{"id":3288,"date":"2026-08-31T12:57:24","date_gmt":"2026-08-31T10:57:24","guid":{"rendered":"https:\/\/mairateam.com\/?page_id=3288"},"modified":"2026-10-26T13:37:08","modified_gmt":"2026-10-26T12:37:08","slug":"chatgpt-ads-agency","status":"publish","type":"page","link":"https:\/\/mairateam.com\/en\/chatgpt-ads-agency\/","title":{"rendered":"ChatGPT Ads Agency"},"content":{"rendered":"\t\t\t\t<div class=\"component-page-header-service bg-secondary-500 text-white my-8 sm:my-16 lg:my-24 wysiwyg-offset\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"grid grid-cols-1 lg:grid-cols-12 gap-10\" gsap-animation=\"slide-up\">\n\t\t\t<div class=\"lg:col-span-6\">\n\t\t\t\t\t\t\t\t<h1 class=\"text-[3rem]\/[0.92] md:text-[5rem]\/[0.92] xl:text-[6rem]\/[0.92] 2xl:text-[9.375rem]\/[0.92] text-balance font-bold uppercase my-6 sm:my-8 lg:mb-9 lg:mt-17\" gsap-animation=\"slide-up\">ChatGPT Ads Agency<\/h1>\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap gap-2 sm:gap-3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-lg lg:text-xl font-medium border border-white\/20 rounded-full px-5 lg:px-7 py-1.5 sm:py-2\">\n\t\t\t\t\t\t\t\t\tChat card\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-lg lg:text-xl font-medium border border-white\/20 rounded-full px-5 lg:px-7 py-1.5 sm:py-2\">\n\t\t\t\t\t\t\t\t\tProduct feed\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-lg lg:text-xl font-medium border border-white\/20 rounded-full px-5 lg:px-7 py-1.5 sm:py-2\">\n\t\t\t\t\t\t\t\t\tContextual signals\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-lg lg:text-xl font-medium border border-white\/20 rounded-full px-5 lg:px-7 py-1.5 sm:py-2\">\n\t\t\t\t\t\t\t\t\tPixel and Conversions API\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"lg:col-span-6 flex items-end\">\n\t\t\t\t<div class=\"lg:-mb-7.5\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert text-[1.1875rem]\/[1.4] lg:text-[1.875rem]\/tight text-balance mb-8\">\n\t\t\t\t\t\t\t<p>ChatGPT Ads are OpenAI\u2019s new advertising channel: sponsored cards shown below a ChatGPT answer at the moment someone is asking, comparing and deciding. They have been live across Europe since August 2026, and since August 31, 2026 any European business can open its own account in the self-serve OpenAI Ads Manager. We are a performance agency managing over 52 million EUR in yearly budgets across 30+ markets, and we launch ChatGPT Ads as a controlled test: your own ad account, measurement from day one, a feed built for conversational shopping, and an honest verdict on whether the channel pays off for you.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<div class=\"component-zig-zag bg-secondary-500 wysiwyg-offset\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"grid grid-cols-1 items-center lg:grid-cols-2 gap-x-9 gap-y-6 xl:gap-y-17\">\n\t\t\t\t\t\t\t\t<div\n\t\t\t\tclass=\"grid grid-cols-subgrid items-center lg:col-span-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"size-full aspect-square max-w-full lg:order-last\" gsap-animation=\"reveal\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1700x1700-crop\/a7a06497.avif\" type=\"image\/avif\" width=\"1700\" height=\"1700\" media=\"(min-width: 1500px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1200x1200-crop\/a7a06497.avif\" type=\"image\/avif\" width=\"1200\" height=\"1200\" media=\"(min-width: 1024px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/850x850-crop\/a7a06497.avif\" type=\"image\/avif\" width=\"850\" height=\"850\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/a7a06497.jpg\" width=\"3000\" height=\"2000\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"h-full w-full object-cover\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"relative flex flex-col gap-6 max-w-[50rem] px-6 py-10 lg:py-16 xl:py-24 justify-self-end lg:order-first xl:px-16\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"prose text-3xl\/[1.1] sm:text-4xl\/[1.1] lg:text-5xl\/[1.1] xl:text-6xl\/[1.1] text-white font-bold uppercase text-balance\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\tChatGPT Ads in a nutshell\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert text-lg\/[1.25] lg:text-xl\/[1.25] text-balance\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\t<table>\n<tbody>\n<tr>\n<td><strong>What it is<\/strong><\/td>\n<td>A sponsored card below the ChatGPT answer: headline, description, image and a link to your site, always labeled Sponsored. Ads never change the answer itself<\/td>\n<\/tr>\n<tr>\n<td><strong>Who sees it<\/strong><\/td>\n<td>Users on the free tiers, Free and Go. Paid tiers Plus, Pro, Business, Enterprise and Edu see no ads, and neither do users under 18<\/td>\n<\/tr>\n<tr>\n<td><strong>Where it runs<\/strong><\/td>\n<td>In 31 European countries since August 24, 2026, on top of the US, UK and other markets. The self-serve Ads Manager has been open to advertisers across Europe since August 31, 2026<\/td>\n<\/tr>\n<tr>\n<td><strong>How targeting works<\/strong><\/td>\n<td>Contextual signals: you describe the situation and intent in the conversation, not keywords. In the EU there is no targeting on chat history or personal profiles<\/td>\n<\/tr>\n<tr>\n<td><strong>Who it fits<\/strong><\/td>\n<td>E\u2011commerce stores with a solid product feed, and lead-gen companies that want to be present at the decision moment before their competitors. Outside the US, OpenAI does not yet allow ads for financial, healthcare or legal services, alcohol, gambling or dating<\/td>\n<\/tr>\n<tr>\n<td><strong>Cost<\/strong><\/td>\n<td>Auction-based, you pay per click, a few dollars per click. CPM buying and conversion optimization are also available. No minimum commitments; the minimum daily budget depends on the account currency<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div\n\t\t\t\tclass=\"grid grid-cols-subgrid items-center lg:col-span-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"size-full aspect-square max-w-full\" gsap-animation=\"reveal\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1700x1700-crop\/a7a06305.avif\" type=\"image\/avif\" width=\"1700\" height=\"1700\" media=\"(min-width: 1500px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1200x1200-crop\/a7a06305.avif\" type=\"image\/avif\" width=\"1200\" height=\"1200\" media=\"(min-width: 1024px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/850x850-crop\/a7a06305.avif\" type=\"image\/avif\" width=\"850\" height=\"850\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/a7a06305.jpg\" width=\"3000\" height=\"2000\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"h-full w-full object-cover\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"relative flex flex-col gap-6 max-w-[50rem] px-6 py-10 lg:py-16 xl:py-24 xl:px-20\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"prose text-3xl\/[1.1] sm:text-4xl\/[1.1] lg:text-5xl\/[1.1] xl:text-6xl\/[1.1] text-white font-bold uppercase text-balance\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\tWhere performance is decided\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert text-lg\/[1.25] lg:text-xl\/[1.25] text-balance\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\t<ul>\n<li>Contextual signals written as customer situations, not keyword lists. One ad group, one type of intent<\/li>\n<li>A product feed enriched with conversational attributes, so your product surfaces for questions a catalog description would never win<\/li>\n<li>Measurement from day one: browser pixel plus server-side Conversions API, deduplicated, with paid ChatGPT traffic separated from organic<\/li>\n<li>An account set up right the first time: country, currency and timezone lock after creation, and billing details must match the verified entity<\/li>\n<li>A separate test budget with agreed evaluation criteria. A new channel is not judged after two weeks<\/li>\n<\/ul>\n<p>Related: <a href=\"https:\/\/mairateam.com\/en\/ppc-agency\/\">PPC agency<\/a>, <a href=\"https:\/\/mairateam.com\/en\/ecommerce-marketing-agency\/\">E\u2011commerce marketing<\/a>, <a href=\"https:\/\/mairateam.com\/en\/ai-visibility-agency\/\">AI Visibility (GEO)<\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div\n\t\t\t\tclass=\"grid grid-cols-subgrid items-center lg:col-span-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"size-full aspect-square max-w-full lg:order-last\" gsap-animation=\"reveal\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1700x1700-crop\/a7a06568-1.avif\" type=\"image\/avif\" width=\"1700\" height=\"1700\" media=\"(min-width: 1500px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1200x1200-crop\/a7a06568-1.avif\" type=\"image\/avif\" width=\"1200\" height=\"1200\" media=\"(min-width: 1024px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/850x850-crop\/a7a06568-1.avif\" type=\"image\/avif\" width=\"850\" height=\"850\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/a7a06568-1.jpg\" width=\"3000\" height=\"2000\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"h-full w-full object-cover\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"relative flex flex-col gap-6 max-w-[50rem] px-6 py-10 lg:py-16 xl:py-24 justify-self-end lg:order-first xl:px-16\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"prose text-3xl\/[1.1] sm:text-4xl\/[1.1] lg:text-5xl\/[1.1] xl:text-6xl\/[1.1] text-white font-bold uppercase text-balance\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\tHow onboarding into ChatGPT Ads works\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert text-lg\/[1.25] lg:text-xl\/[1.25] text-balance\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\t<ol>\n<li><strong>Account and verification (you, with our checklist):<\/strong> the OpenAI Ads Manager account is created by the advertiser and verified through Persona. Country, currency and timezone lock at creation, and the payment card must belong to the verified entity.<\/li>\n<li><strong>Agency access:<\/strong> you share the account with us; media is billed to your card, our fee is separate. Same principle as Meta Business Manager.<\/li>\n<li><strong>Measurement before the first euro:<\/strong> pixel and Conversions API with deduplication, UTM split of paid and organic ChatGPT traffic, OAI-AdsBot allowed on the landing pages.<\/li>\n<li><strong>Feed and signals:<\/strong> the OpenAI ads feed built from your Google Shopping feed with is_\u200bads_\u200beligible and conversational attributes; contextual signals written as customer situations, one ad group per intent.<\/li>\n<li><strong>Controlled test:<\/strong> a separate budget, evaluation criteria agreed upfront, reporting on revenue, margin and leads. Verification takes days; the rest runs in parallel.<\/li>\n<\/ol>\n<p>Background reading: <a href=\"https:\/\/mairateam.com\/en\/chatgpt-ads-europe-guide\/\">ChatGPT ads in Europe: how they work and how to start<\/a> and the glossary entry <a href=\"https:\/\/mairateam.com\/en\/glossary\/chatgpt-ads\/\">ChatGPT Ads<\/a>.<\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<div class=\"component-service-claims relative py-20 sm:py-24 xl:py-32 2xl:py-48 bg-secondary-500 text-white wysiwyg-offset\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"grid grid-cols-1 lg:grid-cols-2 gap-12 lg:gap-16 xl:gap-26 items-start\">\n\t\t\t\t\t<div class=\"lg:sticky lg:top-32\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\t\t<picture class=\"block aspect-square overflow-hidden\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/800x800-crop\/a7a06568.avif\" type=\"image\/avif\" width=\"800\" height=\"800\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/a7a06568.jpg\" width=\"3000\" height=\"2000\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full object-cover\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/div>\n\t\t\n\t\t<div class=\"flex flex-col gap-16 lg:gap-24 2xl:gap-32\">\n\t\t\t\t\t\t\t<div class=\"flex flex-col gap-6\" gsap-animation=\"slide-up\" gsap-delay=\"0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"text-display-lg leading-[1.1] font-bold uppercase text-balance\">Targeting situations, not keywords<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert max-w-none text-pretty text-body-sm font-medium\"><p>The biggest shift from Google Ads: you do not describe words, you describe the moment when your offer makes sense. We write signals as customer situations and keep one ad group per intent type, so results stay readable.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"flex flex-col gap-6\" gsap-animation=\"slide-up\" gsap-delay=\"0.1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"text-display-lg leading-[1.1] font-bold uppercase text-balance\">A feed built for conversational shopping<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert max-w-none text-pretty text-body-sm font-medium\"><p>The OpenAI ads feed is compatible with the Google Shopping feed, so no store starts from zero. We add the required fields, rewrite titles around how people actually choose, and enrich products with conversational attributes. We manage over 14 million SKUs.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"flex flex-col gap-6\" gsap-animation=\"slide-up\" gsap-delay=\"0.2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"text-display-lg leading-[1.1] font-bold uppercase text-balance\">Measurement from day one<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert max-w-none text-pretty text-body-sm font-medium\"><p>We deploy both the pixel and the server-side Conversions API with deduplication: the full funnel from product view to order for e\u2011commerce, key website actions for lead gen. Paid ChatGPT traffic is separated from organic, so the two never blend into one source in GA4.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"flex flex-col gap-6\" gsap-animation=\"slide-up\" gsap-delay=\"0.3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"text-display-lg leading-[1.1] font-bold uppercase text-balance\">A controlled test, not a blind bet<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert max-w-none text-pretty text-body-sm font-medium\"><p>ChatGPT Ads is a new channel with an auction that is still settling. That means a separate test budget, criteria agreed upfront and evaluation over months, not weeks. We tell you straight what the data shows and whether to scale up or stop.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<div class=\"component-steps-slider relative bg-primary-500 text-white py-16 lg:py-32 xl:py-44 wysiwyg-offset\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid grid-cols-1 md:grid-cols-12 gap-6 md:gap-12 mb-12 lg:mb-16\" gsap-animation=\"slide-up\">\n\t\t\t\t<div class=\"md:col-span-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"text-xl lg:text-3xl text-balance font-medium leading-none mb-6 lg:mb-12 xl:mb-16\">How the collaboration works<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-3xl\/[1.1] sm:text-4xl\/[1.1] lg:text-5xl\/[1.1] xl:text-6xl\/[1.1] font-bold uppercase text-balance\"><p>From audit to live campaigns, typically within a few weeks.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"md:col-span-4 self-end\">\n\t\t\t\t\t<div class=\"flex md:justify-end gap-1 items-start\">\n\t\t\t\t\t\t<div class=\"swiper-button-prev static m-0 size-14 lg:size-17.5 shrink-0 flex items-center justify-center after:hidden bg-white\/20\">\n\t\t\t\t\t\t\t<svg class=\"svg-slider-arrow size-4 lg:size-6 text-white rotate-180\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"4.08 6.5 24.83 21\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"4\" d=\"M6.084 17h19.833m-7.5 8.5 8.5-8.5m-8.5-8.5 8.5 8.5\"\/><\/svg>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"swiper-button-next static m-0 size-14 lg:size-17.5 shrink-0 flex items-center justify-center after:hidden bg-white\/20\">\n\t\t\t\t\t\t\t<svg class=\"svg-slider-arrow size-4 lg:size-6 text-white\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"4.08 6.5 24.83 21\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"4\" d=\"M6.084 17h19.833m-7.5 8.5 8.5-8.5m-8.5-8.5 8.5 8.5\"\/><\/svg>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"relative\" gsap-animation=\"slide-up\">\n\t\t\t<div class=\"swiper overflow-visible\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide flex h-auto\">\n\t\t\t\t\t\t\t<div class=\"bg-white text-secondary-500 p-6 sm:p-8 h-full flex flex-col flex-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mb-3 md:mb-5\">01<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight sm:text-3xl\/tight xl:text-[2.5rem]\/tight uppercase font-bold text-secondary-500 text-balance mb-3 md:mb-5\">Audit and goals<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance flex-grow\"><p>We go through your accounts, measurement and numbers. We tell you straight where performance leaks and what will move the needle most.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide flex h-auto\">\n\t\t\t\t\t\t\t<div class=\"bg-white text-secondary-500 p-6 sm:p-8 h-full flex flex-col flex-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mb-3 md:mb-5\">02<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight sm:text-3xl\/tight xl:text-[2.5rem]\/tight uppercase font-bold text-secondary-500 text-balance mb-3 md:mb-5\">Strategy and media plan<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance flex-grow\"><p>Channels and budgets based on your margins and goals. Fully transparent: media and fee separated, plan against reality every month.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide flex h-auto\">\n\t\t\t\t\t\t\t<div class=\"bg-white text-secondary-500 p-6 sm:p-8 h-full flex flex-col flex-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mb-3 md:mb-5\">03<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight sm:text-3xl\/tight xl:text-[2.5rem]\/tight uppercase font-bold text-secondary-500 text-balance mb-3 md:mb-5\">Setup and measurement<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance flex-grow\"><p>Campaign structures, feeds, conversion tracking and dashboards. We build the whole machine, even from zero.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide flex h-auto\">\n\t\t\t\t\t\t\t<div class=\"bg-white text-secondary-500 p-6 sm:p-8 h-full flex flex-col flex-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mb-3 md:mb-5\">04<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight sm:text-3xl\/tight xl:text-[2.5rem]\/tight uppercase font-bold text-secondary-500 text-balance mb-3 md:mb-5\">Optimization and reporting<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance flex-grow\"><p>Weekly iterations, budget flows to what earns. We report business numbers, not clicks.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<section class=\"component-reference-detail relative overflow-hidden bg-primary-500 text-secondary-500 py-20 sm:py-24 xl:py-32 2xl:py-48 wysiwyg-offset\">\n\t\t\t\t\t\t\t<div x-data=\"{ active: 0 }\">\n\t\t\t\t\t<div class=\"container\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\t\t<div class=\"text-white text-xl lg:text-[1.875rem]\/[1.3] font-medium mb-4 lg:mb-6\">Proof, not promises<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"text-heading-xl\/[1.1] font-bold uppercase text-balance max-w-[18ch]\">\n\t\t\t\t\t\tOur case studies\n\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"container\">\n\t\t\t<div class=\"relative mt-10 lg:mt-18\" role=\"tablist\">\n\t\t\t\t<div class=\"js-reference-tabs-fade\">\n\t\t\t\t\t<div class=\"swiper reference-detail-tabs overflow-visible\">\n\t\t\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide !w-auto border-b-[5px] border-white\/30\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\trole=\"tab\"\n\t\t\t\t\t\t\t\t\t\t\t@click=\"active = 0\"\n\t\t\t\t\t\t\t\t\t\t\t:aria-selected=\"active === 0 ? 'true' : 'false'\"\n\t\t\t\t\t\t\t\t\t\t\t:tabindex=\"active === 0 ? 0 : -1\"\n\t\t\t\t\t\t\t\t\t\t\t:class=\"active === 0 ? 'text-white border-white' : 'text-white\/70 border-transparent hover:text-white'\"\n\t\t\t\t\t\t\t\t\t\t\t class=\"relative shrink-0 whitespace-nowrap -mb-[5px] px-5 py-1.5 text-xl lg:text-[1.875rem]\/[1.3] font-bold uppercase border-b-[5px] transition-colors duration-200 cursor-pointer\"\n\t\t\t\t\t\t\t\t\t\t>Sanitino<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide !w-auto border-b-[5px] border-white\/30\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\trole=\"tab\"\n\t\t\t\t\t\t\t\t\t\t\t@click=\"active = 1\"\n\t\t\t\t\t\t\t\t\t\t\t:aria-selected=\"active === 1 ? 'true' : 'false'\"\n\t\t\t\t\t\t\t\t\t\t\t:tabindex=\"active === 1 ? 0 : -1\"\n\t\t\t\t\t\t\t\t\t\t\t:class=\"active === 1 ? 'text-white border-white' : 'text-white\/70 border-transparent hover:text-white'\"\n\t\t\t\t\t\t\t\t\t\t\t class=\"relative shrink-0 whitespace-nowrap -mb-[5px] px-5 py-1.5 text-xl lg:text-[1.875rem]\/[1.3] font-bold uppercase border-b-[5px] transition-colors duration-200 cursor-pointer\"\n\t\t\t\t\t\t\t\t\t\t>Knuspr<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide !w-auto border-b-[5px] border-white\/30\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\trole=\"tab\"\n\t\t\t\t\t\t\t\t\t\t\t@click=\"active = 2\"\n\t\t\t\t\t\t\t\t\t\t\t:aria-selected=\"active === 2 ? 'true' : 'false'\"\n\t\t\t\t\t\t\t\t\t\t\t:tabindex=\"active === 2 ? 0 : -1\"\n\t\t\t\t\t\t\t\t\t\t\t:class=\"active === 2 ? 'text-white border-white' : 'text-white\/70 border-transparent hover:text-white'\"\n\t\t\t\t\t\t\t\t\t\t\t class=\"relative shrink-0 whitespace-nowrap -mb-[5px] px-5 py-1.5 text-xl lg:text-[1.875rem]\/[1.3] font-bold uppercase border-b-[5px] transition-colors duration-200 cursor-pointer\"\n\t\t\t\t\t\t\t\t\t\t>Be Lenka<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide !w-auto border-b-[5px] border-white\/30\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\trole=\"tab\"\n\t\t\t\t\t\t\t\t\t\t\t@click=\"active = 3\"\n\t\t\t\t\t\t\t\t\t\t\t:aria-selected=\"active === 3 ? 'true' : 'false'\"\n\t\t\t\t\t\t\t\t\t\t\t:tabindex=\"active === 3 ? 0 : -1\"\n\t\t\t\t\t\t\t\t\t\t\t:class=\"active === 3 ? 'text-white border-white' : 'text-white\/70 border-transparent hover:text-white'\"\n\t\t\t\t\t\t\t\t\t\t\t class=\"relative shrink-0 whitespace-nowrap -mb-[5px] px-5 py-1.5 text-xl lg:text-[1.875rem]\/[1.3] font-bold uppercase border-b-[5px] transition-colors duration-200 cursor-pointer\"\n\t\t\t\t\t\t\t\t\t\t>JetBrains<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide !w-auto border-b-[5px] border-white\/30\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\trole=\"tab\"\n\t\t\t\t\t\t\t\t\t\t\t@click=\"active = 4\"\n\t\t\t\t\t\t\t\t\t\t\t:aria-selected=\"active === 4 ? 'true' : 'false'\"\n\t\t\t\t\t\t\t\t\t\t\t:tabindex=\"active === 4 ? 0 : -1\"\n\t\t\t\t\t\t\t\t\t\t\t:class=\"active === 4 ? 'text-white border-white' : 'text-white\/70 border-transparent hover:text-white'\"\n\t\t\t\t\t\t\t\t\t\t\t class=\"relative shrink-0 whitespace-nowrap -mb-[5px] px-5 py-1.5 text-xl lg:text-[1.875rem]\/[1.3] font-bold uppercase border-b-[5px] transition-colors duration-200 cursor-pointer\"\n\t\t\t\t\t\t\t\t\t\t>Showmax<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"container mt-16\" gsap-animation=\"slide-up\" gsap-delay=\"0.1\">\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tx-show=\"active === 0\"\n\t\t\t\t\tx-cloak\n\t\t\t\t\tx-transition:enter=\"transition ease-out duration-300\"\n\t\t\t\t\tx-transition:enter-start=\"opacity-0 translate-y-4\"\n\t\t\t\t\tx-transition:enter-end=\"opacity-100 translate-y-0\"\n\t\t\t\t>\n\t\t\t\t\t\t<div class=\"relative border-2 border-white\/30 pt-32 lg:pt-12 px-6 lg:px-12 pb-8 lg:pb-12\">\n\t\t<div class=\"grid grid-cols-1 lg:grid-cols-12 gap-8 lg:gap-12 xl:gap-24 items-center\">\n\t\t\t\t\t\t<div class=\"lg:col-span-4 flex flex-col items-center text-center text-white\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"block -mt-14 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/544x640-crop\/reference-slider-sanitino-b-1.avif\" type=\"image\/avif\" width=\"544\" height=\"640\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/reference-slider-sanitino-b-1.png\" width=\"1018\" height=\"1209\" alt=\"Chrome kitchen faucet with blue-and-white Sanitino locking device attached, blocking the handle\" loading=\"lazy\" decoding=\"async\" class=\"w-40 md:w-52 lg:w-64 xl:w-75 h-auto\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[3.5rem]\/[0.9] lg:text-[4.5rem]\/[0.9] xl:text-[6.25rem]\/[0.9] font-bold uppercase\">+948%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-base lg:text-lg font-medium uppercase mt-2 max-w-[16ch]\">Revenue Growth Over 6 Years<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"lg:col-span-8\">\n\t\t\t\t<div class=\"flex flex-wrap items-center gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-heading-xl\/none font-bold uppercase\">SANITINO<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap gap-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">E\u2011commerce<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">Kitchens &amp; Bathrooms<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"text-lg lg:text-xl font-medium mt-5\">Since 2017 \u00b7 16 European countries<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose font-medium text-lg\/relaxed lg:text-xl\/relaxed max-w-none mt-4\"><p>From a single market to a leading European player. A systematic four-phase strategy: market entry, POAS-based optimization, AI-driven campaign performance, and ongoing expansion across 16 European markets.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap items-stretch gap-4 mt-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[1.875rem]\/none lg:text-[2rem]\/none font-bold uppercase\">16+<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-xs lg:text-sm font-medium uppercase tracking-wider mt-1\">countries where we have expanded<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-8\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/case-studies\/sanitino-948-revenue-growth-european-expansion\/\" class=\"btn btn-tertiary\" target=\"_blank\">\n\t\t\t\t\t\tRead the case study\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tx-show=\"active === 1\"\n\t\t\t\t\tx-cloak\n\t\t\t\t\tx-transition:enter=\"transition ease-out duration-300\"\n\t\t\t\t\tx-transition:enter-start=\"opacity-0 translate-y-4\"\n\t\t\t\t\tx-transition:enter-end=\"opacity-100 translate-y-0\"\n\t\t\t\t>\n\t\t\t\t\t\t<div class=\"relative border-2 border-white\/30 pt-32 lg:pt-12 px-6 lg:px-12 pb-8 lg:pb-12\">\n\t\t<div class=\"grid grid-cols-1 lg:grid-cols-12 gap-8 lg:gap-12 xl:gap-24 items-center\">\n\t\t\t\t\t\t<div class=\"lg:col-span-4 flex flex-col items-center text-center text-white\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"block -mt-14 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/logo-knuspr.svg\" width=\"102\" height=\"44\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-40 md:w-52 lg:w-64 xl:w-75 h-auto\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[3.5rem]\/[0.9] lg:text-[4.5rem]\/[0.9] xl:text-[6.25rem]\/[0.9] font-bold uppercase\">+470%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-base lg:text-lg font-medium uppercase mt-2 max-w-[16ch]\">Year-over-Year Growth in the Number of Orders<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"lg:col-span-8\">\n\t\t\t\t<div class=\"flex flex-wrap items-center gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-heading-xl\/none font-bold uppercase\">KNUSPR<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap gap-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">E\u2011commerce<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">Groceries<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"text-lg lg:text-xl font-medium mt-5\">Starting in 2024 \u00b7 DACH<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose font-medium text-lg\/relaxed lg:text-xl\/relaxed max-w-none mt-4\"><p>Scaling online grocery delivery: customer acquisition throughout the shopping process, retention cycles and aggressive expansion in the DACH region.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap items-stretch gap-4 mt-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[1.875rem]\/none lg:text-[2rem]\/none font-bold uppercase\">+470&nbsp;%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-xs lg:text-sm font-medium uppercase tracking-wider mt-1\">order growth<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"w-px self-stretch bg-secondary-500\/30\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[1.875rem]\/none lg:text-[2rem]\/none font-bold uppercase\">+150&nbsp;%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-xs lg:text-sm font-medium uppercase tracking-wider mt-1\">Top of Mind Awareness<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"w-px self-stretch bg-secondary-500\/30\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[1.875rem]\/none lg:text-[2rem]\/none font-bold uppercase\">-58&nbsp;%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-xs lg:text-sm font-medium uppercase tracking-wider mt-1\">CPA<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-8\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/case-studies\/knuspr-470-first-time-buyers-full-funnel-strategy\/\" class=\"btn btn-tertiary\" target=\"_blank\">\n\t\t\t\t\t\tRead the case study\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tx-show=\"active === 2\"\n\t\t\t\t\tx-cloak\n\t\t\t\t\tx-transition:enter=\"transition ease-out duration-300\"\n\t\t\t\t\tx-transition:enter-start=\"opacity-0 translate-y-4\"\n\t\t\t\t\tx-transition:enter-end=\"opacity-100 translate-y-0\"\n\t\t\t\t>\n\t\t\t\t\t\t<div class=\"relative border-2 border-white\/30 pt-32 lg:pt-12 px-6 lg:px-12 pb-8 lg:pb-12\">\n\t\t<div class=\"grid grid-cols-1 lg:grid-cols-12 gap-8 lg:gap-12 xl:gap-24 items-center\">\n\t\t\t\t\t\t<div class=\"lg:col-span-4 flex flex-col items-center text-center text-white\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"block -mt-14 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/be-lenka-idbnfsfzp6-1.svg\" width=\"344\" height=\"86\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-40 md:w-52 lg:w-64 xl:w-75 h-auto\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[3.5rem]\/[0.9] lg:text-[4.5rem]\/[0.9] xl:text-[6.25rem]\/[0.9] font-bold uppercase\">+98%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-base lg:text-lg font-medium uppercase mt-2 max-w-[16ch]\">increase in revenue<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"lg:col-span-8\">\n\t\t\t\t<div class=\"flex flex-wrap items-center gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-heading-xl\/none font-bold uppercase\">BE LENKA<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap gap-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">Footwear<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">D2C<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"text-lg lg:text-xl font-medium mt-5\">Starting in 2024 \u00b7 3+ countries<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose font-medium text-lg\/relaxed lg:text-xl\/relaxed max-w-none mt-4\"><p>Comprehensive restructuring of Google and Meta advertising accounts covering the entire purchase journey (full funnel) and precise customization of content for local markets in Western Europe.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap items-stretch gap-4 mt-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[1.875rem]\/none lg:text-[2rem]\/none font-bold uppercase\">+98&nbsp;%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-xs lg:text-sm font-medium uppercase tracking-wider mt-1\">Revenue Growth<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-8\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/case-studies\/be-lenka-98-revenue-growth-dach-region\/\" class=\"btn btn-tertiary\" target=\"_blank\">\n\t\t\t\t\t\tRead the case study\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tx-show=\"active === 3\"\n\t\t\t\t\tx-cloak\n\t\t\t\t\tx-transition:enter=\"transition ease-out duration-300\"\n\t\t\t\t\tx-transition:enter-start=\"opacity-0 translate-y-4\"\n\t\t\t\t\tx-transition:enter-end=\"opacity-100 translate-y-0\"\n\t\t\t\t>\n\t\t\t\t\t\t<div class=\"relative border-2 border-white\/30 pt-32 lg:pt-12 px-6 lg:px-12 pb-8 lg:pb-12\">\n\t\t<div class=\"grid grid-cols-1 lg:grid-cols-12 gap-8 lg:gap-12 xl:gap-24 items-center\">\n\t\t\t\t\t\t<div class=\"lg:col-span-4 flex flex-col items-center text-center text-white\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"block -mt-14 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/jetbrains-idzxqo4mr9-1.svg\" width=\"298\" height=\"64\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-40 md:w-52 lg:w-64 xl:w-75 h-auto\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[3.5rem]\/[0.9] lg:text-[4.5rem]\/[0.9] xl:text-[6.25rem]\/[0.9] font-bold uppercase\">+43%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-base lg:text-lg font-medium uppercase mt-2 max-w-[16ch]\">Number of Qualified Leads YoY<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"lg:col-span-8\">\n\t\t\t\t<div class=\"flex flex-wrap items-center gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-heading-xl\/none font-bold uppercase\">JETBRAINS<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap gap-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">SaaS<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">Developer tools<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"text-lg lg:text-xl font-medium mt-5\">Global \u00b7 Starting in 2025<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose font-medium text-lg\/relaxed lg:text-xl\/relaxed max-w-none mt-4\"><p>The software company behind IntelliJ IDEA and PyCharm needed to improve the performance and effectiveness of its Microsoft Advertising campaigns across its entire product portfolio.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap items-stretch gap-4 mt-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[1.875rem]\/none lg:text-[2rem]\/none font-bold uppercase\">+43&nbsp;%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-xs lg:text-sm font-medium uppercase tracking-wider mt-1\">qualified leads<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"w-px self-stretch bg-secondary-500\/30\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[1.875rem]\/none lg:text-[2rem]\/none font-bold uppercase\">-47&nbsp;%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-xs lg:text-sm font-medium uppercase tracking-wider mt-1\">CPD<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"w-px self-stretch bg-secondary-500\/30\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[1.875rem]\/none lg:text-[2rem]\/none font-bold uppercase\">40+<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-xs lg:text-sm font-medium uppercase tracking-wider mt-1\">countries<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-8\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/case-studies\/jetbrains-lower-cost-per-download-microsoft-advertising\/\" class=\"btn btn-tertiary\" target=\"_blank\">\n\t\t\t\t\t\tRead the case study\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tx-show=\"active === 4\"\n\t\t\t\t\tx-cloak\n\t\t\t\t\tx-transition:enter=\"transition ease-out duration-300\"\n\t\t\t\t\tx-transition:enter-start=\"opacity-0 translate-y-4\"\n\t\t\t\t\tx-transition:enter-end=\"opacity-100 translate-y-0\"\n\t\t\t\t>\n\t\t\t\t\t\t<div class=\"relative border-2 border-white\/30 pt-32 lg:pt-12 px-6 lg:px-12 pb-8 lg:pb-12\">\n\t\t<div class=\"grid grid-cols-1 lg:grid-cols-12 gap-8 lg:gap-12 xl:gap-24 items-center\">\n\t\t\t\t\t\t<div class=\"lg:col-span-4 flex flex-col items-center text-center text-white\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"block -mt-14 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/logo-showmax-1.svg\" width=\"599\" height=\"107\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-40 md:w-52 lg:w-64 xl:w-75 h-auto\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[3.5rem]\/[0.9] lg:text-[4.5rem]\/[0.9] xl:text-[6.25rem]\/[0.9] font-bold uppercase\">+97&nbsp;%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-base lg:text-lg font-medium uppercase mt-2 max-w-[16ch]\">Increase in Sales<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"lg:col-span-8\">\n\t\t\t\t<div class=\"flex flex-wrap items-center gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-heading-xl\/none font-bold uppercase\">SHOWMAX<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap gap-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">SaaS<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">Entertainment<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"text-lg lg:text-xl font-medium mt-5\">Africa<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose font-medium text-lg\/relaxed lg:text-xl\/relaxed max-w-none mt-4\"><p>A subscription streaming platform with Czech roots. Brand building and performance campaigns doubled subscription sales in six months.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap items-stretch gap-4 mt-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[1.875rem]\/none lg:text-[2rem]\/none font-bold uppercase\">+97&nbsp;%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-xs lg:text-sm font-medium uppercase tracking-wider mt-1\">Increase in Sales<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"w-px self-stretch bg-secondary-500\/30\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[1.875rem]\/none lg:text-[2rem]\/none font-bold uppercase\">-67&nbsp;%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-xs lg:text-sm font-medium uppercase tracking-wider mt-1\">CPA<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-8\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/case-studies\/showmax-97-sales-increase-brand-building\/\" class=\"btn btn-tertiary\" target=\"_blank\">\n\t\t\t\t\t\tRead the case study\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t<\/section>\n\n\n\t\t\t\t<div class=\"component-promo bg-secondary-500 py-24 2xl:py-48 wysiwyg-offset\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"bg-secondary-500 overflow-hidden border border-white\/30\">\n\t\t\t<div class=\"grid grid-cols-1 md:grid-cols-2 lg:grid-cols-3 gap-x-8 gap-y-5\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-span-1 flex flex-col justify-end order-2 md:order-1\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/maira-ebook-web-1.png\" width=\"3000\" height=\"1410\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-h-80 md:max-h-124 js-promo-image\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-span-1 order-1 flex items-center lg:col-span-2 md:order-2 p-8 lg:px-10\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"max-w-4xl space-y-5 md:space-y-10\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-span-1\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"prose text-3xl\/[1.1] sm:text-4xl\/[1.1] lg:text-5xl\/[1.1] xl:text-6xl\/[1.1] text-white font-bold uppercase text-balance\">ChatGPT Ads launched in 31 European countries at once<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert text-lg\/[1.25] lg:text-xl\/[1.25] text-balance\"><p>The new channel opens to every European market on the same day. The playbook walks through how we pick markets on data, localize feeds and campaigns, and keep the expansion from eating your margin.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/eu-expansion-playbook\/\" class=\"btn btn-primary\">\n\t\t\t\t\t\tGet the playbook\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<div class=\"component-service-accordion relative pt-16 lg:pt-24 2xl:pt-48 wysiwyg-offset bg-primary-500 text-secondary-500\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"component-heading mb-12 lg:mb-16\">\n\t\t\t\t\t\t\t<div class=\"flex flex-col gap-2\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\t<h2 class=\"text-[1.875rem] text-balance leading-none font-normal\">Frequently asked questions<\/h2>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"js-service-accordion-track hidden lg:in-[.gsap]:motion-safe:block relative\" style=\"height: 900vh;\">\n\t\t\t<div class=\"sticky top-0 left-0 w-full h-screen overflow-hidden\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-item relative z-30\" data-index=\"0\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-title flex items-center\" style=\"min-height: 7.083vh;\">\n\t\t\t\t\t\t\t<div class=\"flex items-start gap-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mt-1 text-white\">\n\t\t\t\t\t\t\t\t\t01\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-md\/tight uppercase font-bold text-balance max-w-3xl\">\n\t\t\t\t\t\t\t\t\t\tWhat are ChatGPT Ads?\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-content absolute inset-x-0 top-full opacity-0 will-change-[transform,opacity,clip-path]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance max-w-4xl ml-auto text-left\">\n\t\t\t\t\t\t\t\t\t<p>OpenAI\u2019s ad format: a sponsored card with a headline, description, image and link, shown below a ChatGPT answer when the conversation topic matches your targeting. It is always labeled Sponsored and never changes the answer itself.<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-item relative z-30 border-t border-white\/40\" data-index=\"1\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-title flex items-center\" style=\"min-height: 7.083vh;\">\n\t\t\t\t\t\t\t<div class=\"flex items-start gap-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mt-1 text-white\">\n\t\t\t\t\t\t\t\t\t02\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-md\/tight uppercase font-bold text-balance max-w-3xl\">\n\t\t\t\t\t\t\t\t\t\tWho sees ads in ChatGPT?\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-content absolute inset-x-0 top-full opacity-0 will-change-[transform,opacity,clip-path]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance max-w-4xl ml-auto text-left\">\n\t\t\t\t\t\t\t\t\t<p>Only users on the free tiers, Free and Go. Subscribers on Plus, Pro, Business, Enterprise and Edu see no ads, and neither do users under 18. That still covers most of ChatGPT\u2019s more than one billion weekly users (OpenAI, August 2026).<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-item relative z-30 border-t border-white\/40\" data-index=\"2\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-title flex items-center\" style=\"min-height: 7.083vh;\">\n\t\t\t\t\t\t\t<div class=\"flex items-start gap-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mt-1 text-white\">\n\t\t\t\t\t\t\t\t\t03\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-md\/tight uppercase font-bold text-balance max-w-3xl\">\n\t\t\t\t\t\t\t\t\t\tWhen can EU companies advertise?\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-content absolute inset-x-0 top-full opacity-0 will-change-[transform,opacity,clip-path]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance max-w-4xl ml-auto text-left\">\n\t\t\t\t\t\t\t\t\t<p>Right away. Ads have been shown to users across 31 European countries since August 24, 2026, and since August 31, 2026 the self-serve OpenAI Ads Manager is open to businesses across Europe. You create the account yourself and go through business verification, which can take a few days, so measurement and feed preparation should run in parallel.<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-item relative z-30 border-t border-white\/40\" data-index=\"3\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-title flex items-center\" style=\"min-height: 7.083vh;\">\n\t\t\t\t\t\t\t<div class=\"flex items-start gap-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mt-1 text-white\">\n\t\t\t\t\t\t\t\t\t04\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-md\/tight uppercase font-bold text-balance max-w-3xl\">\n\t\t\t\t\t\t\t\t\t\tHow do you target ads in ChatGPT?\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-content absolute inset-x-0 top-full opacity-0 will-change-[transform,opacity,clip-path]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance max-w-4xl ml-auto text-left\">\n\t\t\t\t\t\t\t\t\t<p>Through contextual signals: you describe the situation where your offer should appear, and the system matches the ad to the meaning of the whole conversation. At launch in the EU there is no targeting on chat history or personal profiles, only conversation topic, approximate location, device and language.<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-item relative z-30 border-t border-white\/40\" data-index=\"4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-title flex items-center\" style=\"min-height: 7.083vh;\">\n\t\t\t\t\t\t\t<div class=\"flex items-start gap-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mt-1 text-white\">\n\t\t\t\t\t\t\t\t\t05\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-md\/tight uppercase font-bold text-balance max-w-3xl\">\n\t\t\t\t\t\t\t\t\t\tWhat do we need to launch?\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-content absolute inset-x-0 top-full opacity-0 will-change-[transform,opacity,clip-path]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance max-w-4xl ml-auto text-left\">\n\t\t\t\t\t\t\t\t\t<p>Your own OpenAI ad account with business verification, a payment card issued to the same company and country, measurement in place and, for e\u2011commerce, a product feed. Note that the account\u2019s country, currency and timezone lock after creation. We guide you through the whole process and you then share the account with our agency access.<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-item relative z-30 border-t border-white\/40\" data-index=\"5\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-title flex items-center\" style=\"min-height: 7.083vh;\">\n\t\t\t\t\t\t\t<div class=\"flex items-start gap-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mt-1 text-white\">\n\t\t\t\t\t\t\t\t\t06\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-md\/tight uppercase font-bold text-balance max-w-3xl\">\n\t\t\t\t\t\t\t\t\t\tDo we need a product feed?\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-content absolute inset-x-0 top-full opacity-0 will-change-[transform,opacity,clip-path]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance max-w-4xl ml-auto text-left\">\n\t\t\t\t\t\t\t\t\t<p>Only e\u2011commerce stores do. The OpenAI feed is compatible with the Google Shopping feed, so your existing feed is the right starting point. We add the required fields, improve titles and add conversational attributes so products surface for descriptive questions too.<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-item relative z-30 border-t border-white\/40\" data-index=\"6\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-title flex items-center\" style=\"min-height: 7.083vh;\">\n\t\t\t\t\t\t\t<div class=\"flex items-start gap-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mt-1 text-white\">\n\t\t\t\t\t\t\t\t\t07\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-md\/tight uppercase font-bold text-balance max-w-3xl\">\n\t\t\t\t\t\t\t\t\t\tHow much do ChatGPT Ads cost?\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-content absolute inset-x-0 top-full opacity-0 will-change-[transform,opacity,clip-path]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance max-w-4xl ml-auto text-left\">\n\t\t\t\t\t\t\t\t\t<p>You pay per click in an auction, typically a few dollars per click, with no minimum commitments; the minimum daily budget depends on the account currency. Our fee depends on scope, contact us and we will give you a specific range within a few days.<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-item relative z-30 border-t border-white\/40\" data-index=\"7\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-title flex items-center\" style=\"min-height: 7.083vh;\">\n\t\t\t\t\t\t\t<div class=\"flex items-start gap-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mt-1 text-white\">\n\t\t\t\t\t\t\t\t\t08\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-md\/tight uppercase font-bold text-balance max-w-3xl\">\n\t\t\t\t\t\t\t\t\t\tAre ChatGPT Ads worth it already?\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-content absolute inset-x-0 top-full opacity-0 will-change-[transform,opacity,clip-path]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance max-w-4xl ml-auto text-left\">\n\t\t\t\t\t\t\t\t\t<p>The honest answer: nobody knows upfront, the auction is still settling. That is why we launch the channel as a controlled test with a separate budget and evaluation over months. The upside of being early is low auction competition and a data head start.<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-item relative z-30 border-t border-white\/40\" data-index=\"8\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-title flex items-center\" style=\"min-height: 7.083vh;\">\n\t\t\t\t\t\t\t<div class=\"flex items-start gap-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mt-1 text-white\">\n\t\t\t\t\t\t\t\t\t09\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-md\/tight uppercase font-bold text-balance max-w-3xl\">\n\t\t\t\t\t\t\t\t\t\tHow do you measure success?\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-content absolute inset-x-0 top-full opacity-0 will-change-[transform,opacity,clip-path]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance max-w-4xl ml-auto text-left\">\n\t\t\t\t\t\t\t\t\t<p>On business numbers: revenue, ROAS, margin, new customers or qualified leads. Clicks and impressions are never the goal, only the means.<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-item relative z-30 border-t border-white\/40\" data-index=\"9\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-title flex items-center\" style=\"min-height: 7.083vh;\">\n\t\t\t\t\t\t\t<div class=\"flex items-start gap-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mt-1 text-white\">\n\t\t\t\t\t\t\t\t\t10\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-md\/tight uppercase font-bold text-balance max-w-3xl\">\n\t\t\t\t\t\t\t\t\t\tWhere do ChatGPT Ads run?\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-content absolute inset-x-0 top-full opacity-0 will-change-[transform,opacity,clip-path]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance max-w-4xl ml-auto text-left\">\n\t\t\t\t\t\t\t\t\t<p>Ads are shown in 31 European countries plus the US, UK, Canada, Australia, Japan and others; the self-serve Ads Manager is available to advertisers in 48 countries, including all of the EU since August 31, 2026. The account is tied to one country and currency, so a brand selling across Europe plans the account structure before creating it.<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-item relative z-30 border-t border-white\/40\" data-index=\"10\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-title flex items-center\" style=\"min-height: 7.083vh;\">\n\t\t\t\t\t\t\t<div class=\"flex items-start gap-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mt-1 text-white\">\n\t\t\t\t\t\t\t\t\t11\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-md\/tight uppercase font-bold text-balance max-w-3xl\">\n\t\t\t\t\t\t\t\t\t\tCan an agency use its own account?\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-content absolute inset-x-0 top-full opacity-0 will-change-[transform,opacity,clip-path]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance max-w-4xl ml-auto text-left\">\n\t\t\t\t\t\t\t\t\t<p>No. OpenAI requires each advertiser to own and verify its account; an agency works through shared access. That protects your data and your history if you ever change partners.<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-item relative z-30 border-t border-white\/40\" data-index=\"11\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-title flex items-center\" style=\"min-height: 7.083vh;\">\n\t\t\t\t\t\t\t<div class=\"flex items-start gap-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mt-1 text-white\">\n\t\t\t\t\t\t\t\t\t12\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-md\/tight uppercase font-bold text-balance max-w-3xl\">\n\t\t\t\t\t\t\t\t\t\tDo you work outside Czechia?\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-content absolute inset-x-0 top-full opacity-0 will-change-[transform,opacity,clip-path]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance max-w-4xl ml-auto text-left\">\n\t\t\t\t\t\t\t\t\t<p>Yes. We run ChatGPT Ads for European brands in English, with account setup, measurement and feed work that does not depend on the market. Restricted categories differ outside the US, which we check before onboarding.<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"service-accordion-end border-t border-white\/40\" aria-hidden=\"true\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"block lg:in-[.gsap]:motion-safe:hidden\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sticky top-0 w-full border-b border-white\/40 py-6 bg-primary-500\" style=\"z-index: 12;\">\n\t\t\t\t\t<div class=\"flex items-start gap-3 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-base flex-shrink-0 text-white\">\n\t\t\t\t\t\t\t01\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight uppercase font-bold text-balance\">\n\t\t\t\t\t\t\t\tWhat are ChatGPT Ads?\n\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-base\/tight text-balance\">\n\t\t\t\t\t\t\t<p>OpenAI\u2019s ad format: a sponsored card with a headline, description, image and link, shown below a ChatGPT answer when the conversation topic matches your targeting. It is always labeled Sponsored and never changes the answer itself.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sticky top-0 w-full border-b border-white\/40 py-6 bg-primary-500\" style=\"z-index: 13;\">\n\t\t\t\t\t<div class=\"flex items-start gap-3 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-base flex-shrink-0 text-white\">\n\t\t\t\t\t\t\t02\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight uppercase font-bold text-balance\">\n\t\t\t\t\t\t\t\tWho sees ads in ChatGPT?\n\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-base\/tight text-balance\">\n\t\t\t\t\t\t\t<p>Only users on the free tiers, Free and Go. Subscribers on Plus, Pro, Business, Enterprise and Edu see no ads, and neither do users under 18. That still covers most of ChatGPT\u2019s more than one billion weekly users (OpenAI, August 2026).<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sticky top-0 w-full border-b border-white\/40 py-6 bg-primary-500\" style=\"z-index: 14;\">\n\t\t\t\t\t<div class=\"flex items-start gap-3 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-base flex-shrink-0 text-white\">\n\t\t\t\t\t\t\t03\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight uppercase font-bold text-balance\">\n\t\t\t\t\t\t\t\tWhen can EU companies advertise?\n\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-base\/tight text-balance\">\n\t\t\t\t\t\t\t<p>Right away. Ads have been shown to users across 31 European countries since August 24, 2026, and since August 31, 2026 the self-serve OpenAI Ads Manager is open to businesses across Europe. You create the account yourself and go through business verification, which can take a few days, so measurement and feed preparation should run in parallel.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sticky top-0 w-full border-b border-white\/40 py-6 bg-primary-500\" style=\"z-index: 15;\">\n\t\t\t\t\t<div class=\"flex items-start gap-3 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-base flex-shrink-0 text-white\">\n\t\t\t\t\t\t\t04\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight uppercase font-bold text-balance\">\n\t\t\t\t\t\t\t\tHow do you target ads in ChatGPT?\n\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-base\/tight text-balance\">\n\t\t\t\t\t\t\t<p>Through contextual signals: you describe the situation where your offer should appear, and the system matches the ad to the meaning of the whole conversation. At launch in the EU there is no targeting on chat history or personal profiles, only conversation topic, approximate location, device and language.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sticky top-0 w-full border-b border-white\/40 py-6 bg-primary-500\" style=\"z-index: 16;\">\n\t\t\t\t\t<div class=\"flex items-start gap-3 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-base flex-shrink-0 text-white\">\n\t\t\t\t\t\t\t05\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight uppercase font-bold text-balance\">\n\t\t\t\t\t\t\t\tWhat do we need to launch?\n\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-base\/tight text-balance\">\n\t\t\t\t\t\t\t<p>Your own OpenAI ad account with business verification, a payment card issued to the same company and country, measurement in place and, for e\u2011commerce, a product feed. Note that the account\u2019s country, currency and timezone lock after creation. We guide you through the whole process and you then share the account with our agency access.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sticky top-0 w-full border-b border-white\/40 py-6 bg-primary-500\" style=\"z-index: 17;\">\n\t\t\t\t\t<div class=\"flex items-start gap-3 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-base flex-shrink-0 text-white\">\n\t\t\t\t\t\t\t06\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight uppercase font-bold text-balance\">\n\t\t\t\t\t\t\t\tDo we need a product feed?\n\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-base\/tight text-balance\">\n\t\t\t\t\t\t\t<p>Only e\u2011commerce stores do. The OpenAI feed is compatible with the Google Shopping feed, so your existing feed is the right starting point. We add the required fields, improve titles and add conversational attributes so products surface for descriptive questions too.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sticky top-0 w-full border-b border-white\/40 py-6 bg-primary-500\" style=\"z-index: 18;\">\n\t\t\t\t\t<div class=\"flex items-start gap-3 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-base flex-shrink-0 text-white\">\n\t\t\t\t\t\t\t07\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight uppercase font-bold text-balance\">\n\t\t\t\t\t\t\t\tHow much do ChatGPT Ads cost?\n\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-base\/tight text-balance\">\n\t\t\t\t\t\t\t<p>You pay per click in an auction, typically a few dollars per click, with no minimum commitments; the minimum daily budget depends on the account currency. Our fee depends on scope, contact us and we will give you a specific range within a few days.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sticky top-0 w-full border-b border-white\/40 py-6 bg-primary-500\" style=\"z-index: 19;\">\n\t\t\t\t\t<div class=\"flex items-start gap-3 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-base flex-shrink-0 text-white\">\n\t\t\t\t\t\t\t08\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight uppercase font-bold text-balance\">\n\t\t\t\t\t\t\t\tAre ChatGPT Ads worth it already?\n\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-base\/tight text-balance\">\n\t\t\t\t\t\t\t<p>The honest answer: nobody knows upfront, the auction is still settling. That is why we launch the channel as a controlled test with a separate budget and evaluation over months. The upside of being early is low auction competition and a data head start.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sticky top-0 w-full border-b border-white\/40 py-6 bg-primary-500\" style=\"z-index: 20;\">\n\t\t\t\t\t<div class=\"flex items-start gap-3 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-base flex-shrink-0 text-white\">\n\t\t\t\t\t\t\t09\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight uppercase font-bold text-balance\">\n\t\t\t\t\t\t\t\tHow do you measure success?\n\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-base\/tight text-balance\">\n\t\t\t\t\t\t\t<p>On business numbers: revenue, ROAS, margin, new customers or qualified leads. Clicks and impressions are never the goal, only the means.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sticky top-0 w-full border-b border-white\/40 py-6 bg-primary-500\" style=\"z-index: 21;\">\n\t\t\t\t\t<div class=\"flex items-start gap-3 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-base flex-shrink-0 text-white\">\n\t\t\t\t\t\t\t10\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight uppercase font-bold text-balance\">\n\t\t\t\t\t\t\t\tWhere do ChatGPT Ads run?\n\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-base\/tight text-balance\">\n\t\t\t\t\t\t\t<p>Ads are shown in 31 European countries plus the US, UK, Canada, Australia, Japan and others; the self-serve Ads Manager is available to advertisers in 48 countries, including all of the EU since August 31, 2026. The account is tied to one country and currency, so a brand selling across Europe plans the account structure before creating it.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sticky top-0 w-full border-b border-white\/40 py-6 bg-primary-500\" style=\"z-index: 22;\">\n\t\t\t\t\t<div class=\"flex items-start gap-3 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-base flex-shrink-0 text-white\">\n\t\t\t\t\t\t\t11\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight uppercase font-bold text-balance\">\n\t\t\t\t\t\t\t\tCan an agency use its own account?\n\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-base\/tight text-balance\">\n\t\t\t\t\t\t\t<p>No. OpenAI requires each advertiser to own and verify its account; an agency works through shared access. That protects your data and your history if you ever change partners.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sticky top-0 w-full border-b border-white\/40 py-6 bg-primary-500\" style=\"z-index: 23;\">\n\t\t\t\t\t<div class=\"flex items-start gap-3 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-base flex-shrink-0 text-white\">\n\t\t\t\t\t\t\t12\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight uppercase font-bold text-balance\">\n\t\t\t\t\t\t\t\tDo you work outside Czechia?\n\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-base\/tight text-balance\">\n\t\t\t\t\t\t\t<p>Yes. We run ChatGPT Ads for European brands in English, with account setup, measurement and feed work that does not depend on the market. Restricted categories differ outside the US, which we check before onboarding.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<div class=\"component-certificate-list relative z-10 bg-secondary-500 text-white py-24 2xl:py-48 wysiwyg-offset\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex justify-between items-center gap-6 flex-wrap mb-8 xl:mb-10\">\n\t\t\t\t\t\t\t<h2 class=\"text-3xl\/tight text-balance\">We have the certifications<\/h2>\n\t\t\t\t\t\t<div class=\"flex justify-end gap-1\">\n\t\t\t\t<div class=\"swiper-button-prev static m-0 size-14 lg:size-17.5 shrink-0 flex items-center justify-center after:hidden bg-white\/10\">\n\t\t\t\t\t<svg class=\"svg-slider-arrow size-4 lg:size-6 text-primary-500 rotate-180\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"4.08 6.5 24.83 21\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"4\" d=\"M6.084 17h19.833m-7.5 8.5 8.5-8.5m-8.5-8.5 8.5 8.5\"\/><\/svg>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"swiper-button-next static m-0 size-14 lg:size-17.5 shrink-0 flex items-center justify-center after:hidden bg-white\/10\">\n\t\t\t\t\t<svg class=\"svg-slider-arrow size-4 lg:size-6 text-primary-500\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"4.08 6.5 24.83 21\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"4\" d=\"M6.084 17h19.833m-7.5 8.5 8.5-8.5m-8.5-8.5 8.5 8.5\"\/><\/svg>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"swiper\">\n\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex justify-center items-center border border-white\/20 w-full aspect-square p-4 lg:p-8\" gsap-animation=\"reveal\" gsap-delay=\"0.1\">\n\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/certificate-list-google-2025-1.svg\" width=\"129\" height=\"123\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full max-w-[12rem] max-h-[9rem] object-contain brightness-0 invert\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex justify-center items-center border border-white\/20 w-full aspect-square p-4 lg:p-8\" gsap-animation=\"reveal\" gsap-delay=\"0.2\">\n\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/certificate-list-2-2.svg\" width=\"187\" height=\"107\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full max-w-[12rem] max-h-[9rem] object-contain brightness-0 invert\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex justify-center items-center border border-white\/20 w-full aspect-square p-4 lg:p-8\" gsap-animation=\"reveal\" gsap-delay=\"0.3\">\n\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/certificate-list-3-1.svg\" width=\"220\" height=\"91\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full max-w-[12rem] max-h-[9rem] object-contain brightness-0 invert\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex justify-center items-center border border-white\/20 w-full aspect-square p-4 lg:p-8\" gsap-animation=\"reveal\" gsap-delay=\"0.4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/certificate-list-4-1.svg\" width=\"247\" height=\"79\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full max-w-[12rem] max-h-[9rem] object-contain brightness-0 invert\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex justify-center items-center border border-white\/20 w-full aspect-square p-4 lg:p-8\" gsap-animation=\"reveal\" gsap-delay=\"0.5\">\n\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/certificate-list-critoe-1.svg\" width=\"224\" height=\"54\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full max-w-[12rem] max-h-[9rem] object-contain brightness-0 invert\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex justify-center items-center border border-white\/20 w-full aspect-square p-4 lg:p-8\" gsap-animation=\"reveal\" 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invert\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex justify-center items-center border border-white\/20 w-full aspect-square p-4 lg:p-8\" gsap-animation=\"reveal\" gsap-delay=\"0.8\">\n\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/certificate-list-google-comparison-2025-1.svg\" width=\"123\" height=\"123\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full max-w-[12rem] max-h-[9rem] object-contain brightness-0 invert\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex justify-center items-center border border-white\/20 w-full aspect-square p-4 lg:p-8\" gsap-animation=\"reveal\" gsap-delay=\"0.9\">\n\t\t\t\t\t\t\t\t\t\t\t\t<picture 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height=\"93\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full max-w-[12rem] max-h-[9rem] object-contain brightness-0 invert\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<div class=\"component-contact-image relative overflow-clip bg-secondary-500 text-secondary-500 md:text-white mt-16 lg:mt-24 2xl:mt-48 wysiwyg-offset\">\n\t\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<div gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\t\t<picture class=\"block aspect-[1636\/1090] w-full overflow-hidden js-image-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/2560x0-default\/a7a06531.avif\" type=\"image\/avif\" width=\"2560\" height=\"1707\" media=\"(min-width: 1024px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1200x0-default\/a7a06531.avif\" type=\"image\/avif\" width=\"1200\" 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