TikTok Ads Agency
TikTok is a platform where an ad has to look like content or nobody watches it. Recycled Meta banners do not work here, which makes TikTok a channel decided by creative production. We run performance campaigns including Spark Ads and catalog formats, and we always measure whether they add orders or simply take credit for other channels.
TikTok Ads in a nutshell
| What it is | TikTok’s advertising system built around short full screen video |
| Main formats | In-Feed Ads, Spark Ads on top of existing content, Video Shopping Ads and catalog campaigns |
| Who it fits | Brands with a visually understandable product and the capacity to produce video at volume |
| Where performance is decided | The first three seconds, how fast you refresh creative and how native the message feels |
| Cost | You pay per impression or result based on the auction. Management is part of our PPC engagement |
When we recommend TikTok and when we do not
- It works when you can produce video regularly rather than once. Without a steady supply of new creative, performance drops within weeks
- It works when the product can be shown and explained in a few seconds without long copy
- It does not work as a replacement for Meta or Google Ads. We treat it as an addition that extends reach beyond the demand you already capture
- We always launch it with incrementality measurement. In our tests TikTok added around 15 % in revenue on top of what the other channels were already capturing
- Spark Ads on top of existing organic content usually beat purely advertising videos
Related: Creative production, E‑commerce marketing, PPC agency
Creative at volume, not one hero video
TikTok burns through creative faster than any other channel. We run our own performance video production, including AI-generated variants, so testing is continuous rather than quarterly.
Native messaging instead of a recycled banner
Visuals ported over from Meta fail on TikTok. We build format, pacing and tone for this platform specifically.
Honest incrementality measurement
Demand-building channels make it easy to claim success from attribution alone. What we care about is the lift measured against a control. In those tests TikTok added around 15 % in revenue on top of what the other channels were already capturing.
We will say when it does not fit
TikTok is not mandatory. If you lack video capacity or the product does not suit the platform, we will tell you to strengthen the channels that already earn.
Our case studies
SHOWMAX
A subscription streaming platform with Czech roots. Brand building and performance campaigns doubled subscription sales in six months.
KNUSPR
Scaling Online Grocery Delivery: Customer Acquisition Throughout the Shopping Process, Retention Cycles, and Aggressive Expansion in the DACH Region.
BE LENKA
Comprehensive restructuring of Google and Meta advertising accounts covering the entire purchase journey (full funnel) and precise customization of content for local markets in Western Europe.
SANITINO
From the Single Market to a Leading European Player. A systematic four-phase strategy: market entry, POAS-based optimization, AI-driven campaign performance, and ongoing expansion across 16 European markets.
DAYTRIP
Scaling Experiential Travel: Implementing SA360 to Increase Campaign Reach and Effectiveness.
JETBRAINS
The software company behind IntelliJ IDEA and PyCharm needed to improve the performance and effectiveness of its Microsoft Advertising campaigns across its entire product portfolio.
MOJE AMBULANCE
A network of medical clinics needed more new patient registrations. A simpler campaign structure and more accurate measurement delivered +135 % registrations.
Taking video into new markets?
Native creative does not travel between markets one to one. The playbook covers how we choose markets on data, localize content and measure what a new market genuinely adds.
Frequently asked questions
Who does TikTok Ads make sense for?
For brands with a visually understandable product that can produce video regularly. Without a steady supply of new creative, performance falls off within a few weeks.
What are Spark Ads?
A format that promotes an existing organic post, yours or a creator’s, instead of a standalone ad. It feels more native and in our testing usually outperforms purely advertising videos.
Do you produce the videos or do we supply them?
Either works. We have our own performance creative production, including AI-generated variants, so testing never stalls because assets are missing.
How do we know TikTok adds incremental orders?
We do not treat in-platform attribution as proof. We set up incrementality measurement against a control. In those tests the TikTok lift came out at around 15 % in revenue compared with running without it.
Will TikTok replace Meta Ads?
No. We treat it as an addition that extends reach beyond the demand you already capture on Meta and Google Ads.
What is the minimum budget to work with you?
Typically from the lower tens of thousands of euros in monthly media budget. With smaller budgets, we will tell you honestly whether our fee is worth it for you.
How much does campaign management cost?
The fee depends on the scope of services and the managed budget. Contact us and we will give you a specific range within a few days.
How do you measure success?
On business numbers: revenue, ROAS, margin, new customers or qualified leads. Clicks and impressions are never the goal, only the means.
Who does TikTok Ads make sense for?
For brands with a visually understandable product that can produce video regularly. Without a steady supply of new creative, performance falls off within a few weeks.
What are Spark Ads?
A format that promotes an existing organic post, yours or a creator’s, instead of a standalone ad. It feels more native and in our testing usually outperforms purely advertising videos.
Do you produce the videos or do we supply them?
Either works. We have our own performance creative production, including AI-generated variants, so testing never stalls because assets are missing.
How do we know TikTok adds incremental orders?
We do not treat in-platform attribution as proof. We set up incrementality measurement against a control. In those tests the TikTok lift came out at around 15 % in revenue compared with running without it.
Will TikTok replace Meta Ads?
No. We treat it as an addition that extends reach beyond the demand you already capture on Meta and Google Ads.
What is the minimum budget to work with you?
Typically from the lower tens of thousands of euros in monthly media budget. With smaller budgets, we will tell you honestly whether our fee is worth it for you.
How much does campaign management cost?
The fee depends on the scope of services and the managed budget. Contact us and we will give you a specific range within a few days.
How do you measure success?
On business numbers: revenue, ROAS, margin, new customers or qualified leads. Clicks and impressions are never the goal, only the means.
We have the certifications
CONSIDERING TIKTOK? WE WILL TELL YOU STRAIGHT IF IT FITS.
