{"id":431,"date":"2025-05-30T15:07:13","date_gmt":"2025-05-30T13:07:13","guid":{"rendered":"https:\/\/mairateam.com\/?p=431"},"modified":"2026-10-26T14:18:07","modified_gmt":"2026-10-26T13:18:07","slug":"mate-prehled-o-vsech-recenzich-ktere-ovlivnuji-vas-e-shop","status":"publish","type":"post","link":"https:\/\/mairateam.com\/cs\/mate-prehled-o-vsech-recenzich-ktere-ovlivnuji-vas-e-shop\/","title":{"rendered":"M\u00e1te p\u0159ehled o v\u0161ech recenz\u00edch, kter\u00e9 ovliv\u0148uj\u00ed v\u00e1\u0161 e-shop?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">V na\u0161em \u010dl\u00e1nku jsme cht\u011bli kone\u010dn\u011b tyto mo\u017enosti shrnout a p\u0159idat n\u00e1vod, jak recenze nastavit, aby i va\u0161e zna\u010dka m\u011bla perfektn\u011b podchycen\u00e9 recenze. Poj\u010fme si je jednu po druh\u00e9 proj\u00edt a uk\u00e1zat si, jak je efektivn\u011b implementovat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Google My Business<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kde se zobrazuj\u00ed?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ve vyhled\u00e1v\u00e1n\u00ed Google<\/li>\n\n\n\n<li>V Google Maps<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jak je z\u00edskat?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Po\u017e\u00e1dejte <strong>spokojen\u00e9 z\u00e1kazn\u00edky o hodnocen\u00ed<\/strong>\n<ul class=\"wp-block-list\">\n<li>Pou\u017eijte QR k\u00f3dy nebo zkr\u00e1cen\u00fd odkaz na recenzi p\u0159i n\u00e1kupu na pobo\u010dce nebo v potvrzovac\u00edm\/d\u011bkovn\u00e9m emailu<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Automatizujte sb\u011br hodnocen\u00ed pomoc\u00ed email\u016f a SMS<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jak implementovat recenze na sv\u016fj \u00fa\u010det\/web?<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Vytvo\u0159te si profil na <strong>Google My Business<\/strong><\/li>\n\n\n\n<li>Zkop\u00edrujte odkaz na recenze a sd\u00edlejte ho se z\u00e1kazn\u00edky<\/li>\n\n\n\n<li>Pou\u017eijte <strong>Google Review Widget<\/strong> k zobrazen\u00ed recenz\u00ed na webu<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Minim\u00e1ln\u00ed po\u010det recenz\u00ed pro zobrazen\u00ed hv\u011bzdi\u010dek:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google vy\u017eaduje <strong>minim\u00e1ln\u011b 5 recenz\u00ed<\/strong> s pr\u016fm\u011brn\u00fdm hodnocen\u00edm, aby se zobrazily hv\u011bzdi\u010dky v organick\u00e9m vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXeWyNqEdg9jLgMQjSX4Eb7qp3_YTVU4NYUXVlbs6ssTEd5qDjnRhqXT9QwGOOI8hp1dcWTQgofT58MMxbz1xum16LVsapDsVb1FTObF70WXFCy5pMgWvzD_Y4w8RMlDsa4DaUR9?key=Zx6O74W0KPSPm_JjEYRzNw\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Profil firmy Google My Business p\u0159i vyhled\u00e1v\u00e1n\u00ed na Googlu<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Google Customer Reviews<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kde se zobrazuj\u00ed?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed Google<\/li>\n\n\n\n<li>Na webov\u00fdch str\u00e1nk\u00e1ch e-shop\u016f pomoc\u00ed odznaku recenz\u00ed<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jak je z\u00edskat?<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>P\u0159ihlaste se do <strong>Google Merchant Center<\/strong><\/li>\n\n\n\n<li>Aktivujte program Google Customer Reviews<\/li>\n\n\n\n<li>Po n\u00e1kupu a odsouhlasen\u00ed obdr\u017e\u00ed z\u00e1kazn\u00edci e-mail s mo\u017enost\u00ed ohodnocen\u00ed<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jak implementovat recenze na sv\u016fj \u00fa\u010det\/web?<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>V <strong>Google Merchant Center<\/strong> povolte <strong>Customer Reviews<\/strong><\/li>\n\n\n\n<li>Implementujte k\u00f3d pro <strong>Google Customer Reviews opt-in<\/strong> na str\u00e1nku s potvrzen\u00edm objedn\u00e1vky<\/li>\n\n\n\n<li>P\u0159idejte <strong>Google Customer Reviews Badge<\/strong> na sv\u016fj web<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Minim\u00e1ln\u00ed po\u010det recenz\u00ed pro zobrazen\u00ed hodnocen\u00ed:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pro zobrazen\u00ed hv\u011bzdi\u010dek ve vyhled\u00e1v\u00e1n\u00ed je pot\u0159eba <strong>minim\u00e1ln\u011b 100 recenz\u00ed<\/strong> za posledn\u00edch 12 m\u011bs\u00edc\u016f. (d\u0159\u00edv\u011bj\u0161\u00ed informace)<\/li>\n\n\n\n<li>Aktu\u00e1ln\u011b nen\u00ed p\u0159esn\u00e9 info, kolik je pot\u0159eba recenz\u00ed, Google uv\u00e1d\u00ed jen, \u017ee obchod mus\u00ed m\u00edt \u201edostate\u010dn\u00fd po\u010det recenz\u00ed\u201c za posledn\u00edch 24 m\u011bs\u00edc\u016f.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXe7dzj5qlemvNu7l5SzrfDSKvXsNEeCH4h41Eccn-musth8wbGR9tA2N4CJRpWGftJ0sjFwtJGP7I5CsU1-hKH5xVudF_UUcC9CU6_0QHlYE6zo1uLv5C2-NDaHhGGoC-Irr9J_aA?key=Zx6O74W0KPSPm_JjEYRzNw\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Zobrazen\u00ed hodnocen\u00ed e-shopu p\u0159i vyhled\u00e1v\u00e1n\u00ed na Googlu<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXdeuYrH6nKoMwkjd_QcuOCtNvAKKHTJiSlZcPhxRJfIAUCUiHV9eRcG3hEc27jSbMxlERKix6Jmp6NxJS3A5ReozSd5SBf_en85_EPcOcx_YvN7hMNJdXRLsOiRBvlY2Lwo07r00w?key=Zx6O74W0KPSPm_JjEYRzNw\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Badge na webu eshopu<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Google Product Reviews<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kde se zobrazuj\u00ed?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed Google u produkt\u016f<\/li>\n\n\n\n<li>V Google Shopping<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jak je z\u00edskat?<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Zaregistrujte se do <strong>Google Merchant Center <\/strong>- je pot\u0159eba vyplnit <a href=\"https:\/\/support.google.com\/merchants\/troubleshooter\/10994881?hl=cs\">formul\u00e1\u0159e z\u00e1jmu o hodnocen\u00ed produkt\u016f<\/a><\/li>\n\n\n\n<li>Implementujte <strong>Product Ratings Feed<\/strong>: soubor s recenzemi produkt\u016f<\/li>\n\n\n\n<li>Spolupracujte s ov\u011b\u0159en\u00fdmi recenzn\u00edmi platformami (nap\u0159. Trustpilot)<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jak implementovat recenze na sv\u016fj \u00fa\u010det\/web?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vytvo\u0159te a nahrajte <strong>Product Ratings Feed<\/strong> do <strong>Google Merchant Center<\/strong>\n<ul class=\"wp-block-list\">\n<li>Z\u00edskejte feed s recenzemi p\u0159es platformy jako Heureka<\/li>\n\n\n\n<li>Nebo sb\u00edrejte produktov\u00e9 recenze skrze dotazn\u00edk Google <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Minim\u00e1ln\u00ed po\u010det recenz\u00ed pro zobrazen\u00ed hodnocen\u00ed:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pro zobrazen\u00ed hv\u011bzdi\u010dek u produkt\u016f je pot\u0159eba <strong>minim\u00e1ln\u011b 50 recenz\u00ed<\/strong> nap\u0159\u00ed\u010d v\u0161emi produkty v GMC.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXeJJUbCWTSJaYcaRtNF1hpx136IeJH4gZ5HgsYgjDlHzvJ-TrG4HXSfClVPbWUgM95xvq0axAAHxXbXFWGvxitG7NQClHeFUbeOIgRaBNrVIPs2V9zSSQsrB-glcR9eCde9Nobo?key=Zx6O74W0KPSPm_JjEYRzNw\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Hodnocen\u00ed jednotliv\u00fdch produkt\u016f v shoppingu<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Heureka<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kde se zobrazuj\u00ed?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>U produkt\u016f v e-shopech<\/li>\n\n\n\n<li>V porovn\u00e1va\u010d\u00edch cen<\/li>\n\n\n\n<li>Profil firmy na Heureka.cz<\/li>\n\n\n\n<li>Badge \u201eOv\u011b\u0159eno z\u00e1kazn\u00edky\u201c na webu<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jak je z\u00edskat?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aktivujte \"<a href=\"https:\/\/www.overenozakazniky.cz\/\">Ov\u011b\u0159eno z\u00e1kazn\u00edky<\/a>\" <\/li>\n\n\n\n<li>Povzbuzujte z\u00e1kazn\u00edky k recenz\u00edm po n\u00e1kupu<\/li>\n\n\n\n<li>E-mail po dokon\u010den\u00ed n\u00e1kupu<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jak implementovat recenze na sv\u016fj \u00fa\u010det\/web?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Registrujte se na <strong>Heureka.cz<\/strong> a aktivujte <strong>Ov\u011b\u0159eno z\u00e1kazn\u00edky<\/strong><\/li>\n\n\n\n<li>Implementujte <strong>Heureka widget<\/strong> pro zobrazen\u00ed recenz\u00ed na webu<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Minim\u00e1ln\u00ed po\u010det recenz\u00ed pro zobrazen\u00ed hv\u011bzdi\u010dek:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Konkr\u00e9tn\u00ed \u010d\u00edslo nyn\u00ed Heureka neuv\u00e1d\u00ed, d\u0159\u00edve to bylo 50 recenz\u00ed pro modr\u00fd badge a 100 pro zlat\u00fd (za 90 dn\u00ed)<\/li>\n\n\n\n<li>Aktu\u00e1ln\u011b Heureka ud\u00e1v\u00e1:\n<ul class=\"wp-block-list\">\n<li><strong>Modr\u00fd badge<\/strong> - des\u00edtky hodnocen\u00ed za 180 dn\u00ed + celkem 90 % + hodnocen\u00ed za posledn\u00edch 90 dn\u00ed<\/li>\n\n\n\n<li><strong>Zlat\u00fd badge<\/strong> - stovky hodnocen\u00ed za 180 dn\u00ed + celkem 97% + hodnocen\u00ed za posledn\u00edch 90 dn\u00ed<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXf1hna9NHOM-xw5zBRvJ1S9YdOZhemgbmoF7qvoj5Rxj8Le8MRkNm3TmulY2IUNJUQQOB1a0x3gD5Bfp2TVZ5HaGW8PlhrJLlkkXt-1DxLGu2mAsBipVAR6UF4A1vBqhhgAEDBI?key=Zx6O74W0KPSPm_JjEYRzNw\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Profil e-shopu na Heureka.cz<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXekSli5MlIGeavglD2AERnSszf70CZcskv1ah5mQs5jKN50AR1qn2TgaDfgQZrrRCeyqo0rMJH6DZOFBXWaiS49Wwa_Rlwwq5mLp3sgmDrBsa389vR9AVHZ8VrOP4QpSCTSu-Sd1w?key=Zx6O74W0KPSPm_JjEYRzNw\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Zlat\u00fd badge \u201cOv\u011b\u0159eno z\u00e1kazn\u00edky\u201d na webu<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXfj21RLxirk1jGr2xb9DzRgbE1q_ko2W0yiks_lLlKnjl-PLMcnLEFF1s-qh3TdxeEaiwBAIkj_NInzEIgRMJ2qd4MDeLdpN4aUYR0p3WxWhAx1kww9LJH4Q47zngtkeWIyCB-q?key=Zx6O74W0KPSPm_JjEYRzNw\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Modr\u00fd badge \u201cOv\u011b\u0159eno z\u00e1kazn\u00edky\u201d na webu<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXc3qmV_BR9cD5fP9AdgQO7Q3-745tUvO01I-JxUhrJWJjbpaz38c4XISDmXSHfTNyk6sOm-hSZyXCQkjzKDkm9azpHlX2ZUBLKS_k7mYxSlQ0b9451sJUvLxzkD-tFuZgtCKfOB?key=Zx6O74W0KPSPm_JjEYRzNw\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Produktov\u00e9 recenze na Heureka.cz<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Zbo\u017e\u00ed.cz<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kde se zobrazuj\u00ed?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>U produkt\u016f v e-shopech<\/li>\n\n\n\n<li>V porovn\u00e1va\u010d\u00edch cen<\/li>\n\n\n\n<li>U profilu firmy<\/li>\n\n\n\n<li>Ve vyhled\u00e1v\u00e1n\u00ed<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jak je z\u00edskat?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Povzbuzujte z\u00e1kazn\u00edky k recenz\u00edm<\/strong> po n\u00e1kupu<\/li>\n\n\n\n<li>Um\u00edst\u011bte na sv\u016fj eshop<strong> ikonky\/widgety Zbo\u017e\u00ed.cz<\/strong>, kter\u00e9 odkazuj\u00ed na profil e-shopu<\/li>\n\n\n\n<li>E-mailov\u00fd sb\u011br po uskute\u010dn\u011bn\u00e9m n\u00e1kupu<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jak implementovat recenze na sv\u016fj \u00fa\u010det\/web?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Je pot\u0159eba m\u00edt nastaven\u00e9 <strong>standardn\u00ed m\u011b\u0159en\u00ed konverz\u00ed<\/strong> na Zbo\u017e\u00ed.cz<\/li>\n\n\n\n<li>Na Zbo\u017e\u00ed.cz zapojte <strong>Hodnocen\u00ed obchodu<\/strong> ve sv\u00e9m \u00fa\u010dtu a p\u0159idejte k\u00f3d na sv\u016fj web<\/li>\n\n\n\n<li>Mo\u017enost vyu\u017e\u00edt API pro integraci a customizaci recenz\u00ed na va\u0161em webu<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Minim\u00e1ln\u00ed po\u010det recenz\u00ed pro zobrazen\u00ed hodnocen\u00ed:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nen\u00ed stanoven \u017e\u00e1dn\u00fd minim\u00e1ln\u00ed po\u010det recenz\u00ed.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXdj_xloKp6LLSV0fEqd3K8qV6LJcE7tHVpiK89_i5OWq0iCtEWDhtROe1eBc5m0BxhoMWtAGdxof60evq4NlHIuS9Z71UqN3h5NgLEsR5sHs-z_660QMqbnhnYD3xdEdGGz7FR2ew?key=Zx6O74W0KPSPm_JjEYRzNw\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Widgety k um\u00edst\u011bn\u00ed na web<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXdHcmxLJ6hhpR486szdSTbTcDOJwrm_PAb6kdRSlhRYibkmyq8_wXRMFd7eylKncma4fg-pZu6YK-bSI6UXxjVDE3pNtQ_Geaufx8w6SJY2Ny6ouolpYDCX4ERmigyIRQjFto6a?key=Zx6O74W0KPSPm_JjEYRzNw\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXeOoqINhXDEOPc375zue31NOkJ8nUYnVlk24_mLmHV_76lUMO0ZboVGh0z5IoEKEQIGC2PZiQtrICXPY86YDAViwmAhGi4dZvfQuYI5u3hWtQnL-dQ6VKXOJxm466oj_6fXdGw1?key=Zx6O74W0KPSPm_JjEYRzNw\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Produktov\u00e9 recenze na Zbo\u017e\u00ed.cz<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXffLbU90dGup7LQD5DoVJdT6gVSoPHilNaOXFJh7ZpqovA0gp49vvlbH3EBfj_ZfLvWKFv_DGy8-YFmaOYOvaoozR7ujKk_l607tl2wlQLVCMSWMsnVQjs2-w1o576Ulz7lUYO39Q?key=Zx6O74W0KPSPm_JjEYRzNw\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXegSERq6Pi9hc8QoCV-MQkhrgYjkTPki5615cYnEhEOwIkPaafLwoZQaUIfuKv5gVz8Sc-cFPAe8-FaJPuX9sj0p78uqRRQGfr6Dec-v1v84bTbftJxpJvVGvndSOPAu1hIUmhy?key=Zx6O74W0KPSPm_JjEYRzNw\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Hodnocen\u00ed obchodu na Zbo\u017e\u00ed.cz<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXcT0SzrUXilWkVTxCZ27-j7KU2getCj8krPzHiBLY5Xojte2Pp8FlPZrSw5meRcuxlg34DB4Dz22xY0msIr6ZRp4qDpJkhYhr-5C0NUevWUoiL7cid680_B3J8TjpmKohNJr4bGag?key=Zx6O74W0KPSPm_JjEYRzNw\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Hodnocen\u00ed obchodu ve vyhled\u00e1v\u00e1n\u00ed Google<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXewuJshDQsLy7C1DP8q7lh-ctAD8zvrJK-ThBHFuSlyPdIczKO52U6c_RlLLSvjmOE6BIGAbmN0LFxIGzMclbzjMqbh8fuixf15QwAKOYEgP4xfvKx5gGtMJl1rTGX9mZAbV2bWvw?key=Zx6O74W0KPSPm_JjEYRzNw\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Hodnocen\u00ed obchodu ve vyhled\u00e1v\u00e1n\u00ed Seznamu<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Firmy.cz<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kde se zobrazuj\u00ed?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ve vyhled\u00e1va\u010di Seznam.cz<\/li>\n\n\n\n<li>Na platform\u011b Firmy.cz<\/li>\n\n\n\n<li>V Mapy.cz<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jak je z\u00edskat?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Z\u00e1kazn\u00edci mohou <strong>hodnotit firmu p\u0159\u00edmo na Firmy.cz<\/strong><\/li>\n\n\n\n<li>Odkaz na hodnocen\u00ed m\u016f\u017eete sd\u00edlet se z\u00e1kazn\u00edky<\/li>\n\n\n\n<li>Recenze mohou b\u00fdt z\u00edsk\u00e1v\u00e1ny automaticky po slu\u017eb\u011b\/n\u00e1kupu<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jak implementovat recenze na sv\u016fj \u00fa\u010det\/web?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vytvo\u0159te si firemn\u00ed profil na Firmy.cz<\/li>\n\n\n\n<li>Sd\u00edlejte odkaz na recenze se z\u00e1kazn\u00edky<\/li>\n\n\n\n<li>Pou\u017eijte widget Seznam.cz hodnocen\u00ed na webu<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Minim\u00e1ln\u00ed po\u010det recenz\u00ed pro zobrazen\u00ed hodnocen\u00ed:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nen\u00ed stanoven \u017e\u00e1dn\u00fd minim\u00e1ln\u00ed po\u010det recenz\u00ed.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXfyWAaCjOSgo2WhzFU6CYc8wUmxtl_Rc4E-kCXNs5Pq049df-Y-A6wewGNctXtAoDemPdWeOCP1RBCYaUvYzWM3pbHGg6ui8KuJ98kqD054tpFIFWQHCpmNbCJyUe_P6hHf9jUIJw?key=Zx6O74W0KPSPm_JjEYRzNw\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Hodnocen\u00ed obchodu ve vyhled\u00e1v\u00e1n\u00ed na Google<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXebLEqyMcYIRlIXVpOMerQeeWIUHS31B3wCGSYVlyLRuknz6W1B3vgab9xrB2Y5pTj_lnjx8CEROHeAJeHYzOesr8gRMO3H6RoS5Tg6Xp3I-J3FxE6VQA2VnA3wa4jVhyb2yQB5oA?key=Zx6O74W0KPSPm_JjEYRzNw\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Hodnocen\u00ed obchodu ve vyhled\u00e1v\u00e1n\u00ed seznam.cz<\/em><br><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXcxCv0Qm-mrwlnPaK0crS6mEPiqas2faVmdx3TI_00VFG1EgCIY-Steo3cDz6i6F-WPhRsVCwMzV7d36diefjONnrF4V87MTOl5gdBXhvvo-BcH-zHbWODM9cnRtLOrnd5eDUYB?key=Zx6O74W0KPSPm_JjEYRzNw\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Hodnocen\u00ed obchodu na mapy.cz<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7. Trustpilot a dal\u0161\u00ed recenzn\u00ed platformy<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kde se zobrazuj\u00ed?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed<\/li>\n\n\n\n<li>Na firemn\u00edm profilu dan\u00e9 platformy<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jak je z\u00edskat?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pos\u00edlejte z\u00e1kazn\u00edk\u016fm odkazy na recenzn\u00ed platformy<\/li>\n\n\n\n<li>Pou\u017eijte e-mailov\u00e9 kampan\u011b pro z\u00edsk\u00e1n\u00ed hodnocen\u00ed<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jak implementovat recenze na sv\u016fj \u00fa\u010det\/web?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vytvo\u0159te si firemn\u00ed \u00fa\u010det na dan\u00e9 platform\u011b<\/li>\n\n\n\n<li>Pou\u017eijte widgety k integraci na web<\/li>\n\n\n\n<li>Automatizujte sb\u011br recenz\u00ed pomoc\u00ed e-mailov\u00fdch kampan\u00ed<\/li>\n<\/ul>\n\n\n\t\t\t\t<div class=\"component-article-highlight bg-secondary-500 text-center p-6 lg:p-10 my-10 lg:my-16 not-prose\">\n\t\t\t\t\t\t\t<div class=\"max-w-4xl mx-auto flex flex-col gap-y-5\">\n\t\t\t\t\t<div class=\"text-primary-500 uppercase text-xl text-balance\">\n\t\t\t\tDal\u0161\u00ed popul\u00e1rn\u00ed recenzn\u00ed platformy \n\t\t\t<\/div>\n\t\t\t\t<h2 class=\"text-white font-bold text-2xl lg:text-3xl uppercase\">\n\t\t\tv r\u016fzn\u00fdch zem\u00edch:\n\t\t<\/h2>\n\t\t<div class=\"prose prose-invert text-lg\/[1.25] lg:text-xl\/[1.25] text-balance\">\n\t\t\t<ul>\n<li style=\"text-align: left;\"><strong>CZ:<\/strong> Heureka, Zbo\u017e\u00ed.cz, Firmy.cz, Srovname.cz, Spolehliverecenze.cz, shoproku.cz<\/li>\n<li style=\"text-align: left;\"><strong>DE:<\/strong> Trusted Shops, eKomi, ProvenExpert<\/li>\n<li style=\"text-align: left;\"><strong>SK:<\/strong> Heureka.sk, NajNakup.sk, Azet.sk<\/li>\n<li style=\"text-align: left;\"><strong>PL:<\/strong> Opineo, Ceneo, Allegro Recenze<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXdo5_hrNJYgFyt6b6675_hdeBSjqNOtbTfDO1Mk_JBpx_IE7BaQI-uH_r65wzJZ--a9SI56lVNWCgnyBmL1H6anLfJsZHzYD2iqBLriOzS_zRSGreUasHdTG3DBcC5upCSw8fWy?key=Zx6O74W0KPSPm_JjEYRzNw\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXeFJVM58FPq3BwgmU2PHs8x6K7VuU78Y0IXwgHnSk_tjd5kZnFeaBjTRuLOyqX1TnRSP6a2H-07MUIXt453tD8NDTG_fXPi62_8V4ErfSbwH_VSbYwGLQ5a41sSF1nNwg-7AjC4Qg?key=Zx6O74W0KPSPm_JjEYRzNw\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXdczeDSEY_lmiF6dcijIQsUvlnsgXwq6kTGSPOpCalBgaVEQKl0MY5FN02d1wMNLgom_wNcwJABI9qEP7ecXygEK2Mvu_o6UP30VfVKxzZuemQpQG8s7VbfovG3EKejuOy0BziCBw?key=Zx6O74W0KPSPm_JjEYRzNw\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Hodnocen\u00ed obchodu na platform\u011b trustpilot.com + badge na webu<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXeFuIUKipImJ8U3aMIClBZwtrGNbv3Sl4F8Xsz415YYal2V_3EV_nbG6VSzxEupNvmwsWwvoFCUilij6uwGp1OEq9xoKY0aNajvhOvKWh-9MIgTRpZQ7NxDsGXhvcrJsUzwFzaUTA?key=Zx6O74W0KPSPm_JjEYRzNw\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Badge Trusted Shops na webu<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXdS_o_FZpfAAh7ImvIQt4YlmZjWPgLIy8gKJ-nNcsK4AOwSnX-83Mz4_r-tzVA05Vw8LwT1_c-qrrcXC86wv-9CE63rQbfrIVGBOVPJDyJqcGDaIDEcTySzP0BfXAuVbveISX-_yA?key=Zx6O74W0KPSPm_JjEYRzNw\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Profil obchodu na Trusted Shops<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXdB8LpmMp7Oc9sbiG-9TL0MHqnlh8aiR2YywzPPFkB1aEeDMREoHUNnvm_2UpIReOqLg4iZUoLSaZrAO7aJy5mWzWR0W2o6xsIwDU9dlofrsSAp6rSWl9BRraTeYOW9WOgZbE_Rvw?key=Zx6O74W0KPSPm_JjEYRzNw\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Spolehliv\u00e9 recenze \/ eKomi \/ Trusted Shops certifik\u00e1t<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXeE0N5fUlSxZ5ORKu_dsHbpVEchtZDo1teRrQZ8UYUyEAfONQbMBk-N0LQwR1saKd7_at0rBNPmsVp_r0Y5XGQvkwJiImWSU1Bs--a43WyoDhUELLHp8Lxq0pJWwekSJfo2Vkf2gg?key=Zx6O74W0KPSPm_JjEYRzNw\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXcpIi-X9OJvxfA498wipRYy5GQ1OxGcPkyJ7Pf3vDoiBGpG4zvBT5UDL9my1HV_pbMVsCQhxl8bOuOILW9fJLuA8u1qOBKzvfJNkIHtkaNg5h-QlEcOlLe4sMsOZFTj88f2lI0X?key=Zx6O74W0KPSPm_JjEYRzNw\" alt=\"\" style=\"width:612px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Badge Shoproku.cz na webu<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>8. Recenze na specializovan\u00fdch platform\u00e1ch<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TripAdvisor<\/strong> (hotely, restaurace, cestov\u00e1n\u00ed)<\/li>\n\n\n\n<li><strong>Booking.com <\/strong>(ubytov\u00e1n\u00ed)<\/li>\n\n\n\n<li><strong>Yelp<\/strong> (lok\u00e1ln\u00ed slu\u017eby, gastronomie)<\/li>\n\n\n\n<li><strong>Atmoskop a Glassdoor<\/strong> (hodnocen\u00ed zam\u011bstnavatel\u016f)<\/li>\n\n\n\n<li><strong>G2 a Capterra <\/strong>(software a B2B slu\u017eby)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jak je z\u00edskat?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aktivn\u011b komunikujte se z\u00e1kazn\u00edky a motivujte je ke sd\u00edlen\u00ed zku\u0161enost\u00ed<\/li>\n\n\n\n<li>Vyu\u017eijte v\u011brnostn\u00ed programy a odm\u011bny za recenze<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jak implementovat recenze na sv\u016fj \u00fa\u010det\/web?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vytvo\u0159te si profil na dan\u00e9 platform\u011b<\/li>\n\n\n\n<li>Sd\u00edlejte odkazy na recenze v emailech a na soci\u00e1ln\u00edch s\u00edt\u00edch<\/li>\n\n\n\n<li>Pou\u017eijte widgety pro zobrazen\u00ed recenz\u00ed na webu<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tabulka porovn\u00e1n\u00ed recenzn\u00edch syst\u00e9m\u016f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1te ve v\u0161ech t\u011bch platform\u00e1ch trochu zmatek? P\u0159ipravili jsme pro v\u00e1s p\u0159ehlednou tabulku, kterou si m\u016f\u017eete ulo\u017eit i ve <a href=\"https:\/\/drive.google.com\/file\/d\/1Yk6qMhnzIHu1kWWHjB0UDuziFhyXb_mZ\/view?usp=sharing\" target=\"_blank\" rel=\"noopener\" title=\"\">form\u00e1tu PDF <\/a>a pou\u017e\u00edvat ji jako \u0161ikovn\u00fd tah\u00e1k.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/drive.google.com\/file\/d\/1Yk6qMhnzIHu1kWWHjB0UDuziFhyXb_mZ\/view?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\">St\u00e1hnout PDF<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Platforma<\/strong><\/td><td><strong>Typ recenz\u00ed<\/strong><\/td><td><strong>Kde se zobrazuj\u00ed?<\/strong><\/td><td><strong>Ovliv\u0148uje SEO?<\/strong><\/td><td><strong>Minim\u00e1ln\u00ed po\u010det recenz\u00ed pro hv\u011bzdi\u010dky<\/strong><\/td><\/tr><tr><td>Google My Business<\/td><td>Firemn\u00ed<\/td><td>Google Search, Google Maps<\/td><td>Ano<\/td><td>5<\/td><\/tr><tr><td>Google Customer Reviews<\/td><td>Firemn\u00ed<\/td><td>Google Search, web e-shopu<\/td><td>Ano<\/td><td>100 za posledn\u00edch 12 m\u011bs\u00edc\u016f (doporu\u010deno)<\/td><\/tr><tr><td>Google Product Reviews<\/td><td>Produktov\u00e9<\/td><td>Google Shopping, Google Search<\/td><td>Ano<\/td><td>50 (nap\u0159\u00ed\u010d produkty)<\/td><\/tr><tr><td>Heureka<\/td><td>Produktov\u00e9 + Firemn\u00ed<\/td><td>Heureka.cz, e-shopy<\/td><td>Ano<\/td><td>des\u00edtky (za posledn\u00edch 90 dn\u00ed)<\/td><\/tr><tr><td>Zbo\u017e\u00ed.cz<\/td><td>Produktov\u00e9 + Firemn\u00ed<\/td><td>Zbo\u017e\u00ed.cz, e-shopy, ve vyhled\u00e1v\u00e1n\u00ed<\/td><td>Ano<\/td><td>Nen\u00ed stanoveno<\/td><\/tr><tr><td>Firmy.cz<\/td><td>Firemn\u00ed<\/td><td>Profil na firmy.cz, Mapy.cz, ve vyhled\u00e1v\u00e1n\u00ed<\/td><td>Ano (Seznam)<\/td><td>Nen\u00ed stanoveno<\/td><\/tr><tr><td>Trustpilot<\/td><td>Firemn\u00ed<\/td><td>Google Search, web firmy, profil firmy na platform\u011b<\/td><td>Ano<\/td><td>Nen\u00ed stanoveno<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Na\u0161e best practices a doporu\u010den\u00ed<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nastavili jste si recenze na sv\u00e9m eshopu? Super, ale t\u00edm pr\u00e1ce teprve za\u010d\u00edn\u00e1! Pouh\u00e9 sb\u00edr\u00e1n\u00ed hodnocen\u00ed nesta\u010d\u00ed. Pokud je spr\u00e1vn\u011b nespravujete a nevyu\u017e\u00edv\u00e1te, p\u0159ich\u00e1z\u00edte o obrovsk\u00fd potenci\u00e1l. <strong>Kl\u00ed\u010dem k \u00fasp\u011bchu je aktivn\u00ed p\u0159\u00edstup, kter\u00fd v\u00e1m pom\u016f\u017ee nejen zv\u00fd\u0161it d\u016fv\u011bryhodnost, ale tak\u00e9 podpo\u0159it prodeje.<\/strong> Tady jsou na\u0161e doporu\u010den\u00ed, jak na spr\u00e1vu recenz\u00ed efektivn\u011b:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Motivujte z\u00e1kazn\u00edky<\/strong>: Nab\u00edzejte slevov\u00e9 kup\u00f3ny, \u00fa\u010dast v sout\u011b\u017e\u00edch nebo v\u011brnostn\u00ed body jako pob\u00eddku k naps\u00e1n\u00ed recenze.<br><\/li>\n\n\n\n<li><strong>Reagujte na recenze<\/strong>: Aktivn\u00ed odpov\u011bdi na pozitivn\u00ed i negativn\u00ed hodnocen\u00ed ukazuj\u00ed z\u00e1kazn\u00edk\u016fm, \u017ee v\u00e1m na nich z\u00e1le\u017e\u00ed a \u017ee jejich n\u00e1zory berete v\u00e1\u017en\u011b.<br><\/li>\n\n\n\n<li><strong>Zviditeln\u011bte nejlep\u0161\u00ed recenze<\/strong>: Vyu\u017e\u00edvejte pozitivn\u00ed ohlasy ve sv\u00fdch marketingov\u00fdch kampan\u00edch, na soci\u00e1ln\u00edch s\u00edt\u00edch nebo p\u0159\u00edmo na str\u00e1nk\u00e1ch produkt\u016f.<br><\/li>\n\n\n\n<li><strong>Zpracov\u00e1vejte negativn\u00ed recenze konstruktivn\u011b<\/strong>: Neberte kritiku jako probl\u00e9m, ale jako p\u0159\u00edle\u017eitost ke zlep\u0161en\u00ed. Odpov\u00eddejte profesion\u00e1ln\u011b a nab\u00eddn\u011bte \u0159e\u0161en\u00ed.<br><\/li>\n\n\n\n<li><strong>Udr\u017eujte konstantn\u00ed t\u00f3n komunikace<\/strong>: A\u0165 u\u017e odpov\u00edd\u00e1te na recenze na webu, soci\u00e1ln\u00edch s\u00edt\u00edch nebo Google recenz\u00edch, zachovejte stejn\u00fd styl a t\u00f3n, kter\u00fd odpov\u00edd\u00e1 va\u0161\u00ed zna\u010dce.<br><\/li>\n\n\n\n<li> <strong>Vzd\u011bl\u00e1vejte z\u00e1kazn\u00edky pomoc\u00ed recenz\u00ed<\/strong>: V recenz\u00edch \u010dasto zazn\u00edvaj\u00ed ot\u00e1zky \u010di nejasnosti ohledn\u011b produkt\u016f. Pou\u017eijte je k tvorb\u011b FAQ, blogov\u00fdch \u010dl\u00e1nk\u016f nebo vide\u00ed s vysv\u011btlen\u00edm.<br><\/li>\n\n\n\n<li><strong>Omezte fale\u0161n\u00e9 recenze<\/strong>: Sledujte hodnocen\u00ed a aktivn\u011b odstra\u0148ujte podez\u0159el\u00e9 \u010di neautentick\u00e9 recenze, kter\u00e9 mohou po\u0161kodit d\u016fv\u011bryhodnost va\u0161eho eshopu.<br><\/li>\n\n\n\n<li><strong>Automatizujte proces sb\u011bru recenz\u00ed<\/strong>: Po n\u00e1kupu z\u00e1kazn\u00edky automaticky oslovte a po\u017e\u00e1dejte je o hodnocen\u00ed pomoc\u00ed e-mailu nebo SMS.<br><\/li>\n\n\n\n<li><strong>Vyu\u017e\u00edvejte recenze k optimalizaci sv\u00e9 nab\u00eddky<\/strong>: Sledujte zp\u011btnou vazbu a p\u0159izp\u016fsobte produkty nebo slu\u017eby na z\u00e1klad\u011b re\u00e1ln\u00fdch zku\u0161enost\u00ed z\u00e1kazn\u00edk\u016f.<br><\/li>\n\n\n\n<li><strong>Vyu\u017eijte velk\u00e9 hr\u00e1\u010de ke sv\u00e9mu zviditeln\u011bn\u00ed<\/strong>: Alza, Mall a dal\u0161\u00ed velc\u00ed hr\u00e1\u010di maj\u00ed sv\u00e9 syst\u00e9my hodnocen\u00ed a recenz\u00ed, kter\u00e9 ovliv\u0148uj\u00ed viditelnost a d\u016fv\u011bryhodnost produkt\u016f. Pro men\u0161\u00ed zna\u010dky je to tedy tak\u00e9 zp\u016fsob, jak se zviditelnit a nasb\u00edrat recenze sv\u00fdch produkt\u016f.<br><\/li>\n\n\n\n<li><strong>Sledujte konkurenci a inspirujte se<\/strong>: Pod\u00edvejte se, jak s recenzemi pracuj\u00ed va\u0161i konkurenti, co jim funguje, a zjist\u011bte, jak m\u016f\u017eete sv\u016fj p\u0159\u00edstup je\u0161t\u011b vylep\u0161it.<br><\/li>\n\n\n\n<li><strong>Pou\u017e\u00edvejte recenze jako kreativu v kampan\u00edch<\/strong>: Zapojte autentick\u00e9 z\u00e1kaznick\u00e9 recenze do reklamn\u00edch vizu\u00e1l\u016f, vide\u00ed nebo e-mailov\u00fdch kampan\u00ed. Soci\u00e1ln\u00ed d\u016fkaz funguje skv\u011ble jako p\u0159esv\u011bd\u010div\u00fd argument pro nov\u00e9 z\u00e1kazn\u00edky.<br><\/li>\n\n\n\n<li><strong>Vytv\u00e1\u0159ejte p\u0159\u00edpadov\u00e9 studie z recenz\u00ed<\/strong>: vytvo\u0159te z autentick\u00fdch recenz\u00ed p\u0159\u00edpadovou studii. To pos\u00edl\u00ed d\u016fv\u011bryhodnost a pom\u016f\u017ee dal\u0161\u00edm z\u00e1kazn\u00edk\u016fm s rozhodov\u00e1n\u00edm.<br><\/li>\n\n\n\n<li><strong>Sd\u00edlejte recenze v publikovan\u00fdch \u010dl\u00e1nc\u00edch<\/strong>: Vyu\u017e\u00edvejte recenze jako sou\u010d\u00e1st obsahu na blogu, v PR \u010dl\u00e1nc\u00edch nebo odborn\u00fdch publikac\u00edch. Skute\u010dn\u00e9 zku\u0161enosti z\u00e1kazn\u00edk\u016f dodaj\u00ed va\u0161emu obsahu autenti\u010dnost a d\u016fv\u011bryhodnost.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Z\u00e1v\u011br<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Recenze a hodnocen\u00ed jsou nezbytn\u00e9 pro \u00fasp\u011bch va\u0161eho eshopu. Implementujte syst\u00e9my pro sb\u011br a spr\u00e1vu recenz\u00ed, motivujte z\u00e1kazn\u00edky k jejich psan\u00ed a pravideln\u011b reagujte na zp\u011btnou vazbu. <strong>Budoucnost pat\u0159\u00ed t\u011bm, kte\u0159\u00ed dok\u00e1\u017e\u00ed efektivn\u011b vyu\u017e\u00edt s\u00edlu recenz\u00ed.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V na\u0161em \u010dl\u00e1nku jsme cht\u011bli kone\u010dn\u011b tyto mo\u017enosti shrnout a p\u0159idat n\u00e1vod, jak recenze nastavit, aby i va\u0161e zna\u010dka m\u011bla perfektn\u011b podchycen\u00e9 recenze. Poj\u010fme si je jednu po druh\u00e9 proj\u00edt a uk\u00e1zat si, jak je efektivn\u011b implementovat. 1. Google My Business Kde se zobrazuj\u00ed? Jak je z\u00edskat? Jak implementovat recenze na sv\u016fj \u00fa\u010det\/web? Minim\u00e1ln\u00ed po\u010det [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_acf":"","inline_featured_image":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-431","post","type-post","status-publish","format-standard","hentry","category-srovnavace-zbozi"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Kter\u00e9 recenze ovliv\u0148uj\u00ed v\u00e1\u0161 e-shop: Google, Heureka, Zbo\u017e\u00ed.cz i produktov\u00e1 hodnocen\u00ed. 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