Search Ads 360 (SA360) Agency
Search Ads 360 is the premium layer on top of Google Ads for advertisers with bigger budgets and campaigns across multiple systems and markets. As a certified agency, we have used SA360 to grow our clients’ ROAS by 19.6%, MQLs by 42.9% and cut cost per deal by up to 61%. We take care of the setup, Floodlight measurement and bidding strategies.
SA360 in a nutshell
| What it is | A premium layer on top of Google Ads within Google Marketing Platform (alongside DV360 and CM360) |
| Who it is for | Bigger budgets, multiple ad systems, multiple markets, complex account structures |
| Key features | Floodlight measurement, advanced bidding strategies, Inventory Management templates, cross-learning |
| Relation to Google Ads | An extension, not a replacement. Campaigns keep running in Google Ads |
| Pricing | The license depends on media spend, management is part of our PPC cooperation |
Key advantages
- Real-time measurement with greater detail
- Conversion deduplication shows the true contribution of each connected system
- A higher degree of automation and more efficient AI
- Bidding strategies with cross-platform optimization and cross-learning
- Automated campaign creation from product feeds (Inventory Management)
Campaigns across multiple platforms
Running search in both Google Ads and Microsoft Advertising? SA360 unifies them in one interface with shared measurement and joint optimization.
Bigger budgets and complex accounts
The larger the volume and the more complex the structure, the more SA360 pays off through automation, templates and cross-learning.
Expansion and multi-market management
Unified campaign management for dozens of markets without losing control. Exactly what we do for clients in 30+ countries.
Accurate attribution with Floodlight
Real-time cross-channel measurement, custom variables and a combination with Google Ads conversion goals for more accurate data.
The results SA360 has delivered for our clients:
Read the case studies
Search Ads 360 FAQ
What is Search Ads 360?
A premium Google Marketing Platform product for managing, measuring and optimizing search campaigns across ad systems (Google Ads, Microsoft Advertising and others) from a single interface.
How does SA360 differ from Google Ads?
It is not a replacement, campaigns keep running in Google Ads. SA360 adds cross-channel measurement via Floodlight, advanced bidding strategies, cross-learning between systems and automation through templates.
Who is SA360 worth it for?
Advertisers with campaigns in multiple systems or markets, bigger budgets and complex account structures. For smaller accounts, Google Ads alone is usually enough, and we will tell you so honestly.
What is Floodlight?
The Google Marketing Platform measurement system: one tag for conversions across channels, custom variables and conversion deduplication between systems. The foundation of more accurate attribution in SA360.
How much does SA360 cost?
The license depends on media spend and is paid to Google. SA360 management is part of our PPC cooperation. We will calculate a specific framework for you in a free initial consultation.
How long does the rollout take?
It depends on the complexity of the measurement and account structure, typically a matter of weeks. Campaigns keep running without interruption in the meantime.
Will we lose performance or history during the transition?
No. Campaigns stay in their original systems and SA360 connects on top of them. Bidding strategies pick up signals gradually and we plan the transition so performance does not dip.
Does SA360 work with Microsoft Advertising?
Yes. Managing search campaigns in Google Ads and Microsoft Advertising together from one place is one of the main reasons to deploy SA360.
What is Search Ads 360?
A premium Google Marketing Platform product for managing, measuring and optimizing search campaigns across ad systems (Google Ads, Microsoft Advertising and others) from a single interface.
How does SA360 differ from Google Ads?
It is not a replacement, campaigns keep running in Google Ads. SA360 adds cross-channel measurement via Floodlight, advanced bidding strategies, cross-learning between systems and automation through templates.
Who is SA360 worth it for?
Advertisers with campaigns in multiple systems or markets, bigger budgets and complex account structures. For smaller accounts, Google Ads alone is usually enough, and we will tell you so honestly.
What is Floodlight?
The Google Marketing Platform measurement system: one tag for conversions across channels, custom variables and conversion deduplication between systems. The foundation of more accurate attribution in SA360.
How much does SA360 cost?
The license depends on media spend and is paid to Google. SA360 management is part of our PPC cooperation. We will calculate a specific framework for you in a free initial consultation.
How long does the rollout take?
It depends on the complexity of the measurement and account structure, typically a matter of weeks. Campaigns keep running without interruption in the meantime.
Will we lose performance or history during the transition?
No. Campaigns stay in their original systems and SA360 connects on top of them. Bidding strategies pick up signals gradually and we plan the transition so performance does not dip.
Does SA360 work with Microsoft Advertising?
Yes. Managing search campaigns in Google Ads and Microsoft Advertising together from one place is one of the main reasons to deploy SA360.
We have the credentials
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