Man in a black T‑shirt speaks in an office, holding a MacBook and gesturing with his right hand.

TRACTION,
NOT VANITY
METRICS

Performance marketing for startups. We test your hypotheses, find your customers, and hand you the data your next round is built on.

The team quickly developed a strong understanding of our products and worked as an extension of our paid media team. Their proactive optimization and deep knowledge of Microsoft Ads helped us improve campaign efficiency across multiple products while maintaining growth.

Smiling woman with long brown hair in a white shirt, arms crossed, wearing a smartwatch and colorful bracelets against a dark gradient background.
Mariia Shemetova, Paid Media Team Lead
JetBrains

Why MAIRA?

We have launched marketing for products from day zero: no ad accounts, no tracking, no creative. And we have scaled clients to 30+ markets.

Every euro spent buys you two things: customers and clarity.

  • 30
    +

    markets we have scaled clients to. Your ambition is global, so is our delivery

  • Open office scene with several employees at their desks; foreground man in a white T‑shirt looks to the right, others at computers, plants along partitions, and a whiteboard in the background.
    160
    +

    experts across the Proficio Hub group: performance, creative, SEO, retention and analytics

  • 90
    %

    of clients stay with us 5+ years. Startups don’t outgrow us, they grow into us

  • 6

    countries where our team is based, with invaluable local insights

We speak startup

We know what the board meeting before your next round feels like. We talk build, measure, learn, not „brand awareness journeys”. We plan around your milestones: demo day, investor update, next round. And we report the numbers your board cares about: CAC, activation, qualified pipeline, payback.

Validated Learning Engine

At seed stage, marketing isn’t a channel problem, it’s a learning problem. We turn your riskiest assumptions into testable hypotheses and run them head-to-head in live campaigns: messaging angles, segments, price points. After each sprint you get a clear read: double down, adjust, or kill it.

No assets? No problem.

Most seed startups have a logo, a website, and vibes. That’s enough. Copy, statics, video and UGC are produced in-house and creative isn’t a bottleneck, it’s a testing variable. We ship new variants weekly and let the market vote.

From first call to first learnings

Launch-ready in weeks, not quarters. You bring the product and the goal, we bring everything else.

01

Initial call

Your goals, milestones, and what traction means for your next round.

02

Strategy Brief

One structured session: ICP, competitors, positioning and success metrics. You’ll be surprised what it clarifies internally.

03

Media plan

The right channels and budgets for your stage. Transparent to the last euro: media vs. fee, plan vs. reality.

04

Full setup

Ad accounts, tracking, measurement and creative. We build the whole machine, even from zero.

05

Launch & optimization

Weekly iterations, budget flows to what’s working. Async updates plus a short weekly call.

06

Growth beyond performance

When you’re ready: retention, SEO, content, creative studio, analytics. The full stack of Proficio Hub’s 160+ experts.

Proof, not promises

Growth case studies

+43%
Number of Qualified Leads YoY

JETBRAINS

SaaS Developer tools
Global · Starting in 2025

The software company behind IntelliJ IDEA and PyCharm needed to improve the performance and effectiveness of its Microsoft Advertising campaigns across its entire product portfolio.

+43 %
qualified leads
-47 %
CPD
40+
countries
+97 %
Increase in Sales

SHOWMAX

SaaS Entertainment
Africa

A subscription streaming platform with Czech roots. Brand building and performance campaigns doubled subscription sales in six months.

+97 %
Increase in Sales
-67 %
CPA
+98%
increase in revenue

BE LENKA

Footwear D2C
Starting in 2024 · 3+ countries

Comprehensive restructuring of Google and Meta advertising accounts covering the entire purchase journey (full funnel) and precise customization of content for local markets in Western Europe.

+98 %
Revenue Growth
+17%
Conversion Value

DAYTRIP

Travel Experiences & Travel
Starting in 2025 · Global

Scaling Experiential Travel: Implementing SA360 to Increase Campaign Reach and Effectiveness.

+17 %
Conversion Value
+15 %
ROAS
Chrome kitchen faucet with blue-and-white Sanitino locking device attached, blocking the handle
+948%
Revenue Growth Over 6 Years

SANITINO

E‑commerce Kitchens & Bathrooms
Since 2017 · 16 European countries

From the Single Market to a Leading European Player. A systematic four-phase strategy: market entry, POAS-based optimization, AI-driven campaign performance, and ongoing expansion across 16 European markets.

16+
countries where we have expanded
+470%
Year-over-Year Growth in the Number of Orders

KNUSPR

E‑commerce Groceries
Starting in 2024 · DACH

Scaling Online Grocery Delivery: Customer Acquisition Throughout the Shopping Process, Retention Cycles, and Aggressive Expansion in the DACH Region.

+470 %
order growth
+150 %
Top of Mind Awareness
-58 %
CPA
Logo with a white medical cross icon and the brand name 'moje@mbulance' in white on a black background.
+135%
more registrations

MOJE AMBULANCE

Lead Gen Healthcare
Czechia

A network of medical clinics needed more new patient registrations. A simpler campaign structure and more accurate measurement delivered +135 % registrations.

+135 %
patient registrations

Who will vouch for us

The team quickly developed a strong understanding of our products and worked as an extension of our paid media team. Their proactive optimization and deep knowledge of Microsoft Ads helped us improve campaign efficiency across multiple products while maintaining growth.

Smiling woman with long brown hair in a white shirt, arms crossed, wearing a smartwatch and colorful bracelets against a dark gradient background.

Mariia Shemetova, Paid Media Team Lead

JetBrains

Since MAIRA took over our performance marketing, our revenue has grown by 50%, a result that speaks for itself.

Man with short blond hair and glasses, wearing a blue plaid blazer over a black shirt, arms crossed, neutral expression.

Adam Koudela, CEO

Lavonio

Thanks to our long-standing collaboration, we effectively manage marketing in 12 countries. We value partnerships built on mutual trust and a shared commitment to constantly moving forward. For us, the MAIRA team is not just a supplier, but a true strategic partner.

Rudolf Janis, Founder & CEO

Sanitino

Performance marketing is one of the key growth drivers for iDoklad, and I’m glad that MAIRA has been able to meet its targets every year.

Róbert Krupa, Marketing Business Partner

Seyfor & iDoklad

After the MAIRA team took over our Google Ads accounts, we saw a 149% year-over-year increase in revenue. They also did a perfect job managing our product comparison sites and CRITEO campaigns, where we saw a clear improvement as well.

Karol Guláš

MK Luzkoviny

MAIRA is the perfect partner for business growth. They have a great understanding of PPC advertising, develop well-thought-out strategies, and explain everything clearly. I appreciate their ability to see the bigger picture and think like businesspeople.

Vladislav Posekaný, Senior Brand Marketing Manager

YTONG (Xella)

Thanks to the MAIRA team, we can be sure that our campaigns are running effectively. The results speak for themselves. They managed to take our campaigns to a whole new level.

Martin Luňáček, CPO

Portu

MAIRA is the perfect partner for growing your business. They are true experts who not only have a deep understanding of PPC advertising, but also always come up with well-thought-out strategies and clear explanations.

David Kopejtko

INFINIT

Founder FAQ

01

What is the minimum budget for a startup?

A validation sprint typically makes sense from the lower thousands of euros per month in media. We’ll tell you honestly whether paid acquisition is the fastest path to your milestone, and what we’d test first.

02

Do you lock us into a long contract?

No. No 12-month lock-ins built on last year’s assumptions. Startup goals change weekly and we re-plan the media mix with them, in days, not next quarter.

03

Can you start before launch?

Yes. Demand testing validates willingness to click, sign up and pay before you over-invest in build. We have launched campaigns for products with no accounts, no tracking and no pricing.

04

Who owns the ad accounts and data?

You do. Always. Accounts, audiences and data stay yours, we are just the operators. If we part ways, everything stays with you.

05

What do you need from us to start?

One decision-maker, 60 minutes for the Strategy Brief and an appetite for honest data. We’ll help set up access even if nothing exists yet.

06

Who do you work for?

For the biggest brands and market leaders as well as fast-growing smaller brands. We can be your partner when you are the market leader, and also when you are just aiming to become one.

Get in touch with us

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