WE
MAKE
IT
RAIN!
Thanks to our long-standing partnership, we effectively manage marketing in 16 countries. We value our partnership built on mutual trust and a shared commitment to constantly moving forward.
Who are we, actually?
We’re not afraid to ride the edge. What other people think of as an extra mile is just another day at the office for us.
We will do pretty much everything to achieve your goals and maximize revenue.
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52M€+
in marketing budget that we manage yearly
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34expert performance marketers under one roof
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6
countries where our team members are based, thanks to whom we have invaluable local insights
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90%of our clients have been with us for more than 5 years
From the first thousand to monthly budgets in the millions. Since 2019, we have profitably invested over €241M together with our clients
What does your free audit cover?
Profit, not just ROAS
ROAS counts revenue. It ignores margin, returns and the sales you would have made anyway. We check whether your bidding knows the difference.
You find out:
- Which products sell below margin
- Where margin-based bidding pays off
Account structure
Campaigns, ad groups and Performance Max on Google Ads, campaigns and ad sets on Meta. We look at how the budget is split and where it is missing.
You find out:
- Campaigns that compete with each other
- Budget spent where it does not pay off
Measurement
GA4, conversion tracking and cookie consent. We check what your website really sends to the ad platforms and whether the numbers can be trusted.
You find out:
- Missing or duplicated conversions
- Tags that fire before consent
Product feed
Titles, attributes and product data decide where your products show up in Shopping and Performance Max.
You find out:
- Products with weak or missing data
- Feed errors that limit reach
Creative diversity
How many truly different ads run on Meta, which angles they use and where the budget goes.
You find out:
- Variants that test the same idea
- Angles missing from the account
Markets and scaling
Selling in more than one market? We compare markets, channels and budgets and show where to scale first.
You find out:
- Which markets get too much or too little budget
- Where to scale first
We help e‑commerce and DTC brands scale
We get straight into the minute detail
We give each product individual attention: setting bids based on margins, analyzing competitor pricing, and tracking real-time performance data. Not only do we manage campaigns, but we also optimize each individual item (SKU) to maximize profitability.
- 14M+ SKUs We Manage
- 3X scaling speed
PPC
Consistently Exceeding Goals: that’s exactly how we run performance campaigns that deliver business results.
Social Ads
Likes and followers are great, but we’d rather turn that engagement into real profit.
Programmatic Ads
Our programmatic campaigns turn clicks into profit and attention into ROI.
Marketplaces & Price Comparators
Take control of the digital shelf! Thanks to us, your products will be the first, fastest, and most profitable choice for relevant customers.
Audits & Consultations
Do you think your strategy is perfect? Let’s put it to the test. Our audits examine every detail to identify weaknesses, and our consulting services will provide you with a plan to exceed your KPIs.
Training & workshops
Sharing is definitely caring, and we’d be happy to advise you or even train your entire team. For a reasonable price.
From Impressions to SQL, One step at a time
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01
Awareness
2.4M impressionsYouTube, Connected TV, and display campaigns build brand awareness among target segments.
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02
Consideration
186K clicksDemand Gen and remarketing sequences build relationships with potential customers through personalized messages tailored to specific segments.
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03
Qualification
940 SQLsSearch, Customer Match, and enhanced attribution campaigns capture and convert visitors with a high level of interest into qualified leads.
SQL
rate
Creative diversity on Meta
Since December 2024 Meta has selected ads with a system called Andromeda. According to Meta, the main lever has shifted from narrow targeting to creative diversification: the system needs enough distinct ads to choose from.
How many different ads are really running?
Meta states that when creatives are too similar, its system may not recognize them as different and may show them to the same people. In the audit we group your ads by visual and message and show how many concepts and angles you really test.
Which awareness levels do your ads reach?
We map your ads against five levels of customer awareness, from people who do not know they have a problem yet to people ready to buy. Levels without ads show where new creatives can reach new customers.
Which creatives make money. And which are worn out.
Spot the winners at a glance
- Winner, OK or Loser. A 0 to 100 score based on how each creative performs against the others.
- No winners by chance. Below 100 clicks or 3% of spend, an ad is labeled “not enough data”.
- Creative fatigue. Meta shows a Creative fatigue status once cost per result reaches twice that of your past ads. In the report we track the 30-day trend of CTR, CPM and ROAS, and when two of the three signals worsen, a specialist decides on the replacement.
- 0 to 100 score for every creative
- 2 of 3 fatigue signals trigger a warning
- 30 days trend for every creative
Client Case Studies
SANITINO
From a single market to a leading European player. A systematic four-phase strategy: market entry, POAS-based optimization, AI-driven campaign performance, and ongoing expansion across 16 European markets.
KNUSPR
Scaling online grocery delivery: customer acquisition throughout the shopping process, retention cycles and aggressive expansion in the DACH region.
Be Lenka
Comprehensive restructuring of Google and Meta advertising accounts covering the entire purchase journey (full funnel) and precise customization of content for local markets in Western Europe.
DAYTRIP
Scaling Experiential Travel: Implementing SA360 to Increase Campaign Reach and Effectiveness.
JETBRAINS
The software company behind IntelliJ IDEA and PyCharm needed to improve the performance and effectiveness of its Microsoft Ads campaigns across its entire product portfolio.
SHOWMAX
The Showmax streaming platform is primarily used in Africa, but it has Czech roots: it was created in 2015 by a team of developers in Prague. It operates on a subscription basis, and its database includes content ranging from local productions to international series, children’s shows, and live sports broadcasts.
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MarkO
All of your marketing in one place.You no longer have to go through dozens of tables. MarkO brings all your marketing data together in one place, including media plans, performance reports, and real-time dashboards.
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Logos
Scripts & KPI ManagementOur proprietary platform for creating and managing custom scripts. Experts can track key performance indicators (KPIs) with exceptional efficiency: automatically, scalably, and accurately.
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DiagnostiQ
Incrementality measurementMeasure the actual incremental impact of any campaign within your overall marketing mix. We quantify what actually delivers results, not just what claims credit for them.
Sure, we have all the experience, certifications and a dynamic young team. But mostly, we’re working.
- 8 companies
- 160+ experts
- 13 years on the market
We have the credentials
Who will vouch for us
Thanks to our long-standing collaboration, we effectively manage marketing in 16 countries. We value partnerships built on mutual trust and a shared commitment to constantly moving forward. For us, the MAIRA team is not just a supplier, but a true strategic partner that has a deep understanding of our business and provides solutions we wouldn’t have come up with on our own.
Rudolf Jániš, Founder & CEO
Performance marketing is one of the key growth drivers for iDoklad, and I’m glad that MAIRA has been able to meet its targets every year.
Róbert Krupa, Marketing Business Partner
After the MAIRA team took over our Google Ads accounts, we saw a 149% year-over-year increase in revenue. They also did a perfect job managing our product comparison sites and CRITEO campaigns, where we saw a clear improvement as well. They carried out the work simultaneously for the Czech and Slovak markets, always taking into account the specific characteristics of both countries.
Karol Guláš
MAIRA is the perfect partner for business growth. They have a great understanding of PPC advertising, develop well-thought-out strategies and explain everything clearly. I appreciate their ability to see the bigger picture and think like businesspeople.
Vladislav Posekaný, Senior Brand Marketing Manager
Thanks to the MAIRA team, we can be sure that our campaigns are running effectively. The results speak for themselves. They managed to take our campaigns to a whole new level.
Martin Luňáček, CPO
MAIRA is the perfect partner for growing your business. They are true experts who not only have a deep understanding of PPC advertising, but also always come up with well-thought-out strategies and clear explanations. What I appreciate most is their ability to always see the bigger picture and think like businesspeople.
David Kopejtko
FAQ
Is the audit really free?
Yes. The audit costs nothing and you commit to nothing. Once we have walked you through the findings, you decide whether working together makes sense.
Who is the audit for?
E‑commerce brands that already advertise on Google Ads or Meta. Without running campaigns there is nothing to audit yet.
What happens after the form?
We get in touch and set up a 30-minute call. We get to know your business and agree what the audit needs. The audit itself starts after the call.
What access do you need?
For the full audit, access to your ad accounts, GA4 and your e‑shop platform. We never deliver a full audit without it, because anything else is guesswork from the outside.
Do you sign an NDA?
Yes. Everything runs under NDA. We can sign yours or send ours before anything is shared.
What does the audit cover?
Google Ads and Meta accounts, measurement in GA4, your product feed, bidding against margin and the diversity of your creatives.
What do I get at the end?
The findings from your accounts and a plan of what to fix first, walked through with a specialist.
Do you work in my market?
Most likely. Client campaigns at MAIRA run in 30+ markets, and our team members are based in 6 countries.