{"id":1779,"date":"2026-07-16T16:25:59","date_gmt":"2026-07-16T14:25:59","guid":{"rendered":"https:\/\/mairateam.com\/?post_type=case&#038;p=1779"},"modified":"2026-10-26T13:26:48","modified_gmt":"2026-10-26T12:26:48","slug":"daytrip-17-conversion-value-search-ads-360","status":"publish","type":"case","link":"https:\/\/mairateam.com\/en\/case-studies\/daytrip-17-conversion-value-search-ads-360\/","title":{"rendered":"Daytrip: +17% Conversion Value With Search Ads 360"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Client: Daytrip<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Daytrip is a global travel-tech platform offering city-to-city transfers with private drivers and the option of sightseeing stops along the way. It operates in dozens of countries worldwide and acquires customers primarily through paid search.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The challenge: more performance from Brand and Non-Brand<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Daytrip needed to increase the efficiency and scaling of its search campaigns, across both <strong>Brand and Non-Brand campaigns<\/strong>. The standard capabilities of Google Ads were no longer enough for the campaigns to use the full potential of the data the client had available.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Our approach: SA360 as a premium layer on top of Google Ads<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We deployed <strong>Search Ads 360 (SA360)<\/strong> as a premium layer on top of Google Ads and made use of its advanced capabilities:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cross-channel measurement via Floodlight:<\/strong> More detailed, real-time tracking of user behavior.<\/li>\n\n\n\n<li><strong>Combining Floodlight and Google Ads conversion goals:<\/strong> More accurate conversion attribution.<\/li>\n\n\n\n<li><strong>SA360 bidding strategies:<\/strong> Cross-platform optimization and cross-learning across accounts and campaigns.<\/li>\n\n\n\n<li><strong>Templates (Inventory Management):<\/strong> Automated campaign creation from product feeds.<\/li>\n<\/ul>\n\n\n\n<img decoding=\"async\" src=\"https:\/\/mairateam.com\/wp-content\/uploads\/maira-case-daytrip-sa360-en-v3.png\" alt=\"Infographic: SA360 as a premium layer on top of Google Ads. Layers from bottom: Google Ads + Floodlight (real-time cross-channel measurement), Search Ads 360 (cross-platform bid strategies, Inventory Management templates), Results (+17% conversion value, +15% ROAS).\" width=\"1600\" loading=\"lazy\" class=\"max-w-full h-auto\">\n<p><em>Search Ads 360 as a premium layer on top of Google Ads: measurement, bidding and automation in one system.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The higher efficiency showed in both Brand and Non-Brand campaigns. More accurate data and smarter bidding mean every invested unit of budget works harder.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SA360 is not just \u201canother tool\u201d. When the client has quality data and sufficient campaign volume, it works as a performance multiplier: <strong>for Daytrip it delivered a 17% higher conversion value and a 15% higher ROAS.<\/strong> We are testing advanced tools such as SA360 and Criteo with other clients too: read the Sanitino case study.<\/p>\n\n\n\t\t\t\t<div class=\"component-article-service bg-primary-500 p-5 my-10 lg:my-16 not-prose\">\n\t\t\t\t\t\t\t<div class=\"flex flex-col md:flex-row md:items-center gap-7\">\n\t\t\t\t\t\t\t<picture class=\"shrink-0 flex items-center justify-center size-32 md:size-50 lg:size-62\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/service-list-5-black.svg\" width=\"230\" height=\"230\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full object-contain filter-white-color\">\n\t\t\t\t<\/picture>\n\n\t\t<div class=\"flex flex-col justify-center\">\n\t\t\t<h2 class=\"font-bold text-2xl xs:text-3xl uppercase text-secondary-500 mb-4\">\n\t\t\t\tConsidering SA360?\n\t\t\t<\/h2>\n\t\t\t\t\t\t\t<div class=\"prose text-balance\">\n\t\t\t\t\t<p>We will help you decide when the premium layer on top of Google Ads pays off and how to get the most out of it. Get in touch.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"mt-5\">\n\t\t\t\t\t\t\t\t\t<a href=\"\/en\/#contact\" class=\"btn btn btn-tertiary\">\n\t\t\t\t\t\tGet in touch\t\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n","protected":false},"template":"","meta":{"_acf_changed":false,"_acf":"","inline_featured_image":false,"footnotes":""},"class_list":["post-1779","case","type-case","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Deploying Search Ads 360 as a premium layer on top of Google Ads: more accurate Floodlight attribution, smarter bidding and a 17% higher conversion value.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/mairateam.com\/en\/case-studies\/daytrip-17-conversion-value-search-ads-360\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO 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