SCALE
ACROSS
EUROPE
Thanks to our long-standing partnership, we effectively manage marketing in 16 countries. We value our partnership built on mutual trust and a shared commitment to constantly moving forward.
Why MAIRA?
Expansion is not switching the language in a campaign. It’s a data decision: which market, at what margin, in what order.
The playbook that works on market one gets scaled to the next.
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30+
markets where we run performance campaigns for clients
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16+countries we expanded Sanitino into
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14M+
SKUs managed in product feeds across markets
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6countries where our team is based, with local insights
The same detail on every market
We get straight into the minute detail
We give each product individual attention on every market: margin-based bidding, local competitor price analysis and real-time performance data. We optimize every SKU to maximize profitability.
- 14M+ SKUs We Manage
- 3X scaling speed
Market selection by data
Demand, competition, shipping costs and margins. We prioritize markets by numbers, not gut feeling. Pilot first, then rollout: the proven playbook from market one gets scaled further.
Localization that sells
A translated website is not enough. We localize feeds, campaigns, currencies and messaging and respect local habits: from payment methods to seasonality. A team based in 6 countries gives us insights you can’t read from data.
Marketplaces & comparators
Amazon, Kaufland, Allegro, Idealo and local comparison engines. On new markets, often the fastest route to first orders, without waiting for organic visibility.
From market selection to profitable rollout
Market analysis & selection
Data-driven market prioritization by demand, competition and margins. You know where to go first and why.
Feed & campaign localization
Product feeds, campaigns and creatives in the language and logic of the local market.
Marketplaces
Amazon, Kaufland, Allegro and more. Setup, content and advertising on the digital shelf.
Pricing & margin strategy
POAS optimization per market: we expand profitably, not at any cost.
Per-market measurement
Plan vs. reality for every country separately. You see which market earns and which you subsidize.
Local comparators across Europe
Idealo in Germany, Árukereső in Hungary, Compari in Romania. We know the local comparison engines that decide sales on every market.
Expansion case studies
SANITINO
From the Single Market to a Leading European Player. A systematic four-phase strategy: market entry, POAS-based optimization, AI-driven campaign performance, and ongoing expansion across 16 European markets.
KNUSPR
Scaling Online Grocery Delivery: Customer Acquisition Throughout the Shopping Process, Retention Cycles, and Aggressive Expansion in the DACH Region.
BE LENKA
Comprehensive restructuring of Google and Meta advertising accounts covering the entire purchase journey (full funnel) and precise customization of content for local markets in Western Europe.
DAYTRIP
Scaling Experiential Travel: Implementing SA360 to Increase Campaign Reach and Effectiveness.
JETBRAINS
The software company behind IntelliJ IDEA and PyCharm needed to improve the performance and effectiveness of its Microsoft Advertising campaigns across its entire product portfolio.
SHOWMAX
A subscription streaming platform with Czech roots. Brand building and performance campaigns doubled subscription sales in six months.
MOJE AMBULANCE
A network of medical clinics needed more new patient registrations. A simpler campaign structure and more accurate measurement delivered +135 % registrations.
From the first thousand to monthly budgets in the millions. Since 2019, we have profitably invested over €241M together with our clients
Who will vouch for us
Thanks to our long-standing collaboration, we effectively manage marketing in 12 countries. We value partnerships built on mutual trust and a shared commitment to constantly moving forward. For us, the MAIRA team is not just a supplier, but a true strategic partner.
Rudolf Janis, Founder & CEO
After the MAIRA team took over our Google Ads accounts, we saw a 149% year-over-year increase in revenue. They also did a perfect job managing our product comparison sites and CRITEO campaigns, where we saw a clear improvement as well.
Karol Guláš
Performance marketing is one of the key growth drivers for iDoklad, and I’m glad that MAIRA has been able to meet its targets every year.
Róbert Krupa, Marketing Business Partner
MAIRA is the perfect partner for business growth. They have a great understanding of PPC advertising, develop well-thought-out strategies, and explain everything clearly. I appreciate their ability to see the bigger picture and think like businesspeople.
Vladislav Posekaný, Senior Brand Marketing Manager
Thanks to the MAIRA team, we can be sure that our campaigns are running effectively. The results speak for themselves. They managed to take our campaigns to a whole new level.
Martin Luňáček, CPO
MAIRA is the perfect partner for growing your business. They are true experts who not only have a deep understanding of PPC advertising, but also always come up with well-thought-out strategies and clear explanations.
David Kopejtko
The team quickly developed a strong understanding of our products and worked as an extension of our paid media team. Their proactive optimization and deep knowledge of Microsoft Ads helped us improve campaign efficiency across multiple products while maintaining growth.
Mariia Shemetova, Paid Media Team Lead
Since MAIRA took over our performance marketing, our revenue has grown by 50%, a result that speaks for itself.
Adam Koudela, CEO
Frequently asked questions
How do you select markets for expansion?
By data: demand size and growth, competitive intensity, shipping costs, margins and language proximity. The output is a prioritized market order with a business case, not a gut feeling.
Do we need a localized website?
Ideally yes, but you can start via marketplaces or comparators without full website localization. We’ll tell you honestly what the minimum is for first orders.
Which marketplaces do you use for expansion?
Amazon, Kaufland Global Marketplace, Allegro, Idealo and local comparison engines depending on the market. Marketplaces are often the fastest way to validate demand.
How do you measure the return on expansion?
Per market: POAS, cost-to-revenue share and pilot market payback. Every country has its own plan vs. reality, so you see where you earn.
Who do you work for?
For the biggest brands and market leaders as well as fast-growing smaller brands. We can be your partner when you are the market leader, and also when you are just aiming to become one.
What is the minimum budget to work with you?
Typically from the lower tens of thousands of euros in monthly media budget. With smaller budgets, we will tell you honestly whether our fee is worth it for you.
How do you select markets for expansion?
By data: demand size and growth, competitive intensity, shipping costs, margins and language proximity. The output is a prioritized market order with a business case, not a gut feeling.
Do we need a localized website?
Ideally yes, but you can start via marketplaces or comparators without full website localization. We’ll tell you honestly what the minimum is for first orders.
Which marketplaces do you use for expansion?
Amazon, Kaufland Global Marketplace, Allegro, Idealo and local comparison engines depending on the market. Marketplaces are often the fastest way to validate demand.
How do you measure the return on expansion?
Per market: POAS, cost-to-revenue share and pilot market payback. Every country has its own plan vs. reality, so you see where you earn.
Who do you work for?
For the biggest brands and market leaders as well as fast-growing smaller brands. We can be your partner when you are the market leader, and also when you are just aiming to become one.
What is the minimum budget to work with you?
Typically from the lower tens of thousands of euros in monthly media budget. With smaller budgets, we will tell you honestly whether our fee is worth it for you.