LEADS THAT
ACTUALLY
BUY
The team quickly developed a strong understanding of our products and worked as an extension of our paid media team. Their proactive optimization and deep knowledge of Microsoft Ads helped us improve campaign efficiency across multiple products while maintaining growth.
Why MAIRA?
Cheap leads that never buy are the most expensive marketing there is. That’s why we measure the quality of every lead into your CRM.
We measure results in SQLs and CAC, not clicks.
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52M€+
in ad budgets we manage every year
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34expert performance marketers under one roof
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30+
markets where we run performance campaigns for clients
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90%of clients stay with us for more than 5 years
Quality over quantity
| Lead | A submitted form, means nothing yet |
| MQL | A lead matching your ideal customer profile |
| SQL | A lead your sales team confirmed as an opportunity |
| Our KPI | SQL, CAC and LTV, not cost per form |
Demand gen, not just lead gen
Anyone can harvest existing demand. We also build it: YouTube, Demand Gen and social campaigns create awareness among people who aren’t searching for you yet, filling the top of your funnel months ahead.
From impressions to SQL, one step at a time
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01
Awareness
2.4 million impressionsYouTube, Connected TV, and display campaigns build brand awareness among target segments.
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02
Consideration
186K engaged customersDemandGen and remarketing sequences build relationships with potential customers through personalized messages.
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03
Qualification
940 SQLsSearch, Customer Match, and enhanced attribution campaigns convert high-interest visitors into qualified leads.
940
conversion rate
Strategy & ICP
We define who your ideal customer is and what convinces them. Without that, every campaign is just an expensive lottery.
Campaigns across channels
Google, LinkedIn, Meta and Microsoft, wherever your audience actually is. Two channels done brutally well, not eight done averagely.
Landing pages & forms
Conversion pages and forms that qualify at submission. We test offers and formats.
Measurement into CRM
Offline conversions and enhanced conversions connect campaigns to your sales. We optimize for real deals.
Lead scoring & evaluation
Regular reporting on lead quality, CAC and payback. Winning combinations get scaled.
Lead gen case studies
JETBRAINS
The software company behind IntelliJ IDEA and PyCharm needed to improve the performance and effectiveness of its Microsoft Advertising campaigns across its entire product portfolio.
MOJE AMBULANCE
A network of medical clinics needed more new patient registrations. A simpler campaign structure and more accurate measurement delivered +135 % registrations.
SHOWMAX
A subscription streaming platform with Czech roots. Brand building and performance campaigns doubled subscription sales in six months.
SANITINO
From the Single Market to a Leading European Player. A systematic four-phase strategy: market entry, POAS-based optimization, AI-driven campaign performance, and ongoing expansion across 16 European markets.
KNUSPR
Scaling Online Grocery Delivery: Customer Acquisition Throughout the Shopping Process, Retention Cycles, and Aggressive Expansion in the DACH Region.
BE LENKA
Comprehensive restructuring of Google and Meta advertising accounts covering the entire purchase journey (full funnel) and precise customization of content for local markets in Western Europe.
DAYTRIP
Scaling Experiential Travel: Implementing SA360 to Increase Campaign Reach and Effectiveness.
Who will vouch for us
Performance marketing is one of the key growth drivers for iDoklad, and I’m glad that MAIRA has been able to meet its targets every year.
Róbert Krupa, Marketing Business Partner
Thanks to the MAIRA team, we can be sure that our campaigns are running effectively. The results speak for themselves. They managed to take our campaigns to a whole new level.
Martin Luňáček, CPO
Thanks to our long-standing collaboration, we effectively manage marketing in 12 countries. We value partnerships built on mutual trust and a shared commitment to constantly moving forward. For us, the MAIRA team is not just a supplier, but a true strategic partner.
Rudolf Janis, Founder & CEO
After the MAIRA team took over our Google Ads accounts, we saw a 149% year-over-year increase in revenue. They also did a perfect job managing our product comparison sites and CRITEO campaigns, where we saw a clear improvement as well.
Karol Guláš
MAIRA is the perfect partner for business growth. They have a great understanding of PPC advertising, develop well-thought-out strategies, and explain everything clearly. I appreciate their ability to see the bigger picture and think like businesspeople.
Vladislav Posekaný, Senior Brand Marketing Manager
MAIRA is the perfect partner for growing your business. They are true experts who not only have a deep understanding of PPC advertising, but also always come up with well-thought-out strategies and clear explanations.
David Kopejtko
The team quickly developed a strong understanding of our products and worked as an extension of our paid media team. Their proactive optimization and deep knowledge of Microsoft Ads helped us improve campaign efficiency across multiple products while maintaining growth.
Mariia Shemetova, Paid Media Team Lead
Since MAIRA took over our performance marketing, our revenue has grown by 50%, a result that speaks for itself.
Adam Koudela, CEO
Frequently asked questions
What is lead generation?
Systematically acquiring contacts of potential customers through paid campaigns, content and conversion pages. The goal is not forms but sales opportunities: leads that actually buy.
How do you ensure lead quality, not just quantity?
We connect campaigns to your CRM via offline conversions and enhanced conversions. The systems then optimize for leads that actually buy, not submitted forms.
Which channels do you use for lead generation?
Google Ads, LinkedIn, Meta, Microsoft Advertising and YouTube. We build the mix around your audience and cost per SQL, typically starting with two channels and scaling the winners.
Do you also do B2C lead generation?
Yes. For the Moje Ambulance clinic network, a simpler campaign structure and more accurate measurement delivered 135% more patient registrations.
Who do you work for?
For the biggest brands and market leaders as well as fast-growing smaller brands. We can be your partner when you are the market leader, and also when you are just aiming to become one.
What is the minimum budget to work with you?
Typically from the lower tens of thousands of euros in monthly media budget. With smaller budgets, we will tell you honestly whether our fee is worth it for you.
How much does campaign management cost?
The fee depends on the scope of services and the managed budget. Contact us and we will give you a specific range within a few days.
What is lead generation?
Systematically acquiring contacts of potential customers through paid campaigns, content and conversion pages. The goal is not forms but sales opportunities: leads that actually buy.
How do you ensure lead quality, not just quantity?
We connect campaigns to your CRM via offline conversions and enhanced conversions. The systems then optimize for leads that actually buy, not submitted forms.
Which channels do you use for lead generation?
Google Ads, LinkedIn, Meta, Microsoft Advertising and YouTube. We build the mix around your audience and cost per SQL, typically starting with two channels and scaling the winners.
Do you also do B2C lead generation?
Yes. For the Moje Ambulance clinic network, a simpler campaign structure and more accurate measurement delivered 135% more patient registrations.
Who do you work for?
For the biggest brands and market leaders as well as fast-growing smaller brands. We can be your partner when you are the market leader, and also when you are just aiming to become one.
What is the minimum budget to work with you?
Typically from the lower tens of thousands of euros in monthly media budget. With smaller budgets, we will tell you honestly whether our fee is worth it for you.
How much does campaign management cost?
The fee depends on the scope of services and the managed budget. Contact us and we will give you a specific range within a few days.