{"id":1861,"date":"2026-04-14T09:00:04","date_gmt":"2026-04-14T07:00:04","guid":{"rendered":"https:\/\/mairateam.com\/?page_id=1861"},"modified":"2026-10-26T13:59:48","modified_gmt":"2026-10-26T12:59:48","slug":"search-ads-360-agency","status":"publish","type":"page","link":"https:\/\/mairateam.com\/en\/search-ads-360-agency\/","title":{"rendered":"Search Ads 360 (SA360) Agency"},"content":{"rendered":"\t\t\t\t<div class=\"component-page-header-service bg-secondary-500 text-white my-8 sm:my-16 lg:my-24 wysiwyg-offset\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"grid grid-cols-1 lg:grid-cols-12 gap-10\" gsap-animation=\"slide-up\">\n\t\t\t<div class=\"lg:col-span-6\">\n\t\t\t\t\t\t\t\t<h1 class=\"text-[3rem]\/[0.92] md:text-[5rem]\/[0.92] xl:text-[6rem]\/[0.92] 2xl:text-[9.375rem]\/[0.92] text-balance font-bold uppercase my-6 sm:my-8 lg:mb-9 lg:mt-17\" gsap-animation=\"slide-up\">Search Ads 360 (SA360) Agency<\/h1>\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-wrap gap-2 sm:gap-3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-lg lg:text-xl font-medium border border-white\/20 rounded-full px-5 lg:px-7 py-1.5 sm:py-2\">\n\t\t\t\t\t\t\t\t\tFloodlight\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-lg lg:text-xl font-medium border border-white\/20 rounded-full px-5 lg:px-7 py-1.5 sm:py-2\">\n\t\t\t\t\t\t\t\t\tBidding strategies\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-lg lg:text-xl font-medium border border-white\/20 rounded-full px-5 lg:px-7 py-1.5 sm:py-2\">\n\t\t\t\t\t\t\t\t\tInventory Management\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-lg lg:text-xl font-medium border border-white\/20 rounded-full px-5 lg:px-7 py-1.5 sm:py-2\">\n\t\t\t\t\t\t\t\t\tCross-channel measurement\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-lg lg:text-xl font-medium border border-white\/20 rounded-full px-5 lg:px-7 py-1.5 sm:py-2\">\n\t\t\t\t\t\t\t\t\tEnterprise & multi-market\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"lg:col-span-6 flex items-end\">\n\t\t\t\t<div class=\"lg:-mb-7.5\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert text-[1.1875rem]\/[1.4] lg:text-[1.875rem]\/tight text-balance mb-8\">\n\t\t\t\t\t\t\t<p>Search Ads 360 is the premium layer on top of Google Ads for advertisers with bigger budgets and campaigns across multiple systems and markets. As a certified agency, we have used SA360 to grow our clients\u2019 ROAS by 19.6%, MQLs by 42.9% and cut cost per deal by up to 61%. We take care of the setup, Floodlight measurement and bidding strategies.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#contact\" class=\"btn btn-primary btn-lg\">\n\t\t\t\t\t\tGet a free consultation\t\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<div class=\"component-zig-zag bg-secondary-500 wysiwyg-offset\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"grid grid-cols-1 items-center lg:grid-cols-2 gap-x-9 gap-y-6 xl:gap-y-17\">\n\t\t\t\t\t\t\t\t<div\n\t\t\t\tclass=\"grid grid-cols-subgrid items-center lg:col-span-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"size-full aspect-square max-w-full lg:order-last\" gsap-animation=\"reveal\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1700x1700-crop\/xu56ja-scaled.avif\" type=\"image\/avif\" width=\"1700\" height=\"1700\" media=\"(min-width: 1500px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1200x1200-crop\/xu56ja-scaled.avif\" type=\"image\/avif\" width=\"1200\" height=\"1200\" media=\"(min-width: 1024px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/850x850-crop\/xu56ja-scaled.avif\" type=\"image\/avif\" width=\"850\" height=\"850\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/xu56ja-scaled.jpg\" width=\"2560\" height=\"2560\" alt=\"Diagram of the SA360 stack: Google Ads and Floodlight at the base, Search Ads 360 as the premium layer, leading to results. Daytrip example: +17% conversion value, +15% ROAS. MAIRA brand.\" loading=\"lazy\" decoding=\"async\" class=\"h-full w-full object-cover\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"relative flex flex-col gap-6 max-w-[50rem] px-6 py-10 lg:py-16 xl:py-24 justify-self-end lg:order-first xl:px-16\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"prose text-3xl\/[1.1] sm:text-4xl\/[1.1] lg:text-5xl\/[1.1] xl:text-6xl\/[1.1] text-white font-bold uppercase text-balance\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\tSA360&nbsp;in a nutshell\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert text-lg\/[1.25] lg:text-xl\/[1.25] text-balance\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\t<table>\n<tbody>\n<tr>\n<td><strong>What it is<\/strong><\/td>\n<td>A premium layer on top of Google Ads within Google Marketing Platform (alongside DV360 and CM360)<\/td>\n<\/tr>\n<tr>\n<td><strong>Who it is for<\/strong><\/td>\n<td>Bigger budgets, multiple ad systems, multiple markets, complex account structures<\/td>\n<\/tr>\n<tr>\n<td><strong>Key features<\/strong><\/td>\n<td>Floodlight measurement, advanced bidding strategies, Inventory Management templates, cross-learning<\/td>\n<\/tr>\n<tr>\n<td><strong>Relation to Google Ads<\/strong><\/td>\n<td>An extension, not a replacement. Campaigns keep running in Google Ads<\/td>\n<\/tr>\n<tr>\n<td><strong>Pricing<\/strong><\/td>\n<td>The license depends on media spend, management is part of our PPC engagement<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div\n\t\t\t\tclass=\"grid grid-cols-subgrid items-center lg:col-span-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"size-full aspect-square max-w-full\" gsap-animation=\"reveal\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1700x1700-crop\/group2-final4.avif\" type=\"image\/avif\" width=\"1700\" height=\"1700\" media=\"(min-width: 1500px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1200x1200-crop\/group2-final4.avif\" type=\"image\/avif\" width=\"1200\" height=\"1200\" media=\"(min-width: 1024px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/850x850-crop\/group2-final4.avif\" type=\"image\/avif\" width=\"850\" height=\"850\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/group2-final4.jpg\" width=\"2093\" height=\"2560\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"h-full w-full object-cover\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"relative flex flex-col gap-6 max-w-[50rem] px-6 py-10 lg:py-16 xl:py-24 xl:px-20\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"prose text-3xl\/[1.1] sm:text-4xl\/[1.1] lg:text-5xl\/[1.1] xl:text-6xl\/[1.1] text-white font-bold uppercase text-balance\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\tKey advantages\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert text-lg\/[1.25] lg:text-xl\/[1.25] text-balance\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\t<ul>\n<li>Real-time measurement with greater detail<\/li>\n<li>Conversion deduplication shows the true contribution of each connected system<\/li>\n<li>A higher degree of automation and more efficient AI<\/li>\n<li>Bidding strategies with cross-platform optimization and cross-learning<\/li>\n<li>Automated campaign creation from product feeds (Inventory Management)<\/li>\n<\/ul>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<div class=\"component-service-claims relative py-20 sm:py-24 xl:py-32 2xl:py-48 bg-secondary-500 text-white wysiwyg-offset\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"grid grid-cols-1 lg:grid-cols-2 gap-12 lg:gap-16 xl:gap-26 items-start\">\n\t\t\t\t\t<div class=\"lg:sticky lg:top-32\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\t\t<picture class=\"block aspect-square overflow-hidden\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/800x800-crop\/a7a06568-2.avif\" type=\"image\/avif\" width=\"800\" height=\"800\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/a7a06568-2.jpg\" width=\"3000\" height=\"2000\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full object-cover\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/div>\n\t\t\n\t\t<div class=\"flex flex-col gap-16 lg:gap-24 2xl:gap-32\">\n\t\t\t\t\t\t\t<div class=\"flex flex-col gap-6\" gsap-animation=\"slide-up\" gsap-delay=\"0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"text-display-lg leading-[1.1] font-bold uppercase text-balance\">Campaigns across multiple platforms<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert max-w-none text-pretty text-body-sm font-medium\"><p>Running search in both Google Ads and Microsoft Advertising? SA360 unifies them in one interface with shared measurement and joint optimization.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"flex flex-col gap-6\" gsap-animation=\"slide-up\" gsap-delay=\"0.1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"text-display-lg leading-[1.1] font-bold uppercase text-balance\">Bigger budgets and complex accounts<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert max-w-none text-pretty text-body-sm font-medium\"><p>The larger the volume and the more complex the structure, the more SA360 pays off through automation, templates and cross-learning.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"flex flex-col gap-6\" gsap-animation=\"slide-up\" gsap-delay=\"0.2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"text-display-lg leading-[1.1] font-bold uppercase text-balance\">Expansion and multi-market management<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert max-w-none text-pretty text-body-sm font-medium\"><p>Unified campaign management for dozens of markets without losing control. Exactly what we do for clients in 30+ countries.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"flex flex-col gap-6\" gsap-animation=\"slide-up\" gsap-delay=\"0.3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"text-display-lg leading-[1.1] font-bold uppercase text-balance\">Accurate attribution with Floodlight<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert max-w-none text-pretty text-body-sm font-medium\"><p>Real-time cross-channel measurement, custom variables and a combination with Google Ads conversion goals for more accurate data.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<div class=\"component-heading-graphs relative bg-secondary-500 text-white my-16 sm:my-24 2xl:my-36 wysiwyg-offset\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"relative\" gsap-animation=\"slide-up\">\n\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex gap-4 text-2xl\/[1.3] xs:text-3xl\/[1.3] md:text-6xl\/[1.3] xl:text-8xl\/[1.2] 2xl:text-[9.2rem]\/[1.2] font-bold uppercase\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>MORE CONVERSIONS<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex-1 flex items-center\">\n\t\t\t\t\t\t\t\t<svg class=\"svg-graphs-up w-full h-full max-h-[0.8em]\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" preserveAspectRatio=\"none\" viewBox=\"0 0 418 124\"><rect width=\"418\" height=\"124\" fill=\"#fff\" fill-opacity=\".4\" rx=\"10\"\/><mask id=\"ico-graphs-up__a\" width=\"418\" height=\"124\" x=\"0\" y=\"0\" maskUnits=\"userSpaceOnUse\" style=\"mask-type:alpha\"><rect width=\"418\" height=\"124\" fill=\"#fff\" fill-opacity=\".4\" rx=\"10\"\/><\/mask><g mask=\"url(#ico-graphs-up__a)\"><path fill=\"#083027\" stroke=\"#fff\" stroke-linejoin=\"round\" d=\"M68.5 66.276-4-12v141h430l-30.5-17.625h-33L275 83.901h-79l-67.5-17.625z\"\/><\/g><\/svg>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex gap-4 text-2xl\/[1.3] xs:text-3xl\/[1.3] md:text-6xl\/[1.3] xl:text-8xl\/[1.2] 2xl:text-[9.2rem]\/[1.2] font-bold uppercase\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>LOWER CPA<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex-1 flex items-center\">\n\t\t\t\t\t\t\t\t<svg class=\"svg-graphs-down w-full h-full max-h-[0.8em]\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" preserveAspectRatio=\"none\" viewBox=\"0 0 616 124\"><rect width=\"616\" height=\"124\" fill=\"#fff\" fill-opacity=\".4\" rx=\"10\"\/><mask id=\"ico-graphs-down__a\" width=\"616\" height=\"124\" x=\"0\" y=\"0\" maskUnits=\"userSpaceOnUse\" style=\"mask-type:alpha\"><rect width=\"616\" height=\"124\" fill=\"#fff\" fill-opacity=\".4\" rx=\"10\"\/><\/mask><g mask=\"url(#ico-graphs-down__a)\"><path fill=\"#083027\" stroke=\"#fff\" stroke-linejoin=\"round\" d=\"M93.936 112.151 0 128.96h618V-21.815L555.847 17.81l-74.866 46.629L406.5 37.206l-63.951 38.618H266l-49.877 36.327L156 98.706z\"\/><\/g><\/svg>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert text-base\/tight sm:text-xl\/tight lg:text-2xl\/tight xl:text-3xl\/tight text-balance text-right ml-auto mt-4\">\n\t\t\t\t\t\t\t\t\t\t<p>The results SA360 has delivered for our clients:<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<div class=\"component-steps-slider relative bg-primary-500 text-white py-16 lg:py-32 xl:py-44 wysiwyg-offset\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid grid-cols-1 md:grid-cols-12 gap-6 md:gap-12 mb-12 lg:mb-16\" gsap-animation=\"slide-up\">\n\t\t\t\t<div class=\"md:col-span-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"text-xl lg:text-3xl text-balance font-medium leading-none mb-6 lg:mb-12 xl:mb-16\">Real results<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-3xl\/[1.1] sm:text-4xl\/[1.1] lg:text-5xl\/[1.1] xl:text-6xl\/[1.1] font-bold uppercase text-balance\"><p>Clients we have helped with SA360<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"md:col-span-4 self-end\">\n\t\t\t\t\t<div class=\"flex md:justify-end gap-1 items-start\">\n\t\t\t\t\t\t<div class=\"swiper-button-prev static m-0 size-14 lg:size-17.5 shrink-0 flex items-center justify-center after:hidden bg-white\/20\">\n\t\t\t\t\t\t\t<svg class=\"svg-slider-arrow size-4 lg:size-6 text-white rotate-180\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"4.08 6.5 24.83 21\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"4\" d=\"M6.084 17h19.833m-7.5 8.5 8.5-8.5m-8.5-8.5 8.5 8.5\"\/><\/svg>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"swiper-button-next static m-0 size-14 lg:size-17.5 shrink-0 flex items-center justify-center after:hidden bg-white\/20\">\n\t\t\t\t\t\t\t<svg class=\"svg-slider-arrow size-4 lg:size-6 text-white\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"4.08 6.5 24.83 21\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"4\" d=\"M6.084 17h19.833m-7.5 8.5 8.5-8.5m-8.5-8.5 8.5 8.5\"\/><\/svg>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"relative\" gsap-animation=\"slide-up\">\n\t\t\t<div class=\"swiper overflow-visible\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide flex h-auto\">\n\t\t\t\t\t\t\t<div class=\"bg-white text-secondary-500 p-6 sm:p-8 h-full flex flex-col flex-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mb-3 md:mb-5\">01<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight sm:text-3xl\/tight xl:text-[2.5rem]\/tight uppercase font-bold text-secondary-500 text-balance mb-3 md:mb-5\">SANITINO (e\u2011commerce)<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance flex-grow\"><p><strong>Goal:<\/strong> Increase campaign efficiency and margin volume<\/p>\n<p><strong>Results<\/strong><\/p>\n<ul>\n<li>Conversion value <strong>+13.7%<\/strong><\/li>\n<li>Conversions <strong>+16.6%<\/strong><\/li>\n<li>ROAS <strong>+19.6%<\/strong><\/li>\n<\/ul>\n<p><strong>Key steps<\/strong><\/p>\n<ul>\n<li>Cross-channel measurement<\/li>\n<li>Combining Floodlight and Google Ads conversion goals<\/li>\n<li>SA360 bidding strategies<\/li>\n<li>Templates<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide flex h-auto\">\n\t\t\t\t\t\t\t<div class=\"bg-white text-secondary-500 p-6 sm:p-8 h-full flex flex-col flex-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mb-3 md:mb-5\">02<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight sm:text-3xl\/tight xl:text-[2.5rem]\/tight uppercase font-bold text-secondary-500 text-balance mb-3 md:mb-5\">Sv\u011bt rovn\u00e1tek (Lead Gen)<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance flex-grow\"><p><strong>Goal:<\/strong> Increase the quality of conversions from paid media<\/p>\n<p><strong>Results<\/strong><\/p>\n<ul>\n<li>MQL <strong>+10%<\/strong><\/li>\n<li>CPA MQL <strong>-45%<\/strong><\/li>\n<li>Deals <strong>+66%<\/strong><\/li>\n<li>CPA per deal <strong>-61%<\/strong><\/li>\n<\/ul>\n<p><strong>Key steps<\/strong><\/p>\n<ul>\n<li>Cross-channel measurement<\/li>\n<li>Combining Floodlight and Google Ads conversion goals<\/li>\n<li>SA360 bidding strategies<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide flex h-auto\">\n\t\t\t\t\t\t\t<div class=\"bg-white text-secondary-500 p-6 sm:p-8 h-full flex flex-col flex-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mb-3 md:mb-5\">03<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight sm:text-3xl\/tight xl:text-[2.5rem]\/tight uppercase font-bold text-secondary-500 text-balance mb-3 md:mb-5\">iDoklad (Lead Gen)<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance flex-grow\"><p><strong>Goal:<\/strong> Grow MQL volume while keeping target CPA<\/p>\n<p><strong>Results<\/strong><\/p>\n<ul>\n<li>MQL <strong>+42.9%<\/strong><\/li>\n<li>CPA <strong>+4%<\/strong><\/li>\n<li>Reg to MQL CVR <strong>23.8%<\/strong><\/li>\n<\/ul>\n<p><strong>Key steps<\/strong><\/p>\n<ul>\n<li>Conversion API for MQL data imported from Power BI<\/li>\n<li>Custom Floodlight variables<\/li>\n<li>Cross-channel measurement and optimization (Google Ads &amp; Microsoft Advertising)<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<div class=\"component-reference-slider relative bg-secondary-500 text-white py-16 lg:py-24 wysiwyg-offset\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-row flex-wrap gap-6 lg:gap-12 mb-8 lg:mb-14\">\n\t\t\t\t\t\t\t<div class=\"flex-grow h-full flex items-center\">\n\t\t\t\t\t\t\t\t<h2 class=\"text-[1.875rem] text-balance leading-none font-normal\">Read the case studies<\/h2>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"h-full flex justify-end gap-1\">\n\t\t\t\t<div class=\"swiper-button-prev static m-0 size-14 lg:size-17.5 shrink-0 flex items-center justify-center after:hidden bg-white\/20\">\n\t\t\t\t\t<svg class=\"svg-slider-arrow size-4 lg:size-6 rotate-180 text-primary-500\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"4.08 6.5 24.83 21\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"4\" d=\"M6.084 17h19.833m-7.5 8.5 8.5-8.5m-8.5-8.5 8.5 8.5\"\/><\/svg>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"swiper-button-next static m-0 size-14 lg:size-17.5 shrink-0 flex items-center justify-center after:hidden bg-white\/20\">\n\t\t\t\t\t<svg class=\"svg-slider-arrow size-4 lg:size-6 text-primary-500\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"4.08 6.5 24.83 21\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"4\" d=\"M6.084 17h19.833m-7.5 8.5 8.5-8.5m-8.5-8.5 8.5 8.5\"\/><\/svg>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t<div class=\"relative\">\n\t\t<div class=\"swiper overflow-visible\">\n\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"component-reference-teaser group\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/case-studies\/daytrip-17-conversion-value-search-ads-360\/\" target=\"_self\">\n\t\t\t<div class=\"relative mb-8\">\n\t\t\t\t\t\t<div class=\"border-2 border-white\/40 absolute -inset-x-px top-[1rem] bottom-0\"><\/div>\n\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1018x1210-crop\/maira-t-daytrip-en-a.avif\" type=\"image\/avif\" width=\"1018\" height=\"1210\" media=\"(min-width: 1024px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/409x605-crop\/maira-t-daytrip-en-a.avif\" type=\"image\/avif\" width=\"409\" height=\"605\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/maira-t-daytrip-en-a.png\" width=\"1018\" height=\"1210\" alt=\"Promotional poster: +17% conversion value with Search Ads 360, Daytrip and Maira logos, dark green background with a curved dotted path and orange nodes.\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full h-auto relative z-10 transition duration-300 group-hover:opacity-0\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1018x1210-crop\/maira-t-daytrip-en-b.avif\" type=\"image\/avif\" width=\"1018\" height=\"1210\" media=\"(min-width: 1024px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/409x605-crop\/maira-t-daytrip-en-b.avif\" type=\"image\/avif\" width=\"409\" height=\"605\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/maira-t-daytrip-en-b.png\" width=\"1018\" height=\"1210\" alt=\"Infographic announcing +17% for Floodlight &amp; Smarter Bidding, with Daytrip \u00d7 Maira branding on an orange background and a dotted curved path between markers.\" loading=\"lazy\" decoding=\"async\" class=\"image-hover max-w-full h-auto absolute inset-0 z-20 transition duration-300 opacity-0 group-hover:opacity-100\">\n\t\t\t\t<\/picture>\n\n\t\t<\/div>\n\t\t<div class=\"flex flex-grow flex-col justify-between gap-y-2 lg:gap-y-6\">\n\t\t\t\t\t\t<h3 class=\"text-[1.1875rem]\/[1.4] lg:text-[1.875rem]\/[1.1] text-balance font-bold uppercase text-white\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Daytrip: +17% Conversion Value With Search Ads 360<\/span>\n\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right text-primary-500 inline align-[-2px] ml-2 size-4 lg:size-6 transition-transform duration-300 group-hover:translate-x-1\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"3.176\" d=\"M4.831 13.5h15.75m-5.956 6.75 6.75-6.75m-6.75-6.75 6.75 6.75\"\/><\/svg>\n\t\t\t\t\t\t\t<\/h3>\n\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"component-reference-teaser group\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/case-studies\/sanitino-948-revenue-growth-european-expansion\/\" target=\"_self\">\n\t\t\t<div class=\"relative mb-8\">\n\t\t\t\t\t\t<div class=\"border-2 border-white\/40 absolute -inset-x-px top-[1rem] bottom-0\"><\/div>\n\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1018x1210-crop\/sanitino-case-fb.avif\" type=\"image\/avif\" width=\"1018\" height=\"1210\" media=\"(min-width: 1024px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/409x605-crop\/sanitino-case-fb.avif\" type=\"image\/avif\" width=\"409\" height=\"605\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/sanitino-case-fb.jpg\" width=\"1200\" height=\"1200\" alt=\"Hand holding a tablet that displays a mock Facebook page for &#039;Sanitino&#039; with a logo, cover image, and a prominent &#039;Shop Now&#039; button on the screen.\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full h-auto relative z-10 transition duration-300 group-hover:opacity-0\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1018x1210-crop\/sanitino-case-web.avif\" type=\"image\/avif\" width=\"1018\" height=\"1210\" media=\"(min-width: 1024px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/409x605-crop\/sanitino-case-web.avif\" type=\"image\/avif\" width=\"409\" height=\"605\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/sanitino-case-web.avif\" width=\"1200\" height=\"713\" alt=\"Monitor showing a Czech e-commerce homepage for SANITINO with a large hero image and navigation bar at the top, on a desktop screen\" loading=\"lazy\" decoding=\"async\" class=\"image-hover max-w-full h-auto absolute inset-0 z-20 transition duration-300 opacity-0 group-hover:opacity-100\">\n\t\t\t\t<\/picture>\n\n\t\t<\/div>\n\t\t<div class=\"flex flex-grow flex-col justify-between gap-y-2 lg:gap-y-6\">\n\t\t\t\t\t\t<h3 class=\"text-[1.1875rem]\/[1.4] lg:text-[1.875rem]\/[1.1] text-balance font-bold uppercase text-white\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Sanitino: Revenue Growth of 948% in Six Years<\/span>\n\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right text-primary-500 inline align-[-2px] ml-2 size-4 lg:size-6 transition-transform duration-300 group-hover:translate-x-1\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"3.176\" d=\"M4.831 13.5h15.75m-5.956 6.75 6.75-6.75m-6.75-6.75 6.75 6.75\"\/><\/svg>\n\t\t\t\t\t\t\t<\/h3>\n\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<div class=\"component-steps-slider relative bg-primary-500 text-white py-16 lg:py-32 xl:py-44 wysiwyg-offset\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid grid-cols-1 md:grid-cols-12 gap-6 md:gap-12 mb-12 lg:mb-16\" gsap-animation=\"slide-up\">\n\t\t\t\t<div class=\"md:col-span-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"text-xl lg:text-3xl text-balance font-medium leading-none mb-6 lg:mb-12 xl:mb-16\">How the SA360 rollout works<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-3xl\/[1.1] sm:text-4xl\/[1.1] lg:text-5xl\/[1.1] xl:text-6xl\/[1.1] font-bold uppercase text-balance\"><p>Your campaigns keep running without interruption.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"md:col-span-4 self-end\">\n\t\t\t\t\t<div class=\"flex md:justify-end gap-1 items-start\">\n\t\t\t\t\t\t<div class=\"swiper-button-prev static m-0 size-14 lg:size-17.5 shrink-0 flex items-center justify-center after:hidden bg-white\/20\">\n\t\t\t\t\t\t\t<svg class=\"svg-slider-arrow size-4 lg:size-6 text-white rotate-180\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"4.08 6.5 24.83 21\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"4\" d=\"M6.084 17h19.833m-7.5 8.5 8.5-8.5m-8.5-8.5 8.5 8.5\"\/><\/svg>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"swiper-button-next static m-0 size-14 lg:size-17.5 shrink-0 flex items-center justify-center after:hidden bg-white\/20\">\n\t\t\t\t\t\t\t<svg class=\"svg-slider-arrow size-4 lg:size-6 text-white\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"4.08 6.5 24.83 21\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"4\" d=\"M6.084 17h19.833m-7.5 8.5 8.5-8.5m-8.5-8.5 8.5 8.5\"\/><\/svg>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"relative\" gsap-animation=\"slide-up\">\n\t\t\t<div class=\"swiper overflow-visible\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide flex h-auto\">\n\t\t\t\t\t\t\t<div class=\"bg-white text-secondary-500 p-6 sm:p-8 h-full flex flex-col flex-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mb-3 md:mb-5\">01<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight sm:text-3xl\/tight xl:text-[2.5rem]\/tight uppercase font-bold text-secondary-500 text-balance mb-3 md:mb-5\">Measurement and account audit<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance flex-grow\"><p>We map conversion goals, account structures and data flows, and verify where SA360 will bring the biggest gains.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide flex h-auto\">\n\t\t\t\t\t\t\t<div class=\"bg-white text-secondary-500 p-6 sm:p-8 h-full flex flex-col flex-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mb-3 md:mb-5\">02<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight sm:text-3xl\/tight xl:text-[2.5rem]\/tight uppercase font-bold text-secondary-500 text-balance mb-3 md:mb-5\">Structure design and Floodlight<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance flex-grow\"><p>We design the cross-channel measurement, implement Floodlight tags and custom variables, and connect the systems.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide flex h-auto\">\n\t\t\t\t\t\t\t<div class=\"bg-white text-secondary-500 p-6 sm:p-8 h-full flex flex-col flex-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mb-3 md:mb-5\">03<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight sm:text-3xl\/tight xl:text-[2.5rem]\/tight uppercase font-bold text-secondary-500 text-balance mb-3 md:mb-5\">Bidding strategies and templates<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance flex-grow\"><p>We set up bidding strategies with cross-platform optimization and prepare Inventory Management templates.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide flex h-auto\">\n\t\t\t\t\t\t\t<div class=\"bg-white text-secondary-500 p-6 sm:p-8 h-full flex flex-col flex-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mb-3 md:mb-5\">04<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight sm:text-3xl\/tight xl:text-[2.5rem]\/tight uppercase font-bold text-secondary-500 text-balance mb-3 md:mb-5\">Migration and QA<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance flex-grow\"><p>We move campaigns under SA360, verify the data and conversion deduplication, and benchmark the baseline metrics.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide flex h-auto\">\n\t\t\t\t\t\t\t<div class=\"bg-white text-secondary-500 p-6 sm:p-8 h-full flex flex-col flex-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mb-3 md:mb-5\">05<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight sm:text-3xl\/tight xl:text-[2.5rem]\/tight uppercase font-bold text-secondary-500 text-balance mb-3 md:mb-5\">Evaluation and scaling<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance flex-grow\"><p>Once the strategies ramp up, we evaluate results against the baseline and scale what works.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<div class=\"component-service-accordion relative pt-16 lg:pt-24 2xl:pt-48 wysiwyg-offset bg-primary-500 text-secondary-500\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"component-heading mb-12 lg:mb-16\">\n\t\t\t\t\t\t\t<div class=\"flex flex-col gap-2\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\t<h2 class=\"text-[1.875rem] text-balance leading-none font-normal\">Search Ads 360 FAQ<\/h2>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"js-service-accordion-track hidden lg:in-[.gsap]:motion-safe:block relative\" style=\"height: 600vh;\">\n\t\t\t<div class=\"sticky top-0 left-0 w-full h-screen overflow-hidden\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-item relative z-30\" data-index=\"0\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-title flex items-center\" style=\"min-height: 10.625vh;\">\n\t\t\t\t\t\t\t<div class=\"flex items-start gap-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mt-1 text-white\">\n\t\t\t\t\t\t\t\t\t01\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-md\/tight uppercase font-bold text-balance max-w-3xl\">\n\t\t\t\t\t\t\t\t\t\tWhat is Search Ads 360?\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-content absolute inset-x-0 top-full opacity-0 will-change-[transform,opacity,clip-path]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance max-w-4xl ml-auto text-left\">\n\t\t\t\t\t\t\t\t\t<p>A premium Google Marketing Platform product for managing, measuring and optimizing search campaigns across ad systems (Google Ads, Microsoft Advertising and others) from a single interface.<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-item relative z-30 border-t border-white\/40\" data-index=\"1\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-title flex items-center\" style=\"min-height: 10.625vh;\">\n\t\t\t\t\t\t\t<div class=\"flex items-start gap-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mt-1 text-white\">\n\t\t\t\t\t\t\t\t\t02\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-md\/tight uppercase font-bold text-balance max-w-3xl\">\n\t\t\t\t\t\t\t\t\t\tHow does SA360 differ from Google Ads?\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-content absolute inset-x-0 top-full opacity-0 will-change-[transform,opacity,clip-path]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance max-w-4xl ml-auto text-left\">\n\t\t\t\t\t\t\t\t\t<p>It is not a replacement, campaigns keep running in Google Ads. SA360 adds cross-channel measurement via Floodlight, advanced bidding strategies, cross-learning between systems and automation through templates.<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-item relative z-30 border-t border-white\/40\" data-index=\"2\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-title flex items-center\" style=\"min-height: 10.625vh;\">\n\t\t\t\t\t\t\t<div class=\"flex items-start gap-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mt-1 text-white\">\n\t\t\t\t\t\t\t\t\t03\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-md\/tight uppercase font-bold text-balance max-w-3xl\">\n\t\t\t\t\t\t\t\t\t\tWho is SA360 worth it for?\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-content absolute inset-x-0 top-full opacity-0 will-change-[transform,opacity,clip-path]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance max-w-4xl ml-auto text-left\">\n\t\t\t\t\t\t\t\t\t<p>Advertisers with campaigns in multiple systems or markets, bigger budgets and complex account structures. For smaller accounts, Google Ads alone is usually enough, and we will tell you so honestly.<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-item relative z-30 border-t border-white\/40\" data-index=\"3\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-title flex items-center\" style=\"min-height: 10.625vh;\">\n\t\t\t\t\t\t\t<div class=\"flex items-start gap-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mt-1 text-white\">\n\t\t\t\t\t\t\t\t\t04\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-md\/tight uppercase font-bold text-balance max-w-3xl\">\n\t\t\t\t\t\t\t\t\t\tWhat is Floodlight?\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-content absolute inset-x-0 top-full opacity-0 will-change-[transform,opacity,clip-path]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance max-w-4xl ml-auto text-left\">\n\t\t\t\t\t\t\t\t\t<p>The Google Marketing Platform measurement system: one tag for conversions across channels, custom variables and conversion deduplication between systems. The foundation of more accurate attribution in SA360.<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-item relative z-30 border-t border-white\/40\" data-index=\"4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-title flex items-center\" style=\"min-height: 10.625vh;\">\n\t\t\t\t\t\t\t<div class=\"flex items-start gap-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mt-1 text-white\">\n\t\t\t\t\t\t\t\t\t05\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-md\/tight uppercase font-bold text-balance max-w-3xl\">\n\t\t\t\t\t\t\t\t\t\tHow much does SA360 cost?\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-content absolute inset-x-0 top-full opacity-0 will-change-[transform,opacity,clip-path]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance max-w-4xl ml-auto text-left\">\n\t\t\t\t\t\t\t\t\t<p>The license depends on media spend and is paid to Google. SA360 management is part of our PPC engagement. We will work out a specific estimate for you in a free initial consultation.<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-item relative z-30 border-t border-white\/40\" data-index=\"5\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-title flex items-center\" style=\"min-height: 10.625vh;\">\n\t\t\t\t\t\t\t<div class=\"flex items-start gap-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mt-1 text-white\">\n\t\t\t\t\t\t\t\t\t06\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-md\/tight uppercase font-bold text-balance max-w-3xl\">\n\t\t\t\t\t\t\t\t\t\tHow long does the rollout take?\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-content absolute inset-x-0 top-full opacity-0 will-change-[transform,opacity,clip-path]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance max-w-4xl ml-auto text-left\">\n\t\t\t\t\t\t\t\t\t<p>It depends on the complexity of the measurement and account structure, typically a matter of weeks. Campaigns keep running without interruption in the meantime.<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-item relative z-30 border-t border-white\/40\" data-index=\"6\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-title flex items-center\" style=\"min-height: 10.625vh;\">\n\t\t\t\t\t\t\t<div class=\"flex items-start gap-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mt-1 text-white\">\n\t\t\t\t\t\t\t\t\t07\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-md\/tight uppercase font-bold text-balance max-w-3xl\">\n\t\t\t\t\t\t\t\t\t\tWill we lose account history?\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-content absolute inset-x-0 top-full opacity-0 will-change-[transform,opacity,clip-path]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance max-w-4xl ml-auto text-left\">\n\t\t\t\t\t\t\t\t\t<p>No. Campaigns stay in their original systems and SA360 connects on top of them. Bidding strategies pick up signals gradually and we plan the transition so performance does not dip.<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-item relative z-30 border-t border-white\/40\" data-index=\"7\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-title flex items-center\" style=\"min-height: 10.625vh;\">\n\t\t\t\t\t\t\t<div class=\"flex items-start gap-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-lg lg:text-xl mt-1 text-white\">\n\t\t\t\t\t\t\t\t\t08\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-md\/tight uppercase font-bold text-balance max-w-3xl\">\n\t\t\t\t\t\t\t\t\t\tDoes SA360 work with Microsoft Ads?\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"service-accordion-content absolute inset-x-0 top-full opacity-0 will-change-[transform,opacity,clip-path]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-lg lg:text-xl text-balance max-w-4xl ml-auto text-left\">\n\t\t\t\t\t\t\t\t\t<p>Yes. Managing search campaigns in Google Ads and Microsoft Advertising together from one place is one of the main reasons to deploy SA360.<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"service-accordion-end border-t border-white\/40\" aria-hidden=\"true\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"block lg:in-[.gsap]:motion-safe:hidden\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sticky top-0 w-full border-b border-white\/40 py-6 bg-primary-500\" style=\"z-index: 8;\">\n\t\t\t\t\t<div class=\"flex items-start gap-3 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-base flex-shrink-0 text-white\">\n\t\t\t\t\t\t\t01\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight uppercase font-bold text-balance\">\n\t\t\t\t\t\t\t\tWhat is Search Ads 360?\n\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-base\/tight text-balance\">\n\t\t\t\t\t\t\t<p>A premium Google Marketing Platform product for managing, measuring and optimizing search campaigns across ad systems (Google Ads, Microsoft Advertising and others) from a single interface.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sticky top-0 w-full border-b border-white\/40 py-6 bg-primary-500\" style=\"z-index: 9;\">\n\t\t\t\t\t<div class=\"flex items-start gap-3 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-base flex-shrink-0 text-white\">\n\t\t\t\t\t\t\t02\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight uppercase font-bold text-balance\">\n\t\t\t\t\t\t\t\tHow does SA360 differ from Google Ads?\n\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-base\/tight text-balance\">\n\t\t\t\t\t\t\t<p>It is not a replacement, campaigns keep running in Google Ads. SA360 adds cross-channel measurement via Floodlight, advanced bidding strategies, cross-learning between systems and automation through templates.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sticky top-0 w-full border-b border-white\/40 py-6 bg-primary-500\" style=\"z-index: 10;\">\n\t\t\t\t\t<div class=\"flex items-start gap-3 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-base flex-shrink-0 text-white\">\n\t\t\t\t\t\t\t03\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight uppercase font-bold text-balance\">\n\t\t\t\t\t\t\t\tWho is SA360 worth it for?\n\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-base\/tight text-balance\">\n\t\t\t\t\t\t\t<p>Advertisers with campaigns in multiple systems or markets, bigger budgets and complex account structures. For smaller accounts, Google Ads alone is usually enough, and we will tell you so honestly.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sticky top-0 w-full border-b border-white\/40 py-6 bg-primary-500\" style=\"z-index: 11;\">\n\t\t\t\t\t<div class=\"flex items-start gap-3 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-base flex-shrink-0 text-white\">\n\t\t\t\t\t\t\t04\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight uppercase font-bold text-balance\">\n\t\t\t\t\t\t\t\tWhat is Floodlight?\n\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-base\/tight text-balance\">\n\t\t\t\t\t\t\t<p>The Google Marketing Platform measurement system: one tag for conversions across channels, custom variables and conversion deduplication between systems. The foundation of more accurate attribution in SA360.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sticky top-0 w-full border-b border-white\/40 py-6 bg-primary-500\" style=\"z-index: 12;\">\n\t\t\t\t\t<div class=\"flex items-start gap-3 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-base flex-shrink-0 text-white\">\n\t\t\t\t\t\t\t05\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight uppercase font-bold text-balance\">\n\t\t\t\t\t\t\t\tHow much does SA360 cost?\n\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-base\/tight text-balance\">\n\t\t\t\t\t\t\t<p>The license depends on media spend and is paid to Google. SA360 management is part of our PPC engagement. We will work out a specific estimate for you in a free initial consultation.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sticky top-0 w-full border-b border-white\/40 py-6 bg-primary-500\" style=\"z-index: 13;\">\n\t\t\t\t\t<div class=\"flex items-start gap-3 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-base flex-shrink-0 text-white\">\n\t\t\t\t\t\t\t06\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight uppercase font-bold text-balance\">\n\t\t\t\t\t\t\t\tHow long does the rollout take?\n\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-base\/tight text-balance\">\n\t\t\t\t\t\t\t<p>It depends on the complexity of the measurement and account structure, typically a matter of weeks. Campaigns keep running without interruption in the meantime.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sticky top-0 w-full border-b border-white\/40 py-6 bg-primary-500\" style=\"z-index: 14;\">\n\t\t\t\t\t<div class=\"flex items-start gap-3 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-base flex-shrink-0 text-white\">\n\t\t\t\t\t\t\t07\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight uppercase font-bold text-balance\">\n\t\t\t\t\t\t\t\tWill we lose account history?\n\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-base\/tight text-balance\">\n\t\t\t\t\t\t\t<p>No. Campaigns stay in their original systems and SA360 connects on top of them. Bidding strategies pick up signals gradually and we plan the transition so performance does not dip.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sticky top-0 w-full border-b border-white\/40 py-6 bg-primary-500\" style=\"z-index: 15;\">\n\t\t\t\t\t<div class=\"flex items-start gap-3 mb-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"font-medium text-base flex-shrink-0 text-white\">\n\t\t\t\t\t\t\t08\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-2xl\/tight uppercase font-bold text-balance\">\n\t\t\t\t\t\t\t\tDoes SA360 work with Microsoft Ads?\n\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose text-base\/tight text-balance\">\n\t\t\t\t\t\t\t<p>Yes. Managing search campaigns in Google Ads and Microsoft Advertising together from one place is one of the main reasons to deploy SA360.<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<div class=\"component-certificate-list relative z-10 bg-secondary-500 text-white py-24 2xl:py-48 wysiwyg-offset\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex justify-between items-center gap-6 flex-wrap mb-8 xl:mb-10\">\n\t\t\t\t\t\t\t<h2 class=\"text-3xl\/tight text-balance\">We have the credentials<\/h2>\n\t\t\t\t\t\t<div class=\"flex justify-end gap-1\">\n\t\t\t\t<div class=\"swiper-button-prev static m-0 size-14 lg:size-17.5 shrink-0 flex items-center justify-center after:hidden bg-white\/10\">\n\t\t\t\t\t<svg class=\"svg-slider-arrow size-4 lg:size-6 text-primary-500 rotate-180\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"4.08 6.5 24.83 21\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"4\" d=\"M6.084 17h19.833m-7.5 8.5 8.5-8.5m-8.5-8.5 8.5 8.5\"\/><\/svg>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"swiper-button-next static m-0 size-14 lg:size-17.5 shrink-0 flex items-center justify-center after:hidden bg-white\/10\">\n\t\t\t\t\t<svg class=\"svg-slider-arrow size-4 lg:size-6 text-primary-500\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"4.08 6.5 24.83 21\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"4\" d=\"M6.084 17h19.833m-7.5 8.5 8.5-8.5m-8.5-8.5 8.5 8.5\"\/><\/svg>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"swiper\">\n\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex justify-center items-center border border-white\/20 w-full aspect-square p-4 lg:p-8\" gsap-animation=\"reveal\" gsap-delay=\"0.1\">\n\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/certificate-list-google-2025-1.svg\" width=\"129\" height=\"123\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full max-w-[12rem] max-h-[9rem] object-contain brightness-0 invert\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex justify-center items-center border border-white\/20 w-full aspect-square p-4 lg:p-8\" gsap-animation=\"reveal\" gsap-delay=\"0.2\">\n\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/certificate-list-2-2.svg\" width=\"187\" height=\"107\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full max-w-[12rem] max-h-[9rem] object-contain brightness-0 invert\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex justify-center items-center border border-white\/20 w-full aspect-square p-4 lg:p-8\" gsap-animation=\"reveal\" gsap-delay=\"0.3\">\n\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/certificate-list-3-1.svg\" width=\"220\" height=\"91\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full max-w-[12rem] max-h-[9rem] object-contain brightness-0 invert\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex justify-center items-center border border-white\/20 w-full aspect-square p-4 lg:p-8\" gsap-animation=\"reveal\" gsap-delay=\"0.4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/certificate-list-4-1.svg\" width=\"247\" height=\"79\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full max-w-[12rem] max-h-[9rem] object-contain brightness-0 invert\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex justify-center items-center border border-white\/20 w-full aspect-square p-4 lg:p-8\" gsap-animation=\"reveal\" gsap-delay=\"0.5\">\n\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/certificate-list-critoe-1.svg\" width=\"224\" height=\"54\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full max-w-[12rem] max-h-[9rem] object-contain brightness-0 invert\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div 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class=\"w-full h-full max-w-[12rem] max-h-[9rem] object-contain brightness-0 invert\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex justify-center items-center border border-white\/20 w-full aspect-square p-4 lg:p-8\" gsap-animation=\"reveal\" gsap-delay=\"0.8\">\n\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/certificate-list-google-comparison-2025-1.svg\" width=\"123\" height=\"123\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full max-w-[12rem] max-h-[9rem] object-contain brightness-0 invert\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex justify-center items-center border border-white\/20 w-full aspect-square p-4 lg:p-8\" gsap-animation=\"reveal\" gsap-delay=\"0.9\">\n\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/certificate-list-heureka-1.svg\" width=\"200\" height=\"41\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full max-w-[12rem] max-h-[9rem] object-contain brightness-0 invert\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex justify-center items-center border border-white\/20 w-full aspect-square p-4 lg:p-8\" gsap-animation=\"reveal\" gsap-delay=\"1\">\n\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/certificate-list-mergado-1.svg\" width=\"200\" height=\"75\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full max-w-[12rem] max-h-[9rem] object-contain brightness-0 invert\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex justify-center items-center border border-white\/20 w-full aspect-square p-4 lg:p-8\" gsap-animation=\"reveal\" gsap-delay=\"1.1\">\n\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/certificate-list-microsoft-1.svg\" width=\"222\" height=\"77\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full max-w-[12rem] max-h-[9rem] object-contain brightness-0 invert\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex justify-center items-center border border-white\/20 w-full aspect-square p-4 lg:p-8\" gsap-animation=\"reveal\" gsap-delay=\"1.2\">\n\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<img 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