{"id":2546,"date":"2026-08-01T20:50:32","date_gmt":"2026-08-01T18:50:32","guid":{"rendered":"https:\/\/mairateam.com\/?page_id=2546"},"modified":"2026-10-26T13:36:00","modified_gmt":"2026-10-26T12:36:00","slug":"meta-ads-agency","status":"publish","type":"page","link":"https:\/\/mairateam.com\/en\/meta-ads-agency\/","title":{"rendered":"Meta Ads Agency"},"content":{"rendered":"\t\t\t\t<div class=\"component-page-header-service bg-secondary-500 text-white my-8 sm:my-16 lg:my-24 wysiwyg-offset\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"grid grid-cols-1 lg:grid-cols-12 gap-10\" gsap-animation=\"slide-up\">\n\t\t\t<div class=\"lg:col-span-6\">\n\t\t\t\t\t\t\t\t<h1 class=\"text-[3rem]\/[0.92] md:text-[5rem]\/[0.92] xl:text-[6rem]\/[0.92] 2xl:text-[9.375rem]\/[0.92] text-balance font-bold uppercase my-6 sm:my-8 lg:mb-9 lg:mt-17\" gsap-animation=\"slide-up\">Meta Ads Agency<\/h1>\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap gap-2 sm:gap-3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-lg lg:text-xl font-medium border border-white\/20 rounded-full px-5 lg:px-7 py-1.5 sm:py-2\">\n\t\t\t\t\t\t\t\t\tAdvantage+\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-lg lg:text-xl font-medium border border-white\/20 rounded-full px-5 lg:px-7 py-1.5 sm:py-2\">\n\t\t\t\t\t\t\t\t\tCatalog campaigns\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-lg lg:text-xl font-medium border border-white\/20 rounded-full px-5 lg:px-7 py-1.5 sm:py-2\">\n\t\t\t\t\t\t\t\t\tCreative testing\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-lg lg:text-xl font-medium border border-white\/20 rounded-full px-5 lg:px-7 py-1.5 sm:py-2\">\n\t\t\t\t\t\t\t\t\tPost-iOS measurement\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-lg lg:text-xl font-medium border border-white\/20 rounded-full px-5 lg:px-7 py-1.5 sm:py-2\">\n\t\t\t\t\t\t\t\t\tFull-funnel\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"lg:col-span-6 flex items-end\">\n\t\t\t\t<div class=\"lg:-mb-7.5\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert text-[1.1875rem]\/[1.4] lg:text-[1.875rem]\/tight text-balance mb-8\">\n\t\t\t\t\t\t\t<p>On Facebook and Instagram, Meta Ads is often the only channel that can both create demand and close it. Performance today is decided by creative and by the data you send back, not by targeting options. We manage Advantage+ and catalog campaigns, test creative systematically and measure so that the numbers in Meta Ads Manager match what you see in your books.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<div class=\"component-zig-zag bg-secondary-500 wysiwyg-offset\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"grid grid-cols-1 items-center lg:grid-cols-2 gap-x-9 gap-y-6 xl:gap-y-17\">\n\t\t\t\t\t\t\t\t<div\n\t\t\t\tclass=\"grid grid-cols-subgrid items-center lg:col-span-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"size-full aspect-square max-w-full lg:order-last\" gsap-animation=\"reveal\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1700x1700-crop\/a7a06305-1.avif\" type=\"image\/avif\" width=\"1700\" height=\"1700\" media=\"(min-width: 1500px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1200x1200-crop\/a7a06305-1.avif\" type=\"image\/avif\" width=\"1200\" height=\"1200\" media=\"(min-width: 1024px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/850x850-crop\/a7a06305-1.avif\" type=\"image\/avif\" width=\"850\" height=\"850\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/a7a06305-1.jpg\" width=\"3000\" height=\"2000\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"h-full w-full object-cover\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"relative flex flex-col gap-6 max-w-[50rem] px-6 py-10 lg:py-16 xl:py-24 justify-self-end lg:order-first xl:px-16\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"prose text-3xl\/[1.1] sm:text-4xl\/[1.1] lg:text-5xl\/[1.1] xl:text-6xl\/[1.1] text-white font-bold uppercase text-balance\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\tMeta Ads in a nutshell\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert text-lg\/[1.25] lg:text-xl\/[1.25] text-balance\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\t<table>\n<tbody>\n<tr>\n<td><strong>What it is<\/strong><\/td>\n<td>Meta\u2019s advertising system covering Facebook, Instagram, Messenger and the Audience Network<\/td>\n<\/tr>\n<tr>\n<td><strong>Main formats<\/strong><\/td>\n<td>Advantage+ Shopping, catalog and dynamic campaigns, video and reels, lead forms<\/td>\n<\/tr>\n<tr>\n<td><strong>Who it fits<\/strong><\/td>\n<td>E\u2011commerce and brands that need to create demand, not only harvest what already exists<\/td>\n<\/tr>\n<tr>\n<td><strong>Where performance is decided<\/strong><\/td>\n<td>Creative, catalog quality and the signals coming from the Conversions API<\/td>\n<\/tr>\n<tr>\n<td><strong>Cost<\/strong><\/td>\n<td>You pay per impression or result based on the auction. Management is part of our PPC engagement<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div\n\t\t\t\tclass=\"grid grid-cols-subgrid items-center lg:col-span-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"size-full aspect-square max-w-full\" gsap-animation=\"reveal\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1700x1700-crop\/a7a06468.avif\" type=\"image\/avif\" width=\"1700\" height=\"1700\" media=\"(min-width: 1500px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1200x1200-crop\/a7a06468.avif\" type=\"image\/avif\" width=\"1200\" height=\"1200\" media=\"(min-width: 1024px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/850x850-crop\/a7a06468.avif\" type=\"image\/avif\" width=\"850\" height=\"850\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/a7a06468.jpg\" width=\"3000\" height=\"2000\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"h-full w-full object-cover\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"relative flex flex-col gap-6 max-w-[50rem] px-6 py-10 lg:py-16 xl:py-24 xl:px-20\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"prose text-3xl\/[1.1] sm:text-4xl\/[1.1] lg:text-5xl\/[1.1] xl:text-6xl\/[1.1] text-white font-bold uppercase text-balance\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\tHow we approach Meta Ads\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert text-lg\/[1.25] lg:text-xl\/[1.25] text-balance\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\t<ul>\n<li>Creative is the main performance variable. We test it inside a fixed framework, not by throwing visuals at the account. Across our clients that means <strong>1,200 creatives every month<\/strong><\/li>\n<li>We produce creative in-house, including AI-generated variants, so testing is never blocked waiting for assets<\/li>\n<li>Advantage+ campaigns are set up so they do not take credit for brand and remarketing traffic<\/li>\n<li>Conversions API and server-side tracking instead of relying on a browser pixel that loses data after iOS changes<\/li>\n<li>We evaluate incrementally: what matters is added orders, not attributed numbers in the interface<\/li>\n<\/ul>\n<p>Related: <a href=\"https:\/\/mairateam.com\/en\/performance-creative-production\/\">Creative production<\/a>, <a href=\"https:\/\/mairateam.com\/en\/ppc-agency\/\">PPC agency<\/a>, <a href=\"https:\/\/mairateam.com\/en\/ecommerce-marketing-agency\/\">E\u2011commerce marketing<\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<div class=\"component-service-claims relative py-20 sm:py-24 xl:py-32 2xl:py-48 bg-secondary-500 text-white wysiwyg-offset\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"grid grid-cols-1 lg:grid-cols-2 gap-12 lg:gap-16 xl:gap-26 items-start\">\n\t\t\t\t\t<div class=\"lg:sticky lg:top-32\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\t\t<picture class=\"block aspect-square overflow-hidden\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/800x800-crop\/a7a06568.avif\" type=\"image\/avif\" width=\"800\" height=\"800\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/a7a06568.jpg\" width=\"3000\" height=\"2000\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full object-cover\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/div>\n\t\t\n\t\t<div class=\"flex flex-col gap-16 lg:gap-24 2xl:gap-32\">\n\t\t\t\t\t\t\t<div class=\"flex flex-col gap-6\" gsap-animation=\"slide-up\" gsap-delay=\"0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"text-display-lg leading-[1.1] font-bold uppercase text-balance\">Creative as the main lever<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert max-w-none text-pretty text-body-sm font-medium\"><p>In Meta Ads, creative now matters more than targeting settings. We run our own performance creative production and test 1,200 creatives every month across our clients. That is a volume most in-house teams cannot sustain.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"flex flex-col gap-6\" gsap-animation=\"slide-up\" gsap-delay=\"0.1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"text-display-lg leading-[1.1] font-bold uppercase text-balance\">Catalog under control<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert max-w-none text-pretty text-body-sm font-medium\"><p>Dynamic and catalog campaigns depend on product data quality. We handle the Meta feed as rigorously as we handle Google Shopping.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"flex flex-col gap-6\" gsap-animation=\"slide-up\" gsap-delay=\"0.2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"text-display-lg leading-[1.1] font-bold uppercase text-balance\">Measurement that survived iOS<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert max-w-none text-pretty text-body-sm font-medium\"><p>Conversions API, server-side tracking and event deduplication. Without them Meta misses a large share of conversions and optimizes blind.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"flex flex-col gap-6\" gsap-animation=\"slide-up\" gsap-delay=\"0.3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"text-display-lg leading-[1.1] font-bold uppercase text-balance\">Full-funnel, not just retargeting<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert max-w-none text-pretty text-body-sm font-medium\"><p>Retargeting harvests demand somebody else created. We also build the top of the funnel so there is someone to talk to, and we measure whether it pays off.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<div class=\"component-steps-slider relative bg-primary-500 text-white py-16 lg:py-32 xl:py-44 wysiwyg-offset\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid grid-cols-1 md:grid-cols-12 gap-6 md:gap-12 mb-12 lg:mb-16\" gsap-animation=\"slide-up\">\n\t\t\t\t<div class=\"md:col-span-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"text-xl lg:text-3xl text-balance font-medium leading-none mb-6 lg:mb-12 xl:mb-16\">How the collaboration works<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-3xl\/[1.1] sm:text-4xl\/[1.1] lg:text-5xl\/[1.1] xl:text-6xl\/[1.1] font-bold uppercase text-balance\"><p>From audit to live campaigns, typically within a few weeks.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"md:col-span-4 self-end\">\n\t\t\t\t\t<div class=\"flex md:justify-end gap-1 items-start\">\n\t\t\t\t\t\t<div class=\"swiper-button-prev static m-0 size-14 lg:size-17.5 shrink-0 flex items-center justify-center after:hidden bg-white\/20\">\n\t\t\t\t\t\t\t<svg class=\"svg-slider-arrow size-4 lg:size-6 text-white rotate-180\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"4.08 6.5 24.83 21\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"4\" d=\"M6.084 17h19.833m-7.5 8.5 8.5-8.5m-8.5-8.5 8.5 8.5\"\/><\/svg>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"swiper-button-next static m-0 size-14 lg:size-17.5 shrink-0 flex items-center justify-center after:hidden bg-white\/20\">\n\t\t\t\t\t\t\t<svg class=\"svg-slider-arrow size-4 lg:size-6 text-white\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"4.08 6.5 24.83 21\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"4\" d=\"M6.084 17h19.833m-7.5 8.5 8.5-8.5m-8.5-8.5 8.5 8.5\"\/><\/svg>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"relative\" gsap-animation=\"slide-up\">\n\t\t\t<div class=\"swiper overflow-visible\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide flex h-auto\">\n\t\t\t\t\t\t\t<div class=\"bg-white text-secondary-500 p-6 sm:p-8 h-full flex flex-col flex-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mb-3 md:mb-5\">01<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight sm:text-3xl\/tight xl:text-[2.5rem]\/tight uppercase font-bold text-secondary-500 text-balance mb-3 md:mb-5\">Audit and goals<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance flex-grow\"><p>We go through your accounts, measurement and numbers. We tell you straight where performance leaks and what will move the needle most.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide flex h-auto\">\n\t\t\t\t\t\t\t<div class=\"bg-white text-secondary-500 p-6 sm:p-8 h-full flex flex-col flex-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mb-3 md:mb-5\">02<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight sm:text-3xl\/tight xl:text-[2.5rem]\/tight uppercase font-bold text-secondary-500 text-balance mb-3 md:mb-5\">Strategy and media plan<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance flex-grow\"><p>Channels and budgets based on your margins and goals. Fully transparent: media and fee separated, plan against reality every month.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide flex h-auto\">\n\t\t\t\t\t\t\t<div class=\"bg-white text-secondary-500 p-6 sm:p-8 h-full flex flex-col flex-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mb-3 md:mb-5\">03<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight sm:text-3xl\/tight xl:text-[2.5rem]\/tight uppercase font-bold text-secondary-500 text-balance mb-3 md:mb-5\">Setup and measurement<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance flex-grow\"><p>Campaign structures, feeds, conversion tracking and dashboards. We build the whole machine, even from zero.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide flex h-auto\">\n\t\t\t\t\t\t\t<div class=\"bg-white text-secondary-500 p-6 sm:p-8 h-full flex flex-col flex-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mb-3 md:mb-5\">04<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight sm:text-3xl\/tight xl:text-[2.5rem]\/tight uppercase font-bold text-secondary-500 text-balance mb-3 md:mb-5\">Optimization and reporting<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance flex-grow\"><p>Weekly iterations, budget flows to what earns. We report business numbers, not clicks.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<section class=\"component-reference-detail relative overflow-hidden bg-primary-500 text-secondary-500 py-20 sm:py-24 xl:py-32 2xl:py-48 wysiwyg-offset\">\n\t\t\t\t\t\t\t<div x-data=\"{ active: 0 }\">\n\t\t\t\t\t<div class=\"container\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\t\t<div class=\"text-white text-xl lg:text-[1.875rem]\/[1.3] font-medium mb-4 lg:mb-6\">Proof, not promises<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"text-heading-xl\/[1.1] font-bold uppercase text-balance max-w-[18ch]\">\n\t\t\t\t\t\tOur case studies\n\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"container\">\n\t\t\t<div class=\"relative mt-10 lg:mt-18\" role=\"tablist\">\n\t\t\t\t<div class=\"js-reference-tabs-fade\">\n\t\t\t\t\t<div class=\"swiper reference-detail-tabs overflow-visible\">\n\t\t\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide !w-auto border-b-[5px] border-white\/30\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\trole=\"tab\"\n\t\t\t\t\t\t\t\t\t\t\t@click=\"active = 0\"\n\t\t\t\t\t\t\t\t\t\t\t:aria-selected=\"active === 0 ? 'true' : 'false'\"\n\t\t\t\t\t\t\t\t\t\t\t:tabindex=\"active === 0 ? 0 : -1\"\n\t\t\t\t\t\t\t\t\t\t\t:class=\"active === 0 ? 'text-white border-white' : 'text-white\/70 border-transparent hover:text-white'\"\n\t\t\t\t\t\t\t\t\t\t\t class=\"relative shrink-0 whitespace-nowrap -mb-[5px] px-5 py-1.5 text-xl lg:text-[1.875rem]\/[1.3] font-bold uppercase border-b-[5px] transition-colors duration-200 cursor-pointer\"\n\t\t\t\t\t\t\t\t\t\t>Knuspr<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide !w-auto border-b-[5px] border-white\/30\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\trole=\"tab\"\n\t\t\t\t\t\t\t\t\t\t\t@click=\"active = 1\"\n\t\t\t\t\t\t\t\t\t\t\t:aria-selected=\"active === 1 ? 'true' : 'false'\"\n\t\t\t\t\t\t\t\t\t\t\t:tabindex=\"active === 1 ? 0 : -1\"\n\t\t\t\t\t\t\t\t\t\t\t:class=\"active === 1 ? 'text-white border-white' : 'text-white\/70 border-transparent hover:text-white'\"\n\t\t\t\t\t\t\t\t\t\t\t class=\"relative shrink-0 whitespace-nowrap -mb-[5px] px-5 py-1.5 text-xl lg:text-[1.875rem]\/[1.3] font-bold uppercase border-b-[5px] transition-colors duration-200 cursor-pointer\"\n\t\t\t\t\t\t\t\t\t\t>Be Lenka<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide !w-auto border-b-[5px] border-white\/30\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\trole=\"tab\"\n\t\t\t\t\t\t\t\t\t\t\t@click=\"active = 2\"\n\t\t\t\t\t\t\t\t\t\t\t:aria-selected=\"active === 2 ? 'true' : 'false'\"\n\t\t\t\t\t\t\t\t\t\t\t:tabindex=\"active === 2 ? 0 : -1\"\n\t\t\t\t\t\t\t\t\t\t\t:class=\"active === 2 ? 'text-white border-white' : 'text-white\/70 border-transparent hover:text-white'\"\n\t\t\t\t\t\t\t\t\t\t\t class=\"relative shrink-0 whitespace-nowrap -mb-[5px] px-5 py-1.5 text-xl lg:text-[1.875rem]\/[1.3] font-bold uppercase border-b-[5px] transition-colors duration-200 cursor-pointer\"\n\t\t\t\t\t\t\t\t\t\t>Showmax<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide !w-auto border-b-[5px] border-white\/30\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\trole=\"tab\"\n\t\t\t\t\t\t\t\t\t\t\t@click=\"active = 3\"\n\t\t\t\t\t\t\t\t\t\t\t:aria-selected=\"active === 3 ? 'true' : 'false'\"\n\t\t\t\t\t\t\t\t\t\t\t:tabindex=\"active === 3 ? 0 : -1\"\n\t\t\t\t\t\t\t\t\t\t\t:class=\"active === 3 ? 'text-white border-white' : 'text-white\/70 border-transparent hover:text-white'\"\n\t\t\t\t\t\t\t\t\t\t\t class=\"relative shrink-0 whitespace-nowrap -mb-[5px] px-5 py-1.5 text-xl lg:text-[1.875rem]\/[1.3] font-bold uppercase border-b-[5px] transition-colors duration-200 cursor-pointer\"\n\t\t\t\t\t\t\t\t\t\t>Sanitino<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide !w-auto border-b-[5px] border-white\/30\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\trole=\"tab\"\n\t\t\t\t\t\t\t\t\t\t\t@click=\"active = 4\"\n\t\t\t\t\t\t\t\t\t\t\t:aria-selected=\"active === 4 ? 'true' : 'false'\"\n\t\t\t\t\t\t\t\t\t\t\t:tabindex=\"active === 4 ? 0 : -1\"\n\t\t\t\t\t\t\t\t\t\t\t:class=\"active === 4 ? 'text-white border-white' : 'text-white\/70 border-transparent hover:text-white'\"\n\t\t\t\t\t\t\t\t\t\t\t class=\"relative shrink-0 whitespace-nowrap -mb-[5px] px-5 py-1.5 text-xl lg:text-[1.875rem]\/[1.3] font-bold uppercase border-b-[5px] transition-colors duration-200 cursor-pointer\"\n\t\t\t\t\t\t\t\t\t\t>Daytrip<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide !w-auto border-b-[5px] border-white\/30\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\trole=\"tab\"\n\t\t\t\t\t\t\t\t\t\t\t@click=\"active = 5\"\n\t\t\t\t\t\t\t\t\t\t\t:aria-selected=\"active === 5 ? 'true' : 'false'\"\n\t\t\t\t\t\t\t\t\t\t\t:tabindex=\"active === 5 ? 0 : -1\"\n\t\t\t\t\t\t\t\t\t\t\t:class=\"active === 5 ? 'text-white border-white' : 'text-white\/70 border-transparent hover:text-white'\"\n\t\t\t\t\t\t\t\t\t\t\t class=\"relative shrink-0 whitespace-nowrap -mb-[5px] px-5 py-1.5 text-xl lg:text-[1.875rem]\/[1.3] font-bold uppercase border-b-[5px] transition-colors duration-200 cursor-pointer\"\n\t\t\t\t\t\t\t\t\t\t>JetBrains<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide !w-auto border-b-[5px] border-white\/30\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\trole=\"tab\"\n\t\t\t\t\t\t\t\t\t\t\t@click=\"active = 6\"\n\t\t\t\t\t\t\t\t\t\t\t:aria-selected=\"active === 6 ? 'true' : 'false'\"\n\t\t\t\t\t\t\t\t\t\t\t:tabindex=\"active === 6 ? 0 : -1\"\n\t\t\t\t\t\t\t\t\t\t\t:class=\"active === 6 ? 'text-white border-white' : 'text-white\/70 border-transparent hover:text-white'\"\n\t\t\t\t\t\t\t\t\t\t\t class=\"relative shrink-0 whitespace-nowrap -mb-[5px] px-5 py-1.5 text-xl lg:text-[1.875rem]\/[1.3] font-bold uppercase border-b-[5px] transition-colors duration-200 cursor-pointer\"\n\t\t\t\t\t\t\t\t\t\t>Moje Ambulance<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"container mt-16\" gsap-animation=\"slide-up\" gsap-delay=\"0.1\">\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tx-show=\"active === 0\"\n\t\t\t\t\tx-cloak\n\t\t\t\t\tx-transition:enter=\"transition ease-out duration-300\"\n\t\t\t\t\tx-transition:enter-start=\"opacity-0 translate-y-4\"\n\t\t\t\t\tx-transition:enter-end=\"opacity-100 translate-y-0\"\n\t\t\t\t>\n\t\t\t\t\t\t<div class=\"relative border-2 border-white\/30 pt-32 lg:pt-12 px-6 lg:px-12 pb-8 lg:pb-12\">\n\t\t<div class=\"grid grid-cols-1 lg:grid-cols-12 gap-8 lg:gap-12 xl:gap-24 items-center\">\n\t\t\t\t\t\t<div class=\"lg:col-span-4 flex flex-col items-center text-center text-white\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"block -mt-14 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/logo-knuspr.svg\" width=\"102\" height=\"44\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-40 md:w-52 lg:w-64 xl:w-75 h-auto\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[3.5rem]\/[0.9] lg:text-[4.5rem]\/[0.9] xl:text-[6.25rem]\/[0.9] font-bold uppercase\">+470%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-base lg:text-lg font-medium uppercase mt-2 max-w-[16ch]\">Year-over-Year Growth in the Number of Orders<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"lg:col-span-8\">\n\t\t\t\t<div class=\"flex flex-wrap items-center gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-heading-xl\/none font-bold uppercase\">KNUSPR<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap gap-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">E\u2011commerce<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">Groceries<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"text-lg lg:text-xl font-medium mt-5\">Starting in 2024 \u00b7 DACH<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose font-medium text-lg\/relaxed lg:text-xl\/relaxed max-w-none mt-4\"><p>Scaling online grocery delivery: customer acquisition throughout the shopping process, retention cycles and aggressive expansion in the DACH region.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap items-stretch gap-4 mt-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[1.875rem]\/none lg:text-[2rem]\/none font-bold uppercase\">+470&nbsp;%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-xs lg:text-sm font-medium uppercase tracking-wider mt-1\">order growth<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"w-px self-stretch bg-secondary-500\/30\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[1.875rem]\/none lg:text-[2rem]\/none font-bold uppercase\">+150&nbsp;%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-xs lg:text-sm font-medium uppercase tracking-wider mt-1\">Top of Mind Awareness<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"w-px self-stretch bg-secondary-500\/30\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[1.875rem]\/none lg:text-[2rem]\/none font-bold uppercase\">-58&nbsp;%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-xs lg:text-sm font-medium uppercase tracking-wider mt-1\">CPA<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-8\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/case-studies\/knuspr-470-first-time-buyers-full-funnel-strategy\/\" class=\"btn btn-tertiary\" target=\"_blank\">\n\t\t\t\t\t\tRead the case study\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tx-show=\"active === 1\"\n\t\t\t\t\tx-cloak\n\t\t\t\t\tx-transition:enter=\"transition ease-out duration-300\"\n\t\t\t\t\tx-transition:enter-start=\"opacity-0 translate-y-4\"\n\t\t\t\t\tx-transition:enter-end=\"opacity-100 translate-y-0\"\n\t\t\t\t>\n\t\t\t\t\t\t<div class=\"relative border-2 border-white\/30 pt-32 lg:pt-12 px-6 lg:px-12 pb-8 lg:pb-12\">\n\t\t<div class=\"grid grid-cols-1 lg:grid-cols-12 gap-8 lg:gap-12 xl:gap-24 items-center\">\n\t\t\t\t\t\t<div class=\"lg:col-span-4 flex flex-col items-center text-center text-white\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"block -mt-14 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/be-lenka-idbnfsfzp6-1.svg\" width=\"344\" height=\"86\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-40 md:w-52 lg:w-64 xl:w-75 h-auto\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[3.5rem]\/[0.9] lg:text-[4.5rem]\/[0.9] xl:text-[6.25rem]\/[0.9] font-bold uppercase\">+98%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-base lg:text-lg font-medium uppercase mt-2 max-w-[16ch]\">increase in revenue<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"lg:col-span-8\">\n\t\t\t\t<div class=\"flex flex-wrap items-center gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-heading-xl\/none font-bold uppercase\">BE LENKA<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap gap-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">Footwear<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">D2C<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"text-lg lg:text-xl font-medium mt-5\">Starting in 2024 \u00b7 3+ countries<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose font-medium text-lg\/relaxed lg:text-xl\/relaxed max-w-none mt-4\"><p>Comprehensive restructuring of Google and Meta advertising accounts covering the entire purchase journey (full funnel) and precise customization of content for local markets in Western Europe.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap items-stretch gap-4 mt-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[1.875rem]\/none lg:text-[2rem]\/none font-bold uppercase\">+98&nbsp;%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-xs lg:text-sm font-medium uppercase tracking-wider mt-1\">Revenue Growth<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-8\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/case-studies\/be-lenka-98-revenue-growth-dach-region\/\" class=\"btn btn-tertiary\" target=\"_blank\">\n\t\t\t\t\t\tRead the case study\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tx-show=\"active === 2\"\n\t\t\t\t\tx-cloak\n\t\t\t\t\tx-transition:enter=\"transition ease-out duration-300\"\n\t\t\t\t\tx-transition:enter-start=\"opacity-0 translate-y-4\"\n\t\t\t\t\tx-transition:enter-end=\"opacity-100 translate-y-0\"\n\t\t\t\t>\n\t\t\t\t\t\t<div class=\"relative border-2 border-white\/30 pt-32 lg:pt-12 px-6 lg:px-12 pb-8 lg:pb-12\">\n\t\t<div class=\"grid grid-cols-1 lg:grid-cols-12 gap-8 lg:gap-12 xl:gap-24 items-center\">\n\t\t\t\t\t\t<div class=\"lg:col-span-4 flex flex-col items-center text-center text-white\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"block -mt-14 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/logo-showmax-1.svg\" width=\"599\" height=\"107\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-40 md:w-52 lg:w-64 xl:w-75 h-auto\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[3.5rem]\/[0.9] lg:text-[4.5rem]\/[0.9] xl:text-[6.25rem]\/[0.9] font-bold uppercase\">+97&nbsp;%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-base lg:text-lg font-medium uppercase mt-2 max-w-[16ch]\">Increase in Sales<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"lg:col-span-8\">\n\t\t\t\t<div class=\"flex flex-wrap items-center gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-heading-xl\/none font-bold uppercase\">SHOWMAX<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap gap-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">SaaS<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">Entertainment<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"text-lg lg:text-xl font-medium mt-5\">Africa<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose font-medium text-lg\/relaxed lg:text-xl\/relaxed max-w-none mt-4\"><p>A subscription streaming platform with Czech roots. Brand building and performance campaigns doubled subscription sales in six months.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap items-stretch gap-4 mt-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[1.875rem]\/none lg:text-[2rem]\/none font-bold uppercase\">+97&nbsp;%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-xs lg:text-sm font-medium uppercase tracking-wider mt-1\">Increase in Sales<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"w-px self-stretch bg-secondary-500\/30\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[1.875rem]\/none lg:text-[2rem]\/none font-bold uppercase\">-67&nbsp;%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-xs lg:text-sm font-medium uppercase tracking-wider mt-1\">CPA<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-8\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/case-studies\/showmax-97-sales-increase-brand-building\/\" class=\"btn btn-tertiary\" target=\"_blank\">\n\t\t\t\t\t\tRead the case study\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tx-show=\"active === 3\"\n\t\t\t\t\tx-cloak\n\t\t\t\t\tx-transition:enter=\"transition ease-out duration-300\"\n\t\t\t\t\tx-transition:enter-start=\"opacity-0 translate-y-4\"\n\t\t\t\t\tx-transition:enter-end=\"opacity-100 translate-y-0\"\n\t\t\t\t>\n\t\t\t\t\t\t<div class=\"relative border-2 border-white\/30 pt-32 lg:pt-12 px-6 lg:px-12 pb-8 lg:pb-12\">\n\t\t<div class=\"grid grid-cols-1 lg:grid-cols-12 gap-8 lg:gap-12 xl:gap-24 items-center\">\n\t\t\t\t\t\t<div class=\"lg:col-span-4 flex flex-col items-center text-center text-white\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"block -mt-14 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/544x640-crop\/reference-slider-sanitino-b-1.avif\" type=\"image\/avif\" width=\"544\" height=\"640\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/reference-slider-sanitino-b-1.png\" width=\"1018\" height=\"1209\" alt=\"Chrome kitchen faucet with blue-and-white Sanitino locking device attached, blocking the handle\" loading=\"lazy\" decoding=\"async\" class=\"w-40 md:w-52 lg:w-64 xl:w-75 h-auto\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[3.5rem]\/[0.9] lg:text-[4.5rem]\/[0.9] xl:text-[6.25rem]\/[0.9] font-bold uppercase\">+948%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-base lg:text-lg font-medium uppercase mt-2 max-w-[16ch]\">Revenue Growth Over 6 Years<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"lg:col-span-8\">\n\t\t\t\t<div class=\"flex flex-wrap items-center gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-heading-xl\/none font-bold uppercase\">SANITINO<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap gap-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">E\u2011commerce<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">Kitchens &amp; Bathrooms<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"text-lg lg:text-xl font-medium mt-5\">Since 2017 \u00b7 16 European countries<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose font-medium text-lg\/relaxed lg:text-xl\/relaxed max-w-none mt-4\"><p>From a single market to a leading European player. A systematic four-phase strategy: market entry, POAS-based optimization, AI-driven campaign performance, and ongoing expansion across 16 European markets.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap items-stretch gap-4 mt-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[1.875rem]\/none lg:text-[2rem]\/none font-bold uppercase\">16+<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-xs lg:text-sm font-medium uppercase tracking-wider mt-1\">countries where we have expanded<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-8\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/case-studies\/sanitino-948-revenue-growth-european-expansion\/\" class=\"btn btn-tertiary\" target=\"_blank\">\n\t\t\t\t\t\tRead the case study\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tx-show=\"active === 4\"\n\t\t\t\t\tx-cloak\n\t\t\t\t\tx-transition:enter=\"transition ease-out duration-300\"\n\t\t\t\t\tx-transition:enter-start=\"opacity-0 translate-y-4\"\n\t\t\t\t\tx-transition:enter-end=\"opacity-100 translate-y-0\"\n\t\t\t\t>\n\t\t\t\t\t\t<div class=\"relative border-2 border-white\/30 pt-32 lg:pt-12 px-6 lg:px-12 pb-8 lg:pb-12\">\n\t\t<div class=\"grid grid-cols-1 lg:grid-cols-12 gap-8 lg:gap-12 xl:gap-24 items-center\">\n\t\t\t\t\t\t<div class=\"lg:col-span-4 flex flex-col items-center text-center text-white\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"block -mt-14 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/daytrip-logo.svg\" width=\"1280\" height=\"1280\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-40 md:w-52 lg:w-64 xl:w-75 h-auto\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[3.5rem]\/[0.9] lg:text-[4.5rem]\/[0.9] xl:text-[6.25rem]\/[0.9] font-bold uppercase\">+17%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-base lg:text-lg font-medium uppercase mt-2 max-w-[16ch]\">Conversion Value<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"lg:col-span-8\">\n\t\t\t\t<div class=\"flex flex-wrap items-center gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-heading-xl\/none font-bold uppercase\">DAYTRIP<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap gap-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">Travel<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">Experiences &amp; Travel<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"text-lg lg:text-xl font-medium mt-5\">Starting in 2025 \u00b7 Global<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose font-medium text-lg\/relaxed lg:text-xl\/relaxed max-w-none mt-4\"><p>Scaling Experiential Travel: Implementing SA360 to Increase Campaign Reach and Effectiveness.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap items-stretch gap-4 mt-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[1.875rem]\/none lg:text-[2rem]\/none font-bold uppercase\">+17&nbsp;%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-xs lg:text-sm font-medium uppercase tracking-wider mt-1\">Conversion Value<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"w-px self-stretch bg-secondary-500\/30\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[1.875rem]\/none lg:text-[2rem]\/none font-bold uppercase\">+15&nbsp;%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-xs lg:text-sm font-medium uppercase tracking-wider mt-1\">ROAS<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-8\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/case-studies\/daytrip-17-conversion-value-search-ads-360\/\" class=\"btn btn-tertiary\" target=\"_blank\">\n\t\t\t\t\t\tRead the case study\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tx-show=\"active === 5\"\n\t\t\t\t\tx-cloak\n\t\t\t\t\tx-transition:enter=\"transition ease-out duration-300\"\n\t\t\t\t\tx-transition:enter-start=\"opacity-0 translate-y-4\"\n\t\t\t\t\tx-transition:enter-end=\"opacity-100 translate-y-0\"\n\t\t\t\t>\n\t\t\t\t\t\t<div class=\"relative border-2 border-white\/30 pt-32 lg:pt-12 px-6 lg:px-12 pb-8 lg:pb-12\">\n\t\t<div class=\"grid grid-cols-1 lg:grid-cols-12 gap-8 lg:gap-12 xl:gap-24 items-center\">\n\t\t\t\t\t\t<div class=\"lg:col-span-4 flex flex-col items-center text-center text-white\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"block -mt-14 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/jetbrains-idzxqo4mr9-1.svg\" width=\"298\" height=\"64\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-40 md:w-52 lg:w-64 xl:w-75 h-auto\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[3.5rem]\/[0.9] lg:text-[4.5rem]\/[0.9] xl:text-[6.25rem]\/[0.9] font-bold uppercase\">+43%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-base lg:text-lg font-medium uppercase mt-2 max-w-[16ch]\">Number of Qualified Leads YoY<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"lg:col-span-8\">\n\t\t\t\t<div class=\"flex flex-wrap items-center gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-heading-xl\/none font-bold uppercase\">JETBRAINS<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap gap-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">SaaS<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">Developer tools<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"text-lg lg:text-xl font-medium mt-5\">Global \u00b7 Starting in 2025<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose font-medium text-lg\/relaxed lg:text-xl\/relaxed max-w-none mt-4\"><p>The software company behind IntelliJ IDEA and PyCharm needed to improve the performance and effectiveness of its Microsoft Advertising campaigns across its entire product portfolio.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap items-stretch gap-4 mt-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[1.875rem]\/none lg:text-[2rem]\/none font-bold uppercase\">+43&nbsp;%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-xs lg:text-sm font-medium uppercase tracking-wider mt-1\">qualified leads<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"w-px self-stretch bg-secondary-500\/30\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[1.875rem]\/none lg:text-[2rem]\/none font-bold uppercase\">-47&nbsp;%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-xs lg:text-sm font-medium uppercase tracking-wider mt-1\">CPD<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"w-px self-stretch bg-secondary-500\/30\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[1.875rem]\/none lg:text-[2rem]\/none font-bold uppercase\">40+<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-xs lg:text-sm font-medium uppercase tracking-wider mt-1\">countries<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-8\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/case-studies\/jetbrains-lower-cost-per-download-microsoft-advertising\/\" class=\"btn btn-tertiary\" target=\"_blank\">\n\t\t\t\t\t\tRead the case study\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tx-show=\"active === 6\"\n\t\t\t\t\tx-cloak\n\t\t\t\t\tx-transition:enter=\"transition ease-out duration-300\"\n\t\t\t\t\tx-transition:enter-start=\"opacity-0 translate-y-4\"\n\t\t\t\t\tx-transition:enter-end=\"opacity-100 translate-y-0\"\n\t\t\t\t>\n\t\t\t\t\t\t<div class=\"relative border-2 border-white\/30 pt-32 lg:pt-12 px-6 lg:px-12 pb-8 lg:pb-12\">\n\t\t<div class=\"grid grid-cols-1 lg:grid-cols-12 gap-8 lg:gap-12 xl:gap-24 items-center\">\n\t\t\t\t\t\t<div class=\"lg:col-span-4 flex flex-col items-center text-center text-white\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"block -mt-14 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/544x640-crop\/moje-ambulance-logo-square.avif\" type=\"image\/avif\" width=\"544\" height=\"640\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/moje-ambulance-logo-square.png\" width=\"600\" height=\"600\" alt=\"Logo with a white medical cross icon and the brand name &#039;moje@mbulance&#039; in white on a black background.\" loading=\"lazy\" decoding=\"async\" class=\"w-40 md:w-52 lg:w-64 xl:w-75 h-auto\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[3.5rem]\/[0.9] lg:text-[4.5rem]\/[0.9] xl:text-[6.25rem]\/[0.9] font-bold uppercase\">+135%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-base lg:text-lg font-medium uppercase mt-2 max-w-[16ch]\">more registrations<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"lg:col-span-8\">\n\t\t\t\t<div class=\"flex flex-wrap items-center gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-heading-xl\/none font-bold uppercase\">MOJE AMBULANCE<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap gap-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">Lead Gen<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">Healthcare<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"text-lg lg:text-xl font-medium mt-5\">Czechia<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose font-medium text-lg\/relaxed lg:text-xl\/relaxed max-w-none mt-4\"><p>A network of medical clinics needed more new patient registrations. A simpler campaign structure and more accurate measurement delivered +135% registrations.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap items-stretch gap-4 mt-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[1.875rem]\/none lg:text-[2rem]\/none font-bold uppercase\">+135&nbsp;%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-xs lg:text-sm font-medium uppercase tracking-wider mt-1\">patient registrations<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-8\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/moje-ambulance-135-more-registrations-with-simpler-campaign-structure\/\" class=\"btn btn-tertiary\" target=\"_blank\">\n\t\t\t\t\t\tRead the case study\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t<\/section>\n\n\n\t\t\t\t<div class=\"component-promo bg-secondary-500 py-24 2xl:py-48 wysiwyg-offset\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"bg-secondary-500 overflow-hidden border border-white\/30\">\n\t\t\t<div class=\"grid grid-cols-1 md:grid-cols-2 lg:grid-cols-3 gap-x-8 gap-y-5\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-span-1 flex flex-col justify-end order-2 md:order-1\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/maira-ebook-web-1.png\" width=\"3000\" height=\"1410\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-h-80 md:max-h-124 js-promo-image\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-span-1 order-1 flex items-center lg:col-span-2 md:order-2 p-8 lg:px-10\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"max-w-4xl space-y-5 md:space-y-10\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-span-1\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"prose text-3xl\/[1.1] sm:text-4xl\/[1.1] lg:text-5xl\/[1.1] xl:text-6xl\/[1.1] text-white font-bold uppercase text-balance\">Scaling Meta campaigns into new countries?<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert text-lg\/[1.25] lg:text-xl\/[1.25] text-balance\"><p>Creative that works at home often fails in another market. The playbook covers how we select markets on data, localize the message and measure whether a new market actually pays off.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/eu-expansion-playbook\/\" class=\"btn btn-primary\">\n\t\t\t\t\t\tGet the playbook\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<div class=\"component-service-accordion relative pt-16 lg:pt-24 2xl:pt-48 wysiwyg-offset bg-primary-500 text-secondary-500\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"component-heading mb-12 lg:mb-16\">\n\t\t\t\t\t\t\t<div class=\"flex flex-col gap-2\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\t<h2 class=\"text-[1.875rem] text-balance leading-none font-normal\">Frequently asked questions<\/h2>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"js-service-accordion-track hidden lg:in-[.gsap]:motion-safe:block relative\" style=\"height: 600vh;\">\n\t\t\t<div class=\"sticky top-0 left-0 w-full h-screen overflow-hidden\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-item relative z-30\" data-index=\"0\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-title flex items-center\" style=\"min-height: 10.625vh;\">\n\t\t\t\t\t\t\t<div class=\"flex items-start gap-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mt-1 text-white\">\n\t\t\t\t\t\t\t\t\t01\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-md\/tight uppercase font-bold text-balance max-w-3xl\">\n\t\t\t\t\t\t\t\t\t\tWhat does Meta Ads management include?\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-content absolute inset-x-0 top-full opacity-0 will-change-[transform,opacity,clip-path]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance max-w-4xl ml-auto text-left\">\n\t\t\t\t\t\t\t\t\t<p>Strategy and account structure, catalog and product data, creative production and testing, Conversions API measurement setup and continuous optimization toward business results.<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-item relative z-30 border-t border-white\/40\" data-index=\"1\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-title flex items-center\" style=\"min-height: 10.625vh;\">\n\t\t\t\t\t\t\t<div class=\"flex items-start gap-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mt-1 text-white\">\n\t\t\t\t\t\t\t\t\t02\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-md\/tight uppercase font-bold text-balance max-w-3xl\">\n\t\t\t\t\t\t\t\t\t\tMeta Ads vs. Facebook Ads?\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-content absolute inset-x-0 top-full opacity-0 will-change-[transform,opacity,clip-path]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance max-w-4xl ml-auto text-left\">\n\t\t\t\t\t\t\t\t\t<p>They are the same thing. Meta is the company behind Facebook, Instagram, Messenger and the Audience Network, and all of those placements are managed in one interface.<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-item relative z-30 border-t border-white\/40\" data-index=\"2\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-title flex items-center\" style=\"min-height: 10.625vh;\">\n\t\t\t\t\t\t\t<div class=\"flex items-start gap-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mt-1 text-white\">\n\t\t\t\t\t\t\t\t\t03\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-md\/tight uppercase font-bold text-balance max-w-3xl\">\n\t\t\t\t\t\t\t\t\t\tDo you produce creative or do we supply it?\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-content absolute inset-x-0 top-full opacity-0 will-change-[transform,opacity,clip-path]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance max-w-4xl ml-auto text-left\">\n\t\t\t\t\t\t\t\t\t<p>Either way works. We have our own performance creative production, including AI-generated variants, so testing is never blocked waiting for your assets.<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-item relative z-30 border-t border-white\/40\" data-index=\"3\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-title flex items-center\" style=\"min-height: 10.625vh;\">\n\t\t\t\t\t\t\t<div class=\"flex items-start gap-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mt-1 text-white\">\n\t\t\t\t\t\t\t\t\t04\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-md\/tight uppercase font-bold text-balance max-w-3xl\">\n\t\t\t\t\t\t\t\t\t\tDoes Meta still work after iOS 14?\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-content absolute inset-x-0 top-full opacity-0 will-change-[transform,opacity,clip-path]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance max-w-4xl ml-auto text-left\">\n\t\t\t\t\t\t\t\t\t<p>Yes, but only with proper server-side measurement. With the Conversions API and event deduplication most of the lost signal comes back and the algorithm has something to optimize on again.<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-item relative z-30 border-t border-white\/40\" data-index=\"4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-title flex items-center\" style=\"min-height: 10.625vh;\">\n\t\t\t\t\t\t\t<div class=\"flex items-start gap-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mt-1 text-white\">\n\t\t\t\t\t\t\t\t\t05\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-md\/tight uppercase font-bold text-balance max-w-3xl\">\n\t\t\t\t\t\t\t\t\t\tHow do you test creative?\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-content absolute inset-x-0 top-full opacity-0 will-change-[transform,opacity,clip-path]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance max-w-4xl ml-auto text-left\">\n\t\t\t\t\t\t\t\t\t<p>Inside a fixed framework where one variable changes at a time: hook, format or offer. Winners get scaled and losers get cut by predefined rules, not by gut feeling. Across our clients that adds up to 1,200 creatives tested every month.<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-item relative z-30 border-t border-white\/40\" data-index=\"5\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-title flex items-center\" style=\"min-height: 10.625vh;\">\n\t\t\t\t\t\t\t<div class=\"flex items-start gap-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mt-1 text-white\">\n\t\t\t\t\t\t\t\t\t06\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-md\/tight uppercase font-bold text-balance max-w-3xl\">\n\t\t\t\t\t\t\t\t\t\tWhat is the minimum budget?\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-content absolute inset-x-0 top-full opacity-0 will-change-[transform,opacity,clip-path]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance max-w-4xl ml-auto text-left\">\n\t\t\t\t\t\t\t\t\t<p>There is no fixed minimum. A brand\u2019s ambition and drive matter more to us than the size of its media budget. On a short intro call we will work out together whether and how we can help.<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-item relative z-30 border-t border-white\/40\" data-index=\"6\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-title flex items-center\" style=\"min-height: 10.625vh;\">\n\t\t\t\t\t\t\t<div class=\"flex items-start gap-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mt-1 text-white\">\n\t\t\t\t\t\t\t\t\t07\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-md\/tight uppercase font-bold text-balance max-w-3xl\">\n\t\t\t\t\t\t\t\t\t\tHow much does campaign management cost?\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-content absolute inset-x-0 top-full opacity-0 will-change-[transform,opacity,clip-path]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance max-w-4xl ml-auto text-left\">\n\t\t\t\t\t\t\t\t\t<p>The fee depends on the scope of services and the managed budget. Contact us and we will give you a specific range within a few days.<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-item relative z-30 border-t border-white\/40\" data-index=\"7\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-title flex items-center\" style=\"min-height: 10.625vh;\">\n\t\t\t\t\t\t\t<div class=\"flex items-start gap-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mt-1 text-white\">\n\t\t\t\t\t\t\t\t\t08\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-md\/tight uppercase font-bold text-balance max-w-3xl\">\n\t\t\t\t\t\t\t\t\t\tHow do you measure success?\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-content absolute inset-x-0 top-full opacity-0 will-change-[transform,opacity,clip-path]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance max-w-4xl ml-auto text-left\">\n\t\t\t\t\t\t\t\t\t<p>On business numbers: revenue, ROAS, margin, new customers or qualified leads. Clicks and impressions are never the goal, only the means.<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"service-accordion-end border-t border-white\/40\" aria-hidden=\"true\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"block lg:in-[.gsap]:motion-safe:hidden\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sticky top-0 w-full border-b border-white\/40 py-6 bg-primary-500\" style=\"z-index: 8;\">\n\t\t\t\t\t<div class=\"flex items-start gap-3 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-base flex-shrink-0 text-white\">\n\t\t\t\t\t\t\t01\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight uppercase font-bold text-balance\">\n\t\t\t\t\t\t\t\tWhat does Meta Ads management include?\n\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-base\/tight text-balance\">\n\t\t\t\t\t\t\t<p>Strategy and account structure, catalog and product data, creative production and testing, Conversions API measurement setup and continuous optimization toward business results.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sticky top-0 w-full border-b border-white\/40 py-6 bg-primary-500\" style=\"z-index: 9;\">\n\t\t\t\t\t<div class=\"flex items-start gap-3 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-base flex-shrink-0 text-white\">\n\t\t\t\t\t\t\t02\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight uppercase font-bold text-balance\">\n\t\t\t\t\t\t\t\tMeta Ads vs. Facebook Ads?\n\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-base\/tight text-balance\">\n\t\t\t\t\t\t\t<p>They are the same thing. Meta is the company behind Facebook, Instagram, Messenger and the Audience Network, and all of those placements are managed in one interface.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sticky top-0 w-full border-b border-white\/40 py-6 bg-primary-500\" style=\"z-index: 10;\">\n\t\t\t\t\t<div class=\"flex items-start gap-3 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-base flex-shrink-0 text-white\">\n\t\t\t\t\t\t\t03\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight uppercase font-bold text-balance\">\n\t\t\t\t\t\t\t\tDo you produce creative or do we supply it?\n\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-base\/tight text-balance\">\n\t\t\t\t\t\t\t<p>Either way works. We have our own performance creative production, including AI-generated variants, so testing is never blocked waiting for your assets.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sticky top-0 w-full border-b border-white\/40 py-6 bg-primary-500\" style=\"z-index: 11;\">\n\t\t\t\t\t<div class=\"flex items-start gap-3 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-base flex-shrink-0 text-white\">\n\t\t\t\t\t\t\t04\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight uppercase font-bold text-balance\">\n\t\t\t\t\t\t\t\tDoes Meta still work after iOS 14?\n\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-base\/tight text-balance\">\n\t\t\t\t\t\t\t<p>Yes, but only with proper server-side measurement. With the Conversions API and event deduplication most of the lost signal comes back and the algorithm has something to optimize on again.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sticky top-0 w-full border-b border-white\/40 py-6 bg-primary-500\" style=\"z-index: 12;\">\n\t\t\t\t\t<div class=\"flex items-start gap-3 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-base flex-shrink-0 text-white\">\n\t\t\t\t\t\t\t05\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight uppercase font-bold text-balance\">\n\t\t\t\t\t\t\t\tHow do you test creative?\n\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-base\/tight text-balance\">\n\t\t\t\t\t\t\t<p>Inside a fixed framework where one variable changes at a time: hook, format or offer. Winners get scaled and losers get cut by predefined rules, not by gut feeling. Across our clients that adds up to 1,200 creatives tested every month.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sticky top-0 w-full border-b border-white\/40 py-6 bg-primary-500\" style=\"z-index: 13;\">\n\t\t\t\t\t<div class=\"flex items-start gap-3 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-base flex-shrink-0 text-white\">\n\t\t\t\t\t\t\t06\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight uppercase font-bold text-balance\">\n\t\t\t\t\t\t\t\tWhat is the minimum budget?\n\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-base\/tight text-balance\">\n\t\t\t\t\t\t\t<p>There is no fixed minimum. A brand\u2019s ambition and drive matter more to us than the size of its media budget. On a short intro call we will work out together whether and how we can help.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sticky top-0 w-full border-b border-white\/40 py-6 bg-primary-500\" style=\"z-index: 14;\">\n\t\t\t\t\t<div class=\"flex items-start gap-3 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-base flex-shrink-0 text-white\">\n\t\t\t\t\t\t\t07\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight uppercase font-bold text-balance\">\n\t\t\t\t\t\t\t\tHow much does campaign management cost?\n\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-base\/tight text-balance\">\n\t\t\t\t\t\t\t<p>The fee depends on the scope of services and the managed budget. Contact us and we will give you a specific range within a few days.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sticky top-0 w-full border-b border-white\/40 py-6 bg-primary-500\" style=\"z-index: 15;\">\n\t\t\t\t\t<div class=\"flex items-start gap-3 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-base flex-shrink-0 text-white\">\n\t\t\t\t\t\t\t08\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight uppercase font-bold text-balance\">\n\t\t\t\t\t\t\t\tHow do you measure success?\n\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-base\/tight text-balance\">\n\t\t\t\t\t\t\t<p>On business numbers: revenue, ROAS, margin, new customers or qualified leads. Clicks and impressions are never the goal, only the means.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<div class=\"component-certificate-list relative z-10 bg-secondary-500 text-white py-24 2xl:py-48 wysiwyg-offset\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex justify-between items-center gap-6 flex-wrap mb-8 xl:mb-10\">\n\t\t\t\t\t\t\t<h2 class=\"text-3xl\/tight text-balance\">We have the certifications<\/h2>\n\t\t\t\t\t\t<div class=\"flex justify-end gap-1\">\n\t\t\t\t<div class=\"swiper-button-prev static m-0 size-14 lg:size-17.5 shrink-0 flex items-center justify-center after:hidden bg-white\/10\">\n\t\t\t\t\t<svg class=\"svg-slider-arrow size-4 lg:size-6 text-primary-500 rotate-180\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"4.08 6.5 24.83 21\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"4\" d=\"M6.084 17h19.833m-7.5 8.5 8.5-8.5m-8.5-8.5 8.5 8.5\"\/><\/svg>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"swiper-button-next static m-0 size-14 lg:size-17.5 shrink-0 flex items-center justify-center after:hidden bg-white\/10\">\n\t\t\t\t\t<svg class=\"svg-slider-arrow size-4 lg:size-6 text-primary-500\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"4.08 6.5 24.83 21\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"4\" d=\"M6.084 17h19.833m-7.5 8.5 8.5-8.5m-8.5-8.5 8.5 8.5\"\/><\/svg>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"swiper\">\n\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex justify-center items-center border border-white\/20 w-full aspect-square p-4 lg:p-8\" gsap-animation=\"reveal\" gsap-delay=\"0.1\">\n\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/certificate-list-google-2025-1.svg\" width=\"129\" height=\"123\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full max-w-[12rem] max-h-[9rem] object-contain brightness-0 invert\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex justify-center items-center border border-white\/20 w-full aspect-square p-4 lg:p-8\" gsap-animation=\"reveal\" gsap-delay=\"0.2\">\n\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/certificate-list-2-2.svg\" width=\"187\" height=\"107\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full max-w-[12rem] max-h-[9rem] object-contain brightness-0 invert\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex justify-center items-center border border-white\/20 w-full aspect-square p-4 lg:p-8\" gsap-animation=\"reveal\" gsap-delay=\"0.3\">\n\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/certificate-list-3-1.svg\" width=\"220\" height=\"91\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full max-w-[12rem] max-h-[9rem] object-contain brightness-0 invert\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex justify-center items-center border border-white\/20 w-full aspect-square p-4 lg:p-8\" gsap-animation=\"reveal\" gsap-delay=\"0.4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/certificate-list-4-1.svg\" width=\"247\" height=\"79\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full max-w-[12rem] max-h-[9rem] object-contain brightness-0 invert\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex justify-center items-center border border-white\/20 w-full aspect-square p-4 lg:p-8\" gsap-animation=\"reveal\" gsap-delay=\"0.5\">\n\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/certificate-list-critoe-1.svg\" width=\"224\" height=\"54\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full max-w-[12rem] max-h-[9rem] object-contain brightness-0 invert\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex justify-center items-center border border-white\/20 w-full aspect-square p-4 lg:p-8\" gsap-animation=\"reveal\" gsap-delay=\"0.6\">\n\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/certificate-list-dotidot-1.svg\" width=\"126\" height=\"126\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full max-w-[12rem] max-h-[9rem] object-contain brightness-0 invert\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex justify-center items-center border border-white\/20 w-full aspect-square p-4 lg:p-8\" gsap-animation=\"reveal\" gsap-delay=\"0.7\">\n\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/certificate-list-fie-1.svg\" width=\"204\" height=\"77\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full max-w-[12rem] max-h-[9rem] object-contain brightness-0 invert\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex justify-center items-center border border-white\/20 w-full aspect-square p-4 lg:p-8\" gsap-animation=\"reveal\" gsap-delay=\"0.8\">\n\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/certificate-list-google-comparison-2025-1.svg\" width=\"123\" height=\"123\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full max-w-[12rem] max-h-[9rem] object-contain brightness-0 invert\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex justify-center items-center border border-white\/20 w-full aspect-square p-4 lg:p-8\" gsap-animation=\"reveal\" gsap-delay=\"0.9\">\n\t\t\t\t\t\t\t\t\t\t\t\t<picture 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height=\"93\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full max-w-[12rem] max-h-[9rem] object-contain brightness-0 invert\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<div class=\"component-contact-image relative overflow-clip bg-secondary-500 text-secondary-500 md:text-white mt-16 lg:mt-24 2xl:mt-48 wysiwyg-offset\">\n\t\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<div gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\t\t<picture class=\"block aspect-[1636\/1090] w-full overflow-hidden js-image-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/2560x0-default\/a7a06531.avif\" type=\"image\/avif\" width=\"2560\" height=\"1707\" media=\"(min-width: 1024px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1200x0-default\/a7a06531.avif\" type=\"image\/avif\" width=\"1200\" 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