Meta Ads: Facebook, Instagram
On Facebook and Instagram, Meta Ads is often the only channel that can both create demand and close it. Performance today is decided by creative and by the data you send back, not by targeting options. We manage Advantage+ and catalog campaigns, test creative systematically and measure so that the numbers in Meta Ads Manager match what you see in your accounts.
Meta Ads in a nutshell
| What it is | Meta’s advertising system covering Facebook, Instagram, Messenger and the Audience Network |
| Main formats | Advantage+ Shopping, catalog and dynamic campaigns, video and reels, lead forms |
| Who it fits | E‑commerce and brands that need to create demand, not only harvest what already exists |
| Where performance is decided | Creative, catalog quality and the signals coming from the Conversions API |
| Cost | You pay per impression or result based on the auction. Management is part of our PPC engagement |
How we approach Meta Ads
- Creative is the main performance variable. We test it inside a fixed framework, not by throwing visuals at the account. Across our clients that means 1,200 creatives every month
- We produce creative in-house, including AI-generated variants, so testing is never blocked waiting for assets
- Advantage+ campaigns are set up so they do not take credit for brand and remarketing traffic
- Conversions API and server-side tracking instead of relying on a browser pixel that loses data after iOS changes
- We evaluate incrementally: what matters is added orders, not attributed numbers in the interface
Related: Creative production, PPC agency, E‑commerce marketing
Creative as the main lever
In Meta Ads, creative now matters more than targeting settings. We run our own performance creative production and test 1,200 creatives every month across our clients. That is a volume most in-house teams cannot sustain.
Catalog under control
Dynamic and catalog campaigns stand on product data quality. We handle the Meta feed as rigorously as we handle Google Shopping.
Measurement that survived iOS
Conversions API, server-side tracking and event deduplication. Without them Meta misses a large share of conversions and optimizes blind.
Full-funnel, not just retargeting
Retargeting harvests demand somebody else created. We also build the top of the funnel so there is someone to talk to, and we measure whether it pays off.
Our case studies
KNUSPR
Scaling Online Grocery Delivery: Customer Acquisition Throughout the Shopping Process, Retention Cycles, and Aggressive Expansion in the DACH Region.
BE LENKA
Comprehensive restructuring of Google and Meta advertising accounts covering the entire purchase journey (full funnel) and precise customization of content for local markets in Western Europe.
SHOWMAX
A subscription streaming platform with Czech roots. Brand building and performance campaigns doubled subscription sales in six months.
SANITINO
From the Single Market to a Leading European Player. A systematic four-phase strategy: market entry, POAS-based optimization, AI-driven campaign performance, and ongoing expansion across 16 European markets.
DAYTRIP
Scaling Experiential Travel: Implementing SA360 to Increase Campaign Reach and Effectiveness.
JETBRAINS
The software company behind IntelliJ IDEA and PyCharm needed to improve the performance and effectiveness of its Microsoft Advertising campaigns across its entire product portfolio.
MOJE AMBULANCE
A network of medical clinics needed more new patient registrations. A simpler campaign structure and more accurate measurement delivered +135 % registrations.
Scaling Meta campaigns into new countries?
Creative that works at home often fails in another market. The playbook covers how we select markets on data, localize the message and measure whether a new market actually pays off.
Frequently asked questions
What does Meta Ads management include?
Strategy and account structure, catalog and product data, creative production and testing, Conversions API measurement setup and continuous optimization toward business results.
What is the difference between Meta Ads and Facebook Ads?
They are the same thing. Meta is the company behind Facebook, Instagram, Messenger and the Audience Network, and all of those placements are managed in one interface.
Do you produce creative or do we supply it?
Either way works. We have our own performance creative production, including AI-generated variants, so testing is never blocked waiting for your assets.
Does Meta still work after the iOS measurement changes?
Yes, but only with proper server-side measurement. With the Conversions API and event deduplication most of the lost signal comes back and the algorithm has something to optimize on again.
How do you test creative?
Inside a fixed framework where one variable changes at a time: hook, format or offer. Winners get scaled and losers get cut by predefined rules, not by gut feeling. Across our clients that adds up to 1,200 creatives tested every month.
What is the minimum budget to work with you?
Typically from the lower tens of thousands of euros in monthly media budget. With smaller budgets, we will tell you honestly whether our fee is worth it for you.
How much does campaign management cost?
The fee depends on the scope of services and the managed budget. Contact us and we will give you a specific range within a few days.
How do you measure success?
On business numbers: revenue, ROAS, margin, new customers or qualified leads. Clicks and impressions are never the goal, only the means.
What does Meta Ads management include?
Strategy and account structure, catalog and product data, creative production and testing, Conversions API measurement setup and continuous optimization toward business results.
What is the difference between Meta Ads and Facebook Ads?
They are the same thing. Meta is the company behind Facebook, Instagram, Messenger and the Audience Network, and all of those placements are managed in one interface.
Do you produce creative or do we supply it?
Either way works. We have our own performance creative production, including AI-generated variants, so testing is never blocked waiting for your assets.
Does Meta still work after the iOS measurement changes?
Yes, but only with proper server-side measurement. With the Conversions API and event deduplication most of the lost signal comes back and the algorithm has something to optimize on again.
How do you test creative?
Inside a fixed framework where one variable changes at a time: hook, format or offer. Winners get scaled and losers get cut by predefined rules, not by gut feeling. Across our clients that adds up to 1,200 creatives tested every month.
What is the minimum budget to work with you?
Typically from the lower tens of thousands of euros in monthly media budget. With smaller budgets, we will tell you honestly whether our fee is worth it for you.
How much does campaign management cost?
The fee depends on the scope of services and the managed budget. Contact us and we will give you a specific range within a few days.
How do you measure success?
On business numbers: revenue, ROAS, margin, new customers or qualified leads. Clicks and impressions are never the goal, only the means.
We have the certifications
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