Google Ads Agency
Google Ads is the largest performance channel for most of our clients, and also the place where the most money leaks through poor account structure and measurement. We manage Search, Performance Max, Shopping, Demand Gen and YouTube across more than 30 markets, with over €52 million in client budgets flowing through them every year. We run campaigns by margin and ROAS, not by clicks.
Google Ads in a nutshell
| What it is | Google’s advertising system covering Search, Shopping, YouTube, Discover, Gmail and the Display network |
| Main formats | Search, Performance Max, Shopping, Demand Gen, YouTube, Display |
| Who it fits | E‑commerce, lead gen and B2B. From the first tens of thousands per month to budgets in the millions |
| Where performance is decided | Product feed quality, campaign structure, conversion tracking and the data you send back into the system |
| Cost | You pay per click or conversion based on the auction. Management is part of our PPC engagement |
Where we usually find extra performance
- Campaign structure driven by margin and business goals instead of a template copied from a service catalog
- The product feed treated as a performance lever, not a technical chore. We manage over 14 million SKUs
- Performance Max under control: margin-based segmentation, brand exclusion and readable reporting instead of a black box
- Conversion tracking you can trust, including server-side measurement and offline conversions from your CRM
- Combining Google Ads with Microsoft Advertising where clicks are cheaper and auction competition is lower
Related: PPC agency, E‑commerce marketing, Performance marketing
Structure built on margin, not on templates
We build campaigns around the products and segments that actually earn for you. Bids are set on margin, not on a single account-wide target.
The feed is half of the performance
In Shopping and Performance Max, product data quality decides the outcome. Feed management for 14 million SKUs is our daily work, including attribute enrichment and disapproval monitoring.
Performance Max without the black box
We segment campaigns so performance stays readable and manageable. We separate brand traffic, watch for cannibalization with Search and know what happens inside.
Measurement you can trust
Server-side tracking, Enhanced Conversions and offline conversion imports from your CRM. Without the right data the algorithm optimizes toward the wrong goal and no structure will save it.
Our case studies
SANITINO
From the Single Market to a Leading European Player. A systematic four-phase strategy: market entry, POAS-based optimization, AI-driven campaign performance, and ongoing expansion across 16 European markets.
KNUSPR
Scaling Online Grocery Delivery: Customer Acquisition Throughout the Shopping Process, Retention Cycles, and Aggressive Expansion in the DACH Region.
BE LENKA
Comprehensive restructuring of Google and Meta advertising accounts covering the entire purchase journey (full funnel) and precise customization of content for local markets in Western Europe.
DAYTRIP
Scaling Experiential Travel: Implementing SA360 to Increase Campaign Reach and Effectiveness.
JETBRAINS
The software company behind IntelliJ IDEA and PyCharm needed to improve the performance and effectiveness of its Microsoft Advertising campaigns across its entire product portfolio.
SHOWMAX
A subscription streaming platform with Czech roots. Brand building and performance campaigns doubled subscription sales in six months.
MOJE AMBULANCE
A network of medical clinics needed more new patient registrations. A simpler campaign structure and more accurate measurement delivered +135 % registrations.
Taking Google Ads into new markets?
Running Google Ads in a new market is not just switching language and currency. The playbook walks through how we pick markets on data, localize feeds and campaigns, and keep the expansion from eating your margin.
Frequently asked questions
What does a Google Ads agency do?
It manages campaigns across Google’s entire ecosystem: from strategy and account structure through product feeds, ad creation and conversion tracking to continuous optimization toward business results.
Which campaign types do you manage?
Search, Performance Max, Shopping, Demand Gen, YouTube and Display. We build the mix around where your customers and margins are, not around a service catalog.
Are you a certified Google Partner?
Yes. Our team holds certifications across Google Ads and Google Marketing Platform products, including Search Ads 360.
What is the minimum budget to work with you?
Typically from the lower tens of thousands of euros in monthly media budget. With smaller budgets, we will tell you honestly whether our fee is worth it for you.
How much does campaign management cost?
The fee depends on the scope of services and the managed budget. Contact us and we will give you a specific range within a few days.
How fast will we see results?
First data and quick fixes within a few weeks of launch. The full effect of new structures and optimizations typically shows within 2 to 3 months.
Will you take over an existing account or build from scratch?
Both. With an existing account we start with an audit and keep what works, including conversion history. We only rebuild from the ground up where it genuinely pays off.
Do you run campaigns in multiple markets?
Yes, we run campaigns for clients across more than 30 markets. For larger multi-market accounts we deploy Search Ads 360.
How do you measure success?
On business numbers: revenue, ROAS, margin, new customers or qualified leads. Clicks and impressions are never the goal, only the means.
What does a Google Ads agency do?
It manages campaigns across Google’s entire ecosystem: from strategy and account structure through product feeds, ad creation and conversion tracking to continuous optimization toward business results.
Which campaign types do you manage?
Search, Performance Max, Shopping, Demand Gen, YouTube and Display. We build the mix around where your customers and margins are, not around a service catalog.
Are you a certified Google Partner?
Yes. Our team holds certifications across Google Ads and Google Marketing Platform products, including Search Ads 360.
What is the minimum budget to work with you?
Typically from the lower tens of thousands of euros in monthly media budget. With smaller budgets, we will tell you honestly whether our fee is worth it for you.
How much does campaign management cost?
The fee depends on the scope of services and the managed budget. Contact us and we will give you a specific range within a few days.
How fast will we see results?
First data and quick fixes within a few weeks of launch. The full effect of new structures and optimizations typically shows within 2 to 3 months.
Will you take over an existing account or build from scratch?
Both. With an existing account we start with an audit and keep what works, including conversion history. We only rebuild from the ground up where it genuinely pays off.
Do you run campaigns in multiple markets?
Yes, we run campaigns for clients across more than 30 markets. For larger multi-market accounts we deploy Search Ads 360.
How do you measure success?
On business numbers: revenue, ROAS, margin, new customers or qualified leads. Clicks and impressions are never the goal, only the means.
We have the certifications
WANT MORE OUT OF GOOGLE ADS? GET IN TOUCH.
