TRACTION,
NOT VANITY
METRICS
The team quickly developed a strong understanding of our products and worked as an extension of our paid media team. Their proactive optimization and deep knowledge of Microsoft Ads helped us improve campaign efficiency across multiple products while maintaining growth.
Why MAIRA?
We have launched marketing for products from day zero: no ad accounts, no tracking, no creative. And we have scaled clients to 30+ markets.
Every euro spent buys you two things: customers and clarity.
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30+
markets we have scaled clients to. Your ambition is global, so is our delivery
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160+experts across the Proficio Hub group: performance, creative, SEO, retention and analytics
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90%
of clients stay with us 5+ years. Startups don’t outgrow us, they grow into us
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6countries where our team is based, with invaluable local insights
We speak startup
We know what the board meeting before your next round feels like. We talk build, measure, learn, not „brand awareness journeys”. We plan around your milestones: demo day, investor update, next round. And we report the numbers your board cares about: CAC, activation, qualified pipeline, payback.
Validated Learning Engine
At seed stage, marketing isn’t a channel problem, it’s a learning problem. We turn your riskiest assumptions into testable hypotheses and run them head-to-head in live campaigns: messaging angles, segments, price points. After each sprint you get a clear read: double down, adjust, or kill it.
No assets? No problem.
Most seed startups have a logo, a website, and vibes. That’s enough. Copy, statics, video and UGC are produced in-house and creative isn’t a bottleneck, it’s a testing variable. We ship new variants weekly and let the market vote.
Growth case studies
JETBRAINS
The software company behind IntelliJ IDEA and PyCharm needed to improve the performance and effectiveness of its Microsoft Advertising campaigns across its entire product portfolio.
SHOWMAX
A subscription streaming platform with Czech roots. Brand building and performance campaigns doubled subscription sales in six months.
BE LENKA
Comprehensive restructuring of Google and Meta advertising accounts covering the entire purchase journey (full funnel) and precise customization of content for local markets in Western Europe.
DAYTRIP
Scaling Experiential Travel: Implementing SA360 to Increase Campaign Reach and Effectiveness.
SANITINO
From the Single Market to a Leading European Player. A systematic four-phase strategy: market entry, POAS-based optimization, AI-driven campaign performance, and ongoing expansion across 16 European markets.
KNUSPR
Scaling Online Grocery Delivery: Customer Acquisition Throughout the Shopping Process, Retention Cycles, and Aggressive Expansion in the DACH Region.
MOJE AMBULANCE
A network of medical clinics needed more new patient registrations. A simpler campaign structure and more accurate measurement delivered +135 % registrations.
Founder FAQ
What is the minimum budget for a startup?
A validation sprint typically makes sense from the lower thousands of euros per month in media. We’ll tell you honestly whether paid acquisition is the fastest path to your milestone, and what we’d test first.
Do you lock us into a long contract?
No. No 12-month lock-ins built on last year’s assumptions. Startup goals change weekly and we re-plan the media mix with them, in days, not next quarter.
Can you start before launch?
Yes. Demand testing validates willingness to click, sign up and pay before you over-invest in build. We have launched campaigns for products with no accounts, no tracking and no pricing.
Who owns the ad accounts and data?
You do. Always. Accounts, audiences and data stay yours, we are just the operators. If we part ways, everything stays with you.
What do you need from us to start?
One decision-maker, 60 minutes for the Strategy Brief and an appetite for honest data. We’ll help set up access even if nothing exists yet.
Who do you work for?
For the biggest brands and market leaders as well as fast-growing smaller brands. We can be your partner when you are the market leader, and also when you are just aiming to become one.
What is the minimum budget for a startup?
A validation sprint typically makes sense from the lower thousands of euros per month in media. We’ll tell you honestly whether paid acquisition is the fastest path to your milestone, and what we’d test first.
Do you lock us into a long contract?
No. No 12-month lock-ins built on last year’s assumptions. Startup goals change weekly and we re-plan the media mix with them, in days, not next quarter.
Can you start before launch?
Yes. Demand testing validates willingness to click, sign up and pay before you over-invest in build. We have launched campaigns for products with no accounts, no tracking and no pricing.
Who owns the ad accounts and data?
You do. Always. Accounts, audiences and data stay yours, we are just the operators. If we part ways, everything stays with you.
What do you need from us to start?
One decision-maker, 60 minutes for the Strategy Brief and an appetite for honest data. We’ll help set up access even if nothing exists yet.
Who do you work for?
For the biggest brands and market leaders as well as fast-growing smaller brands. We can be your partner when you are the market leader, and also when you are just aiming to become one.