{"id":2745,"date":"2026-08-19T17:13:26","date_gmt":"2026-08-19T15:13:26","guid":{"rendered":"https:\/\/mairateam.com\/?post_type=glossary&#038;p=2745"},"modified":"2026-08-20T15:49:26","modified_gmt":"2026-08-20T13:49:26","slug":"mer","status":"publish","type":"glossary","link":"https:\/\/mairateam.com\/cs\/slovnik\/mer\/","title":{"rendered":"MER"},"content":{"rendered":"<p><strong>MER<\/strong>, Marketing Efficiency Ratio, jsou celkov\u00e9 tr\u017eby firmy d\u011blen\u00e9 celkov\u00fdmi v\u00fddaji na marketing za stejn\u00e9 obdob\u00ed. Na rozd\u00edl od ROAS jednotliv\u00fdch kampan\u00ed ne\u0159e\u0161\u00ed, komu se kter\u00e1 konverze p\u0159ipsala, a proto ho nejde oklamat atribuc\u00ed. Je to pohled majitele: kolik korun tr\u017eeb p\u0159inesla ka\u017ed\u00e1 koruna vlo\u017een\u00e1 do marketingu jako celku. Prakticky tot\u00e9\u017e po\u010d\u00edt\u00e1 <strong>blended ROAS<\/strong>, jen n\u011bkdy z\u00fa\u017een\u00fd na v\u00fddaje za reklamu; ob\u011b metriky se pou\u017e\u00edvaj\u00ed zam\u011bniteln\u011b.<\/p>\n<h2>V kostce<\/h2>\n<table>\n<tbody>\n<tr>\n<td><strong>Vzorec<\/strong><\/td>\n<td>MER = celkov\u00e9 tr\u017eby \/ celkov\u00e9 marketingov\u00e9 v\u00fddaje<\/td>\n<\/tr>\n<tr>\n<td><strong>\u010c\u00edm se li\u0161\u00ed od ROAS<\/strong><\/td>\n<td>ROAS m\u011b\u0159\u00ed kampa\u0148 podle p\u0159ipsan\u00fdch konverz\u00ed. MER m\u011b\u0159\u00ed firmu podle \u00fa\u010detnictv\u00ed<\/td>\n<\/tr>\n<tr>\n<td><strong>Siln\u00e1 str\u00e1nka<\/strong><\/td>\n<td>Ned\u00e1 se zkreslit atribuc\u00ed, duplicitami ani zm\u011bnou m\u011b\u0159en\u00ed<\/td>\n<\/tr>\n<tr>\n<td><strong>Slab\u00e1 str\u00e1nka<\/strong><\/td>\n<td>Ne\u0159ekne, kter\u00fd kan\u00e1l za v\u00fdsledkem stoj\u00ed. Na to jsou testy inkrementality<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Jak se po\u010d\u00edt\u00e1<\/h2>\n<h3>Vzorec a vstupy<\/h3>\n<p>MER = celkov\u00e9 tr\u017eby \/ celkov\u00e9 marketingov\u00e9 v\u00fddaje za stejn\u00e9 obdob\u00ed. Do \u010ditatele jdou tr\u017eby cel\u00e9 firmy z \u00fa\u010detnictv\u00ed: ze v\u0161ech kan\u00e1l\u016f v\u010detn\u011b organiku, p\u0159\u00edm\u00fdch n\u00e1v\u0161t\u011bv a opakovan\u00fdch n\u00e1kup\u016f, bez DPH a po ode\u010dten\u00ed storen a vratek. Nejsou to tr\u017eby p\u0159ipsan\u00e9 kampan\u00edm v platform\u00e1ch. Do jmenovatele pat\u0159\u00ed v\u0161echno, co firma za marketing utrat\u00ed: medi\u00e1ln\u00ed v\u00fddaje na v\u0161ech platform\u00e1ch, odm\u011bna agentury, n\u00e1stroje na m\u011b\u0159en\u00ed a spr\u00e1vu, v\u00fdroba kreativ a obsahu, provize affiliate partner\u016f a odm\u011bny influencer\u016fm. Intern\u00ed mzdy marketingov\u00e9ho t\u00fdmu firma bu\u010f zahrne, nebo ne; rozhodnut\u00ed se ud\u011bl\u00e1 jednou a dr\u017e\u00ed. Po\u010d\u00edt\u00e1 se po kalend\u00e1\u0159n\u00edch m\u011bs\u00edc\u00edch, tr\u017eby i v\u00fddaje ze stejn\u00e9ho m\u011bs\u00edce. Faktury agentury a n\u00e1stroj\u016f se p\u0159i\u0159azuj\u00ed k m\u011bs\u00edci, ke kter\u00e9mu se vztahuj\u00ed, ne k m\u011bs\u00edci, kdy byly zaplaceny. Kdy\u017e se ze jmenovatele vynech\u00e1 v\u0161echno krom\u011b m\u00e9di\u00ed, vznik\u00e1 blended ROAS: vy\u0161\u0161\u00ed \u010d\u00edslo za stejn\u00fd byznys.<\/p>\n<h3>Modelov\u00fd v\u00fdpo\u010det<\/h3>\n<p>Modelov\u00fd p\u0159\u00edklad: e-shop, jeden kalend\u00e1\u0159n\u00ed m\u011bs\u00edc.<\/p>\n<table>\n<tbody>\n<tr>\n<td>Celkov\u00e9 tr\u017eby bez DPH po vratk\u00e1ch<\/td>\n<td>4 000 000 K\u010d<\/td>\n<\/tr>\n<tr>\n<td>Medi\u00e1ln\u00ed v\u00fddaje na v\u0161ech platform\u00e1ch<\/td>\n<td>600 000 K\u010d<\/td>\n<\/tr>\n<tr>\n<td>Agentura 90 000 K\u010d + n\u00e1stroje 20 000 K\u010d + v\u00fdroba kreativ 40 000 K\u010d<\/td>\n<td>150 000 K\u010d<\/td>\n<\/tr>\n<tr>\n<td>Celkov\u00e9 marketingov\u00e9 v\u00fddaje<\/td>\n<td>750 000 K\u010d<\/td>\n<\/tr>\n<tr>\n<td><strong>MER = 4 000 000 \/ 750 000<\/strong><\/td>\n<td><strong>5,33<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Blended ROAS jen z m\u00e9di\u00ed = 4 000 000 \/ 600 000<\/td>\n<td>6,67<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Stejn\u00fd m\u011bs\u00edc, dv\u011b \u010d\u00edsla. Rozd\u00edl mezi 5,33 a 6,67 d\u011bl\u00e1 jen 150 000 K\u010d nemedi\u00e1ln\u00edch n\u00e1klad\u016f, kter\u00e9 blended ROAS nevid\u00ed. P\u0159i vyhodnocen\u00ed proti \u00fa\u010detnictv\u00ed plat\u00ed MER.<\/p>\n<h3>Vztah k mar\u017ei a \u010dten\u00ed v\u00fdsledku<\/h3>\n<p>MER s\u00e1m o sob\u011b ne\u0159\u00edk\u00e1, jestli firma vyd\u011bl\u00e1v\u00e1. To rozhoduje p\u0159\u00edsp\u011bvkov\u00e1 mar\u017ee: tr\u017eby minus n\u00e1kupn\u00ed cena zbo\u017e\u00ed, doprava, balen\u00ed a platebn\u00ed poplatky, p\u0159ed marketingem. Nulov\u00fd bod je break-even MER = 1 \/ p\u0159\u00edsp\u011bvkov\u00e1 mar\u017ee. P\u0159i mar\u017ei 25 % je to 4,0: ka\u017ed\u00e1 koruna do marketingu mus\u00ed p\u0159in\u00e9st \u010dty\u0159i koruny tr\u017eeb, aby mar\u017ee pokryla p\u0159esn\u011b to, co marketing st\u00e1l. E-shop z p\u0159\u00edkladu m\u00e1 MER 5,33, tedy nad hranic\u00ed. Kontrola: 4 000 000 \u00d7 25 % = 1 000 000 K\u010d p\u0159\u00edsp\u011bvkov\u00e9 mar\u017ee, minus 750 000 K\u010d marketing = 250 000 K\u010d na fixn\u00ed n\u00e1klady a zisk. Kdyby firma cht\u011bla, aby po marketingu z\u016fstalo 10 % tr\u017eeb, c\u00edlov\u00fd MER je 1 \/ (0,25 minus 0,10) = 6,67, co\u017e p\u0159i stejn\u00fdch v\u00fddaj\u00edch znamen\u00e1 tr\u017eby 5 000 000 K\u010d. MER se tedy \u010dte v\u017edy ve dvojici s mar\u017e\u00ed a jako trend v \u010dase, ne jako samostatn\u00e9 \u010d\u00edslo.<\/p>\n<h2>K \u010demu MER slou\u017e\u00ed<\/h2>\n<p>MER je kontroln\u00ed sou\u010det nad platformn\u00edmi reporty. Kdy\u017e ka\u017ed\u00fd kan\u00e1l hl\u00e1s\u00ed r\u016fst a MER kles\u00e1, kan\u00e1ly si p\u0159ipisuj\u00ed tyt\u00e9\u017e konverze navz\u00e1jem a re\u00e1ln\u00e1 efektivita marketingu kles\u00e1. Modelov\u00fd p\u0159\u00edklad: firma s tr\u017ebami 10 milion\u016f a marketingov\u00fdmi v\u00fddaji 1 milion m\u00e1 MER 10. Kdy\u017e v\u00fddaje zdvojn\u00e1sob\u00ed a tr\u017eby vzrostou na 13 milion\u016f, MER klesne na 6,5: r\u016fst je re\u00e1ln\u00fd, ale ka\u017ed\u00e1 dal\u0161\u00ed koruna u\u017e p\u0159in\u00e1\u0161\u00ed m\u00e9n\u011b. Sledov\u00e1n\u00ed MER v \u010dase ukazuje, kde za\u010d\u00edn\u00e1 klesaj\u00edc\u00ed v\u00fdnos ze \u0161k\u00e1lov\u00e1n\u00ed.<\/p>\n<h2>Z na\u0161\u00ed praxe<\/h2>\n<p>MER pou\u017e\u00edv\u00e1me jako horn\u00ed vrstvu reportingu nad kampa\u0148ov\u00fdmi metrikami nap\u0159\u00ed\u010d 1,3 mld. K\u010d spravovan\u00e9ho spendu: kampan\u011b se \u0159\u00edd\u00ed podle POAS a c\u00edlov\u00fdch hodnot, ale m\u011bs\u00ed\u010dn\u00ed vyhodnocen\u00ed s klientem stoj\u00ed na MER, proto\u017ee sed\u00ed s \u00fa\u010detnictv\u00edm a ned\u00e1 se rozb\u00edt zm\u011bnou m\u011b\u0159en\u00ed. Typick\u00fd p\u0159\u00ednos: kdy\u017e po zm\u011bn\u00e1ch v consentu nebo m\u011b\u0159en\u00ed spadnou p\u0159ipsan\u00e9 konverze, MER uk\u00e1\u017ee, jestli spadl byznys, nebo jen m\u011b\u0159en\u00ed. Bez n\u011bj se v takov\u00e9 situaci panika\u0159\u00ed zbyte\u010dn\u011b.<\/p>\n<h2>\u010cast\u00e9 chyby<\/h2>\n<ul>\n<li><strong>\u0158\u00eddit MERem jednotliv\u00e9 kampan\u011b.<\/strong> Je to agreg\u00e1t. Kampa\u0148ov\u00e1 rozhodnut\u00ed pot\u0159ebuj\u00ed kampa\u0148ov\u00e9 metriky.<\/li>\n<li><strong>Porovn\u00e1vat MER mezi firmami.<\/strong> Z\u00e1vis\u00ed na mar\u017ei, pod\u00edlu brandu a f\u00e1zi r\u016fstu. Smysl m\u00e1 jen vlastn\u00ed trend.<\/li>\n<li><strong>Nezapo\u010d\u00edtat v\u0161echny n\u00e1klady.<\/strong> Kdy\u017e se do jmenovatele nedaj\u00ed agentury, n\u00e1stroje a produkce, \u010d\u00edslo l\u017ee.<\/li>\n<\/ul>\n<h2>\u010cast\u00e9 ot\u00e1zky<\/h2>\n<h3>Jak\u00fd MER je zdrav\u00fd?<\/h3>\n<p>Z\u00e1vis\u00ed na mar\u017ei: p\u0159i 30procentn\u00ed p\u0159\u00edsp\u011bvkov\u00e9 mar\u017ei znamen\u00e1 nulu MER 3,33. Zdrav\u00e1 hodnota je tedy individu\u00e1ln\u00ed, d\u016fle\u017eit\u011bj\u0161\u00ed je trend a vztah k mar\u017ei.<\/p>\n<h3>MER, nebo blended ROAS?<\/h3>\n<p>Stejn\u00fd princip. Blended ROAS oby\u010dejn\u011b po\u010d\u00edt\u00e1 jen medi\u00e1ln\u00ed v\u00fddaje, MER v\u0161echny marketingov\u00e9 n\u00e1klady. D\u016fle\u017eit\u00e9 je vybrat jednu definici a dr\u017eet ji.<\/p>\n<h3>Jak \u010dasto MER sledovat?<\/h3>\n<p>M\u011bs\u00ed\u010dn\u011b, v sez\u00f3n\u011b t\u00fddn\u011b. Denn\u00ed MER je \u0161um, proto\u017ee tr\u017eby a v\u00fddaje nejsou synchronn\u00ed.<\/p>\n<h2>Kde v\u00e1m pom\u016f\u017eeme<\/h2>\n<p>Reporting od kampan\u00ed a\u017e po byznysov\u00e1 \u010d\u00edsla stav\u00edme v r\u00e1mci slu\u017eby <a href=\"https:\/\/mairateam.com\/cs\/vykonnostni-marketing\/\">V\u00fdkonnostn\u00ed marketing<\/a>.<\/p>\n<p><a href=\"https:\/\/mairateam.com\/cs\/slovnik\/\">Zp\u011bt na slovn\u00edk pojm\u016f<\/a><\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"glossary_category":[44],"class_list":["post-2745","glossary","type-glossary","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Celkov\u00e9 tr\u017eby d\u011blen\u00e9 v\u00fddaji na marketing. Kontroln\u00ed sou\u010det nad platformn\u00edmi reporty, kter\u00fd sed\u00ed s \u00fa\u010detnictv\u00edm. Jak ho \u010d\u00edst.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/mairateam.com\/cs\/slovnik\/mer\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Maira Team\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"MER: metrika, kterou nejde oklamat\" \/>\n\t\t<meta property=\"og:description\" content=\"Celkov\u00e9 tr\u017eby d\u011blen\u00e9 v\u00fddaji na marketing. Kontroln\u00ed sou\u010det nad platformn\u00edmi reporty, kter\u00fd sed\u00ed s \u00fa\u010detnictv\u00edm. Jak ho \u010d\u00edst.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/mairateam.com\/cs\/slovnik\/mer\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/mairateam.com\/wp-content\/uploads\/social.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/mairateam.com\/wp-content\/uploads\/social.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1290\" \/>\n\t\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-08-19T15:13:26+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-08-20T13:49:26+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mairateam\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"MER: metrika, kterou nejde oklamat\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Celkov\u00e9 tr\u017eby d\u011blen\u00e9 v\u00fddaji na marketing. Kontroln\u00ed sou\u010det nad platformn\u00edmi reporty, kter\u00fd sed\u00ed s \u00fa\u010detnictv\u00edm. Jak ho \u010d\u00edst.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/mairateam.com\/wp-content\/uploads\/social.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/slovnik\\\/mer\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/slovnik\\\/mer\\\/#listItem\",\"name\":\"MER\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/slovnik\\\/mer\\\/#listItem\",\"position\":2,\"name\":\"MER\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/#listItem\",\"name\":\"Home\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/#organization\",\"name\":\"MAIRA\",\"description\":\"MAIRA je performance marketingov\\u00e1 agentura ze skupiny Proficio Hub. Spravuje v\\u00edce ne\\u017e 52 mil. EUR ro\\u010dn\\u00edch rozpo\\u010dt\\u016f pro e-commerce, DTC a SaaS klienty nap\\u0159\\u00ed\\u010d Evropou.\",\"url\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/\",\"email\":\"info@mairateam.com\",\"telephone\":\"+420736241014\",\"foundingDate\":\"2025-01-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"value\":34},\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/mairateam.com\\\/wp-content\\\/uploads\\\/maira-logo-orange-background.jpg\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/slovnik\\\/mer\\\/#organizationLogo\",\"width\":2048,\"height\":2048,\"caption\":\"Bright orange poster with very large dark green letters at the bottom spelling a word starting with 'MA...' and a smaller line below that reads 'Make It Rain' (partial view).\"},\"image\":{\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/slovnik\\\/mer\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/maira.team\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/mairateam\\\/\",\"https:\\\/\\\/clutch.co\\\/profile\\\/maira\",\"https:\\\/\\\/www.facebook.com\\\/mairateam\"]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/slovnik\\\/mer\\\/#webpage\",\"url\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/slovnik\\\/mer\\\/\",\"name\":\"MER: metrika, kterou nejde oklamat\",\"description\":\"Celkov\\u00e9 tr\\u017eby d\\u011blen\\u00e9 v\\u00fddaji na marketing. Kontroln\\u00ed sou\\u010det nad platformn\\u00edmi reporty, kter\\u00fd sed\\u00ed s \\u00fa\\u010detnictv\\u00edm. Jak ho \\u010d\\u00edst.\",\"inLanguage\":\"cs-CZ\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/slovnik\\\/mer\\\/#breadcrumblist\"},\"datePublished\":\"2026-08-19T17:13:26+02:00\",\"dateModified\":\"2026-08-20T15:49:26+02:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/\",\"name\":\"MAIRA\",\"alternateName\":\"MAIRA Team\",\"inLanguage\":\"cs-CZ\",\"publisher\":{\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>MER: metrika, kterou nejde oklamat<\/title>\n\n","aioseo_head_json":{"title":"MER: metrika, kterou nejde oklamat","description":"Celkov\u00e9 tr\u017eby d\u011blen\u00e9 v\u00fddaji na marketing. Kontroln\u00ed sou\u010det nad platformn\u00edmi reporty, kter\u00fd sed\u00ed s \u00fa\u010detnictv\u00edm. Jak ho \u010d\u00edst.","canonical_url":"https:\/\/mairateam.com\/cs\/slovnik\/mer\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/mairateam.com\/cs\/slovnik\/mer\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/mairateam.com\/cs\/#listItem","position":1,"name":"Home","item":"https:\/\/mairateam.com\/cs\/","nextItem":{"@type":"ListItem","@id":"https:\/\/mairateam.com\/cs\/slovnik\/mer\/#listItem","name":"MER"}},{"@type":"ListItem","@id":"https:\/\/mairateam.com\/cs\/slovnik\/mer\/#listItem","position":2,"name":"MER","previousItem":{"@type":"ListItem","@id":"https:\/\/mairateam.com\/cs\/#listItem","name":"Home"}}]},{"@type":"Organization","@id":"https:\/\/mairateam.com\/cs\/#organization","name":"MAIRA","description":"MAIRA je performance marketingov\u00e1 agentura ze skupiny Proficio Hub. Spravuje v\u00edce ne\u017e 52 mil. EUR ro\u010dn\u00edch rozpo\u010dt\u016f pro e-commerce, DTC a SaaS klienty nap\u0159\u00ed\u010d Evropou.","url":"https:\/\/mairateam.com\/cs\/","email":"info@mairateam.com","telephone":"+420736241014","foundingDate":"2025-01-01","numberOfEmployees":{"@type":"QuantitativeValue","value":34},"logo":{"@type":"ImageObject","url":"https:\/\/mairateam.com\/wp-content\/uploads\/maira-logo-orange-background.jpg","@id":"https:\/\/mairateam.com\/cs\/slovnik\/mer\/#organizationLogo","width":2048,"height":2048,"caption":"Bright orange poster with very large dark green letters at the bottom spelling a word starting with 'MA...' and a smaller line below that reads 'Make It Rain' (partial view)."},"image":{"@id":"https:\/\/mairateam.com\/cs\/slovnik\/mer\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/maira.team\/","https:\/\/www.linkedin.com\/company\/mairateam\/","https:\/\/clutch.co\/profile\/maira","https:\/\/www.facebook.com\/mairateam"]},{"@type":"WebPage","@id":"https:\/\/mairateam.com\/cs\/slovnik\/mer\/#webpage","url":"https:\/\/mairateam.com\/cs\/slovnik\/mer\/","name":"MER: metrika, kterou nejde oklamat","description":"Celkov\u00e9 tr\u017eby d\u011blen\u00e9 v\u00fddaji na marketing. Kontroln\u00ed sou\u010det nad platformn\u00edmi reporty, kter\u00fd sed\u00ed s \u00fa\u010detnictv\u00edm. Jak ho \u010d\u00edst.","inLanguage":"cs-CZ","isPartOf":{"@id":"https:\/\/mairateam.com\/cs\/#website"},"breadcrumb":{"@id":"https:\/\/mairateam.com\/cs\/slovnik\/mer\/#breadcrumblist"},"datePublished":"2026-08-19T17:13:26+02:00","dateModified":"2026-08-20T15:49:26+02:00"},{"@type":"WebSite","@id":"https:\/\/mairateam.com\/cs\/#website","url":"https:\/\/mairateam.com\/cs\/","name":"MAIRA","alternateName":"MAIRA Team","inLanguage":"cs-CZ","publisher":{"@id":"https:\/\/mairateam.com\/cs\/#organization"}}]},"og:locale":"cs_CZ","og:site_name":"Maira Team","og:type":"article","og:title":"MER: metrika, kterou nejde oklamat","og:description":"Celkov\u00e9 tr\u017eby d\u011blen\u00e9 v\u00fddaji na marketing. Kontroln\u00ed sou\u010det nad platformn\u00edmi reporty, kter\u00fd sed\u00ed s \u00fa\u010detnictv\u00edm. Jak ho \u010d\u00edst.","og:url":"https:\/\/mairateam.com\/cs\/slovnik\/mer\/","og:image":"https:\/\/mairateam.com\/wp-content\/uploads\/social.jpg","og:image:secure_url":"https:\/\/mairateam.com\/wp-content\/uploads\/social.jpg","og:image:width":1290,"og:image:height":600,"article:published_time":"2026-08-19T15:13:26+00:00","article:modified_time":"2026-08-20T13:49:26+00:00","article:publisher":"https:\/\/www.facebook.com\/mairateam","twitter:card":"summary","twitter:title":"MER: metrika, kterou nejde oklamat","twitter:description":"Celkov\u00e9 tr\u017eby d\u011blen\u00e9 v\u00fddaji na marketing. Kontroln\u00ed sou\u010det nad platformn\u00edmi reporty, kter\u00fd sed\u00ed s \u00fa\u010detnictv\u00edm. Jak ho \u010d\u00edst.","twitter:image":"https:\/\/mairateam.com\/wp-content\/uploads\/social.jpg"},"aioseo_meta_data":{"post_id":"2745","title":"MER: metrika, kterou nejde oklamat","description":"Celkov\u00e9 tr\u017eby d\u011blen\u00e9 v\u00fddaji na marketing. Kontroln\u00ed sou\u010det nad platformn\u00edmi reporty, kter\u00fd sed\u00ed s \u00fa\u010detnictv\u00edm. Jak ho \u010d\u00edst.","keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-08-20 14:32:10","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"created":"2026-08-14 08:16:06","updated":"2026-08-20 14:32:10","ai":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"_links":{"self":[{"href":"https:\/\/mairateam.com\/cs\/wp-json\/wp\/v2\/glossary\/2745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mairateam.com\/cs\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/mairateam.com\/cs\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":7,"href":"https:\/\/mairateam.com\/cs\/wp-json\/wp\/v2\/glossary\/2745\/revisions"}],"predecessor-version":[{"id":3174,"href":"https:\/\/mairateam.com\/cs\/wp-json\/wp\/v2\/glossary\/2745\/revisions\/3174"}],"wp:attachment":[{"href":"https:\/\/mairateam.com\/cs\/wp-json\/wp\/v2\/media?parent=2745"}],"wp:term":[{"taxonomy":"glossary_category","embeddable":true,"href":"https:\/\/mairateam.com\/cs\/wp-json\/wp\/v2\/glossary_category?post=2745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}