Be Lenka: +98% Revenue Growth in the DACH Region Through a Localized Google Ads and Meta Strategy

Client: Be Lenka

Be Lenka offers modern, stylish barefoot shoes for women, men and children that combine naturalness, comfort and design. Headquartered in Slovakia, the brand designs shoes that are deliberately light, flexible and zero drop, supporting natural walking and strengthening foot muscles.

As an internationally oriented brand, Be Lenka has a strong presence above all in Europe, including the DACH region (Germany, Austria, Switzerland), Scandinavia, Spain, Poland, Czechia and Italy. The company is also active in the USA, Asia and, through selected distribution partnerships, in the Middle East.

Since its founding in 2017, Be Lenka has grown dynamically and today generates annual revenues in the double-digit millions of euros. This makes it one of the internationally recognized leaders in the growing barefoot footwear segment.

Results

Within one year of cooperation, we significantly improved campaign results:

Starting point: the strongest market stopped growing

When Be Lenka approached us at the beginning of 2024, the brand faced a clear challenge: the DACH region (Germany, Austria, Switzerland) was its highest-revenue market, yet growth had started to stagnate and the existing strategy was reaching its limits. Until then, the market had been managed by a team oriented towards Central and Eastern Europe, whose focus naturally did not center on the specific requirements of the DACH region. What was missing was local market understanding, cultural fine-tuning of the communication and deep performance expertise for this highly competitive market.

Our mission was clear: we wanted not only to reignite growth but also to anchor Be Lenka in the DACH region in a sustainable, future-proof way. To achieve this, we developed a localized campaign strategy for Google Ads and Meta, supported by creatives tailored to the target audience and a full-funnel approach. Instead of relying on traditional, isolated advertising measures, we focused on holistic customer journey management connecting the awareness, consideration and conversion stages.

From stagnation to growth: results that speak for themselves

Just a few months after the start of the cooperation, clear successes began to show: scalable growth, higher budget efficiency and measurable increases in revenue and profitability.

The key was a holistic, data-driven strategy. Our approach to strengthening Be Lenka's performance and brand presence: a data-driven Google and Meta strategy, full-funnel measures, localized content and automated creative optimization.

1. Strategy & localization

• Holistic, data-driven strategy: A combination of creative marketing and data-driven precision.
• Audits & analysis: A comprehensive review of existing campaigns, traffic sources and tracking mechanisms.
• Strategy & channel optimization: Restructuring of Google and Meta campaigns with clearly defined campaign types, precise audience targeting and a full-funnel setup for optimal customer journey coverage, performance and brand building.
• Localized content: Precise translations and adaptations of marketing copy, website content and creatives to address the target audience locally and ensure cultural relevance.

2. Campaign management

• Realignment of Google Shopping & PMax: Dynamic management of budgets and campaign structure based on real-time product performance data. Top performers receive maximum visibility; weaker products are efficiently phased out. Margin-based optimization is introduced step by step for sustainable profitability.
• Scaling & optimization: Introduction of innovative Google formats such as PMax and Demand Gen, combined with upper-funnel branding measures. Performance, engagement and brand awareness are strengthened at the same time.
• Creative optimization tool: Dynamic and static creatives for Meta ads are automatically enriched with price information, promotional offers and visual elements to maximize ad impact.

3. Automation & AI

• Implementation of Google Ads Scripts and feed management systems: Automation of repetitive tasks and fast data-based adjustments for efficient campaign management.
• Real-time data-driven optimization: Tools and scripts enable continuous optimization and performance improvements across the entire campaign strategy.

Thanks to this comprehensive strategy, Be Lenka not only significantly increased its visibility in the DACH region but also substantially grew its revenue and established itself as a strong barefoot footwear brand.

Services used

• SEA audit & optimization
• Google Ads campaign (re)structuring
• Meta Ads campaign (re)structuring
• Bid strategy optimization & retargeting
• Comprehensive strategic online marketing consulting
• Tracking audit & optimization
• Continuous scaling of customer acquisition
• Creative / UGC production
• Website recommendations
• Upper-funnel & branding measures
• Competitor insights
• Reporting

Future cooperation

Building on the successes so far, we plan to further expand our cooperation with Be Lenka. The goal is not only to keep scaling growth in the DACH region but also to strategically open up international markets and strengthen the brand globally over the long term. We will continue to rely on data-driven strategies, full-funnel measures and innovative automation approaches to continuously increase revenue, profitability and brand presence.

Conclusion

This project reminds us once again: sustainable growth is not a coincidence. It is the result of combining local market understanding, data-driven management and a clear strategy.

For Be Lenka, we turned the DACH region from a challenge into a true growth driver. Within a short time, we achieved revenue growth of +98%.

By combining market expertise, technical excellence and continuous development, we not only generated short-term revenue but also created a scalable and profitable foundation for sustainable international growth.