Still waiting for the editor to render a first cut while the lighting guy finishes his coffee? Modern marketing is won by whoever moves first. With our AI engine we skip slow, expensive production.
And this is what static content can look like
Why play on our team
At MAIRA we do not debate whether it can be done. We figure out how to own the field. AI is not a geek experiment for us, it is a tuned-up engine: video, UGC, statics and feed creatives under one roof, wired to performance data from your campaigns.
We test, we don’t guess
Every creative has a hypothesis and a measurable goal. Winners get scaled into dozens of variants tailored to segments and markets, losers get cut without mercy. No opinions, just data.
Creative is now the main lever for finding your audience
Since December 2024 Meta has selected ads with a system called Andromeda. According to Meta, the main lever has shifted from narrow targeting to creative diversification: the system needs enough distinct ads to choose from.
Five variants of one banner test one idea
Meta states that when creatives are too similar, its system may not recognize them as different and may show them to the same people. The result is limited reach and a Creative limited or Creative fatigue status.
A crop, a new color or a new text strip is still the same idea.
A new angle opens a new audience
A different customer situation, argument or format. That is why we plan creatives by angle and track how many distinct angles we test each month. The number of banners produced says little on its own.
MAIRA Angle System: 38 angles across five levels
An angle is what the ad is about. The levels follow Eugene Schwartz’s model: from people who do not yet know they have a problem to people waiting for a reason to buy now. We pick angles from account data, customer reviews and competitors’ ads. Every chosen angle has a score and a written rationale.
Every angle gets two executions from two format families. If an angle loses in both, the idea failed. If one wins, we know which execution carried it.
Banners for feed, Stories and Reels
MAIRA designers and copywriters produce 4:5 and 9:16 formats at 1440 px. The 9:16 version gets its own layout, so the app interface never covers the text. You approve every banner in a feed preview, together with the copy that runs with it.
Brand measured from your website
We measure colors, fonts and buttons from the rendered website and only use the real logo file. The banner then matches what the customer sees after the click.
Two executions per angle
The same claim in two executions from two format families, for example a product with a headline and a comparison table. The test then shows whether the idea or the execution failed.
Every banner checked twice
Designers check every banner with a tool that watches 69 rules for image and copy: text clear of the Reels and Stories interface, legibility at a 320 px preview, diacritics, contrast and copy length. Before delivery, a designer and a copywriter go through the whole set with a 13-point checklist.
Numbers and claims with a source
Every price, discount, rating and deadline in a banner has a source. A banner with an unverified number does not go live, and deadlines are written as dates.
Copy for every ad
Primary text, headline and description for Meta in every campaign language. The opening line is built on how customers talk about the product in reviews.
Ad names you can read
Every ad name carries the angle, concept and execution ID, so results can be summed up by angle and by execution.
Where does AI help and where do people decide?
AI helps
Our team uses AI where it speeds up the work.
- Settings and scenes in statics
- Motion in video from a product photo
- Voice-over in video, always labeled
- Sorting reviews and competitors’ ads
People decide
Decisions, copy and quality control stay with people.
- Angle choice, scoring and rationale
- Copy and every claim in the ad
- Final check against 13 points
- Approval with you before launch
Never AI
These parts of an ad never come from AI.
- Product, packaging and pack shots
- Text, prices and numbers in the image
- Logos and other brands
- Faces and people
- Before and after photos
Ads with an AI background are labeled with AI info in Ads Manager, and you approve them before launch.
Creative reporting for Meta Ads
Spot the winners at a glance
- Winner, OK or Loser. A 0 to 100 score based on how each creative performs against the others.
- No winners by chance. Below 100 clicks or 3% of spend, an ad is labeled “not enough data”.
- Creative fatigue. Meta shows a Creative fatigue status once cost per result reaches twice that of your past ads. In the report we track the 30-day trend of CTR, CPM and ROAS, and when two of the three signals worsen, a specialist decides on the replacement.
- 0 to 100 score for every creative
- 2 of 3 fatigue signals trigger a warning
- 30 days trend for every creative
How many different ads are really running?
Meta Ads Manager shows a Creative diversity metric for a single ad set. In a similarity check we go through the whole account, group the ads by visual and message, and show how many concepts and angles you really test and where the budget goes.
The image shows an illustrative example.
Who will vouch for us
Thanks to our long-standing collaboration, we effectively manage marketing in 16 countries. We value partnerships built on mutual trust and a shared commitment to constantly moving forward. For us, the MAIRA team is not just a supplier, but a true strategic partner that has a deep understanding of our business and provides solutions we wouldn’t have come up with on our own.
Rudolf Jániš, Founder & CEO
Performance marketing is one of the key growth drivers for iDoklad, and I’m glad that MAIRA has been able to meet its targets every year.
Róbert Krupa, Marketing Business Partner
After the MAIRA team took over our Google Ads accounts, we saw a 149% year-over-year increase in revenue. They also did a perfect job managing our product comparison sites and CRITEO campaigns, where we saw a clear improvement as well. They carried out the work simultaneously for the Czech and Slovak markets, always taking into account the specific characteristics of both countries.
Karol Guláš
MAIRA is the perfect partner for business growth. They have a great understanding of PPC advertising, develop well-thought-out strategies, and explain everything clearly. I appreciate their ability to see the bigger picture and think like businesspeople.
Vladislav Posekaný, Senior Brand Marketing Manager
Thanks to the MAIRA team, we can be sure that our campaigns are running effectively. The results speak for themselves. They managed to take our campaigns to a whole new level.
Martin Luňáček, CPO
MAIRA is the perfect partner for growing your business. They are true experts who not only have a deep understanding of PPC advertising, but also always come up with well-thought-out strategies and clear explanations. What I appreciate most is their ability to always see the bigger picture and think like businesspeople.
David Kopejtko
The team quickly developed a strong understanding of our products and worked as an extension of our paid media team. Their proactive optimization and deep knowledge of Microsoft Ads helped us improve campaign efficiency across multiple products while maintaining growth. We value the partnership and their collaborative approach.
Mariia Shemetova, Paid Media Team Lead
Since MAIRA took over our performance marketing, our revenue has grown by 50%, a result that speaks for itself.
Adam Koudela, CEO Lavonio
We have the credentials to prove it
FAQ
How many creatives per month?
It depends on budget, markets and formats. We agree on the scope based on your goals.
Is an angle just a variant?
An angle changes what the ad is about: the customer situation, the argument or the objection. A variant only changes the execution, such as color, crop or headline. According to Meta, its system may not recognize very similar creatives as different, so new audiences open up mainly with new angles.
How do you spot a winning ad?
Each concept gets its own ad set with the same daily budget, next to a control ad. We call a verdict after 7 days at the earliest, by CPA or ROAS, and for video also by hook rate and hold rate. Below 100 clicks we call no winner.
Can you localize for other markets?
Yes. Our clients run campaigns in more than 30 markets. Language versions come from one source: copy for each market, prices in the local currency and a check of text length and diacritics in every language.
Where do you use AI, and where not?
AI helps our team with settings and scenes in statics and with motion and voice in video. The product, text and prices in the image, logos and faces never come from AI. Ads with an AI background are labeled in Meta’s system and approved by you in advance.
Can AI animate a product photo?
Yes. From a product photo we create a short video with camera movement, text and sound. The shape, color and details of the product are checked against the original.
Do you need our photos and videos?
They help, but they are not required. Without photos we work with product shots from your website and with graphics. For video with people we write a script and brief for filming by your team or a creator.
How much does it cost?
Pricing depends on the number of angles, formats, videos and languages. Tell us what you sell and where, and we will send a proposal.
