{"id":2347,"date":"2026-07-27T21:05:45","date_gmt":"2026-07-27T19:05:45","guid":{"rendered":"https:\/\/mairateam.com\/?page_id=2347"},"modified":"2026-08-10T10:08:42","modified_gmt":"2026-08-10T08:08:42","slug":"performance-marketing","status":"publish","type":"page","link":"https:\/\/mairateam.com\/en\/performance-marketing\/","title":{"rendered":"Performance Marketing"},"content":{"rendered":"\t\t\t\t<div class=\"component-hero-home relative overflow-clip bg-secondary-500 text-white mt-0 lg:mt-6 wysiwyg-offset\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"absolute inset-x-0 top-0 h-95 sm:h-160 lg:h-205 overflow-clip pointer-events-none\">\n\t\t\t\t\t\t\t\t<picture class=\"absolute inset-0\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1920x1080-crop\/hero-home-webp-1.avif\" type=\"image\/avif\" width=\"1920\" height=\"1080\" media=\"(min-width: 1280px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1280x720-crop\/hero-home-webp-1.avif\" type=\"image\/avif\" width=\"1280\" height=\"720\" media=\"(min-width: 1024px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1024x576-crop\/hero-home-webp-1.avif\" type=\"image\/avif\" width=\"1024\" height=\"576\" media=\"(min-width: 768px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/760x900-crop\/hero-home-mobile-webp-2.avif\" type=\"image\/avif\" width=\"760\" height=\"900\" media=\"(min-width: 480px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/560x660-crop\/hero-home-mobile-webp-2.avif\" type=\"image\/avif\" width=\"560\" height=\"660\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/hero-home-mobile-webp-2.webp\" width=\"1280\" height=\"1119\" alt=\"Man presenting in an office, holding a laptop and gesturing with his hand in mid-speech.\" loading=\"eager\" fetchpriority=\"high\" decoding=\"async\" class=\"w-full h-full object-cover object-top saturate-[.7]\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<div class=\"absolute inset-0 bg-secondary-500\/30\"><\/div>\n\t\t\t<div class=\"absolute inset-0 bg-gradient-to-b from-secondary-500 via-transparent to-secondary-500\"><\/div>\n\t\t\t<div class=\"absolute inset-0 bg-gradient-to-r from-secondary-500 via-secondary-500\/30 to-transparent\"><\/div>\n\t\t<\/div>\n\t\t<div class=\"container relative z-1\">\n\t\t<div class=\"grid grid-cols-12 gap-y-12 gap-x-8 xl:gap-x-16\">\n\t\t\t<div class=\"col-span-12 lg:col-span-5\">\n\t\t\t\t\t\t\t\t<h1 class=\"text-[3rem]\/[0.92] md:text-[5rem]\/[0.92] xl:text-[6rem]\/[0.92] 2xl:text-[9.375rem]\/[0.92] text-balance font-bold uppercase max-w-118 mt-8 sm:my-16\">PERFORMANCE<br>MARKETING<br>EXPLAINED<\/h1>\n\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"flex flex-wrap items-center gap-x-8 gap-y-4 mt-8 sm:mt-12\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#contact\" class=\"btn btn-primary\">\n\t\t\t\t\t\tGet in touch with us\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"text-xl font-bold uppercase no-underline underline-offset-4 hover:underline\" href=\"https:\/\/mairateam.com\/en\/case-studies\/\">Our results<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\n\t\t\t<\/div>\n\t\t\t<div class=\"col-span-12 lg:col-span-7 flex lg:justify-end lg:items-end lg:mt-134 xl:mt-104 2xl:mt-170\">\n\t\t\t\t\t\t\t\t\t<div class=\"relative z-1 w-full lg:max-w-105 flex flex-col items-center gap-10 bg-secondary-500 border border-white\/30 pb-10 pt-42 mt-20 lg:mt-0 text-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"absolute left-1\/2 -translate-x-1\/2 -top-10 w-32 sm:w-40\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/320x380-center\/sanitino-2.avif\" type=\"image\/avif\" width=\"320\" height=\"380\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/sanitino-2.png\" width=\"158\" height=\"186\" alt=\"Chrome water faucet fitted with a blue locking device labeled SANITINO to prevent unauthorized use\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full h-auto\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<div class=\"flex flex-col gap-3 px-8\">\n\t\t\t\t\t\t\t\t\t<div class=\"text-[3.75rem]\/none font-bold uppercase\">+948&nbsp;%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"stretched-link text-[1.875rem]\/tight font-bold uppercase underline underline-offset-4 hover:no-underline\" href=\"https:\/\/mairateam.com\/en\/case-studies\/sanitino-948-revenue-growth-european-expansion\/\">That\u2019s how much we increased Sanitino\u2019s revenue. How did we do it?<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"flex flex-col gap-5 w-full pt-7 px-8 border-t border-white\/30\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-lg\/relaxed text-white\/80 text-left\"><p>Thanks to our long-standing partnership, we effectively manage marketing in 16 countries. We value our partnership built on mutual trust and a&nbsp;shared commitment to constantly moving forward.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-center gap-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"size-12 shrink-0 overflow-hidden rounded-full\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/80x80-crop\/sanitiono-rudolf-janis.avif\" type=\"image\/avif\" width=\"80\" height=\"80\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/sanitiono-rudolf-janis.jpg\" width=\"604\" height=\"604\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full h-auto\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-left text-white\/80\">\n\t\t\t\t\t\t\t\t<div class=\"text-lg\/tight\">Rudolf Janis, Founder &amp;&nbsp;CEO<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-lg\/tight font-bold\">Sanitino<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\"bg-primary-500\">\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"mt-24 lg:mt-64 2xl:mt-114 pb-20 relative z-10\">\n\t\t\t\t\t<div class=\"grid grid-cols-12 gap-y-8 lg:gap-x-10 2xl:gap-x-30 scroll-m-24\" id=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-span-12 lg:col-span-3\">\n\t\t\t\t\t\t\t\t<h2 class=\"text-white text-3xl\/tight text-balance\">\n\t\t\t\t\t\t\t\t\tWhat is performance marketing?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-span-12 lg:col-span-9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert max-w-none text-white font-bold uppercase text-balance text-[1.1875rem]\/[1.4] md:text-[1.875rem]\/[1.2] 2xl:text-[3.75rem]\/none\">\n\t\t\t\t\t\t\t\t<p>Performance marketing is advertising driven by measurable business results: orders, leads, revenue and profit. <b>You pay for outcomes, not impressions.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-8 lg:mt-12\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/llms.txt\" class=\"btn btn-tertiary\">\n\t\t\t\t\t\tFor AI Agents \ud83e\udd16\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<svg class=\"svg-bg-transition w-full lg:w-450 2xl:w-809 absolute left-0 lg:left-1\/2 lg:-translate-x-1\/2 lg:-ml-19.5 bottom-60 sm:bottom-40 md:bottom-0 lg:bottom-auto lg:top-112.5 text-primary-500 js-bg-parallax\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 3236 4273\"><path fill=\"currentColor\" d=\"M1078.71 747.34h187.678v1H1078.71zM1078.71 769.152h187.678v1.603H1078.71zM1078.71 791.274h187.678v2.584H1078.71zM1078.71 813.397h187.678v3.565H1078.71zM1078.71 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1471.6h186.621v44.511H893.088z\"\/><path fill=\"currentColor\" d=\"M893.088 1493.21h186.621v46.505H893.088z\"\/><path fill=\"currentColor\" d=\"M893.088 1514.83h186.621v34.468H893.088z\"\/><path fill=\"currentColor\" d=\"M519.686 1547.57h560.024v250.781H519.686z\"\/><path fill=\"currentColor\" d=\"M1079 1284h2157v514H1079z\"\/><path fill=\"currentColor\" d=\"M2156 784h1080v868H2156zM0 1773h3236v2500H0z\"\/><\/svg>\n\t\t\t\t<\/div>\n\n\n\t\t\t\t<section class=\"component-stats-list py-20 sm:py-24 xl:py-32 2xl:py-48 bg-primary-500 text-white\">\n\t\t\t\t\t<div class=\"container-xl\">\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"js-stats-grid flex md:grid md:grid-cols-2 lg:grid-cols-4 flex-col gap-8 md:gap-4 lg:gap-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"group js-stats-card flex overflow-hidden relative flex-col justify-between aspect-474\/583 p-8 xl:p-10 2xl:p-12 duration-300 ease-out transition-[transform,box-shadow] hover:shadow-2xl bg-white text-secondary-500\" style=\"transform: rotate(-1.13deg)\" data-rotation=\"-1.13deg\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex relative gap-2 items-end\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-bold text-[6.25rem]\/[0.85] xl:text-[8rem]\/[0.85] 2xl:text-[11.25rem]\/[0.85]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t52\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-bold text-2xl xl:text-5xl 2xl:text-[3.75rem]\/[0.9] uppercase self-start mt-2 xl:mt-3\">\n\t\t\t\t\t\t\t\tM\u20ac+\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"relative mt-6 font-medium text-xl xl:text-2xl 2xl:text-3xl\/[1.3] text-balance\">\n\t\t\t\t\t\t\t<p>in ad budgets we manage every year<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"group js-stats-card flex overflow-hidden relative flex-col justify-between aspect-474\/583 p-8 xl:p-10 2xl:p-12 duration-300 ease-out transition-[transform,box-shadow] hover:shadow-2xl bg-secondary-500 text-white\" style=\"transform: rotate(4.98deg)\" data-rotation=\"4.98deg\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"absolute inset-0 opacity-70 mix-blend-screen pointer-events-none\">\n\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/950x1166-crop\/contact-image-2.avif\" type=\"image\/avif\" width=\"950\" height=\"1166\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/contact-image-2.jpg\" width=\"1636\" height=\"1090\" alt=\"Open office scene with several employees at their desks; foreground man in a white T\u2011shirt looks to the right, others at computers, plants along partitions, and a whiteboard in the background.\" loading=\"lazy\" decoding=\"async\" class=\"size-full object-cover object-bottom\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex relative gap-2 items-end\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-bold text-[6.25rem]\/[0.85] xl:text-[8rem]\/[0.85] 2xl:text-[11.25rem]\/[0.85]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t241\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-bold text-2xl xl:text-5xl 2xl:text-[3.75rem]\/[0.9] uppercase self-start mt-2 xl:mt-3\">\n\t\t\t\t\t\t\t\tM\u20ac\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"relative mt-6 font-medium text-xl xl:text-2xl 2xl:text-3xl\/[1.3] text-balance\">\n\t\t\t\t\t\t\t<p>profitably invested together with clients since 2019<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"group js-stats-card flex overflow-hidden relative flex-col justify-between aspect-474\/583 p-8 xl:p-10 2xl:p-12 duration-300 ease-out transition-[transform,box-shadow] hover:shadow-2xl bg-white text-secondary-500\" style=\"transform: rotate(-4.28deg)\" data-rotation=\"-4.28deg\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex relative gap-2 items-end\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-bold text-[6.25rem]\/[0.85] xl:text-[8rem]\/[0.85] 2xl:text-[11.25rem]\/[0.85]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t34\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"relative mt-6 font-medium text-xl xl:text-2xl 2xl:text-3xl\/[1.3] text-balance\">\n\t\t\t\t\t\t\t<p>expert performance marketers under one roof<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"group js-stats-card flex overflow-hidden relative flex-col justify-between aspect-474\/583 p-8 xl:p-10 2xl:p-12 duration-300 ease-out transition-[transform,box-shadow] hover:shadow-2xl bg-secondary-500 text-white\" style=\"transform: rotate(3.07deg)\" data-rotation=\"3.07deg\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"absolute inset-0 opacity-70 mix-blend-screen pointer-events-none\">\n\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/950x1166-crop\/article-slider-1.avif\" type=\"image\/avif\" width=\"950\" height=\"1166\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/article-slider-1.webp\" width=\"600\" height=\"685\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"size-full object-cover object-bottom\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex relative gap-2 items-end\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-bold text-[6.25rem]\/[0.85] xl:text-[8rem]\/[0.85] 2xl:text-[11.25rem]\/[0.85]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t90\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-bold text-2xl xl:text-5xl 2xl:text-[3.75rem]\/[0.9] uppercase self-start mt-2 xl:mt-3\">\n\t\t\t\t\t\t\t\t%\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"relative mt-6 font-medium text-xl xl:text-2xl 2xl:text-3xl\/[1.3] text-balance\">\n\t\t\t\t\t\t\t<p>of clients stay with us for more than 5&nbsp;years<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/section>\n\n\n\t\t\t\t<div class=\"component-zig-zag bg-secondary-500 py-24 2xl:py-48 wysiwyg-offset\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"grid grid-cols-1 items-center lg:grid-cols-2 gap-x-9 gap-y-6 xl:gap-y-17\">\n\t\t\t\t\t\t\t\t<div\n\t\t\t\tclass=\"grid grid-cols-subgrid items-center lg:col-span-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"size-full aspect-square max-w-full\" gsap-animation=\"reveal\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1700x1700-crop\/a7a06497.avif\" type=\"image\/avif\" width=\"1700\" height=\"1700\" media=\"(min-width: 1500px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1200x1200-crop\/a7a06497.avif\" type=\"image\/avif\" width=\"1200\" height=\"1200\" media=\"(min-width: 1024px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/850x850-crop\/a7a06497.avif\" type=\"image\/avif\" width=\"850\" height=\"850\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/a7a06497.jpg\" width=\"3000\" height=\"2000\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"h-full w-full object-cover\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"relative flex flex-col gap-6 max-w-[50rem] px-6 py-10 lg:py-16 xl:py-24 xl:px-20\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"prose text-3xl\/[1.1] sm:text-4xl\/[1.1] lg:text-5xl\/[1.1] xl:text-6xl\/[1.1] text-white font-bold uppercase text-balance\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\tWhat exactly does it mean?\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert text-lg\/[1.25] lg:text-xl\/[1.25] text-balance\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\t<table>\n<tbody>\n<tr>\n<td><strong>Goal<\/strong><\/td>\n<td>Measurable business results: orders, leads, revenue, profit<\/td>\n<\/tr>\n<tr>\n<td><strong>Channels<\/strong><\/td>\n<td>PPC, social ads, programmatic, comparators, marketplaces<\/td>\n<\/tr>\n<tr>\n<td><strong>Measurement<\/strong><\/td>\n<td>ROAS\/POAS, CAC, LTV, incrementality<\/td>\n<\/tr>\n<tr>\n<td><strong>Vs. brand<\/strong><\/td>\n<td>A direct, traceable link between every euro and revenue<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div\n\t\t\t\tclass=\"grid grid-cols-subgrid items-center lg:col-span-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"size-full aspect-square max-w-full lg:order-last\" gsap-animation=\"reveal\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1700x1700-crop\/a7a06647.avif\" type=\"image\/avif\" width=\"1700\" height=\"1700\" media=\"(min-width: 1500px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1200x1200-crop\/a7a06647.avif\" type=\"image\/avif\" width=\"1200\" height=\"1200\" media=\"(min-width: 1024px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/850x850-crop\/a7a06647.avif\" type=\"image\/avif\" width=\"850\" height=\"850\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/a7a06647.jpg\" width=\"2560\" height=\"1707\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"h-full w-full object-cover\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"relative flex flex-col gap-6 max-w-[50rem] px-6 py-10 lg:py-16 xl:py-24 justify-self-end lg:order-first xl:px-16\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"prose text-3xl\/[1.1] sm:text-4xl\/[1.1] lg:text-5xl\/[1.1] xl:text-6xl\/[1.1] text-white font-bold uppercase text-balance\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\tHow it is measured\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert text-lg\/[1.25] lg:text-xl\/[1.25] text-balance\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\t<p>The foundation is <b>ROAS or POAS<\/b> (profit on ad spend), for leads <b>CAC<\/b> and its payback. The advanced level measures <b>LTV and incrementality<\/b>: what would have sold even without ads. Clicks and impressions are not results, only the means.<\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div\n\t\t\t\tclass=\"grid grid-cols-subgrid items-center lg:col-span-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"size-full aspect-square max-w-full\" gsap-animation=\"reveal\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1700x1700-crop\/a7a06456.avif\" type=\"image\/avif\" width=\"1700\" height=\"1700\" media=\"(min-width: 1500px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1200x1200-crop\/a7a06456.avif\" type=\"image\/avif\" width=\"1200\" height=\"1200\" media=\"(min-width: 1024px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/850x850-crop\/a7a06456.avif\" type=\"image\/avif\" width=\"850\" height=\"850\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/a7a06456.jpg\" width=\"2560\" height=\"1707\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"h-full w-full object-cover\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"relative flex flex-col gap-6 max-w-[50rem] px-6 py-10 lg:py-16 xl:py-24 xl:px-20\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"prose text-3xl\/[1.1] sm:text-4xl\/[1.1] lg:text-5xl\/[1.1] xl:text-6xl\/[1.1] text-white font-bold uppercase text-balance\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\tWhen it makes sense\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert text-lg\/[1.25] lg:text-xl\/[1.25] text-balance\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\t<p>When you can measure the outcome: e\u2011commerce, lead gen, SaaS, apps. And when your margins can carry advertising. <b>When the outcome can\u2019t be measured, it has a&nbsp;different name: brand advertising.<\/b> The best results come from combining both.<\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<section class=\"component-funnel-default bg-secondary-500 text-white py-20 sm:py-24 xl:py-32 2xl:py-48 !pb-0 wysiwyg-offset\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"mb-4 lg:mb-6 font-medium text-xl lg:text-3xl\/[1.3]\" gsap-animation=\"slide-up\">How We Build Your Pipeline<\/div>\n\t\t<div class=\"grid grid-cols-1 lg:grid-cols-12 gap-12 lg:gap-0 items-stretch\">\n\t\t\t\t<div class=\"lg:col-span-5\">\n\t\t\t\t\t\t\t<h2 class=\"mb-10 font-bold text-heading-lg\/[1.1] text-white uppercase text-balance\" gsap-animation=\"slide-up\">\n\t\t\t\t\tFrom impressions to SQL, one step at a&nbsp;time\n\t\t\t\t<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"flex flex-col gap-3 py-8 lg:py-12 xl:py-16 border-b border-white\/40\" gsap-animation=\"slide-up\" gsap-delay=\"0.1\">\n\t\t\t\t\t\t\t<div class=\"flex gap-4 lg:gap-5 items-start\">\n\t\t\t\t\t\t\t\t<span class=\"shrink-0 -mt-1 font-medium text-base md:text-xl\/none\">01<\/span>\n\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap gap-x-4 gap-y-3 items-center min-w-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"font-bold text-title-md\/[1.1] uppercase\">Awareness<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-flex items-center px-3.5 py-1 bg-white\/10 text-sm text-primary-500\">2.4 million impressions<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-lg text-white\/90 xl:text-xl\/[1.4]\"><p>YouTube, Connected TV, and display campaigns build brand awareness among target segments.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"flex flex-col gap-3 py-8 lg:py-12 xl:py-16 border-b border-white\/40\" gsap-animation=\"slide-up\" gsap-delay=\"0.2\">\n\t\t\t\t\t\t\t<div class=\"flex gap-4 lg:gap-5 items-start\">\n\t\t\t\t\t\t\t\t<span class=\"shrink-0 -mt-1 font-medium text-base md:text-xl\/none\">02<\/span>\n\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap gap-x-4 gap-y-3 items-center min-w-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"font-bold text-title-md\/[1.1] uppercase\">Consideration<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-flex items-center px-3.5 py-1 bg-white\/10 text-sm text-primary-500\">186K engaged customers<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-lg text-white\/90 xl:text-xl\/[1.4]\"><p>DemandGen and remarketing sequences build relationships with potential customers through personalized messages.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"flex flex-col gap-3 py-8 lg:py-12 xl:py-16 border-b border-white\/40\" gsap-animation=\"slide-up\" gsap-delay=\"0.3\">\n\t\t\t\t\t\t\t<div class=\"flex gap-4 lg:gap-5 items-start\">\n\t\t\t\t\t\t\t\t<span class=\"shrink-0 -mt-1 font-medium text-base md:text-xl\/none\">03<\/span>\n\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap gap-x-4 gap-y-3 items-center min-w-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"font-bold text-title-md\/[1.1] uppercase\">Qualification<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-flex items-center px-3.5 py-1 bg-white\/10 text-sm text-primary-500\">940 SQLs<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-lg text-white\/90 xl:text-xl\/[1.4]\"><p>Search, Customer Match, and enhanced attribution campaigns convert high-interest visitors into qualified leads.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                     \t\t\t\n\t\t\t<div class=\"flex lg:col-span-6 lg:col-start-7 flex-col\" gsap-animation=\"slide-up\" gsap-delay=\"0.2\">\n\t\t\t\t<div class=\"aspect-810\/1250 sm:aspect-810\/782 relative lg:grow w-full\">\n\t\t\t\t\t<svg class=\"absolute inset-0 size-full\" viewBox=\"0 0 810 782\" preserveAspectRatio=\"none\" fill=\"none\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<path d=\"M 0 0 H 810 L 745.6 124.4 H 64.4 Z\" fill=\"var(--color-primary-500)\" fill-opacity=\"0.1\" stroke=\"var(--color-primary-500)\" stroke-opacity=\"0.6\" stroke-width=\"1\" vector-effect=\"non-scaling-stroke\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<path d=\"M 85.1 164.4 H 724.9 L 660.4 288.8 H 149.6 Z\" fill=\"var(--color-primary-500)\" fill-opacity=\"0.33\" stroke=\"var(--color-primary-500)\" stroke-opacity=\"0.6\" stroke-width=\"1\" vector-effect=\"non-scaling-stroke\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<path d=\"M 170.3 328.8 H 639.7 L 575.3 453.2 H 234.7 Z\" fill=\"var(--color-primary-500)\" fill-opacity=\"0.55\" stroke=\"var(--color-primary-500)\" stroke-opacity=\"0.6\" stroke-width=\"1\" vector-effect=\"non-scaling-stroke\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<path d=\"M 255.4 493.2 H 554.6 L 490.1 617.6 H 319.9 Z\" fill=\"var(--color-primary-500)\" fill-opacity=\"0.78\" stroke=\"var(--color-primary-500)\" stroke-opacity=\"0.6\" stroke-width=\"1\" vector-effect=\"non-scaling-stroke\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<path d=\"M 340.6 657.6 H 469.4 L 405 782 H 405 Z\" fill=\"var(--color-primary-500)\" fill-opacity=\"1\" stroke=\"var(--color-primary-500)\" stroke-opacity=\"0.6\" stroke-width=\"1\" vector-effect=\"non-scaling-stroke\" \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex absolute inset-x-0 justify-center px-6 -translate-y-1\/2\" style=\"top: 7.95%;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-sm md:text-lg xl:text-xl font-medium text-center leading-tight bg-white\/10 px-1.5 py-0.5 sm:px-2.5 sm:py-1\">2.4M impressions<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"absolute inset-x-0 text-[0.8125rem] sm:text-sm text-white\/70 text-center -translate-y-1\/2\" style=\"top: 18.47%;\">7.8% CTR<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex absolute inset-x-0 justify-center px-6 -translate-y-1\/2\" style=\"top: 28.98%;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-sm md:text-lg xl:text-xl font-medium text-center leading-tight bg-white\/10 px-1.5 py-0.5 sm:px-2.5 sm:py-1\">186K clicks<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"absolute inset-x-0 text-[0.8125rem] sm:text-sm text-white\/70 text-center -translate-y-1\/2\" style=\"top: 39.49%;\">6.7% CVR<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex absolute inset-x-0 justify-center px-6 -translate-y-1\/2\" style=\"top: 50%;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-sm md:text-lg xl:text-xl font-medium text-center leading-tight bg-white\/10 px-1.5 py-0.5 sm:px-2.5 sm:py-1\">12.4K leads<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"absolute inset-x-0 text-[0.8125rem] sm:text-sm text-white\/70 text-center -translate-y-1\/2\" style=\"top: 60.51%;\">3.6% QUAL<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex absolute inset-x-0 justify-center px-6 -translate-y-1\/2\" style=\"top: 71.02%;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-sm md:text-lg xl:text-xl font-medium text-center leading-tight bg-white\/10 px-1.5 py-0.5 sm:px-2.5 sm:py-1\">3.8K MQLs<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"absolute inset-x-0 text-[0.8125rem] sm:text-sm text-white\/70 text-center -translate-y-1\/2\" style=\"top: 81.53%;\">24.7% CLOSE<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex absolute inset-x-0 justify-center px-6 -translate-y-1\/2\" style=\"top: 89.66%;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-sm md:text-lg xl:text-xl font-medium text-center leading-tight uppercase font-bold\">SQL<br>940<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col items-center mt-6 text-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"font-bold text-3xl uppercase\">7.6&nbsp;%<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"mt-1 text-sm text-white\/70 uppercase tracking-wider\">Total<br>conversion rate<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/section>\n\n\n\t\t\t\t<div class=\"component-service-list relative bg-secondary-500 text-white pt-24 2xl:pt-48 wysiwyg-offset\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"flex flex-col gap-6 lg:gap-8 mb-16 lg:mb-24 max-w-(--breakpoint-md)\" gsap-animation=\"slide-up\">\n\t\t\t\t\t<span class=\"text-title-lg font-medium\">Performance marketing channels<\/span>\n\t\t\t\t\t\t\t<h2 class=\"text-display-lg leading-[1.1] font-bold uppercase text-balance\">What belongs under performance marketing<\/h2>\n\t\t\t\t\t<\/div>\n\n\t<div class=\"grid grid-cols-12 gap-y-16 sm:gap-x-12 lg:gap-x-24 xl:gap-x-30 2xl:gap-x-34 lg:gap-y-48\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"group col-span-12 sm:col-span-6 lg:col-span-4 flex relative flex-col h-full\" gsap-animation=\"reveal\" gsap-delay=\"0.1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex gap-x-2 lg:gap-x-8 mb-12\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"flex shrink-0 justify-center items-center size-32 lg:size-58\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/service-list-1-1.svg\" width=\"231\" height=\"231\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full object-contain\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<div class=\"relative -mt-0.5 text-[1.1875rem]\/none\">01<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-[1.875rem] xl:text-[2.5rem] font-bold uppercase leading-none text-balance mb-4 lg:mb-8\">PPC campaigns<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert !text-[1.1875rem]\/[1.4] text-balance\">\n\t\t\t\t\t\t<p>Google Ads and Microsoft Advertising: search, Shopping and PMax.<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col gap-8 xl:gap-12 items-start pt-8 mt-auto\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/ppc-agency\/\" class=\"btn btn-primary stretched-link\">\n\t\t\t\t\t\tPPC agency\t\t\t<\/a>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"group col-span-12 sm:col-span-6 lg:col-span-4 flex relative flex-col h-full\" gsap-animation=\"reveal\" gsap-delay=\"0.2\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex gap-x-2 lg:gap-x-8 mb-12\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"flex shrink-0 justify-center items-center size-32 lg:size-58\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/service-list-2-1.svg\" width=\"224\" height=\"231\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full object-contain\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<div class=\"relative -mt-0.5 text-[1.1875rem]\/none\">02<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-[1.875rem] xl:text-[2.5rem] font-bold uppercase leading-none text-balance mb-4 lg:mb-8\">Social Ads<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert !text-[1.1875rem]\/[1.4] text-balance\">\n\t\t\t\t\t\t<p>Meta, TikTok and LinkedIn: turning attention into orders and leads.<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"group col-span-12 sm:col-span-6 lg:col-span-4 flex relative flex-col h-full\" gsap-animation=\"reveal\" gsap-delay=\"0.3\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex gap-x-2 lg:gap-x-8 mb-12\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"flex shrink-0 justify-center items-center size-32 lg:size-58\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/service-list-3-1.svg\" width=\"231\" height=\"231\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full object-contain\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<div class=\"relative -mt-0.5 text-[1.1875rem]\/none\">03<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-[1.875rem] xl:text-[2.5rem] font-bold uppercase leading-none text-balance mb-4 lg:mb-8\">Programmatic &amp;&nbsp;RTB<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert !text-[1.1875rem]\/[1.4] text-balance\">\n\t\t\t\t\t\t<p>Criteo, DV360 and Adform: display, video and retargeting at scale.<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"group col-span-12 sm:col-span-6 lg:col-span-4 flex relative flex-col h-full\" gsap-animation=\"reveal\" gsap-delay=\"0.4\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex gap-x-2 lg:gap-x-8 mb-12\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"flex shrink-0 justify-center items-center size-32 lg:size-58\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/service-list-4-1.svg\" width=\"231\" height=\"238\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full object-contain\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<div class=\"relative -mt-0.5 text-[1.1875rem]\/none\">04<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-[1.875rem] xl:text-[2.5rem] font-bold uppercase leading-none text-balance mb-4 lg:mb-8\">Comparators &amp;&nbsp;Marketplaces<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert !text-[1.1875rem]\/[1.4] text-balance\">\n\t\t\t\t\t\t<p>Idealo, Amazon, Allegro: the digital shelf under control.<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"group col-span-12 sm:col-span-6 lg:col-span-4 flex relative flex-col h-full\" gsap-animation=\"reveal\" gsap-delay=\"0.5\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex gap-x-2 lg:gap-x-8 mb-12\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"flex shrink-0 justify-center items-center size-32 lg:size-58\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/service-list-5-1.svg\" width=\"230\" height=\"230\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full object-contain\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<div class=\"relative -mt-0.5 text-[1.1875rem]\/none\">05<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-[1.875rem] xl:text-[2.5rem] font-bold uppercase leading-none text-balance mb-4 lg:mb-8\">Creative Production<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert !text-[1.1875rem]\/[1.4] text-balance\">\n\t\t\t\t\t\t<p>Videos, statics and UGC that sell. Creative is today\u2019s biggest performance lever.<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col gap-8 xl:gap-12 items-start pt-8 mt-auto\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/performance-creative-production\/\" class=\"btn btn-primary stretched-link\">\n\t\t\t\t\t\tCreative production\t\t\t<\/a>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"group col-span-12 sm:col-span-6 lg:col-span-4 flex relative flex-col h-full\" gsap-animation=\"reveal\" gsap-delay=\"0.6\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex gap-x-2 lg:gap-x-8 mb-12\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"flex shrink-0 justify-center items-center size-32 lg:size-58\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/service-list-6-1.svg\" width=\"234\" height=\"231\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full object-contain\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<div class=\"relative -mt-0.5 text-[1.1875rem]\/none\">06<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-[1.875rem] xl:text-[2.5rem] font-bold uppercase leading-none text-balance mb-4 lg:mb-8\">AI &amp;&nbsp;Automation<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert !text-[1.1875rem]\/[1.4] text-balance\">\n\t\t\t\t\t\t<p>Automation, scripts and AI tools that optimize faster than a&nbsp;human.<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col gap-8 xl:gap-12 items-start pt-8 mt-auto\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/ai-automation-agency\/\" class=\"btn btn-primary stretched-link\">\n\t\t\t\t\t\tAI automation\t\t\t<\/a>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<div class=\"component-service-feature relative bg-secondary-500 text-white py-24 2xl:py-48 wysiwyg-offset\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"flex flex-col gap-6 lg:gap-8 mb-16 lg:mb-24 max-w-(--breakpoint-md)\" gsap-animation=\"slide-up\">\n\t\t\t\t\t<span class=\"text-title-lg font-medium\">Performance in practice<\/span>\n\t\t\t\t\t\t\t<h2 class=\"text-display-lg leading-[1.1] font-bold uppercase text-balance\">Optimization down to product level<\/h2>\n\t\t\t\t\t\t\t<div class=\"prose prose-invert max-w-none text-pretty text-[1.25rem]\/[1.4] xl:text-[1.875rem]\/[1.3] font-medium\">This is what performance marketing looks like in practice: AI-powered shopping campaigns, margin-based bidding and real-time performance data.<\/div>\n\t\t\t<\/div>\n\n\t\t<div class=\"grid grid-cols-1 lg:grid-cols-12 gap-10 lg:gap-16 xl:gap-26 items-center p-12 border border-white\/20\" gsap-animation=\"slide-up\">\n\t\t<div class=\"lg:col-span-5 flex justify-center lg:justify-start lg:pl-12 2xl:pl-26\">\n\t\t\t<div class=\"relative w-full max-w-85\">\n\t\t\t\t\t\t\t\t<div class=\"flex flex-col gap-5 p-2.5 bg-white text-secondary-500 rounded-lg border border-neutral-200 shadow-lg\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"block aspect-316\/206 overflow-hidden rounded-md\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/632x412-crop\/maira-protein-green.avif\" type=\"image\/avif\" width=\"632\" height=\"412\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/maira-protein-green.png\" width=\"1536\" height=\"1024\" alt=\"Dark green MIRA whey protein container with pistachio flavor, splash graphic and pistachio nuts around the bottle backdrop.\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full object-cover\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col gap-2 px-1.5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-xs uppercase text-secondary-500\/60\">MAIRA SHOP<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"-mt-1.5 text-lg font-medium\">Top of the tops<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-2xl font-bold uppercase\">\u20ac49<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-flex items-center justify-center mt-1.5 px-5 py-3 bg-secondary-500 text-white text-base font-bold uppercase rounded-lg\">Add to Cart<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"absolute flex flex-col items-start px-3 py-2 bg-white text-primary-500 shadow-lg -top-4 -right-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-sm leading-none uppercase\">CTR<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-title-lg font-bold uppercase\">3.3%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"absolute flex flex-col items-start px-3 py-2 bg-white text-primary-500 shadow-lg top-25 -left-7 lg:-left-14\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-sm leading-none uppercase\">ROAS<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-title-lg font-bold uppercase\">4.8X<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"absolute flex flex-col items-start px-3 py-2 bg-white text-primary-500 shadow-lg bottom-44 sm:bottom-20 -right-10 xl:-right-16\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-sm leading-none uppercase\">CVR<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-title-lg font-bold uppercase\">5.7%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"lg:col-span-7 flex flex-col gap-5 items-start text-left\">\n\t\t\t\t\t\t\t<h3 class=\"text-heading-md font-bold uppercase text-balance\">We get straight into the minute detail<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert max-w-188 text-pretty !text-[1.25rem]\/[1.4]\"><p>We give each product individual attention: setting bids based on margins, analyzing competitor pricing, and tracking real-time performance data. We optimize each individual SKU to maximize profitability.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<ul class=\"flex items-stretch justify-start mt-2 xl:mt-4 text-white\/60\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"flex flex-col items-start not-first:pl-3 not-last:pr-3 not-first:border-l border-white\/20\">\n\t\t\t\t\t\t\t\t<span class=\"font-bold text-title-lg uppercase\">14M+<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-sm uppercase\">SKUs We Manage<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"flex flex-col items-start not-first:pl-3 not-last:pr-3 not-first:border-l border-white\/20\">\n\t\t\t\t\t\t\t\t<span class=\"font-bold text-title-lg uppercase\">3X<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-sm uppercase\">scaling speed<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t<div class=\"mt-4 xl:mt-6\">\n\t\t\t\t\t\t\t\t\t<a href=\"#contact\" class=\"btn btn-primary\">\n\t\t\t\t\t\tGet in touch with us\t\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<div class=\"component-steps-slider relative bg-primary-500 text-white py-16 lg:py-32 xl:py-44 wysiwyg-offset\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid grid-cols-1 md:grid-cols-12 gap-6 md:gap-12 mb-12 lg:mb-16\" gsap-animation=\"slide-up\">\n\t\t\t\t<div class=\"md:col-span-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"text-xl lg:text-3xl text-balance font-medium leading-none mb-6 lg:mb-12 xl:mb-16\">How to start with performance marketing<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-3xl\/[1.1] sm:text-4xl\/[1.1] lg:text-5xl\/[1.1] xl:text-6xl\/[1.1] font-bold uppercase text-balance\"><p>From audit to live campaigns, typically within a&nbsp;few weeks.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"md:col-span-4 self-end\">\n\t\t\t\t\t<div class=\"flex md:justify-end gap-1 items-start\">\n\t\t\t\t\t\t<div class=\"swiper-button-prev static m-0 size-14 lg:size-17.5 shrink-0 flex items-center justify-center after:hidden bg-white\/20\">\n\t\t\t\t\t\t\t<svg class=\"svg-slider-arrow size-4 lg:size-6 text-white rotate-180\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"4.08 6.5 24.83 21\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"4\" d=\"M6.084 17h19.833M18.417 25.5l8.5-8.5M18.417 8.5l8.5 8.5\"\/><\/svg>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"swiper-button-next static m-0 size-14 lg:size-17.5 shrink-0 flex items-center justify-center after:hidden bg-white\/20\">\n\t\t\t\t\t\t\t<svg class=\"svg-slider-arrow size-4 lg:size-6 text-white\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"4.08 6.5 24.83 21\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"4\" d=\"M6.084 17h19.833M18.417 25.5l8.5-8.5M18.417 8.5l8.5 8.5\"\/><\/svg>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"relative\" gsap-animation=\"slide-up\">\n\t\t\t<div class=\"swiper overflow-visible\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide flex h-auto\">\n\t\t\t\t\t\t\t<div class=\"bg-white text-secondary-500 p-6 sm:p-8 h-full flex flex-col flex-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mb-3 md:mb-5\">01<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight sm:text-3xl\/tight xl:text-[2.5rem]\/tight uppercase font-bold text-secondary-500 text-balance mb-3 md:mb-5\">Audit &amp;&nbsp;goals<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance flex-grow\"><p>Where you are today: accounts, measurement, numbers. And where you want to go: goals translated into ROAS, CAC and budgets.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide flex h-auto\">\n\t\t\t\t\t\t\t<div class=\"bg-white text-secondary-500 p-6 sm:p-8 h-full flex flex-col flex-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mb-3 md:mb-5\">02<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight sm:text-3xl\/tight xl:text-[2.5rem]\/tight uppercase font-bold text-secondary-500 text-balance mb-3 md:mb-5\">KPIs &amp;&nbsp;media plan<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance flex-grow\"><p>Channels and budgets based on margins. Transparent: media and fee separated, plan vs. reality every month.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide flex h-auto\">\n\t\t\t\t\t\t\t<div class=\"bg-white text-secondary-500 p-6 sm:p-8 h-full flex flex-col flex-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mb-3 md:mb-5\">03<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight sm:text-3xl\/tight xl:text-[2.5rem]\/tight uppercase font-bold text-secondary-500 text-balance mb-3 md:mb-5\">Setup &amp;&nbsp;measurement<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance flex-grow\"><p>Conversion tracking, feeds and campaign structure. Without correct data, optimization is just guessing.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide flex h-auto\">\n\t\t\t\t\t\t\t<div class=\"bg-white text-secondary-500 p-6 sm:p-8 h-full flex flex-col flex-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mb-3 md:mb-5\">04<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight sm:text-3xl\/tight xl:text-[2.5rem]\/tight uppercase font-bold text-secondary-500 text-balance mb-3 md:mb-5\">Optimization &amp;&nbsp;scaling<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance flex-grow\"><p>Weekly iterations, budget flows to what earns. Winners get scaled to more channels and markets.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<section class=\"component-reference-detail relative overflow-hidden bg-primary-500 text-secondary-500 py-20 sm:py-24 xl:py-32 2xl:py-48 wysiwyg-offset\">\n\t\t\t\t\t\t\t<div x-data=\"{ active: 0 }\">\n\t\t\t\t\t<div class=\"container\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\t\t<div class=\"text-white text-xl lg:text-[1.875rem]\/[1.3] font-medium mb-4 lg:mb-6\">Proof, not promises<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"text-heading-xl\/[1.1] font-bold uppercase text-balance max-w-[18ch]\">\n\t\t\t\t\t\tWhat it looks like in practice\n\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"container\">\n\t\t\t<div class=\"relative mt-10 lg:mt-18\" role=\"tablist\">\n\t\t\t\t<div class=\"js-reference-tabs-fade\">\n\t\t\t\t\t<div class=\"swiper reference-detail-tabs overflow-visible\">\n\t\t\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide !w-auto border-b-[5px] border-white\/30\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\trole=\"tab\"\n\t\t\t\t\t\t\t\t\t\t\t@click=\"active = 0\"\n\t\t\t\t\t\t\t\t\t\t\t:aria-selected=\"active === 0 ? 'true' : 'false'\"\n\t\t\t\t\t\t\t\t\t\t\t:tabindex=\"active === 0 ? 0 : -1\"\n\t\t\t\t\t\t\t\t\t\t\t:class=\"active === 0 ? 'text-white border-white' : 'text-white\/70 border-transparent hover:text-white'\"\n\t\t\t\t\t\t\t\t\t\t\t class=\"relative shrink-0 whitespace-nowrap -mb-[5px] px-5 py-1.5 text-xl lg:text-[1.875rem]\/[1.3] font-bold uppercase border-b-[5px] transition-colors duration-200 cursor-pointer\"\n\t\t\t\t\t\t\t\t\t\t>Sanitino<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide !w-auto border-b-[5px] border-white\/30\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\trole=\"tab\"\n\t\t\t\t\t\t\t\t\t\t\t@click=\"active = 1\"\n\t\t\t\t\t\t\t\t\t\t\t:aria-selected=\"active === 1 ? 'true' : 'false'\"\n\t\t\t\t\t\t\t\t\t\t\t:tabindex=\"active === 1 ? 0 : -1\"\n\t\t\t\t\t\t\t\t\t\t\t:class=\"active === 1 ? 'text-white border-white' : 'text-white\/70 border-transparent hover:text-white'\"\n\t\t\t\t\t\t\t\t\t\t\t class=\"relative shrink-0 whitespace-nowrap -mb-[5px] px-5 py-1.5 text-xl lg:text-[1.875rem]\/[1.3] font-bold uppercase border-b-[5px] transition-colors duration-200 cursor-pointer\"\n\t\t\t\t\t\t\t\t\t\t>Moje Ambulance<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide !w-auto border-b-[5px] border-white\/30\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\trole=\"tab\"\n\t\t\t\t\t\t\t\t\t\t\t@click=\"active = 2\"\n\t\t\t\t\t\t\t\t\t\t\t:aria-selected=\"active === 2 ? 'true' : 'false'\"\n\t\t\t\t\t\t\t\t\t\t\t:tabindex=\"active === 2 ? 0 : -1\"\n\t\t\t\t\t\t\t\t\t\t\t:class=\"active === 2 ? 'text-white border-white' : 'text-white\/70 border-transparent hover:text-white'\"\n\t\t\t\t\t\t\t\t\t\t\t class=\"relative shrink-0 whitespace-nowrap -mb-[5px] px-5 py-1.5 text-xl lg:text-[1.875rem]\/[1.3] font-bold uppercase border-b-[5px] transition-colors duration-200 cursor-pointer\"\n\t\t\t\t\t\t\t\t\t\t>JetBrains<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide !w-auto border-b-[5px] border-white\/30\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\trole=\"tab\"\n\t\t\t\t\t\t\t\t\t\t\t@click=\"active = 3\"\n\t\t\t\t\t\t\t\t\t\t\t:aria-selected=\"active === 3 ? 'true' : 'false'\"\n\t\t\t\t\t\t\t\t\t\t\t:tabindex=\"active === 3 ? 0 : -1\"\n\t\t\t\t\t\t\t\t\t\t\t:class=\"active === 3 ? 'text-white border-white' : 'text-white\/70 border-transparent hover:text-white'\"\n\t\t\t\t\t\t\t\t\t\t\t class=\"relative shrink-0 whitespace-nowrap -mb-[5px] px-5 py-1.5 text-xl lg:text-[1.875rem]\/[1.3] font-bold uppercase border-b-[5px] transition-colors duration-200 cursor-pointer\"\n\t\t\t\t\t\t\t\t\t\t>Knuspr<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide !w-auto border-b-[5px] border-white\/30\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\trole=\"tab\"\n\t\t\t\t\t\t\t\t\t\t\t@click=\"active = 4\"\n\t\t\t\t\t\t\t\t\t\t\t:aria-selected=\"active === 4 ? 'true' : 'false'\"\n\t\t\t\t\t\t\t\t\t\t\t:tabindex=\"active === 4 ? 0 : -1\"\n\t\t\t\t\t\t\t\t\t\t\t:class=\"active === 4 ? 'text-white border-white' : 'text-white\/70 border-transparent hover:text-white'\"\n\t\t\t\t\t\t\t\t\t\t\t class=\"relative shrink-0 whitespace-nowrap -mb-[5px] px-5 py-1.5 text-xl lg:text-[1.875rem]\/[1.3] font-bold uppercase border-b-[5px] transition-colors duration-200 cursor-pointer\"\n\t\t\t\t\t\t\t\t\t\t>Be Lenka<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide !w-auto border-b-[5px] border-white\/30\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\trole=\"tab\"\n\t\t\t\t\t\t\t\t\t\t\t@click=\"active = 5\"\n\t\t\t\t\t\t\t\t\t\t\t:aria-selected=\"active === 5 ? 'true' : 'false'\"\n\t\t\t\t\t\t\t\t\t\t\t:tabindex=\"active === 5 ? 0 : -1\"\n\t\t\t\t\t\t\t\t\t\t\t:class=\"active === 5 ? 'text-white border-white' : 'text-white\/70 border-transparent hover:text-white'\"\n\t\t\t\t\t\t\t\t\t\t\t class=\"relative shrink-0 whitespace-nowrap -mb-[5px] px-5 py-1.5 text-xl lg:text-[1.875rem]\/[1.3] font-bold uppercase border-b-[5px] transition-colors duration-200 cursor-pointer\"\n\t\t\t\t\t\t\t\t\t\t>Daytrip<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide !w-auto border-b-[5px] border-white\/30\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\t\t\t\ttype=\"button\"\n\t\t\t\t\t\t\t\t\t\t\trole=\"tab\"\n\t\t\t\t\t\t\t\t\t\t\t@click=\"active = 6\"\n\t\t\t\t\t\t\t\t\t\t\t:aria-selected=\"active === 6 ? 'true' : 'false'\"\n\t\t\t\t\t\t\t\t\t\t\t:tabindex=\"active === 6 ? 0 : -1\"\n\t\t\t\t\t\t\t\t\t\t\t:class=\"active === 6 ? 'text-white border-white' : 'text-white\/70 border-transparent hover:text-white'\"\n\t\t\t\t\t\t\t\t\t\t\t class=\"relative shrink-0 whitespace-nowrap -mb-[5px] px-5 py-1.5 text-xl lg:text-[1.875rem]\/[1.3] font-bold uppercase border-b-[5px] transition-colors duration-200 cursor-pointer\"\n\t\t\t\t\t\t\t\t\t\t>Showmax<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"container mt-16\" gsap-animation=\"slide-up\" gsap-delay=\"0.1\">\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tx-show=\"active === 0\"\n\t\t\t\t\tx-cloak\n\t\t\t\t\tx-transition:enter=\"transition ease-out duration-300\"\n\t\t\t\t\tx-transition:enter-start=\"opacity-0 translate-y-4\"\n\t\t\t\t\tx-transition:enter-end=\"opacity-100 translate-y-0\"\n\t\t\t\t>\n\t\t\t\t\t\t<div class=\"relative border-2 border-white\/30 pt-32 lg:pt-12 px-6 lg:px-12 pb-8 lg:pb-12\">\n\t\t<div class=\"grid grid-cols-1 lg:grid-cols-12 gap-8 lg:gap-12 xl:gap-24 items-center\">\n\t\t\t\t\t\t<div class=\"lg:col-span-4 flex flex-col items-center text-center text-white\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"block -mt-14 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/544x640-crop\/reference-slider-sanitino-b-1.avif\" type=\"image\/avif\" width=\"544\" height=\"640\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/reference-slider-sanitino-b-1.png\" width=\"1018\" height=\"1209\" alt=\"Chrome kitchen faucet with blue-and-white Sanitino locking device attached, blocking the handle\" loading=\"lazy\" decoding=\"async\" class=\"w-40 md:w-52 lg:w-64 xl:w-75 h-auto\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[3.5rem]\/[0.9] lg:text-[4.5rem]\/[0.9] xl:text-[6.25rem]\/[0.9] font-bold uppercase\">+948%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-base lg:text-lg font-medium uppercase mt-2 max-w-[16ch]\">Revenue Growth Over 6&nbsp;Years<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"lg:col-span-8\">\n\t\t\t\t<div class=\"flex flex-wrap items-center gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-heading-xl\/none font-bold uppercase\">SANITINO<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap gap-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">E\u2011commerce<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">Kitchens &amp;&nbsp;Bathrooms<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"text-lg lg:text-xl font-medium mt-5\">Since 2017 \u00b7 16 European countries<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose font-medium text-lg\/relaxed lg:text-xl\/relaxed max-w-none mt-4\"><p>From the Single Market to a&nbsp;Leading European Player. A&nbsp;systematic four-phase strategy: market entry, POAS-based optimization, AI-driven campaign performance, and ongoing expansion across 16 European markets.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap items-stretch gap-4 mt-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[1.875rem]\/none lg:text-[2rem]\/none font-bold uppercase\">16+<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-xs lg:text-sm font-medium uppercase tracking-wider mt-1\">countries where we have expanded<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-8\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/case-studies\/sanitino-948-revenue-growth-european-expansion\/\" class=\"btn btn-tertiary\" target=\"_blank\">\n\t\t\t\t\t\tRead the case study\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tx-show=\"active === 1\"\n\t\t\t\t\tx-cloak\n\t\t\t\t\tx-transition:enter=\"transition ease-out duration-300\"\n\t\t\t\t\tx-transition:enter-start=\"opacity-0 translate-y-4\"\n\t\t\t\t\tx-transition:enter-end=\"opacity-100 translate-y-0\"\n\t\t\t\t>\n\t\t\t\t\t\t<div class=\"relative border-2 border-white\/30 pt-32 lg:pt-12 px-6 lg:px-12 pb-8 lg:pb-12\">\n\t\t<div class=\"grid grid-cols-1 lg:grid-cols-12 gap-8 lg:gap-12 xl:gap-24 items-center\">\n\t\t\t\t\t\t<div class=\"lg:col-span-4 flex flex-col items-center text-center text-white\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"block -mt-14 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/544x640-crop\/moje-ambulance-logo-square.avif\" type=\"image\/avif\" width=\"544\" height=\"640\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/moje-ambulance-logo-square.png\" width=\"600\" height=\"600\" alt=\"Logo with a white medical cross icon and the brand name &#039;moje@mbulance&#039; in white on a black background.\" loading=\"lazy\" decoding=\"async\" class=\"w-40 md:w-52 lg:w-64 xl:w-75 h-auto\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[3.5rem]\/[0.9] lg:text-[4.5rem]\/[0.9] xl:text-[6.25rem]\/[0.9] font-bold uppercase\">+135%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-base lg:text-lg font-medium uppercase mt-2 max-w-[16ch]\">more registrations<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"lg:col-span-8\">\n\t\t\t\t<div class=\"flex flex-wrap items-center gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-heading-xl\/none font-bold uppercase\">MOJE AMBULANCE<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap gap-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">Lead Gen<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">Healthcare<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"text-lg lg:text-xl font-medium mt-5\">Czechia<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose font-medium text-lg\/relaxed lg:text-xl\/relaxed max-w-none mt-4\"><p>A network of medical clinics needed more new patient registrations. A&nbsp;simpler campaign structure and more accurate measurement delivered +135&nbsp;% registrations.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap items-stretch gap-4 mt-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[1.875rem]\/none lg:text-[2rem]\/none font-bold uppercase\">+135&nbsp;%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-xs lg:text-sm font-medium uppercase tracking-wider mt-1\">patient registrations<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-8\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/moje-ambulance-135-more-registrations-with-simpler-campaign-structure\/\" class=\"btn btn-tertiary\" target=\"_blank\">\n\t\t\t\t\t\tRead the case study\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tx-show=\"active === 2\"\n\t\t\t\t\tx-cloak\n\t\t\t\t\tx-transition:enter=\"transition ease-out duration-300\"\n\t\t\t\t\tx-transition:enter-start=\"opacity-0 translate-y-4\"\n\t\t\t\t\tx-transition:enter-end=\"opacity-100 translate-y-0\"\n\t\t\t\t>\n\t\t\t\t\t\t<div class=\"relative border-2 border-white\/30 pt-32 lg:pt-12 px-6 lg:px-12 pb-8 lg:pb-12\">\n\t\t<div class=\"grid grid-cols-1 lg:grid-cols-12 gap-8 lg:gap-12 xl:gap-24 items-center\">\n\t\t\t\t\t\t<div class=\"lg:col-span-4 flex flex-col items-center text-center text-white\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"block -mt-14 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/jetbrains-idzxqo4mr9-1.svg\" width=\"298\" height=\"64\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-40 md:w-52 lg:w-64 xl:w-75 h-auto\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[3.5rem]\/[0.9] lg:text-[4.5rem]\/[0.9] xl:text-[6.25rem]\/[0.9] font-bold uppercase\">+43%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-base lg:text-lg font-medium uppercase mt-2 max-w-[16ch]\">Number of Qualified Leads YoY<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"lg:col-span-8\">\n\t\t\t\t<div class=\"flex flex-wrap items-center gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-heading-xl\/none font-bold uppercase\">JETBRAINS<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap gap-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">SaaS<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">Developer tools<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"text-lg lg:text-xl font-medium mt-5\">Global \u00b7 Starting in 2025<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose font-medium text-lg\/relaxed lg:text-xl\/relaxed max-w-none mt-4\"><p>The software company behind IntelliJ IDEA and PyCharm needed to improve the performance and effectiveness of its Microsoft Advertising campaigns across its entire product portfolio.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap items-stretch gap-4 mt-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[1.875rem]\/none lg:text-[2rem]\/none font-bold uppercase\">+43&nbsp;%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-xs lg:text-sm font-medium uppercase tracking-wider mt-1\">qualified leads<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"w-px self-stretch bg-secondary-500\/30\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[1.875rem]\/none lg:text-[2rem]\/none font-bold uppercase\">-47&nbsp;%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-xs lg:text-sm font-medium uppercase tracking-wider mt-1\">CPD<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"w-px self-stretch bg-secondary-500\/30\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[1.875rem]\/none lg:text-[2rem]\/none font-bold uppercase\">40+<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-xs lg:text-sm font-medium uppercase tracking-wider mt-1\">countries<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-8\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/case-studies\/jetbrains-lower-cost-per-download-microsoft-advertising\/\" class=\"btn btn-tertiary\" target=\"_blank\">\n\t\t\t\t\t\tRead the case study\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tx-show=\"active === 3\"\n\t\t\t\t\tx-cloak\n\t\t\t\t\tx-transition:enter=\"transition ease-out duration-300\"\n\t\t\t\t\tx-transition:enter-start=\"opacity-0 translate-y-4\"\n\t\t\t\t\tx-transition:enter-end=\"opacity-100 translate-y-0\"\n\t\t\t\t>\n\t\t\t\t\t\t<div class=\"relative border-2 border-white\/30 pt-32 lg:pt-12 px-6 lg:px-12 pb-8 lg:pb-12\">\n\t\t<div class=\"grid grid-cols-1 lg:grid-cols-12 gap-8 lg:gap-12 xl:gap-24 items-center\">\n\t\t\t\t\t\t<div class=\"lg:col-span-4 flex flex-col items-center text-center text-white\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"block -mt-14 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/logo-knuspr.svg\" width=\"102\" height=\"44\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-40 md:w-52 lg:w-64 xl:w-75 h-auto\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[3.5rem]\/[0.9] lg:text-[4.5rem]\/[0.9] xl:text-[6.25rem]\/[0.9] font-bold uppercase\">+470%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-base lg:text-lg font-medium uppercase mt-2 max-w-[16ch]\">Year-over-Year Growth in the Number of Orders<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"lg:col-span-8\">\n\t\t\t\t<div class=\"flex flex-wrap items-center gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-heading-xl\/none font-bold uppercase\">KNUSPR<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap gap-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">E\u2011commerce<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">Groceries<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"text-lg lg:text-xl font-medium mt-5\">Starting in 2024 \u00b7 DACH<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose font-medium text-lg\/relaxed lg:text-xl\/relaxed max-w-none mt-4\"><p>Scaling Online Grocery Delivery: Customer Acquisition Throughout the Shopping Process, Retention Cycles, and Aggressive Expansion in the DACH Region.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap items-stretch gap-4 mt-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[1.875rem]\/none lg:text-[2rem]\/none font-bold uppercase\">+470&nbsp;%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-xs lg:text-sm font-medium uppercase tracking-wider mt-1\">order growth<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"w-px self-stretch bg-secondary-500\/30\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[1.875rem]\/none lg:text-[2rem]\/none font-bold uppercase\">+150&nbsp;%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-xs lg:text-sm font-medium uppercase tracking-wider mt-1\">Top of Mind Awareness<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"w-px self-stretch bg-secondary-500\/30\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[1.875rem]\/none lg:text-[2rem]\/none font-bold uppercase\">-58&nbsp;%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-xs lg:text-sm font-medium uppercase tracking-wider mt-1\">CPA<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-8\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/case-studies\/knuspr-470-first-time-buyers-full-funnel-strategy\/\" class=\"btn btn-tertiary\" target=\"_blank\">\n\t\t\t\t\t\tRead the case study\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tx-show=\"active === 4\"\n\t\t\t\t\tx-cloak\n\t\t\t\t\tx-transition:enter=\"transition ease-out duration-300\"\n\t\t\t\t\tx-transition:enter-start=\"opacity-0 translate-y-4\"\n\t\t\t\t\tx-transition:enter-end=\"opacity-100 translate-y-0\"\n\t\t\t\t>\n\t\t\t\t\t\t<div class=\"relative border-2 border-white\/30 pt-32 lg:pt-12 px-6 lg:px-12 pb-8 lg:pb-12\">\n\t\t<div class=\"grid grid-cols-1 lg:grid-cols-12 gap-8 lg:gap-12 xl:gap-24 items-center\">\n\t\t\t\t\t\t<div class=\"lg:col-span-4 flex flex-col items-center text-center text-white\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"block -mt-14 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/be-lenka-idbnfsfzp6-1.svg\" width=\"344\" height=\"86\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-40 md:w-52 lg:w-64 xl:w-75 h-auto\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[3.5rem]\/[0.9] lg:text-[4.5rem]\/[0.9] xl:text-[6.25rem]\/[0.9] font-bold uppercase\">+98%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-base lg:text-lg font-medium uppercase mt-2 max-w-[16ch]\">increase in revenue<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"lg:col-span-8\">\n\t\t\t\t<div class=\"flex flex-wrap items-center gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-heading-xl\/none font-bold uppercase\">BE LENKA<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap gap-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">Footwear<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">D2C<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"text-lg lg:text-xl font-medium mt-5\">Starting in 2024 \u00b7 3+ countries<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose font-medium text-lg\/relaxed lg:text-xl\/relaxed max-w-none mt-4\"><p>Comprehensive restructuring of Google and Meta advertising accounts covering the entire purchase journey (full funnel) and precise customization of content for local markets in Western Europe.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap items-stretch gap-4 mt-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[1.875rem]\/none lg:text-[2rem]\/none font-bold uppercase\">+98&nbsp;%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-xs lg:text-sm font-medium uppercase tracking-wider mt-1\">Revenue Growth<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-8\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/case-studies\/be-lenka-98-revenue-growth-dach-region\/\" class=\"btn btn-tertiary\" target=\"_blank\">\n\t\t\t\t\t\tRead the case study\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tx-show=\"active === 5\"\n\t\t\t\t\tx-cloak\n\t\t\t\t\tx-transition:enter=\"transition ease-out duration-300\"\n\t\t\t\t\tx-transition:enter-start=\"opacity-0 translate-y-4\"\n\t\t\t\t\tx-transition:enter-end=\"opacity-100 translate-y-0\"\n\t\t\t\t>\n\t\t\t\t\t\t<div class=\"relative border-2 border-white\/30 pt-32 lg:pt-12 px-6 lg:px-12 pb-8 lg:pb-12\">\n\t\t<div class=\"grid grid-cols-1 lg:grid-cols-12 gap-8 lg:gap-12 xl:gap-24 items-center\">\n\t\t\t\t\t\t<div class=\"lg:col-span-4 flex flex-col items-center text-center text-white\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"block -mt-14 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/daytrip-logo.svg\" width=\"1280\" height=\"1280\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-40 md:w-52 lg:w-64 xl:w-75 h-auto\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[3.5rem]\/[0.9] lg:text-[4.5rem]\/[0.9] xl:text-[6.25rem]\/[0.9] font-bold uppercase\">+17%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-base lg:text-lg font-medium uppercase mt-2 max-w-[16ch]\">Conversion Value<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"lg:col-span-8\">\n\t\t\t\t<div class=\"flex flex-wrap items-center gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-heading-xl\/none font-bold uppercase\">DAYTRIP<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap gap-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">Travel<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">Experiences &amp;&nbsp;Travel<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"text-lg lg:text-xl font-medium mt-5\">Starting in 2025 \u00b7 Global<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose font-medium text-lg\/relaxed lg:text-xl\/relaxed max-w-none mt-4\"><p>Scaling Experiential Travel: Implementing SA360 to Increase Campaign Reach and Effectiveness.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap items-stretch gap-4 mt-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[1.875rem]\/none lg:text-[2rem]\/none font-bold uppercase\">+17&nbsp;%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-xs lg:text-sm font-medium uppercase tracking-wider mt-1\">Conversion Value<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"w-px self-stretch bg-secondary-500\/30\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[1.875rem]\/none lg:text-[2rem]\/none font-bold uppercase\">+15&nbsp;%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-xs lg:text-sm font-medium uppercase tracking-wider mt-1\">ROAS<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-8\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/case-studies\/daytrip-17-conversion-value-search-ads-360\/\" class=\"btn btn-tertiary\" target=\"_blank\">\n\t\t\t\t\t\tRead the case study\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tx-show=\"active === 6\"\n\t\t\t\t\tx-cloak\n\t\t\t\t\tx-transition:enter=\"transition ease-out duration-300\"\n\t\t\t\t\tx-transition:enter-start=\"opacity-0 translate-y-4\"\n\t\t\t\t\tx-transition:enter-end=\"opacity-100 translate-y-0\"\n\t\t\t\t>\n\t\t\t\t\t\t<div class=\"relative border-2 border-white\/30 pt-32 lg:pt-12 px-6 lg:px-12 pb-8 lg:pb-12\">\n\t\t<div class=\"grid grid-cols-1 lg:grid-cols-12 gap-8 lg:gap-12 xl:gap-24 items-center\">\n\t\t\t\t\t\t<div class=\"lg:col-span-4 flex flex-col items-center text-center text-white\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"block -mt-14 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/logo-showmax-1.svg\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-40 md:w-52 lg:w-64 xl:w-75 h-auto\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[3.5rem]\/[0.9] lg:text-[4.5rem]\/[0.9] xl:text-[6.25rem]\/[0.9] font-bold uppercase\">+97&nbsp;%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-base lg:text-lg font-medium uppercase mt-2 max-w-[16ch]\">Increase in Sales<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"lg:col-span-8\">\n\t\t\t\t<div class=\"flex flex-wrap items-center gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-heading-xl\/none font-bold uppercase\">SHOWMAX<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap gap-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">SaaS<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bg-white\/28 text-white px-3.5 py-1.5 text-sm lg:text-base font-medium\">Entertainment<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"text-lg lg:text-xl font-medium mt-5\">Africa<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose font-medium text-lg\/relaxed lg:text-xl\/relaxed max-w-none mt-4\"><p>A subscription streaming platform with Czech roots. Brand building and performance campaigns doubled subscription sales in six months.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap items-stretch gap-4 mt-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[1.875rem]\/none lg:text-[2rem]\/none font-bold uppercase\">+97&nbsp;%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-xs lg:text-sm font-medium uppercase tracking-wider mt-1\">Increase in Sales<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"w-px self-stretch bg-secondary-500\/30\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-[1.875rem]\/none lg:text-[2rem]\/none font-bold uppercase\">-67&nbsp;%<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-xs lg:text-sm font-medium uppercase tracking-wider mt-1\">CPA<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-8\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/case-studies\/showmax-97-sales-increase-brand-building\/\" class=\"btn btn-tertiary\" target=\"_blank\">\n\t\t\t\t\t\tRead the case study\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t<\/section>\n\n\n\t\t\t\t<div class=\"component-service-accordion relative pt-16 lg:pt-24 2xl:pt-48 wysiwyg-offset bg-primary-500 text-secondary-500\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"component-heading mb-12 lg:mb-16\">\n\t\t\t\t\t\t\t<div class=\"flex flex-col gap-2\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\t<h2 class=\"text-[1.875rem] text-balance leading-none font-normal\">Frequently asked questions<\/h2>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"hidden lg:block relative\" style=\"height: 450vh;\">\n\t\t\t<div class=\"sticky top-0 left-0 w-full h-screen overflow-hidden\">\n\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-item relative z-30 overflow-hidden border-b border-white\/40\" data-index=\"0\">\n\t\t\t\t\t\t<div class=\"service-accordion-title flex items-center\" style=\"height: var(--height);\">\n\t\t\t\t\t\t\t<div class=\"flex items-start gap-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mt-1 text-white\">\n\t\t\t\t\t\t\t\t\t01\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-md\/tight uppercase font-bold text-balance max-w-3xl\">\n\t\t\t\t\t\t\t\t\t\tWhat is performance marketing?\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-content will-change-[height,opacity] relative overflow-hidden h-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance max-w-4xl ml-auto text-left\">\n\t\t\t\t\t\t\t\t\t<p>Advertising driven by measurable business results: orders, leads, revenue and profit. Every euro of budget has a&nbsp;traceable impact and campaigns are continuously optimized based on real numbers.<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-item relative z-30 overflow-hidden border-b border-white\/40\" data-index=\"1\">\n\t\t\t\t\t\t<div class=\"service-accordion-title flex items-center\" style=\"height: var(--height);\">\n\t\t\t\t\t\t\t<div class=\"flex items-start gap-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mt-1 text-white\">\n\t\t\t\t\t\t\t\t\t02\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-md\/tight uppercase font-bold text-balance max-w-3xl\">\n\t\t\t\t\t\t\t\t\t\tWhat is the difference between performance and brand marketing?\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-content will-change-[height,opacity] relative overflow-hidden h-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance max-w-4xl ml-auto text-left\">\n\t\t\t\t\t\t\t\t\t<p>Performance marketing has a&nbsp;direct, measurable link to revenue within days or weeks. Brand marketing builds awareness and preference long-term. The best results come from combining them: brand fills the top of the funnel, performance turns it into revenue.<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-item relative z-30 overflow-hidden border-b border-white\/40\" data-index=\"2\">\n\t\t\t\t\t\t<div class=\"service-accordion-title flex items-center\" style=\"height: var(--height);\">\n\t\t\t\t\t\t\t<div class=\"flex items-start gap-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mt-1 text-white\">\n\t\t\t\t\t\t\t\t\t03\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-md\/tight uppercase font-bold text-balance max-w-3xl\">\n\t\t\t\t\t\t\t\t\t\tWhich KPIs should you track in performance marketing?\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-content will-change-[height,opacity] relative overflow-hidden h-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance max-w-4xl ml-auto text-left\">\n\t\t\t\t\t\t\t\t\t<p>ROAS or POAS for e\u2011commerce, CAC and payback for leads and SaaS, plus LTV and incrementality. Clicks, impressions and CTR are only operational metrics.<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-item relative z-30 overflow-hidden border-b border-white\/40\" data-index=\"3\">\n\t\t\t\t\t\t<div class=\"service-accordion-title flex items-center\" style=\"height: var(--height);\">\n\t\t\t\t\t\t\t<div class=\"flex items-start gap-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mt-1 text-white\">\n\t\t\t\t\t\t\t\t\t04\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-md\/tight uppercase font-bold text-balance max-w-3xl\">\n\t\t\t\t\t\t\t\t\t\tHow much does performance marketing cost?\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-content will-change-[height,opacity] relative overflow-hidden h-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance max-w-4xl ml-auto text-left\">\n\t\t\t\t\t\t\t\t\t<p>The budget has two parts: media and a&nbsp;management fee. A&nbsp;meaningful start is typically from the lower tens of thousands of euros in monthly media budget. With smaller budgets, we\u2019ll tell you honestly whether our fee is worth it.<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-item relative z-30 overflow-hidden border-b border-white\/40\" data-index=\"4\">\n\t\t\t\t\t\t<div class=\"service-accordion-title flex items-center\" style=\"height: var(--height);\">\n\t\t\t\t\t\t\t<div class=\"flex items-start gap-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mt-1 text-white\">\n\t\t\t\t\t\t\t\t\t05\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-md\/tight uppercase font-bold text-balance max-w-3xl\">\n\t\t\t\t\t\t\t\t\t\tHow fast does it deliver results?\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-content will-change-[height,opacity] relative overflow-hidden h-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance max-w-4xl ml-auto text-left\">\n\t\t\t\t\t\t\t\t\t<p>First data within weeks, the full effect of optimization typically within 2&nbsp;to 3&nbsp;months. Speed depends on data volume: the more conversions, the faster the systems learn.<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-item relative z-30 overflow-hidden border-b border-white\/40\" data-index=\"5\">\n\t\t\t\t\t\t<div class=\"service-accordion-title flex items-center\" style=\"height: var(--height);\">\n\t\t\t\t\t\t\t<div class=\"flex items-start gap-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mt-1 text-white\">\n\t\t\t\t\t\t\t\t\t06\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-md\/tight uppercase font-bold text-balance max-w-3xl\">\n\t\t\t\t\t\t\t\t\t\tAgency or in-house team?\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-content will-change-[height,opacity] relative overflow-hidden h-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance max-w-4xl ml-auto text-left\">\n\t\t\t\t\t\t\t\t\t<p>Small budgets can be handled by a&nbsp;skilled in-house specialist. With scale, the demands on specialization grow: feeds, creatives, automation, measurement. An agency makes sense when you want a&nbsp;senior team without the cost of building one. We also do hybrid: we train your team.<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"block lg:hidden\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sticky top-0 w-full border-b border-white\/40 py-6 bg-primary-500\" style=\"z-index: 6;\">\n\t\t\t\t\t<div class=\"flex items-start gap-3 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-base flex-shrink-0 text-white\">\n\t\t\t\t\t\t\t01\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight uppercase font-bold text-balance\">\n\t\t\t\t\t\t\t\tWhat is performance marketing?\n\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-base\/tight text-balance\">\n\t\t\t\t\t\t\t<p>Advertising driven by measurable business results: orders, leads, revenue and profit. Every euro of budget has a&nbsp;traceable impact and campaigns are continuously optimized based on real numbers.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sticky top-0 w-full border-b border-white\/40 py-6 bg-primary-500\" style=\"z-index: 7;\">\n\t\t\t\t\t<div class=\"flex items-start gap-3 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-base flex-shrink-0 text-white\">\n\t\t\t\t\t\t\t02\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight uppercase font-bold text-balance\">\n\t\t\t\t\t\t\t\tWhat is the difference between performance and brand marketing?\n\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-base\/tight text-balance\">\n\t\t\t\t\t\t\t<p>Performance marketing has a&nbsp;direct, measurable link to revenue within days or weeks. Brand marketing builds awareness and preference long-term. The best results come from combining them: brand fills the top of the funnel, performance turns it into revenue.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sticky top-0 w-full border-b border-white\/40 py-6 bg-primary-500\" style=\"z-index: 8;\">\n\t\t\t\t\t<div class=\"flex items-start gap-3 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-base flex-shrink-0 text-white\">\n\t\t\t\t\t\t\t03\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight uppercase font-bold text-balance\">\n\t\t\t\t\t\t\t\tWhich KPIs should you track in performance marketing?\n\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-base\/tight text-balance\">\n\t\t\t\t\t\t\t<p>ROAS or POAS for e\u2011commerce, CAC and payback for leads and SaaS, plus LTV and incrementality. Clicks, impressions and CTR are only operational metrics.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sticky top-0 w-full border-b border-white\/40 py-6 bg-primary-500\" style=\"z-index: 9;\">\n\t\t\t\t\t<div class=\"flex items-start gap-3 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-base flex-shrink-0 text-white\">\n\t\t\t\t\t\t\t04\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight uppercase font-bold text-balance\">\n\t\t\t\t\t\t\t\tHow much does performance marketing cost?\n\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-base\/tight text-balance\">\n\t\t\t\t\t\t\t<p>The budget has two parts: media and a&nbsp;management fee. A&nbsp;meaningful start is typically from the lower tens of thousands of euros in monthly media budget. With smaller budgets, we\u2019ll tell you honestly whether our fee is worth it.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sticky top-0 w-full border-b border-white\/40 py-6 bg-primary-500\" style=\"z-index: 10;\">\n\t\t\t\t\t<div class=\"flex items-start gap-3 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-base flex-shrink-0 text-white\">\n\t\t\t\t\t\t\t05\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight uppercase font-bold text-balance\">\n\t\t\t\t\t\t\t\tHow fast does it deliver results?\n\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-base\/tight text-balance\">\n\t\t\t\t\t\t\t<p>First data within weeks, the full effect of optimization typically within 2&nbsp;to 3&nbsp;months. Speed depends on data volume: the more conversions, the faster the systems learn.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sticky top-0 w-full border-b border-white\/40 py-6 bg-primary-500\" style=\"z-index: 11;\">\n\t\t\t\t\t<div class=\"flex items-start gap-3 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-base flex-shrink-0 text-white\">\n\t\t\t\t\t\t\t06\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight uppercase font-bold text-balance\">\n\t\t\t\t\t\t\t\tAgency or in-house team?\n\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-base\/tight text-balance\">\n\t\t\t\t\t\t\t<p>Small budgets can be handled by a&nbsp;skilled in-house specialist. With scale, the demands on specialization grow: feeds, creatives, automation, measurement. An agency makes sense when you want a&nbsp;senior team without the cost of building one. We also do hybrid: we train your team.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<div class=\"component-testimonial-slider relative bg-secondary-500 text-white py-24 2xl:py-48 wysiwyg-offset\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid grid-cols-12 gap-y-8 lg:gap-x-12 xl:gap-x-20 items-start\" gsap-animation=\"slide-up\">\n\t\t\t<div class=\"col-span-12 lg:col-span-3\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"text-3xl\/tight text-balance\">Who will vouch for us<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"col-span-12 lg:col-span-9\">\n\t\t\t\t<div class=\"swiper\">\n\t\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<div class=\"flex flex-col gap-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-bold text-2xl\/[1.3] sm:text-3xl\/[1.2] xl:text-5xl\/[1.2] uppercase text-balance\">\n\t\t\t\t\t\t\t\t\t\t\t<p>Thanks to our long-standing collaboration, we effectively manage marketing in 12 countries. We value partnerships built on mutual trust and a&nbsp;shared commitment to constantly moving forward. For us, the MAIRA team is not just a&nbsp;supplier, but a&nbsp;true strategic partner.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap gap-4 justify-between items-center\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex gap-x-5 items-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline shrink-0\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/180x180-crop\/sanitiono-rudolf-janis.avif\" type=\"image\/avif\" width=\"180\" height=\"180\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/sanitiono-rudolf-janis.jpg\" width=\"604\" height=\"604\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"size-22 object-cover rounded-full aspect-square\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-lg\/[1.4] text-balance\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tRudolf Janis, Founder &amp;&nbsp;CEO\n\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-bold text-[1.1875rem]\/[1.4] text-balance\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tSanitino\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex shrink-0 gap-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"js-testimonial-prev flex shrink-0 justify-center items-center size-14 lg:size-17.5 disabled:opacity-30 bg-white\/10 cursor-pointer disabled:cursor-not-allowed transition-opacity\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-slider-arrow size-4 lg:size-6 text-primary-500 rotate-180\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"4.08 6.5 24.83 21\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"4\" d=\"M6.084 17h19.833M18.417 25.5l8.5-8.5M18.417 8.5l8.5 8.5\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"js-testimonial-next flex shrink-0 justify-center items-center size-14 lg:size-17.5 disabled:opacity-30 bg-white\/10 cursor-pointer disabled:cursor-not-allowed transition-opacity\" aria-label=\"Next\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-slider-arrow size-4 lg:size-6 text-primary-500\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"4.08 6.5 24.83 21\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"4\" d=\"M6.084 17h19.833M18.417 25.5l8.5-8.5M18.417 8.5l8.5 8.5\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<div class=\"flex flex-col gap-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-bold text-2xl\/[1.3] sm:text-3xl\/[1.2] xl:text-5xl\/[1.2] uppercase text-balance\">\n\t\t\t\t\t\t\t\t\t\t\t<p>MAIRA is the perfect partner for business growth. They have a&nbsp;great understanding of PPC advertising, develop well-thought-out strategies, and explain everything clearly. I&nbsp;appreciate their ability to see the bigger picture and think like businesspeople.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap gap-4 justify-between items-center\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex gap-x-5 items-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline shrink-0\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/180x180-crop\/ytong-vladislav-posekany.avif\" type=\"image\/avif\" width=\"180\" height=\"180\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/ytong-vladislav-posekany.jpeg\" width=\"800\" height=\"800\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"size-22 object-cover rounded-full aspect-square\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-lg\/[1.4] text-balance\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tVladislav Posekan\u00fd, Senior Brand Marketing Manager\n\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-bold text-[1.1875rem]\/[1.4] text-balance\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tYTONG (Xella)\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex shrink-0 gap-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"js-testimonial-prev flex shrink-0 justify-center items-center size-14 lg:size-17.5 disabled:opacity-30 bg-white\/10 cursor-pointer disabled:cursor-not-allowed transition-opacity\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-slider-arrow size-4 lg:size-6 text-primary-500 rotate-180\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"4.08 6.5 24.83 21\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"4\" d=\"M6.084 17h19.833M18.417 25.5l8.5-8.5M18.417 8.5l8.5 8.5\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"js-testimonial-next flex shrink-0 justify-center items-center size-14 lg:size-17.5 disabled:opacity-30 bg-white\/10 cursor-pointer disabled:cursor-not-allowed transition-opacity\" aria-label=\"Next\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-slider-arrow size-4 lg:size-6 text-primary-500\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"4.08 6.5 24.83 21\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"4\" d=\"M6.084 17h19.833M18.417 25.5l8.5-8.5M18.417 8.5l8.5 8.5\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<div class=\"flex flex-col gap-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-bold text-2xl\/[1.3] sm:text-3xl\/[1.2] xl:text-5xl\/[1.2] uppercase text-balance\">\n\t\t\t\t\t\t\t\t\t\t\t<p>Performance marketing is one of the key growth drivers for iDoklad, and I\u2019m glad that MAIRA has been able to meet its targets every year.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap gap-4 justify-between items-center\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex gap-x-5 items-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline shrink-0\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/180x180-crop\/seyfor-robert-krupa.avif\" type=\"image\/avif\" width=\"180\" height=\"180\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/seyfor-robert-krupa.jpg\" width=\"217\" height=\"217\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"size-22 object-cover rounded-full aspect-square\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-lg\/[1.4] text-balance\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tR\u00f3bert Krupa, Marketing Business Partner\n\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-bold text-[1.1875rem]\/[1.4] text-balance\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tSeyfor &amp;&nbsp;iDoklad\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex shrink-0 gap-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"js-testimonial-prev flex shrink-0 justify-center items-center size-14 lg:size-17.5 disabled:opacity-30 bg-white\/10 cursor-pointer disabled:cursor-not-allowed transition-opacity\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-slider-arrow size-4 lg:size-6 text-primary-500 rotate-180\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"4.08 6.5 24.83 21\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"4\" d=\"M6.084 17h19.833M18.417 25.5l8.5-8.5M18.417 8.5l8.5 8.5\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"js-testimonial-next flex shrink-0 justify-center items-center size-14 lg:size-17.5 disabled:opacity-30 bg-white\/10 cursor-pointer disabled:cursor-not-allowed transition-opacity\" aria-label=\"Next\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-slider-arrow size-4 lg:size-6 text-primary-500\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"4.08 6.5 24.83 21\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"4\" d=\"M6.084 17h19.833M18.417 25.5l8.5-8.5M18.417 8.5l8.5 8.5\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<div class=\"flex flex-col gap-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-bold text-2xl\/[1.3] sm:text-3xl\/[1.2] xl:text-5xl\/[1.2] uppercase text-balance\">\n\t\t\t\t\t\t\t\t\t\t\t<p>After the MAIRA team took over our Google Ads accounts, we saw a&nbsp;149% year-over-year increase in revenue. They also did a&nbsp;perfect job managing our product comparison sites and CRITEO campaigns, where we saw a&nbsp;clear improvement as well.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap gap-4 justify-between items-center\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex gap-x-5 items-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline shrink-0\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/180x180-crop\/image-70.avif\" type=\"image\/avif\" width=\"180\" height=\"180\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/image-70.png\" width=\"529\" height=\"529\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"size-22 object-cover rounded-full aspect-square\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-lg\/[1.4] text-balance\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tKarol Gul\u00e1\u0161\n\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-bold text-[1.1875rem]\/[1.4] text-balance\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tMK Luzkoviny\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex shrink-0 gap-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"js-testimonial-prev flex shrink-0 justify-center items-center size-14 lg:size-17.5 disabled:opacity-30 bg-white\/10 cursor-pointer disabled:cursor-not-allowed transition-opacity\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-slider-arrow size-4 lg:size-6 text-primary-500 rotate-180\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"4.08 6.5 24.83 21\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"4\" d=\"M6.084 17h19.833M18.417 25.5l8.5-8.5M18.417 8.5l8.5 8.5\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"js-testimonial-next flex shrink-0 justify-center items-center size-14 lg:size-17.5 disabled:opacity-30 bg-white\/10 cursor-pointer disabled:cursor-not-allowed transition-opacity\" aria-label=\"Next\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-slider-arrow size-4 lg:size-6 text-primary-500\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"4.08 6.5 24.83 21\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"4\" d=\"M6.084 17h19.833M18.417 25.5l8.5-8.5M18.417 8.5l8.5 8.5\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<div class=\"flex flex-col gap-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-bold text-2xl\/[1.3] sm:text-3xl\/[1.2] xl:text-5xl\/[1.2] uppercase text-balance\">\n\t\t\t\t\t\t\t\t\t\t\t<p>Thanks to the MAIRA team, we can be sure that our campaigns are running effectively. The results speak for themselves. They managed to take our campaigns to a&nbsp;whole new level.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap gap-4 justify-between items-center\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex gap-x-5 items-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline shrink-0\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/180x180-crop\/image-75.avif\" type=\"image\/avif\" width=\"180\" height=\"180\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/image-75.png\" width=\"3000\" height=\"1998\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"size-22 object-cover rounded-full aspect-square\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-lg\/[1.4] text-balance\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tMartin Lu\u0148\u00e1\u010dek, CPO\n\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-bold text-[1.1875rem]\/[1.4] text-balance\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tPortu\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex shrink-0 gap-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"js-testimonial-prev flex shrink-0 justify-center items-center size-14 lg:size-17.5 disabled:opacity-30 bg-white\/10 cursor-pointer disabled:cursor-not-allowed transition-opacity\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-slider-arrow size-4 lg:size-6 text-primary-500 rotate-180\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"4.08 6.5 24.83 21\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"4\" d=\"M6.084 17h19.833M18.417 25.5l8.5-8.5M18.417 8.5l8.5 8.5\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"js-testimonial-next flex shrink-0 justify-center items-center size-14 lg:size-17.5 disabled:opacity-30 bg-white\/10 cursor-pointer disabled:cursor-not-allowed transition-opacity\" aria-label=\"Next\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-slider-arrow size-4 lg:size-6 text-primary-500\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"4.08 6.5 24.83 21\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"4\" d=\"M6.084 17h19.833M18.417 25.5l8.5-8.5M18.417 8.5l8.5 8.5\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<div class=\"flex flex-col gap-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-bold text-2xl\/[1.3] sm:text-3xl\/[1.2] xl:text-5xl\/[1.2] uppercase text-balance\">\n\t\t\t\t\t\t\t\t\t\t\t<p>MAIRA is the perfect partner for growing your business. They are true experts who not only have a&nbsp;deep understanding of PPC advertising, but also always come up with well-thought-out strategies and clear explanations.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap gap-4 justify-between items-center\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex gap-x-5 items-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline shrink-0\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/180x180-crop\/infinit-david-kopejtko.avif\" type=\"image\/avif\" width=\"180\" height=\"180\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/infinit-david-kopejtko.jpg\" width=\"960\" height=\"960\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"size-22 object-cover rounded-full aspect-square\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-lg\/[1.4] text-balance\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tDavid Kopejtko\n\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-bold text-[1.1875rem]\/[1.4] text-balance\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tINFINIT\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex shrink-0 gap-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"js-testimonial-prev flex shrink-0 justify-center items-center size-14 lg:size-17.5 disabled:opacity-30 bg-white\/10 cursor-pointer disabled:cursor-not-allowed transition-opacity\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-slider-arrow size-4 lg:size-6 text-primary-500 rotate-180\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"4.08 6.5 24.83 21\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"4\" d=\"M6.084 17h19.833M18.417 25.5l8.5-8.5M18.417 8.5l8.5 8.5\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"js-testimonial-next flex shrink-0 justify-center items-center size-14 lg:size-17.5 disabled:opacity-30 bg-white\/10 cursor-pointer disabled:cursor-not-allowed transition-opacity\" aria-label=\"Next\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-slider-arrow size-4 lg:size-6 text-primary-500\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"4.08 6.5 24.83 21\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"4\" d=\"M6.084 17h19.833M18.417 25.5l8.5-8.5M18.417 8.5l8.5 8.5\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<div class=\"flex flex-col gap-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-bold text-2xl\/[1.3] sm:text-3xl\/[1.2] xl:text-5xl\/[1.2] uppercase text-balance\">\n\t\t\t\t\t\t\t\t\t\t\t<p>The team quickly developed a&nbsp;strong understanding of our products and worked as an extension of our paid media team. Their proactive optimization and deep knowledge of Microsoft Ads helped us improve campaign efficiency across multiple products while maintaining growth.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap gap-4 justify-between items-center\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex gap-x-5 items-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline shrink-0\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/180x180-crop\/mariia-shemetova.avif\" type=\"image\/avif\" width=\"180\" height=\"180\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/mariia-shemetova.jpg\" width=\"1271\" height=\"1905\" alt=\"Portrait of a woman with long brown hair smiling, arms crossed, wearing a white t-shirt against a dark purple background.\" loading=\"lazy\" decoding=\"async\" class=\"size-22 object-cover rounded-full aspect-square\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-lg\/[1.4] text-balance\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tMariia Shemetova, Paid Media Team Lead\n\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-bold text-[1.1875rem]\/[1.4] text-balance\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tJetBrains\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex shrink-0 gap-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"js-testimonial-prev flex shrink-0 justify-center items-center size-14 lg:size-17.5 disabled:opacity-30 bg-white\/10 cursor-pointer disabled:cursor-not-allowed transition-opacity\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-slider-arrow size-4 lg:size-6 text-primary-500 rotate-180\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"4.08 6.5 24.83 21\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"4\" d=\"M6.084 17h19.833M18.417 25.5l8.5-8.5M18.417 8.5l8.5 8.5\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"js-testimonial-next flex shrink-0 justify-center items-center size-14 lg:size-17.5 disabled:opacity-30 bg-white\/10 cursor-pointer disabled:cursor-not-allowed transition-opacity\" aria-label=\"Next\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-slider-arrow size-4 lg:size-6 text-primary-500\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"4.08 6.5 24.83 21\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"4\" d=\"M6.084 17h19.833M18.417 25.5l8.5-8.5M18.417 8.5l8.5 8.5\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<div class=\"flex flex-col gap-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-bold text-2xl\/[1.3] sm:text-3xl\/[1.2] xl:text-5xl\/[1.2] uppercase text-balance\">\n\t\t\t\t\t\t\t\t\t\t\t<p>Since MAIRA took over our performance marketing, <strong>our revenue has grown by 50%<\/strong>, a&nbsp;result that speaks for itself.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap gap-4 justify-between items-center\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex gap-x-5 items-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline shrink-0\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/180x180-crop\/adam-koudela-lavonio-1.avif\" type=\"image\/avif\" width=\"180\" height=\"180\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/adam-koudela-lavonio-1.jpeg\" width=\"400\" height=\"400\" alt=\"Professional portrait of a man with short hair and glasses, wearing a blue checkered blazer and black shirt, arms crossed.\" loading=\"lazy\" decoding=\"async\" class=\"size-22 object-cover rounded-full aspect-square\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-lg\/[1.4] text-balance\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tAdam Koudela, CEO\n\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-bold text-[1.1875rem]\/[1.4] text-balance\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tLavonio\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div 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