{"id":1680,"date":"2026-07-14T16:20:36","date_gmt":"2026-07-14T14:20:36","guid":{"rendered":"https:\/\/mairateam.com\/?page_id=1680"},"modified":"2026-07-14T16:20:59","modified_gmt":"2026-07-14T14:20:59","slug":"articles","status":"publish","type":"page","link":"https:\/\/mairateam.com\/en\/articles\/","title":{"rendered":"Articles"},"content":{"rendered":"\t\t\t\t<div class=\"component-hero-about relative overflow-clip bg-secondary-500 text-white mt-8 lg:mt-16 wysiwyg-offset\">\n\t\t\t\t\t\t\t\t\t<div class=\"container\">\n\t\t\t<div class=\"grid grid-cols-12 gap-y-40 gap-x-8\">\n\t\t\t\t<div class=\"col-span-6 relative z-1\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\t\t\t<h1 class=\"text-[3rem]\/[0.92] md:text-[5rem]\/[0.92] xl:text-[6rem]\/[0.92] 2xl:text-[9.375rem]\/[0.92] text-balance font-bold uppercase max-w-160 mt-8 sm:my-16\">Articles<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"hidden sm:block\">\n\t\t\t\t\t\t\t<div class=\"prose prose-invert font-medium xl:text-2xl\/tight 2xl:text-3xl\/tight text-balance max-w-150\">Guides, case studies and performance marketing know-how. We write about PPC, AI in marketing, analytics and marketplaces. All from practice, no theory.<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"col-span-6\">\n\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/900x1200-crop\/a7a06497.avif\" type=\"image\/avif\" width=\"900\" height=\"1200\" media=\"(min-width: 640px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/600x800-crop\/a7a06497.avif\" type=\"image\/avif\" width=\"600\" height=\"800\">\n\t\t\t\t\t\t<img fetchpriority=\"high\" src=\"https:\/\/mairateam.com\/wp-content\/uploads\/a7a06497.jpg\" width=\"3000\" height=\"2000\" alt=\"\" loading=\"auto\" decoding=\"async\" class=\"max-w-full h-auto\" gsap-animation=\"reveal\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"relative z-1 col-span-12 sm:hidden\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose font-medium text-xl\/tight text-balance\">Guides, case studies and performance marketing know-how. We write about PPC, AI in marketing, analytics and marketplaces. All from practice, no theory.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t<div class=\"component-article-featured relative overflow-hidden bg-secondary-500 text-white my-24 2xl:my-48 wysiwyg-offset\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex items-center justify-between mb-7\">\n\t\t\t\t\t\t<h2 class=\"text-[1.875rem] text-balance leading-none font-normal\">Recommended<\/h2>\n\t\t\t\t\t\t<div class=\"h-full flex self-end justify-end gap-1\">\n\t\t\t\t<div class=\"swiper-button-prev static m-0 size-14 lg:size-17.5 shrink-0 flex items-center justify-center after:hidden bg-white\/10\">\n\t\t\t\t\t<svg class=\"svg-slider-arrow size-4 lg:size-6 text-primary-500 rotate-180\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"4.08 6.5 24.83 21\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"4\" d=\"M6.084 17h19.833m-7.5 8.5 8.5-8.5m-8.5-8.5 8.5 8.5\"\/><\/svg>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"swiper-button-next static m-0 size-14 lg:size-17.5 shrink-0 flex items-center justify-center after:hidden bg-white\/10\">\n\t\t\t\t\t<svg class=\"svg-slider-arrow size-4 lg:size-6 text-primary-500\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"4.08 6.5 24.83 21\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"4\" d=\"M6.084 17h19.833m-7.5 8.5 8.5-8.5m-8.5-8.5 8.5 8.5\"\/><\/svg>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"relative\">\n\t\t<div class=\"swiper overflow-visible\">\n\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide h-auto\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"component-article-teaser group\" gsap-animation=\"slide-up\" gsap-delay=\"0\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/conversational-attributes-google-merchant-center\/\" class=\"h-full no-underline inline-block\">\n\t\t\t<div class=\"relative mb-6 lg:mb-12 border-2 border-white\/40\">\n\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1018x1210-crop\/a7a06476.avif\" type=\"image\/avif\" width=\"1018\" height=\"1210\" media=\"(min-width: 1024px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/409x605-crop\/a7a06476.avif\" type=\"image\/avif\" width=\"409\" height=\"605\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/a7a06476.jpg\" width=\"3000\" height=\"2000\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full h-auto relative z-10 transition duration-300 group-hover:opacity-0\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1018x1210-crop\/a7a06497.avif\" type=\"image\/avif\" width=\"1018\" height=\"1210\" media=\"(min-width: 1024px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/409x605-crop\/a7a06497.avif\" type=\"image\/avif\" width=\"409\" height=\"605\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/a7a06497.jpg\" width=\"3000\" height=\"2000\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"image-hover w-full h-full object-cover absolute inset-0 z-20 transition duration-300 opacity-0 group-hover:opacity-100\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/div>\n\t\t\t<div class=\"px-2 lg:px-4\">\n\t\t\t\t\t\t\t\t<h3 class=\"text-[1.1875rem]\/[1.25] lg:text-[1.875rem] text-white font-bold uppercase\">\n\t\t\t\t\tConversational Attributes in Google Merchant Center\n\t\t\t\t\t<span class=\"inline-flex items-center ml-2 lg:ml-3 transition-transform duration-300 group-hover:translate-x-1\">\n\t\t\t\t\t\t<svg class=\"svg-arrow-right w-4 h-3 lg:w-7 lg:h-5 text-primary-500\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"3.176\" d=\"M4.831 13.5h15.75m-5.956 6.75 6.75-6.75m-6.75-6.75 6.75 6.75\"\/><\/svg>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t<\/div>\n\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide h-auto\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"component-article-teaser group\" gsap-animation=\"slide-up\" gsap-delay=\"0\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/moje-ambulance-135-more-registrations-with-simpler-campaign-structure\/\" class=\"h-full no-underline inline-block\">\n\t\t\t<div class=\"relative mb-6 lg:mb-12 border-2 border-white\/40\">\n\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1018x1210-crop\/maira-blog-nahled-1-2.avif\" type=\"image\/avif\" width=\"1018\" height=\"1210\" media=\"(min-width: 1024px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/409x605-crop\/maira-blog-nahled-1-2.avif\" type=\"image\/avif\" width=\"409\" height=\"605\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/maira-blog-nahled-1-2.jpg\" width=\"1018\" height=\"1210\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full h-auto relative z-10 transition duration-300 group-hover:opacity-0\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1018x1210-crop\/maira-blog-nahled-9.avif\" type=\"image\/avif\" width=\"1018\" height=\"1210\" media=\"(min-width: 1024px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/409x605-crop\/maira-blog-nahled-9.avif\" type=\"image\/avif\" width=\"409\" height=\"605\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/maira-blog-nahled-9.jpg\" width=\"1018\" height=\"1210\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"image-hover w-full h-full object-cover absolute inset-0 z-20 transition duration-300 opacity-0 group-hover:opacity-100\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/div>\n\t\t\t<div class=\"px-2 lg:px-4\">\n\t\t\t\t\t\t\t\t<h3 class=\"text-[1.1875rem]\/[1.25] lg:text-[1.875rem] text-white font-bold uppercase\">\n\t\t\t\t\tMOJE AMBULANCE: 135% more registrations thanks to a simpler campaign structure\n\t\t\t\t\t<span class=\"inline-flex items-center ml-2 lg:ml-3 transition-transform duration-300 group-hover:translate-x-1\">\n\t\t\t\t\t\t<svg class=\"svg-arrow-right w-4 h-3 lg:w-7 lg:h-5 text-primary-500\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"3.176\" d=\"M4.831 13.5h15.75m-5.956 6.75 6.75-6.75m-6.75-6.75 6.75 6.75\"\/><\/svg>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t<\/div>\n\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide h-auto\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"component-article-teaser group\" gsap-animation=\"slide-up\" gsap-delay=\"0\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/feedgen-complete-product-feed-revision-in-a-few-clicks\/\" class=\"h-full no-underline inline-block\">\n\t\t\t<div class=\"relative mb-6 lg:mb-12 border-2 border-white\/40\">\n\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1018x1210-crop\/maira-blog-nahled-8.avif\" type=\"image\/avif\" width=\"1018\" height=\"1210\" media=\"(min-width: 1024px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/409x605-crop\/maira-blog-nahled-8.avif\" type=\"image\/avif\" width=\"409\" height=\"605\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/maira-blog-nahled-8.jpg\" width=\"1018\" height=\"1210\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full h-auto relative z-10 transition duration-300 group-hover:opacity-0\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1018x1210-crop\/maira-blog-nahled-7.avif\" type=\"image\/avif\" width=\"1018\" height=\"1210\" media=\"(min-width: 1024px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/409x605-crop\/maira-blog-nahled-7.avif\" type=\"image\/avif\" width=\"409\" height=\"605\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/maira-blog-nahled-7.jpg\" width=\"1018\" height=\"1210\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"image-hover w-full h-full object-cover absolute inset-0 z-20 transition duration-300 opacity-0 group-hover:opacity-100\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/div>\n\t\t\t<div class=\"px-2 lg:px-4\">\n\t\t\t\t\t\t\t\t<h3 class=\"text-[1.1875rem]\/[1.25] lg:text-[1.875rem] text-white font-bold uppercase\">\n\t\t\t\t\tFeedGen: Complete product feed revision in a few clicks\n\t\t\t\t\t<span class=\"inline-flex items-center ml-2 lg:ml-3 transition-transform duration-300 group-hover:translate-x-1\">\n\t\t\t\t\t\t<svg class=\"svg-arrow-right w-4 h-3 lg:w-7 lg:h-5 text-primary-500\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"3.176\" d=\"M4.831 13.5h15.75m-5.956 6.75 6.75-6.75m-6.75-6.75 6.75 6.75\"\/><\/svg>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t<\/div>\n\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide h-auto\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"component-article-teaser group\" gsap-animation=\"slide-up\" gsap-delay=\"0\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/linking-criteo-with-ga4-and-go-campaigns\/\" class=\"h-full no-underline inline-block\">\n\t\t\t<div class=\"relative mb-6 lg:mb-12 border-2 border-white\/40\">\n\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1018x1210-crop\/maira-blog-nahled-5.avif\" type=\"image\/avif\" width=\"1018\" height=\"1210\" media=\"(min-width: 1024px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/409x605-crop\/maira-blog-nahled-5.avif\" type=\"image\/avif\" width=\"409\" height=\"605\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/maira-blog-nahled-5.jpg\" width=\"1018\" height=\"1210\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full h-auto relative z-10 transition duration-300 group-hover:opacity-0\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1018x1210-crop\/maira-blog-nahled-6.avif\" type=\"image\/avif\" width=\"1018\" height=\"1210\" media=\"(min-width: 1024px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/409x605-crop\/maira-blog-nahled-6.avif\" type=\"image\/avif\" width=\"409\" height=\"605\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/maira-blog-nahled-6.jpg\" width=\"1018\" height=\"1210\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"image-hover w-full h-full object-cover absolute inset-0 z-20 transition duration-300 opacity-0 group-hover:opacity-100\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/div>\n\t\t\t<div class=\"px-2 lg:px-4\">\n\t\t\t\t\t\t\t\t<h3 class=\"text-[1.1875rem]\/[1.25] lg:text-[1.875rem] text-white font-bold uppercase\">\n\t\t\t\t\tLinking Criteo with GA4 and GO! campaigns: what can they do and when do they make sense?\n\t\t\t\t\t<span class=\"inline-flex items-center ml-2 lg:ml-3 transition-transform duration-300 group-hover:translate-x-1\">\n\t\t\t\t\t\t<svg class=\"svg-arrow-right w-4 h-3 lg:w-7 lg:h-5 text-primary-500\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"3.176\" d=\"M4.831 13.5h15.75m-5.956 6.75 6.75-6.75m-6.75-6.75 6.75 6.75\"\/><\/svg>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t<\/div>\n\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<div class=\"component-article-list my-24 2xl:my-48 wysiwyg-offset\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-nowrap items-center overflow-x-auto md:flex-wrap gap-4 sm:gap-x-8 2xl:gap-x-11 pb-1 mb-8 lg:mb-14 2xl:mb-22\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t<span class=\"text-2xl lg:text-[1.875rem] text-white hidden md:inline-block\">\n\t\t\t\t\tCategories:\n\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"flex flex-nowrap items-center md:flex-wrap gap-4 2xl:gap-x-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/category\/ai-automation\/\" class=\"group text-2xl lg:text-[1.875rem] bg-[#21453D] text-white px-3.5 py-1.5 lg:px-7.5 lg:py-2.5 rounded-full whitespace-nowrap hover:bg-white hover:text-secondary-500 transition-colors\">\n\t\t\t\t\t\t\tAI &amp; Automation\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-white\/60 group-hover:text-secondary-500\/60 transition-colors\">(5)<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/category\/analytics-measurement\/\" class=\"group text-2xl lg:text-[1.875rem] bg-[#21453D] text-white px-3.5 py-1.5 lg:px-7.5 lg:py-2.5 rounded-full whitespace-nowrap hover:bg-white hover:text-secondary-500 transition-colors\">\n\t\t\t\t\t\t\tAnalytics &amp; Measurement\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-white\/60 group-hover:text-secondary-500\/60 transition-colors\">(1)<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/category\/marketplaces-en\/\" class=\"group text-2xl lg:text-[1.875rem] bg-[#21453D] text-white px-3.5 py-1.5 lg:px-7.5 lg:py-2.5 rounded-full whitespace-nowrap hover:bg-white hover:text-secondary-500 transition-colors\">\n\t\t\t\t\t\t\tMarketplaces\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-white\/60 group-hover:text-secondary-500\/60 transition-colors\">(2)<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/category\/ppc-en\/\" class=\"group text-2xl lg:text-[1.875rem] bg-[#21453D] text-white px-3.5 py-1.5 lg:px-7.5 lg:py-2.5 rounded-full whitespace-nowrap hover:bg-white hover:text-secondary-500 transition-colors\">\n\t\t\t\t\t\t\tPPC\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-white\/60 group-hover:text-secondary-500\/60 transition-colors\">(5)<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/category\/price-comparison\/\" class=\"group text-2xl lg:text-[1.875rem] bg-[#21453D] text-white px-3.5 py-1.5 lg:px-7.5 lg:py-2.5 rounded-full whitespace-nowrap hover:bg-white hover:text-secondary-500 transition-colors\">\n\t\t\t\t\t\t\tPrice Comparison\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-white\/60 group-hover:text-secondary-500\/60 transition-colors\">(2)<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/category\/rtb-en\/\" class=\"group text-2xl lg:text-[1.875rem] bg-[#21453D] text-white px-3.5 py-1.5 lg:px-7.5 lg:py-2.5 rounded-full whitespace-nowrap hover:bg-white hover:text-secondary-500 transition-colors\">\n\t\t\t\t\t\t\tRTB\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text-white\/60 group-hover:text-secondary-500\/60 transition-colors\">(2)<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"grid sm:grid-cols-2 lg:grid-cols-3 gap-7 lg:gap-y-12 xl:gap-y-18\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"component-article-teaser group\" gsap-animation=\"slide-up\" gsap-delay=\"0\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/chatgpt-ads-europe-guide\/\" class=\"h-full no-underline inline-block\">\n\t\t\t<div class=\"relative mb-6 lg:mb-12 border-2 border-white\/40\">\n\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1018x1210-crop\/a7a06428-scaled.avif\" type=\"image\/avif\" width=\"1018\" height=\"1210\" media=\"(min-width: 1024px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/409x605-crop\/a7a06428-scaled.avif\" type=\"image\/avif\" width=\"409\" height=\"605\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/a7a06428-scaled.jpg\" width=\"2560\" height=\"1707\" alt=\"MAIRA team in a meeting reviewing campaign performance data\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full h-auto relative z-10 transition duration-300\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<div class=\"px-2 lg:px-4\">\n\t\t\t\t\t\t\t\t<h3 class=\"text-[1.1875rem]\/[1.25] lg:text-[1.875rem] text-white font-bold uppercase\">\n\t\t\t\t\tChatGPT ads in Europe: how they work and how to start\n\t\t\t\t\t<span class=\"inline-flex items-center ml-2 lg:ml-3 transition-transform duration-300 group-hover:translate-x-1\">\n\t\t\t\t\t\t<svg class=\"svg-arrow-right w-4 h-3 lg:w-7 lg:h-5 text-primary-500\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"3.176\" d=\"M4.831 13.5h15.75m-5.956 6.75 6.75-6.75m-6.75-6.75 6.75 6.75\"\/><\/svg>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t<\/div>\n\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"component-article-teaser group\" gsap-animation=\"slide-up\" gsap-delay=\"0.1\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/from-roas-to-poas-margin-optimization\/\" class=\"h-full no-underline inline-block\">\n\t\t\t<div class=\"relative mb-6 lg:mb-12 border-2 border-white\/40\">\n\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1018x1210-crop\/a7a06428-scaled.avif\" type=\"image\/avif\" width=\"1018\" height=\"1210\" media=\"(min-width: 1024px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/409x605-crop\/a7a06428-scaled.avif\" type=\"image\/avif\" width=\"409\" height=\"605\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/a7a06428-scaled.jpg\" width=\"2560\" height=\"1707\" alt=\"MAIRA team in a meeting reviewing campaign performance data\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full h-auto relative z-10 transition duration-300\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<div class=\"px-2 lg:px-4\">\n\t\t\t\t\t\t\t\t<h3 class=\"text-[1.1875rem]\/[1.25] lg:text-[1.875rem] text-white font-bold uppercase\">\n\t\t\t\t\tFrom ROAS to POAS: How We Retuned a Store\u2019s Campaigns for Profit\n\t\t\t\t\t<span class=\"inline-flex items-center ml-2 lg:ml-3 transition-transform duration-300 group-hover:translate-x-1\">\n\t\t\t\t\t\t<svg class=\"svg-arrow-right w-4 h-3 lg:w-7 lg:h-5 text-primary-500\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"3.176\" d=\"M4.831 13.5h15.75m-5.956 6.75 6.75-6.75m-6.75-6.75 6.75 6.75\"\/><\/svg>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t<\/div>\n\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"component-article-teaser group\" gsap-animation=\"slide-up\" gsap-delay=\"0.2\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/allegro-marketplace-guide-for-sellers\/\" class=\"h-full no-underline inline-block\">\n\t\t\t<div class=\"relative mb-6 lg:mb-12 border-2 border-white\/40\">\n\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1018x1210-crop\/maira-blog-nahled-2.avif\" type=\"image\/avif\" width=\"1018\" height=\"1210\" media=\"(min-width: 1024px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/409x605-crop\/maira-blog-nahled-2.avif\" type=\"image\/avif\" width=\"409\" height=\"605\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/maira-blog-nahled-2.jpg\" width=\"1018\" height=\"1210\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full h-auto relative z-10 transition duration-300\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<div class=\"px-2 lg:px-4\">\n\t\t\t\t\t\t\t\t<h3 class=\"text-[1.1875rem]\/[1.25] lg:text-[1.875rem] text-white font-bold uppercase\">\n\t\t\t\t\tAllegro marketplace: seller guide for Poland and CEE\n\t\t\t\t\t<span class=\"inline-flex items-center ml-2 lg:ml-3 transition-transform duration-300 group-hover:translate-x-1\">\n\t\t\t\t\t\t<svg class=\"svg-arrow-right w-4 h-3 lg:w-7 lg:h-5 text-primary-500\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"3.176\" d=\"M4.831 13.5h15.75m-5.956 6.75 6.75-6.75m-6.75-6.75 6.75 6.75\"\/><\/svg>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t<\/div>\n\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"component-article-teaser group\" gsap-animation=\"slide-up\" gsap-delay=\"0.3\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/criteo-2026-vs-performance-max-meta\/\" class=\"h-full no-underline inline-block\">\n\t\t\t<div class=\"relative mb-6 lg:mb-12 border-2 border-white\/40\">\n\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1018x1210-crop\/maira-blog-nahled-7.avif\" type=\"image\/avif\" width=\"1018\" height=\"1210\" media=\"(min-width: 1024px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/409x605-crop\/maira-blog-nahled-7.avif\" type=\"image\/avif\" width=\"409\" height=\"605\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/maira-blog-nahled-7.jpg\" width=\"1018\" height=\"1210\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full h-auto relative z-10 transition duration-300\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<div class=\"px-2 lg:px-4\">\n\t\t\t\t\t\t\t\t<h3 class=\"text-[1.1875rem]\/[1.25] lg:text-[1.875rem] text-white font-bold uppercase\">\n\t\t\t\t\tCriteo in 2026: when to run it vs Performance Max and Meta\n\t\t\t\t\t<span class=\"inline-flex items-center ml-2 lg:ml-3 transition-transform duration-300 group-hover:translate-x-1\">\n\t\t\t\t\t\t<svg class=\"svg-arrow-right w-4 h-3 lg:w-7 lg:h-5 text-primary-500\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"3.176\" d=\"M4.831 13.5h15.75m-5.956 6.75 6.75-6.75m-6.75-6.75 6.75 6.75\"\/><\/svg>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t<\/div>\n\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"component-article-teaser group\" gsap-animation=\"slide-up\" gsap-delay=\"0.4\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/answer-engine-optimization-aeo-guide\/\" class=\"h-full no-underline inline-block\">\n\t\t\t<div class=\"relative mb-6 lg:mb-12 border-2 border-white\/40\">\n\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1018x1210-crop\/maira-blog-nahled-9.avif\" type=\"image\/avif\" width=\"1018\" height=\"1210\" media=\"(min-width: 1024px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/409x605-crop\/maira-blog-nahled-9.avif\" type=\"image\/avif\" width=\"409\" height=\"605\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/maira-blog-nahled-9.jpg\" width=\"1018\" height=\"1210\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full h-auto relative z-10 transition duration-300\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<div class=\"px-2 lg:px-4\">\n\t\t\t\t\t\t\t\t<h3 class=\"text-[1.1875rem]\/[1.25] lg:text-[1.875rem] text-white font-bold uppercase\">\n\t\t\t\t\tAnswer Engine Optimization: AEO vs SEO vs GEO Explained\n\t\t\t\t\t<span class=\"inline-flex items-center ml-2 lg:ml-3 transition-transform duration-300 group-hover:translate-x-1\">\n\t\t\t\t\t\t<svg class=\"svg-arrow-right w-4 h-3 lg:w-7 lg:h-5 text-primary-500\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"3.176\" d=\"M4.831 13.5h15.75m-5.956 6.75 6.75-6.75m-6.75-6.75 6.75 6.75\"\/><\/svg>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t<\/div>\n\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"component-article-teaser group\" gsap-animation=\"slide-up\" gsap-delay=\"0.5\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/sa360-when-is-it-worth-it\/\" class=\"h-full no-underline inline-block\">\n\t\t\t<div class=\"relative mb-6 lg:mb-12 border-2 border-white\/40\">\n\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1018x1210-crop\/maira-blog-nahled-1.avif\" type=\"image\/avif\" width=\"1018\" height=\"1210\" media=\"(min-width: 1024px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/409x605-crop\/maira-blog-nahled-1.avif\" type=\"image\/avif\" width=\"409\" height=\"605\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/maira-blog-nahled-1.jpg\" width=\"1018\" height=\"1210\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full h-auto relative z-10 transition duration-300\">\n\t\t\t\t<\/picture>\n\n\t\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<div class=\"px-2 lg:px-4\">\n\t\t\t\t\t\t\t\t<h3 class=\"text-[1.1875rem]\/[1.25] lg:text-[1.875rem] text-white font-bold uppercase\">\n\t\t\t\t\tSA360: when is Search Ads 360 worth it (and when not)\n\t\t\t\t\t<span class=\"inline-flex items-center ml-2 lg:ml-3 transition-transform duration-300 group-hover:translate-x-1\">\n\t\t\t\t\t\t<svg class=\"svg-arrow-right w-4 h-3 lg:w-7 lg:h-5 text-primary-500\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path stroke=\"currentColor\" stroke-linecap=\"square\" stroke-linejoin=\"round\" stroke-width=\"3.176\" d=\"M4.831 13.5h15.75m-5.956 6.75 6.75-6.75m-6.75-6.75 6.75 6.75\"\/><\/svg>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t<\/div>\n\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"component-pagination mt-12 sm:mt-24 2xl:mt-32\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"relative overflow-x-auto\">\n\t\t\t<ul class=\"text-base flex items-center justify-center w-fit min-w-full mx-auto js-pager__items\">\n\t\t\t\t\t\t\t\t\t<li class=\"mr-4 sm:mr-10\">\n\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"inline-flex items-center justify-center size-12 lg:size-17 bg-white\/10 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Get a free growth audit and find out where your campaigns are leaving money on the table.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/en\/grab-your-free-audit\/\" class=\"btn btn-primary\">\n\t\t\t\t\t\tGrab your free growth audit\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<div class=\"component-contact relative overflow-clip bg-secondary-500 text-secondary-500 md:text-white mt-16 lg:mt-20 wysiwyg-offset\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"relative z-30 pb-24 md:pb-48 pt-100 md:pt-130 xl:pt-170 2xl:pt-280 bg-transparent text-secondary-500\">\n\t\t\t<div class=\"container\" id=\"contact\">\n\t\t\t\t\t\t\t\t<div class=\"grid grid-cols-1 md:grid-cols-12 items-start gap-y-24 md:gap-x-10\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-span-12 h-full 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