{"id":1945,"date":"2026-07-23T20:40:28","date_gmt":"2026-07-23T18:40:28","guid":{"rendered":"https:\/\/mairateam.com\/?p=1945"},"modified":"2026-07-28T16:44:41","modified_gmt":"2026-07-28T14:44:41","slug":"allegro-jak-prodavat-pruvodce","status":"publish","type":"post","link":"https:\/\/mairateam.com\/cs\/allegro-jak-prodavat-pruvodce\/","title":{"rendered":"Jak prod\u00e1vat na Allegru: pr\u016fvodce pro e-shopy 2026"},"content":{"rendered":"\t\t\t\t<div class=\"component-article-highlight bg-secondary-500 text-center p-6 lg:p-10 my-10 lg:my-16 not-prose\">\n\t\t\t\t\t\t\t<div class=\"max-w-4xl mx-auto flex flex-col gap-y-5\">\n\t\t\t\t\t<div class=\"text-primary-500 uppercase text-xl text-balance\">\n\t\t\t\tTL;DR\n\t\t\t<\/div>\n\t\t\t\t<h2 class=\"text-white font-bold text-2xl lg:text-3xl uppercase\">\n\t\t\tNejdostupn\u011bj\u0161\u00ed tr\u017ei\u0161t\u011b pro expanzi do CEE\n\t\t<\/h2>\n\t\t<div class=\"prose prose-invert text-lg\/[1.25] lg:text-xl\/[1.25] text-balance\">\n\t\t\t<p>Allegro je druh\u00e1 nejnav\u0161t\u011bvovan\u011bj\u0161\u00ed e\u2011commerce platforma v&nbsp;\u010cesku a&nbsp;s 21 miliony z\u00e1kazn\u00edk\u016f v&nbsp;\u010cR, na Slovensku, v&nbsp;Polsku a&nbsp;Ma\u010farsku nejv\u011bt\u0161\u00ed tr\u017ei\u0161t\u011b regionu. Zalo\u017een\u00ed \u00fa\u010dtu je zdarma, provizi plat\u00edte jen p\u0159i prodeji a&nbsp;nov\u00ed prodejci maj\u00ed uv\u00edtac\u00ed program s&nbsp;0&nbsp;% proviz\u00ed prvn\u00edch 180 dn\u00ed. Jedn\u00edm feedem obslou\u017e\u00edte v\u0161echny \u010dty\u0159i trhy.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<div class=\"component-article-stats not-prose my-8 lg:my-16\">\n\t\t\t\t\t\t\t<div class=\"grid border-y border-secondary-500\/10 divide-y divide-secondary-500\/10\">\n\t\t\t\t\t<div class=\"flex flex-col-reverse md:flex-row justify-between gap-y-2 gap-x-12 lg:gap-x-24 py-5\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex items-center md:text-xl tracking-normal text-balance\">\n\t\t\t\t\t\t<div class=\"[&_strong]:font-bold [&_b]:font-bold\">\n\t\t\t\t\t\t\t<p>z\u00e1kazn\u00edk\u016f Allegra v&nbsp;\u010cR, na Slovensku, v&nbsp;Polsku a&nbsp;Ma\u010farsku<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm:text-right text-5xl font-bold tabular-nums md:min-w-[12rem]\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span gsap-animation=\"count-up\" gsap-start=\"1\" gsap-duration=\"1\" gsap-end=\"21M\" gsap-decimals=\"0\" gsap-suffix=\" %\">21M<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"flex flex-col-reverse md:flex-row justify-between gap-y-2 gap-x-12 lg:gap-x-24 py-5\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex items-center md:text-xl tracking-normal text-balance\">\n\t\t\t\t\t\t<div class=\"[&_strong]:font-bold [&_b]:font-bold\">\n\t\t\t\t\t\t\t<p>provize prvn\u00edch 180 dn\u00ed pro nov\u00e9 prodejce<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm:text-right text-5xl font-bold tabular-nums md:min-w-[12rem]\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span gsap-animation=\"count-up\" gsap-start=\"1\" gsap-duration=\"2\" gsap-end=\"0 %\" gsap-decimals=\"0\" gsap-suffix=\" %\">0&nbsp;%<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"flex flex-col-reverse md:flex-row justify-between gap-y-2 gap-x-12 lg:gap-x-24 py-5\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex items-center md:text-xl tracking-normal text-balance\">\n\t\t\t\t\t\t<div class=\"[&_strong]:font-bold [&_b]:font-bold\">\n\t\t\t\t\t\t\t<p>provize z&nbsp;prodeje podle kategorie<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm:text-right text-5xl font-bold tabular-nums md:min-w-[12rem]\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span gsap-animation=\"count-up\" gsap-start=\"1\" gsap-duration=\"3\" gsap-end=\"4-15 %\" gsap-decimals=\"0\" gsap-suffix=\" %\">4\u200a\u2013\u200a15&nbsp;%<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"flex flex-col-reverse md:flex-row justify-between gap-y-2 gap-x-12 lg:gap-x-24 py-5\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex items-center md:text-xl tracking-normal text-balance\">\n\t\t\t\t\t\t<div class=\"[&_strong]:font-bold [&_b]:font-bold\">\n\t\t\t\t\t\t\t<p>pod\u00edl Allegra na polsk\u00e9m tuzemsk\u00e9m online prodeji<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm:text-right text-5xl font-bold tabular-nums md:min-w-[12rem]\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span gsap-animation=\"count-up\" gsap-start=\"1\" gsap-duration=\"4\" gsap-end=\"40 %\" gsap-decimals=\"0\" gsap-suffix=\" %\">40&nbsp;%<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Allegro hled\u00e1 v \u010cesku 368 000 lid\u00ed m\u011bs\u00ed\u010dn\u011b a hledanost meziro\u010dn\u011b roste o 5 % (Google Keyword Planner, 07\/2026). Pro \u010desk\u00e9 e-shopy to znamen\u00e1 dv\u011b p\u0159\u00edle\u017eitosti najednou: ob\u0159\u00ed n\u00e1v\u0161t\u011bvnost doma a br\u00e1nu na polsk\u00fd trh s 38 miliony spot\u0159ebitel\u016f. Tento pr\u016fvodce vych\u00e1z\u00ed z na\u0161\u00ed intern\u00ed go-to-market metodiky: projdeme provize, registraci, vystaven\u00ed nab\u00eddek, Allegro Ads i expanzi jedn\u00edm feedem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co je Allegro a pro\u010d na n\u011bm prod\u00e1vat?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Allegro je nejv\u011bt\u0161\u00ed online tr\u017ei\u0161t\u011b st\u0159edn\u00ed Evropy s 21 miliony z\u00e1kazn\u00edk\u016f v \u010cesku, na Slovensku, v Polsku a Ma\u010farsku. V \u010cesku je Allegro.cz druhou nejnav\u0161t\u011bvovan\u011bj\u0161\u00ed e-commerce platformou. Prodejce plat\u00ed provizi jen p\u0159i prodeji, zalo\u017een\u00ed \u00fa\u010dtu je zdarma, tak\u017ee vstup nestoj\u00ed nic krom\u011b \u010dasu na setup.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Model je klasick\u00e9 tr\u017ei\u0161t\u011b: vy dod\u00e1te nab\u00eddky, ceny a skladovou dostupnost, Allegro dod\u00e1 n\u00e1v\u0161t\u011bvnost a d\u016fv\u011bru zna\u010dky, kterou v Polsku budovalo p\u0159es 25 let. Skupina Allegro dos\u00e1hla v roce 2025 GMV t\u00e9m\u011b\u0159 70 miliard PLN a jej\u00ed mezin\u00e1rodn\u00ed trhy (\u010cR, SK, HU) rostly meziro\u010dn\u011b o des\u00edtky procent (Allegro, 2026).<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Allegro obsluhuje 21 milion\u016f z\u00e1kazn\u00edk\u016f v \u010cesku, na Slovensku, v Polsku a Ma\u010farsku a v \u010cesku je druhou nejnav\u0161t\u011bvovan\u011bj\u0161\u00ed e-commerce platformou (Allegro, 2026).<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/mairateam.com\/wp-content\/uploads\/22pnn0.png\" alt=\"\u010cty\u0159i trhy Allegra s po\u010dty spot\u0159ebitel\u016f: Polsko, \u010cesko, Slovensko a Ma\u010farsko, celkem 21 milion\u016f z\u00e1kazn\u00edk\u016f\" class=\"wp-image-1986\" srcset=\"https:\/\/mairateam.com\/wp-content\/uploads\/22pnn0.png 1600w, https:\/\/mairateam.com\/wp-content\/uploads\/22pnn0-300x169.png 300w, https:\/\/mairateam.com\/wp-content\/uploads\/22pnn0-1024x576.png 1024w, https:\/\/mairateam.com\/wp-content\/uploads\/22pnn0-768x432.png 768w, https:\/\/mairateam.com\/wp-content\/uploads\/22pnn0-1536x864.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Kolik stoj\u00ed prodej na Allegru?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zalo\u017een\u00ed prodejn\u00edho \u00fa\u010dtu na Allegru je zdarma a provizi plat\u00edte jen p\u0159i prodeji, podle kategorie se pohybuje zhruba od 4 do 15 % (Allegro, 2026). Nov\u00ed prodejci nav\u00edc dostanou uv\u00edtac\u00ed program: 0 % provize prvn\u00edch 180 dn\u00ed, v Polsku prvn\u00edch 90 dn\u00ed. Vstup na Allegro tak lze otestovat prakticky bez rizika.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Polo\u017eka<\/th><th>Allegro<\/th><th>Pozn\u00e1mka<\/th><\/tr><\/thead><tbody><tr><td>Zalo\u017een\u00ed \u00fa\u010dtu<\/td><td>0 EUR<\/td><td>registrace zdarma<\/td><\/tr><tr><td>Poplatek za vystaven\u00ed<\/td><td>0 EUR ve v\u011bt\u0161in\u011b kategori\u00ed<\/td><td>plat\u00edte a\u017e p\u0159i prodeji<\/td><\/tr><tr><td>Provize z prodeje<\/td><td>cca 4 a\u017e 15 %<\/td><td>podle kategorie<\/td><\/tr><tr><td>Uv\u00edtac\u00ed program (CZ\/SK\/HU)<\/td><td>0 % provize prvn\u00edch 180 dn\u00ed<\/td><td>pro nov\u00e9 prodejce<\/td><\/tr><tr><td>Uv\u00edtac\u00ed program (PL)<\/td><td>0 % provize prvn\u00edch 90 dn\u00ed<\/td><td>pro nov\u00e9 prodejce<\/td><\/tr><tr><td>Program 0 % provize na export<\/td><td>do 31. 12. 2026<\/td><td>nov\u00e9 nab\u00eddky na zahrani\u010dn\u00edch trz\u00edch Allegra<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Zdroj: cen\u00edk a n\u00e1pov\u011bda Allegro, 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro prodejce registrovan\u00e9 na Allegro.cz, .sk nebo .hu b\u011b\u017e\u00ed nav\u00edc do konce roku 2026 program 0 % provize na nov\u00e9 exportn\u00ed nab\u00eddky na dal\u0161\u00edch trz\u00edch Allegra (Allegro Help, 2026). Uv\u00edtac\u00ed program a exportn\u00ed program se nedaj\u00ed kombinovat, vyberte ten, kter\u00fd sed\u00ed va\u0161\u00ed f\u00e1zi.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Nov\u00ed prodejci na Allegru plat\u00ed 0 % provizi prvn\u00edch 180 dn\u00ed, v Polsku prvn\u00edch 90 dn\u00ed; zalo\u017een\u00ed \u00fa\u010dtu i vystaven\u00ed nab\u00eddek je zdarma (Allegro, 2026).<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Do kalkulace mar\u017ee zapo\u010d\u00edtejte dopravu do zahrani\u010d\u00ed a vratky. Provize se strh\u00e1v\u00e1 jen z uskute\u010dn\u011bn\u00fdch prodej\u016f, tak\u017ee na rozd\u00edl od kan\u00e1l\u016f s platbou za proklik neplat\u00edte za n\u00e1v\u0161t\u011bvnost, kter\u00e1 nenakoup\u00ed. P\u0159esnou provizi pro v\u00e1\u0161 sortiment si p\u0159ed startem spo\u010d\u00edtejte v ofici\u00e1ln\u00ed kalkula\u010dce poplatk\u016f a proviz\u00ed v n\u00e1pov\u011bd\u011b Allegra, sazby se li\u0161\u00ed po kategori\u00edch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak prob\u00edh\u00e1 registrace na Allegru?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Registrace prodejce na Allegru m\u00e1 5 krok\u016f a je v\u00fdrazn\u011b jednodu\u0161\u0161\u00ed ne\u017e na Amazonu. Zalo\u017e\u00edte firemn\u00ed \u00fa\u010det, ov\u011b\u0159\u00edte e-mail a bankovn\u00ed \u00fa\u010det, nastav\u00edte p\u0159edprodejn\u00ed podm\u00ednky a m\u016f\u017eete vystavovat. Cel\u00fd proces zvl\u00e1dnete za p\u00e1r dn\u00ed, nejd\u00e9le trv\u00e1 ov\u011b\u0159en\u00ed bankovn\u00edho \u00fa\u010dtu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Postup registrace:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Zalo\u017een\u00ed firemn\u00edho \u00fa\u010dtu.<\/strong> I\u010cO, faktura\u010dn\u00ed \u00fadaje, kontaktn\u00ed osoba.<\/li>\n\n\n\n<li><strong>Ov\u011b\u0159en\u00ed e-mailu.<\/strong> Potvrzen\u00ed registrace.<\/li>\n\n\n\n<li><strong>Ov\u011b\u0159en\u00ed bankovn\u00edho \u00fa\u010dtu.<\/strong> Kv\u016fli vypl\u00e1cen\u00ed pen\u011bz z prodej\u016f.<\/li>\n\n\n\n<li><strong>Nastaven\u00ed p\u0159edprodejn\u00edch podm\u00ednek.<\/strong> Doprava, vratky, reklamace, obchodn\u00ed podm\u00ednky.<\/li>\n\n\n\n<li><strong>Vystaven\u00ed nab\u00eddek.<\/strong> Formul\u00e1\u0159em, hromadn\u011b ze souboru, nebo p\u0159es API.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/mairateam.com\/wp-content\/uploads\/u90ml8.png\" alt=\"Registrace prodejce na Allegru v 5 kroc\u00edch od firemn\u00edho \u00fa\u010dtu po vystaven\u00ed nab\u00eddek\" class=\"wp-image-1988\" srcset=\"https:\/\/mairateam.com\/wp-content\/uploads\/u90ml8.png 1600w, https:\/\/mairateam.com\/wp-content\/uploads\/u90ml8-300x169.png 300w, https:\/\/mairateam.com\/wp-content\/uploads\/u90ml8-1024x576.png 1024w, https:\/\/mairateam.com\/wp-content\/uploads\/u90ml8-768x432.png 768w, https:\/\/mairateam.com\/wp-content\/uploads\/u90ml8-1536x864.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Jak vystavit nab\u00eddky na Allegro?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nab\u00eddky na Allegro dostanete t\u0159emi cestami: formul\u00e1\u0159em po jedn\u00e9, hromadn\u00fdm importem ze souboru a\u017e 10 000 nab\u00eddek najednou, nebo p\u0159es API, kter\u00e9 Allegro doporu\u010duje pro v\u011bt\u0161\u00ed katalogy. API propoj\u00ed Allegro s e-shopem, skladem i \u00fa\u010detnictv\u00edm, tak\u017ee objedn\u00e1vky nemus\u00edte p\u0159episovat ru\u010dn\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mo\u017enosti pro \u010desk\u00e9 e-shopy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Formul\u00e1\u0159 po jedn\u00e9 nab\u00eddce.<\/strong> Pro testov\u00e1n\u00ed a mal\u00e9 katalogy.<\/li>\n\n\n\n<li><strong>Hromadn\u00e9 vystaven\u00ed ze souboru.<\/strong> A\u017e 10 000 nab\u00eddek najednou, vhodn\u00e9 pro prvn\u00ed nahr\u00e1n\u00ed katalogu.<\/li>\n\n\n\n<li><strong>Allegro API.<\/strong> Doporu\u010den\u00e1 cesta: napojen\u00ed e-shopu, skladu a \u00fa\u010detnictv\u00ed, automatick\u00e1 synchronizace cen a dostupnosti.<\/li>\n\n\n\n<li><strong>Integra\u010dn\u00ed n\u00e1stroje Base a Omnicado.<\/strong> P\u0159evedou st\u00e1vaj\u00edc\u00ed feed do form\u00e1tu Allegra a \u0159e\u0161\u00ed objedn\u00e1vky.<\/li>\n\n\n\n<li><strong>Shoptet.<\/strong> Pro e-shopy na Shoptetu existuje p\u0159\u00edm\u00e9 propojen\u00ed: produkty, objedn\u00e1vky i sklad na jednom m\u00edst\u011b.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Kvalita dat rozhoduje o viditelnosti stejn\u011b jako u Googlu: n\u00e1zvy, parametry a spr\u00e1vn\u00e9 kategorie ur\u010duj\u00ed, kde v\u00e1s kupuj\u00edc\u00ed najde. MAIRA spravuje feedy s v\u00edce ne\u017e 14 miliony SKUs, a proto v\u00edme, \u017ee \u0161patn\u00e1 data neoprav\u00ed \u017e\u00e1dn\u00e1 reklama.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak funguje Allegro Ads?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Allegro Ads nab\u00edz\u00ed dva hlavn\u00ed form\u00e1ty. Sponzorovan\u00e9 nab\u00eddky funguj\u00ed na CPC modelu: plat\u00edte za proklik a nab\u00eddka se zobrazuje podle fr\u00e1ze, kterou kupuj\u00edc\u00ed hled\u00e1. Grafick\u00e9 reklamy funguj\u00ed na CPT modelu (platba za tis\u00edc zobrazen\u00ed), zobrazuj\u00ed se na homepage a nad v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed, zat\u00edm jen na Allegro.pl.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Form\u00e1t<\/th><th>Model platby<\/th><th>Um\u00edst\u011bn\u00ed<\/th><th>Dostupnost<\/th><\/tr><\/thead><tbody><tr><td>Sponzorovan\u00e9 nab\u00eddky<\/td><td>CPC (za proklik)<\/td><td>v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed podle fr\u00e1ze kupuj\u00edc\u00edho<\/td><td>v\u0161echny trhy Allegra<\/td><\/tr><tr><td>Grafick\u00e9 reklamy<\/td><td>CPT (za tis\u00edc zobrazen\u00ed)<\/td><td>homepage, nad v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed<\/td><td>jen Allegro.pl<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Zdroj: Allegro Ads, 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Doporu\u010den\u00fd postup z kampan\u00ed, kter\u00e9 spravujeme: nejd\u0159\u00edv organika (kvalitn\u00ed nab\u00eddky, konkuren\u010dn\u00ed cena, rychl\u00e9 doru\u010den\u00ed), pak sponzorovan\u00e9 nab\u00eddky na sortiment s nejlep\u0161\u00ed mar\u017e\u00ed. Sponzorovan\u00e1 nab\u00eddka s nekonkuren\u010dn\u00ed cenou jen p\u00e1l\u00ed rozpo\u010det.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Allegro Ads je z\u00e1rove\u0148 sou\u010d\u00e1st \u0161ir\u0161\u00edho trendu retailov\u00fdch m\u00e9di\u00ed v regionu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak expandovat p\u0159es Allegro do Polska, na Slovensko a do Ma\u010farska?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Allegro je nejjednodu\u0161\u0161\u00ed expanzn\u00ed kan\u00e1l pro \u010desk\u00e9 e-shopy: jedn\u00edm feedem obslou\u017e\u00edte v\u0161echny trhy. Sta\u010d\u00ed p\u0159idat doru\u010dov\u00e1n\u00ed do dan\u00e9 zem\u011b, Allegro automaticky p\u0159epo\u010d\u00edt\u00e1 m\u011bnu a p\u0159elo\u017e\u00ed produkty. Polsko s 38 miliony spot\u0159ebitel\u016f je nejv\u011bt\u0161\u00ed p\u0159\u00edle\u017eitost, objedn\u00e1vky na Allegru tvo\u0159\u00ed a\u017e 40 % tamn\u00edho tuzemsk\u00e9ho online prodeje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010c\u00edsla jednotliv\u00fdch trh\u016f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Polsko:<\/strong> 38 milion\u016f spot\u0159ebitel\u016f, objedn\u00e1vky na Allegru tvo\u0159\u00ed a\u017e 40 % tuzemsk\u00e9ho online prodeje. Dom\u00e1c\u00ed h\u0159i\u0161t\u011b Allegra a nejv\u011bt\u0161\u00ed e-commerce trh regionu.<\/li>\n\n\n\n<li><strong>Slovensko:<\/strong> t\u00e9m\u011b\u0159 5,5 milionu spot\u0159ebitel\u016f, 77 % z nich u\u017e nakoupilo v zahrani\u010dn\u00edch e-shopech. Mezi nejobl\u00edben\u011bj\u0161\u00ed kategorie online n\u00e1kup\u016f pat\u0159\u00ed m\u00f3da a d\u016fm a zahrada. Jazykov\u011b i logisticky nejbli\u017e\u0161\u00ed trh.<\/li>\n\n\n\n<li><strong>Ma\u010farsko:<\/strong> t\u00e9m\u011b\u0159 10 milion\u016f spot\u0159ebitel\u016f, 35 % ned\u00e1vno nakoupilo online od zahrani\u010dn\u00edho prodejce, nej\u010dast\u011bji elektroniku, vybaven\u00ed pro d\u016fm a zahradu a m\u00f3du. Trh s n\u00edzkou konkurenc\u00ed \u010desk\u00fdch prodejc\u016f.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Objedn\u00e1vky na Allegru tvo\u0159\u00ed a\u017e 40 % polsk\u00e9ho tuzemsk\u00e9ho online prodeje; pro vstup do Polska je proto Allegro povinn\u00fd kan\u00e1l (Allegro, 2026).<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Expanze p\u0159es tr\u017ei\u0161t\u011b je prvn\u00ed krok, ne c\u00edlov\u00fd stav. Dlouhodob\u011b nejl\u00e9pe funguje kombinace tr\u017ei\u0161\u0165, vlastn\u00edho e-shopu a cenov\u00fdch srovn\u00e1va\u010d\u016f: tr\u017ei\u0161t\u011b p\u0159inesou rychl\u00e9 objedn\u00e1vky, vlastn\u00ed kan\u00e1ly mar\u017ei a data o z\u00e1kazn\u00edc\u00edch.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/mairateam.com\/wp-content\/uploads\/6a1ep8.png\" alt=\"Diagram jednoho produktov\u00e9ho feedu obsluhuj\u00edc\u00edho Allegro.pl, .cz, .sk a .hu s automatick\u00fdm p\u0159epo\u010dtem m\u011bny a p\u0159ekladem produkt\u016f\" class=\"wp-image-1990\" srcset=\"https:\/\/mairateam.com\/wp-content\/uploads\/6a1ep8.png 1600w, https:\/\/mairateam.com\/wp-content\/uploads\/6a1ep8-300x169.png 300w, https:\/\/mairateam.com\/wp-content\/uploads\/6a1ep8-1024x576.png 1024w, https:\/\/mairateam.com\/wp-content\/uploads\/6a1ep8-768x432.png 768w, https:\/\/mairateam.com\/wp-content\/uploads\/6a1ep8-1536x864.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Kdy se Allegro vyplat\u00ed a jak zapad\u00e1 vedle Amazonu a Kauflandu?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Allegro se vyplat\u00ed e-shop\u016fm, kter\u00e9 cht\u011bj\u00ed r\u016fst doma a z\u00e1rove\u0148 expandovat do CEE: vstup je zdarma, provize jen p\u0159i prodeji a uv\u00edtac\u00ed program s 0 % proviz\u00ed odstra\u0148uje riziko testov\u00e1n\u00ed. Pro z\u00e1padn\u00ed Evropu s\u00e1hn\u011bte po <a href=\"https:\/\/mairateam.com\/cs\/jak-prodavat-na-amazonu-pruvodce\/\">Amazonu<\/a>, pro DACH po Kauflandu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Praktick\u00e9 srovn\u00e1n\u00ed rol\u00ed: Allegro je jedni\u010dka pro Polsko a siln\u00e1 dvojka doma v \u010cesku. Amazon m\u00e1 nejv\u011bt\u0161\u00ed dosah v z\u00e1padn\u00ed Evrop\u011b, ale nejtvrd\u0161\u00ed konkurenci a nejp\u0159\u00edsn\u011bj\u0161\u00ed pravidla. Kaufland nab\u00edz\u00ed nejni\u017e\u0161\u00ed bari\u00e9ru vstupu do N\u011bmecka. Zku\u0161en\u00ed prodejci kombinuj\u00ed v\u0161echna t\u0159i tr\u017ei\u0161t\u011b podle trh\u016f, ne podle sympati\u00ed. Marketplace strategie se skl\u00e1d\u00e1 z rol\u00ed kan\u00e1l\u016f, ne z jedn\u00e9 platformy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tip:<\/strong> Expanzi na nov\u00e9 trhy, v\u010detn\u011b marketplaces jako Allegro, \u0159e\u0161\u00edme na z\u00e1klad\u011b dat v r\u00e1mci slu\u017eby <a href=\"https:\/\/mairateam.com\/cs\/expanze-do-zahranici\/\">Expanze do zahrani\u010d\u00ed<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010cast\u00e9 ot\u00e1zky<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Kolik stoj\u00ed prodej na Allegru?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zalo\u017een\u00ed \u00fa\u010dtu i vystaven\u00ed nab\u00eddek je zdarma, plat\u00edte a\u017e provizi z uskute\u010dn\u011bn\u00e9ho prodeje, podle kategorie zhruba 4 a\u017e 15 %. Nov\u00ed prodejci maj\u00ed uv\u00edtac\u00ed program s 0 % proviz\u00ed prvn\u00edch 180 dn\u00ed (v Polsku 90 dn\u00ed). Neprod\u00e1te, neplat\u00edte (Allegro, 2026).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak dlouho trv\u00e1 registrace prodejce na Allegru?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">N\u011bkolik dn\u00ed. Registrace m\u00e1 5 krok\u016f: firemn\u00ed \u00fa\u010det, ov\u011b\u0159en\u00ed e-mailu, ov\u011b\u0159en\u00ed bankovn\u00edho \u00fa\u010dtu, nastaven\u00ed p\u0159edprodejn\u00edch podm\u00ednek a vystaven\u00ed nab\u00eddek. Nejd\u00e9le obvykle trv\u00e1 ov\u011b\u0159en\u00ed bankovn\u00edho \u00fa\u010dtu. Proti Amazonu je proces v\u00fdrazn\u011b jednodu\u0161\u0161\u00ed a bez schvalov\u00e1n\u00ed kategori\u00ed ve v\u011bt\u0161in\u011b sortimentu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak dostanu produkty na Allegro technicky?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">T\u0159emi cestami: formul\u00e1\u0159em po jedn\u00e9 nab\u00eddce, hromadn\u00fdm importem ze souboru (a\u017e 10 000 nab\u00eddek najednou), nebo p\u0159es Allegro API, kter\u00e9 je doporu\u010den\u00e1 cesta pro v\u011bt\u0161\u00ed katalogy. \u010cesk\u00e9 e-shopy vyu\u017eij\u00ed integrace Base a Omnicado, e-shopy na Shoptetu p\u0159\u00edm\u00e9 propojen\u00ed s produkty, objedn\u00e1vkami i skladem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u016f\u017eu p\u0159es Allegro prod\u00e1vat i v Polsku a Ma\u010farsku?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ano, a je to hlavn\u00ed v\u00fdhoda platformy. Jedn\u00edm feedem obslou\u017e\u00edte Allegro.cz, .sk, .pl i .hu: sta\u010d\u00ed p\u0159idat doru\u010dov\u00e1n\u00ed do dan\u00e9 zem\u011b, m\u011bnu Allegro p\u0159epo\u010d\u00edt\u00e1 a produkty p\u0159elo\u017e\u00ed automaticky. Polsko je nejv\u011bt\u0161\u00ed trh, objedn\u00e1vky na Allegru tam tvo\u0159\u00ed a\u017e 40 % tuzemsk\u00e9ho online prodeje.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak funguje reklama na Allegru?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Allegro Ads m\u00e1 dva form\u00e1ty. Sponzorovan\u00e9 nab\u00eddky plat\u00edte za proklik (CPC) a zobrazuj\u00ed se podle fr\u00e1ze, kterou kupuj\u00edc\u00ed hled\u00e1, na v\u0161ech trz\u00edch. Grafick\u00e9 reklamy plat\u00edte za tis\u00edc zobrazen\u00ed (CPT), b\u011b\u017e\u00ed na homepage a nad v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed, zat\u00edm jen na Allegro.pl.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vyplat\u00ed se Allegro, nebo Amazon?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Podle trhu. Pro Polsko a CEE je Allegro jasn\u00e1 volba: dom\u00e1c\u00ed d\u016fv\u011bra, 21 milion\u016f z\u00e1kazn\u00edk\u016f a 0 % provize na start. Pro z\u00e1padn\u00ed Evropu vede Amazon. Pro N\u011bmecko s ni\u017e\u0161\u00ed konkurenc\u00ed zva\u017ete Kaufland. Zku\u0161en\u00ed prodejci kombinuj\u00ed tr\u017ei\u0161t\u011b podle trh\u016f, ne podle jedn\u00e9 platformy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pot\u0159ebuji pro Allegro p\u0159eklady produkt\u016f?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ne nutn\u011b. Allegro produkty p\u0159i expanzi na dal\u0161\u00ed trhy p\u0159ekl\u00e1d\u00e1 automaticky a p\u0159epo\u010d\u00edt\u00e1v\u00e1 m\u011bny. U top sortimentu ale automatick\u00fd p\u0159eklad doporu\u010dujeme zkontrolovat: n\u00e1zev nab\u00eddky rozhoduje o vyhledatelnosti a strojov\u00e9 chyby sr\u00e1\u017eej\u00ed prodeje i d\u016fv\u011bru kupuj\u00edc\u00edch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Co je uv\u00edtac\u00ed program Allegra?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Program pro nov\u00e9 prodejce: 0 % provize z prodej\u016f prvn\u00edch 180 dn\u00ed na Allegro.cz, .sk a .hu, v Polsku prvn\u00edch 90 dn\u00ed. Umo\u017e\u0148uje otestovat tr\u017ei\u0161t\u011b bez n\u00e1klad\u016f na provize. Nekombinuje se s exportn\u00edm programem 0 % provize, kter\u00fd b\u011b\u017e\u00ed do konce roku 2026 (Allegro Help, 2026).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Allegro je pro \u010desk\u00e9 e-shopy nejdostupn\u011bj\u0161\u00ed tr\u017ei\u0161t\u011b: vstup zdarma, provize 4 a\u017e 15 % jen p\u0159i prodeji, 0 % provize na start a jedn\u00edm feedem trhy s 21 miliony z\u00e1kazn\u00edk\u016f v \u010cR, SK, PL a HU. O v\u00fdsledku rozhodne kvalita nab\u00eddek, cenotvorba a rychlost doru\u010den\u00ed, ne rychlost registrace. Chcete v\u011bd\u011bt, jak poskl\u00e1dat Allegro, Amazon a Kaufland do jedn\u00e9 expanzn\u00ed strategie? <a href=\"https:\/\/mairateam.com\/en\/grab-your-free-audit\/\">Ozv\u011bte se n\u00e1m, audit p\u0159iprav\u00edme zdarma<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jak prod\u00e1vat na Allegru: provize, registrace, Allegro Ads a expanze do Polska, na Slovensko a do Ma\u010farska jedn\u00edm feedem. Pr\u016fvodce pro \u010desk\u00e9 e-shopy.<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-1945","post","type-post","status-publish","format-standard","hentry","category-marketplaces"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Jak prod\u00e1vat na Allegru: provize, registrace, Allegro Ads a expanze do Polska, na Slovensko a do Ma\u010farska jedn\u00edm feedem. 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Proti Amazonu je proces v\u00fdrazn\u011b jednodu\u0161\u0161\u00ed a bez schvalov\u00e1n\u00ed kategori\u00ed ve v\u011bt\u0161in\u011b sortimentu."}},{"@type":"Question","name":"Jak dostanu produkty na Allegro technicky?","acceptedAnswer":{"@type":"Answer","text":"T\u0159emi cestami: formul\u00e1\u0159em po jedn\u00e9 nab\u00eddce, hromadn\u00fdm importem ze souboru (a\u017e 10 000 nab\u00eddek najednou), nebo p\u0159es Allegro API, kter\u00e9 je doporu\u010den\u00e1 cesta pro v\u011bt\u0161\u00ed katalogy. \u010cesk\u00e9 e-shopy vyu\u017eij\u00ed integrace Base a Omnicado, e-shopy na Shoptetu p\u0159\u00edm\u00e9 propojen\u00ed s produkty, objedn\u00e1vkami i skladem."}},{"@type":"Question","name":"M\u016f\u017eu p\u0159es Allegro prod\u00e1vat i v Polsku a Ma\u010farsku?","acceptedAnswer":{"@type":"Answer","text":"Ano, a je to hlavn\u00ed v\u00fdhoda platformy. Jedn\u00edm feedem obslou\u017e\u00edte Allegro.cz, .sk, .pl i .hu: sta\u010d\u00ed p\u0159idat doru\u010dov\u00e1n\u00ed do dan\u00e9 zem\u011b, m\u011bnu Allegro p\u0159epo\u010d\u00edt\u00e1 a produkty p\u0159elo\u017e\u00ed automaticky. Polsko je nejv\u011bt\u0161\u00ed trh, objedn\u00e1vky na Allegru tam tvo\u0159\u00ed a\u017e 40 % tuzemsk\u00e9ho online prodeje."}},{"@type":"Question","name":"Jak funguje reklama na Allegru?","acceptedAnswer":{"@type":"Answer","text":"Allegro Ads m\u00e1 dva form\u00e1ty. Sponzorovan\u00e9 nab\u00eddky plat\u00edte za proklik (CPC) a zobrazuj\u00ed se podle fr\u00e1ze, kterou kupuj\u00edc\u00ed hled\u00e1, na v\u0161ech trz\u00edch. Grafick\u00e9 reklamy plat\u00edte za tis\u00edc zobrazen\u00ed (CPT), b\u011b\u017e\u00ed na homepage a nad v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed, zat\u00edm jen na Allegro.pl."}},{"@type":"Question","name":"Vyplat\u00ed se Allegro, nebo Amazon?","acceptedAnswer":{"@type":"Answer","text":"Podle trhu. Pro Polsko a CEE je Allegro jasn\u00e1 volba: dom\u00e1c\u00ed d\u016fv\u011bra, 21 milion\u016f z\u00e1kazn\u00edk\u016f a 0 % provize na start. Pro z\u00e1padn\u00ed Evropu vede Amazon. Pro N\u011bmecko s ni\u017e\u0161\u00ed konkurenc\u00ed zva\u017ete Kaufland. Zku\u0161en\u00ed prodejci kombinuj\u00ed tr\u017ei\u0161t\u011b podle trh\u016f, ne podle jedn\u00e9 platformy."}},{"@type":"Question","name":"Pot\u0159ebuji pro Allegro p\u0159eklady produkt\u016f?","acceptedAnswer":{"@type":"Answer","text":"Ne nutn\u011b. Allegro produkty p\u0159i expanzi na dal\u0161\u00ed trhy p\u0159ekl\u00e1d\u00e1 automaticky a p\u0159epo\u010d\u00edt\u00e1v\u00e1 m\u011bny. U top sortimentu ale automatick\u00fd p\u0159eklad doporu\u010dujeme zkontrolovat: n\u00e1zev nab\u00eddky rozhoduje o vyhledatelnosti a strojov\u00e9 chyby sr\u00e1\u017eej\u00ed prodeje i d\u016fv\u011bru kupuj\u00edc\u00edch."}},{"@type":"Question","name":"Co je uv\u00edtac\u00ed program Allegra?","acceptedAnswer":{"@type":"Answer","text":"Program pro nov\u00e9 prodejce: 0 % provize z prodej\u016f prvn\u00edch 180 dn\u00ed na Allegro.cz, .sk a .hu, v Polsku prvn\u00edch 90 dn\u00ed. Umo\u017e\u0148uje otestovat tr\u017ei\u0161t\u011b bez n\u00e1klad\u016f na provize. Nekombinuje se s exportn\u00edm programem 0 % provize, kter\u00fd b\u011b\u017e\u00ed do konce roku 2026 (Allegro Help, 2026). Z\u00e1v\u011br Allegro je pro \u010desk\u00e9 e-shopy nejdostupn\u011bj\u0161\u00ed tr\u017ei\u0161t\u011b: vstup zdarma, provize 4 a\u017e 15 % jen p\u0159i prodeji, 0 % provize na start a jedn\u00edm feedem trhy s 21 miliony z\u00e1kazn\u00edk\u016f v \u010cR, SK, PL a HU. O v\u00fdsledku rozhodne kvalita nab\u00eddek, cenotvorba a rychlost doru\u010den\u00ed, ne rychlost registrace. Chcete v\u011bd\u011bt, jak poskl\u00e1dat Allegro, Amazon a Kaufland do jedn\u00e9 expanzn\u00ed strategie? Ozv\u011bte se n\u00e1m, audit p\u0159iprav\u00edme zdarma . Mari\u00e1n La\u0161\u0161\u00e1k PPC Specialist V MAIRA t\u00fdmu se v\u011bnuji v\u00fdkonnostn\u00edmu marketingu, od Google Ads a SA360 a\u017e po srovn\u00e1va\u010de zbo\u017e\u00ed. R\u00e1d zkou\u0161\u00edm nov\u00e9 p\u0159\u00edstupy, testuji r\u016fzn\u00e9 n\u00e1stroje a bav\u00ed m\u011b, \u017ee v PPC sv\u011bt\u011b je v\u017edy kam se posouv"}},{"@type":"Question","name":"Kolik stoj\u00ed prodej na Allegru?","acceptedAnswer":{"@type":"Answer","text":"Zalo\u017een\u00ed \u00fa\u010dtu i vystaven\u00ed nab\u00eddek je zdarma, plat\u00edte a\u017e provizi z uskute\u010dn\u011bn\u00e9ho prodeje, podle kategorie zhruba 4 a\u017e 15 %. Nov\u00ed prodejci maj\u00ed uv\u00edtac\u00ed program s 0 % proviz\u00ed prvn\u00edch 180 dn\u00ed (v Polsku 90 dn\u00ed). Neprod\u00e1te, neplat\u00edte (Allegro, 2026)."}},{"@type":"Question","name":"Jak dlouho trv\u00e1 registrace prodejce na Allegru?","acceptedAnswer":{"@type":"Answer","text":"N\u011bkolik dn\u00ed. Registrace m\u00e1 5 krok\u016f: firemn\u00ed \u00fa\u010det, ov\u011b\u0159en\u00ed e-mailu, ov\u011b\u0159en\u00ed bankovn\u00edho \u00fa\u010dtu, nastaven\u00ed p\u0159edprodejn\u00edch podm\u00ednek a vystaven\u00ed nab\u00eddek. Nejd\u00e9le obvykle trv\u00e1 ov\u011b\u0159en\u00ed bankovn\u00edho \u00fa\u010dtu. Proti Amazonu je proces v\u00fdrazn\u011b jednodu\u0161\u0161\u00ed a bez schvalov\u00e1n\u00ed kategori\u00ed ve v\u011bt\u0161in\u011b sortimentu."}},{"@type":"Question","name":"Jak dostanu produkty na Allegro technicky?","acceptedAnswer":{"@type":"Answer","text":"T\u0159emi cestami: formul\u00e1\u0159em po jedn\u00e9 nab\u00eddce, hromadn\u00fdm importem ze souboru (a\u017e 10 000 nab\u00eddek najednou), nebo p\u0159es Allegro API, kter\u00e9 je doporu\u010den\u00e1 cesta pro v\u011bt\u0161\u00ed katalogy. \u010cesk\u00e9 e-shopy vyu\u017eij\u00ed integrace Base a Omnicado, e-shopy na Shoptetu p\u0159\u00edm\u00e9 propojen\u00ed s produkty, objedn\u00e1vkami i skladem."}},{"@type":"Question","name":"M\u016f\u017eu p\u0159es Allegro prod\u00e1vat i v Polsku a Ma\u010farsku?","acceptedAnswer":{"@type":"Answer","text":"Ano, a je to hlavn\u00ed v\u00fdhoda platformy. Jedn\u00edm feedem obslou\u017e\u00edte Allegro.cz, .sk, .pl i .hu: sta\u010d\u00ed p\u0159idat doru\u010dov\u00e1n\u00ed do dan\u00e9 zem\u011b, m\u011bnu Allegro p\u0159epo\u010d\u00edt\u00e1 a produkty p\u0159elo\u017e\u00ed automaticky. Polsko je nejv\u011bt\u0161\u00ed trh, objedn\u00e1vky na Allegru tam tvo\u0159\u00ed a\u017e 40 % tuzemsk\u00e9ho online prodeje."}},{"@type":"Question","name":"Jak funguje reklama na Allegru?","acceptedAnswer":{"@type":"Answer","text":"Allegro Ads m\u00e1 dva form\u00e1ty. Sponzorovan\u00e9 nab\u00eddky plat\u00edte za proklik (CPC) a zobrazuj\u00ed se podle fr\u00e1ze, kterou kupuj\u00edc\u00ed hled\u00e1, na v\u0161ech trz\u00edch. Grafick\u00e9 reklamy plat\u00edte za tis\u00edc zobrazen\u00ed (CPT), b\u011b\u017e\u00ed na homepage a nad v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed, zat\u00edm jen na Allegro.pl."}},{"@type":"Question","name":"Vyplat\u00ed se Allegro, nebo Amazon?","acceptedAnswer":{"@type":"Answer","text":"Podle trhu. Pro Polsko a CEE je Allegro jasn\u00e1 volba: dom\u00e1c\u00ed d\u016fv\u011bra, 21 milion\u016f z\u00e1kazn\u00edk\u016f a 0 % provize na start. Pro z\u00e1padn\u00ed Evropu vede Amazon. Pro N\u011bmecko s ni\u017e\u0161\u00ed konkurenc\u00ed zva\u017ete Kaufland. Zku\u0161en\u00ed prodejci kombinuj\u00ed tr\u017ei\u0161t\u011b podle trh\u016f, ne podle jedn\u00e9 platformy."}},{"@type":"Question","name":"Pot\u0159ebuji pro Allegro p\u0159eklady produkt\u016f?","acceptedAnswer":{"@type":"Answer","text":"Ne nutn\u011b. Allegro produkty p\u0159i expanzi na dal\u0161\u00ed trhy p\u0159ekl\u00e1d\u00e1 automaticky a p\u0159epo\u010d\u00edt\u00e1v\u00e1 m\u011bny. U top sortimentu ale automatick\u00fd p\u0159eklad doporu\u010dujeme zkontrolovat: n\u00e1zev nab\u00eddky rozhoduje o vyhledatelnosti a strojov\u00e9 chyby sr\u00e1\u017eej\u00ed prodeje i d\u016fv\u011bru kupuj\u00edc\u00edch."}},{"@type":"Question","name":"Co je uv\u00edtac\u00ed program Allegra?","acceptedAnswer":{"@type":"Answer","text":"Program pro nov\u00e9 prodejce: 0 % provize z prodej\u016f prvn\u00edch 180 dn\u00ed na Allegro.cz, .sk a .hu, v Polsku prvn\u00edch 90 dn\u00ed. Umo\u017e\u0148uje otestovat tr\u017ei\u0161t\u011b bez n\u00e1klad\u016f na provize. Nekombinuje se s exportn\u00edm programem 0 % provize, kter\u00fd b\u011b\u017e\u00ed do konce roku 2026 (Allegro Help, 2026). Z\u00e1v\u011br Allegro je pro \u010desk\u00e9 e-shopy nejdostupn\u011bj\u0161\u00ed tr\u017ei\u0161t\u011b: vstup zdarma, provize 4 a\u017e 15 % jen p\u0159i prodeji, 0 % provize na start a jedn\u00edm feedem trhy s 21 miliony z\u00e1kazn\u00edk\u016f v \u010cR, SK, PL a HU. O v\u00fdsledku rozhodne kvalita nab\u00eddek, cenotvorba a rychlost doru\u010den\u00ed, ne rychlost registrace. Chcete v\u011bd\u011bt, jak poskl\u00e1dat Allegro, Amazon a Kaufland do jedn\u00e9 expanzn\u00ed strategie? Ozv\u011bte se n\u00e1m, audit p\u0159iprav\u00edme zdarma . Mari\u00e1n La\u0161\u0161\u00e1k PPC Specialist V MAIRA t\u00fdmu se v\u011bnuji v\u00fdkonnostn\u00edmu marketingu, od Google Ads a SA360 a\u017e po srovn\u00e1va\u010de zbo\u017e\u00ed. R\u00e1d zkou\u0161\u00edm nov\u00e9 p\u0159\u00edstupy, testuji r\u016fzn\u00e9 n\u00e1stroje a bav\u00ed m\u011b, \u017ee v PPC sv\u011bt\u011b je v\u017edy kam se posouv"}}],"inLanguage":"cs","breadcrumb":{"@id":"https:\/\/mairateam.com\/cs\/allegro-jak-prodavat-pruvodce\/#breadcrumblist"}},{"@type":"Organization","@id":"https:\/\/mairateam.com\/cs\/#organization","name":"MAIRA","description":"MAIRA je performance marketingov\u00e1 agentura ze skupiny Proficio Hub. Spravuje v\u00edce ne\u017e 52 mil. EUR ro\u010dn\u00edch rozpo\u010dt\u016f pro e-commerce, DTC a SaaS klienty nap\u0159\u00ed\u010d Evropou.","url":"https:\/\/mairateam.com\/cs\/","email":"info@mairateam.com","telephone":"+420736241014","foundingDate":"2025-01-01","numberOfEmployees":{"@type":"QuantitativeValue","value":34},"logo":{"@type":"ImageObject","url":"https:\/\/mairateam.com\/wp-content\/uploads\/maira-logo-orange-background.jpg","@id":"https:\/\/mairateam.com\/cs\/allegro-jak-prodavat-pruvodce\/#organizationLogo","width":2048,"height":2048,"caption":"Bright orange poster with very large dark green letters at the bottom spelling a word starting with 'MA...' and a smaller line below that reads 'Make It Rain' (partial view)."},"image":{"@id":"https:\/\/mairateam.com\/cs\/allegro-jak-prodavat-pruvodce\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/maira.team\/","https:\/\/www.linkedin.com\/company\/mairateam\/","https:\/\/clutch.co\/profile\/maira","https:\/\/www.facebook.com\/mairateam"]},{"@type":"Person","@id":"https:\/\/mairateam.com\/cs\/author\/andrej-grajciar\/#author","url":"https:\/\/mairateam.com\/cs\/author\/andrej-grajciar\/","name":"Andrej Grajciar"},{"@type":"WebSite","@id":"https:\/\/mairateam.com\/cs\/#website","url":"https:\/\/mairateam.com\/cs\/","name":"MAIRA","alternateName":"MAIRA Team","inLanguage":"cs-CZ","publisher":{"@id":"https:\/\/mairateam.com\/cs\/#organization"}}]},"og:locale":"cs_CZ","og:site_name":"Maira Team","og:type":"article","og:title":"Jak prod\u00e1vat na Allegru: pr\u016fvodce pro e-shopy 2026 | MAIRA","og:description":"Jak prod\u00e1vat na Allegru: provize, registrace, Allegro Ads a expanze do Polska, na Slovensko a do Ma\u010farska jedn\u00edm feedem. Pr\u016fvodce pro \u010desk\u00e9 e-shopy.","og:url":"https:\/\/mairateam.com\/cs\/allegro-jak-prodavat-pruvodce\/","og:image":"https:\/\/mairateam.com\/wp-content\/uploads\/social.jpg","og:image:secure_url":"https:\/\/mairateam.com\/wp-content\/uploads\/social.jpg","og:image:width":1290,"og:image:height":600,"article:published_time":"2026-07-23T18:40:28+00:00","article:modified_time":"2026-07-28T14:44:41+00:00","article:publisher":"https:\/\/www.facebook.com\/mairateam","twitter:card":"summary","twitter:title":"Jak prod\u00e1vat na Allegru: pr\u016fvodce pro e-shopy 2026 | MAIRA","twitter:description":"Jak prod\u00e1vat na Allegru: provize, registrace, Allegro Ads a expanze do Polska, na Slovensko a do Ma\u010farska jedn\u00edm feedem. Pr\u016fvodce pro \u010desk\u00e9 e-shopy.","twitter:image":"https:\/\/mairateam.com\/wp-content\/uploads\/social.jpg"},"aioseo_meta_data":{"post_id":"1945","title":"Jak prod\u00e1vat na Allegru: pr\u016fvodce pro e-shopy 2026 | MAIRA","description":"Jak prod\u00e1vat na Allegru: provize, registrace, Allegro Ads a expanze do Polska, na Slovensko a do Ma\u010farska jedn\u00edm feedem. 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Nov\u00ed prodejci maj\u00ed uv\u00edtac\u00ed program s 0 % proviz\u00ed prvn\u00edch 180 dn\u00ed (v Polsku 90 dn\u00ed). Neprod\u00e1te, neplat\u00edte (Allegro, 2026)."},{"question":"Jak dlouho trv\u00e1 registrace prodejce na Allegru?","answer":"N\u011bkolik dn\u00ed. Registrace m\u00e1 5 krok\u016f: firemn\u00ed \u00fa\u010det, ov\u011b\u0159en\u00ed e-mailu, ov\u011b\u0159en\u00ed bankovn\u00edho \u00fa\u010dtu, nastaven\u00ed p\u0159edprodejn\u00edch podm\u00ednek a vystaven\u00ed nab\u00eddek. Nejd\u00e9le obvykle trv\u00e1 ov\u011b\u0159en\u00ed bankovn\u00edho \u00fa\u010dtu. Proti Amazonu je proces v\u00fdrazn\u011b jednodu\u0161\u0161\u00ed a bez schvalov\u00e1n\u00ed kategori\u00ed ve v\u011bt\u0161in\u011b sortimentu."},{"question":"Jak dostanu produkty na Allegro technicky?","answer":"T\u0159emi cestami: formul\u00e1\u0159em po jedn\u00e9 nab\u00eddce, hromadn\u00fdm importem ze souboru (a\u017e 10 000 nab\u00eddek najednou), nebo p\u0159es Allegro API, kter\u00e9 je doporu\u010den\u00e1 cesta pro v\u011bt\u0161\u00ed katalogy. \u010cesk\u00e9 e-shopy vyu\u017eij\u00ed integrace Base a Omnicado, e-shopy na Shoptetu p\u0159\u00edm\u00e9 propojen\u00ed s produkty, objedn\u00e1vkami i skladem."},{"question":"M\u016f\u017eu p\u0159es Allegro prod\u00e1vat i v Polsku a Ma\u010farsku?","answer":"Ano, a je to hlavn\u00ed v\u00fdhoda platformy. Jedn\u00edm feedem obslou\u017e\u00edte Allegro.cz, .sk, .pl i .hu: sta\u010d\u00ed p\u0159idat doru\u010dov\u00e1n\u00ed do dan\u00e9 zem\u011b, m\u011bnu Allegro p\u0159epo\u010d\u00edt\u00e1 a produkty p\u0159elo\u017e\u00ed automaticky. Polsko je nejv\u011bt\u0161\u00ed trh, objedn\u00e1vky na Allegru tam tvo\u0159\u00ed a\u017e 40 % tuzemsk\u00e9ho online prodeje."},{"question":"Jak funguje reklama na Allegru?","answer":"Allegro Ads m\u00e1 dva form\u00e1ty. Sponzorovan\u00e9 nab\u00eddky plat\u00edte za proklik (CPC) a zobrazuj\u00ed se podle fr\u00e1ze, kterou kupuj\u00edc\u00ed hled\u00e1, na v\u0161ech trz\u00edch. Grafick\u00e9 reklamy plat\u00edte za tis\u00edc zobrazen\u00ed (CPT), b\u011b\u017e\u00ed na homepage a nad v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed, zat\u00edm jen na Allegro.pl."},{"question":"Vyplat\u00ed se Allegro, nebo Amazon?","answer":"Podle trhu. Pro Polsko a CEE je Allegro jasn\u00e1 volba: dom\u00e1c\u00ed d\u016fv\u011bra, 21 milion\u016f z\u00e1kazn\u00edk\u016f a 0 % provize na start. Pro z\u00e1padn\u00ed Evropu vede Amazon. Pro N\u011bmecko s ni\u017e\u0161\u00ed konkurenc\u00ed zva\u017ete Kaufland. Zku\u0161en\u00ed prodejci kombinuj\u00ed tr\u017ei\u0161t\u011b podle trh\u016f, ne podle jedn\u00e9 platformy."},{"question":"Pot\u0159ebuji pro Allegro p\u0159eklady produkt\u016f?","answer":"Ne nutn\u011b. Allegro produkty p\u0159i expanzi na dal\u0161\u00ed trhy p\u0159ekl\u00e1d\u00e1 automaticky a p\u0159epo\u010d\u00edt\u00e1v\u00e1 m\u011bny. U top sortimentu ale automatick\u00fd p\u0159eklad doporu\u010dujeme zkontrolovat: n\u00e1zev nab\u00eddky rozhoduje o vyhledatelnosti a strojov\u00e9 chyby sr\u00e1\u017eej\u00ed prodeje i d\u016fv\u011bru kupuj\u00edc\u00edch."},{"question":"Co je uv\u00edtac\u00ed program Allegra?","answer":"Program pro nov\u00e9 prodejce: 0 % provize z prodej\u016f prvn\u00edch 180 dn\u00ed na Allegro.cz, .sk a .hu, v Polsku prvn\u00edch 90 dn\u00ed. Umo\u017e\u0148uje otestovat tr\u017ei\u0161t\u011b bez n\u00e1klad\u016f na provize. Nekombinuje se s exportn\u00edm programem 0 % provize, kter\u00fd b\u011b\u017e\u00ed do konce roku 2026 (Allegro Help, 2026). Z\u00e1v\u011br Allegro je pro \u010desk\u00e9 e-shopy nejdostupn\u011bj\u0161\u00ed tr\u017ei\u0161t\u011b: vstup zdarma, provize 4 a\u017e 15 % jen p\u0159i prodeji, 0 % provize na start a jedn\u00edm feedem trhy s 21 miliony z\u00e1kazn\u00edk\u016f v \u010cR, SK, PL a HU. O v\u00fdsledku rozhodne kvalita nab\u00eddek, cenotvorba a rychlost doru\u010den\u00ed, ne rychlost registrace. Chcete v\u011bd\u011bt, jak poskl\u00e1dat Allegro, Amazon a Kaufland do jedn\u00e9 expanzn\u00ed strategie? Ozv\u011bte se n\u00e1m, audit p\u0159iprav\u00edme zdarma . Mari\u00e1n La\u0161\u0161\u00e1k PPC Specialist V MAIRA t\u00fdmu se v\u011bnuji v\u00fdkonnostn\u00edmu marketingu, od Google Ads a SA360 a\u017e po srovn\u00e1va\u010de zbo\u017e\u00ed. R\u00e1d zkou\u0161\u00edm nov\u00e9 p\u0159\u00edstupy, testuji r\u016fzn\u00e9 n\u00e1stroje a bav\u00ed m\u011b, \u017ee v PPC sv\u011bt\u011b je v\u017edy kam se posouv"}]},"value":"faq-page"}]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-07-28 14:45:22","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"created":"2026-07-22 14:15:04","updated":"2026-08-20 20:46:21","ai":{"faqs":[],"keyPoints":[],"schemas":[],"titles":[],"descriptions":[],"socialPosts":{"email":{"subject":"","preview":"","content":""},"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"focus_keyword":"jak prod\u00e1vat na allegru","additional_keywords":null,"truseo_locale":null},"_links":{"self":[{"href":"https:\/\/mairateam.com\/cs\/wp-json\/wp\/v2\/posts\/1945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mairateam.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mairateam.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mairateam.com\/cs\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/mairateam.com\/cs\/wp-json\/wp\/v2\/comments?post=1945"}],"version-history":[{"count":6,"href":"https:\/\/mairateam.com\/cs\/wp-json\/wp\/v2\/posts\/1945\/revisions"}],"predecessor-version":[{"id":2365,"href":"https:\/\/mairateam.com\/cs\/wp-json\/wp\/v2\/posts\/1945\/revisions\/2365"}],"wp:attachment":[{"href":"https:\/\/mairateam.com\/cs\/wp-json\/wp\/v2\/media?parent=1945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mairateam.com\/cs\/wp-json\/wp\/v2\/categories?post=1945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mairateam.com\/cs\/wp-json\/wp\/v2\/tags?post=1945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}