PERFORMANCE
MARKETING
FOR
E‑COMMERCE
Thanks to our long-term cooperation, we effectively manage marketing in 16 countries. We value a partnership built on mutual trust and a shared drive to keep moving forward.
Why MAIRA?
The largest specialized performance team in the Czech Republic. We manage 14M+ SKUs and campaigns across 30+ markets.
We measure results in revenue and margin, not clicks.
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14M+
SKUs managed in our clients’ product feeds
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30+markets where we run campaigns for e‑commerce and DTC brands
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52M€+
in marketing budgets we manage yearly
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90%of our clients stay with us for more than 5 years
We scale e‑commerce & DTC brands
We go deep on individual products
Every product gets individual attention: margin-based bidding, price competitiveness analysis and real-time performance data. We don’t just manage campaigns, we optimize every single SKU for maximum profitability.
- 14M+ SKUs under management
- 3X faster scaling
PPC
Consistently beaten targets. Search, Shopping and PMax campaigns that deliver business results.
SOCIAL Ads
Likes and follows are nice. We’d rather turn engagement into serious profit.
Programmatic Ads
Our programmatic campaigns turn clicks into profit and attention into ROI.
Marketplaces & Comparison Shopping
Own the digital shelf. We make your products the first, fastest and most profitable choice for relevant customers.
Creatives & UGC
Video, statics and UGC that sell. We test systematically and scale the winners.
International Expansion
Data-driven market selection, localized feeds and campaigns. We’ve taken clients to 30+ markets.
From impression to order, every stage optimized
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01
Awareness
2.4M impressionsYouTube, Connected TV and Demand Gen campaigns build demand in target segments.
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02
Consideration
186K clicksRemarketing, social ads and comparison shopping engines work with interest and bring visitors back to purchase.
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03
Conversion
12.4K ordersSearch, PMax and Shopping campaigns with margin-based optimization close the sale.
orders
conversion rate
E‑commerce case studies
SANITINO
From a single market to a dominant European player. A systematic four-phase strategy: market entry, POAS-based optimization, AI-driven performance campaigns and ongoing expansion across 16 European markets.
KNUSPR
Scaling rapid grocery delivery: full-funnel customer acquisition, retention loops and aggressive expansion across the DACH region.
BE LENKA
A complete restructuring of Google and Meta ad accounts with full-funnel coverage and precise localization for Western European markets.
DAYTRIP
Scaling experience travel: SA360 implementation to increase campaign reach and efficiency.
From the first thousand to monthly budgets in the millions. Since 2019, we have profitably invested over €241M together with our clients
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MarkO
All your marketing in one place.No more digging through dozens of spreadsheets. MarkO brings all your marketing data together in one place, including media plans, performance overviews and real-time dashboards.
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Logos
Scripts & KPI ManagementOur proprietary platform for building and managing custom scripts. Experts monitor key performance indicators automatically, at scale and with precision.
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DiagnostIQ
Incrementality measurementMeasure the true incremental impact of any campaign across your entire marketing mix. We quantify what actually drives results.
Sure, we have all the experience, certifications and a dynamic young team. But mostly, we’re working.
- 8 companies
- 160+ experts
- 13 years in the market
Who will vouch for us
Since MAIRA took over our performance marketing, our revenue has grown by 50%, a result that speaks for itself.
Adam Koudela, CEO
Thanks to our long-term cooperation, we effectively manage marketing in 12 countries. We value a partnership built on mutual trust and a shared drive to keep moving forward. For us, the MAIRA team is not just a supplier but a true strategic partner who understands our business in depth.
Rudolf Jániš, Founder & CEO
After the MAIRA team took over our Google Ads accounts, our revenue grew by 149% year over year. They also did a great job managing our price comparison and CRITEO campaigns, where we saw clear progress as well.
Karol Guláš
MAIRA is the right partner for growing your business. They are true experts who not only understand PPC advertising perfectly but always come with well-thought-out strategies and clear explanations.
David Kopejtko
FAQ
What exactly do you do for e‑commerce brands?
Strategy, campaigns across Google Ads, Meta, TikTok, Criteo, Microsoft Advertising, Sklik and other channels, comparison shopping engines and feed management, creatives, measurement and regular reporting. We build the scope around your goals.
Who do you work for?
For the biggest brands and market leaders as well as fast-growing smaller brands. We can be your partner whether you are the market number one or on your way to becoming one.
What budget makes the cooperation worthwhile?
Typically from around €10,000 in monthly media budget. If your budget is smaller, we will tell you honestly whether our fee pays off for you.
How much does campaign management cost?
The fee depends on the scope of services and the managed budget. Contact us and we will give you a specific range within days.
How do you measure success?
On business numbers: revenue, cost of sales, margin, new customers. Clicks and impressions are not the goal, they are just the means.
Do you also handle comparison shopping and marketplaces?
Yes. Heureka, Zboží.cz, Idealo, Amazon, Kaufland and Allegro. Feed management for 14M+ SKUs is our specialty.
Can you help us expand abroad?
Yes. We pick markets based on data and handle localization of feeds, campaigns and marketplaces. We have taken clients to more than 30 markets.
What exactly do you do for e‑commerce brands?
Strategy, campaigns across Google Ads, Meta, TikTok, Criteo, Microsoft Advertising, Sklik and other channels, comparison shopping engines and feed management, creatives, measurement and regular reporting. We build the scope around your goals.
Who do you work for?
For the biggest brands and market leaders as well as fast-growing smaller brands. We can be your partner whether you are the market number one or on your way to becoming one.
What budget makes the cooperation worthwhile?
Typically from around €10,000 in monthly media budget. If your budget is smaller, we will tell you honestly whether our fee pays off for you.
How much does campaign management cost?
The fee depends on the scope of services and the managed budget. Contact us and we will give you a specific range within days.
How do you measure success?
On business numbers: revenue, cost of sales, margin, new customers. Clicks and impressions are not the goal, they are just the means.
Do you also handle comparison shopping and marketplaces?
Yes. Heureka, Zboží.cz, Idealo, Amazon, Kaufland and Allegro. Feed management for 14M+ SKUs is our specialty.
Can you help us expand abroad?
Yes. We pick markets based on data and handle localization of feeds, campaigns and marketplaces. We have taken clients to more than 30 markets.
We have all the bells and whistles
