Running your Google Ads campaigns at full tilt? Even so, there is more to get out of your advertising. Criteo is simply smarter at targeting, and managing it is our daily bread.
WHAT IS CRITEO AND WHAT WILL IT BRING YOU?
Criteo is an RTB platform you can use for any display advertising and, if you like, video ads too. What sets it apart from other ad platforms is its highly advanced algorithms, which reach the right user, in the right place, on the right device and, above all, at the right time.
- Criteo has no ad inventory of its own. It uses the placements of Google Ads, Meta and other partners, so it covers the largest and highest-quality publishers on the market.
- Premium publishers plus 65+ RTB networks. You can run Criteo across CEE, Western Europe and the rest of the world.
- Thanks to its varied, creative templates, Criteo lets you build eye-catching, dynamic ads that grab far more attention than ads in other systems. We have seen it prove out with most of our clients.
In the 3+ years we have run Criteo, we have helped grow revenue for 50+ clients. We know the platform inside out and rigorously test everything we can. For some clients, Criteo is one of the most pivotal ad platforms in their digital marketing mix. See our results, for example, in this article.
What will we set up for you in Criteo?
Full-performance dynamic remarketing
With advanced targeting and personalized ads, you show every user exactly the products they showed interest in, in an attractive visual format and at the right moment. We take care of the technical feed setup, correct data matching, campaign optimization and bidding strategies. You can focus on the business while we bring customers back to your e‑shop.
Performance acquisition
Beyond remarketing, we can set up acquisition campaigns that reach new customers based on their interests and behavior, even before they have visited your site. We frame it all so the ads deliver a strong return and pay off for you.
Acquisition for traffic generation
Using Criteo’s data signals, we target users with high interest in your products, even if they do not yet know your brand. That generates highly relevant traffic, cheaply. We combine this campaign with dynamic remarketing and turn those relevant users into customers.
