We have been working with Sanitino for over ten years, since 2017. Our cooperation started with a simple yet ambitious goal: to at least triple the company's revenue within five years<\/strong> through international expansion. And we succeeded, achieving a stunning increase of 948% over 6 years.<\/strong><\/p>\n\n\n\t\t\t\t Between 2018 and 2025, efficiency grew by at least 20% in every country and total revenue increased tenfold.<\/strong> On the German and Italian markets, for example, we managed to double efficiency outright.<\/p>\n\n Despite a 23% increase in costs driven by new market launches, we successfully increased revenue by 22%.<\/strong> Spend also grew due to rising cost-per-click prices, intensifying competition on selected markets including the entry into the new Home & Garden<\/strong> vertical, and investments into new markets, where we maximized market share at entry even at the price of higher costs.<\/p>\n\n This growth underlines our ability to adapt and thrive.<\/strong> Strategic investments and the great effort put into marketing activities contributed to a significant improvement in overall performance.<\/p>\n\n Our relationship with Sanitino is built on mutual trust and excellent work on both sides. Together we have gradually expanded into fourteen European countries: Germany, France, Austria, Belgium, the Netherlands, Poland, Slovakia, Spain, Hungary, Italy, Romania and, since early 2026, also Denmark, Sweden and Finland.<\/strong><\/p>\n\n We are currently entering further European markets, with the goal for 2026 being another 6 countries, including markets outside the European Union.<\/p>\n\n\n\t\t\t\t We divided our cooperation into four phases. Let's take a look at them:<\/strong><\/p>\n\n To ensure success, we applied a systematic approach<\/strong> in every country. The first step was always entering the given market. It was essential for us to raise awareness of the Sanitino brand as much as possible and to support purchases on the e-shop.<\/p>\n\n The initial phase therefore included intensive market research, competitive analysis and an effort to understand customer purchasing behavior<\/strong> so that we could adapt our approach accordingly.<\/p>\n\n We focused on building strong customer relationships through targeted marketing campaigns and promotion. As a result, the Sanitino brand became easily recognizable and trustworthy.<\/strong><\/p>\n\n\n\t\t\t\t They provided us with essential data for prioritizing individual countries and for creating a long-term sustainable expansion strategy.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\n\n\n Using tools such as the Website Analysis Deck and Campaign Optimization, we localized the structure of the website and campaigns to maximize performance and conversion rate.<\/p>\n\n Outcome of this phase:<\/strong> Market analysis, understanding of customer behavior, definition of business and strategic goals<\/p>\n\n Once we established ourselves on the market, we moved into the growth phase. This phase was characterized by building a strong customer portfolio and setting SMART goals<\/strong> (goals that are specific, measurable, achievable, realistic and time-bound).<\/p>\n\n Sanitino achieved significant year-over-year growth in all countries, driven above all by the use of advanced analytics.<\/strong> We moved from managing campaigns by revenue (ROAS) to managing by margin (POAS), and we used tools such as Power BI and BigQuery<\/strong> to manage campaigns based on real CRM data.<\/p>\n\n\n\t\t\t\t Our approach included refining measurement by accounting for cancelled orders and complaints<\/strong>, ensuring the data we used was as accurate as possible. The key indicators we measured included margin growth, revenue growth, CLV and market share.<\/p>\n\n This phase was crucial for laying solid foundations for further expansion.<\/strong><\/p>\n\n Outcome of this phase:<\/strong> Advanced measurement and optimization setup, sending returns and cancelled orders to Power BI and Google Ads, more accurate data. Sales increase of at least 20%, higher efficiency.<\/p>\n\n In this phase we focused on broadening the product range and improving the service offering<\/strong>, for example by introducing various payment methods and faster delivery options. Google's artificial intelligence played a key role here.<\/strong><\/p>\n\n![\"Hand](\"https:\/\/mairateam.com\/wp-content\/uploads\/sanitino-case-fb.jpg\")
\n\t\t<\/picture>\n\t\t\t<\/a>\n\n\t\t\t<\/figure>\n\n\n\nComparing the first half of 2024 and 2025 across all countries<\/strong><\/h2>\n\n
\n\t\t<\/picture>\n\t\t\t<\/a>\n\n\t\t\t<\/figure>\n\n\n\nInitial market entry phase<\/strong><\/h2>\n\n
\n\t\t<\/picture>\n\t\t\t<\/a>\n\n\t\t\t<\/figure>\n\n\n\t\t\t\t\n\t\t\tTools like Market Explorer, Market Finder and the Export Analysis Deck helped us identify suitable markets for expansion.\n\t\t<\/h2>\n\t\t
Growth phase<\/strong><\/h2>\n\n
\n\t\t<\/picture>\n\t\t\t<\/a>\n\n\t\t\t<\/figure>\n\n\n\nExpansion phase<\/h2>\n\n