Revenue Growth of 948% in Six Years. How We Turned On the Tap of the European Market for Sanitino

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Sanitino is one of the market leaders in bathroom and kitchen equipment. The company recently extended its portfolio with the Home & Garden category, operates in a total of 15 European markets and keeps expanding.

We have been working with Sanitino for over ten years, since 2017. Our cooperation started with a simple yet ambitious goal: to at least triple the company's revenue within five years through international expansion. And we succeeded, achieving a stunning increase of 948% over 6 years.

Between 2018 and 2025, efficiency grew by at least 20% in every country and total revenue increased tenfold. On the German and Italian markets, for example, we managed to double efficiency outright.

Comparing the first half of 2024 and 2025 across all countries

Despite a 23% increase in costs driven by new market launches, we successfully increased revenue by 22%. Spend also grew due to rising cost-per-click prices, intensifying competition on selected markets including the entry into the new Home & Garden vertical, and investments into new markets, where we maximized market share at entry even at the price of higher costs.

This growth underlines our ability to adapt and thrive. Strategic investments and the great effort put into marketing activities contributed to a significant improvement in overall performance.

Our relationship with Sanitino is built on mutual trust and excellent work on both sides. Together we have gradually expanded into fourteen European countries: Germany, France, Austria, Belgium, the Netherlands, Poland, Slovakia, Spain, Hungary, Italy, Romania and, since early 2026, also Denmark, Sweden and Finland.

We are currently entering further European markets, with the goal for 2026 being another 6 countries, including markets outside the European Union.

We divided our cooperation into four phases. Let's take a look at them:

Initial market entry phase

To ensure success, we applied a systematic approach in every country. The first step was always entering the given market. It was essential for us to raise awareness of the Sanitino brand as much as possible and to support purchases on the e-shop.

The initial phase therefore included intensive market research, competitive analysis and an effort to understand customer purchasing behavior so that we could adapt our approach accordingly.

We focused on building strong customer relationships through targeted marketing campaigns and promotion. As a result, the Sanitino brand became easily recognizable and trustworthy.

Using tools such as the Website Analysis Deck and Campaign Optimization, we localized the structure of the website and campaigns to maximize performance and conversion rate.

Outcome of this phase: Market analysis, understanding of customer behavior, definition of business and strategic goals

Growth phase

Once we established ourselves on the market, we moved into the growth phase. This phase was characterized by building a strong customer portfolio and setting SMART goals (goals that are specific, measurable, achievable, realistic and time-bound).

Sanitino achieved significant year-over-year growth in all countries, driven above all by the use of advanced analytics. We moved from managing campaigns by revenue (ROAS) to managing by margin (POAS), and we used tools such as Power BI and BigQuery to manage campaigns based on real CRM data.

Our approach included refining measurement by accounting for cancelled orders and complaints, ensuring the data we used was as accurate as possible. The key indicators we measured included margin growth, revenue growth, CLV and market share.

This phase was crucial for laying solid foundations for further expansion.

Outcome of this phase: Advanced measurement and optimization setup, sending returns and cancelled orders to Power BI and Google Ads, more accurate data. Sales increase of at least 20%, higher efficiency.

Expansion phase

In this phase we focused on broadening the product range and improving the service offering, for example by introducing various payment methods and faster delivery options. Google's artificial intelligence played a key role here.

We deployed Google Smart Shopping and later also Performance Max campaigns, which significantly increased efficiency thanks to machine learning. Our A/B tests confirmed the advantages of these campaigns over traditional PLA campaigns.

An important part of this phase: entering at least one new market every year

Once again we started with research, competitive analysis and customer behavior analysis to create a tailor-made expansion strategy for each country. Data transformation was key: we optimized Google Ads campaigns by giving the algorithm better inputs, working with margin data instead of revenue data.

To fine-tune campaigns we used various tools within Google Ads, such as Keyword Planner, auction insights, Google Merchant Center and the reach and performance planner.

We divided the campaigns into several areas:

• Shopping campaigns (originally manual CPC, then Smart Shopping and now Performance Max)
• Search campaigns (brand campaigns, top products and categories, labelizer structure of DSA and FDSA)
• Dynamic display remarketing

Using remarketing audiences and custom customer lists, we aimed to use the best and most accurate data possible for our campaigns.

Outcome of this phase: Broader product portfolio, expanded services and AI algorithms. At least tripling revenue within five years thanks to expansion into additional countries.

Final phase

The last phase is one of further development and refining what already works. Although we are still in the growth and expansion phases in some countries, we keep acquiring new customers and improving our services.

Thanks to GBS consultations, we adapted our operational strategy for key markets. In addition, we:

• improved the customer experience on landing and product pages,
• improved customer support,
• increased transparency,
• adapted the purchase process for specific countries.

Revenue doubled on existing markets and every country recorded a year-over-year increase of at least 20%. Our year-over-year goals remain just as ambitious: we aim for further 20% growth in every country.

To support growth, we are also exploring the potential of brand awareness campaigns in Google Ads. We actively test more advanced methods and tools, such as SA360 and Criteo, to maintain a competitive edge.

At the same time, we keep refining the data and enriching it, for example with information on whether a customer purchased once or repeatedly.

Through a combination of strategic planning, data transformation and effective use of advanced tools and technologies, we have put Sanitino in a strong position for lasting success and further expansion on the global market.