{"id":1778,"date":"2026-07-16T16:25:59","date_gmt":"2026-07-16T14:25:59","guid":{"rendered":"https:\/\/mairateam.com\/?post_type=case&#038;p=1778"},"modified":"2026-07-16T17:04:05","modified_gmt":"2026-07-16T15:04:05","slug":"daytrip-17-hodnoty-konverzi-search-ads-360","status":"publish","type":"case","link":"https:\/\/mairateam.com\/cs\/pripadove-studie\/daytrip-17-hodnoty-konverzi-search-ads-360\/","title":{"rendered":"Daytrip: +17 % hodnoty konverz\u00ed d\u00edky nasazen\u00ed Search Ads 360"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Klient: Daytrip<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Daytrip je glob\u00e1ln\u00ed travel-tech platforma, kter\u00e1 nab\u00edz\u00ed p\u0159epravu mezi m\u011bsty s priv\u00e1tn\u00edmi \u0159idi\u010di a mo\u017enost\u00ed zast\u00e1vek na zaj\u00edmav\u00fdch m\u00edstech po cest\u011b. P\u016fsob\u00ed ve des\u00edtk\u00e1ch zem\u00ed po cel\u00e9m sv\u011bt\u011b a z\u00e1kazn\u00edky z\u00edsk\u00e1v\u00e1 p\u0159edev\u0161\u00edm p\u0159es placen\u00e9 vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>V\u00fdzva: v\u00edce v\u00fdkonu z brandu i non-brandu<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Daytrip pot\u0159eboval zv\u00fd\u0161it efektivitu a \u0161k\u00e1lov\u00e1n\u00ed kampan\u00ed ve vyhled\u00e1v\u00e1n\u00ed, a to jak u <strong>brandov\u00fdch, tak u non-brandov\u00fdch kampan\u00ed<\/strong>. Standardn\u00ed mo\u017enosti Google Ads u\u017e nesta\u010dily na to, aby kampan\u011b vyu\u017eily pln\u00fd potenci\u00e1l dat, kter\u00e1 m\u011bl klient k dispozici.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>N\u00e1\u0161 p\u0159\u00edstup: SA360 jako pr\u00e9miov\u00e1 vrstva nad Google Ads<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nasadili jsme <strong>Search Ads 360 (SA360)<\/strong> jako pr\u00e9miovou vrstvu nad Google Ads a vyu\u017eili jsme jej\u00ed pokro\u010dil\u00e9 mo\u017enosti:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cross-channel m\u011b\u0159en\u00ed p\u0159es Floodlight:<\/strong> Detailn\u011bj\u0161\u00ed sledov\u00e1n\u00ed chov\u00e1n\u00ed u\u017eivatel\u016f v re\u00e1ln\u00e9m \u010dase.<\/li>\n\n\n\n<li><strong>Kombinace Floodlight a Google Ads konverzn\u00edch c\u00edl\u016f:<\/strong> P\u0159esn\u011bj\u0161\u00ed atribuce konverz\u00ed.<\/li>\n\n\n\n<li><strong>Biddingov\u00e9 strategie SA360:<\/strong> Cross-platform optimalizace a cross-learning nap\u0159\u00ed\u010d \u00fa\u010dty a kampan\u011bmi.<\/li>\n\n\n\n<li><strong>\u0160ablony (Inventory Management):<\/strong> Automatizovan\u00e1 tvorba kampan\u00ed z produktov\u00fdch feed\u016f.<\/li>\n<\/ul>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/wp-content\/uploads\/maira-case-daytrip-sa360-cz-v3.png\" class=\"inline-block js-lightbox\">\n\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1024x0-default\/maira-case-daytrip-sa360-cz-v3.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/maira-case-daytrip-sa360-cz-v3.png\" width=\"1600\" height=\"1210\" alt=\"Dark-green marketing page hero with bold white title &#039;SA360 JAKO PR\u00c9MIOV\u00c1 VRSTVA NAD GOOGLE ADS&#039; and orange callouts; decorative down arrows and rounded green feature cards summarizing &#039;V\u00ddSLEDKY&#039; and &#039;SEARCH ADS 360&#039;\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full h-auto\">\n\t\t<\/picture>\n\t\t\t<\/a>\n\n\t<figcaption class=\"prose prose-sm max-w-none mt-2 italic\">Search Ads 360 jako pr\u00e9miov\u00e1 vrstva nad Google Ads: m\u011b\u0159en\u00ed, bidding a&nbsp;automatizace v&nbsp;jednom syst\u00e9mu.<\/figcaption>\n\t\t\t<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vy\u0161\u0161\u00ed efektivita se projevila v brandov\u00fdch i non-brandov\u00fdch kampan\u00edch. P\u0159esn\u011bj\u0161\u00ed data a chyt\u0159ej\u0161\u00ed bidding znamenaj\u00ed, \u017ee ka\u017ed\u00e1 investovan\u00e1 koruna pracuje l\u00e9pe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Z\u00e1v\u011br<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SA360 nen\u00ed jen \u201edal\u0161\u00ed n\u00e1stroj\". Kdy\u017e m\u00e1 klient kvalitn\u00ed data a dostate\u010dn\u00fd objem kampan\u00ed, funguje jako n\u00e1sobi\u010d v\u00fdkonu: <strong>u Daytripu p\u0159inesl o 17 % vy\u0161\u0161\u00ed hodnotu konverz\u00ed a o 15 % vy\u0161\u0161\u00ed ROAS.<\/strong> Pokro\u010dil\u00e9 n\u00e1stroje jako SA360 a Criteo testujeme i u dal\u0161\u00edch klient\u016f, p\u0159e\u010dt\u011bte si <a href=\"https:\/\/mairateam.com\/cs\/pripadove-studie\/narust-obratu-o-948-za-sest-let-jak-jsme-pro-sanitino-otocili-kohoutkem-evropskeho-trhu\/\">p\u0159\u00edpadovou studii Sanitino<\/a>.<\/p>\n\n\n\t\t\t\t<div class=\"component-article-service bg-primary-500 p-5 my-10 lg:my-16 not-prose\">\n\t\t\t\t\t\t\t<div class=\"flex flex-col md:flex-row md:items-center gap-7\">\n\t\t\t\t\t\t\t<picture class=\"shrink-0 flex items-center justify-center size-32 md:size-50 lg:size-62\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/service-list-5-black.svg\" width=\"230\" height=\"230\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full object-contain filter-white-color\">\n\t\t\t\t<\/picture>\n\n\t\t<div class=\"flex flex-col justify-center\">\n\t\t\t<h2 class=\"font-bold text-2xl xs:text-3xl uppercase text-secondary-500 mb-4\">\n\t\t\t\tZva\u017eujete SA360?\n\t\t\t<\/h2>\n\t\t\t\t\t\t\t<div class=\"prose text-balance\">\n\t\t\t\t\t<p>Porad\u00edme, kdy se pr\u00e9miov\u00e1 vrstva nad Google Ads vyplat\u00ed a&nbsp;co z&nbsp;n\u00ed vyt\u011b\u017eit. Ozv\u011bte se&nbsp;n\u00e1m.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"mt-5\">\n\t\t\t\t\t\t\t\t\t<a href=\"\/cs\/#contact\" class=\"btn btn btn-tertiary\">\n\t\t\t\t\t\tNapi\u0161te n\u00e1m\t\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n","protected":false},"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-1778","case","type-case","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Nasazen\u00ed Search Ads 360 jako pr\u00e9miov\u00e9 vrstvy nad Google Ads: p\u0159esn\u011bj\u0161\u00ed atribuce p\u0159es Floodlight, chyt\u0159ej\u0161\u00ed bidding a +17 % hodnoty konverz\u00ed pro Daytrip.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/mairateam.com\/cs\/pripadove-studie\/daytrip-17-hodnoty-konverzi-search-ads-360\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Maira Team\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"+17 % hodnoty konverz\u00ed | Daytrip | Case study MAIRA\" \/>\n\t\t<meta property=\"og:description\" content=\"Nasazen\u00ed Search Ads 360 jako pr\u00e9miov\u00e9 vrstvy nad Google Ads: p\u0159esn\u011bj\u0161\u00ed atribuce p\u0159es Floodlight, chyt\u0159ej\u0161\u00ed bidding a +17 % hodnoty konverz\u00ed pro Daytrip.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/mairateam.com\/cs\/pripadove-studie\/daytrip-17-hodnoty-konverzi-search-ads-360\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/mairateam.com\/wp-content\/uploads\/social.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/mairateam.com\/wp-content\/uploads\/social.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1290\" \/>\n\t\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-07-16T14:25:59+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-07-16T15:04:05+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mairateam\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"+17 % hodnoty konverz\u00ed | Daytrip | Case study MAIRA\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Nasazen\u00ed Search Ads 360 jako pr\u00e9miov\u00e9 vrstvy nad Google Ads: p\u0159esn\u011bj\u0161\u00ed atribuce p\u0159es Floodlight, chyt\u0159ej\u0161\u00ed bidding a +17 % hodnoty konverz\u00ed pro Daytrip.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/mairateam.com\/wp-content\/uploads\/social.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/pripadove-studie\\\/daytrip-17-hodnoty-konverzi-search-ads-360\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/pripadove-studie\\\/daytrip-17-hodnoty-konverzi-search-ads-360\\\/#listItem\",\"name\":\"Daytrip: +17 % hodnoty konverz\\u00ed d\\u00edky nasazen\\u00ed Search Ads 360\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/pripadove-studie\\\/daytrip-17-hodnoty-konverzi-search-ads-360\\\/#listItem\",\"position\":2,\"name\":\"Daytrip: +17 % hodnoty konverz\\u00ed d\\u00edky nasazen\\u00ed Search Ads 360\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/#listItem\",\"name\":\"Home\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/#organization\",\"name\":\"MAIRA\",\"description\":\"MAIRA je performance marketingov\\u00e1 agentura ze skupiny Proficio Hub. 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