Sklik Agency for Brands
Czechia is one of the few European markets where Google is not the only search engine that matters. Seznam.cz and its advertising system Sklik hold a meaningful share of Czech search, with its own audience and clicks that are usually far cheaper than Google Ads. For international brands entering the market it is the least contested source of reach, and almost nobody outside Czechia runs it properly.
Sklik in a nutshell
| What it is | The advertising system of Seznam.cz, the Czech search engine, covering search, a display network, Zbozi.cz shopping and partner sites |
| Main formats | Search, product campaigns through Zbozi.cz, retargeting and display advertising |
| Who it fits | Any brand selling into Czechia, especially international brands entering the market |
| Where performance is decided | A dedicated account structure instead of a Google Ads copy, feed quality and audience work |
| Cost | You pay per click in the auction. Clicks are typically far cheaper than in Google Ads |
Why Sklik matters when entering Czechia
- Seznam.cz keeps a meaningful share of Czech search, so a Google-only plan leaves part of the market unreachable
- Auction competition is lower: on the accounts we manage a click costs on average 30 % less than in Google Ads, which is exactly what a market entry budget needs
- The audience skews differently from Google, so copied structures and translated ad copy underperform
- Zbozi.cz is a separate shopping discipline with its own feed requirements, not a branch of Google Shopping
- The interface and support are Czech only, which is the practical reason most foreign brands skip it
Related: International expansion, PPC agency, E‑commerce marketing
A local channel run by a local team
Sklik is a Czech system with a Czech interface and Czech support. We are based in Czechia and run it daily, so you do not need to build that capability in-house.
A dedicated strategy, not a duplicated account
Sklik gets its own structure, copy and budget. Cloning the Google Ads account is the fastest way to get nothing out of the channel. On the accounts we manage, a Sklik click costs on average 30 % less than in Google Ads.
Zbozi.cz under control
Product campaigns stand on the feed. We handle matching, categorization and price competitiveness as rigorously as we do for Google Shopping.
We measure what is genuinely added
With a second search engine it is easy to report conversions that would have happened anyway. We evaluate incrementally, not by attribution alone.
Our case studies
SANITINO
From the Single Market to a Leading European Player. A systematic four-phase strategy: market entry, POAS-based optimization, AI-driven campaign performance, and ongoing expansion across 16 European markets.
KNUSPR
Scaling Online Grocery Delivery: Customer Acquisition Throughout the Shopping Process, Retention Cycles, and Aggressive Expansion in the DACH Region.
MOJE AMBULANCE
A network of medical clinics needed more new patient registrations. A simpler campaign structure and more accurate measurement delivered +135 % registrations.
BE LENKA
Comprehensive restructuring of Google and Meta advertising accounts covering the entire purchase journey (full funnel) and precise customization of content for local markets in Western Europe.
DAYTRIP
Scaling Experiential Travel: Implementing SA360 to Increase Campaign Reach and Effectiveness.
JETBRAINS
The software company behind IntelliJ IDEA and PyCharm needed to improve the performance and effectiveness of its Microsoft Advertising campaigns across its entire product portfolio.
SHOWMAX
A subscription streaming platform with Czech roots. Brand building and performance campaigns doubled subscription sales in six months.
Czechia is one market. What about the rest?
Sklik is the Czech piece of the puzzle. The playbook covers the whole expansion process: picking markets on data, local search engines and comparison sites, feeds and cross-market measurement.
Frequently asked questions
What is Sklik?
It is the advertising system of Seznam.cz, the Czech search engine. It covers search, a display network of partner sites, retargeting and product campaigns through Zbozi.cz.
Do we need Sklik if we already run Google Ads in Czechia?
In most cases yes. Seznam holds a meaningful share of Czech search with its own audience, and on the accounts we manage a Sklik click costs on average 30 % less than in Google Ads. We still verify the added value by measuring incrementality, not by assuming it.
Can we manage Sklik from outside Czechia?
It is difficult in practice. The interface, documentation and support are in Czech, and ad copy needs a native speaker. That is the main reason the channel stays underused by foreign brands.
How much of the budget should go to Sklik?
The share depends on the industry and the audience. We base it on the real demand available on Seznam, not on a flat percentage of the budget.
What is Zbozi.cz?
It is the Czech shopping comparison service inside the Seznam ecosystem, comparable in role to Google Shopping. It has its own feed requirements and is often decisive for e‑commerce performance in Czechia.
Do you also run the rest of the Czech market entry?
Yes. Sklik is usually one part of a wider entry plan that includes Google Ads, comparison engines such as Heureka, and local marketplaces.
What is the minimum budget to work with you?
Typically from the lower tens of thousands of euros in monthly media budget. With smaller budgets, we will tell you honestly whether our fee is worth it for you.
How much does campaign management cost?
The fee depends on the scope of services and the managed budget. Contact us and we will give you a specific range within a few days.
What is Sklik?
It is the advertising system of Seznam.cz, the Czech search engine. It covers search, a display network of partner sites, retargeting and product campaigns through Zbozi.cz.
Do we need Sklik if we already run Google Ads in Czechia?
In most cases yes. Seznam holds a meaningful share of Czech search with its own audience, and on the accounts we manage a Sklik click costs on average 30 % less than in Google Ads. We still verify the added value by measuring incrementality, not by assuming it.
Can we manage Sklik from outside Czechia?
It is difficult in practice. The interface, documentation and support are in Czech, and ad copy needs a native speaker. That is the main reason the channel stays underused by foreign brands.
How much of the budget should go to Sklik?
The share depends on the industry and the audience. We base it on the real demand available on Seznam, not on a flat percentage of the budget.
What is Zbozi.cz?
It is the Czech shopping comparison service inside the Seznam ecosystem, comparable in role to Google Shopping. It has its own feed requirements and is often decisive for e‑commerce performance in Czechia.
Do you also run the rest of the Czech market entry?
Yes. Sklik is usually one part of a wider entry plan that includes Google Ads, comparison engines such as Heureka, and local marketplaces.
What is the minimum budget to work with you?
Typically from the lower tens of thousands of euros in monthly media budget. With smaller budgets, we will tell you honestly whether our fee is worth it for you.
How much does campaign management cost?
The fee depends on the scope of services and the managed budget. Contact us and we will give you a specific range within a few days.
We have the certifications
ENTERING THE CZECH MARKET? GET IN TOUCH.
