{"id":2726,"date":"2026-08-20T12:41:34","date_gmt":"2026-08-20T10:41:34","guid":{"rendered":"https:\/\/mairateam.com\/?post_type=glossary&#038;p=2726"},"modified":"2026-08-20T15:49:08","modified_gmt":"2026-08-20T13:49:08","slug":"poas","status":"publish","type":"glossary","link":"https:\/\/mairateam.com\/cs\/slovnik\/poas\/","title":{"rendered":"POAS"},"content":{"rendered":"<p><strong>POAS<\/strong>, Profit on Ad Spend, m\u011b\u0159\u00ed zisk na korunu investovanou do reklamy. Po\u010d\u00edt\u00e1 se jako hrub\u00fd zisk z reklamou p\u0159inesen\u00fdch objedn\u00e1vek d\u011blen\u00fd n\u00e1klady na reklamu. Na rozd\u00edl od ROAS, kter\u00fd pracuje s obratem, POAS zohled\u0148uje mar\u017ei, tak\u017ee rozli\u0161\u00ed obrat, kter\u00fd vyd\u011bl\u00e1v\u00e1, od obratu, kter\u00fd firmou jen prot\u00e9k\u00e1.<\/p>\n<h2>V kostce<\/h2>\n<table>\n<tbody>\n<tr>\n<td><strong>Vzorec<\/strong><\/td>\n<td>POAS = hrub\u00fd zisk z objedn\u00e1vek \/ n\u00e1klady na reklamu<\/td>\n<\/tr>\n<tr>\n<td><strong>\u010c\u00edm se li\u0161\u00ed od ROAS<\/strong><\/td>\n<td>ROAS = tr\u017eby \/ n\u00e1klady. POAS = zisk \/ n\u00e1klady. ROAS nevid\u00ed mar\u017ei, POAS na n\u00ed stoj\u00ed<\/td>\n<\/tr>\n<tr>\n<td><strong>Kdy d\u00e1v\u00e1 nejv\u011bt\u0161\u00ed smysl<\/strong><\/td>\n<td>E-shopy s r\u016fznou mar\u017e\u00ed nap\u0159\u00ed\u010d sortimentem, kde stejn\u00fd ROAS znamen\u00e1 jin\u00fd zisk<\/td>\n<\/tr>\n<tr>\n<td><strong>Co pot\u0159ebuje<\/strong><\/td>\n<td>Mar\u017eov\u00e1 data v m\u011b\u0159en\u00ed: hodnotu konverze pos\u00edlat jako zisk, nebo mar\u017ei p\u00e1rovat dodate\u010dn\u011b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Jak se po\u010d\u00edt\u00e1<\/h2>\n<h3>Vzorec a vstupy<\/h3>\n<p>Do \u010ditatele jde hrub\u00fd zisk z objedn\u00e1vek, kter\u00e9 reklama p\u0159inesla: tr\u017eby bez DPH minus n\u00e1kupn\u00ed cena zbo\u017e\u00ed. P\u0159esn\u011bj\u0161\u00ed varianta ode\u010dte i variabiln\u00ed n\u00e1klady objedn\u00e1vky (dopravu, balen\u00ed, platebn\u00ed poplatky, vratky), tedy pracuje s p\u0159\u00edsp\u011bvkovou mar\u017e\u00ed. Ob\u011b varianty jsou p\u0159\u00edpustn\u00e9, ale \u00fa\u010det mus\u00ed pou\u017e\u00edvat jednu a tut\u00e9\u017e ve v\u0161ech kampan\u00edch, jinak POAS mezi kampan\u011bmi nejde srovn\u00e1vat. Do jmenovatele jdou n\u00e1klady na reklamu za stejn\u00e9 obdob\u00ed a stejn\u00e9 kampan\u011b. \u010citatel v praxi vznik\u00e1 dv\u011bma zp\u016fsoby: bu\u010f se hodnota konverze pos\u00edl\u00e1 do platformy rovnou jako mar\u017ee objedn\u00e1vky (u sortimentu s r\u016fznou mar\u017e\u00ed po polo\u017ek\u00e1ch z produktov\u00e9ho feedu), nebo se objedn\u00e1vky z reklamy p\u00e1ruj\u00ed s mar\u017e\u00ed a\u017e v reportingu.<\/p>\n<h3>Modelov\u00fd v\u00fdpo\u010det<\/h3>\n<p>Modelov\u00fd p\u0159\u00edklad: jedna kampa\u0148 e-shopu za jeden m\u011bs\u00edc.<\/p>\n<table>\n<tbody>\n<tr>\n<td>N\u00e1klady na reklamu<\/td>\n<td>80 000 K\u010d<\/td>\n<\/tr>\n<tr>\n<td>Tr\u017eby z p\u0159ipsan\u00fdch objedn\u00e1vek bez DPH<\/td>\n<td>400 000 K\u010d (ROAS 5,0)<\/td>\n<\/tr>\n<tr>\n<td>N\u00e1kupn\u00ed cena zbo\u017e\u00ed (60 % tr\u017eeb)<\/td>\n<td>240 000 K\u010d<\/td>\n<\/tr>\n<tr>\n<td>Hrub\u00fd zisk = tr\u017eby minus n\u00e1kupn\u00ed cena<\/td>\n<td>160 000 K\u010d (mar\u017ee 40 %)<\/td>\n<\/tr>\n<tr>\n<td><strong>POAS = 160 000 \/ 80 000<\/strong><\/td>\n<td><strong>2,0<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Zb\u00fdv\u00e1 po zaplacen\u00ed reklamy<\/td>\n<td>80 000 K\u010d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Kdyby stejn\u00fd \u00fa\u010det pracoval s p\u0159\u00edsp\u011bvkovou mar\u017e\u00ed a ode\u010detl je\u0161t\u011b 40 000 K\u010d za dopravu, balen\u00ed a platebn\u00ed poplatky, zisk klesne na 120 000 K\u010d (30 %) a POAS na 1,5. \u010c\u00edslo se zm\u011bnilo o \u010dtvrtinu jen zm\u011bnou definice, kampa\u0148 z\u016fstala stejn\u00e1. Proto se definice mar\u017ee stanov\u00ed jednou a dr\u017e\u00ed ve v\u0161ech kampan\u00edch i v \u010dase.<\/p>\n<h3>Interpretace a s \u010d\u00edm to nepl\u00e9st<\/h3>\n<p>POAS je z\u00e1rove\u0148 ROAS kr\u00e1t mar\u017ee: 5,0 \u00d7 0,40 = 2,0. Z toho plyne rychl\u00e1 zkou\u0161ka ka\u017ed\u00e9 kampan\u011b: nulov\u00fd bod, break-even ROAS, je 1 \/ mar\u017ee, p\u0159i mar\u017ei 40 % tedy 2,5, p\u0159i 30 % pak 3,33. Kampa\u0148 s ROAS pod touto hranic\u00ed prod\u011bl\u00e1v\u00e1 bez ohledu na to, jak vypad\u00e1 v reportu. POAS 2,0 se \u010dte jako dv\u011b koruny hrub\u00e9ho zisku na ka\u017edou korunu reklamy, a to p\u0159ed zaplacen\u00edm t\u00e9 reklamy. Nen\u00ed to ROI: ten n\u00e1klady na reklamu ode\u010d\u00edt\u00e1, ROI = (zisk minus n\u00e1klady) \/ n\u00e1klady = POAS minus 1, v p\u0159\u00edkladu 100 %. A nen\u00ed to zisk firmy: z 80 000 K\u010d, kter\u00e9 po reklam\u011b zbyly, se teprve plat\u00ed fixn\u00ed n\u00e1klady.<\/p>\n<h2>Pro\u010d ROAS klame a POAS ne<\/h2>\n<p>Modelov\u00fd p\u0159\u00edklad, kter\u00fd pou\u017e\u00edv\u00e1me p\u0159i vysv\u011btlov\u00e1n\u00ed: dv\u011b kampan\u011b, ob\u011b s ROAS 5. Prvn\u00ed prod\u00e1v\u00e1 elektroniku s mar\u017e\u00ed 10 procent, druh\u00e1 kosmetiku s mar\u017e\u00ed 40 procent. P\u0159i \u00fatrat\u011b 100 000 K\u010d p\u0159inese ka\u017ed\u00e1 500 000 K\u010d tr\u017eeb. Prvn\u00ed z toho nech\u00e1 50 000 K\u010d hrub\u00e9ho zisku, tedy m\u00e9n\u011b, ne\u017e stoj\u00ed: POAS 0,5 a re\u00e1ln\u00e1 ztr\u00e1ta. Druh\u00e1 nech\u00e1 200 000 K\u010d: POAS 2,0 a zdrav\u00fd zisk. Stejn\u00fd ROAS, opa\u010dn\u00fd v\u00fdsledek. Optimalizace na ROAS tla\u010d\u00ed rozpo\u010det do prvn\u00ed kampan\u011b \u00fapln\u011b stejn\u011b jako do druh\u00e9, optimalizace na POAS je odd\u011bl\u00ed.<\/p>\n<h2>Z na\u0161\u00ed praxe<\/h2>\n<p>P\u0159echod z ROAS na ziskov\u00e9 \u0159\u00edzen\u00ed je nap\u0159\u00ed\u010d 1,3 mld. K\u010d spravovan\u00e9ho spendu nej\u010dast\u011bj\u0161\u00ed struktur\u00e1ln\u00ed zm\u011bna, kterou u e-commerce klient\u016f d\u011bl\u00e1me: hodnoty konverz\u00ed se p\u0159estanou pos\u00edlat jako obrat a za\u010dnou se pos\u00edlat s mar\u017e\u00ed, p\u0159\u00edpadn\u011b se mar\u017ee p\u00e1ruje v datov\u00e9m skladu. B\u011b\u017en\u00fd d\u016fsledek: \u010d\u00e1st kampan\u00ed s nejhez\u010d\u00edm ROAS se uk\u00e1\u017ee jako ztr\u00e1tov\u00e1, proto\u017ee prod\u00e1v\u00e1 n\u00edzkomar\u017eov\u00fd sortiment, a rozpo\u010det se p\u0159el\u00e9v\u00e1 tam, kde vznik\u00e1 zisk. Smart Bidding p\u0159itom um\u00ed optimalizovat na cokoli, co mu po\u0161lete jako hodnotu, tak\u017ee zm\u011bna je datov\u00e1, ne kampa\u0148ov\u00e1.<\/p>\n<h2>\u010cast\u00e9 chyby<\/h2>\n<ul>\n<li><strong>C\u00edlov\u00fd POAS bez znalosti fixn\u00edch n\u00e1klad\u016f.<\/strong> POAS 1,0 znamen\u00e1 pokryt\u00ed reklamy, ne zisk firmy. C\u00edl mus\u00ed po\u010d\u00edtat i s re\u017ei\u00ed.<\/li>\n<li><strong>M\u00edchat hrubou a \u010distou mar\u017ei.<\/strong> Vzorec funguje s hrubou i p\u0159\u00edsp\u011bvkovou mar\u017e\u00ed, ale nap\u0159\u00ed\u010d kampan\u011bmi mus\u00ed b\u00fdt stejn\u00e1.<\/li>\n<li><strong>P\u0159epnout p\u0159es noc.<\/strong> Zm\u011bna hodnot konverz\u00ed resetuje u\u010den\u00ed algoritm\u016f. P\u0159echod se d\u011bl\u00e1 postupn\u011b.<\/li>\n<\/ul>\n<h2>\u010cast\u00e9 ot\u00e1zky<\/h2>\n<h3>Jak\u00fd POAS je dobr\u00fd?<\/h3>\n<p>Nad 1,0 reklama vyd\u011bl\u00e1v\u00e1 na sebe, ale zdrav\u00e1 hodnota z\u00e1vis\u00ed na fixn\u00edch n\u00e1kladech a c\u00edlech r\u016fstu. Firma, kter\u00e1 \u0161k\u00e1luje, m\u016f\u017ee v\u011bdom\u011b jet n\u00ed\u017e ne\u017e firma, kter\u00e1 t\u011b\u017e\u00ed zisk.<\/p>\n<h3>Pot\u0159ebuji na POAS speci\u00e1ln\u00ed n\u00e1stroj?<\/h3>\n<p>Ne nutn\u011b. Sta\u010d\u00ed pos\u00edlat do reklamn\u00edch syst\u00e9m\u016f mar\u017eov\u00e9 hodnoty konverz\u00ed nebo p\u00e1rovat mar\u017ei v reportingu. N\u00e1stroje to zjednodu\u0161uj\u00ed, ale princip je datov\u00fd.<\/p>\n<h3>Nahrad\u00ed POAS v\u0161echno ostatn\u00ed?<\/h3>\n<p>Ne. Je to kampa\u0148ov\u00e1 metrika. Nad n\u00ed pat\u0159\u00ed pohled na cel\u00fd \u00fa\u010det p\u0159es MER a pod n\u00ed jednotkov\u00e1 ekonomika produkt\u016f.<\/p>\n<h2>Kde v\u00e1m pom\u016f\u017eeme<\/h2>\n<p>P\u0159echod na ziskov\u00e9 \u0159\u00edzen\u00ed kampan\u00ed je b\u011b\u017en\u00e1 sou\u010d\u00e1st na\u0161\u00ed pr\u00e1ce. Podrobnosti na str\u00e1nce <a href=\"https:\/\/mairateam.com\/cs\/vykonnostni-marketing\/\">V\u00fdkonnostn\u00ed marketing<\/a>.<\/p>\n<p><a href=\"https:\/\/mairateam.com\/cs\/slovnik\/\">Zp\u011bt na slovn\u00edk pojm\u016f<\/a><\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"glossary_category":[44],"class_list":["post-2726","glossary","type-glossary","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Metrika, kter\u00e1 na rozd\u00edl od ROAS po\u010d\u00edt\u00e1 s mar\u017e\u00ed. Pro\u010d ROAS klame, jak na ziskov\u00e9 \u0159\u00edzen\u00ed p\u0159ej\u00edt a co to ud\u011bl\u00e1 s rozpo\u010dty.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/mairateam.com\/cs\/slovnik\/poas\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Maira Team\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"POAS: zisk na korunu do reklamy\" \/>\n\t\t<meta property=\"og:description\" content=\"Metrika, kter\u00e1 na rozd\u00edl od ROAS po\u010d\u00edt\u00e1 s mar\u017e\u00ed. Pro\u010d ROAS klame, jak na ziskov\u00e9 \u0159\u00edzen\u00ed p\u0159ej\u00edt a co to ud\u011bl\u00e1 s rozpo\u010dty.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/mairateam.com\/cs\/slovnik\/poas\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/mairateam.com\/wp-content\/uploads\/social.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/mairateam.com\/wp-content\/uploads\/social.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1290\" \/>\n\t\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-08-20T10:41:34+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-08-20T13:49:08+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mairateam\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"POAS: zisk na korunu do reklamy\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Metrika, kter\u00e1 na rozd\u00edl od ROAS po\u010d\u00edt\u00e1 s mar\u017e\u00ed. Pro\u010d ROAS klame, jak na ziskov\u00e9 \u0159\u00edzen\u00ed p\u0159ej\u00edt a co to ud\u011bl\u00e1 s rozpo\u010dty.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/mairateam.com\/wp-content\/uploads\/social.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/slovnik\\\/poas\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/slovnik\\\/poas\\\/#listItem\",\"name\":\"POAS\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/slovnik\\\/poas\\\/#listItem\",\"position\":2,\"name\":\"POAS\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/#listItem\",\"name\":\"Home\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/#organization\",\"name\":\"MAIRA\",\"description\":\"MAIRA je performance marketingov\\u00e1 agentura ze skupiny Proficio Hub. Spravuje v\\u00edce ne\\u017e 52 mil. EUR ro\\u010dn\\u00edch rozpo\\u010dt\\u016f pro e-commerce, DTC a SaaS klienty nap\\u0159\\u00ed\\u010d Evropou.\",\"url\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/\",\"email\":\"info@mairateam.com\",\"telephone\":\"+420736241014\",\"foundingDate\":\"2025-01-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"value\":34},\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/mairateam.com\\\/wp-content\\\/uploads\\\/maira-logo-orange-background.jpg\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/slovnik\\\/poas\\\/#organizationLogo\",\"width\":2048,\"height\":2048,\"caption\":\"Bright orange poster with very large dark green letters at the bottom spelling a word starting with 'MA...' and a smaller line below that reads 'Make It Rain' (partial view).\"},\"image\":{\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/slovnik\\\/poas\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/maira.team\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/mairateam\\\/\",\"https:\\\/\\\/clutch.co\\\/profile\\\/maira\",\"https:\\\/\\\/www.facebook.com\\\/mairateam\"]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/slovnik\\\/poas\\\/#webpage\",\"url\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/slovnik\\\/poas\\\/\",\"name\":\"POAS: zisk na korunu do reklamy\",\"description\":\"Metrika, kter\\u00e1 na rozd\\u00edl od ROAS po\\u010d\\u00edt\\u00e1 s mar\\u017e\\u00ed. Pro\\u010d ROAS klame, jak na ziskov\\u00e9 \\u0159\\u00edzen\\u00ed p\\u0159ej\\u00edt a co to ud\\u011bl\\u00e1 s rozpo\\u010dty.\",\"inLanguage\":\"cs-CZ\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/slovnik\\\/poas\\\/#breadcrumblist\"},\"datePublished\":\"2026-08-20T12:41:34+02:00\",\"dateModified\":\"2026-08-20T15:49:08+02:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/\",\"name\":\"MAIRA\",\"alternateName\":\"MAIRA Team\",\"inLanguage\":\"cs-CZ\",\"publisher\":{\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>POAS: zisk na korunu do reklamy<\/title>\n\n","aioseo_head_json":{"title":"POAS: zisk na korunu do reklamy","description":"Metrika, kter\u00e1 na rozd\u00edl od ROAS po\u010d\u00edt\u00e1 s mar\u017e\u00ed. Pro\u010d ROAS klame, jak na ziskov\u00e9 \u0159\u00edzen\u00ed p\u0159ej\u00edt a co to ud\u011bl\u00e1 s rozpo\u010dty.","canonical_url":"https:\/\/mairateam.com\/cs\/slovnik\/poas\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/mairateam.com\/cs\/slovnik\/poas\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/mairateam.com\/cs\/#listItem","position":1,"name":"Home","item":"https:\/\/mairateam.com\/cs\/","nextItem":{"@type":"ListItem","@id":"https:\/\/mairateam.com\/cs\/slovnik\/poas\/#listItem","name":"POAS"}},{"@type":"ListItem","@id":"https:\/\/mairateam.com\/cs\/slovnik\/poas\/#listItem","position":2,"name":"POAS","previousItem":{"@type":"ListItem","@id":"https:\/\/mairateam.com\/cs\/#listItem","name":"Home"}}]},{"@type":"Organization","@id":"https:\/\/mairateam.com\/cs\/#organization","name":"MAIRA","description":"MAIRA je performance marketingov\u00e1 agentura ze skupiny Proficio Hub. Spravuje v\u00edce ne\u017e 52 mil. EUR ro\u010dn\u00edch rozpo\u010dt\u016f pro e-commerce, DTC a SaaS klienty nap\u0159\u00ed\u010d Evropou.","url":"https:\/\/mairateam.com\/cs\/","email":"info@mairateam.com","telephone":"+420736241014","foundingDate":"2025-01-01","numberOfEmployees":{"@type":"QuantitativeValue","value":34},"logo":{"@type":"ImageObject","url":"https:\/\/mairateam.com\/wp-content\/uploads\/maira-logo-orange-background.jpg","@id":"https:\/\/mairateam.com\/cs\/slovnik\/poas\/#organizationLogo","width":2048,"height":2048,"caption":"Bright orange poster with very large dark green letters at the bottom spelling a word starting with 'MA...' and a smaller line below that reads 'Make It Rain' (partial view)."},"image":{"@id":"https:\/\/mairateam.com\/cs\/slovnik\/poas\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/maira.team\/","https:\/\/www.linkedin.com\/company\/mairateam\/","https:\/\/clutch.co\/profile\/maira","https:\/\/www.facebook.com\/mairateam"]},{"@type":"WebPage","@id":"https:\/\/mairateam.com\/cs\/slovnik\/poas\/#webpage","url":"https:\/\/mairateam.com\/cs\/slovnik\/poas\/","name":"POAS: zisk na korunu do reklamy","description":"Metrika, kter\u00e1 na rozd\u00edl od ROAS po\u010d\u00edt\u00e1 s mar\u017e\u00ed. Pro\u010d ROAS klame, jak na ziskov\u00e9 \u0159\u00edzen\u00ed p\u0159ej\u00edt a co to ud\u011bl\u00e1 s rozpo\u010dty.","inLanguage":"cs-CZ","isPartOf":{"@id":"https:\/\/mairateam.com\/cs\/#website"},"breadcrumb":{"@id":"https:\/\/mairateam.com\/cs\/slovnik\/poas\/#breadcrumblist"},"datePublished":"2026-08-20T12:41:34+02:00","dateModified":"2026-08-20T15:49:08+02:00"},{"@type":"WebSite","@id":"https:\/\/mairateam.com\/cs\/#website","url":"https:\/\/mairateam.com\/cs\/","name":"MAIRA","alternateName":"MAIRA Team","inLanguage":"cs-CZ","publisher":{"@id":"https:\/\/mairateam.com\/cs\/#organization"}}]},"og:locale":"cs_CZ","og:site_name":"Maira Team","og:type":"article","og:title":"POAS: zisk na korunu do reklamy","og:description":"Metrika, kter\u00e1 na rozd\u00edl od ROAS po\u010d\u00edt\u00e1 s mar\u017e\u00ed. Pro\u010d ROAS klame, jak na ziskov\u00e9 \u0159\u00edzen\u00ed p\u0159ej\u00edt a co to ud\u011bl\u00e1 s rozpo\u010dty.","og:url":"https:\/\/mairateam.com\/cs\/slovnik\/poas\/","og:image":"https:\/\/mairateam.com\/wp-content\/uploads\/social.jpg","og:image:secure_url":"https:\/\/mairateam.com\/wp-content\/uploads\/social.jpg","og:image:width":1290,"og:image:height":600,"article:published_time":"2026-08-20T10:41:34+00:00","article:modified_time":"2026-08-20T13:49:08+00:00","article:publisher":"https:\/\/www.facebook.com\/mairateam","twitter:card":"summary","twitter:title":"POAS: zisk na korunu do reklamy","twitter:description":"Metrika, kter\u00e1 na rozd\u00edl od ROAS po\u010d\u00edt\u00e1 s mar\u017e\u00ed. Pro\u010d ROAS klame, jak na ziskov\u00e9 \u0159\u00edzen\u00ed p\u0159ej\u00edt a co to ud\u011bl\u00e1 s rozpo\u010dty.","twitter:image":"https:\/\/mairateam.com\/wp-content\/uploads\/social.jpg"},"aioseo_meta_data":{"post_id":"2726","title":"POAS: zisk na korunu do reklamy","description":"Metrika, kter\u00e1 na rozd\u00edl od ROAS po\u010d\u00edt\u00e1 s mar\u017e\u00ed. Pro\u010d ROAS klame, jak na ziskov\u00e9 \u0159\u00edzen\u00ed p\u0159ej\u00edt a co to ud\u011bl\u00e1 s rozpo\u010dty.","keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-08-20 14:25:06","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"created":"2026-08-14 08:11:05","updated":"2026-08-20 14:25:06","ai":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"_links":{"self":[{"href":"https:\/\/mairateam.com\/cs\/wp-json\/wp\/v2\/glossary\/2726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mairateam.com\/cs\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/mairateam.com\/cs\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":6,"href":"https:\/\/mairateam.com\/cs\/wp-json\/wp\/v2\/glossary\/2726\/revisions"}],"predecessor-version":[{"id":3166,"href":"https:\/\/mairateam.com\/cs\/wp-json\/wp\/v2\/glossary\/2726\/revisions\/3166"}],"wp:attachment":[{"href":"https:\/\/mairateam.com\/cs\/wp-json\/wp\/v2\/media?parent=2726"}],"wp:term":[{"taxonomy":"glossary_category","embeddable":true,"href":"https:\/\/mairateam.com\/cs\/wp-json\/wp\/v2\/glossary_category?post=2726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}