{"id":507,"date":"2025-06-24T09:49:26","date_gmt":"2025-06-24T07:49:26","guid":{"rendered":"https:\/\/mairateam.com\/meta-campaigns-in-criteo-a-complete-guide\/"},"modified":"2026-10-26T13:26:21","modified_gmt":"2026-10-26T12:26:21","slug":"meta-campaigns-in-criteo-a-complete-guide","status":"publish","type":"post","link":"https:\/\/mairateam.com\/en\/meta-campaigns-in-criteo-a-complete-guide\/","title":{"rendered":"Meta Campaigns in Criteo: A Complete Guide to Setup, Launch, and Evaluation"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Why Use Meta Campaigns in Criteo?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Criteo connects <strong>Commerce Audiences<\/strong> with Meta\u2019s advertising inventory, expanding opportunities for advertisers and ensuring:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Maximum Reach<\/strong>: Campaigns target customers at the most relevant moments, whether they\u2019re on social media or browsing the web.<\/li>\n\n\n\n<li><strong>Cross-Channel Synergy<\/strong>: The mutual learning between open web and social ads can boost Criteo campaign performance by up to 20%.<\/li>\n\n\n\n<li><strong>A Wide Range of Addressable Users<\/strong>: Meta provides authenticated ad space for effective engagement.<\/li>\n\n\n\n<li><strong>Easy Activation<\/strong>: Meta inventory can be activated in Criteo with just a few clicks, enabling unified campaign management.<\/li>\n\n\n\n<li><strong>AI-powered Bidding Optimization<\/strong>: Automatic budget allocation between active channels for maximum efficiency.<\/li>\n\n\n\n<li><strong>Access to Premium Ad Space<\/strong>: Ads can be displayed where users are spending more and more time, both on <strong>premium open websites<\/strong> and within <strong>Meta\u2019s inventory <\/strong>(Facebook, Instagram, Reels, Stories, Explore).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Do Meta Campaigns Work in Criteo?<\/strong><\/h2>\n\t\t\t\t<div class=\"component-article-highlight bg-secondary-500 text-center p-6 lg:p-10 my-10 lg:my-16 not-prose\">\n\t\t\t\t\t\t\t<div class=\"max-w-4xl mx-auto flex flex-col gap-y-5\">\n\t\t\t\t<h2 class=\"text-white font-bold text-2xl lg:text-3xl uppercase\">\n\t\t\tMeta campaigns launched through Criteo use a combination of Criteo\u2019s algorithms and Meta\u2019s platforms (Facebook and Instagram).\n\t\t<\/h2>\n\t\t<div class=\"prose prose-invert text-lg\/[1.25] lg:text-xl\/[1.25] text-balance\">\n\t\t\t<p>Criteo works with an extensive data network, enabling it to target users based on their behavior across the web. When these data capabilities are combined with Meta Ads, <strong>it creates a powerful tool for dynamic retargeting and acquisition.<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\n<p class=\"wp-block-paragraph\">Criteo allows you <strong>to retarget users<\/strong> not only on the open web but also <strong>within Meta\u2019s inventory<\/strong>, which helps enhance campaign performance and maximize reach.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>How to Link Criteo with Meta?<\/strong><\/h2>\n\n<h3 class=\"wp-block-heading\"><strong>Log In and Select Your Account<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">After logging into Criteo, select the account where you want to activate Meta campaigns. Then follow these steps:<\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"304\" height=\"1024\" src=\"https:\/\/mairateam.com\/wp-content\/uploads\/criteo1-304x1024.png\" alt=\"\" class=\"wp-image-481\" srcset=\"https:\/\/mairateam.com\/wp-content\/uploads\/criteo1-304x1024.png 304w, https:\/\/mairateam.com\/wp-content\/uploads\/criteo1-89x300.png 89w, https:\/\/mairateam.com\/wp-content\/uploads\/criteo1-456x1536.png 456w, https:\/\/mairateam.com\/wp-content\/uploads\/criteo1.png 474w\" sizes=\"auto, (max-width: 304px) 100vw, 304px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"345\" height=\"449\" src=\"https:\/\/mairateam.com\/wp-content\/uploads\/criteo2.png\" alt=\"\" class=\"wp-image-483\" srcset=\"https:\/\/mairateam.com\/wp-content\/uploads\/criteo2.png 345w, https:\/\/mairateam.com\/wp-content\/uploads\/criteo2-231x300.png 231w\" sizes=\"auto, (max-width: 345px) 100vw, 345px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXfIS-G4noSDRNMXv8V1SXGTLASP_g6w_iLeZttW1mzK4TnlAwViYSVNfyT_Qf058Jg-vlOZv6sk1jHNYdeBYN6x94x_hdGm3drFuotO6YXTaKVkjjBt7PGdOZLq2i5qykDHP0S__A?key=dke4sfgB0V0U2V-A84ihdmDI\" alt=\"\"\/><\/figure>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"518\" height=\"301\" src=\"https:\/\/mairateam.com\/wp-content\/uploads\/criteo4.png\" alt=\"\" class=\"wp-image-485\" srcset=\"https:\/\/mairateam.com\/wp-content\/uploads\/criteo4.png 518w, https:\/\/mairateam.com\/wp-content\/uploads\/criteo4-300x174.png 300w\" sizes=\"auto, (max-width: 518px) 100vw, 518px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\"><strong>Setting Up and Launching the Campaign<\/strong><\/h2>\n\n<h3 class=\"wp-block-heading\"><strong>1. Choose the Ad Set<\/strong><\/h3>\n\n<p class=\"has-text-align-left wp-block-paragraph\">Once your account is linked, you can move on to <strong>launching the campaign. <\/strong> In the <strong>Ad Sets section<\/strong> choose which campaign you want to activate the Meta extension for.<\/p>\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXecHuzASRetRnZ7G6nRnIF9gOS2QkqyQyKz4uo8zPfmbzrMgNBFu1ghAP8Fdat5pny02-j1K7s5I6aaJLbVP6FBZPR6VOOt7fqiJs_o2AJWUIWBwbBmAipNl_r5IVtnH1sDpsJtZg?key=dke4sfgB0V0U2V-A84ihdmDI\" alt=\"\"\/><\/figure>\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>2. Create the Ad<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Meta campaigns in Criteo only support <strong>dynamic ads,<\/strong> which will appear on Meta as a <strong>carousel<\/strong>.<\/li>\n\n\n\n<li>Upload the <strong>logo<\/strong><\/li>\n\n\n\n<li>Add <strong>dynamic elements<\/strong> (e.g., discount, product rating).<\/li>\n\n\n\n<li>Set the <strong>CTA button<\/strong> and add <strong>text<\/strong> (we recommend using <a href=\"https:\/\/getemoji.com\/\"><strong>emojis<\/strong><\/a>, as they increase engagement).<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXcvkWrEkdz-Klar9rS_It3kRX3wJmmV-PFeYd032oS-xem8RobeH9sJWh9vsp9tiw9_uvz5JKRhxtnbhaeoh5nkWP688xDqI9ZiJ-7WcbXHMrIo_WFvzp9_hYtCKjaPdxT96c6L?key=dke4sfgB0V0U2V-A84ihdmDI\" alt=\"\"\/><\/figure>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"461\" src=\"https:\/\/mairateam.com\/wp-content\/uploads\/criteo3.png\" alt=\"\" class=\"wp-image-487\" srcset=\"https:\/\/mairateam.com\/wp-content\/uploads\/criteo3.png 550w, https:\/\/mairateam.com\/wp-content\/uploads\/criteo3-300x251.png 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\"><strong>3. Optimization and Performance Expectations<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Campaigns draw the budget dynamically, so it\u2019s not possible to specify the exact percentage invested in Meta.<\/li>\n\n\n\n<li>Expect the <strong>first conversions within a month<\/strong>, with faster results for larger budgets.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Reporting and Performance Evaluation<\/strong><\/h2>\n\n<h3 class=\"wp-block-heading\"><strong>How to create a report?<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Create a report <strong>template<\/strong> that you can always access.<\/li>\n\n\n\n<li>Break down performance by <strong>Ad Channel<\/strong> (open web vs. social).<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Further segmentation by <strong>Social Platform<\/strong> (Facebook vs. Instagram).<\/p>\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXdRzuKeZ8HdsmaFtpaTZKGdD8AJ0zEMQlu4L83NGN0lqNQPEh-2jLUfi9UEnujo21jt7WA64byff-43mkiBu4w7G6AosfmwhPN2hHtXe-Cwa3cxUH4XRsTH-gKzD8fG4X8HhAZFog?key=dke4sfgB0V0U2V-A84ihdmDI\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tip:<\/strong> Meta campaigns in Criteo are just one piece of the performance mix. See how we put it together on our <a href=\"https:\/\/mairateam.com\/en\/ppc-agency\/\">PPC agency<\/a> page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Frequently Asked Questions<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Will activating Criteo affect the performance of my regular campaigns?<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>It might, but we haven\u2019t seen performance drops with the clients we\u2019ve tested. If a decline occurs, performance typically returns to its original levels within a month.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Which types of campaigns can I apply the extension to?<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Previously, it was only available for remarketing, but now it can also be used for <strong>acquisition campaigns.<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Can I target only one platform?<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Yes, you can work with a Criteo account manager to focus only on Instagram or Facebook if preferred.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>What about coupons in these campaigns?<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Unfortunately, coupons are not applicable to this type of ad, but this could change in the future.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Can I run a campaign focused solely on social?<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Technically yes, <strong>but we don\u2019t recommend it,<\/strong> as the campaigns would miss out on data from the open web.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Would you recommend this strategy?<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Yes, it\u2019s <strong>a free way to extend your reach on social networks,<\/strong> and the results are very positive.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>How many Meta extensions can I have?<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>As many as you want, but currently, you can<strong> only have one creative version<\/strong>, meaning the same copy for both remarketing and acquisition.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Meta campaigns in Criteo offer an interesting alternative to traditional Meta Ads. With advanced optimization, dynamic retargeting, and extensive targeting options, they can be an effective tool for increasing sales and acquiring new customers. If you haven\u2019t tested them yet, it might be time to give them a try!<\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mairateam.com\/en\/#contact\">We'll be glad to help!<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Why Use Meta Campaigns in Criteo? Criteo connects Commerce Audiences with Meta\u2019s advertising inventory, expanding opportunities for advertisers and ensuring: How Do Meta Campaigns Work in Criteo? Criteo allows you to retarget users not only on the open web but also within Meta\u2019s inventory, which helps enhance campaign performance and maximize reach. How to Link [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_acf":"","inline_featured_image":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-507","post","type-post","status-publish","format-standard","hentry","category-rtb-en"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"How to set up, launch and evaluate Meta campaigns via Criteo: Commerce Audiences, formats, measurement and practical tips from MAIRA.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Anna Ry\u0161\u00e1nkov\u00e1\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/mairateam.com\/en\/meta-campaigns-in-criteo-a-complete-guide\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.4\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Maira Team\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Meta Campaigns in Criteo: A Complete Guide | MAIRA\" \/>\n\t\t<meta property=\"og:description\" content=\"How to set up, launch and evaluate Meta campaigns via Criteo: Commerce Audiences, formats, measurement and practical tips from MAIRA.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/mairateam.com\/en\/meta-campaigns-in-criteo-a-complete-guide\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1200x630-center\/maira-blog.jpeg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1200x630-center\/maira-blog.jpeg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-06-24T07:49:26+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-10-26T12:26:21+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mairateam\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Meta Campaigns in Criteo: A Complete Guide | MAIRA\" \/>\n\t\t<meta name=\"twitter:description\" content=\"How to set up, launch and evaluate Meta campaigns via Criteo: Commerce Audiences, formats, measurement and practical tips from MAIRA.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1200x630-center\/maira-blog.jpeg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/en\\\/meta-campaigns-in-criteo-a-complete-guide\\\/#article\",\"name\":\"Meta Campaigns in Criteo: A Complete Guide | MAIRA\",\"headline\":\"Meta Campaigns in Criteo: A Complete Guide to Setup, Launch, and Evaluation\",\"author\":{\"@id\":\"https:\\\/\\\/mairateam.com\\\/en\\\/author\\\/anna-rysankova\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/mairateam.com\\\/en\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/mairateam.com\\\/wp-content\\\/uploads\\\/criteo1.png\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/en\\\/meta-campaigns-in-criteo-a-complete-guide\\\/#articleImage\",\"width\":474,\"height\":1598},\"datePublished\":\"2025-06-24T09:49:26+02:00\",\"dateModified\":\"2026-10-26T13:26:21+01:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mairateam.com\\\/en\\\/meta-campaigns-in-criteo-a-complete-guide\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/mairateam.com\\\/en\\\/meta-campaigns-in-criteo-a-complete-guide\\\/#webpage\"},\"articleSection\":\"RTB, Optional\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/en\\\/meta-campaigns-in-criteo-a-complete-guide\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/en\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mairateam.com\\\/en\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/en\\\/category\\\/rtb-en\\\/#listItem\",\"name\":\"RTB\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/en\\\/category\\\/rtb-en\\\/#listItem\",\"position\":2,\"name\":\"RTB\",\"item\":\"https:\\\/\\\/mairateam.com\\\/en\\\/category\\\/rtb-en\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/en\\\/meta-campaigns-in-criteo-a-complete-guide\\\/#listItem\",\"name\":\"Meta Campaigns in Criteo: A Complete Guide to Setup, Launch, and Evaluation\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/en\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/en\\\/meta-campaigns-in-criteo-a-complete-guide\\\/#listItem\",\"position\":3,\"name\":\"Meta Campaigns in Criteo: A Complete Guide to Setup, Launch, and Evaluation\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/en\\\/category\\\/rtb-en\\\/#listItem\",\"name\":\"RTB\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/en\\\/#organization\",\"name\":\"MAIRA\",\"description\":\"MAIRA is a performance marketing agency, part of the Proficio Hub. It manages over EUR 52 million in annual ad budgets for e-commerce, DTC and SaaS brands across Europe.\",\"url\":\"https:\\\/\\\/mairateam.com\\\/en\\\/\",\"email\":\"info@mairateam.com\",\"telephone\":\"+420736241014\",\"foundingDate\":\"2025-01-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"value\":34},\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/mairateam.com\\\/wp-content\\\/uploads\\\/maira-logo-orange-background.jpg\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/en\\\/meta-campaigns-in-criteo-a-complete-guide\\\/#organizationLogo\",\"width\":2048,\"height\":2048,\"caption\":\"Bright orange poster with very large dark green letters at the bottom spelling a word starting with 'MA...' and a smaller line below that reads 'Make It Rain' (partial view).\"},\"image\":{\"@id\":\"https:\\\/\\\/mairateam.com\\\/en\\\/meta-campaigns-in-criteo-a-complete-guide\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/maira.team\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/mairateam\\\/\",\"https:\\\/\\\/clutch.co\\\/profile\\\/maira\",\"https:\\\/\\\/www.facebook.com\\\/mairateam\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/en\\\/author\\\/anna-rysankova\\\/#author\",\"url\":\"https:\\\/\\\/mairateam.com\\\/en\\\/author\\\/anna-rysankova\\\/\",\"name\":\"Anna Ry\\u0161\\u00e1nkov\\u00e1\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/en\\\/meta-campaigns-in-criteo-a-complete-guide\\\/#webpage\",\"url\":\"https:\\\/\\\/mairateam.com\\\/en\\\/meta-campaigns-in-criteo-a-complete-guide\\\/\",\"name\":\"Meta Campaigns in Criteo: A Complete Guide | MAIRA\",\"description\":\"How to set up, launch and evaluate Meta campaigns via Criteo: Commerce Audiences, formats, measurement and practical tips from MAIRA.\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mairateam.com\\\/en\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mairateam.com\\\/en\\\/meta-campaigns-in-criteo-a-complete-guide\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/mairateam.com\\\/en\\\/author\\\/anna-rysankova\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/mairateam.com\\\/en\\\/author\\\/anna-rysankova\\\/#author\"},\"datePublished\":\"2025-06-24T09:49:26+02:00\",\"dateModified\":\"2026-10-26T13:26:21+01:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mairateam.com\\\/en\\\/\",\"name\":\"MAIRA\",\"alternateName\":\"MAIRA Team\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/mairateam.com\\\/en\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Meta Campaigns in Criteo: A Complete Guide | MAIRA<\/title>\n\n","aioseo_head_json":{"title":"Meta Campaigns in Criteo: A Complete Guide | MAIRA","description":"How to set up, launch and evaluate Meta campaigns via Criteo: Commerce Audiences, formats, measurement and practical tips from MAIRA.","canonical_url":"https:\/\/mairateam.com\/en\/meta-campaigns-in-criteo-a-complete-guide\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mairateam.com\/en\/meta-campaigns-in-criteo-a-complete-guide\/#article","name":"Meta Campaigns in Criteo: A Complete Guide | MAIRA","headline":"Meta Campaigns in Criteo: A Complete Guide to Setup, Launch, and Evaluation","author":{"@id":"https:\/\/mairateam.com\/en\/author\/anna-rysankova\/#author"},"publisher":{"@id":"https:\/\/mairateam.com\/en\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/mairateam.com\/wp-content\/uploads\/criteo1.png","@id":"https:\/\/mairateam.com\/en\/meta-campaigns-in-criteo-a-complete-guide\/#articleImage","width":474,"height":1598},"datePublished":"2025-06-24T09:49:26+02:00","dateModified":"2026-10-26T13:26:21+01:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/mairateam.com\/en\/meta-campaigns-in-criteo-a-complete-guide\/#webpage"},"isPartOf":{"@id":"https:\/\/mairateam.com\/en\/meta-campaigns-in-criteo-a-complete-guide\/#webpage"},"articleSection":"RTB, Optional"},{"@type":"BreadcrumbList","@id":"https:\/\/mairateam.com\/en\/meta-campaigns-in-criteo-a-complete-guide\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/mairateam.com\/en\/#listItem","position":1,"name":"Home","item":"https:\/\/mairateam.com\/en\/","nextItem":{"@type":"ListItem","@id":"https:\/\/mairateam.com\/en\/category\/rtb-en\/#listItem","name":"RTB"}},{"@type":"ListItem","@id":"https:\/\/mairateam.com\/en\/category\/rtb-en\/#listItem","position":2,"name":"RTB","item":"https:\/\/mairateam.com\/en\/category\/rtb-en\/","nextItem":{"@type":"ListItem","@id":"https:\/\/mairateam.com\/en\/meta-campaigns-in-criteo-a-complete-guide\/#listItem","name":"Meta Campaigns in Criteo: A Complete Guide to Setup, Launch, and Evaluation"},"previousItem":{"@type":"ListItem","@id":"https:\/\/mairateam.com\/en\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/mairateam.com\/en\/meta-campaigns-in-criteo-a-complete-guide\/#listItem","position":3,"name":"Meta Campaigns in Criteo: A Complete Guide to Setup, Launch, and Evaluation","previousItem":{"@type":"ListItem","@id":"https:\/\/mairateam.com\/en\/category\/rtb-en\/#listItem","name":"RTB"}}]},{"@type":"Organization","@id":"https:\/\/mairateam.com\/en\/#organization","name":"MAIRA","description":"MAIRA is a performance marketing agency, part of the Proficio Hub. It manages over EUR 52 million in annual ad budgets for e-commerce, DTC and SaaS brands across Europe.","url":"https:\/\/mairateam.com\/en\/","email":"info@mairateam.com","telephone":"+420736241014","foundingDate":"2025-01-01","numberOfEmployees":{"@type":"QuantitativeValue","value":34},"logo":{"@type":"ImageObject","url":"https:\/\/mairateam.com\/wp-content\/uploads\/maira-logo-orange-background.jpg","@id":"https:\/\/mairateam.com\/en\/meta-campaigns-in-criteo-a-complete-guide\/#organizationLogo","width":2048,"height":2048,"caption":"Bright orange poster with very large dark green letters at the bottom spelling a word starting with 'MA...' and a smaller line below that reads 'Make It Rain' (partial view)."},"image":{"@id":"https:\/\/mairateam.com\/en\/meta-campaigns-in-criteo-a-complete-guide\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/maira.team\/","https:\/\/www.linkedin.com\/company\/mairateam\/","https:\/\/clutch.co\/profile\/maira","https:\/\/www.facebook.com\/mairateam"]},{"@type":"Person","@id":"https:\/\/mairateam.com\/en\/author\/anna-rysankova\/#author","url":"https:\/\/mairateam.com\/en\/author\/anna-rysankova\/","name":"Anna Ry\u0161\u00e1nkov\u00e1"},{"@type":"WebPage","@id":"https:\/\/mairateam.com\/en\/meta-campaigns-in-criteo-a-complete-guide\/#webpage","url":"https:\/\/mairateam.com\/en\/meta-campaigns-in-criteo-a-complete-guide\/","name":"Meta Campaigns in Criteo: A Complete Guide | MAIRA","description":"How to set up, launch and evaluate Meta campaigns via Criteo: Commerce Audiences, formats, measurement and practical tips from MAIRA.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/mairateam.com\/en\/#website"},"breadcrumb":{"@id":"https:\/\/mairateam.com\/en\/meta-campaigns-in-criteo-a-complete-guide\/#breadcrumblist"},"author":{"@id":"https:\/\/mairateam.com\/en\/author\/anna-rysankova\/#author"},"creator":{"@id":"https:\/\/mairateam.com\/en\/author\/anna-rysankova\/#author"},"datePublished":"2025-06-24T09:49:26+02:00","dateModified":"2026-10-26T13:26:21+01:00"},{"@type":"WebSite","@id":"https:\/\/mairateam.com\/en\/#website","url":"https:\/\/mairateam.com\/en\/","name":"MAIRA","alternateName":"MAIRA Team","inLanguage":"en-US","publisher":{"@id":"https:\/\/mairateam.com\/en\/#organization"}}]},"og:locale":"en_US","og:site_name":"Maira Team","og:type":"article","og:title":"Meta Campaigns in Criteo: A Complete Guide | MAIRA","og:description":"How to set up, launch and evaluate Meta campaigns via Criteo: Commerce Audiences, formats, measurement and practical tips from MAIRA.","og:url":"https:\/\/mairateam.com\/en\/meta-campaigns-in-criteo-a-complete-guide\/","og:image":"https:\/\/mairateam.com\/wp-content\/cache\/image\/1200x630-center\/maira-blog.jpeg","og:image:secure_url":"https:\/\/mairateam.com\/wp-content\/cache\/image\/1200x630-center\/maira-blog.jpeg","og:image:width":1200,"og:image:height":630,"article:published_time":"2025-06-24T07:49:26+00:00","article:modified_time":"2026-10-26T12:26:21+00:00","article:publisher":"https:\/\/www.facebook.com\/mairateam","twitter:card":"summary","twitter:title":"Meta Campaigns in Criteo: A Complete Guide | MAIRA","twitter:description":"How to set up, launch and evaluate Meta campaigns via Criteo: Commerce Audiences, formats, measurement and practical tips from MAIRA.","twitter:image":"https:\/\/mairateam.com\/wp-content\/cache\/image\/1200x630-center\/maira-blog.jpeg"},"aioseo_meta_data":{"post_id":"507","title":"Meta Campaigns in Criteo: A Complete Guide | MAIRA","description":"How to set up, launch and evaluate Meta campaigns via Criteo: Commerce Audiences, formats, measurement and practical tips from MAIRA.","keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-10-26 12:30:44","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","created":"2025-06-24 13:14:21","updated":"2026-10-26 12:30:44","ai":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"_links":{"self":[{"href":"https:\/\/mairateam.com\/en\/wp-json\/wp\/v2\/posts\/507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mairateam.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mairateam.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mairateam.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/mairateam.com\/en\/wp-json\/wp\/v2\/comments?post=507"}],"version-history":[{"count":4,"href":"https:\/\/mairateam.com\/en\/wp-json\/wp\/v2\/posts\/507\/revisions"}],"predecessor-version":[{"id":3754,"href":"https:\/\/mairateam.com\/en\/wp-json\/wp\/v2\/posts\/507\/revisions\/3754"}],"wp:attachment":[{"href":"https:\/\/mairateam.com\/en\/wp-json\/wp\/v2\/media?parent=507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mairateam.com\/en\/wp-json\/wp\/v2\/categories?post=507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mairateam.com\/en\/wp-json\/wp\/v2\/tags?post=507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}