{"id":350,"date":"2025-04-09T12:53:55","date_gmt":"2025-04-09T10:53:55","guid":{"rendered":"https:\/\/mairateam.com\/cs\/?post_type=case&#038;p=350"},"modified":"2025-05-26T13:01:30","modified_gmt":"2025-05-26T11:01:30","slug":"showmax-navyseni-prodeju-o-97-za-pul-roku-s-pomoci-brandbuildingu","status":"publish","type":"case","link":"https:\/\/mairateam.com\/cs\/pripadove-studie\/showmax-navyseni-prodeju-o-97-za-pul-roku-s-pomoci-brandbuildingu\/","title":{"rendered":"Showmax: Nav\u00fd\u0161en\u00ed prodej\u016f o\u00a097\u00a0% za p\u016fl roku s\u00a0pomoc\u00ed brandbuildingu"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Co jsme museli ud\u011blat?<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Detailn\u011b analyzovat c\u00edlovou skupinu a&nbsp;specifika trhu<\/li>\n\n\n\n<li>Navrhnout funk\u010dn\u00ed marketingovou strategii a&nbsp;na ni navazuj\u00edc\u00ed mediamix<\/li>\n\n\n\n<li>Pr\u016fb\u011b\u017en\u011b optimalizovat, vyhodnocovat a&nbsp;reportovat v\u00fdsledky nov\u011b navr\u017een\u00fdch aktivit<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>V\u00fdsledky na sebe nenechaly dlouho \u010dekat<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">U\u017e p\u016fl roku od zm\u011bny strategie medi\u00e1ln\u00ed komunikace z&nbsp;v\u00fdkonnostn\u011b orientovan\u00e9 na vyv\u00e1\u017eenou kombinaci brandbuildingu a&nbsp;v\u00fdkonu se&nbsp;<strong>meziro\u010dn\u011b zv\u00fd\u0161ily digit\u00e1ln\u00ed prodeje Showmaxu o&nbsp;97&nbsp;% a&nbsp;cena za akvizici se sn\u00ed\u017eila o&nbsp;67&nbsp;%<\/strong>.<\/p>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/wp-content\/uploads\/showmax-graph.png\" class=\"inline-block js-lightbox\">\n\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1024x0-default\/showmax-graph.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/showmax-graph.png\" width=\"1408\" height=\"826\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full h-auto\">\n\t\t<\/picture>\n\t\t\t<\/a>\n\n\t\t\t<\/figure>\n\n\n\t\t\t\t<div class=\"component-article-quote not-prose my-8 lg:my-16\">\n\t\t\t\t\t\t\t<div class=\"border-t border-primary-500 flex flex-col gap-y-4 pt-6 sm:pt-10 text-center\">\n\t\t<div class=\"prose mx-auto text-2xl\/[1.25] sm:text-3xl\/[1.25] lg:text-[2.5rem]\/[1.25] font-bold uppercase\">\n\t\t\t<p>N\u00e1v\u0161t\u011bvnost webu se zv\u00fd\u0161ila o&nbsp;<strong>60&nbsp;% p\u0159i sn\u00ed\u017een\u00ed medi\u00e1ln\u00edch investic o&nbsp;11&nbsp;%<\/strong>. Cena za unik\u00e1tn\u00edho u\u017eivatele se sn\u00ed\u017eila o&nbsp;<strong>44.5&nbsp;%<\/strong>.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<div class=\"flex justify-center\">\n\t\t\t\t\t\t\t\t\t<picture class=\"flex-shrink-0\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/240x240-crop\/andrej.avif\" type=\"image\/avif\" width=\"240\" height=\"240\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/andrej.jpg\" width=\"3000\" height=\"3000\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"size-24 sm:size-30 rounded-full object-cover\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/div>\n\t\t\t<div class=\"relative\">\n\t\t\t\t<hr class=\"border-primary-500 absolute inset-x-0 top-1\/2 transform -translate-y-1\/2 z-1\" \/>\n\t\t\t\t<div class=\"inline-flex flex-col items-center bg-white px-4 relative z-2 max-w-[80%]\">\n\t\t\t\t\t<div class=\"text-lg lg:text-xl font-bold uppercase\">\n\t\t\t\t\t\tAndrej Grajciar\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-lg\/[1.25] lg:text-xl\/[1.25] font-medium\">\n\t\t\t\t\t\t\tDigital Advertising Director\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Letem, sv\u011btem, Showmaxem<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Slu\u017eby streamovac\u00ed platformy Showmax&nbsp;<strong>vyu\u017eijete prim\u00e1rn\u011b v&nbsp;Africe, ale p\u0159itom m\u00e1 \u010desk\u00e9 ko\u0159eny<\/strong>&nbsp;\u2013 v&nbsp;roce 2015 ji vytvo\u0159il t\u00fdm pra\u017esk\u00fdch v\u00fdvoj\u00e1\u0159\u016f. Funguje na principu p\u0159edplatn\u00e9ho a&nbsp;v jej\u00ed datab\u00e1zi najdete obsah jak z&nbsp;lok\u00e1ln\u00ed produkce, tak i&nbsp;mezin\u00e1rodn\u00ed seri\u00e1ly, d\u011btsk\u00e9 po\u0159ady nebo \u017eiv\u00e9 sportovn\u00ed p\u0159enosy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nikoho proto nep\u0159ekvap\u00ed, \u017ee jej\u00ed hlavn\u00ed konkurenc\u00ed jsou mezin\u00e1rodn\u00ed platformy jako Netflix, Disney+, Amazon Prime&nbsp;Video.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Jin\u00fd kraj, jin\u00fd&nbsp;mrav<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nejprve jsem se pod\u00edvali na specifika africk\u00e9ho trhu jako takov\u00e9ho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159esto\u017ee se africk\u00fd trh velmi rychle vyv\u00edj\u00ed, mezi st\u00e1ty st\u00e1le panuj\u00ed velk\u00e9 ekonomick\u00e9, kulturn\u00ed i&nbsp;hodnotov\u00e9 rozd\u00edly. Pro spr\u00e1vn\u00fd n\u00e1vrh strategie proto&nbsp;<strong>bylo pot\u0159eba pochopit kulturu jednotliv\u00fdch st\u00e1t\u016f a&nbsp;jejich specifick\u00e9 bari\u00e9ry<\/strong>, kter\u00e9 by mohly omezit n\u00e1\u0161 postup \u2013 nap\u0159\u00edklad \u017ee \u017eeny v&nbsp;n\u011bkter\u00fdch oblastech mohou m\u00edt pouze minoritn\u00ed p\u0159\u00edstup k&nbsp;internetu.<\/p>\n\n\n\t\t\t\t<div class=\"component-article-highlight bg-secondary-500 text-center p-6 lg:p-10 my-10 lg:my-16 not-prose\">\n\t\t\t\t\t\t\t<div class=\"max-w-4xl mx-auto flex flex-col gap-y-5\">\n\t\t\t\t<h2 class=\"text-white font-bold text-2xl lg:text-3xl uppercase\">\n\t\t\tA tomu jsme na\u0161i marketingovou strategii museli p\u0159izp\u016fsobit\n\t\t<\/h2>\n\t\t<div class=\"prose prose-invert text-lg\/[1.25] lg:text-xl\/[1.25] text-balance\">\n\t\t\t<p>Pro Afriku je z\u00e1rove\u0148 specifick\u00e1 dominance mobiln\u00edch za\u0159\u00edzen\u00ed. Jedn\u00edm z&nbsp;p\u0159edplatn\u00fdch Showmaxu je dokonce p\u0159\u00edmo p\u0159edplatn\u00e9 jen pro mobiln\u00ed telefony. cTV jsou po mobilech nejv\u00edce popul\u00e1rn\u00ed pro sledov\u00e1n\u00ed vide\u00ed.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1rove\u0148 je nutn\u00e9&nbsp;<strong>po\u010d\u00edtat s&nbsp;ne\u010dekan\u00fdmi ud\u00e1lostmi<\/strong>, na kter\u00e9 market\u00e9\u0159i situovan\u00ed v&nbsp;Evrop\u011b rozhodn\u011b zat\u00edm nejsou zvykl\u00ed. P\u0159\u00edkladem m\u016f\u017ee b\u00fdt v\u00fdpadek proudu na n\u011bkolik dn\u00ed na velk\u00e9m \u00fazem\u00ed \u010di z\u00e1kaz cel\u00e9 jedn\u00e9 soci\u00e1ln\u00ed platformy. A&nbsp;t\u00edm samoz\u0159ejm\u011b specifika nekon\u010d\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V Africe st\u00e1le zde panuje velk\u00e1 ned\u016fv\u011bra v&nbsp;digit\u00e1ln\u00ed sv\u011bt, pom\u011brn\u011b logicky zde pracujeme s&nbsp;korelac\u00ed mezi v\u00fd\u0161\u00ed p\u0159\u00edjmu a&nbsp;d\u016fv\u011brou v&nbsp;digit\u00e1ln\u00ed \u0159e\u0161en\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u011bt\u0161ina plateb je tak st\u00e1le prov\u00e1d\u011bn\u00e1 v&nbsp;hotovosti nebo s&nbsp;pomoc\u00ed telefon\u016f \u2013&nbsp;<strong>Afrika je specifick\u00e1 svou tak zvanou Mobile Money<\/strong>&nbsp;(mobiln\u00ed pen\u011b\u017eenka), tedy alternativou k&nbsp;bankovn\u00edmu \u00fa\u010dtu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A pak jsem museli d\u016fkladn\u011b&nbsp;<strong>zmapovat jednotliv\u00e9 zem\u011b<\/strong>, pro kter\u00e9 budeme navrhovat strategii a&nbsp;spou\u0161t\u011bt kampan\u011b.<\/p>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/wp-content\/uploads\/showmax-graph2.png\" class=\"inline-block js-lightbox\">\n\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1024x0-default\/showmax-graph2.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/showmax-graph2.png\" width=\"1207\" height=\"672\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full h-auto\">\n\t\t<\/picture>\n\t\t\t<\/a>\n\n\t\t\t<\/figure>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/wp-content\/uploads\/showmax-graph3.png\" class=\"inline-block js-lightbox\">\n\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1024x0-default\/showmax-graph3.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/showmax-graph3.png\" width=\"1203\" height=\"670\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full h-auto\">\n\t\t<\/picture>\n\t\t\t<\/a>\n\n\t\t\t<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Jihoafrick\u00e1 republika, br\u00e1na pro vstup do Afriky<\/strong><\/h2>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/wp-content\/uploads\/showmax-graph4.png\" class=\"inline-block js-lightbox\">\n\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1024x0-default\/showmax-graph4.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/showmax-graph4.png\" width=\"960\" height=\"540\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full h-auto\">\n\t\t<\/picture>\n\t\t\t<\/a>\n\n\t\t\t<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Se sv\u00fdmi 60.14 milionu obyvatel (36.6&nbsp;% 0-19 let) je&nbsp;<strong>JAR nejrozvinut\u011bj\u0161\u00edm digit\u00e1ln\u00edm trhem<\/strong>, ne nepodobn\u00fdm tomu evropsk\u00e9mu. Nen\u00ed proto divu, \u017ee pro v\u011bt\u0161inu mezin\u00e1rodn\u00edch hr\u00e1\u010d\u016f je tak logickou branou pro vstup do Afriky.<\/p>\n\n\n\t\t\t\t<div class=\"component-article-highlight bg-secondary-500 text-center p-6 lg:p-10 my-10 lg:my-16 not-prose\">\n\t\t\t\t\t\t\t<div class=\"max-w-4xl mx-auto flex flex-col gap-y-5\">\n\t\t\t\t<h2 class=\"text-white font-bold text-2xl lg:text-3xl uppercase\">\n\t\t\tJihoafri\u010dan\u00e9 <span class=\"amp\">&amp;<\/span>&nbsp;mobily\n\t\t<\/h2>\n\t\t<div class=\"prose prose-invert text-lg\/[1.25] lg:text-xl\/[1.25] text-balance\">\n\t\t\t<p>Penetrace mobiln\u00edmi telefony v&nbsp;JAR je enormn\u00ed, nicm\u00e9n\u011b 42&nbsp;% jsou tak zvan\u00e9 features mobile a&nbsp;jen<strong>&nbsp;22.6&nbsp;% ze v\u0161ech mobiln\u00edch za\u0159\u00edzen\u00ed jsou smartphones<\/strong>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">DOOH je zde je\u0161t\u011b rozvinut\u011bj\u0161\u00ed ne\u017e u&nbsp;n\u00e1s, na druh\u00e9 stran\u011b dr\u017e\u00ed JAR \u201ebramborovou\u201c medaili v&nbsp;blokov\u00e1n\u00ed digit\u00e1ln\u00ed reklamy \u2013 je 4. na sv\u011bt\u011b ve vyu\u017e\u00edv\u00e1n\u00ed adblocker\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nig\u00e9rie, nejlidnat\u011bj\u0161\u00ed zem\u011b v&nbsp;Africe<\/strong><\/h2>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/wp-content\/uploads\/showmax-graph5.png\" class=\"inline-block js-lightbox\">\n\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1024x0-default\/showmax-graph5.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/showmax-graph5.png\" width=\"960\" height=\"540\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full h-auto\">\n\t\t<\/picture>\n\t\t\t<\/a>\n\n\t\t\t<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Se sv\u00fdmi 221.4 miliony obyvatel je Nig\u00e9rie&nbsp;<strong>nejv\u011bt\u0161\u00ed ekonomikou i&nbsp;nejlidnat\u011bj\u0161\u00ed zem\u00ed v&nbsp;Africe<\/strong>. P\u0159esto\u017ee je zde \u00fa\u0159edn\u00edm jazykem angli\u010dtina, zem\u011b a&nbsp;jej\u00ed veden\u00ed se vyzna\u010duje ur\u010ditou m\u00edrou fundamentalismu, kter\u00fd vytv\u00e1\u0159\u00ed bari\u00e9ry pro marketing.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ghana \u2013 zaj\u00edmav\u00fd trh<\/strong><\/h2>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/wp-content\/uploads\/showmax-graph6.png\" class=\"inline-block js-lightbox\">\n\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1024x0-default\/showmax-graph6.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/showmax-graph6.png\" width=\"960\" height=\"540\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full h-auto\">\n\t\t<\/picture>\n\t\t\t<\/a>\n\n\t\t\t<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ze v\u0161ech t\u0159\u00ed zem\u00ed, kter\u00e9 jsme spravovali, je sice Ghana se sv\u00fdm 10. nejvy\u0161\u0161\u00edm HDP v&nbsp;Africe, zdaleka nejmen\u0161\u00ed, ale rozhodn\u011b ne nezaj\u00edmav\u00e1.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Informace jsme m\u011bli\u2026 ale jakou zvolit strategii?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bli jsme zmapovan\u00fd trh a&nbsp;jednotliv\u00e9 zem\u011b a&nbsp;proto jsme v\u011bd\u011bli, \u017ee zas\u00e1hnout relevantn\u00ed c\u00edlovou skupinu a&nbsp;zv\u00fd\u0161it tak pov\u011bdom\u00ed o&nbsp;zna\u010dce bude m\u00edrn\u011b \u0159e\u010deno&nbsp;<strong>nelehk\u00e9.<\/strong>&nbsp;Trh se nep\u0159ekvapiv\u011b li\u0161\u00ed od evropsk\u00e9ho.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na \u0159adu p\u0159i\u0161el n\u00e1vrh strategie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na\u0161i c\u00edlovou skupinou byli lid\u00e9, kte\u0159\u00ed si mohou&nbsp;<strong>dovolit p\u0159edpl\u00e1cet streamovac\u00ed slu\u017ebu a&nbsp;mohli by o&nbsp;n\u00ed m\u00edt&nbsp;z\u00e1jem.&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Co jsme tedy museli vz\u00edt v&nbsp;\u00favahu<\/strong>:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Velikost populace<\/li>\n\n\n\n<li>Penetraci internetem<\/li>\n\n\n\n<li>Ekonomick\u00e9 ukazatele<\/li>\n\n\n\n<li>Velikost publik v&nbsp;jednotliv\u00fdch syst\u00e9mech<\/li>\n\n\n\n<li>Pov\u011bdom\u00ed o&nbsp;zna\u010dce<\/li>\n\n\n\n<li>Zva\u017eov\u00e1n\u00ed zna\u010dky<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A co c\u00edlen\u00ed?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V n\u00e1mi spravovan\u00fdch zem\u00edch&nbsp;<strong>nefunguje c\u00edlen\u00ed podle p\u0159\u00edjmu a&nbsp;po\u0159\u00e1dn\u011b ani podle lokality.&nbsp;<\/strong><\/p>\n\n\n\t\t\t\t<div class=\"component-article-quote not-prose my-8 lg:my-16\">\n\t\t\t\t\t\t\t<div class=\"border-t border-primary-500 flex flex-col gap-y-4 pt-6 sm:pt-10 text-center\">\n\t\t<div class=\"prose mx-auto text-2xl\/[1.25] sm:text-3xl\/[1.25] lg:text-[2.5rem]\/[1.25] font-bold uppercase\">\n\t\t\t<p dir=\"ltr\">Bylo pot\u0159eba vymyslet, jak v&nbsp;nemal\u00e9 populaci se zna\u010dn\u00fdmi specifiky zac\u00edlit \u0161iroce jen na bonitn\u00ed skupinu obyvatel, kter\u00e1 si p\u0159edplatn\u00e9 m\u016f\u017ee dovolit. Rozhodli jsme se tedy kampan\u011b zalo\u017eit p\u0159edev\u0161\u00edm na<strong>&nbsp;c\u00edlen\u00ed dle za\u0159\u00edzen\u00ed<\/strong>.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<div class=\"flex justify-center\">\n\t\t\t\t\t\t\t\t\t<picture class=\"flex-shrink-0\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/240x240-crop\/andrej.avif\" type=\"image\/avif\" width=\"240\" height=\"240\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/andrej.jpg\" width=\"3000\" height=\"3000\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"size-24 sm:size-30 rounded-full object-cover\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/div>\n\t\t\t<div class=\"relative\">\n\t\t\t\t<hr class=\"border-primary-500 absolute inset-x-0 top-1\/2 transform -translate-y-1\/2 z-1\" \/>\n\t\t\t\t<div class=\"inline-flex flex-col items-center bg-white px-4 relative z-2 max-w-[80%]\">\n\t\t\t\t\t<div class=\"text-lg lg:text-xl font-bold uppercase\">\n\t\t\t\t\t\tAndrej Grajciar\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-lg\/[1.25] lg:text-xl\/[1.25] font-medium\">\n\t\t\t\t\t\t\tDigital Advertising Director\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Pracovali jsme s&nbsp;hypot\u00e9zou, \u017ee u\u017eivatel\u00e9 vyu\u017e\u00edvaj\u00edc\u00ed dra\u017e\u0161\u00ed za\u0159\u00edzen\u00ed budou dostate\u010dn\u011b bonitn\u00ed a&nbsp;budou si moci p\u0159edplatn\u00e9 dovolit. Na maximum jsme se proto rozhodli&nbsp;<strong>vyt\u011b\u017eit cTV a&nbsp;desktopy<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O\u0159\u00ed\u0161ek byly mobiln\u00ed telefony, kter\u00e9 v&nbsp;t\u011bchto zem\u00edch vlastn\u00ed praktick\u00fd ka\u017ed\u00fd, i&nbsp;kdy\u017e \u017eije na hranici chudoby. Ty jsem tedy omezili&nbsp;<strong>jen na ty nejdra\u017e\u0161\u00ed verze<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vzali jsem v\u0161ak&nbsp;<strong>v&nbsp;\u00favahu i&nbsp;afinitu<\/strong>, a&nbsp;proto jsme zvolili tak\u00e9 platformy Linkedin a&nbsp;Twitter, kde je p\u0159edpoklad, \u017ee zas\u00e1hneme vzd\u011blan\u011bj\u0161\u00ed obyvatelstvo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z pohledu afinitn\u00edho c\u00edlen\u00ed jsme se zam\u011b\u0159ili na tak zvan\u00e9&nbsp;<strong>custom audience<\/strong>, kter\u00e9 jsou tvo\u0159eny podle toho, jak\u00e9 weby a&nbsp;aplikace lid\u00e9 pou\u017e\u00edvaj\u00ed nebo jak\u00e1 kl\u00ed\u010dov\u00e1 slova zad\u00e1vaj\u00ed do vyhled\u00e1va\u010de.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4 reklamy na jeden poh\u0159eb<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V r\u00e1mci kampan\u00ed dlouhodob\u011b nejl\u00e9pe funguje&nbsp;<strong>promo obsahu, tedy telenovel a&nbsp;seri\u00e1l\u016f<\/strong>. Obsah je v\u017edy p\u0159izp\u016fsoben dan\u00e9 zemi a&nbsp;t\u00e9matu, kter\u00fd zde rezonuje a&nbsp;ide\u00e1ln\u011b zde p\u0159\u00edmo vznik\u00e1.<\/p>\n\n\n\t\t\t\t<div class=\"component-article-highlight bg-secondary-500 text-center p-6 lg:p-10 my-10 lg:my-16 not-prose\">\n\t\t\t\t\t\t\t<div class=\"max-w-4xl mx-auto flex flex-col gap-y-5\">\n\t\t\t\t\t<div class=\"text-primary-500 uppercase text-xl text-balance\">\n\t\t\t\tV\u011bd\u011bli jste,&nbsp;\u017ee?\n\t\t\t<\/div>\n\t\t\t\t<h2 class=\"text-white font-bold text-2xl lg:text-3xl uppercase\">\n\t\t\tV Evrop\u011b zat\u00edm celkem nep\u0159edstaviteln\u00e9\n\t\t<\/h2>\n\t\t<div class=\"prose prose-invert text-lg\/[1.25] lg:text-xl\/[1.25] text-balance\">\n\t\t\t<p>Nap\u0159\u00edklad Ghana je zem\u011b s&nbsp;nejunik\u00e1tn\u011bj\u0161\u00ed poh\u0159ebn\u00edmi praktikami na sv\u011bt\u011b. Jejich p\u0159\u00edprava trv\u00e1 3&nbsp;a\u017e 4&nbsp;m\u011bs\u00edce. Nen\u00ed proto divu, \u017ee reality show My Perfect Funeral, kde p\u011bt rodin p\u0159ipravuje slavnostn\u00ed poh\u0159eb, byla jednou z&nbsp;n\u00e1mi propagovan\u00fdch show.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Jak jsme nastavili na\u0161e kampan\u011b<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kampan\u011b d\u011bl\u00edme na teaser a&nbsp;launch f\u00e1zi.&nbsp;<\/li>\n\n\n\n<li>Na ob\u011b f\u00e1ze m\u00e1me rozd\u00edlnou kreativu.&nbsp;<\/li>\n\n\n\n<li>Pom\u011br budgetu p\u0159ibli\u017en\u011b 30-40:70-60.&nbsp;<\/li>\n\n\n\n<li>Teaser v\u017edy spou\u0161t\u00edme p\u0159ibli\u017en\u011b 2&nbsp;a\u017e 3&nbsp;t\u00fddny p\u0159ed spu\u0161t\u011bn\u00edm show na Showmaxu.&nbsp;<\/li>\n\n\n\n<li>Launch za\u010d\u00edn\u00e1 v&nbsp;den spu\u0161t\u011bn\u00ed Show na platform\u011b. Z\u00e1sadn\u00ed je prvn\u00ed t\u00fdden, kter\u00fd rozhoduje o&nbsp;\u00fasp\u011b\u0161nosti.&nbsp;<\/li>\n\n\n\n<li>U brandov\u00fdch kampan\u00ed se zam\u011b\u0159ujeme na frekvenci a&nbsp;reach. Sledujeme afinitu jednotliv\u00fdch platforem.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u2026a jak jsme p\u0159istupovali ke kreativ\u011b<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vzhledem k&nbsp;vysok\u00e9 m\u00ed\u0159e&nbsp;<strong>u\u017e\u00edv\u00e1n\u00ed mobiln\u00edch za\u0159\u00edzen\u00ed&nbsp;<\/strong>musely b\u00fdt v\u0161echny form\u00e1ty optimalizovan\u00e9 pr\u00e1v\u011b pro n\u011b. Samoz\u0159ejmost\u00ed pak byla nutnost d\u016fsledn\u00e9 lokalizace za pou\u017eit\u00ed lok\u00e1ln\u00edho jazyku, ide\u00e1ln\u011b vyu\u017e\u00edt jeho zjednodu\u0161enou formu.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To sam\u00e9 plat\u00ed i&nbsp;pro videa, kter\u00e1 je nutn\u00e9&nbsp;<strong>lokalizovat a&nbsp;dodat k&nbsp;nim anglick\u00e9 titulky<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159i tvorb\u011b kreativy jsme museli myslet i&nbsp;na dal\u0161\u00ed specifika trh\u016f, na kter\u00fdch p\u016fsob\u00edme \u2013 bannerov\u00e1 reklama musela b\u00fdt kontrastn\u011bj\u0161\u00ed s&nbsp;vy\u0161\u0161\u00edm jasem kv\u016fli tomu, \u017ee afri\u010dt\u00ed u\u017eivatel\u00e9&nbsp;<strong>vyu\u017e\u00edvaj\u00ed ni\u017e\u0161\u00ed jas u&nbsp;telefon\u016f kv\u016fli \u00faspo\u0159e baterie<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vyu\u017eit\u00e9 platformy: V\u00fdsledky, p\u0159ek\u00e1\u017eky&nbsp;&amp;&nbsp;zaj\u00edmavosti<\/strong><\/p>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1024x0-default\/showmax-graph7.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/showmax-graph7.jpg\" width=\"1600\" height=\"928\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full h-auto\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Programatick\u00fd n\u00e1kup v&nbsp;DV360<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V DV360 jsme spou\u0161t\u011bli&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>bannery, kter\u00e9 jsme&nbsp;<strong>optimalizovali na co nejvy\u0161\u0161\u00ed vizibilitu<\/strong><\/li>\n\n\n\n<li>video, u&nbsp;kter\u00e9ho jsme po testov\u00e1n\u00ed vyhodnotili jako nejlep\u0161\u00ed&nbsp;<strong>optimalizaci na vizibilitu spolu s&nbsp;dokon\u010den\u00fdm zhl\u00e9dnut\u00edm<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Jeliko\u017e jsem z\u00e1rove\u0148&nbsp;<strong>dbali na brand safety<\/strong>, v&nbsp;pr\u016fb\u011bhu prvn\u00edho spu\u0161t\u011bn\u00ed jsem spolu s&nbsp;klientem tvo\u0159ili blacklist dom\u00e9n, na kter\u00fdch jsme reklamu necht\u011bli zobrazovat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nezapomn\u011bli jsme ani na afinitu, kde jsme se sna\u017eili u&nbsp;dom\u00e9n s&nbsp;vy\u0161\u0161\u00ed m\u00edrou post-view konverz\u00ed domluvit deal nap\u0159\u00edmo.&nbsp;<strong>D\u00edky tomu jsme se dok\u00e1zali CPM sn\u00ed\u017eit a\u017e o&nbsp;50&nbsp;%<\/strong>.<\/p>\n\n\n\t\t\t\t<div class=\"component-article-highlight bg-secondary-500 text-center p-6 lg:p-10 my-10 lg:my-16 not-prose\">\n\t\t\t\t\t\t\t<div class=\"max-w-4xl mx-auto flex flex-col gap-y-5\">\n\t\t\t\t<h2 class=\"text-white font-bold text-2xl lg:text-3xl uppercase\">\n\t\t\tData maj\u00ed zpo\u017ed\u011bn\u00ed\n\t\t<\/h2>\n\t\t<div class=\"prose prose-invert text-lg\/[1.25] lg:text-xl\/[1.25] text-balance\">\n\t\t\t<p>Zaj\u00edmavost\u00ed bylo, \u017ee v&nbsp;Nig\u00e9rii jsem reach metriky dost\u00e1vali a\u017e s&nbsp;t\u0159\u00eddenn\u00edm zpo\u017ed\u011bn\u00edm. V&nbsp;Ghan\u011b nebyly k&nbsp;dispozici v\u016fbec.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Youtube<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kampan\u011b na Youtube jsem tak\u00e9 spu\u0161t\u011bli v&nbsp;DV360. L\u00e9pe jsme tak dok\u00e1zali&nbsp;<strong>\u0159\u00eddit frekvenci nap\u0159\u00ed\u010d kampan\u011bmi<\/strong>&nbsp;a&nbsp;m\u00edt p\u0159ehled o&nbsp;overlapu.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z form\u00e1tu jsme zvolili non-skip, kter\u00fd se skv\u011ble hod\u00ed pro televizn\u00ed kreativu \u2013 vyu\u017e\u00edvali jsme pro kr\u00e1tk\u00e9 teasery na konkr\u00e9tn\u00ed seri\u00e1ly.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jeliko\u017e klient um\u011bl velmi dob\u0159e zpracovat i&nbsp;audio, pou\u0161t\u011bli jsme spolu s&nbsp;videem i&nbsp;jej. Nejen\u017ee n\u00e1m tato kombinace l\u00e9pe fungovala na lift,&nbsp;<strong>ale CPM u&nbsp;audia bylo a\u017e o&nbsp;50&nbsp;% levn\u011bj\u0161\u00ed<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reklamu se n\u00e1m da\u0159ilo&nbsp;<strong>zobrazovat na velmi kvalitn\u00edch kan\u00e1lech<\/strong>, kdy jsme doc\u00edlili naprost\u00e9 absence kan\u00e1l\u016f s&nbsp;obsahem pro d\u011bti i&nbsp;kan\u00e1l\u016f pro teenagery.<\/p>\n\n\n\t\t\t\t<div class=\"component-article-highlight bg-secondary-500 text-center p-6 lg:p-10 my-10 lg:my-16 not-prose\">\n\t\t\t\t\t\t\t<div class=\"max-w-4xl mx-auto flex flex-col gap-y-5\">\n\t\t\t\t<h2 class=\"text-white font-bold text-2xl lg:text-3xl uppercase\">\n\t\t\tNezapomn\u011bli jsme kontrolovat konverze po zhl\u00e9dnut\u00ed\n\t\t<\/h2>\n\t\t<div class=\"prose prose-invert text-lg\/[1.25] lg:text-xl\/[1.25] text-balance\">\n\t\t\t<p>Nejvy\u0161\u0161\u00ed konverzn\u00ed pom\u011br n\u00e1m dlouhodob\u011b n\u00e1m&nbsp;<strong>dlouhodob\u011b vykazuj\u00ed video blogy, podcasty, talk shows a&nbsp;zpravodajstv\u00ed<\/strong>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Facebook a&nbsp;Instagram<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Inzerce na Facebooku a&nbsp;Instagramu byla tak\u00e9 jasn\u00e1&nbsp;volba.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159ekvapila n\u00e1s nicm\u00e9n\u011b \u201evelikost\u201c publik na desktopech. V&nbsp;obrovsk\u00e9 populaci Nig\u00e9rie jsme pracovali s&nbsp;372 a\u017e 473 tis\u00edci u\u017eivatel\u016f a&nbsp;v JAR jsme byli na velmi podobn\u00fdch \u010d\u00edslech. Spolu s&nbsp;velmi vysok\u00fdmi CPM.<strong>&nbsp;Zde jsem tedy potenci\u00e1l vy\u010derpali velmi rychle<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nad\u00e1le jsme se tedy soust\u0159edili prim\u00e1rn\u011b na mobiln\u00ed telefony, kter\u00e9 jsme omezili cenou, vzd\u011bl\u00e1n\u00edm a&nbsp;relevantn\u00edmi z\u00e1jmy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zaj\u00edmavost\u00ed bylo, \u017ee Instagram sice m\u011bl n\u00edzk\u00e9 CTR, ale kdy\u017e u\u017e se u\u017eivatel proklikl, tak z&nbsp;<strong>50&nbsp;% vytvo\u0159il i&nbsp;p\u0159edplatn\u00e9.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>TikTok&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Inzerovat na TikToku je v&nbsp;sou\u010dastn\u00e9 dob\u011b mo\u017en\u00e9 jen v&nbsp;JAR. V&nbsp;Nig\u00e9rii a&nbsp;Ghan\u011b je sice s\u00ed\u0165 dostupn\u00e1, ale nelze na n\u00ed inzerovat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>LinkedIn&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Narazili jsme na probl\u00e9m, \u017ee ne v\u0161echen promovan\u00fd obsah byl hodnocen kladn\u011b. Nicm\u00e9n\u011b tato s\u00ed\u0165 m\u011bla jednozna\u010dn\u011b nejvy\u0161\u0161\u00ed CTR (0.7&nbsp;% a\u017e 1.2&nbsp;%), stejn\u011b jako u&nbsp;n\u00e1s, ale pat\u0159ila mezi nejdra\u017e\u0161\u00ed (CPM a\u017e 5\u00d7 vy\u0161\u0161\u00ed ne\u017e Twitter).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Twitter<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1m tak\u00e9 velmi dob\u0159e fungoval z&nbsp;pohledu CTR (&gt; 0.5&nbsp;%).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A co na to \u0159\u00edk\u00e1 klient?<\/strong><\/h2>\n\n\n\t\t\t\t<div class=\"component-article-quote not-prose my-8 lg:my-16\">\n\t\t\t\t\t\t\t<div class=\"border-t border-primary-500 flex flex-col gap-y-4 pt-6 sm:pt-10 text-center\">\n\t\t<div class=\"prose mx-auto text-2xl\/[1.25] sm:text-3xl\/[1.25] lg:text-[2.5rem]\/[1.25] font-bold uppercase\">\n\t\t\t<p>Na\u0161e spolupr\u00e1ce s&nbsp;agenturou Proficio je velmi efektivn\u00ed a&nbsp;p\u0159in\u00e1\u0161\u00ed n\u00e1m nejen vynikaj\u00edc\u00ed obchodn\u00ed v\u00fdsledky, ale tak\u00e9 zvy\u0161uje znalosti na\u0161eho intern\u00edho t\u00fdmu.<\/p>\n<p>Zm\u011bna na\u0161\u00ed strategie byla pro n\u00e1s i&nbsp;pro \u0161ir\u0161\u00ed veden\u00ed spole\u010dnosti kl\u00ed\u010dov\u00fdm krokem, kter\u00fd vy\u017eadoval \u00fazkou spolupr\u00e1ci v\u0161ech \u010dlen\u016f&nbsp;t\u00fdmu.<\/p>\n<p>D\u00edky na\u0161\u00ed vz\u00e1jemn\u00e9 spolupr\u00e1ci se n\u00e1m poda\u0159ilo odv\u00e1\u017en\u00fd pl\u00e1n \u00fasp\u011b\u0161n\u011b realizovat a&nbsp;dos\u00e1hnout stanoven\u00fdch c\u00edl\u016f.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<div class=\"flex justify-center\">\n\t\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<div class=\"relative\">\n\t\t\t\t<hr class=\"border-primary-500 absolute inset-x-0 top-1\/2 transform -translate-y-1\/2 z-1\" \/>\n\t\t\t\t<div class=\"inline-flex flex-col items-center bg-white px-4 relative z-2 max-w-[80%]\">\n\t\t\t\t\t<div class=\"text-lg lg:text-xl font-bold uppercase\">\n\t\t\t\t\t\tJakub Matou\u0161ek\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-lg\/[1.25] lg:text-xl\/[1.25] font-medium\">\n\t\t\t\t\t\t\tSenior Digital Marketing Manager, Showmax\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Chcete podpo\u0159it svou zna\u010dku a&nbsp;zlep\u0161it brandbuilding?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1me zku\u0161enosti, skv\u011bl\u00e9 n\u00e1pady i&nbsp;n\u00e1stroje, jak m\u011b\u0159it v\u00fdsledky. R\u00e1di to s&nbsp;v\u00e1mi v\u0161echno probereme.<\/p>\n\n\n\t\t\t\t<div class=\"component-article-service bg-primary-500 p-5 my-10 lg:my-16 not-prose\">\n\t\t\t\t\t\t\t<div class=\"flex flex-col md:flex-row md:items-center gap-7\">\n\t\t\t\t\t\t\t<picture class=\"shrink-0 flex items-center justify-center size-32 md:size-50 lg:size-62\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/service-list-5-black.svg\" width=\"230\" height=\"230\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full object-contain filter-white-color\">\n\t\t\t\t<\/picture>\n\n\t\t<div class=\"flex flex-col justify-center\">\n\t\t\t<h2 class=\"font-bold text-2xl xs:text-3xl uppercase text-secondary-500 mb-4\">\n\t\t\t\tAudity <span class=\"amp\">&amp;<\/span>&nbsp;Konzultace\n\t\t\t<\/h2>\n\t\t\t\t\t\t\t<div class=\"prose text-balance\">\n\t\t\t\t\t<p>M\u00e1te nepr\u016fst\u0159eln\u011b nastavenou strategii a&nbsp;kampan\u011b? Pus\u0165te n\u00e1s na n\u011b! Odhal\u00edme nedostatky a&nbsp;prokonzultujeme je.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"mt-5\">\n\t\t\t\t\t\t\t\t\t<a href=\"\/cs\/#contact\" class=\"btn btn btn-tertiary\">\n\t\t\t\t\t\tNapi\u0161te n\u00e1m\t\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n","protected":false},"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-350","case","type-case","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Co jsme museli ud\u011blat? 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