PERFORMANCE
MARKETING
EXPLAINED
Thanks to our long-standing partnership, we effectively manage marketing in 16 countries. We value our partnership built on mutual trust and a shared commitment to constantly moving forward.
What is performance marketing?
Performance marketing is advertising driven by measurable business results: orders, leads, revenue and profit. You pay for outcomes, not impressions.
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52M€+
in ad budgets we manage every year
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241M€profitably invested together with clients since 2019
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34
expert performance marketers under one roof
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90%of clients stay with us for more than 5 years
What exactly does it mean?
| Goal | Measurable business results: orders, leads, revenue, profit |
| Channels | PPC, social ads, programmatic, comparators, marketplaces |
| Measurement | ROAS/POAS, CAC, LTV, incrementality |
| Vs. brand | A direct, traceable link between every euro and revenue |
How it is measured
The foundation is ROAS or POAS (profit on ad spend), for leads CAC and its payback. The advanced level measures LTV and incrementality: what would have sold even without ads. Clicks and impressions are not results, only the means.
When it makes sense
When you can measure the outcome: e‑commerce, lead gen, SaaS, apps. And when your margins can carry advertising. When the outcome can’t be measured, it has a different name: brand advertising. The best results come from combining both.
From impressions to SQL, one step at a time
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01
Awareness
2.4 million impressionsYouTube, Connected TV, and display campaigns build brand awareness among target segments.
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02
Consideration
186K engaged customersDemandGen and remarketing sequences build relationships with potential customers through personalized messages.
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03
Qualification
940 SQLsSearch, Customer Match, and enhanced attribution campaigns convert high-interest visitors into qualified leads.
940
conversion rate
What belongs under performance marketing
Social Ads
Meta, TikTok and LinkedIn: turning attention into orders and leads.
Programmatic & RTB
Criteo, DV360 and Adform: display, video and retargeting at scale.
Comparators & Marketplaces
Idealo, Amazon, Allegro: the digital shelf under control.
Creative Production
Videos, statics and UGC that sell. Creative is today’s biggest performance lever.
AI & Automation
Automation, scripts and AI tools that optimize faster than a human.
Optimization down to product level
We get straight into the minute detail
We give each product individual attention: setting bids based on margins, analyzing competitor pricing, and tracking real-time performance data. We optimize each individual SKU to maximize profitability.
- 14M+ SKUs We Manage
- 3X scaling speed
What it looks like in practice
SANITINO
From the Single Market to a Leading European Player. A systematic four-phase strategy: market entry, POAS-based optimization, AI-driven campaign performance, and ongoing expansion across 16 European markets.
MOJE AMBULANCE
A network of medical clinics needed more new patient registrations. A simpler campaign structure and more accurate measurement delivered +135 % registrations.
JETBRAINS
The software company behind IntelliJ IDEA and PyCharm needed to improve the performance and effectiveness of its Microsoft Advertising campaigns across its entire product portfolio.
KNUSPR
Scaling Online Grocery Delivery: Customer Acquisition Throughout the Shopping Process, Retention Cycles, and Aggressive Expansion in the DACH Region.
BE LENKA
Comprehensive restructuring of Google and Meta advertising accounts covering the entire purchase journey (full funnel) and precise customization of content for local markets in Western Europe.
DAYTRIP
Scaling Experiential Travel: Implementing SA360 to Increase Campaign Reach and Effectiveness.
SHOWMAX
A subscription streaming platform with Czech roots. Brand building and performance campaigns doubled subscription sales in six months.
Frequently asked questions
What is performance marketing?
Advertising driven by measurable business results: orders, leads, revenue and profit. Every euro of budget has a traceable impact and campaigns are continuously optimized based on real numbers.
What is the difference between performance and brand marketing?
Performance marketing has a direct, measurable link to revenue within days or weeks. Brand marketing builds awareness and preference long-term. The best results come from combining them: brand fills the top of the funnel, performance turns it into revenue.
Which KPIs should you track in performance marketing?
ROAS or POAS for e‑commerce, CAC and payback for leads and SaaS, plus LTV and incrementality. Clicks, impressions and CTR are only operational metrics.
How much does performance marketing cost?
The budget has two parts: media and a management fee. A meaningful start is typically from the lower tens of thousands of euros in monthly media budget. With smaller budgets, we’ll tell you honestly whether our fee is worth it.
How fast does it deliver results?
First data within weeks, the full effect of optimization typically within 2 to 3 months. Speed depends on data volume: the more conversions, the faster the systems learn.
Agency or in-house team?
Small budgets can be handled by a skilled in-house specialist. With scale, the demands on specialization grow: feeds, creatives, automation, measurement. An agency makes sense when you want a senior team without the cost of building one. We also do hybrid: we train your team.
What is performance marketing?
Advertising driven by measurable business results: orders, leads, revenue and profit. Every euro of budget has a traceable impact and campaigns are continuously optimized based on real numbers.
What is the difference between performance and brand marketing?
Performance marketing has a direct, measurable link to revenue within days or weeks. Brand marketing builds awareness and preference long-term. The best results come from combining them: brand fills the top of the funnel, performance turns it into revenue.
Which KPIs should you track in performance marketing?
ROAS or POAS for e‑commerce, CAC and payback for leads and SaaS, plus LTV and incrementality. Clicks, impressions and CTR are only operational metrics.
How much does performance marketing cost?
The budget has two parts: media and a management fee. A meaningful start is typically from the lower tens of thousands of euros in monthly media budget. With smaller budgets, we’ll tell you honestly whether our fee is worth it.
How fast does it deliver results?
First data within weeks, the full effect of optimization typically within 2 to 3 months. Speed depends on data volume: the more conversions, the faster the systems learn.
Agency or in-house team?
Small budgets can be handled by a skilled in-house specialist. With scale, the demands on specialization grow: feeds, creatives, automation, measurement. An agency makes sense when you want a senior team without the cost of building one. We also do hybrid: we train your team.
Who will vouch for us
Thanks to our long-standing collaboration, we effectively manage marketing in 12 countries. We value partnerships built on mutual trust and a shared commitment to constantly moving forward. For us, the MAIRA team is not just a supplier, but a true strategic partner.
Rudolf Janis, Founder & CEO
MAIRA is the perfect partner for business growth. They have a great understanding of PPC advertising, develop well-thought-out strategies, and explain everything clearly. I appreciate their ability to see the bigger picture and think like businesspeople.
Vladislav Posekaný, Senior Brand Marketing Manager
Performance marketing is one of the key growth drivers for iDoklad, and I’m glad that MAIRA has been able to meet its targets every year.
Róbert Krupa, Marketing Business Partner
After the MAIRA team took over our Google Ads accounts, we saw a 149% year-over-year increase in revenue. They also did a perfect job managing our product comparison sites and CRITEO campaigns, where we saw a clear improvement as well.
Karol Guláš
Thanks to the MAIRA team, we can be sure that our campaigns are running effectively. The results speak for themselves. They managed to take our campaigns to a whole new level.
Martin Luňáček, CPO
MAIRA is the perfect partner for growing your business. They are true experts who not only have a deep understanding of PPC advertising, but also always come up with well-thought-out strategies and clear explanations.
David Kopejtko
The team quickly developed a strong understanding of our products and worked as an extension of our paid media team. Their proactive optimization and deep knowledge of Microsoft Ads helped us improve campaign efficiency across multiple products while maintaining growth.
Mariia Shemetova, Paid Media Team Lead
Since MAIRA took over our performance marketing, our revenue has grown by 50%, a result that speaks for itself.
