Boost your conversion rate with dynamic remarketing by up to 200 %

The answer is simple – yes. It’s called Criteo. In this article, we’ll take a look at how Criteo works, the results it achieves and why. We’ll also tell you what to do to get your campaigns up and running.

So let’s start from the beginning: What is Criteo?

Criteo is a content-only advertising platform where it buys impressions through real-time programmatic (RTB) advertising. Advertisers pay only for clicks (CPC), similar to Google Ads or Sklik.

In addition, Criteo uses not only Google Ads, Sklik and Bing placements , but also the ad space on Meta,
increasing reach and campaign efficiency.

Okay, but what about the results?

To evaluate the effectiveness of dynamic remarketing (DRM) on Criteo, we compare its results over the same period with equivalent campaigns on other advertising platforms. Since each platform works with different attribution models, we use Google Analytics 4 to get the most accurate and independent data. For this article, we analyzed data from three randomly selected clients running DRM campaigns simultaneously on Criteo and other platforms. In comparison, Criteo achieved the following results:

Criteo significantly outperforms other platforms in nearly all key metrics. The most noticeable difference is in the higher CTR, which we attribute to more attractive ad formats. Criteo also allows the use of coupons, which further personalizes the ads and increases their dynamism, contributing to the higher click-through rate.

The conversion rate is also notably better, which we believe is due to Criteo’s advanced automated strategies.

Criteo’s algorithms can accurately identify users with real purchase intent and effectively target them at the right time, on the right device, and on the right website. Thanks to this, it is able to maintain the set efficiency very well.

Thanks to the high CTR, Criteo ads win auctions with lower CPC. This naturally leads to higher return on investment. t also means that we can reach a larger number of users with the same budget.

And the most important part – COS (cost over sales). A lower COS is a logical result of the above-mentioned metrics. For most of our e-commerce clients, we achieve significantly better COS on Criteo compared to other platforms, which leads us to invest more in this platform. In some cases, we even invest similar budgets in Criteo as we do in Google Ads, further confirming its high efficiency.

Is there a “but” in Criteo?

Criteo is not an open platform for all advertisers – it carefully selects its partners to maintain its image as a high-quality advertising platform. To run DRM effectively, certain key conditions must be met.

1. First, you need to have tens of thousands of users in GA4 in the last 30 days, which ensures enough data for campaign optimization. Criteo requires high traffic volumes to analyze user behavior accurately and re-target them effectively. Without sufficient data, the algorithms cannot learn efficiently, which would negatively impact campaign performance.
2. The second key factor is the necessary initial investment in the first month, agreed upon with Criteo. Criteo targets larger clients because its automated strategies require a sufficient budget for quick testing and optimization. With larger data volumes, the algorithms learn faster and deliver more effective results, which Criteo aims to achieve as quickly as possible.

In addition to these conditions, Criteo also looks at revenue, average order value, and conversion rates. These data points help them evaluate whether an e-commerce business has enough potential to use the platform effectively. If you meet these conditions, you’ll be able to sign a cooperation agreement with Criteo and take advantage of its advanced dynamic remarketing features.

So, what’s next?

As a result, we now manage dozens of accounts, and interest in Criteo among our clients continues to grow. We don’t just focus on remarketing for our clients – we also work on acquisition campaigns. You’ll soon be able to read more about how we approach these and the results they deliver in an upcoming article.

Setting up a Criteo account isn’t as straightforward as with other ad systems. Registration requires approval from Criteo, proper technical setup, and often individual communication with their team. If you’re interested in Criteo, we’d be happy to assist you throughout the entire process. Thanks to our close relationship with Criteo, we have direct access to their specialists, which speeds up account approval and problem resolution. Just reach out to us – we’ll handle everything so you can start benefiting from this platform as soon as possible. Are you ready for a significant performance boost?