{"id":900,"date":"2026-03-03T10:24:19","date_gmt":"2026-03-03T09:24:19","guid":{"rendered":"https:\/\/mairateam.com\/?page_id=900"},"modified":"2026-03-03T10:24:21","modified_gmt":"2026-03-03T09:24:21","slug":"ebook-produktove-srovnavace","status":"publish","type":"page","link":"https:\/\/mairateam.com\/cs\/ebook-produktove-srovnavace\/","title":{"rendered":"E-book | Produktov\u00e9 srovn\u00e1va\u010de v Evrop\u011b"},"content":{"rendered":"\t\t\t\t<div class=\"component-page-header-default relative text-white pt-8 lg:pt-24 xl:pt-40 pb-16 xl:pb-40 wysiwyg-offset\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid grid-cols-12 items-start gap-y-16 md:gap-x-10\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t<div class=\"col-span-12\">\n\t\t\t\t\t<h1 class=\"text-display-xl text-balance font-bold uppercase max-w-[18ch]\">\n\t\t\t\t\t\tOVL\u00c1DN\u011aTE EVROPSK\u00c9 SROVN\u00c1VA\u010cE ZBO\u017d\u00cd\n\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-span-12 sm:col-span-7 sm:col-start-6\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert max-w-none font-medium text-title-lg text-balance\"><p><span data-path-to-node=\"4,0\">Zbo\u017eov\u00e9 srovn\u00e1va\u010de nejsou jen Heureka a&nbsp;Zbo\u017e\u00ed.cz. <\/span><span data-path-to-node=\"4,2\"><span class=\"citation-39\">Ka\u017ed\u00fd evropsk\u00fd trh m\u00e1 sv\u00e1 specifika a&nbsp;platformy, kter\u00e9 mohou b\u00fdt pro v\u00e1\u0161 e\u2011shop kl\u00ed\u010dem k&nbsp;\u00fasp\u011b\u0161n\u00e9 expanzi<\/span><\/span><span data-path-to-node=\"4,4\">. <\/span><span data-path-to-node=\"4,6\"><span class=\"citation-38\">Z\u00edskejte n\u00e1\u0161 praktick\u00fd e\u2011book pro rok 2026, kter\u00fd v\u00e1s provede sv\u011btem srovn\u00e1va\u010d\u016f od \u010ceska a\u017e po Francii, Polsko \u010di It\u00e1lii<\/span><\/span><span data-path-to-node=\"4,8\">. <\/span><span data-path-to-node=\"4,10\"><span class=\"citation-37\">P\u0159esta\u0148te p\u00e1lit rozpo\u010det na neefektivn\u00edm biddingu a&nbsp;za\u010dn\u011bte vyu\u017e\u00edvat strategie, kter\u00e9 re\u00e1ln\u011b funguj\u00ed<\/span><\/span><span data-path-to-node=\"4,12\">.<\/span><\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mt-8 sm:mt-12\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#ebook\" class=\"btn btn-primary\">\n\t\t\t\t\t\tSt\u00e1hnout ebook\t\t\t<\/a>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<div class=\"component-image relative my-16 sm:my-24 2xl:my-32 wysiwyg-offset\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/2560x0-default\/zbozaky-mocup.avif\" type=\"image\/avif\" width=\"2560\" media=\"(min-width: 1024px)\">\n\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1200x0-default\/zbozaky-mocup.avif\" type=\"image\/avif\" width=\"1200\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/zbozaky-mocup.png\" width=\"2000\" height=\"824\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full h-auto\">\n\t\t\t\t<\/picture>\n\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<div class=\"component-gutenberg-heading prose max-w-full prose-invert\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"max-w-prose text-body-md mx-auto\">\n\t\t\n<h2 class=\"wp-block-heading\">Co v&nbsp;na\u0161em nov\u00e9m e\u2011booku najdete?<\/h2>\n\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<div class=\"component-gutenberg-list prose max-w-full prose-invert\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"max-w-prose text-body-md mx-auto\">\n\t\t\n<ul class=\"wp-block-list\">\n<li><strong>Komplexn\u00ed p\u0159ehled evropsk\u00e9ho trhu:<\/strong> Detailn\u00ed vhled do fungov\u00e1n\u00ed srovn\u00e1va\u010d\u016f v&nbsp;CZ, SK, DE, AT, PL, HU a&nbsp;dal\u0161\u00edch zem\u00edch.+4<\/li>\n\n\n\n<li><strong>Strategie pro Heureku a&nbsp;Zbo\u017e\u00ed.cz:<\/strong> Jak na efektivn\u00ed bidding, pr\u00e1ci s&nbsp;parametry pro lep\u0161\u00ed dohledatelnost a&nbsp;vyu\u017eit\u00ed datov\u00fdch report\u016f pro zv\u00fd\u0161en\u00ed mar\u017ee.+3<\/li>\n\n\n\n<li><strong>Expanze s&nbsp;Idealo a&nbsp;Srovname.cz:<\/strong> Jak vyu\u017e\u00edt fixn\u00ed CPC v&nbsp;zahrani\u010d\u00ed a&nbsp;pro\u010d m\u016f\u017ee b\u00fdt t\u0159et\u00ed nejv\u011bt\u0161\u00ed \u010desk\u00fd srovn\u00e1va\u010d va\u0161\u00edm nejrychleji rostouc\u00edm kan\u00e1lem.+1<\/li>\n\n\n\n<li><strong>Specializovan\u00e9 platformy:<\/strong> V\u0161e o&nbsp;m\u00f3dn\u00edch a&nbsp;n\u00e1bytkov\u00fdch srovn\u00e1va\u010d\u00edch jako Favi, Biano \u010di Glami \u2013 od implementace pixel\u016f a\u017e po pokro\u010dil\u00e9 filtrov\u00e1n\u00ed.+2<\/li>\n\n\n\n<li><strong>Tipy pro polsk\u00fd a&nbsp;ma\u010farsk\u00fd trh:<\/strong> Jak ovl\u00e1dnout Ceneo (Polsko) nebo Arukereso (Ma\u010farsko) a&nbsp;na jak\u00e9 skryt\u00e9 poplatky si d\u00e1t pozor.+2<\/li>\n\n\n\n<li><strong>Technick\u00e1 optimalizace:<\/strong> Praktick\u00e9 rady pro XML feedy, p\u00e1rov\u00e1n\u00ed p\u0159es EAN k\u00f3dy a&nbsp;automatizaci biddingu pomoc\u00ed n\u00e1stroj\u016f jako Mergado nebo Beed.+2<\/li>\n\n\n\n<li><strong>Vyhodnocov\u00e1n\u00ed a&nbsp;analytika:<\/strong> Jak spr\u00e1vn\u011b m\u011b\u0159it v\u00fdkon tam, kde chyb\u00ed nativn\u00ed m\u011b\u0159en\u00ed konverz\u00ed, a&nbsp;jak propojit data s&nbsp;GA4.<\/li>\n<\/ul>\n\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<div class=\"component-gutenberg-paragraph prose max-w-full prose-invert\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"max-w-prose text-body-md mx-auto\">\n\t\t\n<p class=\"wp-block-paragraph\">A nejen to! P\u0159i odb\u011bru na\u0161eho newsletteru m\u016f\u017eete tak\u00e9 nahl\u00e9dnout pod pokli\u010dku na\u0161ich \u00fasp\u011b\u0161n\u00fdch spoluprac\u00ed a&nbsp;pravideln\u011b z\u00edsk\u00e1vat dal\u0161\u00ed know-how MAIRA&nbsp;t\u00fdmu.<\/p>\n\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<div id=\"ebook\" class=\"component-ebook relative my-16 lg:my-24 wysiwyg-offset\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"max-w-4xl mx-auto bg-primary-500 p-8 sm:p-12 xl:p-16\">\n\t\t\t<form action=\"https:\/\/proficio.ecomailapp.cz\/public\/subscribe\/45\/5d6c2adad4897cb6d76f3403a42fb5f5\" method=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"updateExisting\" value=\"1\" \/>\n\t\t\t\t\t\t\t\t\t<h2 class=\"text-heading-md text-white font-bold text-center uppercase text-balance\">Kam v\u00e1m e\u2011book za\u0161leme?<\/h2>\n\t\t\t\t\t\t\t\t<div class=\"grid grid-cols-1 sm:grid-cols-2 gap-x-4 mt-8\">\n\t\t\t\t\t<div>\n\t\t\t\t\t\t<label for=\"name\" class=\"text-base sm:text-xl text-white !font-normal !inline-block bg-primary-500 px-2 translate-x-2.5 translate-y-5\">Va\u0161e jm\u00e9no<\/label>\n\t\t\t\t\t\t<div class=\"mt-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input type=\"text\" name=\"name\" id=\"name\" class=\"block w-full min-w-0 grow py-3 px-4 text-[1.125rem] text-white placeholder:text-white\/40 transition-colors border-2 border-white\/50 rounded-none focus:border-white focus:outline-none\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t\t\t<label for=\"email\" class=\"text-base sm:text-xl text-white !font-normal !inline-block bg-primary-500 px-2 translate-x-2.5 translate-y-5\">E-mail<\/label>\n\t\t\t\t\t\t<div class=\"mt-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input type=\"email\" name=\"email\" id=\"email\" required class=\"block w-full min-w-0 grow py-3 px-4 text-[1.125rem] text-white placeholder:text-white\/40 transition-colors border-2 border-white\/50 rounded-none focus:border-white focus:outline-none\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"flex flex-col justify-between gap-y-6 gap-x-4 mt-8 sm:flex-row sm:items-center\">\n\t\t\t\t\t<div class=\"prose prose-invert text-lg sm:text-xl\">\n\t\t\t\t\t\tOdesl\u00e1n\u00edm souhlas\u00edte se <a href=\"https:\/\/mairateam.com\/cs\/ochrana-osobnich-udaju\/\">zpracov\u00e1n\u00edm osobn\u00edch \u00fadaj\u016f<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<button type=\"submit\" class=\"btn btn-tertiary\">Odeslat<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Co v&nbsp;na\u0161em nov\u00e9m e\u2011booku najdete? A nejen to! P\u0159i odb\u011bru na\u0161eho newsletteru m\u016f\u017eete tak\u00e9 nahl\u00e9dnout pod pokli\u010dku na\u0161ich \u00fasp\u011b\u0161n\u00fdch spoluprac\u00ed a&nbsp;pravideln\u011b z\u00edsk\u00e1vat dal\u0161\u00ed know-how MAIRA&nbsp;t\u00fdmu.<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-900","page","type-page","status-publish","hentry"],"acf":{"body_background_color":"secondary"},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Heureka, Zbo\u017e\u00ed, Idealo a dal\u0161\u00ed: pr\u016fvodce evropsk\u00fdmi srovn\u00e1va\u010di zbo\u017e\u00ed pro expanzi e-shopu. Praktick\u00e9 postupy od agentury se 14M+ SKU ve spr\u00e1v\u011b. 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