Amazon Ads Agency
Amazon is not another advertising channel, it is a separate marketplace where ads only work as well as your listing and stock availability allow. For European brands it matters most in Germany, Austria and the Benelux, where Amazon is the first place customers go to look for a product. We treat campaigns, product data and market entry logic as one job.
Amazon Ads in a nutshell
| What it is | The advertising system inside the Amazon marketplace, competing for placement directly in search results and on product detail pages |
| Main formats | Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP |
| Who it fits | Brands and retailers with their own products, especially when expanding into Germany, Austria and the Benelux |
| Where performance is decided | Listing quality, reviews, price and stock availability. Ads will not rescue a weak listing |
| Cost | You pay per click in the auction plus the marketplace commission on each sale |
How we approach Amazon
- Listing first, ads second. Without solid content, reviews and a competitive price every click is expensive
- We manage organic and paid sales together, because on Amazon they reinforce each other
- Campaigns are structured by product profitability and lifecycle stage, not by one account-wide ACOS target
- We treat Amazon as part of an expansion strategy alongside your own store and local comparison engines, not as an isolated channel
- Feed management for 14 million SKUs across markets is our daily work
Related: International expansion, E‑commerce marketing, Selling on Amazon in Europe
The listing decides before the budget does
On Amazon, the product page does the selling. We work on titles, bullets, images, A+ content and price, because without them ads only make clicks more expensive.
Paid and organic together
Ad sales lift organic rank and organic rank makes ads cheaper. We optimize both at once rather than separately.
Profitability instead of one ACOS
Different products can carry different ACOS levels. On established products we hold ACOS below gross margin; on new ones we accept a higher figure for the first weeks, because that spend buys organic rank. A single account-wide target breaks that logic.
Amazon as part of expansion
Whether to go to Amazon, your own store or local comparison engines is a decision we make on market data. We run campaigns for clients across 30+ markets.
Our case studies
SANITINO
From the Single Market to a Leading European Player. A systematic four-phase strategy: market entry, POAS-based optimization, AI-driven campaign performance, and ongoing expansion across 16 European markets.
BE LENKA
Comprehensive restructuring of Google and Meta advertising accounts covering the entire purchase journey (full funnel) and precise customization of content for local markets in Western Europe.
KNUSPR
Scaling Online Grocery Delivery: Customer Acquisition Throughout the Shopping Process, Retention Cycles, and Aggressive Expansion in the DACH Region.
DAYTRIP
Scaling Experiential Travel: Implementing SA360 to Increase Campaign Reach and Effectiveness.
JETBRAINS
The software company behind IntelliJ IDEA and PyCharm needed to improve the performance and effectiveness of its Microsoft Advertising campaigns across its entire product portfolio.
SHOWMAX
A subscription streaming platform with Czech roots. Brand building and performance campaigns doubled subscription sales in six months.
MOJE AMBULANCE
A network of medical clinics needed more new patient registrations. A simpler campaign structure and more accurate measurement delivered +135 % registrations.
Planning Amazon in Germany or the Benelux?
Amazon is only one route into a new market. The playbook compares marketplaces, your own store and local comparison engines, and shows what to decide on before you spend the first euro.
Frequently asked questions
Is Amazon worth it for Central European brands?
Usually yes in Germany, Austria and the Benelux, where Amazon is the first product search destination for a large share of shoppers. In markets like Czechia the picture differs and owned stores and comparison engines still lead.
What is the difference between Sponsored Products and Sponsored Brands?
Sponsored Products promote individual products in search results and on product detail pages. Sponsored Brands promote the brand and a product range, typically in a banner above the results.
What is ACOS and what is a good number?
ACOS is advertising cost as a share of the revenue those ads generate. A good level depends on product margin and lifecycle stage. A new product can justify a higher ACOS than an established bestseller.
Do you handle listings and content, or only campaigns?
Both. Without a solid listing, reviews and a competitive price, advertising only raises your cost per click, so that is always where we start.
Do we need Amazon if we already run our own store?
Not always. Amazon makes sense where it dominates product search in that market and where your margin can carry its commission. We decide on data for the specific market, not as a blanket rule.
What is the minimum budget to work with you?
Typically from the lower tens of thousands of euros in monthly media budget. With smaller budgets, we will tell you honestly whether our fee is worth it for you.
How much does campaign management cost?
The fee depends on the scope of services and the managed budget. Contact us and we will give you a specific range within a few days.
How do you measure success?
On business numbers: revenue, ROAS, margin, new customers or qualified leads. Clicks and impressions are never the goal, only the means.
Is Amazon worth it for Central European brands?
Usually yes in Germany, Austria and the Benelux, where Amazon is the first product search destination for a large share of shoppers. In markets like Czechia the picture differs and owned stores and comparison engines still lead.
What is the difference between Sponsored Products and Sponsored Brands?
Sponsored Products promote individual products in search results and on product detail pages. Sponsored Brands promote the brand and a product range, typically in a banner above the results.
What is ACOS and what is a good number?
ACOS is advertising cost as a share of the revenue those ads generate. A good level depends on product margin and lifecycle stage. A new product can justify a higher ACOS than an established bestseller.
Do you handle listings and content, or only campaigns?
Both. Without a solid listing, reviews and a competitive price, advertising only raises your cost per click, so that is always where we start.
Do we need Amazon if we already run our own store?
Not always. Amazon makes sense where it dominates product search in that market and where your margin can carry its commission. We decide on data for the specific market, not as a blanket rule.
What is the minimum budget to work with you?
Typically from the lower tens of thousands of euros in monthly media budget. With smaller budgets, we will tell you honestly whether our fee is worth it for you.
How much does campaign management cost?
The fee depends on the scope of services and the managed budget. Contact us and we will give you a specific range within a few days.
How do you measure success?
On business numbers: revenue, ROAS, margin, new customers or qualified leads. Clicks and impressions are never the goal, only the means.
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