{"id":752,"date":"2025-11-11T11:54:28","date_gmt":"2025-11-11T10:54:28","guid":{"rendered":"https:\/\/mairateam.com\/?p=752"},"modified":"2026-07-14T09:59:11","modified_gmt":"2026-07-14T07:59:11","slug":"moje-ambulance-o-135-vice-registraci-diky-jednodussi-strukture-kampani","status":"publish","type":"post","link":"https:\/\/mairateam.com\/cs\/moje-ambulance-o-135-vice-registraci-diky-jednodussi-strukture-kampani\/","title":{"rendered":"MOJE AMBULANCE: O 135 % v\u00edce registrac\u00ed d\u00edky jednodu\u0161\u0161\u00ed struktu\u0159e kampan\u00ed"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00edl projektu<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">MOJE AMBULANCE je s\u00ed\u0165 ordinac\u00ed praktick\u00fdch l\u00e9ka\u0159\u016f, kter\u00e1 se dlouhodob\u011b zam\u011b\u0159uje na akvizici nov\u00fdch pacient\u016f. Na\u0161e spolupr\u00e1ce m\u011bla za c\u00edl optimalizovat a zp\u0159ehlednit PPC kampan\u011b v Google Ads s d\u016frazem na efektivn\u011bj\u0161\u00ed v\u00fdkon a lep\u0161\u00ed spr\u00e1vu rozpo\u010dtu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>P\u016fvodn\u00ed stav a hlavn\u00ed v\u00fdzvy<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159ed optimalizac\u00ed byl po\u010det kampan\u00ed rozdroben\u00fd do 25 samostatn\u00fdch vyhled\u00e1vac\u00edch kampan\u00ed, kter\u00e9 geoloka\u010dn\u011b c\u00edlily na okol\u00ed jednotliv\u00fdch ordinac\u00ed. To vedlo k:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nedostate\u010dn\u00e9mu objemu dat na jednotliv\u00fdch kampan\u00edch, co\u017e omezovalo smart strategie a t\u00edm p\u00e1dem v\u00fdkon kampan\u00ed.<\/li>\n\n\n\n<li>Neefektivn\u00ed spr\u00e1v\u011b a n\u00e1ro\u010dn\u011bj\u0161\u00edmu rozpo\u010dtov\u00e9mu \u0159\u00edzen\u00ed.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pro\u010d<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Z t\u011bchto d\u016fvod\u016f jsme p\u0159istoupili k rozs\u00e1hlej\u0161\u00ed restrukturalizaci \u00fa\u010dtu. S podobn\u00fdm p\u0159\u00edstupem sjednocov\u00e1n\u00ed kampan\u00ed a zjednodu\u0161en\u00ed struktury jsme ji\u017e m\u011bli pozitivn\u00ed zku\u0161enosti u jin\u00fdch klient\u016f, kde vedlo slou\u010den\u00ed kampan\u00ed ke zv\u00fd\u0161en\u00ed efektivity smart strategi\u00ed a lep\u0161\u00ed distribuci rozpo\u010dtu. Na z\u00e1klad\u011b t\u011bchto poznatk\u016f jsme v\u011b\u0159ili, \u017ee podobn\u00fd model p\u0159inese benefity i v p\u0159\u00edpad\u011b MOJE AMBULANCE.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nav\u00edc jsme si v\u011bdomi, \u017ee algoritmy Google v dne\u0161n\u00ed dob\u011b funguj\u00ed velmi dob\u0159e a my se je sna\u017e\u00edme aktivn\u011b vyu\u017e\u00edvat. Sou\u010dasn\u00fd v\u00fdvoj a sm\u011br PPC kampan\u00ed sm\u011b\u0159uje pr\u00e1v\u011b k maxim\u00e1ln\u00edmu vyu\u017eit\u00ed automatizace. P\u0159i dostate\u010dn\u00e9m mno\u017estv\u00ed dat mohou tyto algoritmy p\u0159in\u00e1\u0161et lep\u0161\u00ed v\u00fdsledky ne\u017e p\u0159\u00edli\u0161 komplikovan\u00e9 struktury kampan\u00ed s omezen\u00fdm objemem dat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Implementovan\u00e9 zm\u011bny<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zavedli jsme komplexn\u00ed reorganizaci PPC kampan\u00ed v Google Ads, kter\u00e1 zahrnovala:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Sjednocen\u00ed kampan\u00ed<\/strong>\n<ul class=\"wp-block-list\">\n<li>25 samostatn\u00fdch vyhled\u00e1vac\u00edch kampan\u00ed bylo slou\u010deno do jedn\u00e9.<\/li>\n\n\n\n<li>Nov\u011b vznikl\u00e1 kampa\u0148 m\u011bla jednotnou strategii a v\u011bt\u0161\u00ed objem dat pro smart bidding.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"415\" src=\"https:\/\/mairateam.com\/wp-content\/uploads\/image-13-1024x415.png\" alt=\"\" class=\"wp-image-755\" srcset=\"https:\/\/mairateam.com\/wp-content\/uploads\/image-13-1024x415.png 1024w, https:\/\/mairateam.com\/wp-content\/uploads\/image-13-300x122.png 300w, https:\/\/mairateam.com\/wp-content\/uploads\/image-13-768x312.png 768w, https:\/\/mairateam.com\/wp-content\/uploads\/image-13-1536x623.png 1536w, https:\/\/mairateam.com\/wp-content\/uploads\/image-13-2048x831.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Optimalizace kl\u00ed\u010dov\u00fdch slov a shod<\/strong>\n<ul class=\"wp-block-list\">\n<li>Provedli jsme anal\u00fdzu kl\u00ed\u010dov\u00fdch slov a roz\u0161\u00ed\u0159ili seznam t\u011bch relevantn\u00edch.<\/li>\n\n\n\n<li>V\u00fdhradn\u011b jsme nasadili volnou shodu pro flexibiln\u011bj\u0161\u00ed pokryt\u00ed z p\u016fvodn\u00ed sm\u00ed\u0161en\u00e9 struktury.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Revize konverzn\u00edho m\u011b\u0159en\u00ed<\/strong>\n<ul class=\"wp-block-list\">\n<li>P\u0159e\u0161li jsme z GA4 konverz\u00ed na prim\u00e1rn\u00ed Google Ads konverze.<\/li>\n\n\n\n<li>Eliminovali jsme duplicitn\u00ed m\u011b\u0159en\u00ed jednotliv\u00fdch krok\u016f registrace.<\/li>\n\n\n\n<li>Ponechali jsme pouze hlavn\u00ed hard GAds konverzi posledn\u00edho kroku registrace.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Dal\u0161\u00ed vylep\u0161en\u00ed<\/strong>\n<ul class=\"wp-block-list\">\n<li>Lehk\u00e9 \u00fapravy reklamn\u00edch text\u016f.<\/li>\n\n\n\n<li>Pou\u017eit\u00ed strategie \"Maximalizace konverz\u00ed\".<\/li>\n\n\n\n<li>Geoloka\u010dn\u00ed c\u00edlen\u00ed na regiony s pobo\u010dkami.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>V\u00fdsledky<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zlep\u0161en\u00ed v\u00fdkonu bylo patrn\u00e9 t\u00e9m\u011b\u0159 okam\u017eit\u011b, s dlouhodob\u00fdm trendem r\u016fstu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83d\udcc8 <strong>+135 %<\/strong> n\u00e1r\u016fst <strong>GA4 event\u016f<\/strong> <strong>registrace<\/strong><\/li>\n\n\n\n<li>\ud83d\udcca <strong>+103 %<\/strong> n\u00e1r\u016fst n\u00e1v\u0161t\u011bvnosti webu se zlep\u0161enou kvalitou<\/li>\n\n\n\n<li>\ud83d\udcb0 <strong>-54 %<\/strong> sn\u00ed\u017een\u00ed CPA (ceny za registraci)<br><em>Pozn. ke ka\u017ed\u00e9 metrice m\u016f\u017eou b\u00fdt grafiky<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sekund\u00e1rn\u00ed metriky:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>-49 %<\/strong> pr\u016fm\u011brn\u00e1 cena za proklik<\/li>\n\n\n\n<li><strong>+110 %<\/strong> kliknut\u00ed<\/li>\n\n\n\n<li><strong>+168 %<\/strong> impres\u00ed<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"189\" src=\"https:\/\/mairateam.com\/wp-content\/uploads\/image-14-1024x189.png\" alt=\"\" class=\"wp-image-757\" srcset=\"https:\/\/mairateam.com\/wp-content\/uploads\/image-14-1024x189.png 1024w, https:\/\/mairateam.com\/wp-content\/uploads\/image-14-300x55.png 300w, https:\/\/mairateam.com\/wp-content\/uploads\/image-14-768x142.png 768w, https:\/\/mairateam.com\/wp-content\/uploads\/image-14.png 1145w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Uk\u00e1zka v\u00fdvoje po\u010dtu registrac\u00ed vs CPA za registraci dle GA4 - t\u00fddenn\u00ed graf<\/p>\n\n\n\t\t\t\t<div class=\"component-article-highlight bg-secondary-500 text-center p-6 lg:p-10 my-10 lg:my-16 not-prose\">\n\t\t\t\t\t\t\t<div class=\"max-w-4xl mx-auto flex flex-col gap-y-5\">\n\t\t\t\t<h2 class=\"text-white font-bold text-2xl lg:text-3xl uppercase\">\n\t\t\tHlavn\u00ed p\u0159\u00ednosy pro klienta\n\t\t<\/h2>\n\t\t<div class=\"prose prose-invert text-lg\/[1.25] lg:text-xl\/[1.25] text-balance\">\n\t\t\t<p>Optimalizac\u00ed se poda\u0159ilo dramaticky zv\u00fd\u0161it efektivitu marketingov\u00e9ho rozpo\u010dtu \u2013 za stejn\u00e9 n\u00e1klady z\u00edskala MOJE AMBULANCE v\u00fdrazn\u011b v\u00edce registrac\u00ed. P\u0159esto\u017ee nov\u00e1 struktura neumo\u017e\u0148uje detailn\u00ed \u0159\u00edzen\u00ed v\u00fdkonu dle m\u011bst, klientovi to nevadilo, proto\u017ee hlavn\u00ed metrikou byl celkov\u00fd po\u010det registrac\u00ed.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Tento p\u0159\u00edstup se uk\u00e1zal jako velmi efektivn\u00ed a p\u0159inesl okam\u017eit\u011b m\u011b\u0159iteln\u00e9 v\u00fdsledky. D\u00edky zjednodu\u0161en\u00e9 struktu\u0159e je nyn\u00ed spr\u00e1va PPC kampan\u00ed v\u00fdrazn\u011b efektivn\u011bj\u0161\u00ed a v\u00fdkon zna\u010dn\u011b lep\u0161\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Chcete tak\u00e9 nastartovat sv\u00e9 kampan\u011b?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud v\u00e1s zaujala tato ochutn\u00e1vka, jak v\u00e1m p\u0159ehnan\u00e1 struktura kampan\u00ed m\u016f\u017ee sp\u00ed\u0161e \u0161kodit, nev\u00e1hejte se n\u00e1m ozvat. R\u00e1di zanalyzujeme va\u0161i sou\u010dasnou situaci a navrhneme strategii, jak z va\u0161ich kampan\u00ed vyt\u011b\u017eit maximum \u2013 stejn\u011b jako jsme to ud\u011blali u MOJE AMBULANCE.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00edl projektu MOJE AMBULANCE je s\u00ed\u0165 ordinac\u00ed praktick\u00fdch l\u00e9ka\u0159\u016f, kter\u00e1 se dlouhodob\u011b zam\u011b\u0159uje na akvizici nov\u00fdch pacient\u016f. Na\u0161e spolupr\u00e1ce m\u011bla za c\u00edl optimalizovat a zp\u0159ehlednit PPC kampan\u011b v Google Ads s d\u016frazem na efektivn\u011bj\u0161\u00ed v\u00fdkon a lep\u0161\u00ed spr\u00e1vu rozpo\u010dtu. P\u016fvodn\u00ed stav a hlavn\u00ed v\u00fdzvy P\u0159ed optimalizac\u00ed byl po\u010det kampan\u00ed rozdroben\u00fd do 25 samostatn\u00fdch vyhled\u00e1vac\u00edch kampan\u00ed, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-752","post","type-post","status-publish","format-standard","hentry","category-ppc"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"C\u00edl projektu MOJE AMBULANCE je s\u00ed\u0165 ordinac\u00ed praktick\u00fdch l\u00e9ka\u0159\u016f, kter\u00e1 se dlouhodob\u011b zam\u011b\u0159uje na akvizici nov\u00fdch pacient\u016f. 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