{"id":752,"date":"2025-11-11T11:54:28","date_gmt":"2025-11-11T10:54:28","guid":{"rendered":"https:\/\/mairateam.com\/?p=752"},"modified":"2026-10-26T13:28:35","modified_gmt":"2026-10-26T12:28:35","slug":"moje-ambulance-o-135-vice-registraci-diky-jednodussi-strukture-kampani","status":"publish","type":"post","link":"https:\/\/mairateam.com\/cs\/moje-ambulance-o-135-vice-registraci-diky-jednodussi-strukture-kampani\/","title":{"rendered":"MOJE AMBULANCE: O 135 % v\u00edce registrac\u00ed d\u00edky jednodu\u0161\u0161\u00ed struktu\u0159e kampan\u00ed"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00edl projektu<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">MOJE AMBULANCE je s\u00ed\u0165 ordinac\u00ed praktick\u00fdch l\u00e9ka\u0159\u016f, kter\u00e1 se dlouhodob\u011b zam\u011b\u0159uje na akvizici nov\u00fdch pacient\u016f. Na\u0161e spolupr\u00e1ce m\u011bla za c\u00edl optimalizovat a zp\u0159ehlednit PPC kampan\u011b v Google Ads s d\u016frazem na efektivn\u011bj\u0161\u00ed v\u00fdkon a lep\u0161\u00ed spr\u00e1vu rozpo\u010dtu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>P\u016fvodn\u00ed stav a hlavn\u00ed v\u00fdzvy<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159ed optimalizac\u00ed byl po\u010det kampan\u00ed rozdroben\u00fd do 25 samostatn\u00fdch vyhled\u00e1vac\u00edch kampan\u00ed, kter\u00e9 geoloka\u010dn\u011b c\u00edlily na okol\u00ed jednotliv\u00fdch ordinac\u00ed. To vedlo k:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nedostate\u010dn\u00e9mu objemu dat na jednotliv\u00fdch kampan\u00edch, co\u017e omezovalo smart strategie a t\u00edm p\u00e1dem v\u00fdkon kampan\u00ed.<\/li>\n\n\n\n<li>Neefektivn\u00ed spr\u00e1v\u011b a n\u00e1ro\u010dn\u011bj\u0161\u00edmu rozpo\u010dtov\u00e9mu \u0159\u00edzen\u00ed.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pro\u010d<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Z t\u011bchto d\u016fvod\u016f jsme p\u0159istoupili k rozs\u00e1hlej\u0161\u00ed restrukturalizaci \u00fa\u010dtu. S podobn\u00fdm p\u0159\u00edstupem sjednocov\u00e1n\u00ed kampan\u00ed a zjednodu\u0161en\u00ed struktury jsme ji\u017e m\u011bli pozitivn\u00ed zku\u0161enosti u jin\u00fdch klient\u016f, kde vedlo slou\u010den\u00ed kampan\u00ed ke zv\u00fd\u0161en\u00ed efektivity smart strategi\u00ed a lep\u0161\u00ed distribuci rozpo\u010dtu. Na z\u00e1klad\u011b t\u011bchto poznatk\u016f jsme v\u011b\u0159ili, \u017ee podobn\u00fd model p\u0159inese benefity i v p\u0159\u00edpad\u011b MOJE AMBULANCE.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nav\u00edc jsme si v\u011bdomi, \u017ee algoritmy Google v dne\u0161n\u00ed dob\u011b funguj\u00ed velmi dob\u0159e a my se je sna\u017e\u00edme aktivn\u011b vyu\u017e\u00edvat. Sou\u010dasn\u00fd v\u00fdvoj a sm\u011br PPC kampan\u00ed sm\u011b\u0159uje pr\u00e1v\u011b k maxim\u00e1ln\u00edmu vyu\u017eit\u00ed automatizace. P\u0159i dostate\u010dn\u00e9m mno\u017estv\u00ed dat mohou tyto algoritmy p\u0159in\u00e1\u0161et lep\u0161\u00ed v\u00fdsledky ne\u017e p\u0159\u00edli\u0161 komplikovan\u00e9 struktury kampan\u00ed s omezen\u00fdm objemem dat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Implementovan\u00e9 zm\u011bny<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zavedli jsme komplexn\u00ed reorganizaci PPC kampan\u00ed v Google Ads, kter\u00e1 zahrnovala:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Sjednocen\u00ed kampan\u00ed<\/strong>\n<ul class=\"wp-block-list\">\n<li>25 samostatn\u00fdch vyhled\u00e1vac\u00edch kampan\u00ed bylo slou\u010deno do jedn\u00e9.<\/li>\n\n\n\n<li>Nov\u011b vznikl\u00e1 kampa\u0148 m\u011bla jednotnou strategii a v\u011bt\u0161\u00ed objem dat pro smart bidding.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"415\" src=\"https:\/\/mairateam.com\/wp-content\/uploads\/image-13-1024x415.png\" alt=\"\" class=\"wp-image-755\" srcset=\"https:\/\/mairateam.com\/wp-content\/uploads\/image-13-1024x415.png 1024w, https:\/\/mairateam.com\/wp-content\/uploads\/image-13-300x122.png 300w, https:\/\/mairateam.com\/wp-content\/uploads\/image-13-768x312.png 768w, https:\/\/mairateam.com\/wp-content\/uploads\/image-13-1536x623.png 1536w, https:\/\/mairateam.com\/wp-content\/uploads\/image-13-2048x831.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Optimalizace kl\u00ed\u010dov\u00fdch slov a shod<\/strong>\n<ul class=\"wp-block-list\">\n<li>Provedli jsme anal\u00fdzu kl\u00ed\u010dov\u00fdch slov a roz\u0161\u00ed\u0159ili seznam t\u011bch relevantn\u00edch.<\/li>\n\n\n\n<li>V\u00fdhradn\u011b jsme nasadili volnou shodu pro flexibiln\u011bj\u0161\u00ed pokryt\u00ed z p\u016fvodn\u00ed sm\u00ed\u0161en\u00e9 struktury.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Revize konverzn\u00edho m\u011b\u0159en\u00ed<\/strong>\n<ul class=\"wp-block-list\">\n<li>P\u0159e\u0161li jsme z GA4 konverz\u00ed na prim\u00e1rn\u00ed Google Ads konverze.<\/li>\n\n\n\n<li>Eliminovali jsme duplicitn\u00ed m\u011b\u0159en\u00ed jednotliv\u00fdch krok\u016f registrace.<\/li>\n\n\n\n<li>Ponechali jsme pouze hlavn\u00ed hard GAds konverzi posledn\u00edho kroku registrace.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Dal\u0161\u00ed vylep\u0161en\u00ed<\/strong>\n<ul class=\"wp-block-list\">\n<li>Lehk\u00e9 \u00fapravy reklamn\u00edch text\u016f.<\/li>\n\n\n\n<li>Pou\u017eit\u00ed strategie \u201eMaximalizace konverz\u00ed\u201c.<\/li>\n\n\n\n<li>Geoloka\u010dn\u00ed c\u00edlen\u00ed na regiony s pobo\u010dkami.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>V\u00fdsledky<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zlep\u0161en\u00ed v\u00fdkonu bylo patrn\u00e9 t\u00e9m\u011b\u0159 okam\u017eit\u011b, s dlouhodob\u00fdm trendem r\u016fstu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83d\udcc8 <strong>+135 %<\/strong> n\u00e1r\u016fst <strong>GA4 event\u016f<\/strong> <strong>registrace<\/strong><\/li>\n\n\n\n<li>\ud83d\udcca <strong>+103 %<\/strong> n\u00e1r\u016fst n\u00e1v\u0161t\u011bvnosti webu se zlep\u0161enou kvalitou<\/li>\n\n\n\n<li>\ud83d\udcb0 <strong>-54 %<\/strong> sn\u00ed\u017een\u00ed CPA (ceny za registraci)<br><em>Pozn. ke ka\u017ed\u00e9 metrice m\u016f\u017eou b\u00fdt grafiky<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sekund\u00e1rn\u00ed metriky:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>-49 %<\/strong> pr\u016fm\u011brn\u00e1 cena za proklik<\/li>\n\n\n\n<li><strong>+110 %<\/strong> kliknut\u00ed<\/li>\n\n\n\n<li><strong>+168 %<\/strong> impres\u00ed<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"189\" src=\"https:\/\/mairateam.com\/wp-content\/uploads\/image-14-1024x189.png\" alt=\"\" class=\"wp-image-757\" srcset=\"https:\/\/mairateam.com\/wp-content\/uploads\/image-14-1024x189.png 1024w, https:\/\/mairateam.com\/wp-content\/uploads\/image-14-300x55.png 300w, https:\/\/mairateam.com\/wp-content\/uploads\/image-14-768x142.png 768w, https:\/\/mairateam.com\/wp-content\/uploads\/image-14.png 1145w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Uk\u00e1zka v\u00fdvoje po\u010dtu registrac\u00ed vs CPA za registraci dle GA4 - t\u00fddenn\u00ed graf<\/p>\n\n\n\t\t\t\t<div class=\"component-article-highlight bg-secondary-500 text-center p-6 lg:p-10 my-10 lg:my-16 not-prose\">\n\t\t\t\t\t\t\t<div class=\"max-w-4xl mx-auto flex flex-col gap-y-5\">\n\t\t\t\t<h2 class=\"text-white font-bold text-2xl lg:text-3xl uppercase\">\n\t\t\tHlavn\u00ed p\u0159\u00ednosy pro klienta\n\t\t<\/h2>\n\t\t<div class=\"prose prose-invert text-lg\/[1.25] lg:text-xl\/[1.25] text-balance\">\n\t\t\t<p>Optimalizac\u00ed se poda\u0159ilo dramaticky zv\u00fd\u0161it efektivitu marketingov\u00e9ho rozpo\u010dtu: za stejn\u00e9 n\u00e1klady z\u00edskala MOJE AMBULANCE v\u00fdrazn\u011b v\u00edce registrac\u00ed. P\u0159esto\u017ee nov\u00e1 struktura neumo\u017e\u0148uje detailn\u00ed \u0159\u00edzen\u00ed v\u00fdkonu dle m\u011bst, klientovi to nevadilo, proto\u017ee hlavn\u00ed metrikou byl celkov\u00fd po\u010det registrac\u00ed.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Tento p\u0159\u00edstup se uk\u00e1zal jako velmi efektivn\u00ed a p\u0159inesl okam\u017eit\u011b m\u011b\u0159iteln\u00e9 v\u00fdsledky. D\u00edky zjednodu\u0161en\u00e9 struktu\u0159e je nyn\u00ed spr\u00e1va PPC kampan\u00ed v\u00fdrazn\u011b efektivn\u011bj\u0161\u00ed a v\u00fdkon zna\u010dn\u011b lep\u0161\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Chcete tak\u00e9 nastartovat sv\u00e9 kampan\u011b?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud v\u00e1s zaujala tato ochutn\u00e1vka, jak v\u00e1m p\u0159ehnan\u00e1 struktura kampan\u00ed m\u016f\u017ee sp\u00ed\u0161e \u0161kodit, nev\u00e1hejte se n\u00e1m ozvat. R\u00e1di zanalyzujeme va\u0161i sou\u010dasnou situaci a navrhneme strategii, jak z va\u0161ich kampan\u00ed vyt\u011b\u017eit maximum, stejn\u011b jako jsme to ud\u011blali u MOJE AMBULANCE.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00edl projektu MOJE AMBULANCE je s\u00ed\u0165 ordinac\u00ed praktick\u00fdch l\u00e9ka\u0159\u016f, kter\u00e1 se dlouhodob\u011b zam\u011b\u0159uje na akvizici nov\u00fdch pacient\u016f. Na\u0161e spolupr\u00e1ce m\u011bla za c\u00edl optimalizovat a zp\u0159ehlednit PPC kampan\u011b v Google Ads s d\u016frazem na efektivn\u011bj\u0161\u00ed v\u00fdkon a lep\u0161\u00ed spr\u00e1vu rozpo\u010dtu. P\u016fvodn\u00ed stav a hlavn\u00ed v\u00fdzvy P\u0159ed optimalizac\u00ed byl po\u010det kampan\u00ed rozdroben\u00fd do 25 samostatn\u00fdch vyhled\u00e1vac\u00edch kampan\u00ed, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_acf":"","inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-752","post","type-post","status-publish","format-standard","hentry","category-ppc"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Jak jednodu\u0161\u0161\u00ed struktura kampan\u00ed p\u0159inesla s\u00edti ordinac\u00ed MOJE AMBULANCE o 135 % v\u00edce registrac\u00ed pacient\u016f. 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