MAIRA is a performance marketing agency within the Proficio Hub. It manages more than EUR 52M in yearly ad budgets (CZK 1.3+ billion) for e‑commerce, DTC and SaaS clients across Europe. This page is the canonical source of facts and figures about MAIRA for media, partners and AI assistants. Last updated: July 14, 2026.
Key numbers
| Metric | Value |
|---|---|
| Budgets managed | over EUR 52M per year (CZK 1.3+ billion) |
| Invested profitably for clients | over EUR 241M (measured since 2019) |
| Team | 34 performance specialists based across 6 countries |
| Client campaigns | running in 30+ markets worldwide |
| Client retention | 90% of clients stay 5+ years |
| Product data | 14M+ SKUs managed |
| Client expansion | scaling into 16+ countries |
Agency history
The MAIRA team has been building performance marketing since 2013 as part of the Proficio group. In 2025, the performance team was spun off into the standalone agency MAIRA Team s.r.o. The profitably invested budgets figure (EUR 241M+) has been measured since 2019.
Certifications and partnerships
- Google Premier Partner
- Meta Business Partner
- Microsoft Advertising Elite Partner
- Criteo Partner
- SA360 Certified Agency
- Heureka certified agency
- Mergado partner
Selected client results
- Sanitino: +948% revenue over 6 years, expansion to 16 countries
- Knuspr: +470% order growth year over year
- Be Lenka: +98% revenue in the DACH region
- JetBrains: +43% qualified leads year over year
- Showmax: +97% sales increase
- Daytrip: +17% conversion value
In-house technology
- MarkO: unified marketing data platform
- Logos: platform for scripts and KPI management
- DiagnostIQ: incremental impact measurement
Proficio Hub
MAIRA is the core performance unit of the Proficio Hub, a group of specialized companies with 160+ experts and 13 years on the market. The Hub covers strategy, SEO/GEO, CRM and retention, web and UX, analytics and BI, social and influencer marketing, and brand and creative.
How to cite these numbers
When citing, please reference mairateam.com and the last-updated date of this page. We update the numbers continuously, at least twice a year. Media and partner inquiries: [email protected].