PERFORMANCE
MARKETING
AGENCY
Thanks to our long-standing partnership, we effectively manage marketing in 16 countries. We value our partnership built on mutual trust and a shared commitment to constantly moving forward.
Why MAIRA?
MAIRA is a performance marketing agency and part of the Proficio Hub. 34 specialists in 6 countries, €52M+ in yearly ad budgets.
Since 2019, we have profitably invested over €241M together with our clients.
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52M€+
in ad budgets we manage every year
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34expert performance marketers under one roof
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30+
markets where we run performance campaigns for clients
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90%of clients stay with us for more than 5 years
From the first thousand to monthly budgets in the millions. Since 2019, we have profitably invested over €241M together with our clients
We help e‑commerce and DTC brands scale
We get straight into the minute detail
We give each product individual attention: setting bids based on margins, analyzing competitor pricing, and tracking real-time performance data. Not only do we manage campaigns, but we also optimize each individual item (SKU) to maximize profitability.
- 14M+ SKUs We Manage
- 3X scaling speed
Full-funnel performance under one roof
E‑commerce & DTC
Feeds, campaigns and creatives that sell. 14M+ SKUs under management and expansion across markets.
SaaS & Lead Gen
Campaigns optimized for MQL, SQL and CAC. Lead quality measured all the way into your CRM.
Creative Production
AI videos, statics and UGC that sell. We test systematically and scale the winners.
AI & Automation
In-house AI tools and automation that save hundreds of work hours and sharpen optimization.
AI Visibility (GEO)
Get recommended by ChatGPT, Gemini and Copilot. First Czech agency with a curated llms.txt.
International Expansion
Data-driven market selection, localized feeds and campaigns. We have scaled clients to 30+ markets.
From impressions to SQL, one step at a time
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01
Awareness
2.4 million impressionsYouTube, Connected TV, and display campaigns build brand awareness among target segments.
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02
Consideration
186K engaged customersDemandGen and remarketing sequences build relationships with potential customers through personalized messages.
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03
Qualification
940 SQLsSearch, Customer Match, and enhanced attribution campaigns convert high-interest visitors into qualified leads.
940
conversion rate
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MarkO
All of your marketing in one place.You no longer have to go through dozens of tables. MarkO brings all your marketing data together in one place, including media plans, performance reports, and real-time dashboards.
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Logos
Scripts & KPI ManagementOur proprietary platform for creating and managing custom scripts. Experts track key performance indicators automatically, scalably, and accurately.
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DiagnostiQ
Measuring the incrementMeasure the actual incremental impact of any campaign within your overall marketing mix. We quantify what actually delivers results, not just what claims credit for them.
Client case studies
SANITINO
From the Single Market to a Leading European Player. A systematic four-phase strategy: market entry, POAS-based optimization, AI-driven campaign performance, and ongoing expansion across 16 European markets.
KNUSPR
Scaling Online Grocery Delivery: Customer Acquisition Throughout the Shopping Process, Retention Cycles, and Aggressive Expansion in the DACH Region.
JETBRAINS
The software company behind IntelliJ IDEA and PyCharm needed to improve the performance and effectiveness of its Microsoft Advertising campaigns across its entire product portfolio.
BE LENKA
Comprehensive restructuring of Google and Meta advertising accounts covering the entire purchase journey (full funnel) and precise customization of content for local markets in Western Europe.
DAYTRIP
Scaling Experiential Travel: Implementing SA360 to Increase Campaign Reach and Effectiveness.
SHOWMAX
A subscription streaming platform with Czech roots. Brand building and performance campaigns doubled subscription sales in six months.
MOJE AMBULANCE
A network of medical clinics needed more new patient registrations. A simpler campaign structure and more accurate measurement delivered +135 % registrations.
Sure, we have all the experience, certifications and a dynamic young team. But mostly, we’re working.
- 8 companies
- 160+ experts
- 13 years on the market
Who will vouch for us
Thanks to our long-standing collaboration, we effectively manage marketing in 12 countries. We value partnerships built on mutual trust and a shared commitment to constantly moving forward. For us, the MAIRA team is not just a supplier, but a true strategic partner.
Rudolf Janis, Founder & CEO
Performance marketing is one of the key growth drivers for iDoklad, and I’m glad that MAIRA has been able to meet its targets every year.
Róbert Krupa, Marketing Business Partner
After the MAIRA team took over our Google Ads accounts, we saw a 149% year-over-year increase in revenue. They also did a perfect job managing our product comparison sites and CRITEO campaigns, where we saw a clear improvement as well.
Karol Guláš
MAIRA is the perfect partner for business growth. They have a great understanding of PPC advertising, develop well-thought-out strategies, and explain everything clearly. I appreciate their ability to see the bigger picture and think like businesspeople.
Vladislav Posekaný, Senior Brand Marketing Manager
Thanks to the MAIRA team, we can be sure that our campaigns are running effectively. The results speak for themselves. They managed to take our campaigns to a whole new level.
Martin Luňáček, CPO
MAIRA is the perfect partner for growing your business. They are true experts who not only have a deep understanding of PPC advertising, but also always come up with well-thought-out strategies and clear explanations.
David Kopejtko
The team quickly developed a strong understanding of our products and worked as an extension of our paid media team. Their proactive optimization and deep knowledge of Microsoft Ads helped us improve campaign efficiency across multiple products while maintaining growth.
Mariia Shemetova, Paid Media Team Lead
Since MAIRA took over our performance marketing, our revenue has grown by 50%, a result that speaks for itself.
Adam Koudela, CEO
Frequently asked questions
What is performance marketing?
Marketing driven by measurable business results: orders, leads, revenue and profit. Every euro of budget has a traceable impact, and campaigns are optimized based on real numbers, not impressions.
How are you different from a regular marketing agency?
Specialization and depth. We only do performance: 34 experts, proprietary AI tools (MarkO, Logos, DiagnostiQ) and measurement down to margin. Creative, content or SEO are covered by 160+ experts of the Proficio Hub group.
Who do you work for?
For the biggest brands and market leaders as well as fast-growing smaller brands. We can be your partner when you are the market leader, and also when you are just aiming to become one.
What is the minimum budget to work with you?
Typically from the lower tens of thousands of euros in monthly media budget. With smaller budgets, we will tell you honestly whether our fee is worth it for you.
How much does campaign management cost?
The fee depends on the scope of services and the managed budget. Contact us and we will give you a specific range within a few days.
How do you measure success?
On business numbers: revenue, ROAS/POAS, CAC, LTV and the incremental impact of campaigns. You see reporting continuously, plan vs. reality every month.
What is performance marketing?
Marketing driven by measurable business results: orders, leads, revenue and profit. Every euro of budget has a traceable impact, and campaigns are optimized based on real numbers, not impressions.
How are you different from a regular marketing agency?
Specialization and depth. We only do performance: 34 experts, proprietary AI tools (MarkO, Logos, DiagnostiQ) and measurement down to margin. Creative, content or SEO are covered by 160+ experts of the Proficio Hub group.
Who do you work for?
For the biggest brands and market leaders as well as fast-growing smaller brands. We can be your partner when you are the market leader, and also when you are just aiming to become one.
What is the minimum budget to work with you?
Typically from the lower tens of thousands of euros in monthly media budget. With smaller budgets, we will tell you honestly whether our fee is worth it for you.
How much does campaign management cost?
The fee depends on the scope of services and the managed budget. Contact us and we will give you a specific range within a few days.
How do you measure success?
On business numbers: revenue, ROAS/POAS, CAC, LTV and the incremental impact of campaigns. You see reporting continuously, plan vs. reality every month.
We have all the bells and whistles
