{"id":933,"date":"2026-03-26T16:07:37","date_gmt":"2026-03-26T15:07:37","guid":{"rendered":"https:\/\/mairateam.com\/?p=933"},"modified":"2026-07-14T09:59:16","modified_gmt":"2026-07-14T07:59:16","slug":"case-study-market-fit","status":"publish","type":"post","link":"https:\/\/mairateam.com\/cs\/case-study-market-fit\/","title":{"rendered":"Des\u00edtky z\u00e1jemc\u016f je\u0161t\u011b p\u0159ed spu\u0161t\u011bn\u00edm slu\u017eby. Jak jsme ov\u011b\u0159ili product-market fit s minim\u00e1ln\u00edmi n\u00e1klady"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\ud83d\udccd 1. Probl\u00e9m, kter\u00fd jsme \u0159e\u0161ili<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1\u0161 klient za n\u00e1mi p\u0159i\u0161el s n\u00e1padem na novou slu\u017ebu. Je\u0161t\u011b p\u0159ed jej\u00edm pln\u00fdm spu\u0161t\u011bn\u00edm si cht\u011bl <strong>ov\u011b\u0159it tr\u017en\u00ed potenci\u00e1l a re\u00e1lnou popt\u00e1vku<\/strong> - konkr\u00e9tn\u011b v oblasti medic\u00ednsk\u00e9 cesty k redukci hmotnosti pomoc\u00ed sni\u017eov\u00e1n\u00ed chut\u011b k j\u00eddlu. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bl v\u0161ak pom\u011brn\u011b omezen\u00fd rozpo\u010det, tak\u017ee jsme se rozhodli nej\u00edt cestou dotazn\u00edk\u016f jako p\u0159i klasick\u00e9m <strong>product market fit v\u00fdzkumu<\/strong>, ale vyzkou\u0161et to jinak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1kladn\u00ed strategie byla jednoduch\u00e1: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S <strong>minim\u00e1ln\u00edmi n\u00e1klady<\/strong> vytvo\u0159it jednoduch\u00fd web a spustit <strong>c\u00edlen\u00e9 reklamn\u00ed kampan\u011b<\/strong>, jejich\u017e c\u00edlem bude z\u00edskat rezervace od z\u00e1jemc\u016f o slu\u017ebu.<\/li>\n\n\n\n<li>Na z\u00e1klad\u011b v\u00fdsledn\u00e9 <strong>ceny za lead<\/strong> nap\u0159\u00ed\u010d kampan\u011bmi a n\u00e1sledn\u00e9ho testov\u00e1n\u00ed jejich kvality pomoc\u00ed navol\u00e1v\u00e1n\u00ed, jsme ov\u011b\u0159ili, zda je slu\u017eba pro c\u00edlovou skupinu <strong>dostate\u010dn\u011b atraktivn\u00ed<\/strong> a zda lze pomoc\u00ed reklamy generovat dostatek z\u00e1jemc\u016f pro <strong>profitabiln\u00ed fungov\u00e1n\u00ed<\/strong> cel\u00e9ho projektu.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udccd 2. P\u0159\u00edprava<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hlavn\u00edm c\u00edlem projektu bylo <strong>otestovat z\u00e1jem<\/strong> o produkt na co nejv\u011bt\u0161\u00edm mno\u017estv\u00ed re\u00e1ln\u00fdch u\u017eivatel\u016f. Abychom co nejv\u00edce prost\u0159edk\u016f ponechali na samotnou reklamu, zvolili jsme <strong>maxim\u00e1ln\u011b \u00fasporn\u00fd p\u0159\u00edstup k tvorb\u011b podklad\u016f.<\/strong> Cel\u00fd proces jsme postavili na <strong>vyu\u017eit\u00ed AI <\/strong>n\u00e1stroj\u016f, d\u00edky kter\u00fdm jsme dok\u00e1zali velmi rychle a levn\u011b p\u0159ipravit z\u00e1kladn\u00ed web i pot\u0159ebnou kreativu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udcbb  Tvorba webu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1kladn\u00ed strukturu webu jsme vytvo\u0159ili pomoc\u00ed <strong>Relume AI<\/strong>, rozpracovali v <strong>Miro<\/strong> a poskl\u00e1dali z p\u0159edp\u0159ipraven\u00fdch komponent.&nbsp;Fin\u00e1ln\u00ed web jsme pak postavili ve <strong>Webflow<\/strong>, p\u0159i\u010dem\u017e jsme z\u00e1rove\u0148 vyu\u017eili existuj\u00edc\u00ed komponentov\u00fd syst\u00e9m a prvky z hlavn\u00edho webu klienta, aby bylo v\u0161e snadno spravovateln\u00e9 i do budoucna.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udd8c\ufe0f Tvorba kreativy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">K tvorb\u011b kreativy jsme p\u0159istoupili s filozofi\u00ed <strong>minim\u00e1ln\u00ed manu\u00e1ln\u00ed pr\u00e1ce <\/strong>&nbsp;\u2013 ve\u0161ker\u00e9 n\u00e1pady a n\u00e1vrhy generovala AI, zat\u00edmco \u010dlov\u011bk pouze zad\u00e1val pokyny, vyb\u00edral z v\u00fdsledk\u016f a dola\u010foval detaily.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kreativa vznikla ve dvou n\u00e1stroj\u00edch: <strong>ChatGPT<\/strong> jsme vyu\u017eili pro tvorbu konceptu a textac\u00ed, zat\u00edmco <strong>FloraFauna<\/strong> poslou\u017eila k n\u00e1vrhu log a vizu\u00e1l\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00edmto zp\u016fsobem jsme b\u011bhem kr\u00e1tk\u00e9 doby vytvo\u0159ili <strong>18 r\u016fzn\u00fdch kreativn\u00edch koncept\u016f<\/strong> a n\u011bkolik variant textac\u00ed. Na z\u00e1klad\u011b odborn\u00e9ho odhadu jsme nejlep\u0161\u00ed z nich n\u00e1sledn\u011b p\u0159etvo\u0159ili do fin\u00e1ln\u00edch banner\u016f p\u0159ipraven\u00fdch k nasazen\u00ed do reklamn\u00edch kampan\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\uddfa\ufe0f Pl\u00e1n kampan\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">P\u016fvodn\u00ed pl\u00e1n po\u010d\u00edtal s nasazen\u00edm kampan\u00ed na t\u0159ech hlavn\u00edch platform\u00e1ch, kter\u00fdmi jsou Google Ads, Sklik a Meta Ads. Rozd\u011blen\u00ed medi\u00e1ln\u00edho rozpo\u010dtu bylo stanoveno na <strong>60 % pro Metu, 20 % pro Google a 20 % pro Sklik.<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nejv\u011bt\u0161\u00ed \u010d\u00e1st p\u0159ipadla Met\u011b, proto\u017ee \u0161lo o <strong>zcela novou slu\u017ebu bez existuj\u00edc\u00ed popt\u00e1vky<\/strong>, kterou by bylo mo\u017en\u00e9 zachyt\u00e1vat nap\u0159\u00edklad ve vyhled\u00e1v\u00e1n\u00ed. Bylo tedy pot\u0159eba <strong>vytv\u00e1\u0159et z\u00e1jem od nuly<\/strong>, co\u017e je prost\u0159ed\u00ed, ve kter\u00e9m Meta dlouhodob\u011b dosahuje nejlep\u0161\u00edch v\u00fdsledk\u016f.<br><br>Z\u00e1rove\u0148 jsme se rozhodli vyu\u017e\u00edt obsahovou s\u00ed\u0165 <strong>Skliku<\/strong> jako kan\u00e1l ve f\u00e1zi zva\u017eov\u00e1n\u00ed pro p\u0159iveden\u00ed kvalitn\u00ed n\u00e1v\u0161t\u011bvnosti na web, a ve vyhled\u00e1vac\u00ed s\u00edti <strong>Google Ads<\/strong> jsme c\u00edlili na <strong>kl\u00ed\u010dov\u00e1 slova souvisej\u00edc\u00ed s hubnut\u00edm<\/strong>, abychom zachytili u\u017eivatele, kte\u0159\u00ed ji\u017e aktivn\u011b hledaj\u00ed \u0159e\u0161en\u00ed v t\u00e9to oblasti.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udd0e Meta Ads<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Hlavn\u00edm c\u00edlem kampan\u00ed na Met\u011b bylo nejen ov\u011b\u0159it z\u00e1jem o slu\u017ebu, ale tak\u00e9 identifikovat kl\u00ed\u010dov\u00e9 c\u00edlov\u00e9 skupiny, kter\u00e9 by mohly o slu\u017ebu projevit nejv\u011bt\u0161\u00ed z\u00e1jem. Nam\u00edsto jedn\u00e9 univerz\u00e1ln\u00ed kampan\u011b jsme proto vytvo\u0159ili v\u00edce sad reklam, z nich\u017e ka\u017ed\u00e1 pracovala se specifick\u00fdmi z\u00e1jmy, nebo demografick\u00fdmi \u00fadaji a reprezentovala tak jinou personu potenci\u00e1ln\u00edho z\u00e1kazn\u00edka.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"569\" src=\"https:\/\/mairateam.com\/wp-content\/uploads\/036045ec-d6a2-4ffd-91cd-4ea3daf64281-1-201-a.jpeg\" alt=\"\" class=\"wp-image-1066\" srcset=\"https:\/\/mairateam.com\/wp-content\/uploads\/036045ec-d6a2-4ffd-91cd-4ea3daf64281-1-201-a.jpeg 842w, https:\/\/mairateam.com\/wp-content\/uploads\/036045ec-d6a2-4ffd-91cd-4ea3daf64281-1-201-a-300x203.jpeg 300w, https:\/\/mairateam.com\/wp-content\/uploads\/036045ec-d6a2-4ffd-91cd-4ea3daf64281-1-201-a-768x519.jpeg 768w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00edlen\u00ed bylo postaveno na z\u00e1jmech, jako je Health &amp; Wellness, Fitness, ale i nap\u0159\u00edklad Fast food \u010di dal\u0161\u00ed segmenty, kter\u00e9 by mohly nazna\u010dovat motivaci ke zm\u011bn\u011b \u017eivotn\u00edho stylu. Sou\u010d\u00e1st\u00ed strategie bylo tak\u00e9 c\u00edlen\u00ed podle v\u011bku, demografie a vytvo\u0159en\u00ed kontroln\u00ed sady s broad c\u00edlen\u00edm dopln\u011bn\u00e9m o remarketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rozpo\u010det byl rozd\u011blen rovnom\u011brn\u011b mezi jednotliv\u00e9 sady, co\u017e n\u00e1m umo\u017enilo sledovat v\u00fdkon a z\u00e1jem jednotliv\u00fdch segment\u016f a optimalizovat podle dosa\u017een\u00fdch v\u00fdsledk\u016f.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udd0e Google Ads<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">U Google Ads jsme od za\u010d\u00e1tku po\u010d\u00edtali s vy\u0161\u0161\u00edm rizikem zam\u00edtnut\u00ed reklam kv\u016fli c\u00edlen\u00ed na u\u017eivatele bojuj\u00edc\u00ed s nadv\u00e1hou. Google je v t\u00e9to oblasti velmi opatrn\u00fd a \u010dasto reklamy zam\u00edt\u00e1,proto jsme zvolili konzervativn\u011bj\u0161\u00ed p\u0159\u00edstup. Kampa\u0148 byla zam\u011b\u0159ena v\u00fdhradn\u011b na vyhled\u00e1v\u00e1n\u00ed, kde:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>prvn\u00ed ad group obsahovala pouze kl\u00ed\u010dov\u00e1 slova v p\u0159esn\u00e9 shod\u011b,<\/li>\n\n\n\n<li>druh\u00e1 byla nastavena jako DSA (Dynamic Search Ads) pro \u0161ir\u0161\u00ed pokryt\u00ed relevantn\u00edch dotaz\u016f.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Vzhledem k p\u0159\u00edsn\u011bj\u0161\u00edm pravidl\u016fm Google Ads jsme z\u00e1m\u011brn\u011b zvolili jednodu\u0161\u0161\u00ed strukturu kampan\u011b a p\u0159\u00edpadn\u00e9 roz\u0161\u00ed\u0159en\u00ed \u010di \u00fapravy jsme pl\u00e1novali a\u017e po schv\u00e1len\u00ed reklam.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udd0e Sklik<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Platformu Sklik jsme vyu\u017eili p\u0159edev\u0161\u00edm d\u00edky jej\u00ed siln\u00e9 obsahov\u00e9 s\u00edti, kter\u00e1 umo\u017e\u0148uje z\u00edskat levnou a z\u00e1rove\u0148 kvalitn\u00ed n\u00e1v\u0161t\u011bvnost. Jej\u00edm hlavn\u00edm \u00fa\u010delem bylo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>naplnit <strong>remarketingov\u00e1 publika <\/strong>pro n\u00e1sledn\u00e9 vyu\u017eit\u00ed v Meta kampan\u00edch,<\/li>\n\n\n\n<li>z\u00e1rove\u0148 podpo\u0159it remarketing p\u0159\u00edmo v r\u00e1mci Skliku.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tato strategie n\u00e1m umo\u017enila efektivn\u011b roz\u0161\u00ed\u0159it z\u00e1sah kampan\u00ed a optimalizovat rozpo\u010det tak, aby p\u0159inesl maxim\u00e1ln\u00ed v\u00fdkon.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udccd 3. Pr\u016fb\u011bh a optimalizace<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hned po spu\u0161t\u011bn\u00ed kampan\u00ed na v\u0161ech t\u0159ech platform\u00e1ch se potvrdila na\u0161e p\u016fvodn\u00ed obava - Google Ads prakticky neutr\u00e1cel. B\u011bhem prvn\u00edch 14 dn\u016f projektu bylo na Googlu utraceno m\u00e9n\u011b, ne\u017e byl pl\u00e1novan\u00fd rozpo\u010det na jedin\u00fd den. S t\u00edmto jsme v\u0161ak po\u010d\u00edtali, tak\u017ee jsme rozpo\u010det pru\u017en\u011b p\u0159esm\u011brovali sm\u011brem k Meta Ads a Skliku, kde jsme o\u010dek\u00e1vali vy\u0161\u0161\u00ed v\u00fdkon.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 <strong>Sklik<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sklik jsme vyu\u017eili prim\u00e1rn\u011b pro p\u0159iveden\u00ed <strong>levn\u00e9 a kvalitn\u00ed n\u00e1v\u0161t\u011bvnosti <\/strong>prost\u0159ednictv\u00edm obsahov\u00e9 s\u00edt\u011b. Tato n\u00e1v\u0161t\u011bvnost z\u00e1rove\u0148 slou\u017eila jako <strong>z\u00e1klad remarketingov\u00fdch publik<\/strong>, na kter\u00e9 jsme d\u00e1le c\u00edlili kampan\u011b jak v r\u00e1mci Skliku, tak i na Met\u011b. D\u00edky tomu jsme dok\u00e1zali efektivn\u011b<strong> roz\u0161i\u0159ovat z\u00e1sah kampan\u00ed<\/strong> a vytv\u00e1\u0159et kvalitn\u00ed z\u00e1klad pro dal\u0161\u00ed optimalizaci.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 <strong>Meta Ads<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nejv\u011bt\u0161\u00ed \u010d\u00e1st aktivit prob\u00edhala na Met\u011b. V prvn\u00ed \u010d\u00e1sti testovac\u00edho obdob\u00ed jsme nep\u0159istupovali ke kampan\u00edm klasick\u00fdm v\u00fdkonnostn\u00edm zp\u016fsobem. Nesoust\u0159edili jsme se pouze na <strong>cenu za lead<\/strong> ale nechali jsme rozpo\u010det rovnom\u011brn\u011b b\u011b\u017eet nap\u0159\u00ed\u010d jednotliv\u00fdmi sadami reklam s r\u016fzn\u00fdmi c\u00edlov\u00fdmi skupinami. \u00da\u010delem bylo zjistit, kde je <strong>nejv\u011bt\u0161\u00ed potenci\u00e1l<\/strong> a jak\u00fd z<strong>\u00e1jem jednotliv\u00e9 segmenty<\/strong> o slu\u017ebu skute\u010dn\u011b maj\u00ed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jakmile jsme m\u011bli dostatek dat, p\u0159e\u0161li jsme do <strong>v\u00fdkonnostn\u00edho re\u017eimu <\/strong>- vyp\u00ednali jsme nev\u00fdkonn\u00e9 sestavy, <strong>optimalizovali<\/strong> na nejlep\u0161\u00ed segmenty a sni\u017eovali cenu za lead, aby m\u011bl klient jasnou p\u0159edstavu o mo\u017en\u00fdch n\u00e1kladech v ostr\u00e9m provozu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 <strong>Google Ads<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Po zhruba dvou t\u00fddnech jsme rozb\u011bhli i Google Ads, tak\u017ee jsme mohli <strong>propagaci v\u00e9st naplno<\/strong> ve v\u0161ech t\u0159ech kan\u00e1lech. V tu chv\u00edli u\u017e jsme m\u011bli dob\u0159e rozb\u011bhnut\u00e9 kampan\u011b, <strong>stabiln\u00ed v\u00fdkon<\/strong> a jasn\u00e1 data, kter\u00e1 umo\u017enila sledovat v\u00fdvoj a reagovat na n\u011bj v re\u00e1ln\u00e9m \u010dase.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 <strong>Konec propagace<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Po dosa\u017een\u00ed pl\u00e1novan\u00e9ho objemu lead\u016f a z\u00edsk\u00e1n\u00ed pot\u0159ebn\u00fdch dat se klient rozhodl kampa\u0148 do\u010dasn\u011b pozastavit, aby mohl vyhodnotit kvalitu z\u00e1jemc\u016f a celkov\u00fd potenci\u00e1l slu\u017eby. <strong>Testovac\u00ed f\u00e1ze <\/strong>tak splnila sv\u016fj \u00fa\u010del - p\u0159inesla re\u00e1ln\u00e1 data, <strong>jasn\u00e9 z\u00e1v\u011bry<\/strong> a konkr\u00e9tn\u00ed podklady pro dal\u0161\u00ed rozhodov\u00e1n\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udccd 4. Fin\u00e1ln\u00ed v\u00fdstup <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Na\u0161e ov\u011b\u0159en\u00ed z\u00e1jmu o slu\u017ebu p\u0159ineslo klientovi:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Okam\u017eit\u00fd start:<\/strong> Des\u00edtky z\u00e1jemc\u016f zapsan\u00fdch na \u010dekac\u00ed listinu p\u0159ipraven\u00fdch k odb\u011bru slu\u017eby.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Validace trhu:<\/strong> Jasn\u00e1 p\u0159edstava o product-market fitu a konkr\u00e9tn\u00ed cen\u011b za lead.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strategick\u00e9 vhledy:<\/strong> Porozum\u011bn\u00ed c\u00edlov\u00fdm skupin\u00e1m a identifikace potenci\u00e1ln\u00edch rizik v propagaci.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Podklady p\u0159itom nebyly nijak rozs\u00e1hl\u00e9: jednoduch\u00fd one-pager web a dva z\u00e1kladn\u00ed typy banner\u016f s r\u016fzn\u00fdmi textacemi. I p\u0159esto byl v\u00fdzkum postaven na re\u00e1ln\u00fdch datech z v\u00fdkonnostn\u00edch kampan\u00ed, a tedy p\u0159inesl <strong>re\u00e1ln\u00e9 v\u00fdsledky<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V podobn\u00e9 situaci by jin\u00e9 agentury mohly k ov\u011b\u0159ov\u00e1n\u00ed z\u00e1jmu p\u0159istupovat pomoc\u00ed klasick\u00fdch pr\u016fzkum\u016f trhu - tedy zji\u0161\u0165ov\u00e1n\u00ed velikosti c\u00edlov\u00e9 skupiny a deklarovan\u00e9ho z\u00e1jmu. Takov\u00fd p\u0159\u00edstup v\u0161ak velmi rychle spot\u0159ebuje rozpo\u010det a neposkytne data zalo\u017eena na skute\u010dn\u00e9m chov\u00e1n\u00ed u\u017eivatel\u016f, jak je tomu u na\u0161ich kampan\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud i vy uva\u017eujete o nov\u00e9 slu\u017eb\u011b nebo produktu, kter\u00fd byste cht\u011bli p\u0159idat do sv\u00e9ho reperto\u00e1ru, a l\u00edb\u00ed se v\u00e1m n\u00e1\u0161 p\u0159\u00edstup k testov\u00e1n\u00ed, <strong>nev\u00e1hejte se na n\u00e1s obr\u00e1tit<\/strong>. R\u00e1di v\u00e1m pom\u016f\u017eeme zjistit skute\u010dn\u00fd tr\u017en\u00ed potenci\u00e1l va\u0161eho n\u00e1padu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\udccd 1. Probl\u00e9m, kter\u00fd jsme \u0159e\u0161ili N\u00e1\u0161 klient za n\u00e1mi p\u0159i\u0161el s n\u00e1padem na novou slu\u017ebu. Je\u0161t\u011b p\u0159ed jej\u00edm pln\u00fdm spu\u0161t\u011bn\u00edm si cht\u011bl ov\u011b\u0159it tr\u017en\u00ed potenci\u00e1l a re\u00e1lnou popt\u00e1vku - konkr\u00e9tn\u011b v oblasti medic\u00ednsk\u00e9 cesty k redukci hmotnosti pomoc\u00ed sni\u017eov\u00e1n\u00ed chut\u011b k j\u00eddlu. M\u011bl v\u0161ak pom\u011brn\u011b omezen\u00fd rozpo\u010det, tak\u017ee jsme se rozhodli nej\u00edt cestou dotazn\u00edk\u016f [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-933","post","type-post","status-publish","format-standard","hentry","category-ppc"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"\ud83d\udccd 1. 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