{"id":2533,"date":"2026-07-31T10:26:07","date_gmt":"2026-07-31T08:26:07","guid":{"rendered":"https:\/\/mairateam.com\/slovnik\/"},"modified":"2026-08-20T12:44:58","modified_gmt":"2026-08-20T10:44:58","slug":"slovnik","status":"publish","type":"page","link":"https:\/\/mairateam.com\/cs\/slovnik\/","title":{"rendered":"Slovn\u00edk pojm\u016f"},"content":{"rendered":"\t\t\t\t<div class=\"component-page-header-default relative text-white pt-8 lg:pt-24 xl:pt-40 pb-16 xl:pb-40 wysiwyg-offset\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid grid-cols-12 items-start gap-y-16 md:gap-x-10\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t<div class=\"col-span-12\">\n\t\t\t\t\t<h1 class=\"text-display-xl text-balance font-bold uppercase max-w-[18ch]\">\n\t\t\t\t\t\tMarketingov\u00fd slovn\u00edk pojm\u016f\n\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-span-12 sm:col-span-7 sm:col-start-1\" gsap-animation=\"slide-up\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"prose prose-invert max-w-none font-medium text-title-lg text-balance\"><p>Srozumiteln\u011b vysv\u011btlen\u00e9 pojmy z&nbsp;v\u00fdkonnostn\u00edho marketingu, SEO, GEO a&nbsp;analytiky. Ka\u017ed\u00e9 heslo p\u00ed\u0161eme z&nbsp;vlastn\u00ed praxe: definice, v\u00fdpo\u010det s&nbsp;modelov\u00fdm p\u0159\u00edkladem, \u010dast\u00e9 chyby a&nbsp;to, co se osv\u011bd\u010dilo v&nbsp;re\u00e1ln\u00fdch \u00fa\u010dtech.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"component-glossary-list relative bg-secondary-500 text-white py-16 lg:py-24 2xl:py-32 !pt-0 wysiwyg-offset\" x-data=\"glossaryList\" data-plurals=\"{&quot;one&quot;:&quot;%d pojem&quot;,&quot;few&quot;:&quot;%d pojmy&quot;,&quot;many&quot;:&quot;%d pojm\\u016f&quot;}\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col gap-6 lg:gap-8 pb-8 lg:pb-12 border-b border-white\/20\" gsap-animation=\"slide-up\">\n\t\t\t<div class=\"relative\">\n\t\t\t\t<label class=\"sr-only\" for=\"glossary-search-l8b21a9\">Hledat pojem<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t<input id=\"glossary-search-l8b21a9\" type=\"search\" placeholder=\"Hledat pojem\u2026\" class=\"w-full px-5 py-4 lg:py-5 bg-white\/5 border border-white\/20 text-lg lg:text-xl text-white placeholder:text-white\/50 focus:border-white focus:outline-hidden transition-colors duration-200 pr-14\" x-model=\"search\">\n\t\t\t\t\t\t\t\t<button type=\"button\" class=\"absolute top-1\/2 right-4 -translate-y-1\/2 flex items-center justify-center size-8 text-white\/50 hover:text-primary-500 transition-colors duration-200 cursor-pointer\" aria-label=\"Zru\u0161it hled\u00e1n\u00ed\" @click=\"search = &#039;&#039;\" x-show=\"search\" x-cloak><svg class=\"svg-close size-4\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"2.25 2.57 19.5 19.5\"><path d=\"M3 21.32L21 3.32001\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><path d=\"M3 3.32001L21 21.32\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/button>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<ul class=\"flex flex-wrap gap-2\">\n\t\t\t\t\t\t\t\t\t\t<li><button type=\"button\" class=\"px-4 py-2 border transition-colors duration-200 text-sm font-bold uppercase tracking-wider cursor-pointer\" @click=\"category = &#039;&#039;\" :class=\"category === &#039;&#039; ? &#039;bg-primary-500 border-primary-500 text-white&#039; : &#039;border-white\/25 text-white\/70 hover:border-white hover:text-white&#039;\">V\u0161e<\/button><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><button type=\"button\" class=\"px-4 py-2 border transition-colors duration-200 text-sm font-bold uppercase tracking-wider cursor-pointer\" data-glossary-filter=\"seo-obsah\" @click=\"category = $el.dataset.glossaryFilter\" :class=\"category === $el.dataset.glossaryFilter ? &#039;bg-primary-500 border-primary-500 text-white&#039; : &#039;border-white\/25 text-white\/70 hover:border-white hover:text-white&#039;\">SEO &amp;&nbsp;obsah<\/button><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><button type=\"button\" class=\"px-4 py-2 border transition-colors duration-200 text-sm font-bold uppercase tracking-wider cursor-pointer\" data-glossary-filter=\"vykonnostni-marketing\" @click=\"category = $el.dataset.glossaryFilter\" :class=\"category === $el.dataset.glossaryFilter ? &#039;bg-primary-500 border-primary-500 text-white&#039; : &#039;border-white\/25 text-white\/70 hover:border-white hover:text-white&#039;\">V\u00fdkonnostn\u00ed marketing<\/button><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<ul class=\"flex flex-wrap gap-x-3 gap-y-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-letter-link=\"A\" x-show=\"hasLetter($el.dataset.glossaryLetterLink)\" x-cloak><a href=\"#glossary-A\" class=\"text-sm font-bold uppercase transition-colors duration-200 hover:text-primary-500\">A<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-letter-link=\"B\" x-show=\"hasLetter($el.dataset.glossaryLetterLink)\" x-cloak><a href=\"#glossary-B\" class=\"text-sm font-bold uppercase transition-colors duration-200 hover:text-primary-500\">B<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-letter-link=\"C\" x-show=\"hasLetter($el.dataset.glossaryLetterLink)\" x-cloak><a href=\"#glossary-C\" class=\"text-sm font-bold uppercase transition-colors duration-200 hover:text-primary-500\">C<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-letter-link=\"D\" x-show=\"hasLetter($el.dataset.glossaryLetterLink)\" x-cloak><a href=\"#glossary-D\" class=\"text-sm font-bold uppercase transition-colors duration-200 hover:text-primary-500\">D<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-letter-link=\"E\" x-show=\"hasLetter($el.dataset.glossaryLetterLink)\" x-cloak><a href=\"#glossary-E\" class=\"text-sm font-bold uppercase transition-colors duration-200 hover:text-primary-500\">E<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-letter-link=\"F\" x-show=\"hasLetter($el.dataset.glossaryLetterLink)\" x-cloak><a href=\"#glossary-F\" class=\"text-sm font-bold uppercase transition-colors duration-200 hover:text-primary-500\">F<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-letter-link=\"G\" x-show=\"hasLetter($el.dataset.glossaryLetterLink)\" x-cloak><a href=\"#glossary-G\" class=\"text-sm font-bold uppercase transition-colors duration-200 hover:text-primary-500\">G<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-letter-link=\"H\" x-show=\"hasLetter($el.dataset.glossaryLetterLink)\" x-cloak><a href=\"#glossary-H\" class=\"text-sm font-bold uppercase transition-colors duration-200 hover:text-primary-500\">H<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-letter-link=\"I\" x-show=\"hasLetter($el.dataset.glossaryLetterLink)\" x-cloak><a href=\"#glossary-I\" class=\"text-sm font-bold uppercase transition-colors duration-200 hover:text-primary-500\">I<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-letter-link=\"J\" x-show=\"hasLetter($el.dataset.glossaryLetterLink)\" x-cloak><a href=\"#glossary-J\" class=\"text-sm font-bold uppercase transition-colors duration-200 hover:text-primary-500\">J<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-letter-link=\"K\" x-show=\"hasLetter($el.dataset.glossaryLetterLink)\" x-cloak><a href=\"#glossary-K\" class=\"text-sm font-bold uppercase transition-colors duration-200 hover:text-primary-500\">K<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-letter-link=\"L\" x-show=\"hasLetter($el.dataset.glossaryLetterLink)\" x-cloak><a href=\"#glossary-L\" class=\"text-sm font-bold uppercase transition-colors duration-200 hover:text-primary-500\">L<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-letter-link=\"M\" x-show=\"hasLetter($el.dataset.glossaryLetterLink)\" x-cloak><a href=\"#glossary-M\" class=\"text-sm font-bold uppercase transition-colors duration-200 hover:text-primary-500\">M<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-letter-link=\"N\" x-show=\"hasLetter($el.dataset.glossaryLetterLink)\" x-cloak><a href=\"#glossary-N\" class=\"text-sm font-bold uppercase transition-colors duration-200 hover:text-primary-500\">N<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-letter-link=\"O\" x-show=\"hasLetter($el.dataset.glossaryLetterLink)\" x-cloak><a href=\"#glossary-O\" class=\"text-sm font-bold uppercase transition-colors duration-200 hover:text-primary-500\">O<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-letter-link=\"P\" x-show=\"hasLetter($el.dataset.glossaryLetterLink)\" x-cloak><a href=\"#glossary-P\" class=\"text-sm font-bold uppercase transition-colors duration-200 hover:text-primary-500\">P<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-letter-link=\"Q\" x-show=\"hasLetter($el.dataset.glossaryLetterLink)\" x-cloak><a href=\"#glossary-Q\" class=\"text-sm font-bold uppercase transition-colors duration-200 hover:text-primary-500\">Q<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-letter-link=\"R\" x-show=\"hasLetter($el.dataset.glossaryLetterLink)\" x-cloak><a href=\"#glossary-R\" class=\"text-sm font-bold uppercase transition-colors duration-200 hover:text-primary-500\">R<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-letter-link=\"S\" x-show=\"hasLetter($el.dataset.glossaryLetterLink)\" x-cloak><a href=\"#glossary-S\" class=\"text-sm font-bold uppercase transition-colors duration-200 hover:text-primary-500\">S<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-letter-link=\"T\" x-show=\"hasLetter($el.dataset.glossaryLetterLink)\" x-cloak><a href=\"#glossary-T\" class=\"text-sm font-bold uppercase transition-colors duration-200 hover:text-primary-500\">T<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-letter-link=\"U\" x-show=\"hasLetter($el.dataset.glossaryLetterLink)\" x-cloak><a href=\"#glossary-U\" class=\"text-sm font-bold uppercase transition-colors duration-200 hover:text-primary-500\">U<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-letter-link=\"V\" x-show=\"hasLetter($el.dataset.glossaryLetterLink)\" x-cloak><a href=\"#glossary-V\" class=\"text-sm font-bold uppercase transition-colors duration-200 hover:text-primary-500\">V<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-letter-link=\"W\" x-show=\"hasLetter($el.dataset.glossaryLetterLink)\" x-cloak><a href=\"#glossary-W\" class=\"text-sm font-bold uppercase transition-colors duration-200 hover:text-primary-500\">W<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-letter-link=\"X\" x-show=\"hasLetter($el.dataset.glossaryLetterLink)\" x-cloak><a href=\"#glossary-X\" class=\"text-sm font-bold uppercase transition-colors duration-200 hover:text-primary-500\">X<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-letter-link=\"Y\" x-show=\"hasLetter($el.dataset.glossaryLetterLink)\" x-cloak><a href=\"#glossary-Y\" class=\"text-sm font-bold uppercase transition-colors duration-200 hover:text-primary-500\">Y<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-letter-link=\"Z\" x-show=\"hasLetter($el.dataset.glossaryLetterLink)\" x-cloak><a href=\"#glossary-Z\" class=\"text-sm font-bold uppercase transition-colors duration-200 hover:text-primary-500\">Z<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-letter-link=\"other\" x-show=\"hasLetter($el.dataset.glossaryLetterLink)\" x-cloak><a href=\"#glossary-other\" class=\"text-sm font-bold uppercase transition-colors duration-200 hover:text-primary-500\">#<\/a><\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t\t<div class=\"text-sm font-medium uppercase tracking-wider text-white\/60\" x-text=\"termLabel\"><\/div>\n\t\t<\/div>\n\n\t\t<div class=\"flex flex-col gap-12 lg:gap-16 mt-12 lg:mt-16\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<section id=\"glossary-A\" class=\"scroll-mt-32\" data-glossary-letter=\"A\" x-show=\"hasLetter($el.dataset.glossaryLetter)\" x-cloak>\n\t\t\t\t\t\t<h2 class=\"text-heading-md font-bold uppercase text-white\/25 mb-6\">A<\/h2>\n\t\t\t\t\t\t<ul class=\"grid grid-cols-1 md:grid-cols-2 gap-4 lg:gap-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-term=\"AEO (answer engine optimization) P\u0159\u00edprava obsahu pro odpov\u011bdov\u00e9 stroje: jasn\u00e1 odpov\u011b\u010f hned v \u00favodu, struktura psan\u00e1 jako ot\u00e1zky a strojov\u011b \u010diteln\u00e1 data. C\u00edlem je b\u00fdt zdrojem odpov\u011bdi, ne polo\u017ekou v seznamu. AEO SEO &amp;amp; obsah\" data-glossary-category=\"seo-obsah\" x-show=\"matches($el.dataset.glossaryTerm, $el.dataset.glossaryCategory)\" x-cloak>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/cs\/slovnik\/aeo-answer-engine-optimization\/\" class=\"group relative flex flex-col h-full p-6 lg:p-8 border border-white\/20 bg-white\/5 hover:bg-primary-500 hover:border-primary-500 transition-colors duration-200\" gsap-animation=\"slide-up\" gsap-delay=\"0\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-baseline justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-lg font-bold uppercase text-balance\">AEO (answer engine optimization)<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"shrink-0 px-2 py-0.5 bg-white text-secondary-500 text-xs font-bold uppercase tracking-wider\">AEO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-3 text-base lg:text-lg text-white\/70 group-hover:text-white transition-colors duration-200\">P\u0159\u00edprava obsahu pro odpov\u011bdov\u00e9 stroje: jasn\u00e1 odpov\u011b\u010f hned v&nbsp;\u00favodu, struktura psan\u00e1 jako ot\u00e1zky a&nbsp;strojov\u011b \u010diteln\u00e1 data. C\u00edlem je b\u00fdt zdrojem odpov\u011bdi, ne polo\u017ekou v&nbsp;seznamu.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flex items-center gap-2 mt-4 text-xs font-bold uppercase tracking-wider text-white\/50 group-hover:text-white transition-colors duration-200\">\n\t\t\t\t\t\t\t\t\t\t\t\tSEO &amp;&nbsp;obsah\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right size-4 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path d=\"M4.83142 13.5H20.5814\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 20.25L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 6.75L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-term=\"Agentic commerce N\u00e1kup, kter\u00fd za u\u017eivatele provede AI agent: s\u00e1m vyhled\u00e1 produkt, porovn\u00e1 nab\u00eddky a \u010dasto i dokon\u010d\u00ed objedn\u00e1vku. Rozhodovat pak nebude vizu\u00e1l e-shopu, ale kvalita dat o produktu.  SEO &amp;amp; obsah\" data-glossary-category=\"seo-obsah\" x-show=\"matches($el.dataset.glossaryTerm, $el.dataset.glossaryCategory)\" x-cloak>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/cs\/slovnik\/agentic-commerce\/\" class=\"group relative flex flex-col h-full p-6 lg:p-8 border border-white\/20 bg-white\/5 hover:bg-primary-500 hover:border-primary-500 transition-colors duration-200\" gsap-animation=\"slide-up\" gsap-delay=\"0.05\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-baseline justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-lg font-bold uppercase text-balance\">Agentic commerce<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-3 text-base lg:text-lg text-white\/70 group-hover:text-white transition-colors duration-200\">N\u00e1kup, kter\u00fd za u\u017eivatele provede AI agent: s\u00e1m vyhled\u00e1 produkt, porovn\u00e1 nab\u00eddky a&nbsp;\u010dasto i&nbsp;dokon\u010d\u00ed objedn\u00e1vku. Rozhodovat pak nebude vizu\u00e1l e\u2011shopu, ale kvalita dat o&nbsp;produktu.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flex items-center gap-2 mt-4 text-xs font-bold uppercase tracking-wider text-white\/50 group-hover:text-white transition-colors duration-200\">\n\t\t\t\t\t\t\t\t\t\t\t\tSEO &amp;&nbsp;obsah\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right size-4 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path d=\"M4.83142 13.5H20.5814\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 20.25L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 6.75L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-term=\"AI crawler (GPTBot, ClaudeBot) Roboti jazykov\u00fdch model\u016f, kte\u0159\u00ed sb\u00edraj\u00ed obsah pro tr\u00e9nink a odpov\u011bdi. Kdy\u017e je hosting nebo firewall zablokuje, zna\u010dka pro danou AI p\u0159estane existovat, a \u010dasto o tom nikdo nev\u00ed.  SEO &amp;amp; obsah\" data-glossary-category=\"seo-obsah\" x-show=\"matches($el.dataset.glossaryTerm, $el.dataset.glossaryCategory)\" x-cloak>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/cs\/slovnik\/ai-crawler\/\" class=\"group relative flex flex-col h-full p-6 lg:p-8 border border-white\/20 bg-white\/5 hover:bg-primary-500 hover:border-primary-500 transition-colors duration-200\" gsap-animation=\"slide-up\" gsap-delay=\"0.1\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-baseline justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-lg font-bold uppercase text-balance\">AI crawler (GPTBot, ClaudeBot)<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-3 text-base lg:text-lg text-white\/70 group-hover:text-white transition-colors duration-200\">Roboti jazykov\u00fdch model\u016f, kte\u0159\u00ed sb\u00edraj\u00ed obsah pro tr\u00e9nink a&nbsp;odpov\u011bdi. Kdy\u017e je hosting nebo firewall zablokuje, zna\u010dka pro danou AI p\u0159estane existovat, a&nbsp;\u010dasto o&nbsp;tom nikdo nev\u00ed.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flex items-center gap-2 mt-4 text-xs font-bold uppercase tracking-wider text-white\/50 group-hover:text-white transition-colors duration-200\">\n\t\t\t\t\t\t\t\t\t\t\t\tSEO &amp;&nbsp;obsah\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right size-4 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path d=\"M4.83142 13.5H20.5814\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 20.25L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 6.75L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-term=\"AI Mode Konverza\u010dn\u00ed re\u017eim vyhled\u00e1v\u00e1n\u00ed Google, ve kter\u00e9m u\u017eivatel pokl\u00e1d\u00e1 navazuj\u00edc\u00ed ot\u00e1zky a dostane souvislou odpov\u011b\u010f m\u00edsto seznamu odkaz\u016f. Zdroje se cituj\u00ed v odpov\u011bdi, tak\u017ee zna\u010dka m\u016f\u017ee b\u00fdt vid\u011bt, ani\u017e by z\u00edskala jedin\u00fd proklik.  SEO &amp;amp; obsah\" data-glossary-category=\"seo-obsah\" x-show=\"matches($el.dataset.glossaryTerm, $el.dataset.glossaryCategory)\" x-cloak>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/cs\/slovnik\/ai-mode\/\" class=\"group relative flex flex-col h-full p-6 lg:p-8 border border-white\/20 bg-white\/5 hover:bg-primary-500 hover:border-primary-500 transition-colors duration-200\" gsap-animation=\"slide-up\" gsap-delay=\"0.15\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-baseline justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-lg font-bold uppercase text-balance\">AI Mode<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-3 text-base lg:text-lg text-white\/70 group-hover:text-white transition-colors duration-200\">Konverza\u010dn\u00ed re\u017eim vyhled\u00e1v\u00e1n\u00ed Google, ve kter\u00e9m u\u017eivatel pokl\u00e1d\u00e1 navazuj\u00edc\u00ed ot\u00e1zky a&nbsp;dostane souvislou odpov\u011b\u010f m\u00edsto seznamu odkaz\u016f. Zdroje se cituj\u00ed v&nbsp;odpov\u011bdi, tak\u017ee zna\u010dka m\u016f\u017ee b\u00fdt vid\u011bt, ani\u017e by z\u00edskala jedin\u00fd proklik.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flex items-center gap-2 mt-4 text-xs font-bold uppercase tracking-wider text-white\/50 group-hover:text-white transition-colors duration-200\">\n\t\t\t\t\t\t\t\t\t\t\t\tSEO &amp;&nbsp;obsah\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right size-4 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path d=\"M4.83142 13.5H20.5814\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 20.25L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 6.75L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-term=\"AI Overviews Odpov\u011bdi generovan\u00e9 um\u011blou inteligenc\u00ed, kter\u00e9 Google zobrazuje nad organick\u00fdmi v\u00fdsledky. U\u017eivatel dostane shrnut\u00ed s odkazy na zdroje, tak\u017ee zna\u010dka m\u016f\u017ee b\u00fdt vid\u011bt, ani\u017e by z\u00edskala proklik.  SEO &amp;amp; obsah\" data-glossary-category=\"seo-obsah\" x-show=\"matches($el.dataset.glossaryTerm, $el.dataset.glossaryCategory)\" x-cloak>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/cs\/slovnik\/ai-overviews\/\" class=\"group relative flex flex-col h-full p-6 lg:p-8 border border-white\/20 bg-white\/5 hover:bg-primary-500 hover:border-primary-500 transition-colors duration-200\" gsap-animation=\"slide-up\" gsap-delay=\"0.2\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-baseline justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-lg font-bold uppercase text-balance\">AI Overviews<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-3 text-base lg:text-lg text-white\/70 group-hover:text-white transition-colors duration-200\">Odpov\u011bdi generovan\u00e9 um\u011blou inteligenc\u00ed, kter\u00e9 Google zobrazuje nad organick\u00fdmi v\u00fdsledky. U\u017eivatel dostane shrnut\u00ed s&nbsp;odkazy na zdroje, tak\u017ee zna\u010dka m\u016f\u017ee b\u00fdt vid\u011bt, ani\u017e by z\u00edskala proklik.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flex items-center gap-2 mt-4 text-xs font-bold uppercase tracking-wider text-white\/50 group-hover:text-white transition-colors duration-200\">\n\t\t\t\t\t\t\t\t\t\t\t\tSEO &amp;&nbsp;obsah\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right size-4 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path d=\"M4.83142 13.5H20.5814\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 20.25L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 6.75L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-term=\"AI visibility M\u011b\u0159iteln\u00fd pod\u00edl zna\u010dky v odpov\u011bd\u00edch AI asistent\u016f: jak \u010dasto je zm\u00edn\u011bn\u00e1, citovan\u00e1 a s jakou formulac\u00ed. Nen\u00ed to jedno \u010d\u00edslo, ale sada nep\u0159\u00edm\u00fdch ukazatel\u016f.  SEO &amp;amp; obsah\" data-glossary-category=\"seo-obsah\" x-show=\"matches($el.dataset.glossaryTerm, $el.dataset.glossaryCategory)\" x-cloak>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/cs\/slovnik\/ai-visibility\/\" class=\"group relative flex flex-col h-full p-6 lg:p-8 border border-white\/20 bg-white\/5 hover:bg-primary-500 hover:border-primary-500 transition-colors duration-200\" gsap-animation=\"slide-up\" gsap-delay=\"0.25\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-baseline justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-lg font-bold uppercase text-balance\">AI visibility<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-3 text-base lg:text-lg text-white\/70 group-hover:text-white transition-colors duration-200\">M\u011b\u0159iteln\u00fd pod\u00edl zna\u010dky v&nbsp;odpov\u011bd\u00edch AI asistent\u016f: jak \u010dasto je zm\u00edn\u011bn\u00e1, citovan\u00e1 a&nbsp;s jakou formulac\u00ed. Nen\u00ed to jedno \u010d\u00edslo, ale sada nep\u0159\u00edm\u00fdch ukazatel\u016f.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flex items-center gap-2 mt-4 text-xs font-bold uppercase tracking-wider text-white\/50 group-hover:text-white transition-colors duration-200\">\n\t\t\t\t\t\t\t\t\t\t\t\tSEO &amp;&nbsp;obsah\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right size-4 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path d=\"M4.83142 13.5H20.5814\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 20.25L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 6.75L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-term=\"AOV Pr\u016fm\u011brn\u00e1 hodnota objedn\u00e1vky. Jej\u00ed zv\u00fd\u0161en\u00ed b\u00fdv\u00e1 levn\u011bj\u0161\u00ed cesta k r\u016fstu ne\u017e n\u00e1kup dal\u0161\u00ed n\u00e1v\u0161t\u011bvnosti, proto\u017ee zhodnocuje provoz, kter\u00fd u\u017e je zaplacen\u00fd. Average Order Value V\u00fdkonnostn\u00ed marketing\" data-glossary-category=\"vykonnostni-marketing\" x-show=\"matches($el.dataset.glossaryTerm, $el.dataset.glossaryCategory)\" x-cloak>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/cs\/slovnik\/aov\/\" class=\"group relative flex flex-col h-full p-6 lg:p-8 border border-white\/20 bg-white\/5 hover:bg-primary-500 hover:border-primary-500 transition-colors duration-200\" gsap-animation=\"slide-up\" gsap-delay=\"0.3\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-baseline justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-lg font-bold uppercase text-balance\">AOV<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"shrink-0 px-2 py-0.5 bg-white text-secondary-500 text-xs font-bold uppercase tracking-wider\">Average Order Value<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-3 text-base lg:text-lg text-white\/70 group-hover:text-white transition-colors duration-200\">Pr\u016fm\u011brn\u00e1 hodnota objedn\u00e1vky. Jej\u00ed zv\u00fd\u0161en\u00ed b\u00fdv\u00e1 levn\u011bj\u0161\u00ed cesta k&nbsp;r\u016fstu ne\u017e n\u00e1kup dal\u0161\u00ed n\u00e1v\u0161t\u011bvnosti, proto\u017ee zhodnocuje provoz, kter\u00fd u\u017e je zaplacen\u00fd.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flex items-center gap-2 mt-4 text-xs font-bold uppercase tracking-wider text-white\/50 group-hover:text-white transition-colors duration-200\">\n\t\t\t\t\t\t\t\t\t\t\t\tV\u00fdkonnostn\u00ed marketing\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right size-4 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path d=\"M4.83142 13.5H20.5814\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 20.25L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 6.75L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<section id=\"glossary-B\" class=\"scroll-mt-32\" data-glossary-letter=\"B\" x-show=\"hasLetter($el.dataset.glossaryLetter)\" x-cloak>\n\t\t\t\t\t\t<h2 class=\"text-heading-md font-bold uppercase text-white\/25 mb-6\">B<\/h2>\n\t\t\t\t\t\t<ul class=\"grid grid-cols-1 md:grid-cols-2 gap-4 lg:gap-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-term=\"Blended ROAS ROAS po\u010d\u00edtan\u00fd z celkov\u00fdch tr\u017eeb a celkov\u00fdch n\u00e1klad\u016f na reklamu nap\u0159\u00ed\u010d kan\u00e1ly. Ukazuje realitu firmy, ne optimistick\u00e1 \u010d\u00edsla jednotliv\u00fdch platforem.  V\u00fdkonnostn\u00ed marketing\" data-glossary-category=\"vykonnostni-marketing\" x-show=\"matches($el.dataset.glossaryTerm, $el.dataset.glossaryCategory)\" x-cloak>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/cs\/slovnik\/blended-roas\/\" class=\"group relative flex flex-col h-full p-6 lg:p-8 border border-white\/20 bg-white\/5 hover:bg-primary-500 hover:border-primary-500 transition-colors duration-200\" gsap-animation=\"slide-up\" gsap-delay=\"0\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-baseline justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-lg font-bold uppercase text-balance\">Blended ROAS<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-3 text-base lg:text-lg text-white\/70 group-hover:text-white transition-colors duration-200\">ROAS po\u010d\u00edtan\u00fd z&nbsp;celkov\u00fdch tr\u017eeb a&nbsp;celkov\u00fdch n\u00e1klad\u016f na reklamu nap\u0159\u00ed\u010d kan\u00e1ly. Ukazuje realitu firmy, ne optimistick\u00e1 \u010d\u00edsla jednotliv\u00fdch platforem.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flex items-center gap-2 mt-4 text-xs font-bold uppercase tracking-wider text-white\/50 group-hover:text-white transition-colors duration-200\">\n\t\t\t\t\t\t\t\t\t\t\t\tV\u00fdkonnostn\u00ed marketing\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right size-4 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path d=\"M4.83142 13.5H20.5814\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 20.25L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 6.75L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-term=\"Break-even ROAS Hodnota ROAS, p\u0159i kter\u00e9 kampa\u0148 ani nevyd\u011bl\u00e1v\u00e1, ani neprod\u011bl\u00e1v\u00e1. Odvozuje se z mar\u017ee, ne z obratu, a bez n\u00ed nem\u00e1 \u017e\u00e1dn\u00fd c\u00edlov\u00fd ROAS oporu.  V\u00fdkonnostn\u00ed marketing\" data-glossary-category=\"vykonnostni-marketing\" x-show=\"matches($el.dataset.glossaryTerm, $el.dataset.glossaryCategory)\" x-cloak>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/cs\/slovnik\/break-even-roas\/\" class=\"group relative flex flex-col h-full p-6 lg:p-8 border border-white\/20 bg-white\/5 hover:bg-primary-500 hover:border-primary-500 transition-colors duration-200\" gsap-animation=\"slide-up\" gsap-delay=\"0.05\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-baseline justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-lg font-bold uppercase text-balance\">Break-even ROAS<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-3 text-base lg:text-lg text-white\/70 group-hover:text-white transition-colors duration-200\">Hodnota ROAS, p\u0159i kter\u00e9 kampa\u0148 ani nevyd\u011bl\u00e1v\u00e1, ani neprod\u011bl\u00e1v\u00e1. Odvozuje se z&nbsp;mar\u017ee, ne z&nbsp;obratu, a&nbsp;bez n\u00ed nem\u00e1 \u017e\u00e1dn\u00fd c\u00edlov\u00fd ROAS oporu.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flex items-center gap-2 mt-4 text-xs font-bold uppercase tracking-wider text-white\/50 group-hover:text-white transition-colors duration-200\">\n\t\t\t\t\t\t\t\t\t\t\t\tV\u00fdkonnostn\u00ed marketing\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right size-4 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path d=\"M4.83142 13.5H20.5814\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 20.25L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 6.75L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<section id=\"glossary-C\" class=\"scroll-mt-32\" data-glossary-letter=\"C\" x-show=\"hasLetter($el.dataset.glossaryLetter)\" x-cloak>\n\t\t\t\t\t\t<h2 class=\"text-heading-md font-bold uppercase text-white\/25 mb-6\">C<\/h2>\n\t\t\t\t\t\t<ul class=\"grid grid-cols-1 md:grid-cols-2 gap-4 lg:gap-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-term=\"CAC N\u00e1klady na z\u00edsk\u00e1n\u00ed jednoho nov\u00e9ho z\u00e1kazn\u00edka: celkov\u00e9 marketingov\u00e9 a obchodn\u00ed n\u00e1klady d\u011blen\u00e9 po\u010dtem nov\u00fdch z\u00e1kazn\u00edk\u016f. Smysl d\u00e1v\u00e1 a\u017e ve dvojici s LTV. Customer Acquisition Cost V\u00fdkonnostn\u00ed marketing\" data-glossary-category=\"vykonnostni-marketing\" x-show=\"matches($el.dataset.glossaryTerm, $el.dataset.glossaryCategory)\" x-cloak>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/cs\/slovnik\/cac\/\" class=\"group relative flex flex-col h-full p-6 lg:p-8 border border-white\/20 bg-white\/5 hover:bg-primary-500 hover:border-primary-500 transition-colors duration-200\" gsap-animation=\"slide-up\" gsap-delay=\"0\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-baseline justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-lg font-bold uppercase text-balance\">CAC<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"shrink-0 px-2 py-0.5 bg-white text-secondary-500 text-xs font-bold uppercase tracking-wider\">Customer Acquisition Cost<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-3 text-base lg:text-lg text-white\/70 group-hover:text-white transition-colors duration-200\">N\u00e1klady na z\u00edsk\u00e1n\u00ed jednoho nov\u00e9ho z\u00e1kazn\u00edka: celkov\u00e9 marketingov\u00e9 a&nbsp;obchodn\u00ed n\u00e1klady d\u011blen\u00e9 po\u010dtem nov\u00fdch z\u00e1kazn\u00edk\u016f. Smysl d\u00e1v\u00e1 a\u017e ve dvojici s&nbsp;LTV.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flex items-center gap-2 mt-4 text-xs font-bold uppercase tracking-wider text-white\/50 group-hover:text-white transition-colors duration-200\">\n\t\t\t\t\t\t\t\t\t\t\t\tV\u00fdkonnostn\u00ed marketing\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right size-4 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path d=\"M4.83142 13.5H20.5814\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 20.25L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 6.75L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-term=\"ChatGPT Shopping Produktov\u00e9 v\u00fdsledky uvnit\u0159 ChatGPT. Zobrazen\u00ed se \u0159\u00edd\u00ed strukturovan\u00fdmi daty, kvalitou feedu a t\u00edm, co se o produktu p\u00ed\u0161e na webu, ne v\u00fd\u0161\u00ed nab\u00eddky v aukci.  SEO &amp;amp; obsah\" data-glossary-category=\"seo-obsah\" x-show=\"matches($el.dataset.glossaryTerm, $el.dataset.glossaryCategory)\" x-cloak>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/cs\/slovnik\/chatgpt-shopping\/\" class=\"group relative flex flex-col h-full p-6 lg:p-8 border border-white\/20 bg-white\/5 hover:bg-primary-500 hover:border-primary-500 transition-colors duration-200\" gsap-animation=\"slide-up\" gsap-delay=\"0.05\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-baseline justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-lg font-bold uppercase text-balance\">ChatGPT Shopping<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-3 text-base lg:text-lg text-white\/70 group-hover:text-white transition-colors duration-200\">Produktov\u00e9 v\u00fdsledky uvnit\u0159 ChatGPT. Zobrazen\u00ed se \u0159\u00edd\u00ed strukturovan\u00fdmi daty, kvalitou feedu a&nbsp;t\u00edm, co se o&nbsp;produktu p\u00ed\u0161e na webu, ne v\u00fd\u0161\u00ed nab\u00eddky v&nbsp;aukci.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flex items-center gap-2 mt-4 text-xs font-bold uppercase tracking-wider text-white\/50 group-hover:text-white transition-colors duration-200\">\n\t\t\t\t\t\t\t\t\t\t\t\tSEO &amp;&nbsp;obsah\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right size-4 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path d=\"M4.83142 13.5H20.5814\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 20.25L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 6.75L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-term=\"Churn Pod\u00edl z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed za dan\u00e9 obdob\u00ed odejdou. U p\u0159edplatn\u00fdch model\u016f rozhoduje o tom, jestli m\u00e1 akvizice v\u016fbec smysl, proto\u017ee ur\u010duje, jak dlouho z\u00e1kazn\u00edk plat\u00ed.  V\u00fdkonnostn\u00ed marketing\" data-glossary-category=\"vykonnostni-marketing\" x-show=\"matches($el.dataset.glossaryTerm, $el.dataset.glossaryCategory)\" x-cloak>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/cs\/slovnik\/churn\/\" class=\"group relative flex flex-col h-full p-6 lg:p-8 border border-white\/20 bg-white\/5 hover:bg-primary-500 hover:border-primary-500 transition-colors duration-200\" gsap-animation=\"slide-up\" gsap-delay=\"0.1\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-baseline justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-lg font-bold uppercase text-balance\">Churn<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-3 text-base lg:text-lg text-white\/70 group-hover:text-white transition-colors duration-200\">Pod\u00edl z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed za dan\u00e9 obdob\u00ed odejdou. U&nbsp;p\u0159edplatn\u00fdch model\u016f rozhoduje o&nbsp;tom, jestli m\u00e1 akvizice v\u016fbec smysl, proto\u017ee ur\u010duje, jak dlouho z\u00e1kazn\u00edk plat\u00ed.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flex items-center gap-2 mt-4 text-xs font-bold uppercase tracking-wider text-white\/50 group-hover:text-white transition-colors duration-200\">\n\t\t\t\t\t\t\t\t\t\t\t\tV\u00fdkonnostn\u00ed marketing\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right size-4 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path d=\"M4.83142 13.5H20.5814\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 20.25L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 6.75L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-term=\"Citation share Pod\u00edl zna\u010dky na citac\u00edch v odpov\u011bd\u00edch AI k dan\u00e9mu t\u00e9matu. Obdoba share of voice pro dobu, kdy odpov\u00edd\u00e1 model, ne seznam odkaz\u016f.  SEO &amp;amp; obsah\" data-glossary-category=\"seo-obsah\" x-show=\"matches($el.dataset.glossaryTerm, $el.dataset.glossaryCategory)\" x-cloak>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/cs\/slovnik\/citation-share\/\" class=\"group relative flex flex-col h-full p-6 lg:p-8 border border-white\/20 bg-white\/5 hover:bg-primary-500 hover:border-primary-500 transition-colors duration-200\" gsap-animation=\"slide-up\" gsap-delay=\"0.15\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-baseline justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-lg font-bold uppercase text-balance\">Citation share<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-3 text-base lg:text-lg text-white\/70 group-hover:text-white transition-colors duration-200\">Pod\u00edl zna\u010dky na citac\u00edch v&nbsp;odpov\u011bd\u00edch AI k&nbsp;dan\u00e9mu t\u00e9matu. Obdoba share of voice pro dobu, kdy odpov\u00edd\u00e1 model, ne seznam odkaz\u016f.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flex items-center gap-2 mt-4 text-xs font-bold uppercase tracking-wider text-white\/50 group-hover:text-white transition-colors duration-200\">\n\t\t\t\t\t\t\t\t\t\t\t\tSEO &amp;&nbsp;obsah\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right size-4 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path d=\"M4.83142 13.5H20.5814\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 20.25L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 6.75L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-term=\"CPA Cena za konverzi: kolik stoj\u00ed jedna objedn\u00e1vka, lead nebo registrace. Na rozd\u00edl od CPC m\u011b\u0159\u00ed v\u00fdsledek, ne n\u00e1v\u0161t\u011bvu, ale bez mar\u017ee je to st\u00e1le ne\u00fapln\u00fd \u00fadaj. Cost per Acquisition V\u00fdkonnostn\u00ed marketing\" data-glossary-category=\"vykonnostni-marketing\" x-show=\"matches($el.dataset.glossaryTerm, $el.dataset.glossaryCategory)\" x-cloak>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/cs\/slovnik\/cpa\/\" class=\"group relative flex flex-col h-full p-6 lg:p-8 border border-white\/20 bg-white\/5 hover:bg-primary-500 hover:border-primary-500 transition-colors duration-200\" gsap-animation=\"slide-up\" gsap-delay=\"0.2\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-baseline justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-lg font-bold uppercase text-balance\">CPA<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"shrink-0 px-2 py-0.5 bg-white text-secondary-500 text-xs font-bold uppercase tracking-wider\">Cost per Acquisition<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-3 text-base lg:text-lg text-white\/70 group-hover:text-white transition-colors duration-200\">Cena za konverzi: kolik stoj\u00ed jedna objedn\u00e1vka, lead nebo registrace. Na rozd\u00edl od CPC m\u011b\u0159\u00ed v\u00fdsledek, ne n\u00e1v\u0161t\u011bvu, ale bez mar\u017ee je to st\u00e1le ne\u00fapln\u00fd \u00fadaj.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flex items-center gap-2 mt-4 text-xs font-bold uppercase tracking-wider text-white\/50 group-hover:text-white transition-colors duration-200\">\n\t\t\t\t\t\t\t\t\t\t\t\tV\u00fdkonnostn\u00ed marketing\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right size-4 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path d=\"M4.83142 13.5H20.5814\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 20.25L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 6.75L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<section id=\"glossary-E\" class=\"scroll-mt-32\" data-glossary-letter=\"E\" x-show=\"hasLetter($el.dataset.glossaryLetter)\" x-cloak>\n\t\t\t\t\t\t<h2 class=\"text-heading-md font-bold uppercase text-white\/25 mb-6\">E<\/h2>\n\t\t\t\t\t\t<ul class=\"grid grid-cols-1 md:grid-cols-2 gap-4 lg:gap-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-term=\"E-E-A-T Zku\u0161enost, odbornost, autorita a d\u016fv\u011bryhodnost. R\u00e1mec, podle kter\u00e9ho Google i AI modely posuzuj\u00ed, jestli m\u00e1 zdroj v\u016fbec cenu citovat. Experience, Expertise, Authoritativeness, Trust SEO &amp;amp; obsah\" data-glossary-category=\"seo-obsah\" x-show=\"matches($el.dataset.glossaryTerm, $el.dataset.glossaryCategory)\" x-cloak>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/cs\/slovnik\/e-e-a-t\/\" class=\"group relative flex flex-col h-full p-6 lg:p-8 border border-white\/20 bg-white\/5 hover:bg-primary-500 hover:border-primary-500 transition-colors duration-200\" gsap-animation=\"slide-up\" gsap-delay=\"0\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-baseline justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-lg font-bold uppercase text-balance\">E\u2011E-A\u2011T<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"shrink-0 px-2 py-0.5 bg-white text-secondary-500 text-xs font-bold uppercase tracking-wider\">Experience, Expertise, Authoritativeness, Trust<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-3 text-base lg:text-lg text-white\/70 group-hover:text-white transition-colors duration-200\">Zku\u0161enost, odbornost, autorita a&nbsp;d\u016fv\u011bryhodnost. R\u00e1mec, podle kter\u00e9ho Google i&nbsp;AI modely posuzuj\u00ed, jestli m\u00e1 zdroj v\u016fbec cenu citovat.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flex items-center gap-2 mt-4 text-xs font-bold uppercase tracking-wider text-white\/50 group-hover:text-white transition-colors duration-200\">\n\t\t\t\t\t\t\t\t\t\t\t\tSEO &amp;&nbsp;obsah\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right size-4 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path d=\"M4.83142 13.5H20.5814\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 20.25L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 6.75L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-term=\"Entity SEO Optimalizace na entity, tedy na jednozna\u010dn\u011b identifikovan\u00e9 v\u011bci a zna\u010dky, ne na \u0159et\u011bzce kl\u00ed\u010dov\u00fdch slov. Vyhled\u00e1va\u010de i AI odpov\u011bdi pracuj\u00ed s entitami, ne s \u0159et\u011bzci slov.  SEO &amp;amp; obsah\" data-glossary-category=\"seo-obsah\" x-show=\"matches($el.dataset.glossaryTerm, $el.dataset.glossaryCategory)\" x-cloak>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/cs\/slovnik\/entity-seo\/\" class=\"group relative flex flex-col h-full p-6 lg:p-8 border border-white\/20 bg-white\/5 hover:bg-primary-500 hover:border-primary-500 transition-colors duration-200\" gsap-animation=\"slide-up\" gsap-delay=\"0.05\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-baseline justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-lg font-bold uppercase text-balance\">Entity SEO<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-3 text-base lg:text-lg text-white\/70 group-hover:text-white transition-colors duration-200\">Optimalizace na entity, tedy na jednozna\u010dn\u011b identifikovan\u00e9 v\u011bci a&nbsp;zna\u010dky, ne na \u0159et\u011bzce kl\u00ed\u010dov\u00fdch slov. Vyhled\u00e1va\u010de i&nbsp;AI odpov\u011bdi pracuj\u00ed s&nbsp;entitami, ne s&nbsp;\u0159et\u011bzci slov.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flex items-center gap-2 mt-4 text-xs font-bold uppercase tracking-wider text-white\/50 group-hover:text-white transition-colors duration-200\">\n\t\t\t\t\t\t\t\t\t\t\t\tSEO &amp;&nbsp;obsah\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right size-4 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path d=\"M4.83142 13.5H20.5814\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 20.25L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 6.75L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<section id=\"glossary-G\" class=\"scroll-mt-32\" data-glossary-letter=\"G\" x-show=\"hasLetter($el.dataset.glossaryLetter)\" x-cloak>\n\t\t\t\t\t\t<h2 class=\"text-heading-md font-bold uppercase text-white\/25 mb-6\">G<\/h2>\n\t\t\t\t\t\t<ul class=\"grid grid-cols-1 md:grid-cols-2 gap-4 lg:gap-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-term=\"GEO (generative engine optimization) Optimalizace obsahu tak, aby ho generativn\u00ed vyhled\u00e1va\u010de a AI asistenti citovali ve sv\u00fdch odpov\u011bd\u00edch. C\u00edlem nen\u00ed pozice v seznamu odkaz\u016f, ale zm\u00ednka ve chv\u00edli, kdy se \u010dlov\u011bk rozhoduje. GEO SEO &amp;amp; obsah\" data-glossary-category=\"seo-obsah\" x-show=\"matches($el.dataset.glossaryTerm, $el.dataset.glossaryCategory)\" x-cloak>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/cs\/slovnik\/geo-generative-engine-optimization\/\" class=\"group relative flex flex-col h-full p-6 lg:p-8 border border-white\/20 bg-white\/5 hover:bg-primary-500 hover:border-primary-500 transition-colors duration-200\" gsap-animation=\"slide-up\" gsap-delay=\"0\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-baseline justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-lg font-bold uppercase text-balance\">GEO (generative engine optimization)<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"shrink-0 px-2 py-0.5 bg-white text-secondary-500 text-xs font-bold uppercase tracking-wider\">GEO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-3 text-base lg:text-lg text-white\/70 group-hover:text-white transition-colors duration-200\">Optimalizace obsahu tak, aby ho generativn\u00ed vyhled\u00e1va\u010de a&nbsp;AI asistenti citovali ve sv\u00fdch odpov\u011bd\u00edch. C\u00edlem nen\u00ed pozice v&nbsp;seznamu odkaz\u016f, ale zm\u00ednka ve chv\u00edli, kdy se \u010dlov\u011bk rozhoduje.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flex items-center gap-2 mt-4 text-xs font-bold uppercase tracking-wider text-white\/50 group-hover:text-white transition-colors duration-200\">\n\t\t\t\t\t\t\t\t\t\t\t\tSEO &amp;&nbsp;obsah\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right size-4 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path d=\"M4.83142 13.5H20.5814\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 20.25L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 6.75L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-term=\"Geo lift test Test inkrementality, p\u0159i kter\u00e9m se reklama zapne nebo vypne ve vybran\u00fdch regionech. Rozd\u00edl proti kontroln\u00edm region\u016fm uk\u00e1\u017ee skute\u010dn\u00fd p\u0159\u00ednos kampan\u011b.  V\u00fdkonnostn\u00ed marketing\" data-glossary-category=\"vykonnostni-marketing\" x-show=\"matches($el.dataset.glossaryTerm, $el.dataset.glossaryCategory)\" x-cloak>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/cs\/slovnik\/geo-lift-test\/\" class=\"group relative flex flex-col h-full p-6 lg:p-8 border border-white\/20 bg-white\/5 hover:bg-primary-500 hover:border-primary-500 transition-colors duration-200\" gsap-animation=\"slide-up\" gsap-delay=\"0.05\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-baseline justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-lg font-bold uppercase text-balance\">Geo lift test<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-3 text-base lg:text-lg text-white\/70 group-hover:text-white transition-colors duration-200\">Test inkrementality, p\u0159i kter\u00e9m se reklama zapne nebo vypne ve vybran\u00fdch regionech. Rozd\u00edl proti kontroln\u00edm region\u016fm uk\u00e1\u017ee skute\u010dn\u00fd p\u0159\u00ednos kampan\u011b.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flex items-center gap-2 mt-4 text-xs font-bold uppercase tracking-wider text-white\/50 group-hover:text-white transition-colors duration-200\">\n\t\t\t\t\t\t\t\t\t\t\t\tV\u00fdkonnostn\u00ed marketing\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right size-4 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path d=\"M4.83142 13.5H20.5814\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 20.25L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 6.75L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<section id=\"glossary-H\" class=\"scroll-mt-32\" data-glossary-letter=\"H\" x-show=\"hasLetter($el.dataset.glossaryLetter)\" x-cloak>\n\t\t\t\t\t\t<h2 class=\"text-heading-md font-bold uppercase text-white\/25 mb-6\">H<\/h2>\n\t\t\t\t\t\t<ul class=\"grid grid-cols-1 md:grid-cols-2 gap-4 lg:gap-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-term=\"Holdout test Kontroln\u00ed skupina, kter\u00e9 se reklama z\u00e1m\u011brn\u011b nezobrazuje. Rozd\u00edl v chov\u00e1n\u00ed obou skupin uk\u00e1\u017ee, kolik konverz\u00ed by p\u0159i\u0161lo i bez kampan\u011b.  V\u00fdkonnostn\u00ed marketing\" data-glossary-category=\"vykonnostni-marketing\" x-show=\"matches($el.dataset.glossaryTerm, $el.dataset.glossaryCategory)\" x-cloak>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/cs\/slovnik\/holdout-test\/\" class=\"group relative flex flex-col h-full p-6 lg:p-8 border border-white\/20 bg-white\/5 hover:bg-primary-500 hover:border-primary-500 transition-colors duration-200\" gsap-animation=\"slide-up\" gsap-delay=\"0\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-baseline justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-lg font-bold uppercase text-balance\">Holdout test<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-3 text-base lg:text-lg text-white\/70 group-hover:text-white transition-colors duration-200\">Kontroln\u00ed skupina, kter\u00e9 se reklama z\u00e1m\u011brn\u011b nezobrazuje. Rozd\u00edl v&nbsp;chov\u00e1n\u00ed obou skupin uk\u00e1\u017ee, kolik konverz\u00ed by p\u0159i\u0161lo i&nbsp;bez kampan\u011b.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flex items-center gap-2 mt-4 text-xs font-bold uppercase tracking-wider text-white\/50 group-hover:text-white transition-colors duration-200\">\n\t\t\t\t\t\t\t\t\t\t\t\tV\u00fdkonnostn\u00ed marketing\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right size-4 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path d=\"M4.83142 13.5H20.5814\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 20.25L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 6.75L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<section id=\"glossary-I\" class=\"scroll-mt-32\" data-glossary-letter=\"I\" x-show=\"hasLetter($el.dataset.glossaryLetter)\" x-cloak>\n\t\t\t\t\t\t<h2 class=\"text-heading-md font-bold uppercase text-white\/25 mb-6\">I<\/h2>\n\t\t\t\t\t\t<ul class=\"grid grid-cols-1 md:grid-cols-2 gap-4 lg:gap-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-term=\"IndexNow Protokol, kter\u00fdm web aktivn\u011b ozn\u00e1m\u00ed vyhled\u00e1va\u010d\u016fm zm\u011bnu obsahu m\u00edsto \u010dek\u00e1n\u00ed na crawl. Pro Bing, a t\u00edm i pro ChatGPT a Copilot, je to nejrychlej\u0161\u00ed cesta do indexu.  SEO &amp;amp; obsah\" data-glossary-category=\"seo-obsah\" x-show=\"matches($el.dataset.glossaryTerm, $el.dataset.glossaryCategory)\" x-cloak>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/cs\/slovnik\/indexnow\/\" class=\"group relative flex flex-col h-full p-6 lg:p-8 border border-white\/20 bg-white\/5 hover:bg-primary-500 hover:border-primary-500 transition-colors duration-200\" gsap-animation=\"slide-up\" gsap-delay=\"0\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-baseline justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-lg font-bold uppercase text-balance\">IndexNow<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-3 text-base lg:text-lg text-white\/70 group-hover:text-white transition-colors duration-200\">Protokol, kter\u00fdm web aktivn\u011b ozn\u00e1m\u00ed vyhled\u00e1va\u010d\u016fm zm\u011bnu obsahu m\u00edsto \u010dek\u00e1n\u00ed na crawl. Pro Bing, a&nbsp;t\u00edm i&nbsp;pro ChatGPT a&nbsp;Copilot, je to nejrychlej\u0161\u00ed cesta do indexu.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flex items-center gap-2 mt-4 text-xs font-bold uppercase tracking-wider text-white\/50 group-hover:text-white transition-colors duration-200\">\n\t\t\t\t\t\t\t\t\t\t\t\tSEO &amp;&nbsp;obsah\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right size-4 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path d=\"M4.83142 13.5H20.5814\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 20.25L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 6.75L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-term=\"Inkrementalita P\u0159\u00edr\u016fstek tr\u017eeb, kter\u00fd by bez dan\u00e9 kampan\u011b nevznikl. Odd\u011bluje reklamu, kter\u00e1 v\u00fdsledek zp\u016fsobila, od reklamy, kter\u00e1 si jen p\u0159ipsala konverzi, kter\u00e1 by p\u0159i\u0161la stejn\u011b.  V\u00fdkonnostn\u00ed marketing\" data-glossary-category=\"vykonnostni-marketing\" x-show=\"matches($el.dataset.glossaryTerm, $el.dataset.glossaryCategory)\" x-cloak>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/cs\/slovnik\/inkrementalita\/\" class=\"group relative flex flex-col h-full p-6 lg:p-8 border border-white\/20 bg-white\/5 hover:bg-primary-500 hover:border-primary-500 transition-colors duration-200\" gsap-animation=\"slide-up\" gsap-delay=\"0.05\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-baseline justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-lg font-bold uppercase text-balance\">Inkrementalita<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-3 text-base lg:text-lg text-white\/70 group-hover:text-white transition-colors duration-200\">P\u0159\u00edr\u016fstek tr\u017eeb, kter\u00fd by bez dan\u00e9 kampan\u011b nevznikl. Odd\u011bluje reklamu, kter\u00e1 v\u00fdsledek zp\u016fsobila, od reklamy, kter\u00e1 si jen p\u0159ipsala konverzi, kter\u00e1 by p\u0159i\u0161la stejn\u011b.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flex items-center gap-2 mt-4 text-xs font-bold uppercase tracking-wider text-white\/50 group-hover:text-white transition-colors duration-200\">\n\t\t\t\t\t\t\t\t\t\t\t\tV\u00fdkonnostn\u00ed marketing\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right size-4 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path d=\"M4.83142 13.5H20.5814\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 20.25L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 6.75L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<section id=\"glossary-K\" class=\"scroll-mt-32\" data-glossary-letter=\"K\" x-show=\"hasLetter($el.dataset.glossaryLetter)\" x-cloak>\n\t\t\t\t\t\t<h2 class=\"text-heading-md font-bold uppercase text-white\/25 mb-6\">K<\/h2>\n\t\t\t\t\t\t<ul class=\"grid grid-cols-1 md:grid-cols-2 gap-4 lg:gap-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-term=\"Knowledge Graph Datab\u00e1ze entit a vztah\u016f mezi nimi, ze kter\u00e9 Google \u010derp\u00e1 fakta o firm\u00e1ch, lidech a pojmech. Kdy\u017e v n\u00ed zna\u010dka nen\u00ed, AI si o n\u00ed informace skl\u00e1d\u00e1 odjinud.  SEO &amp;amp; obsah\" data-glossary-category=\"seo-obsah\" x-show=\"matches($el.dataset.glossaryTerm, $el.dataset.glossaryCategory)\" x-cloak>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/cs\/slovnik\/knowledge-graph\/\" class=\"group relative flex flex-col h-full p-6 lg:p-8 border border-white\/20 bg-white\/5 hover:bg-primary-500 hover:border-primary-500 transition-colors duration-200\" gsap-animation=\"slide-up\" gsap-delay=\"0\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-baseline justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-lg font-bold uppercase text-balance\">Knowledge Graph<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-3 text-base lg:text-lg text-white\/70 group-hover:text-white transition-colors duration-200\">Datab\u00e1ze entit a&nbsp;vztah\u016f mezi nimi, ze kter\u00e9 Google \u010derp\u00e1 fakta o&nbsp;firm\u00e1ch, lidech a&nbsp;pojmech. Kdy\u017e v&nbsp;n\u00ed zna\u010dka nen\u00ed, AI si o&nbsp;n\u00ed informace skl\u00e1d\u00e1 odjinud.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flex items-center gap-2 mt-4 text-xs font-bold uppercase tracking-wider text-white\/50 group-hover:text-white transition-colors duration-200\">\n\t\t\t\t\t\t\t\t\t\t\t\tSEO &amp;&nbsp;obsah\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right size-4 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path d=\"M4.83142 13.5H20.5814\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 20.25L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 6.75L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<section id=\"glossary-L\" class=\"scroll-mt-32\" data-glossary-letter=\"L\" x-show=\"hasLetter($el.dataset.glossaryLetter)\" x-cloak>\n\t\t\t\t\t\t<h2 class=\"text-heading-md font-bold uppercase text-white\/25 mb-6\">L<\/h2>\n\t\t\t\t\t\t<ul class=\"grid grid-cols-1 md:grid-cols-2 gap-4 lg:gap-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-term=\"llms.txt Textov\u00fd soubor v ko\u0159eni webu, kter\u00fd jazykov\u00fdm model\u016fm shrnuje, kdo jste a kter\u00fd obsah je pro n\u011b d\u016fle\u017eit\u00fd. Nen\u00ed to standard vynucen\u00fd vyhled\u00e1va\u010di, ale kur\u00e1torsk\u00fd rozcestn\u00edk, kter\u00fd si p\u00ed\u0161ete sami.  SEO &amp;amp; obsah\" data-glossary-category=\"seo-obsah\" x-show=\"matches($el.dataset.glossaryTerm, $el.dataset.glossaryCategory)\" x-cloak>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/cs\/slovnik\/llms-txt\/\" class=\"group relative flex flex-col h-full p-6 lg:p-8 border border-white\/20 bg-white\/5 hover:bg-primary-500 hover:border-primary-500 transition-colors duration-200\" gsap-animation=\"slide-up\" gsap-delay=\"0\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-baseline justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-lg font-bold uppercase text-balance\">llms.txt<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-3 text-base lg:text-lg text-white\/70 group-hover:text-white transition-colors duration-200\">Textov\u00fd soubor v&nbsp;ko\u0159eni webu, kter\u00fd jazykov\u00fdm model\u016fm shrnuje, kdo jste a&nbsp;kter\u00fd obsah je pro n\u011b d\u016fle\u017eit\u00fd. Nen\u00ed to standard vynucen\u00fd vyhled\u00e1va\u010di, ale kur\u00e1torsk\u00fd rozcestn\u00edk, kter\u00fd si p\u00ed\u0161ete sami.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flex items-center gap-2 mt-4 text-xs font-bold uppercase tracking-wider text-white\/50 group-hover:text-white transition-colors duration-200\">\n\t\t\t\t\t\t\t\t\t\t\t\tSEO &amp;&nbsp;obsah\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right size-4 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path d=\"M4.83142 13.5H20.5814\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 20.25L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 6.75L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-term=\"LTV Hodnota z\u00e1kazn\u00edka za celou dobu vztahu, ide\u00e1ln\u011b v mar\u017ei, ne v obratu. Ur\u010duje, kolik si m\u016f\u017eete dovolit zaplatit za jeho z\u00edsk\u00e1n\u00ed. Customer Lifetime Value V\u00fdkonnostn\u00ed marketing\" data-glossary-category=\"vykonnostni-marketing\" x-show=\"matches($el.dataset.glossaryTerm, $el.dataset.glossaryCategory)\" x-cloak>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/cs\/slovnik\/ltv\/\" class=\"group relative flex flex-col h-full p-6 lg:p-8 border border-white\/20 bg-white\/5 hover:bg-primary-500 hover:border-primary-500 transition-colors duration-200\" gsap-animation=\"slide-up\" gsap-delay=\"0.05\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-baseline justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-lg font-bold uppercase text-balance\">LTV<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"shrink-0 px-2 py-0.5 bg-white text-secondary-500 text-xs font-bold uppercase tracking-wider\">Customer Lifetime Value<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-3 text-base lg:text-lg text-white\/70 group-hover:text-white transition-colors duration-200\">Hodnota z\u00e1kazn\u00edka za celou dobu vztahu, ide\u00e1ln\u011b v&nbsp;mar\u017ei, ne v&nbsp;obratu. Ur\u010duje, kolik si m\u016f\u017eete dovolit zaplatit za jeho z\u00edsk\u00e1n\u00ed.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flex items-center gap-2 mt-4 text-xs font-bold uppercase tracking-wider text-white\/50 group-hover:text-white transition-colors duration-200\">\n\t\t\t\t\t\t\t\t\t\t\t\tV\u00fdkonnostn\u00ed marketing\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right size-4 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path d=\"M4.83142 13.5H20.5814\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 20.25L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 6.75L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-term=\"LTV\/CAC pom\u011br Pom\u011br hodnoty z\u00e1kazn\u00edka k n\u00e1klad\u016fm na jeho z\u00edsk\u00e1n\u00ed. Pod hodnotou 3 se model obvykle rozpad\u00e1, v\u00fdrazn\u011b nad 5 \u010dasto znamen\u00e1 zbyte\u010dn\u011b br\u017ed\u011bn\u00fd r\u016fst.  V\u00fdkonnostn\u00ed marketing\" data-glossary-category=\"vykonnostni-marketing\" x-show=\"matches($el.dataset.glossaryTerm, $el.dataset.glossaryCategory)\" x-cloak>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/cs\/slovnik\/ltv-cac-pomer\/\" class=\"group relative flex flex-col h-full p-6 lg:p-8 border border-white\/20 bg-white\/5 hover:bg-primary-500 hover:border-primary-500 transition-colors duration-200\" gsap-animation=\"slide-up\" gsap-delay=\"0.1\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-baseline justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-lg font-bold uppercase text-balance\">LTV\/CAC pom\u011br<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-3 text-base lg:text-lg text-white\/70 group-hover:text-white transition-colors duration-200\">Pom\u011br hodnoty z\u00e1kazn\u00edka k&nbsp;n\u00e1klad\u016fm na jeho z\u00edsk\u00e1n\u00ed. Pod hodnotou 3&nbsp;se model obvykle rozpad\u00e1, v\u00fdrazn\u011b nad 5&nbsp;\u010dasto znamen\u00e1 zbyte\u010dn\u011b br\u017ed\u011bn\u00fd r\u016fst.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flex items-center gap-2 mt-4 text-xs font-bold uppercase tracking-wider text-white\/50 group-hover:text-white transition-colors duration-200\">\n\t\t\t\t\t\t\t\t\t\t\t\tV\u00fdkonnostn\u00ed marketing\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right size-4 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path d=\"M4.83142 13.5H20.5814\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 20.25L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 6.75L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<section id=\"glossary-M\" class=\"scroll-mt-32\" data-glossary-letter=\"M\" x-show=\"hasLetter($el.dataset.glossaryLetter)\" x-cloak>\n\t\t\t\t\t\t<h2 class=\"text-heading-md font-bold uppercase text-white\/25 mb-6\">M<\/h2>\n\t\t\t\t\t\t<ul class=\"grid grid-cols-1 md:grid-cols-2 gap-4 lg:gap-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-term=\"Marketing mix modeling Statistick\u00fd model, kter\u00fd z historick\u00fdch dat odhadne p\u0159\u00edsp\u011bvek jednotliv\u00fdch kan\u00e1l\u016f k tr\u017eb\u00e1m. Nepot\u0159ebuje cookies ani sledov\u00e1n\u00ed jednotlivc\u016f, proto se po zp\u0159\u00edsn\u011bn\u00ed m\u011b\u0159en\u00ed vrac\u00ed do hry. MMM V\u00fdkonnostn\u00ed marketing\" data-glossary-category=\"vykonnostni-marketing\" x-show=\"matches($el.dataset.glossaryTerm, $el.dataset.glossaryCategory)\" x-cloak>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/cs\/slovnik\/marketing-mix-modeling\/\" class=\"group relative flex flex-col h-full p-6 lg:p-8 border border-white\/20 bg-white\/5 hover:bg-primary-500 hover:border-primary-500 transition-colors duration-200\" gsap-animation=\"slide-up\" gsap-delay=\"0\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-baseline justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-lg font-bold uppercase text-balance\">Marketing mix modeling<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"shrink-0 px-2 py-0.5 bg-white text-secondary-500 text-xs font-bold uppercase tracking-wider\">MMM<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-3 text-base lg:text-lg text-white\/70 group-hover:text-white transition-colors duration-200\">Statistick\u00fd model, kter\u00fd z&nbsp;historick\u00fdch dat odhadne p\u0159\u00edsp\u011bvek jednotliv\u00fdch kan\u00e1l\u016f k&nbsp;tr\u017eb\u00e1m. Nepot\u0159ebuje cookies ani sledov\u00e1n\u00ed jednotlivc\u016f, proto se po zp\u0159\u00edsn\u011bn\u00ed m\u011b\u0159en\u00ed vrac\u00ed do hry.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flex items-center gap-2 mt-4 text-xs font-bold uppercase tracking-wider text-white\/50 group-hover:text-white transition-colors duration-200\">\n\t\t\t\t\t\t\t\t\t\t\t\tV\u00fdkonnostn\u00ed marketing\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right size-4 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path d=\"M4.83142 13.5H20.5814\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 20.25L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 6.75L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-term=\"MER Celkov\u00e9 tr\u017eby d\u011blen\u00e9 celkov\u00fdmi v\u00fddaji na marketing. Pohled na cel\u00fd \u00fa\u010det, kter\u00fd ne\u0159e\u0161\u00ed, komu se konverze p\u0159ipsala, a proto se ned\u00e1 oklamat atribuc\u00ed. Marketing Efficiency Ratio V\u00fdkonnostn\u00ed marketing\" data-glossary-category=\"vykonnostni-marketing\" x-show=\"matches($el.dataset.glossaryTerm, $el.dataset.glossaryCategory)\" x-cloak>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/cs\/slovnik\/mer\/\" class=\"group relative flex flex-col h-full p-6 lg:p-8 border border-white\/20 bg-white\/5 hover:bg-primary-500 hover:border-primary-500 transition-colors duration-200\" gsap-animation=\"slide-up\" gsap-delay=\"0.05\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-baseline justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-lg font-bold uppercase text-balance\">MER<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"shrink-0 px-2 py-0.5 bg-white text-secondary-500 text-xs font-bold uppercase tracking-wider\">Marketing Efficiency Ratio<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-3 text-base lg:text-lg text-white\/70 group-hover:text-white transition-colors duration-200\">Celkov\u00e9 tr\u017eby d\u011blen\u00e9 celkov\u00fdmi v\u00fddaji na marketing. Pohled na cel\u00fd \u00fa\u010det, kter\u00fd ne\u0159e\u0161\u00ed, komu se konverze p\u0159ipsala, a&nbsp;proto se ned\u00e1 oklamat atribuc\u00ed.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flex items-center gap-2 mt-4 text-xs font-bold uppercase tracking-wider text-white\/50 group-hover:text-white transition-colors duration-200\">\n\t\t\t\t\t\t\t\t\t\t\t\tV\u00fdkonnostn\u00ed marketing\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right size-4 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path d=\"M4.83142 13.5H20.5814\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 20.25L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 6.75L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<section id=\"glossary-P\" class=\"scroll-mt-32\" data-glossary-letter=\"P\" x-show=\"hasLetter($el.dataset.glossaryLetter)\" x-cloak>\n\t\t\t\t\t\t<h2 class=\"text-heading-md font-bold uppercase text-white\/25 mb-6\">P<\/h2>\n\t\t\t\t\t\t<ul class=\"grid grid-cols-1 md:grid-cols-2 gap-4 lg:gap-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-term=\"Payback period Doba, za kterou se vr\u00e1t\u00ed n\u00e1klad na z\u00edsk\u00e1n\u00ed z\u00e1kazn\u00edka. Rozhoduje o tom, jak rychle m\u016f\u017ee firma \u0161k\u00e1lovat bez extern\u00edho financov\u00e1n\u00ed.  V\u00fdkonnostn\u00ed marketing\" data-glossary-category=\"vykonnostni-marketing\" x-show=\"matches($el.dataset.glossaryTerm, $el.dataset.glossaryCategory)\" x-cloak>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/cs\/slovnik\/payback-period\/\" class=\"group relative flex flex-col h-full p-6 lg:p-8 border border-white\/20 bg-white\/5 hover:bg-primary-500 hover:border-primary-500 transition-colors duration-200\" gsap-animation=\"slide-up\" gsap-delay=\"0\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-baseline justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-lg font-bold uppercase text-balance\">Payback period<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-3 text-base lg:text-lg text-white\/70 group-hover:text-white transition-colors duration-200\">Doba, za kterou se vr\u00e1t\u00ed n\u00e1klad na z\u00edsk\u00e1n\u00ed z\u00e1kazn\u00edka. Rozhoduje o&nbsp;tom, jak rychle m\u016f\u017ee firma \u0161k\u00e1lovat bez extern\u00edho financov\u00e1n\u00ed.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flex items-center gap-2 mt-4 text-xs font-bold uppercase tracking-wider text-white\/50 group-hover:text-white transition-colors duration-200\">\n\t\t\t\t\t\t\t\t\t\t\t\tV\u00fdkonnostn\u00ed marketing\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right size-4 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path d=\"M4.83142 13.5H20.5814\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 20.25L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 6.75L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-term=\"Perplexity Vyhled\u00e1vac\u00ed AI asistent, kter\u00fd odpov\u00edd\u00e1 s viditeln\u00fdm uveden\u00edm zdroj\u016f. Pro zna\u010dky je zaj\u00edmav\u00fd t\u00edm, \u017ee jeho citace jsou transparentn\u00ed a daj\u00ed se sledovat.  SEO &amp;amp; obsah\" data-glossary-category=\"seo-obsah\" x-show=\"matches($el.dataset.glossaryTerm, $el.dataset.glossaryCategory)\" x-cloak>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/cs\/slovnik\/perplexity\/\" class=\"group relative flex flex-col h-full p-6 lg:p-8 border border-white\/20 bg-white\/5 hover:bg-primary-500 hover:border-primary-500 transition-colors duration-200\" gsap-animation=\"slide-up\" gsap-delay=\"0.05\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-baseline justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-lg font-bold uppercase text-balance\">Perplexity<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-3 text-base lg:text-lg text-white\/70 group-hover:text-white transition-colors duration-200\">Vyhled\u00e1vac\u00ed AI asistent, kter\u00fd odpov\u00edd\u00e1 s&nbsp;viditeln\u00fdm uveden\u00edm zdroj\u016f. Pro zna\u010dky je zaj\u00edmav\u00fd t\u00edm, \u017ee jeho citace jsou transparentn\u00ed a&nbsp;daj\u00ed se sledovat.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flex items-center gap-2 mt-4 text-xs font-bold uppercase tracking-wider text-white\/50 group-hover:text-white transition-colors duration-200\">\n\t\t\t\t\t\t\t\t\t\t\t\tSEO &amp;&nbsp;obsah\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right size-4 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path d=\"M4.83142 13.5H20.5814\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 20.25L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 6.75L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-term=\"POAS Zisk na korunu investovanou do reklamy. Na rozd\u00edl od ROAS po\u010d\u00edt\u00e1 s mar\u017e\u00ed, tak\u017ee rozli\u0161\u00ed obrat, kter\u00fd vyd\u011bl\u00e1v\u00e1, od obratu, kter\u00fd jen prot\u00e9k\u00e1. Profit on Ad Spend V\u00fdkonnostn\u00ed marketing\" data-glossary-category=\"vykonnostni-marketing\" x-show=\"matches($el.dataset.glossaryTerm, $el.dataset.glossaryCategory)\" x-cloak>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/cs\/slovnik\/poas\/\" class=\"group relative flex flex-col h-full p-6 lg:p-8 border border-white\/20 bg-white\/5 hover:bg-primary-500 hover:border-primary-500 transition-colors duration-200\" gsap-animation=\"slide-up\" gsap-delay=\"0.1\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-baseline justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-lg font-bold uppercase text-balance\">POAS<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"shrink-0 px-2 py-0.5 bg-white text-secondary-500 text-xs font-bold uppercase tracking-wider\">Profit on Ad Spend<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-3 text-base lg:text-lg text-white\/70 group-hover:text-white transition-colors duration-200\">Zisk na korunu investovanou do reklamy. Na rozd\u00edl od ROAS po\u010d\u00edt\u00e1 s&nbsp;mar\u017e\u00ed, tak\u017ee rozli\u0161\u00ed obrat, kter\u00fd vyd\u011bl\u00e1v\u00e1, od obratu, kter\u00fd jen prot\u00e9k\u00e1.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flex items-center gap-2 mt-4 text-xs font-bold uppercase tracking-wider text-white\/50 group-hover:text-white transition-colors duration-200\">\n\t\t\t\t\t\t\t\t\t\t\t\tV\u00fdkonnostn\u00ed marketing\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right size-4 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path d=\"M4.83142 13.5H20.5814\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 20.25L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 6.75L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-term=\"P\u0159\u00edsp\u011bvkov\u00e1 mar\u017ee Tr\u017eba po ode\u010dten\u00ed variabiln\u00edch n\u00e1klad\u016f. \u010c\u00e1stka, ze kter\u00e9 se plat\u00ed reklama a fixn\u00ed n\u00e1klady, a z\u00e1klad pro v\u00fdpo\u010det POAS i break-even ROAS.  V\u00fdkonnostn\u00ed marketing\" data-glossary-category=\"vykonnostni-marketing\" x-show=\"matches($el.dataset.glossaryTerm, $el.dataset.glossaryCategory)\" x-cloak>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/cs\/slovnik\/prispevkova-marze\/\" class=\"group relative flex flex-col h-full p-6 lg:p-8 border border-white\/20 bg-white\/5 hover:bg-primary-500 hover:border-primary-500 transition-colors duration-200\" gsap-animation=\"slide-up\" gsap-delay=\"0.15\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-baseline justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-lg font-bold uppercase text-balance\">P\u0159\u00edsp\u011bvkov\u00e1 mar\u017ee<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-3 text-base lg:text-lg text-white\/70 group-hover:text-white transition-colors duration-200\">Tr\u017eba po ode\u010dten\u00ed variabiln\u00edch n\u00e1klad\u016f. \u010c\u00e1stka, ze kter\u00e9 se plat\u00ed reklama a&nbsp;fixn\u00ed n\u00e1klady, a&nbsp;z\u00e1klad pro v\u00fdpo\u010det POAS i&nbsp;break-even ROAS.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flex items-center gap-2 mt-4 text-xs font-bold uppercase tracking-wider text-white\/50 group-hover:text-white transition-colors duration-200\">\n\t\t\t\t\t\t\t\t\t\t\t\tV\u00fdkonnostn\u00ed marketing\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right size-4 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path d=\"M4.83142 13.5H20.5814\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 20.25L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 6.75L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<section id=\"glossary-R\" class=\"scroll-mt-32\" data-glossary-letter=\"R\" x-show=\"hasLetter($el.dataset.glossaryLetter)\" x-cloak>\n\t\t\t\t\t\t<h2 class=\"text-heading-md font-bold uppercase text-white\/25 mb-6\">R<\/h2>\n\t\t\t\t\t\t<ul class=\"grid grid-cols-1 md:grid-cols-2 gap-4 lg:gap-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-term=\"RAG Postup, p\u0159i kter\u00e9m si jazykov\u00fd model p\u0159ed odpov\u011bd\u00ed vyhled\u00e1 zdroje a odpov\u00edd\u00e1 z nich, m\u00edsto aby \u010derpal jen z toho, co se nau\u010dil p\u0159i tr\u00e9ninku. Kv\u016fli RAG se d\u00e1 viditelnost v AI ovliv\u0148ovat obsahem. Retrieval Augmented Generation SEO &amp;amp; obsah\" data-glossary-category=\"seo-obsah\" x-show=\"matches($el.dataset.glossaryTerm, $el.dataset.glossaryCategory)\" x-cloak>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/cs\/slovnik\/rag\/\" class=\"group relative flex flex-col h-full p-6 lg:p-8 border border-white\/20 bg-white\/5 hover:bg-primary-500 hover:border-primary-500 transition-colors duration-200\" gsap-animation=\"slide-up\" gsap-delay=\"0\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-baseline justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-lg font-bold uppercase text-balance\">RAG<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"shrink-0 px-2 py-0.5 bg-white text-secondary-500 text-xs font-bold uppercase tracking-wider\">Retrieval Augmented Generation<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-3 text-base lg:text-lg text-white\/70 group-hover:text-white transition-colors duration-200\">Postup, p\u0159i kter\u00e9m si jazykov\u00fd model p\u0159ed odpov\u011bd\u00ed vyhled\u00e1 zdroje a&nbsp;odpov\u00edd\u00e1 z&nbsp;nich, m\u00edsto aby \u010derpal jen z&nbsp;toho, co se nau\u010dil p\u0159i tr\u00e9ninku. Kv\u016fli RAG se d\u00e1 viditelnost v&nbsp;AI ovliv\u0148ovat obsahem.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flex items-center gap-2 mt-4 text-xs font-bold uppercase tracking-wider text-white\/50 group-hover:text-white transition-colors duration-200\">\n\t\t\t\t\t\t\t\t\t\t\t\tSEO &amp;&nbsp;obsah\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right size-4 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path d=\"M4.83142 13.5H20.5814\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 20.25L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 6.75L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-term=\"Retence z\u00e1kazn\u00edk\u016f Schopnost udr\u017eet z\u00e1kazn\u00edky a p\u0159im\u011bt je k opakovan\u00e9mu n\u00e1kupu. Levn\u011bj\u0161\u00ed p\u00e1ka r\u016fstu ne\u017e akvizice, proto\u017ee p\u016fsob\u00ed na z\u00e1kazn\u00edky, kte\u0159\u00ed u\u017e jsou zaplacen\u00ed.  V\u00fdkonnostn\u00ed marketing\" data-glossary-category=\"vykonnostni-marketing\" x-show=\"matches($el.dataset.glossaryTerm, $el.dataset.glossaryCategory)\" x-cloak>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/cs\/slovnik\/retence-zakazniku\/\" class=\"group relative flex flex-col h-full p-6 lg:p-8 border border-white\/20 bg-white\/5 hover:bg-primary-500 hover:border-primary-500 transition-colors duration-200\" gsap-animation=\"slide-up\" gsap-delay=\"0.05\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-baseline justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-lg font-bold uppercase text-balance\">Retence z\u00e1kazn\u00edk\u016f<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-3 text-base lg:text-lg text-white\/70 group-hover:text-white transition-colors duration-200\">Schopnost udr\u017eet z\u00e1kazn\u00edky a&nbsp;p\u0159im\u011bt je k&nbsp;opakovan\u00e9mu n\u00e1kupu. Levn\u011bj\u0161\u00ed p\u00e1ka r\u016fstu ne\u017e akvizice, proto\u017ee p\u016fsob\u00ed na z\u00e1kazn\u00edky, kte\u0159\u00ed u\u017e jsou zaplacen\u00ed.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flex items-center gap-2 mt-4 text-xs font-bold uppercase tracking-wider text-white\/50 group-hover:text-white transition-colors duration-200\">\n\t\t\t\t\t\t\t\t\t\t\t\tV\u00fdkonnostn\u00ed marketing\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right size-4 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path d=\"M4.83142 13.5H20.5814\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 20.25L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 6.75L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<section id=\"glossary-S\" class=\"scroll-mt-32\" data-glossary-letter=\"S\" x-show=\"hasLetter($el.dataset.glossaryLetter)\" x-cloak>\n\t\t\t\t\t\t<h2 class=\"text-heading-md font-bold uppercase text-white\/25 mb-6\">S<\/h2>\n\t\t\t\t\t\t<ul class=\"grid grid-cols-1 md:grid-cols-2 gap-4 lg:gap-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-term=\"S\u00e9mantick\u00e9 vyhled\u00e1v\u00e1n\u00ed Vyhled\u00e1v\u00e1n\u00ed podle v\u00fdznamu dotazu, ne podle shody slov. Proto stejnou str\u00e1nku najdou lid\u00e9 p\u0159es des\u00edtky r\u016fzn\u011b formulovan\u00fdch dotaz\u016f a proto u\u017e nefunguje psan\u00ed na jedno kl\u00ed\u010dov\u00e9 slovo.  SEO &amp;amp; obsah\" data-glossary-category=\"seo-obsah\" x-show=\"matches($el.dataset.glossaryTerm, $el.dataset.glossaryCategory)\" x-cloak>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/cs\/slovnik\/semanticke-vyhledavani\/\" class=\"group relative flex flex-col h-full p-6 lg:p-8 border border-white\/20 bg-white\/5 hover:bg-primary-500 hover:border-primary-500 transition-colors duration-200\" gsap-animation=\"slide-up\" gsap-delay=\"0\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-baseline justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-lg font-bold uppercase text-balance\">S\u00e9mantick\u00e9 vyhled\u00e1v\u00e1n\u00ed<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-3 text-base lg:text-lg text-white\/70 group-hover:text-white transition-colors duration-200\">Vyhled\u00e1v\u00e1n\u00ed podle v\u00fdznamu dotazu, ne podle shody slov. Proto stejnou str\u00e1nku najdou lid\u00e9 p\u0159es des\u00edtky r\u016fzn\u011b formulovan\u00fdch dotaz\u016f a&nbsp;proto u\u017e nefunguje psan\u00ed na jedno kl\u00ed\u010dov\u00e9 slovo.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flex items-center gap-2 mt-4 text-xs font-bold uppercase tracking-wider text-white\/50 group-hover:text-white transition-colors duration-200\">\n\t\t\t\t\t\t\t\t\t\t\t\tSEO &amp;&nbsp;obsah\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right size-4 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path d=\"M4.83142 13.5H20.5814\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 20.25L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 6.75L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-term=\"Strukturovan\u00e1 data (schema.org) Zna\u010dkov\u00e1n\u00ed obsahu podle slovn\u00edku schema.org, kter\u00e9 stroj\u016fm \u0159\u00edk\u00e1, co na str\u00e1nce je: slu\u017eba, produkt, ot\u00e1zka, firma. Z\u00e1klad toho, aby vyhled\u00e1va\u010de i AI v\u00e1\u0161 obsah spr\u00e1vn\u011b pochopily.  SEO &amp;amp; obsah\" data-glossary-category=\"seo-obsah\" x-show=\"matches($el.dataset.glossaryTerm, $el.dataset.glossaryCategory)\" x-cloak>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/cs\/slovnik\/strukturovana-data-schema-org\/\" class=\"group relative flex flex-col h-full p-6 lg:p-8 border border-white\/20 bg-white\/5 hover:bg-primary-500 hover:border-primary-500 transition-colors duration-200\" gsap-animation=\"slide-up\" gsap-delay=\"0.05\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-baseline justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-lg font-bold uppercase text-balance\">Strukturovan\u00e1 data (schema.org)<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-3 text-base lg:text-lg text-white\/70 group-hover:text-white transition-colors duration-200\">Zna\u010dkov\u00e1n\u00ed obsahu podle slovn\u00edku schema.org, kter\u00e9 stroj\u016fm \u0159\u00edk\u00e1, co na str\u00e1nce je: slu\u017eba, produkt, ot\u00e1zka, firma. Z\u00e1klad toho, aby vyhled\u00e1va\u010de i&nbsp;AI v\u00e1\u0161 obsah spr\u00e1vn\u011b pochopily.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flex items-center gap-2 mt-4 text-xs font-bold uppercase tracking-wider text-white\/50 group-hover:text-white transition-colors duration-200\">\n\t\t\t\t\t\t\t\t\t\t\t\tSEO &amp;&nbsp;obsah\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right size-4 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path d=\"M4.83142 13.5H20.5814\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 20.25L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 6.75L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<section id=\"glossary-Z\" class=\"scroll-mt-32\" data-glossary-letter=\"Z\" x-show=\"hasLetter($el.dataset.glossaryLetter)\" x-cloak>\n\t\t\t\t\t\t<h2 class=\"text-heading-md font-bold uppercase text-white\/25 mb-6\">Z<\/h2>\n\t\t\t\t\t\t<ul class=\"grid grid-cols-1 md:grid-cols-2 gap-4 lg:gap-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-glossary-term=\"Zero-click search Vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 skon\u010d\u00ed bez prokliku na web, proto\u017ee u\u017eivatel dostane odpov\u011b\u010f p\u0159\u00edmo ve v\u00fdsledc\u00edch. S n\u00e1stupem AI odpov\u011bd\u00ed jeho pod\u00edl roste a m\u011bn\u00ed to, co se m\u00e1 m\u011b\u0159it jako \u00fasp\u011bch.  SEO &amp;amp; obsah\" data-glossary-category=\"seo-obsah\" x-show=\"matches($el.dataset.glossaryTerm, $el.dataset.glossaryCategory)\" x-cloak>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/cs\/slovnik\/zero-click-search\/\" class=\"group relative flex flex-col h-full p-6 lg:p-8 border border-white\/20 bg-white\/5 hover:bg-primary-500 hover:border-primary-500 transition-colors duration-200\" gsap-animation=\"slide-up\" gsap-delay=\"0\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"flex items-baseline justify-between gap-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-title-lg font-bold uppercase text-balance\">Zero-click search<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mt-3 text-base lg:text-lg text-white\/70 group-hover:text-white transition-colors duration-200\">Vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 skon\u010d\u00ed bez prokliku na web, proto\u017ee u\u017eivatel dostane odpov\u011b\u010f p\u0159\u00edmo ve v\u00fdsledc\u00edch. S&nbsp;n\u00e1stupem AI odpov\u011bd\u00ed jeho pod\u00edl roste a&nbsp;m\u011bn\u00ed to, co se m\u00e1 m\u011b\u0159it jako \u00fasp\u011bch.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flex items-center gap-2 mt-4 text-xs font-bold uppercase tracking-wider text-white\/50 group-hover:text-white transition-colors duration-200\">\n\t\t\t\t\t\t\t\t\t\t\t\tSEO &amp;&nbsp;obsah\n\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-arrow-right size-4 shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"3.24 5.16 19.72 16.68\"><path d=\"M4.83142 13.5H20.5814\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 20.25L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><path d=\"M14.6252 6.75L21.3752 13.5\" stroke=\"currentColor\" stroke-width=\"3.17647\" stroke-linecap=\"square\" stroke-linejoin=\"round\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"flex flex-col items-center gap-6 py-16 lg:py-24 text-center\" x-show=\"visibleCount === 0\" x-cloak>\n\t\t\t<p class=\"text-title-lg font-bold uppercase\">\u017d\u00e1dn\u00fd pojem neodpov\u00edd\u00e1 hled\u00e1n\u00ed.<\/p>\n\t\t\t<button type=\"button\" class=\"btn btn-primary cursor-pointer\" @click=\"reset()\">Zru\u0161it filtry<\/button>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":14,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-2533","page","type-page","status-publish","hentry"],"acf":{"body_background_color":"secondary"},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Srozumiteln\u00e9 definice pojm\u016f z v\u00fdkonnostn\u00edho marketingu, SEO, GEO a analytiky. Ka\u017ed\u00e9 heslo z vlastn\u00ed praxe: definice, v\u00fdpo\u010det s modelov\u00fdm p\u0159\u00edkladem a \u010dast\u00e9 chyby.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/mairateam.com\/cs\/slovnik\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Maira Team\" \/>\n\t\t<meta property=\"og:type\" content=\"website\" \/>\n\t\t<meta property=\"og:title\" content=\"Marketingov\u00fd slovn\u00edk pojm\u016f: SEO, GEO a v\u00fdkonnostn\u00ed marketing\" \/>\n\t\t<meta property=\"og:description\" content=\"Srozumiteln\u00e9 definice pojm\u016f z v\u00fdkonnostn\u00edho marketingu, SEO, GEO a analytiky. 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