{"id":522,"date":"2025-08-12T15:33:12","date_gmt":"2025-08-12T13:33:12","guid":{"rendered":"https:\/\/mairateam.com\/?p=522"},"modified":"2026-07-14T09:59:01","modified_gmt":"2026-07-14T07:59:01","slug":"jak-jsme-klientovi-usetrili-stovky-hodin-prace-a-dosahli-maximalni-relevance-v-ppc-kampanich","status":"publish","type":"post","link":"https:\/\/mairateam.com\/cs\/jak-jsme-klientovi-usetrili-stovky-hodin-prace-a-dosahli-maximalni-relevance-v-ppc-kampanich\/","title":{"rendered":"Jak jsme klientovi u\u0161et\u0159ili stovky hodin pr\u00e1ce a dos\u00e1hli maxim\u00e1ln\u00ed relevance v PPC kampan\u00edch"},"content":{"rendered":"\n

V\u00fdzva personalizace v masivn\u00edm m\u011b\u0159\u00edtku<\/h2>\n\n\n\n

Co se stane, kdy\u017e se setk\u00e1te s klientem, kter\u00fd m\u00e1 sv\u00e9 podnik\u00e1n\u00ed postaven\u00e9 na obrovsk\u00e9m mno\u017estv\u00ed kl\u00ed\u010dov\u00fdch slov \u2013 \u0159\u00e1dov\u011b statis\u00edc\u016f? Jak zajist\u00edte maxim\u00e1ln\u00ed relevanci pro ka\u017ed\u00e9 jednotliv\u00e9 kl\u00ed\u010dov\u00e9 slovo bez nekone\u010dn\u00fdch hodin manu\u00e1ln\u00ed pr\u00e1ce? V MAI\u0158E jsme se s touto v\u00fdzvou ned\u00e1vno pot\u00fdkali a chceme se s v\u00e1mi pod\u011blit o to, jak jsme ji nejen p\u0159ekonali, ale z\u00e1rove\u0148 klientovi u\u0161et\u0159ili stovky hodin pr\u00e1ce a dos\u00e1hli bezprecedentn\u00ed \u00farovn\u011b personalizace v jeho PPC kampan\u00edch.<\/strong><\/p>\n\n\n\n

Probl\u00e9m: Obrovsk\u00e9 objemy kl\u00ed\u010dov\u00fdch slov a pot\u0159eba relevance<\/h2>\n\n\n\n

Obchodn\u00ed model na\u0161eho klienta je siln\u011b z\u00e1visl\u00fd na vyhled\u00e1v\u00e1n\u00ed a operuje s neuv\u011b\u0159iteln\u00fdm objemem kl\u00ed\u010dov\u00fdch slov. Konkr\u00e9tn\u011b se jednalo o t\u00e9m\u011b\u0159 950 000 kl\u00ed\u010dov\u00fdch slov v \u010cesk\u00e9 republice a dal\u0161\u00edch zhruba 480 000 na Slovensku. <\/strong>P\u0159edstavte si v\u00fdzvu spravovat takov\u00e9 portfolio a z\u00e1rove\u0148 zajistit, aby ka\u017ed\u00e9 vyhled\u00e1v\u00e1n\u00ed vedlo u\u017eivatele na co nejrelevantn\u011bj\u0161\u00ed vstupn\u00ed str\u00e1nku.<\/p>\n\n\n\n

Na\u0161e \u0159e\u0161en\u00ed: Inovativn\u00ed p\u0159\u00edstup k Custom URL a AI<\/h2>\n\n\n\n

Klientova vize byla jasn\u00e1: maxim\u00e1ln\u00ed personalizace. <\/strong>K dosa\u017een\u00ed tohoto c\u00edle se rozhodl vyu\u017e\u00edt s\u00edlu um\u011bl\u00e9 inteligence.  <\/strong>C\u00edlem bylo, aby se tato vysok\u00e1 \u00farove\u0148 personalizace prom\u00edtla i do samotn\u00fdch vyhled\u00e1vac\u00edch reklam. To znamenalo vytvo\u0159it p\u0159es milion unik\u00e1tn\u00edch URL<\/strong>, kter\u00e9 by odpov\u00eddaly ka\u017ed\u00e9mu kl\u00ed\u010dov\u00e9mu slovu. Tradi\u010dn\u00ed metody spr\u00e1vy kampan\u00ed by v takov\u00e9m p\u0159\u00edpad\u011b selhaly, nebo by si vy\u017e\u00e1daly astronomick\u00e9 mno\u017estv\u00ed \u010dasu a lidsk\u00fdch zdroj\u016f<\/strong>.<\/p>\n\n\n\t\t\t\t

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\n\t\t\tAI \u0158E\u0160EN\u00cd\n\t\t<\/h2>\n\t\t
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AI proto vygenerovala nejen <\/span>unik\u00e1tn\u00ed URL s vlastn\u00edm obsahem<\/b> pro ka\u017ed\u00e9 jednotliv\u00e9 kl\u00ed\u010dov\u00e9 slovo , ale i <\/span>customizovan\u00e9 titulky<\/b> a <\/span>kr\u00e1tk\u00e9 odstavce.<\/b> Ty byly \u0161it\u00e9 na m\u00edru konkr\u00e9tn\u00edmu kl\u00ed\u010dov\u00e9mu slovu a jeho podnik\u00e1n\u00ed. <\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\n\n\n

To je samo o sob\u011b obrovsk\u00fd krok vp\u0159ed v oblasti relevance. Na\u0161\u00edm \u00fakolem bylo zajistit, aby se tyto nov\u011b vytvo\u0159en\u00e9, vysoce personalizovan\u00e9 URL adresy adekv\u00e1tn\u011b prom\u00edtly do struktury PPC kampan\u00ed.<\/strong> S v\u00edce ne\u017e milionem unik\u00e1tn\u00edch kl\u00ed\u010dov\u00fdch slov a stejn\u00fdm po\u010dtem unik\u00e1tn\u00edch URL bylo z\u0159ejm\u00e9, \u017ee standardn\u00ed postupy by byly extr\u00e9mn\u011b \u010dasov\u011b n\u00e1ro\u010dn\u00e9 a n\u00e1chyln\u00e9 k chyb\u00e1m. <\/p>\n\n\n\n

P\u016fvodn\u00ed my\u0161lenka, \u017ee bychom mohli vyu\u017e\u00edt n\u00e1stroje jako MANUS nebo ChatGPT pro automatizaci, se uk\u00e1zala jako slep\u00e1 uli\u010dka \u2013 n\u00e1stroje nar\u00e1\u017eely na limity kredit\u016f, zasek\u00e1valy se a padaly. Bylo jasn\u00e9, \u017ee pot\u0159ebujeme naj\u00edt robustn\u011bj\u0161\u00ed a efektivn\u011bj\u0161\u00ed \u0159e\u0161en\u00ed, kter\u00e9 by dok\u00e1zalo zpracovat tak obrovsk\u00fd objem dat a z\u00e1rove\u0148 zajistit p\u0159esnost a konzistenci. <\/strong><\/p>\n\n\n\n

Nav\u00edc jsme cht\u011bli m\u00edt plnou kontrolu a vid\u011bt p\u0159esnou kone\u010dnou URL, na kterou budeme na \u00farovni ka\u017ed\u00e9ho kl\u00ed\u010dov\u00e9ho slova c\u00edlit, a z\u00e1rove\u0148 naj\u00edt \u0159e\u0161en\u00ed, kter\u00e9 by bylo snadno exportovateln\u00e9 do dal\u0161\u00edch reklamn\u00edch syst\u00e9m\u016f, jako je Sklik<\/strong> nebo Bing Ads<\/strong>.<\/p>\n\n\n\n

Kl\u00ed\u010dov\u00e1 role Google Ads Editoru a dynamick\u00fdch prom\u011bnn\u00fdch<\/h2>\n\n\n\n

Po n\u011bkolika hodin\u00e1ch intenzivn\u00edho p\u0159em\u00fd\u0161len\u00ed a hled\u00e1n\u00ed optim\u00e1ln\u00edho postupu jsme dosp\u011bli k z\u00e1v\u011bru, \u017ee kl\u00ed\u010d k \u0159e\u0161en\u00ed le\u017e\u00ed v pokro\u010dil\u00e9m vyu\u017eit\u00ed Google Ads Editoru<\/strong>. Tento n\u00e1stroj je pro PPC specialisty denn\u00edm chlebem a z\u00e1rove\u0148 skr\u00fdv\u00e1 funkce, kter\u00e9 jsou v takto masivn\u00edm m\u011b\u0159\u00edtku neoceniteln\u00e9. <\/p>\n\n\n\n

Jak\u00e9 funkce to jsou a jak\u00fd konkr\u00e9tn\u00ed postup jsme nakonec pro klienta zvolili?<\/strong> To se dozv\u00edte v druh\u00e9 polovin\u011b \u010dl\u00e1nku, kterou najdete TADY<\/a> po p\u0159ipojen\u00ed se k na\u0161\u00ed nov\u00e9 platform\u011b MAIRA GYM.<\/a> Najdete tam taky spousty dal\u0161\u00edch tip\u016f a vychyt\u00e1vek od dal\u0161\u00edch performance specialist\u016f.\u00a0<\/p>\n\n\n\n

\u010c\u00edst d\u00e1l<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

V\u00fdzva personalizace v masivn\u00edm m\u011b\u0159\u00edtku Co se stane, kdy\u017e se setk\u00e1te s klientem, kter\u00fd m\u00e1 sv\u00e9 podnik\u00e1n\u00ed postaven\u00e9 na obrovsk\u00e9m mno\u017estv\u00ed kl\u00ed\u010dov\u00fdch slov \u2013 \u0159\u00e1dov\u011b statis\u00edc\u016f? Jak zajist\u00edte maxim\u00e1ln\u00ed relevanci pro ka\u017ed\u00e9 jednotliv\u00e9 kl\u00ed\u010dov\u00e9 slovo bez nekone\u010dn\u00fdch hodin manu\u00e1ln\u00ed pr\u00e1ce? V MAI\u0158E jsme se s touto v\u00fdzvou ned\u00e1vno pot\u00fdkali a chceme se s v\u00e1mi pod\u011blit […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-522","post","type-post","status-publish","format-standard","hentry","category-ai-a-automatizace"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t