ChatGPT Ads Agency
ChatGPT Ads are OpenAI’s new advertising channel: sponsored cards shown below a ChatGPT answer at the moment someone is asking, comparing and deciding. They have been live across Europe since August 2026, and since August 31, 2026 any European business can open its own account in the self-serve OpenAI Ads Manager. We are a performance agency managing over 52 million EUR in yearly budgets across 30+ markets, and we launch ChatGPT Ads as a controlled test: your own ad account, measurement from day one, a feed built for conversational shopping, and an honest verdict on whether the channel pays off for you.
ChatGPT Ads in a nutshell
| What it is | A sponsored card below the ChatGPT answer: headline, description, image and a link to your site, always labeled Sponsored. Ads never change the answer itself |
| Who sees it | Users on the free tiers, Free and Go. Paid tiers Plus, Pro, Business, Enterprise and Edu see no ads, and neither do users under 18 |
| Where it runs | In 31 European countries since August 24, 2026, on top of the US, UK and other markets. The self-serve Ads Manager has been open to advertisers across Europe since August 31, 2026 |
| How targeting works | Contextual signals: you describe the situation and intent in the conversation, not keywords. In the EU there is no targeting on chat history or personal profiles |
| Who it fits | E‑commerce stores with a solid product feed, and lead-gen companies that want to be present at the decision moment before their competitors. Outside the US, OpenAI does not yet allow ads for financial, healthcare or legal services, alcohol, gambling or dating |
| Cost | Auction-based, you pay per click, a few dollars per click. CPM buying and conversion optimization are also available. No minimum commitments; the minimum daily budget depends on the account currency |
Where performance is decided
- Contextual signals written as customer situations, not keyword lists. One ad group, one type of intent
- A product feed enriched with conversational attributes, so your product surfaces for questions a catalog description would never win
- Measurement from day one: browser pixel plus server-side Conversions API, deduplicated, with paid ChatGPT traffic separated from organic
- An account set up right the first time: country, currency and timezone lock after creation, and billing details must match the verified entity
- A separate test budget with agreed evaluation criteria. A new channel is not judged after two weeks
Related: PPC agency, E‑commerce marketing, AI Visibility (GEO)
How onboarding into ChatGPT Ads works
- Account and verification (you, with our checklist): the OpenAI Ads Manager account is created by the advertiser and verified through Persona. Country, currency and timezone lock at creation, and the payment card must belong to the verified entity.
- Agency access: you share the account with us; media is billed to your card, our fee is separate. Same principle as Meta Business Manager.
- Measurement before the first euro: pixel and Conversions API with deduplication, UTM split of paid and organic ChatGPT traffic, OAI-AdsBot allowed on the landing pages.
- Feed and signals: the OpenAI ads feed built from your Google Shopping feed with is_ads_eligible and conversational attributes; contextual signals written as customer situations, one ad group per intent.
- Controlled test: a separate budget, evaluation criteria agreed upfront, reporting on revenue, margin and leads. Verification takes days; the rest runs in parallel.
Background reading: ChatGPT ads in Europe: how they work and how to start and the glossary entry ChatGPT Ads.
Targeting situations, not keywords
The biggest shift from Google Ads: you do not describe words, you describe the moment when your offer makes sense. We write signals as customer situations and keep one ad group per intent type, so results stay readable.
A feed built for conversational shopping
The OpenAI ads feed is compatible with the Google Shopping feed, so no store starts from zero. We add the required fields, rewrite titles around how people actually choose, and enrich products with conversational attributes. We manage over 14 million SKUs.
Measurement from day one
We deploy both the pixel and the server-side Conversions API with deduplication: the full funnel from product view to order for e‑commerce, key website actions for lead gen. Paid ChatGPT traffic is separated from organic, so the two never blend into one source in GA4.
A controlled test, not a blind bet
ChatGPT Ads is a new channel with an auction that is still settling. That means a separate test budget, criteria agreed upfront and evaluation over months, not weeks. We tell you straight what the data shows and whether to scale up or stop.
Our case studies
SANITINO
From a single market to a leading European player. A systematic four-phase strategy: market entry, POAS-based optimization, AI-driven campaign performance, and ongoing expansion across 16 European markets.
KNUSPR
Scaling online grocery delivery: customer acquisition throughout the shopping process, retention cycles and aggressive expansion in the DACH region.
BE LENKA
Comprehensive restructuring of Google and Meta advertising accounts covering the entire purchase journey (full funnel) and precise customization of content for local markets in Western Europe.
JETBRAINS
The software company behind IntelliJ IDEA and PyCharm needed to improve the performance and effectiveness of its Microsoft Advertising campaigns across its entire product portfolio.
SHOWMAX
A subscription streaming platform with Czech roots. Brand building and performance campaigns doubled subscription sales in six months.
ChatGPT Ads launched in 31 European countries at once
The new channel opens to every European market on the same day. The playbook walks through how we pick markets on data, localize feeds and campaigns, and keep the expansion from eating your margin.
Frequently asked questions
What are ChatGPT Ads?
OpenAI’s ad format: a sponsored card with a headline, description, image and link, shown below a ChatGPT answer when the conversation topic matches your targeting. It is always labeled Sponsored and never changes the answer itself.
Who sees ads in ChatGPT?
Only users on the free tiers, Free and Go. Subscribers on Plus, Pro, Business, Enterprise and Edu see no ads, and neither do users under 18. That still covers most of ChatGPT’s more than one billion weekly users (OpenAI, August 2026).
When can EU companies advertise?
Right away. Ads have been shown to users across 31 European countries since August 24, 2026, and since August 31, 2026 the self-serve OpenAI Ads Manager is open to businesses across Europe. You create the account yourself and go through business verification, which can take a few days, so measurement and feed preparation should run in parallel.
How do you target ads in ChatGPT?
Through contextual signals: you describe the situation where your offer should appear, and the system matches the ad to the meaning of the whole conversation. At launch in the EU there is no targeting on chat history or personal profiles, only conversation topic, approximate location, device and language.
What do we need to launch?
Your own OpenAI ad account with business verification, a payment card issued to the same company and country, measurement in place and, for e‑commerce, a product feed. Note that the account’s country, currency and timezone lock after creation. We guide you through the whole process and you then share the account with our agency access.
Do we need a product feed?
Only e‑commerce stores do. The OpenAI feed is compatible with the Google Shopping feed, so your existing feed is the right starting point. We add the required fields, improve titles and add conversational attributes so products surface for descriptive questions too.
How much do ChatGPT Ads cost?
You pay per click in an auction, typically a few dollars per click, with no minimum commitments; the minimum daily budget depends on the account currency. Our fee depends on scope, contact us and we will give you a specific range within a few days.
Are ChatGPT Ads worth it already?
The honest answer: nobody knows upfront, the auction is still settling. That is why we launch the channel as a controlled test with a separate budget and evaluation over months. The upside of being early is low auction competition and a data head start.
How do you measure success?
On business numbers: revenue, ROAS, margin, new customers or qualified leads. Clicks and impressions are never the goal, only the means.
Where do ChatGPT Ads run?
Ads are shown in 31 European countries plus the US, UK, Canada, Australia, Japan and others; the self-serve Ads Manager is available to advertisers in 48 countries, including all of the EU since August 31, 2026. The account is tied to one country and currency, so a brand selling across Europe plans the account structure before creating it.
Can an agency use its own account?
No. OpenAI requires each advertiser to own and verify its account; an agency works through shared access. That protects your data and your history if you ever change partners.
Do you work outside Czechia?
Yes. We run ChatGPT Ads for European brands in English, with account setup, measurement and feed work that does not depend on the market. Restricted categories differ outside the US, which we check before onboarding.
We have the certifications
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