{"id":417,"date":"2025-05-12T14:48:56","date_gmt":"2025-05-12T12:48:56","guid":{"rendered":"https:\/\/mairateam.com\/boost-conversion-rate-dynamic-remarketing-by-200\/"},"modified":"2026-07-14T10:39:01","modified_gmt":"2026-07-14T08:39:01","slug":"boost-conversion-rate-dynamic-remarketing-by-200","status":"publish","type":"post","link":"https:\/\/mairateam.com\/en\/boost-conversion-rate-dynamic-remarketing-by-200\/","title":{"rendered":"Boost your conversion rate with dynamic remarketing by up to 200 %"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The answer is simple \u2013 yes. It's called Criteo. In this article, we'll take a look at how Criteo works, the results it achieves and why. We'll also tell you what to do to get your campaigns up and running.<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXcK6pnKdYldNIlSVnwn-CvNfPUlcIrS-utHoulz-AEcV699uVFA8qUwJirNjAvQjFCPR_iQLgGRZSz-w8151CSB-v1YVOHUstQ2hV1Q5-fqFt5LmTQaVoG-OzrwUnimT0jAV4Po?key=JkZHAvy0g6sz_Pt8ZCpoe_-s\" alt=\"\"\/><\/figure>\n\n<h2 class=\"wp-block-heading\"><strong>So let's start from the beginning: What is Criteo?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Criteo is a <strong>content-only<\/strong> advertising platform where it buys impressions through <strong>real-time programmatic (RTB) advertising<\/strong>. Advertisers pay <strong>only for clicks (CPC)<\/strong>, similar to Google Ads or Sklik.<\/p>\n\t\t\t\t<div class=\"component-article-highlight bg-secondary-500 text-center p-6 lg:p-10 my-10 lg:my-16 not-prose\">\n\t\t\t\t\t\t\t<div class=\"max-w-4xl mx-auto flex flex-col gap-y-5\">\n\t\t\t\t<h2 class=\"text-white font-bold text-2xl lg:text-3xl uppercase\">\n\t\t\tKey benefits of Criteo include:\n\t\t<\/h2>\n\t\t<div class=\"prose prose-invert text-lg\/[1.25] lg:text-xl\/[1.25] text-balance\">\n\t\t\t<p><strong>Advanced automated strategies, a&nbsp;wide advertising network and a&nbsp;high level of ad personalisation<\/strong>. The platform allows you to run dynamic and static banners, adaptive ads, video ads and other formats. Thanks to extensive personalisation options, ads are more attractive and achieve higher CTR.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXfDBDo1d8ecZJjNrQbI8DB-tHdbDglG9glp8J756zDkwafZD3XQyl7rm7AZjWduXpv55dpLMeDGb7zdkPMxYVQRA2v5_1rI67p5-k02Qy3zcXkt44hDgKyQATeMNGKJs46n-QwO3g?key=JkZHAvy0g6sz_Pt8ZCpoe_-s\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXcUd5jiuM3sqZkZY6aN3H81Z8-HUdl_IOGDkG5pk3axokNnm5NmlsDHV5Dd3vvc4xxsHzBaKWMN1HMEs-z0GsGGqOzC5sTXz5LKSplP3FCfMtfv9WBna_8JG2ZU27uYQEukbtLCAA?key=JkZHAvy0g6sz_Pt8ZCpoe_-s\" alt=\"\"\/><\/figure>\n<\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\">In addition, Criteo uses not only <strong>Google Ads, Sklik <\/strong>and<strong> Bing<\/strong> <strong>placements <\/strong>, but also the ad space on <strong>Meta<\/strong>, <br\/>increasing reach and campaign efficiency.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Okay, but what about the results?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">To evaluate the effectiveness of dynamic remarketing (DRM) on Criteo, <strong>we compare its results<\/strong> over the same period <strong>with equivalent campaigns on other advertising platforms.<\/strong> Since each platform works with <strong>different attribution models<\/strong>, we use <strong>Google Analytics 4<\/strong> to get the most accurate and independent data. For this article, <strong>we analyzed data from three randomly selected clients <\/strong>running DRM campaigns simultaneously on <strong>Criteo and other platforms.<\/strong> In comparison, Criteo achieved the following results:<\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Client 1<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CTR +56 %<\/li>\n\n\n\n<li>CVR +32 %<\/li>\n\n\n\n<li>CPC \u20137 %<\/li>\n\n\n\n<li>COS \u201312 % (cost over sales)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Client 2<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CTR +75 %<\/li>\n\n\n\n<li>CVR +98 %<\/li>\n\n\n\n<li>CPC \u201347 %<\/li>\n\n\n\n<li>COS \u201369 %<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Client 3<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CTR +29 %<\/li>\n\n\n\n<li>CVR +184 %<\/li>\n\n\n\n<li>CPC +58 %<\/li>\n\n\n\n<li>COS \u201364 %<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\">Criteo significantly outperforms other platforms in nearly all key metrics. The most noticeable difference is in the<strong> higher CTR,<\/strong> which we attribute to more attractive ad formats. Criteo also allows the use of <strong>coupons<\/strong>, which further personalizes the ads and increases their dynamism, contributing to the higher click-through rate.<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXeqrSoxAa4JrY3VJYuPeSkK0QCcBMVixd3OKLma23a0VuLqH0cAmjRaYIamvezQ-oj4QNH9VBtuc3A3jjTim7lN87KoNCBP8b_ptbBLRFmcwCr9CVBWf4LaVtwjhDXaiPr9AjA6Mg?key=JkZHAvy0g6sz_Pt8ZCpoe_-s\" alt=\"\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">The <strong>conversion rate<\/strong> is also notably better, which we believe is due to Criteo\u2019s advanced automated strategies. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Criteo\u2019s algorithms can accurately identify users with real purchase intent and effectively target them at the right time, on the right device, and on the right website. <\/strong>Thanks to this, it is able to maintain the set efficiency very well.<\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXcN9wM5Q8YoJmDh8efQhtc713VcRtN6aOcKtRSORmYT1iBBt5_PAP3IA7yQT10DPSZM47HfAINgLGfeua9gsn4vl37FxdEu2gMI7axzvbVD2FcbnjVn3ZGgZVXV-9BRu-GlN3Ev?key=JkZHAvy0g6sz_Pt8ZCpoe_-s\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXcuGBv1loyJn5n2i7NeGbH0kWyN1MXpGfH7LSAcsGkVT1Ok39ZEtLX8hcmBw95pnm0goTw5v5MnhKREIODS_O2b_FadGVkUATHDgKOXjyJglpXxexlkg65RNMeuQcZ8_ocIZiP0eQ?key=JkZHAvy0g6sz_Pt8ZCpoe_-s\" alt=\"\"\/><\/figure>\n<\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\">Thanks to the <strong>high CTR<\/strong>, Criteo ads win auctions with <strong>lower CPC.<\/strong> This naturally leads to higher <strong>return on investment.<\/strong> t also means that we can reach a larger number of users with the same budget.<\/p>\n\n<p class=\"wp-block-paragraph\">And the most important part \u2013 <strong>COS<\/strong> (cost over sales). A lower COS is a logical result of the above-mentioned metrics. For most of our e-commerce clients, we achieve significantly better COS on Criteo compared to other platforms, which leads us <strong>to invest more in this platform.<\/strong> In some cases, we even invest <strong>similar budgets in Criteo as we do in Google Ads<\/strong>, further confirming its high efficiency.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Is there a \"but\" in Criteo?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Criteo is not an open platform for all advertisers \u2013 it carefully selects its partners to maintain its image as <strong>a high-quality advertising platform.<\/strong> To run DRM effectively, certain key conditions must be met.<\/p>\n\n<ol class=\"wp-block-list\">\n<li>First, you need to have <strong>tens of thousands of users<\/strong> in GA4 in the last 30 days, which ensures enough data for campaign optimization. Criteo requires <strong>high traffic volumes to analyze user behavior accurately and re-target them effectively.<\/strong> Without sufficient data, the algorithms cannot learn efficiently, which would negatively impact campaign performance.<\/li>\n\n\n\n<li>The second key factor is<strong> the necessary initial investment in the first month, agreed upon with Criteo. <\/strong> Criteo targets larger clients because its automated strategies require a sufficient budget for quick testing and optimization. With larger data volumes, the algorithms learn faster and deliver more effective results, which Criteo aims to achieve as quickly as possible.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">In addition to these conditions, Criteo also looks at <strong>revenue, average order value, and conversion rates. <\/strong> These data points help them evaluate whether an e-commerce business has enough potential to use the platform effectively. If you meet these conditions, you\u2019ll be able to sign a cooperation agreement with Criteo and take advantage of its advanced dynamic remarketing features.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>So, what's next?<\/strong><\/h2>\n\t\t\t\t<div class=\"component-article-highlight bg-secondary-500 text-center p-6 lg:p-10 my-10 lg:my-16 not-prose\">\n\t\t\t\t\t\t\t<div class=\"max-w-4xl mx-auto flex flex-col gap-y-5\">\n\t\t\t\t<h2 class=\"text-white font-bold text-2xl lg:text-3xl uppercase\">\n\t\t\tIf you believe your website meets the listed conditions, Criteo is definitely worth trying.\n\t\t<\/h2>\n\t\t<div class=\"prose prose-invert text-lg\/[1.25] lg:text-xl\/[1.25] text-balance\">\n\t\t\t<p>In most cases, we\u2019ve observed that <strong>dynamic remarketing on Criteo delivers better results<\/strong> than on other advertising platforms.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\n<p class=\"wp-block-paragraph\">As a result, we <strong>now manage dozens of accounts<\/strong>, and interest in Criteo among our clients continues to grow. We don\u2019t just focus on remarketing for our clients \u2013 <strong>we also work on acquisition campaigns.<\/strong> You\u2019ll soon be able to read more about how we approach these and the results they deliver in an upcoming article.<\/p>\n\n<p class=\"wp-block-paragraph\">Setting up a Criteo account <strong>isn\u2019t as straightforward <\/strong>as with other ad systems. Registration requires <strong>approval from Criteo<\/strong>, proper technical setup, and often individual communication with their team. If you're interested in Criteo, <strong>we\u2019d be happy to assist you throughout the entire process.<\/strong> Thanks to <strong>our close relationship with Criteo<\/strong>, we have direct access to their specialists, which speeds up account approval and problem resolution. Just reach out to us \u2013 <strong>we\u2019ll handle everything so you can start benefiting from this platform<\/strong> as soon as possible. Are you ready for a significant performance boost?<\/p>\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/mairateam.com\/en\/#contact\">Get in touch!<\/a><\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The answer is simple \u2013 yes. It's called Criteo. In this article, we'll take a look at how Criteo works, the results it achieves and why. We'll also tell you what to do to get your campaigns up and running. So let's start from the beginning: What is Criteo? Criteo is a content-only advertising platform [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-417","post","type-post","status-publish","format-standard","hentry","category-ppc-en"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"The answer is simple \u2013 yes. It&#039;s called Criteo. In this article, we&#039;ll take a look at how Criteo works, the results it achieves and why. We&#039;ll also tell you what to do to get your campaigns up and running. So let&#039;s start from the beginning: What is Criteo? 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