{"id":565,"date":"2025-08-25T13:52:39","date_gmt":"2025-08-25T11:52:39","guid":{"rendered":"https:\/\/mairateam.com\/?p=565"},"modified":"2026-07-14T09:59:03","modified_gmt":"2026-07-14T07:59:03","slug":"microsoft-clarity-nastroj-ktery-ukaze-co-se-na-webu-opravdu-deje-a-proc-na-tom-zalezi","status":"publish","type":"post","link":"https:\/\/mairateam.com\/cs\/microsoft-clarity-nastroj-ktery-ukaze-co-se-na-webu-opravdu-deje-a-proc-na-tom-zalezi\/","title":{"rendered":"Microsoft Clarity: N\u00e1stroj, kter\u00fd uk\u00e1\u017ee, co se na webu opravdu d\u011bje (a pro\u010d na tom z\u00e1le\u017e\u00ed)"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Co je Microsoft Clarity a pro\u010d se ho vyplat\u00ed poznat?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Microsoft Clarity je <strong>bezplatn\u00fd vizu\u00e1ln\u00ed analytick\u00fd n\u00e1stroj<\/strong>, kter\u00fd v\u00e1m umo\u017en\u00ed sledovat, <strong>jak u\u017eivatel\u00e9 skute\u010dn\u011b interaguj\u00ed s va\u0161\u00edm webem<\/strong> \u2013 nejen prost\u0159ednictv\u00edm \u010d\u00edsel, ale i konkr\u00e9tn\u00edch akc\u00ed. Pom\u00e1h\u00e1 tak l\u00e9pe pochopit p\u0159ek\u00e1\u017eky v n\u00e1kupn\u00ed nebo kontaktn\u00ed cest\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Funk\u010dn\u011b je velmi podobn\u00fd n\u00e1stroj\u016fm jako <strong>Hotjar<\/strong>, ale s jedn\u00edm z\u00e1sadn\u00edm rozd\u00edlem \u2013 <strong>Clarity je zcela zdarma<\/strong> a Microsoft z\u00e1rove\u0148 garantuje, \u017ee to tak i z\u016fstane.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Co konkr\u00e9tn\u011b v\u00e1m Clarity nab\u00eddne?<br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Heatmapy<\/strong> \u2013 uk\u00e1\u017eou, kam u\u017eivatel\u00e9 klikaj\u00ed a jak daleko scrolluj\u00ed<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nahr\u00e1vky relac\u00ed (session recordings)<\/strong> \u2013 zobraz\u00ed, jak se n\u00e1v\u0161t\u011bvn\u00edci pohybuj\u00ed po str\u00e1nce<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dead clicks a rage clicks<\/strong> \u2013 odhal\u00ed nefunk\u010dn\u00ed prvky nebo zn\u00e1mky frustrace<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>P\u0159ehled nej\u010dast\u011bji kliknut\u00fdch prvk\u016f<\/strong> \u2013 nap\u0159\u00edklad ot\u00e1zky v sekci FAQ, d\u00edky \u010demu\u017e snadno zjist\u00edte, co u\u017eivatele nejv\u00edce zaj\u00edm\u00e1 a podle toho m\u016f\u017eete p\u0159izp\u016fsobit obsah \u010di komunikaci<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">To v\u0161e najdete v jednoduch\u00e9m a intuitivn\u00edm rozhran\u00ed, kter\u00e9 zvl\u00e1dne ka\u017ed\u00fd \u2013 i bez p\u0159edchoz\u00edch zku\u0161enost\u00ed s UX anal\u00fdzou.<\/p>\n\n\n\t\t\t\t<div class=\"component-article-highlight bg-secondary-500 text-center p-6 lg:p-10 my-10 lg:my-16 not-prose\">\n\t\t\t\t\t\t\t<div class=\"max-w-4xl mx-auto flex flex-col gap-y-5\">\n\t\t\t\t<h2 class=\"text-white font-bold text-2xl lg:text-3xl uppercase\">\n\t\t\tRychl\u00e1 implementace\n\t\t<\/h2>\n\t\t<div class=\"prose prose-invert text-lg\/[1.25] lg:text-xl\/[1.25] text-balance\">\n\t\t\t<p><span style=\"font-weight: 400;\">Pokud pou\u017e\u00edv\u00e1te <\/span><b>Google Tag Manager,<\/b><span style=\"font-weight: 400;\"> implementace Clarity je ot\u00e1zkou doslova dvou minut. Po propojen\u00ed syst\u00e9m\u016f v&nbsp;nastaven\u00edch Clarity si syst\u00e9m s\u00e1m vytvo\u0159\u00ed vlastn\u00ed tag a&nbsp;od tohoto momentu se za\u010dnou automaticky sb\u00edrat data. U\u017e v&nbsp;pr\u016fb\u011bhu prvn\u00edch hodin m\u016f\u017eete vid\u011bt prvn\u00ed heatmapy, recordings nebo chov\u00e1n\u00ed na konkr\u00e9tn\u00edch podstr\u00e1nk\u00e1ch.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Co ocen\u00ed ka\u017ed\u00fd market\u00e9r \u2013 <strong>Clarity je vhodn\u00fd prakticky pro ka\u017ed\u00e9ho klienta.<\/strong> Nastaven\u00ed zabere minimum \u010dasu a i kdy\u017e samotn\u00e1 anal\u00fdza u\u017e vy\u017eaduje ur\u010ditou pozornost, <strong>\u010dasto sta\u010d\u00ed jen pohled do dashboardu<\/strong>, abyste odhalili z\u00e1kladn\u00ed probl\u00e9my \u2013 nap\u0159\u00edklad dead clicks, rage clicks nebo low intent kampan\u011b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Novinka: Propojen\u00ed nejen s GA4, ale i Google Ads, WordPress a Bing<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u010cerstvou novinkou je i mo\u017enost <strong>propojen\u00ed p\u0159\u00edmo s Google Ads a Microsoft Ads.<\/strong> To znamen\u00e1, \u017ee v Clarity uvid\u00edte <strong>konkr\u00e9tn\u00ed heatmapy, recordings i tzv. intent sk\u00f3re<\/strong> podle kampan\u00ed. Pokud m\u00e1 kampa\u0148 n\u00edzk\u00fd intent, n\u00e1stroj v\u00e1m signalizuje, \u017ee n\u00e1v\u0161t\u011bvn\u00edci sice p\u0159ich\u00e1zej\u00ed, ale jejich chov\u00e1n\u00ed nazna\u010duje nez\u00e1jem nebo nesoulad s obsahem. V takov\u00e9m p\u0159\u00edpad\u011b je na m\u00edst\u011b p\u0159ehodnotit c\u00edlen\u00ed kampan\u011b nebo obsah landing page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V r\u00e1mci WordPress je mo\u017en\u00e9 Clarity propojit pomoc\u00ed pluginu. Po nastaven\u00ed pluginu v\u00e1s p\u0159esm\u011bruj\u00ed na p\u0159ihl\u00e1\u0161en\u00ed, kde po registraci Clarity automaticky vytvo\u0159\u00ed nov\u00fd projekt k po\u017eadovan\u00e9mu webu.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXcj82FV8r0NZ4qUHOM1ocQNH5fdY3bmK97DoxgwB5TTK5yb_DAorUkdLGUdzMblA99C1uqwNUiIbGhIeFR-9fnvxt6i9b8veSi9dnyRcVcp3zdU1ELgdeKqxKutkityTvkj-vA6?key=IRl3ThUnclKW69rYAxRZpw\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kdy se Clarity opravdu vyplat\u00ed pou\u017e\u00edt?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Clarity nen\u00ed jen o p\u011bkn\u00fdch heatmap\u00e1ch \u2013 jeho skute\u010dn\u00fd p\u0159\u00ednos je v praktick\u00e9m vyu\u017eit\u00ed. D\u00edky konkr\u00e9tn\u00edm z\u00e1znam\u016fm a dat\u016fm dok\u00e1\u017eete rychle identifikovat slab\u00e1 m\u00edsta na webu a z\u00edskat cenn\u00e9 insighty bez slo\u017eit\u00e9 anal\u00fdzy. Tady je n\u011bkolik re\u00e1ln\u00fdch situac\u00ed z praxe, kdy Clarity v\u00fdrazn\u011b pomohlo:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. N\u00e1v\u0161t\u011bvn\u00edci klikaj\u00ed na prvky, kter\u00e9 nefunguj\u00ed<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Na \u00favodn\u00ed str\u00e1nce se u\u017eivatel\u00e9 opakovan\u011b pokou\u0161eli kliknout na vizu\u00e1ln\u00ed prvky, kter\u00e9 nebyly aktivn\u00ed. Clarity pomoc\u00ed tzv. <\/em><strong><em>dead clicks<\/em><\/strong><em> a <\/em><strong><em>rage clicks<\/em><\/strong><em> odhalilo, \u017ee se jedn\u00e1 o \u010dast\u00fd jev. U\u017eivatel\u016fm to zp\u016fsobovalo zmatek a frustraci.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Co to znamenalo v praxi?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po vizu\u00e1ln\u00edch \u00faprav\u00e1ch a odstran\u011bn\u00ed zav\u00e1d\u011bj\u00edc\u00edch prvk\u016f se sn\u00ed\u017eil bounce rate a zv\u00fd\u0161ila interakce se str\u00e1nkou.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. D\u016fle\u017eit\u00e9 CTA bylo p\u0159\u00edli\u0161 n\u00edzko<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Heatmapy uk\u00e1zaly, \u017ee velk\u00e1 \u010d\u00e1st n\u00e1v\u0161t\u011bvn\u00edk\u016f z kampan\u00ed nedoscrollovala k hlavn\u00edmu CTA tla\u010d\u00edtku. V\u00fdsledkem byla n\u00edzk\u00e1 m\u00edra konverze, i p\u0159esto\u017ee traffic z reklam byl kvalitn\u00ed.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jak se to \u0159e\u0161ilo?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tla\u010d\u00edtko se posunulo v\u00fd\u0161 a t\u00edm se zlep\u0161il konverzn\u00ed pom\u011br.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>Vysok\u00fd pod\u00edl mobiln\u00edho trafficu, ale slab\u00e9 v\u00fdsledky<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Kampa\u0148 p\u0159in\u00e1\u0161ela v\u011bt\u0161inu n\u00e1v\u0161t\u011bv z mobiln\u00edch za\u0159\u00edzen\u00ed. V Clarity filtrovali recordings pouze pro mobiln\u00ed za\u0159\u00edzen\u00ed a zjistili, \u017ee formul\u00e1\u0159e byly nep\u0159ehledn\u00e9, rozlo\u017een\u00ed nefunk\u010dn\u00ed a n\u011bkter\u00e9 prvky neviditeln\u00e9.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Z\u00e1v\u011br?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00daprava rozhran\u00ed pro mobil, zjednodu\u0161en\u00ed formul\u00e1\u0159e a lep\u0161\u00ed navigace vedly k v\u00fdrazn\u00e9mu zlep\u0161en\u00ed chov\u00e1n\u00ed mobiln\u00edch u\u017eivatel\u016f.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. V\u00edce krokov\u00fd formul\u00e1\u0159 bez v\u00fdsledk\u016f<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Klient m\u011bl na str\u00e1nce formul\u00e1\u0159 s n\u011bkolika kroky, ale konverze nep\u0159ich\u00e1zely. Clarity recordings pomohly p\u0159esn\u011b identifikovat, kde se n\u00e1v\u0161t\u011bvn\u00edci nej\u010dast\u011bji zastavili nebo formul\u00e1\u0159 opustili.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V\u00fdsledek?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sn\u00ed\u017eil se po\u010det krok\u016f ve formul\u00e1\u0159i, p\u0159idaly se microcopy vysv\u011btlivky a formul\u00e1\u0159 je d\u00edky tomu srozumiteln\u011bj\u0161\u00ed. Konverzn\u00ed m\u00edra n\u00e1sledn\u011b vzrostla.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Vysok\u00e9 n\u00e1klady na konverzi (CPA), ale reklama funguje<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Kampan\u011b m\u011bly dobr\u00e9 v\u00fdsledky v r\u00e1mci Google Ads, ale celkov\u00e9 n\u00e1klady na konverzi byly vy\u0161\u0161\u00ed, ne\u017e se o\u010dek\u00e1valo. Clarity uk\u00e1zalo, \u017ee d\u016fvodem byla \u0161patn\u00e1 struktura webu \u2013 slo\u017eit\u00e9 informace, slab\u00e1 orientace a m\u00e1lo viditeln\u00e9 v\u00fdzvy k akci.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zm\u011bna v p\u0159\u00edstupu:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po \u00faprav\u011b struktury str\u00e1nky a lep\u0161\u00edm vizu\u00e1ln\u00edm veden\u00ed u\u017eivatele se sn\u00ed\u017eilo CPA, ani\u017e by bylo nutn\u00e9 m\u011bnit samotn\u00fd v\u00fdkon reklamy.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Identifikace nej\u010dast\u011bji kliknut\u00fdch FAQ<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Sekce FAQ \u010dasto obsahuje ot\u00e1zky, kter\u00e9 maj\u00ed pouze informa\u010dn\u00ed charakter. Clarity v\u0161ak uk\u00e1zalo, \u017ee n\u011bkter\u00e9 ot\u00e1zky p\u0159itahovaly v\u00fdrazn\u011b vy\u0161\u0161\u00ed pozornost ne\u017e jin\u00e9. D\u00edky procentu\u00e1ln\u00edmu p\u0159ehledu kliknut\u00ed bylo mo\u017en\u00e9 identifikovat top t\u00e9mata, kter\u00e1 u\u017eivatele skute\u010dn\u011b zaj\u00edmala.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jak se to dalo vyu\u017e\u00edt?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tato zji\u0161t\u011bn\u00ed byla zapracov\u00e1na do pl\u00e1nov\u00e1n\u00ed obsahov\u00e9 strategie \u2013 nap\u0159\u00edklad tvorby blogov\u00fdch \u010dl\u00e1nk\u016f nebo \u00faprav reklamn\u00ed komunikace tak, aby l\u00e9pe odpov\u00eddala na skute\u010dn\u00e9 ot\u00e1zky z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXeCWG-3RT62SJOmIGawnzKuVBY7S2d6ZOlKsY2uzwABOABjQCJd9ZfbIKzs1o_fJS-xBy1VJ8vo9v6hakw4k3E6XwEX_oft5dz3YjgEtDec8tjSxuEIvfWZy6uHHKEuPuleKQtD?key=IRl3ThUnclKW69rYAxRZpw\" alt=\"\" style=\"width:269px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A co nev\u00fdhody? Clarity nen\u00ed dokonal\u00e9, ale d\u00e1 se s t\u00edm i tak skv\u011ble pracovat<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I kdy\u017e Microsoft Clarity nab\u00edz\u00ed spoustu mo\u017enost\u00ed, zejm\u00e9na vzhledem k tomu, \u017ee je zdarma, m\u00e1 n\u011bkolik nedostatk\u016f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Cookies li\u0161ta m\u016f\u017ee kazit heatmapy<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159i anal\u00fdze heatmap se n\u011bkdy st\u00e1v\u00e1, \u017ee <strong>cookies li\u0161ta zakr\u00fdv\u00e1 d\u016fle\u017eit\u00e9 \u010d\u00e1sti str\u00e1nky<\/strong>. Clarity sice zachyt\u00e1v\u00e1 re\u00e1ln\u00e9 obrazovky, ale ne v\u017edy dok\u00e1\u017ee rozli\u0161it, co je sou\u010d\u00e1st\u00ed UX a co jen do\u010dasn\u00fd overlay.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0158e\u0161en\u00ed?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Doporu\u010duje se upravit si v\u00fdb\u011br screenshot\u016f (Change screenshot) v nastaven\u00ed n\u00e1stroje (trochu v\u00fd\u0161).<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Pr\u00e1ce s filtry m\u016f\u017ee b\u00fdt neintuitivn\u00ed<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pro nov\u00e9 u\u017eivatele m\u016f\u017ee b\u00fdt <strong>syst\u00e9m filtr\u016f trochu zr\u00e1dn\u00fd<\/strong>. Clarity toti\u017e po ka\u017ed\u00e9m kliknut\u00ed (nap\u0159. na konkr\u00e9tn\u00ed podstr\u00e1nku, zdroj trafficu nebo za\u0159\u00edzen\u00ed) automaticky vytv\u00e1\u0159\u00ed nov\u00fd filtr. Po n\u00e1vratu na dashboard tak u\u017eivatel \u010dasto vid\u00ed \u00fapln\u011b jin\u00e1 \u010d\u00edsla nebo zobrazen\u00ed, ne\u017e o\u010dek\u00e1val.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jak to vy\u0159e\u0161it?<\/strong>Sta\u010d\u00ed si zkontrolovat horn\u00ed li\u0161tu s filtry a <strong>odstranit v\u0161echny aktivn\u00ed filtry<\/strong>, abyste se vr\u00e1tili k celkov\u00e9mu p\u0159ehledu. Po \u010dase si na tento princip v\u011bt\u0161ina u\u017eivatel\u016f zvykne.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXffGDpmhY9pObYpptgvONeDSIv-8z6SVTD-oSi_E_UFe3Oe2UL7R_d017zoIPPNMuvtHm2AJzG1UXisf41hLFZ2PYVZGpyg7pNVCNhfwNcTzru7YJHF1UeleB9Uut1tbA35wFh-xA?key=IRl3ThUnclKW69rYAxRZpw\" alt=\"\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Extra tipy, kter\u00e9 z Clarity vyt\u011b\u017e\u00ed maximum<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Microsoft Clarity nen\u00ed jen o sledov\u00e1n\u00ed z\u00e1znam\u016f a kliknut\u00ed. Postupn\u011b p\u0159ib\u00fdvaj\u00ed funkce, kter\u00e9 usnad\u0148uj\u00ed ka\u017edodenn\u00ed pr\u00e1ci a \u0161et\u0159\u00ed \u010das \u2013 obzvl\u00e1\u0161\u0165 u v\u011bt\u0161\u00edch web\u016f nebo slo\u017eit\u011bj\u0161\u00edch konverzn\u00edch cest. Tady jsou t\u0159i konkr\u00e9tn\u00ed funkce, kter\u00e9 stoj\u00ed za pozornost:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Clarity Live \u2013 roz\u0161\u00ed\u0159en\u00ed pro Chrome<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pro je\u0161t\u011b rychlej\u0161\u00ed pr\u00e1ci doporu\u010dujeme st\u00e1hnout si <strong>roz\u0161\u00ed\u0159en\u00ed Microsoft Clarity Live<\/strong> dostupn\u00e9 pro prohl\u00ed\u017ee\u010d Google Chrome. D\u00edky n\u011bmu se m\u016f\u017eete p\u0159\u00edmo <strong>prokliknout na sv\u016fj web<\/strong> a okam\u017eit\u011b zobrazit heatmapy nebo recordings pro konkr\u00e9tn\u00ed podstr\u00e1nku, ani\u017e byste museli j\u00edt do rozhran\u00ed syst\u00e9mu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00e1 se o pohodln\u00fd zp\u016fsob, jak m\u00edt analytiku doslova \u201ena o\u010d\u00edch\u201c, bez nutnosti se proklik\u00e1vat p\u0159es rozhran\u00ed Clarity.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXfivRB_PkPwwny0zHSVOqlOs3L4a-nqxRA0753ItrtzVRQmbZDM2p1ZSLm321_b4c19agUGQlM47jyIt4lFa_1nDNXKNub9zJ9R-BBUgM0_jmSYv-r8eXeVnyAVv6nvSAjyoVuZwA?key=IRl3ThUnclKW69rYAxRZpw\" alt=\"\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Summarize recordings \u2013 um\u011bl\u00e1 inteligence jako filtr<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud m\u00e1te na \u00fa\u010dtu des\u00edtky nebo stovky z\u00e1znam\u016f, <strong>nen\u00ed nutn\u00e9 je v\u0161echny p\u0159ehr\u00e1vat<\/strong>. V prav\u00e9m horn\u00edm rohu sekce s recordings se nach\u00e1z\u00ed mo\u017enost <strong>\u201eSummarize recordings\u201c<\/strong>. Vyu\u017e\u00edv\u00e1 AI k vyta\u017een\u00ed nejd\u016fle\u017eit\u011bj\u0161\u00edch pozorov\u00e1n\u00ed \u2013 nap\u0159\u00edklad opakuj\u00edc\u00ed se probl\u00e9my, frustrace u\u017eivatel\u016f nebo nestandardn\u00ed chov\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tato funkce v\u00fdrazn\u011b \u0161et\u0159\u00ed \u010das, zejm\u00e9na u webov\u00fdch projekt\u016f s v\u011bt\u0161\u00ed n\u00e1v\u0161t\u011bvnost\u00ed.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXfPu614TWsbWeXqdEPXf4JjfSO0ADXjX_aBKFdIwz5Nj26rS1eRFfKnAOki9ea5D7lEnhdBZ6WsNiFbj-a4lQEXR0a610whY0XTZssxwhKKVAPzdnRebmiAXjZApyi4oAd1ebMXnQ?key=IRl3ThUnclKW69rYAxRZpw\" alt=\"\" style=\"width:581px;height:auto\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXeJclaK2JFXadb2uTtkeW8C6o3YJSsh4pXbwWt8k42xX45vm0ecSK1qiQMYZUoXK5z27X4Y1xP1IjqiZkthbgfp1DrWJm2OL6enaGKNmnFzLa4GxkEEgSldiLOY4IyVaqOrZMVDpw?key=IRl3ThUnclKW69rYAxRZpw\" alt=\"\" style=\"width:229px;height:auto\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Smart events a vytvo\u0159en\u00ed funnelu<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V Clarity je mo\u017en\u00e9 si p\u0159\u00edmo v dashboardu <strong>nastavit vlastn\u00ed tzv. smart events<\/strong> \u2013 tedy sledovat kliknut\u00ed, interakce nebo p\u0159echody mezi kroky, kter\u00e9 jsou pro v\u00e1s d\u016fle\u017eit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tyto eventy pak m\u016f\u017eete vyu\u017e\u00edt k <strong>vytvo\u0159en\u00ed jednoduch\u00e9ho vizu\u00e1ln\u00edho funnelu<\/strong>, kter\u00fd v\u00e1m uk\u00e1\u017ee, kde v konverzn\u00ed cest\u011b u\u017eivatel\u00e9 odpadaj\u00ed. Je to ide\u00e1ln\u00ed \u0159e\u0161en\u00ed nap\u0159\u00edklad u <strong>v\u00edcekrokov\u00fdch formul\u00e1\u0159\u016f<\/strong>, <strong>rezervac\u00ed, n\u00e1kupn\u00edho procesu nebo konfigur\u00e1tor\u016f.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Z\u00e1v\u011br: Clarity jako nenahraditeln\u00e1 sou\u010d\u00e1st digit\u00e1ln\u00ed analytiky<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Microsoft Clarity nen\u00ed n\u00e1hradou za klasickou analytiku \u2013 je jej\u00edm ide\u00e1ln\u00edm dopl\u0148kem. V kombinaci s p\u0159\u00eddavn\u00fdmi daty z Google Analytics a Google Ads pom\u00e1h\u00e1 rozlu\u0161tit to nejd\u016fle\u017eit\u011bj\u0161\u00ed: <strong>co se re\u00e1ln\u011b d\u011bje na webu a pro\u010d se u\u017eivatel\u00e9 chovaj\u00ed tak, jak se chovaj\u00ed.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00edky jednoduch\u00e9mu nasazen\u00ed, nulov\u00fdm n\u00e1klad\u016fm a rostouc\u00edmu po\u010dtu funkc\u00ed je Clarity dostupn\u00fd n\u00e1stroj pro ka\u017ed\u00e9ho \u2013 bez ohledu na velikost byznysu nebo rozpo\u010dtu. M\u016f\u017eete ho nasadit klientovi, kter\u00fd pr\u00e1v\u011b spou\u0161t\u00ed nov\u00e9 kampan\u011b, nebo pou\u017e\u00edt pro dlouhodob\u00e9 zlep\u0161ov\u00e1n\u00ed v\u00fdkonu str\u00e1nky u velk\u00e9ho e-shopu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A i kdy\u017e samotn\u00e1 anal\u00fdza m\u016f\u017ee zabrat ur\u010dit\u00fd \u010das, u\u017e jen <strong>p\u0159ehledn\u00fd dashboard, heatmapy nebo funkce sumarizace recordings<\/strong> \u010dasto odhal\u00ed probl\u00e9my, kter\u00e9 by jinak z\u016fstaly nepov\u0161imnut\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud tedy hled\u00e1te n\u00e1stroj, kter\u00fd v\u00e1m pom\u016f\u017ee l\u00e9pe porozum\u011bt u\u017eivatel\u016fm, optimalizovat web a z\u00e1rove\u0148 \u0161et\u0159it n\u00e1klady v kampan\u00edch \u2013 <strong>Microsoft Clarity je m\u00edsto, kde se vyplat\u00ed za\u010d\u00edt.<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Zdroj: <a href=\"https:\/\/clarity.microsoft.com\/blog\/july-2025-recap\/\" target=\"_blank\" rel=\"noopener\" title=\"\">https:\/\/clarity.microsoft.com\/blog\/july-2025-recap\/<\/a><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Co je Microsoft Clarity a pro\u010d se ho vyplat\u00ed poznat? Microsoft Clarity je bezplatn\u00fd vizu\u00e1ln\u00ed analytick\u00fd n\u00e1stroj, kter\u00fd v\u00e1m umo\u017en\u00ed sledovat, jak u\u017eivatel\u00e9 skute\u010dn\u011b interaguj\u00ed s va\u0161\u00edm webem \u2013 nejen prost\u0159ednictv\u00edm \u010d\u00edsel, ale i konkr\u00e9tn\u00edch akc\u00ed. Pom\u00e1h\u00e1 tak l\u00e9pe pochopit p\u0159ek\u00e1\u017eky v n\u00e1kupn\u00ed nebo kontaktn\u00ed cest\u011b. Funk\u010dn\u011b je velmi podobn\u00fd n\u00e1stroj\u016fm jako Hotjar, ale s [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-565","post","type-post","status-publish","format-standard","hentry","category-analytika-a-mereni"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Microsoft Clarity je bezplatn\u00fd n\u00e1stroj na heatmapy a nahr\u00e1vky u\u017eivatel\u016f. Co um\u00ed, jak ho nasadit za 10 minut a jak z n\u011bj vy\u010d\u00edst, co n\u00e1v\u0161t\u011bvn\u00edky brzd\u00ed.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Jolana Kratochv\u00edlov\u00e1\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/mairateam.com\/cs\/microsoft-clarity-nastroj-ktery-ukaze-co-se-na-webu-opravdu-deje-a-proc-na-tom-zalezi\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Maira Team\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Microsoft Clarity: k \u010demu slou\u017e\u00ed a jak ho nasadit | MAIRA\" \/>\n\t\t<meta property=\"og:description\" content=\"Microsoft Clarity je bezplatn\u00fd n\u00e1stroj na heatmapy a nahr\u00e1vky u\u017eivatel\u016f. Co um\u00ed, jak ho nasadit za 10 minut a jak z n\u011bj vy\u010d\u00edst, co n\u00e1v\u0161t\u011bvn\u00edky brzd\u00ed.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/mairateam.com\/cs\/microsoft-clarity-nastroj-ktery-ukaze-co-se-na-webu-opravdu-deje-a-proc-na-tom-zalezi\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/mairateam.com\/wp-content\/uploads\/social.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/mairateam.com\/wp-content\/uploads\/social.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1290\" \/>\n\t\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-08-25T11:52:39+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-07-14T07:59:03+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mairateam\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Microsoft Clarity: k \u010demu slou\u017e\u00ed a jak ho nasadit | MAIRA\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Microsoft Clarity je bezplatn\u00fd n\u00e1stroj na heatmapy a nahr\u00e1vky u\u017eivatel\u016f. Co um\u00ed, jak ho nasadit za 10 minut a jak z n\u011bj vy\u010d\u00edst, co n\u00e1v\u0161t\u011bvn\u00edky brzd\u00ed.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/mairateam.com\/wp-content\/uploads\/social.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/microsoft-clarity-nastroj-ktery-ukaze-co-se-na-webu-opravdu-deje-a-proc-na-tom-zalezi\\\/#article\",\"name\":\"Microsoft Clarity: k \\u010demu slou\\u017e\\u00ed a jak ho nasadit | MAIRA\",\"headline\":\"Microsoft Clarity: N\\u00e1stroj, kter\\u00fd uk\\u00e1\\u017ee, co se na webu opravdu d\\u011bje (a pro\\u010d na tom z\\u00e1le\\u017e\\u00ed)\",\"author\":{\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/author\\\/jolana-kratochvilova\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/lh7-qw.googleusercontent.com\\\/docsz\\\/AD_4nXcj82FV8r0NZ4qUHOM1ocQNH5fdY3bmK97DoxgwB5TTK5yb_DAorUkdLGUdzMblA99C1uqwNUiIbGhIeFR-9fnvxt6i9b8veSi9dnyRcVcp3zdU1ELgdeKqxKutkityTvkj-vA6?key=IRl3ThUnclKW69rYAxRZpw\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/microsoft-clarity-nastroj-ktery-ukaze-co-se-na-webu-opravdu-deje-a-proc-na-tom-zalezi\\\/#articleImage\"},\"datePublished\":\"2025-08-25T13:52:39+02:00\",\"dateModified\":\"2026-07-14T09:59:03+02:00\",\"inLanguage\":\"cs-CZ\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/microsoft-clarity-nastroj-ktery-ukaze-co-se-na-webu-opravdu-deje-a-proc-na-tom-zalezi\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/microsoft-clarity-nastroj-ktery-ukaze-co-se-na-webu-opravdu-deje-a-proc-na-tom-zalezi\\\/#webpage\"},\"articleSection\":\"Analytika a m\\u011b\\u0159en\\u00ed, Optional\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/microsoft-clarity-nastroj-ktery-ukaze-co-se-na-webu-opravdu-deje-a-proc-na-tom-zalezi\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/category\\\/analytika-a-mereni\\\/#listItem\",\"name\":\"Analytika a m\\u011b\\u0159en\\u00ed\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/category\\\/analytika-a-mereni\\\/#listItem\",\"position\":2,\"name\":\"Analytika a m\\u011b\\u0159en\\u00ed\",\"item\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/category\\\/analytika-a-mereni\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/microsoft-clarity-nastroj-ktery-ukaze-co-se-na-webu-opravdu-deje-a-proc-na-tom-zalezi\\\/#listItem\",\"name\":\"Microsoft Clarity: N\\u00e1stroj, kter\\u00fd uk\\u00e1\\u017ee, co se na webu opravdu d\\u011bje (a pro\\u010d na tom z\\u00e1le\\u017e\\u00ed)\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/microsoft-clarity-nastroj-ktery-ukaze-co-se-na-webu-opravdu-deje-a-proc-na-tom-zalezi\\\/#listItem\",\"position\":3,\"name\":\"Microsoft Clarity: N\\u00e1stroj, kter\\u00fd uk\\u00e1\\u017ee, co se na webu opravdu d\\u011bje (a pro\\u010d na tom z\\u00e1le\\u017e\\u00ed)\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/category\\\/analytika-a-mereni\\\/#listItem\",\"name\":\"Analytika a m\\u011b\\u0159en\\u00ed\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/#organization\",\"name\":\"MAIRA\",\"description\":\"MAIRA je performance marketingov\\u00e1 agentura ze skupiny Proficio Hub. Spravuje v\\u00edce ne\\u017e 52 mil. EUR ro\\u010dn\\u00edch rozpo\\u010dt\\u016f pro e-commerce, DTC a SaaS klienty nap\\u0159\\u00ed\\u010d Evropou.\",\"url\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/\",\"email\":\"info@mairateam.com\",\"telephone\":\"+420736241014\",\"foundingDate\":\"2025-01-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"value\":34},\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/mairateam.com\\\/wp-content\\\/uploads\\\/maira-logo-orange-background.jpg\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/microsoft-clarity-nastroj-ktery-ukaze-co-se-na-webu-opravdu-deje-a-proc-na-tom-zalezi\\\/#organizationLogo\",\"width\":2048,\"height\":2048,\"caption\":\"Bright orange poster with very large dark green letters at the bottom spelling a word starting with 'MA...' and a smaller line below that reads 'Make It Rain' (partial view).\"},\"image\":{\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/microsoft-clarity-nastroj-ktery-ukaze-co-se-na-webu-opravdu-deje-a-proc-na-tom-zalezi\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/maira.team\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/mairateam\\\/\",\"https:\\\/\\\/clutch.co\\\/profile\\\/maira\",\"https:\\\/\\\/www.facebook.com\\\/mairateam\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/author\\\/jolana-kratochvilova\\\/#author\",\"url\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/author\\\/jolana-kratochvilova\\\/\",\"name\":\"Jolana Kratochv\\u00edlov\\u00e1\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/microsoft-clarity-nastroj-ktery-ukaze-co-se-na-webu-opravdu-deje-a-proc-na-tom-zalezi\\\/#webpage\",\"url\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/microsoft-clarity-nastroj-ktery-ukaze-co-se-na-webu-opravdu-deje-a-proc-na-tom-zalezi\\\/\",\"name\":\"Microsoft Clarity: k \\u010demu slou\\u017e\\u00ed a jak ho nasadit | MAIRA\",\"description\":\"Microsoft Clarity je bezplatn\\u00fd n\\u00e1stroj na heatmapy a nahr\\u00e1vky u\\u017eivatel\\u016f. Co um\\u00ed, jak ho nasadit za 10 minut a jak z n\\u011bj vy\\u010d\\u00edst, co n\\u00e1v\\u0161t\\u011bvn\\u00edky brzd\\u00ed.\",\"inLanguage\":\"cs-CZ\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/microsoft-clarity-nastroj-ktery-ukaze-co-se-na-webu-opravdu-deje-a-proc-na-tom-zalezi\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/author\\\/jolana-kratochvilova\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/author\\\/jolana-kratochvilova\\\/#author\"},\"datePublished\":\"2025-08-25T13:52:39+02:00\",\"dateModified\":\"2026-07-14T09:59:03+02:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/\",\"name\":\"MAIRA\",\"alternateName\":\"MAIRA Team\",\"inLanguage\":\"cs-CZ\",\"publisher\":{\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Microsoft Clarity: k \u010demu slou\u017e\u00ed a jak ho nasadit | MAIRA<\/title>\n\n","aioseo_head_json":{"title":"Microsoft Clarity: k \u010demu slou\u017e\u00ed a jak ho nasadit | MAIRA","description":"Microsoft Clarity je bezplatn\u00fd n\u00e1stroj na heatmapy a nahr\u00e1vky u\u017eivatel\u016f. Co um\u00ed, jak ho nasadit za 10 minut a jak z n\u011bj vy\u010d\u00edst, co n\u00e1v\u0161t\u011bvn\u00edky brzd\u00ed.","canonical_url":"https:\/\/mairateam.com\/cs\/microsoft-clarity-nastroj-ktery-ukaze-co-se-na-webu-opravdu-deje-a-proc-na-tom-zalezi\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mairateam.com\/cs\/microsoft-clarity-nastroj-ktery-ukaze-co-se-na-webu-opravdu-deje-a-proc-na-tom-zalezi\/#article","name":"Microsoft Clarity: k \u010demu slou\u017e\u00ed a jak ho nasadit | MAIRA","headline":"Microsoft Clarity: N\u00e1stroj, kter\u00fd uk\u00e1\u017ee, co se na webu opravdu d\u011bje (a pro\u010d na tom z\u00e1le\u017e\u00ed)","author":{"@id":"https:\/\/mairateam.com\/cs\/author\/jolana-kratochvilova\/#author"},"publisher":{"@id":"https:\/\/mairateam.com\/cs\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXcj82FV8r0NZ4qUHOM1ocQNH5fdY3bmK97DoxgwB5TTK5yb_DAorUkdLGUdzMblA99C1uqwNUiIbGhIeFR-9fnvxt6i9b8veSi9dnyRcVcp3zdU1ELgdeKqxKutkityTvkj-vA6?key=IRl3ThUnclKW69rYAxRZpw","@id":"https:\/\/mairateam.com\/cs\/microsoft-clarity-nastroj-ktery-ukaze-co-se-na-webu-opravdu-deje-a-proc-na-tom-zalezi\/#articleImage"},"datePublished":"2025-08-25T13:52:39+02:00","dateModified":"2026-07-14T09:59:03+02:00","inLanguage":"cs-CZ","mainEntityOfPage":{"@id":"https:\/\/mairateam.com\/cs\/microsoft-clarity-nastroj-ktery-ukaze-co-se-na-webu-opravdu-deje-a-proc-na-tom-zalezi\/#webpage"},"isPartOf":{"@id":"https:\/\/mairateam.com\/cs\/microsoft-clarity-nastroj-ktery-ukaze-co-se-na-webu-opravdu-deje-a-proc-na-tom-zalezi\/#webpage"},"articleSection":"Analytika a m\u011b\u0159en\u00ed, Optional"},{"@type":"BreadcrumbList","@id":"https:\/\/mairateam.com\/cs\/microsoft-clarity-nastroj-ktery-ukaze-co-se-na-webu-opravdu-deje-a-proc-na-tom-zalezi\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/mairateam.com\/cs\/#listItem","position":1,"name":"Home","item":"https:\/\/mairateam.com\/cs\/","nextItem":{"@type":"ListItem","@id":"https:\/\/mairateam.com\/cs\/category\/analytika-a-mereni\/#listItem","name":"Analytika a m\u011b\u0159en\u00ed"}},{"@type":"ListItem","@id":"https:\/\/mairateam.com\/cs\/category\/analytika-a-mereni\/#listItem","position":2,"name":"Analytika a m\u011b\u0159en\u00ed","item":"https:\/\/mairateam.com\/cs\/category\/analytika-a-mereni\/","nextItem":{"@type":"ListItem","@id":"https:\/\/mairateam.com\/cs\/microsoft-clarity-nastroj-ktery-ukaze-co-se-na-webu-opravdu-deje-a-proc-na-tom-zalezi\/#listItem","name":"Microsoft Clarity: N\u00e1stroj, kter\u00fd uk\u00e1\u017ee, co se na webu opravdu d\u011bje (a pro\u010d na tom z\u00e1le\u017e\u00ed)"},"previousItem":{"@type":"ListItem","@id":"https:\/\/mairateam.com\/cs\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/mairateam.com\/cs\/microsoft-clarity-nastroj-ktery-ukaze-co-se-na-webu-opravdu-deje-a-proc-na-tom-zalezi\/#listItem","position":3,"name":"Microsoft Clarity: N\u00e1stroj, kter\u00fd uk\u00e1\u017ee, co se na webu opravdu d\u011bje (a pro\u010d na tom z\u00e1le\u017e\u00ed)","previousItem":{"@type":"ListItem","@id":"https:\/\/mairateam.com\/cs\/category\/analytika-a-mereni\/#listItem","name":"Analytika a m\u011b\u0159en\u00ed"}}]},{"@type":"Organization","@id":"https:\/\/mairateam.com\/cs\/#organization","name":"MAIRA","description":"MAIRA je performance marketingov\u00e1 agentura ze skupiny Proficio Hub. Spravuje v\u00edce ne\u017e 52 mil. EUR ro\u010dn\u00edch rozpo\u010dt\u016f pro e-commerce, DTC a SaaS klienty nap\u0159\u00ed\u010d Evropou.","url":"https:\/\/mairateam.com\/cs\/","email":"info@mairateam.com","telephone":"+420736241014","foundingDate":"2025-01-01","numberOfEmployees":{"@type":"QuantitativeValue","value":34},"logo":{"@type":"ImageObject","url":"https:\/\/mairateam.com\/wp-content\/uploads\/maira-logo-orange-background.jpg","@id":"https:\/\/mairateam.com\/cs\/microsoft-clarity-nastroj-ktery-ukaze-co-se-na-webu-opravdu-deje-a-proc-na-tom-zalezi\/#organizationLogo","width":2048,"height":2048,"caption":"Bright orange poster with very large dark green letters at the bottom spelling a word starting with 'MA...' and a smaller line below that reads 'Make It Rain' (partial view)."},"image":{"@id":"https:\/\/mairateam.com\/cs\/microsoft-clarity-nastroj-ktery-ukaze-co-se-na-webu-opravdu-deje-a-proc-na-tom-zalezi\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/maira.team\/","https:\/\/www.linkedin.com\/company\/mairateam\/","https:\/\/clutch.co\/profile\/maira","https:\/\/www.facebook.com\/mairateam"]},{"@type":"Person","@id":"https:\/\/mairateam.com\/cs\/author\/jolana-kratochvilova\/#author","url":"https:\/\/mairateam.com\/cs\/author\/jolana-kratochvilova\/","name":"Jolana Kratochv\u00edlov\u00e1"},{"@type":"WebPage","@id":"https:\/\/mairateam.com\/cs\/microsoft-clarity-nastroj-ktery-ukaze-co-se-na-webu-opravdu-deje-a-proc-na-tom-zalezi\/#webpage","url":"https:\/\/mairateam.com\/cs\/microsoft-clarity-nastroj-ktery-ukaze-co-se-na-webu-opravdu-deje-a-proc-na-tom-zalezi\/","name":"Microsoft Clarity: k \u010demu slou\u017e\u00ed a jak ho nasadit | MAIRA","description":"Microsoft Clarity je bezplatn\u00fd n\u00e1stroj na heatmapy a nahr\u00e1vky u\u017eivatel\u016f. Co um\u00ed, jak ho nasadit za 10 minut a jak z n\u011bj vy\u010d\u00edst, co n\u00e1v\u0161t\u011bvn\u00edky brzd\u00ed.","inLanguage":"cs-CZ","isPartOf":{"@id":"https:\/\/mairateam.com\/cs\/#website"},"breadcrumb":{"@id":"https:\/\/mairateam.com\/cs\/microsoft-clarity-nastroj-ktery-ukaze-co-se-na-webu-opravdu-deje-a-proc-na-tom-zalezi\/#breadcrumblist"},"author":{"@id":"https:\/\/mairateam.com\/cs\/author\/jolana-kratochvilova\/#author"},"creator":{"@id":"https:\/\/mairateam.com\/cs\/author\/jolana-kratochvilova\/#author"},"datePublished":"2025-08-25T13:52:39+02:00","dateModified":"2026-07-14T09:59:03+02:00"},{"@type":"WebSite","@id":"https:\/\/mairateam.com\/cs\/#website","url":"https:\/\/mairateam.com\/cs\/","name":"MAIRA","alternateName":"MAIRA Team","inLanguage":"cs-CZ","publisher":{"@id":"https:\/\/mairateam.com\/cs\/#organization"}}]},"og:locale":"cs_CZ","og:site_name":"Maira Team","og:type":"article","og:title":"Microsoft Clarity: k \u010demu slou\u017e\u00ed a jak ho nasadit | MAIRA","og:description":"Microsoft Clarity je bezplatn\u00fd n\u00e1stroj na heatmapy a nahr\u00e1vky u\u017eivatel\u016f. Co um\u00ed, jak ho nasadit za 10 minut a jak z n\u011bj vy\u010d\u00edst, co n\u00e1v\u0161t\u011bvn\u00edky brzd\u00ed.","og:url":"https:\/\/mairateam.com\/cs\/microsoft-clarity-nastroj-ktery-ukaze-co-se-na-webu-opravdu-deje-a-proc-na-tom-zalezi\/","og:image":"https:\/\/mairateam.com\/wp-content\/uploads\/social.jpg","og:image:secure_url":"https:\/\/mairateam.com\/wp-content\/uploads\/social.jpg","og:image:width":1290,"og:image:height":600,"article:published_time":"2025-08-25T11:52:39+00:00","article:modified_time":"2026-07-14T07:59:03+00:00","article:publisher":"https:\/\/www.facebook.com\/mairateam","twitter:card":"summary","twitter:title":"Microsoft Clarity: k \u010demu slou\u017e\u00ed a jak ho nasadit | MAIRA","twitter:description":"Microsoft Clarity je bezplatn\u00fd n\u00e1stroj na heatmapy a nahr\u00e1vky u\u017eivatel\u016f. Co um\u00ed, jak ho nasadit za 10 minut a jak z n\u011bj vy\u010d\u00edst, co n\u00e1v\u0161t\u011bvn\u00edky brzd\u00ed.","twitter:image":"https:\/\/mairateam.com\/wp-content\/uploads\/social.jpg"},"aioseo_meta_data":{"post_id":"565","title":"Microsoft Clarity: k \u010demu slou\u017e\u00ed a jak ho nasadit | MAIRA","description":"Microsoft Clarity je bezplatn\u00fd n\u00e1stroj na heatmapy a nahr\u00e1vky u\u017eivatel\u016f. Co um\u00ed, jak ho nasadit za 10 minut a jak z n\u011bj vy\u010d\u00edst, co n\u00e1v\u0161t\u011bvn\u00edky brzd\u00ed.","keywords":null,"keyphrases":{"focus":{"keyphrase":"microsoft clarity","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":"Microsoft Clarity: k \u010demu slou\u017e\u00ed a jak ho nasadit | MAIRA","og_description":"Microsoft Clarity je bezplatn\u00fd n\u00e1stroj na heatmapy a nahr\u00e1vky u\u017eivatel\u016f. Co um\u00ed, jak ho nasadit za 10 minut a jak z n\u011bj vy\u010d\u00edst, co n\u00e1v\u0161t\u011bvn\u00edky brzd\u00ed.","og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-07-14 07:59:59","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"created":"2025-08-18 11:14:26","updated":"2026-07-14 15:19:47","ai":null},"_links":{"self":[{"href":"https:\/\/mairateam.com\/cs\/wp-json\/wp\/v2\/posts\/565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mairateam.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mairateam.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mairateam.com\/cs\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/mairateam.com\/cs\/wp-json\/wp\/v2\/comments?post=565"}],"version-history":[{"count":10,"href":"https:\/\/mairateam.com\/cs\/wp-json\/wp\/v2\/posts\/565\/revisions"}],"predecessor-version":[{"id":590,"href":"https:\/\/mairateam.com\/cs\/wp-json\/wp\/v2\/posts\/565\/revisions\/590"}],"wp:attachment":[{"href":"https:\/\/mairateam.com\/cs\/wp-json\/wp\/v2\/media?parent=565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mairateam.com\/cs\/wp-json\/wp\/v2\/categories?post=565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mairateam.com\/cs\/wp-json\/wp\/v2\/tags?post=565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}