PERFORMANCE
MARKETING
FOR SAAS
& LEAD GEN
The team quickly developed a strong understanding of our products and worked as an extension of our paid media team. Their proactive optimization helped us improve campaign efficiency while maintaining growth.
Why MAIRA?
The largest specialized performance team in the Czech Republic. We care about lead quality, not just lead volume.
We measure results in SQL and CAC, not clicks.
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52M€+
in marketing budgets we manage yearly
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34performance marketing experts under one roof
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30+
markets where we run performance campaigns for our clients
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90%of our clients stay with us for more than 5 years
From impressions to SQL, one step at a time
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01
Awareness
2.4M impressionsYouTube, Connected TV and Display campaigns build brand awareness in target segments.
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02
Consideration
186K engaged prospectsDemandGen and remarketing sequences nurture prospects with personalized messaging tailored to each segment.
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03
Qualification
940 SQLsSearch, Customer Match and enhanced attribution campaigns capture and convert high-intent visitors into qualified leads.
940
conversion rate
PPC
Search campaigns on high-intent queries. We measure lead quality all the way to SQL, not just a submitted form.
SOCIAL Ads
Meta and LinkedIn campaigns that turn engagement into pipeline, not just likes.
Microsoft Advertising
An overlooked channel with cheaper conversions and less competition in the auction. Often the cheapest source of conversions for B2B and technical audiences.
Measurement & Attribution
CRM integration, offline conversions, enhanced conversions. Your campaigns optimize for real business.
Audits & Consultations
Think your strategy is bulletproof? Let’s put it to the test. An audit reveals the weak spots of your acquisition.
Training & Workshops
We train your in-house team in performance marketing, AI and automation.
SaaS & Lead Gen case studies
JETBRAINS
A software development leader needed to raise the performance and efficiency of its Microsoft Ads campaigns across the entire product portfolio.
SHOWMAX
A subscription streaming platform with Czech roots. Brand building and performance campaigns doubled subscription sales in six months.
MOJE AMBULANCE
A network of clinics needed more new patient registrations. A simpler campaign structure and more accurate measurement delivered +135% registrations.
From the first thousand to monthly budgets in the millions. Since 2019, we have profitably invested over €241M together with our clients
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MarkO
All your marketing in one place.No more digging through dozens of spreadsheets. MarkO brings all your marketing data together in one place, including media plans, performance overviews and real-time dashboards.
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Logos
Scripts & KPI ManagementOur proprietary platform for building and managing custom scripts. Experts monitor key performance indicators automatically, at scale and with precision.
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DiagnostIQ
Incrementality measurementMeasure the true incremental impact of any campaign across your entire marketing mix. We quantify what actually drives results.
Sure, we have all the experience, certifications and a dynamic young team. But mostly, we’re working.
- 8 companies
- 160+ experts
- 13 years in the market
Who will vouch for us
The team quickly developed a strong understanding of our products and worked as an extension of our paid media team. Their proactive optimization and deep knowledge of Microsoft Ads helped us improve campaign efficiency across multiple products while maintaining growth. We value the partnership and their collaborative approach.
Mariia Shemetova, Paid Media Team Lead
Performance marketing is one of the key growth drivers for iDoklad and I am glad that MAIRA keeps hitting our targets year after year.
Róbert Krupa, Marketing Business Partner
Thanks to the MAIRA team, we know our campaigns run efficiently. The results speak for themselves. They took our campaigns to a whole new level.
Martin Luňáček, CPO
MAIRA is the right partner for business growth. They understand PPC advertising, bring well-thought-out strategies and explain everything clearly. I appreciate their ability to see the bigger picture and think in business terms.
Vladislav Posekaný, Senior Brand Marketing Manager
FAQ
What exactly do you do for SaaS and lead gen?
Acquisition strategy, campaigns across Google Ads, Meta, LinkedIn, TikTok, Criteo, Microsoft Advertising and other channels, CRM-connected measurement, creatives and regular reporting on MQL, SQL and CAC.
Who do you work for?
For the biggest brands and market leaders as well as fast-growing smaller brands. We can be your partner whether you are the market number one or on your way to becoming one.
How do you ensure lead quality, not just volume?
We connect your campaigns to your CRM via offline conversions and enhanced conversions. The systems then optimize for leads that actually buy, not for submitted forms.
What budget makes the cooperation worthwhile?
Typically from around €10,000 in monthly media budget. If your budget is smaller, we will tell you honestly whether our fee pays off for you.
How much does campaign management cost?
The fee depends on the scope of services and the managed budget. Contact us and we will give you a specific range within days.
How do you measure success?
On pipeline metrics: MQL, SQL, CAC, LTV. Clicks and cost per lead are not the goal, they are just the means.
What exactly do you do for SaaS and lead gen?
Acquisition strategy, campaigns across Google Ads, Meta, LinkedIn, TikTok, Criteo, Microsoft Advertising and other channels, CRM-connected measurement, creatives and regular reporting on MQL, SQL and CAC.
Who do you work for?
For the biggest brands and market leaders as well as fast-growing smaller brands. We can be your partner whether you are the market number one or on your way to becoming one.
How do you ensure lead quality, not just volume?
We connect your campaigns to your CRM via offline conversions and enhanced conversions. The systems then optimize for leads that actually buy, not for submitted forms.
What budget makes the cooperation worthwhile?
Typically from around €10,000 in monthly media budget. If your budget is smaller, we will tell you honestly whether our fee pays off for you.
How much does campaign management cost?
The fee depends on the scope of services and the managed budget. Contact us and we will give you a specific range within days.
How do you measure success?
On pipeline metrics: MQL, SQL, CAC, LTV. Clicks and cost per lead are not the goal, they are just the means.
We have all the bells and whistles
