Amazon Ads Agency
Amazon is not another advertising channel, it is a separate marketplace where ads only work as well as your listing and stock availability allow. As an Amazon advertising agency for Europe we work where the marketplace decides the purchase: Germany, Austria, the Benelux and Poland. We treat campaigns, product data and market entry logic as one job.
Amazon Ads in a nutshell
| What it is | The advertising system inside the Amazon marketplace, competing for placement directly in search results and on product detail pages |
| Main formats | Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP |
| Who it fits | Brands and retailers with their own products, especially when expanding into Germany, Austria and the Benelux |
| Where performance is decided | Listing quality, reviews, price and stock availability. Ads will not rescue a weak listing |
| Cost | You pay per click in the auction plus the marketplace commission on each sale |
How we approach Amazon
- Listing first, ads second. Without solid content, reviews and a competitive price every click is expensive
- We manage organic and paid sales together, because on Amazon they reinforce each other
- Campaigns are structured by product profitability and lifecycle stage, not by one account-wide ACOS target
- We treat Amazon as part of an expansion strategy alongside your own store and local comparison engines, not as an isolated channel
- Feed management for 14 million SKUs across markets is our daily work
Related: International expansion, E‑commerce marketing, Selling on Amazon in Europe
Amazon advertising agency for Europe: market by market
| Germany (amazon.de) | The largest Amazon market outside the US (40.9 billion EUR revenue in 2024, hellotax). Prime and FBA matter most here; German titles and search terms decide whether you are found at all |
| Austria and Switzerland | Served from amazon.de; Switzerland needs its own duty and VAT handling. Ads run through the German account |
| Netherlands and Belgium (amazon.nl, amazon.com.be) | Younger marketplaces with less advertiser competition. We test Amazon next to bol.com, the local incumbent, and decide on data per category |
| Poland (amazon.pl) | Growing, but Allegro still owns most of the product search. Amazon.pl is a second channel, not the first |
| France, Italy, Spain, Sweden | Covered by the same seller account and Build International Listings. We localize titles and bullets before scaling ads |
| One account, ten stores | The Professional plan at 39 EUR per month covers every European store; referral fees mostly 8 to 15 percent by category. Pan-European FBA and EU VAT (OSS) are part of the plan, not an afterthought |
Related: Sell on Amazon Europe: the 2026 guide, EU expansion playbook, International expansion
The listing decides before the budget does
On Amazon, the product page does the selling. We work on titles, bullets, images, A+ content and price, because without them ads only make clicks more expensive.
Paid and organic together
Ad sales lift organic rank and organic rank makes ads cheaper. We optimize both at once rather than separately.
Profitability instead of one ACOS
Different products can carry different ACOS levels. On established products we hold ACOS below gross margin; on new ones we accept a higher figure for the first weeks, because that spend buys organic rank. A single account-wide target breaks that logic.
Amazon as part of expansion
Whether to go to Amazon, your own store or local comparison engines is a decision we make on market data. We run campaigns for clients across 30+ markets.
Our case studies
SANITINO
From the Single Market to a Leading European Player. A systematic four-phase strategy: market entry, POAS-based optimization, AI-driven campaign performance, and ongoing expansion across 16 European markets.
BE LENKA
Comprehensive restructuring of Google and Meta advertising accounts covering the entire purchase journey (full funnel) and precise customization of content for local markets in Western Europe.
KNUSPR
Scaling Online Grocery Delivery: Customer Acquisition Throughout the Shopping Process, Retention Cycles, and Aggressive Expansion in the DACH Region.
DAYTRIP
Scaling experiential travel: implementing SA360 to increase campaign reach and effectiveness.
JETBRAINS
The software company behind IntelliJ IDEA and PyCharm needed to improve the performance and effectiveness of its Microsoft Advertising campaigns across its entire product portfolio.
SHOWMAX
A subscription streaming platform with Czech roots. Brand building and performance campaigns doubled subscription sales in six months.
MOJE AMBULANCE
A network of medical clinics needed more new patient registrations. A simpler campaign structure and more accurate measurement delivered +135% registrations.
Planning Amazon in Germany or the Benelux?
Amazon is only one route into a new market. The playbook compares marketplaces, your own store and local comparison engines, and shows what to decide on before you spend the first euro.
Frequently asked questions
Is Amazon worth it for CEE brands?
Usually yes in Germany, Austria and the Benelux, where Amazon is the first product search destination for a large share of shoppers. In markets like Czechia the picture differs and owned stores and comparison engines still lead.
Sponsored Products vs. Brands?
Sponsored Products promote individual products in search results and on product detail pages. Sponsored Brands promote the brand and a product range, typically in a banner above the results.
What is ACOS and what is a good number?
ACOS is advertising cost as a share of the revenue those ads generate. A good level depends on product margin and lifecycle stage. A new product can justify a higher ACOS than an established bestseller.
Do you handle listings and content?
Both. Without a solid listing, reviews and a competitive price, advertising only raises your cost per click, so that is always where we start.
Do we need Amazon next to our store?
Not always. Amazon makes sense where it dominates product search in that market and where your margin can carry its commission. We decide on data for the specific market, not as a blanket rule.
What is the minimum budget?
There is no fixed minimum. A brand’s ambition and drive matter more to us than the size of its media budget. On a short intro call we will work out together whether and how we can help.
How much does campaign management cost?
The fee depends on the scope of services and the managed budget. Contact us and we will give you a specific range within a few days.
How do you measure success?
On business numbers: revenue, ROAS, margin, new customers or qualified leads. Clicks and impressions are never the goal, only the means.
Which Amazon marketplaces?
All European Amazon stores from one Seller Central account: Germany, Austria (via amazon.de), the Netherlands, Belgium, Poland, France, Italy, Spain, Sweden and the UK. Most of our clients start with Germany and add markets on data.
Do you run Amazon DSP too?
Yes. Sponsored Products and Sponsored Brands are the core of every account; Sponsored Display and Amazon DSP come in when the listing converts and the goal is reach beyond the marketplace search results.
Amazon plus Google Shopping?
That is how we prefer it. One product feed feeds Amazon, Google Shopping and comparison engines such as Heureka or idealo, so titles, attributes and availability stay consistent across channels.
Do you work with brands abroad?
Yes. We run campaigns for clients across 30+ markets and work in English. The typical starting point for a Western European brand is Germany plus one additional market.
We have the certifications
CONSIDERING AMAZON OR STUCK ON IT? GET IN TOUCH.
