B2B
MARKETING
THAT FILLS
PIPELINE
The team quickly developed a strong understanding of our products and worked as an extension of our paid media team. Their proactive optimization and deep knowledge of Microsoft Ads helped us improve campaign efficiency across multiple products while maintaining growth.
Why MAIRA?
We understand long buying cycles and multiple decision-makers. We measure lead quality all the way into your CRM.
We measure results in SQLs and CAC, not clicks.
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940
SQLs per year from one sample B2B pipeline
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34expert performance marketers under one roof
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40+
countries where we run B2B campaigns for JetBrains
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90%of clients stay with us for more than 5 years
From impressions to SQL, one step at a time
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01
Awareness
2.4 million impressionsYouTube, Connected TV, and display campaigns build brand awareness among target segments.
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02
Consideration
186K engaged customersDemandGen and remarketing sequences build relationships with potential customers through personalized messages.
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03
Qualification
940 SQLsSearch, Customer Match, and enhanced attribution campaigns convert high-interest visitors into qualified leads.
940
conversion rate
From awareness to signed contract
LinkedIn Ads
Job-title precision, Lead Gen Forms and ABM campaigns on key accounts.
Google Ads for B2B
Search campaigns on high-intent queries and competitor search. Demand Gen for demand building.
Microsoft Advertising
Underpriced gold for B2B: cheaper conversions, LinkedIn profile targeting and technical audiences.
Measurement & CRM attribution
Offline conversions, enhanced conversions and CRM integration. Campaigns learn from real deals.
B2B creatives & content
Case studies, whitepapers and ads that speak the language of decision-makers, not marketers.
Training & workshops
We train your in-house team in performance marketing, AI and automation.
B2B case studies
JETBRAINS
The software company behind IntelliJ IDEA and PyCharm needed to improve the performance and effectiveness of its Microsoft Advertising campaigns across its entire product portfolio.
MOJE AMBULANCE
A network of medical clinics needed more new patient registrations. A simpler campaign structure and more accurate measurement delivered +135 % registrations.
SHOWMAX
A subscription streaming platform with Czech roots. Brand building and performance campaigns doubled subscription sales in six months.
Who will vouch for us
The team quickly developed a strong understanding of our products and worked as an extension of our paid media team. Their proactive optimization and deep knowledge of Microsoft Ads helped us improve campaign efficiency across multiple products while maintaining growth.
Mariia Shemetova, Paid Media Team Lead
Performance marketing is one of the key growth drivers for iDoklad, and I’m glad that MAIRA has been able to meet its targets every year.
Róbert Krupa, Marketing Business Partner
Thanks to our long-standing collaboration, we effectively manage marketing in 12 countries. We value partnerships built on mutual trust and a shared commitment to constantly moving forward. For us, the MAIRA team is not just a supplier, but a true strategic partner.
Rudolf Janis, Founder & CEO
After the MAIRA team took over our Google Ads accounts, we saw a 149% year-over-year increase in revenue. They also did a perfect job managing our product comparison sites and CRITEO campaigns, where we saw a clear improvement as well.
Karol Guláš
MAIRA is the perfect partner for business growth. They have a great understanding of PPC advertising, develop well-thought-out strategies, and explain everything clearly. I appreciate their ability to see the bigger picture and think like businesspeople.
Vladislav Posekaný, Senior Brand Marketing Manager
Thanks to the MAIRA team, we can be sure that our campaigns are running effectively. The results speak for themselves. They managed to take our campaigns to a whole new level.
Martin Luňáček, CPO
MAIRA is the perfect partner for growing your business. They are true experts who not only have a deep understanding of PPC advertising, but also always come up with well-thought-out strategies and clear explanations.
David Kopejtko
Since MAIRA took over our performance marketing, our revenue has grown by 50%, a result that speaks for itself.
Adam Koudela, CEO
Frequently asked questions
What does a B2B marketing agency do?
It builds and fills your sales pipeline: from strategy and targeting the right companies and decision-makers, through campaigns on LinkedIn, Google and Microsoft, to measuring lead quality in your CRM.
How do you handle long buying cycles?
With a full-funnel approach: we build awareness with target accounts, work with remarketing and nurturing, and measure micro-conversions along the way. Campaigns optimize for SQLs, not the first click.
How do you ensure lead quality, not just quantity?
We connect campaigns to your CRM via offline conversions and enhanced conversions. The systems then optimize for leads that actually buy, not submitted forms.
Who do you work for?
For the biggest brands and market leaders as well as fast-growing smaller brands. We can be your partner when you are the market leader, and also when you are just aiming to become one.
What is the minimum budget to work with you?
Typically from the lower tens of thousands of euros in monthly media budget. With smaller budgets, we will tell you honestly whether our fee is worth it for you.
How much does campaign management cost?
The fee depends on the scope of services and the managed budget. Contact us and we will give you a specific range within a few days.
What does a B2B marketing agency do?
It builds and fills your sales pipeline: from strategy and targeting the right companies and decision-makers, through campaigns on LinkedIn, Google and Microsoft, to measuring lead quality in your CRM.
How do you handle long buying cycles?
With a full-funnel approach: we build awareness with target accounts, work with remarketing and nurturing, and measure micro-conversions along the way. Campaigns optimize for SQLs, not the first click.
How do you ensure lead quality, not just quantity?
We connect campaigns to your CRM via offline conversions and enhanced conversions. The systems then optimize for leads that actually buy, not submitted forms.
Who do you work for?
For the biggest brands and market leaders as well as fast-growing smaller brands. We can be your partner when you are the market leader, and also when you are just aiming to become one.
What is the minimum budget to work with you?
Typically from the lower tens of thousands of euros in monthly media budget. With smaller budgets, we will tell you honestly whether our fee is worth it for you.
How much does campaign management cost?
The fee depends on the scope of services and the managed budget. Contact us and we will give you a specific range within a few days.
We have all the bells and whistles
