Man in a black T‑shirt speaks in an office, holding a MacBook and gesturing with his right hand.

PPC AGENCY
BUILT FOR
PROFIT,
NOT CLICKS

Google Ads, Microsoft Advertising, Meta and price comparators under one roof. We manage campaigns by ROAS and margin, not clicks.

Chrome water faucet fitted with a blue locking device labeled SANITINO to prevent unauthorized use

Thanks to our long-standing partnership, we effectively manage marketing in 16 countries. We value our partnership built on mutual trust and a shared commitment to constantly moving forward.

Rudolf Janis, Founder & CEO
Sanitino

Why MAIRA?

MAIRA is a PPC agency and part of the Proficio Hub. We manage €52M+ in yearly ad budgets across 30+ markets.

90% of our clients stay with us for more than 5 years.

  • 52
    M€+

    in ad budgets we manage every year

  • Open office scene with several employees at their desks; foreground man in a white T‑shirt looks to the right, others at computers, plants along partitions, and a whiteboard in the background.
    34

    expert performance marketers under one roof

  • 30
    +

    markets where we run performance campaigns for clients

  • 90
    %

    of clients stay with us for more than 5 years

Our Bread and Butter

We go into the detail of every product

From product feeds to checkout: AI-powered shopping campaigns, PMAX automation and margin-based bidding.
Dark green MIRA whey protein container with pistachio flavor, splash graphic and pistachio nuts around the bottle backdrop.
MAIRA SHOP Top of the tops €49 Add to Cart
CTR 3.3%
ROAS 4.8X
CVR 5.7%

We get straight into the minute detail

We give each product individual attention: setting bids based on margins, analyzing competitor pricing, and tracking real-time performance data. Not only do we manage campaigns, but we also optimize each individual item (SKU) to maximize profitability.

  • 14M+ SKUs We Manage
  • 3X scaling speed
What we manage for you

Every PPC channel that makes sense

01

Google Ads

Search, Performance Max, Shopping, YouTube and Demand Gen. Campaign structures built around your margins and business goals, not templates.

02

Microsoft Advertising

The channel your competitors underestimate. Cheaper clicks, less auction competition and incremental conversions on top.

03

Meta & TikTok Ads

Performance social campaigns that turn attention into orders. Systematic creative testing, scaling the winners.

04

Comparators & Marketplaces

Idealo, Amazon, Allegro, Kaufland and local comparison engines. Feed management for 14M+ SKUs is our specialty.

05

Criteo & Programmatic

Retargeting and programmatic campaigns that bring visitors back to purchase profitably.

06

Search Ads 360

Enterprise search management for multi-market accounts: floodlight measurement and advanced bid strategies.

Full-funnel approach

From impression to order, every stage optimized

  • 01

    Awareness

    2.4 million impressions

    YouTube, Connected TV, and Demand Gen campaigns build demand in target segments.

  • 02

    Consideration

    186K clicks

    Remarketing, social ads, and price comparators work with interest and bring visitors back to purchase.

  • 03

    Conversion

    12.4K orders

    Search, PMax, and Shopping campaigns optimized for margin close the purchase.

2.4M impressions
7.8% CTR
186K clicks
152K visits
25% ATC
38K carts
6.7% CVR
12.4K
orders
6.7 % Total
conversion rate
Proof, not promises

PPC case studies

Chrome kitchen faucet with blue-and-white Sanitino locking device attached, blocking the handle
+948%
Revenue Growth Over 6 Years

SANITINO

E‑commerce Kitchens & Bathrooms
Since 2017 · 16 European countries

From the Single Market to a Leading European Player. A systematic four-phase strategy: market entry, POAS-based optimization, AI-driven campaign performance, and ongoing expansion across 16 European markets.

16+
countries where we have expanded
Logo with a white medical cross icon and the brand name 'moje@mbulance' in white on a black background.
+135%
more registrations

MOJE AMBULANCE

Lead Gen Healthcare
Czechia

A network of medical clinics needed more new patient registrations. A simpler campaign structure and more accurate measurement delivered +135 % registrations.

+135 %
patient registrations
+470%
Year-over-Year Growth in the Number of Orders

KNUSPR

E‑commerce Groceries
Starting in 2024 · DACH

Scaling Online Grocery Delivery: Customer Acquisition Throughout the Shopping Process, Retention Cycles, and Aggressive Expansion in the DACH Region.

+470 %
order growth
+150 %
Top of Mind Awareness
-58 %
CPA
+98%
increase in revenue

BE LENKA

Footwear D2C
Starting in 2024 · 3+ countries

Comprehensive restructuring of Google and Meta advertising accounts covering the entire purchase journey (full funnel) and precise customization of content for local markets in Western Europe.

+98 %
Revenue Growth
+17%
Conversion Value

DAYTRIP

Travel Experiences & Travel
Starting in 2025 · Global

Scaling Experiential Travel: Implementing SA360 to Increase Campaign Reach and Effectiveness.

+17 %
Conversion Value
+15 %
ROAS
+43%
Number of Qualified Leads YoY

JETBRAINS

SaaS Developer tools
Global · Starting in 2025

The software company behind IntelliJ IDEA and PyCharm needed to improve the performance and effectiveness of its Microsoft Advertising campaigns across its entire product portfolio.

+43 %
qualified leads
-47 %
CPD
40+
countries
+97 %
Increase in Sales

SHOWMAX

SaaS Entertainment
Africa

A subscription streaming platform with Czech roots. Brand building and performance campaigns doubled subscription sales in six months.

+97 %
Increase in Sales
-67 %
CPA
We grow together with our clients

From the first thousand to monthly budgets in the millions. Since 2019, we have profitably invested over €241M together with our clients

0M€ 15M€ 30M€ 45M€ 60M€ 22M€ 2019 24M€ 2020 27M€ 2021 35M€ 2022 38M€ 2023 43M€ 2024 52M€ 2025

How the collaboration works

From audit to live campaigns, typically within a few weeks.

01

Audit & goals

We go through your accounts, measurement and numbers. We tell you straight where performance leaks and what will move the needle most.

02

Strategy & media plan

Channels and budgets based on your margins and goals. Fully transparent: media and fee separated, plan vs. reality every month.

03

Setup & measurement

Campaign structures, feeds, conversion tracking and dashboards. We build the whole machine, even from zero.

04

Optimization & reporting

Weekly iterations, budget flows to what earns. We report business numbers, not clicks.

Who will vouch for us

After the MAIRA team took over our Google Ads accounts, we saw a 149% year-over-year increase in revenue. They also did a perfect job managing our product comparison sites and CRITEO campaigns, where we saw a clear improvement as well.

Karol Guláš

MK Luzkoviny

MAIRA is the perfect partner for business growth. They have a great understanding of PPC advertising, develop well-thought-out strategies, and explain everything clearly. I appreciate their ability to see the bigger picture and think like businesspeople.

Vladislav Posekaný, Senior Brand Marketing Manager

YTONG (Xella)

Thanks to our long-standing collaboration, we effectively manage marketing in 12 countries. We value partnerships built on mutual trust and a shared commitment to constantly moving forward. For us, the MAIRA team is not just a supplier, but a true strategic partner.

Rudolf Janis, Founder & CEO

Sanitino

Performance marketing is one of the key growth drivers for iDoklad, and I’m glad that MAIRA has been able to meet its targets every year.

Róbert Krupa, Marketing Business Partner

Seyfor & iDoklad

Thanks to the MAIRA team, we can be sure that our campaigns are running effectively. The results speak for themselves. They managed to take our campaigns to a whole new level.

Martin Luňáček, CPO

Portu

MAIRA is the perfect partner for growing your business. They are true experts who not only have a deep understanding of PPC advertising, but also always come up with well-thought-out strategies and clear explanations.

David Kopejtko

INFINIT

The team quickly developed a strong understanding of our products and worked as an extension of our paid media team. Their proactive optimization and deep knowledge of Microsoft Ads helped us improve campaign efficiency across multiple products while maintaining growth.

Smiling woman with long brown hair in a white shirt, arms crossed, wearing a smartwatch and colorful bracelets against a dark gradient background.

Mariia Shemetova, Paid Media Team Lead

JetBrains

Since MAIRA took over our performance marketing, our revenue has grown by 50%, a result that speaks for itself.

Man with short blond hair and glasses, wearing a blue plaid blazer over a black shirt, arms crossed, neutral expression.

Adam Koudela, CEO

Lavonio

Frequently asked questions

01

What does a PPC agency do?

It manages paid campaigns in search engines, on social media and in price comparators: from strategy and account structure through ad creation and measurement to continuous optimization towards business results.

02

Which channels do you manage?

Google Ads, Microsoft Advertising, Meta, TikTok, Reddit, LinkedIn, Criteo, Search Ads 360, price comparators and marketplaces including Amazon. For the Czech market we also run Sklik. We build the mix based on where your customers and margins are, not on a service catalog.

03

Who do you work for?

For the biggest brands and market leaders as well as fast-growing smaller brands. We can be your partner when you are the market leader, and also when you are just aiming to become one.

04

What is the minimum budget to work with you?

Typically from the lower tens of thousands of euros in monthly media budget. With smaller budgets, we will tell you honestly whether our fee is worth it for you.

05

How much does campaign management cost?

The fee depends on the scope of services and the managed budget. Contact us and we will give you a specific range within a few days.

06

How fast will we see results?

First data and quick wins within a few weeks of launch. The full effect of optimizations and new structures typically shows within 2 to 3 months.

07

How do you measure success?

On business numbers: revenue, ROAS/POAS, margin, new customers or qualified leads. Clicks and impressions are never the goal, only the means.

We have all the bells and whistles

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