{"id":1776,"date":"2026-07-16T16:25:39","date_gmt":"2026-07-16T14:25:39","guid":{"rendered":"https:\/\/mairateam.com\/?post_type=case&#038;p=1776"},"modified":"2026-07-16T17:03:47","modified_gmt":"2026-07-16T15:03:47","slug":"jetbrains-nizsi-cena-za-stazeni-microsoft-advertising","status":"publish","type":"case","link":"https:\/\/mairateam.com\/cs\/pripadove-studie\/jetbrains-nizsi-cena-za-stazeni-microsoft-advertising\/","title":{"rendered":"JetBrains: Ni\u017e\u0161\u00ed cena za sta\u017een\u00ed nap\u0159\u00ed\u010d cel\u00fdm portfoliem d\u00edky spr\u00e1v\u011b Microsoft Advertising"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Klient: JetBrains<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">JetBrains je softwarov\u00e1 spole\u010dnost stoj\u00edc\u00ed za profesion\u00e1ln\u00edmi v\u00fdvoj\u00e1\u0159sk\u00fdmi n\u00e1stroji, jako jsou IntelliJ IDEA nebo PyCharm. Spr\u00e1vu jej\u00edch kampan\u00ed v Microsoft Advertising jsme p\u0159evzali na za\u010d\u00e1tku roku 2026.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>V\u00fdzva: efektivita nap\u0159\u00ed\u010d produktov\u00fdm portfoliem<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">JetBrains, softwarov\u00e1 spole\u010dnost stoj\u00edc\u00ed za IntelliJ IDEA, PyCharm a dal\u0161\u00edmi profesion\u00e1ln\u00edmi v\u00fdvoj\u00e1\u0159sk\u00fdmi n\u00e1stroji, cht\u011bla zlep\u0161it efektivitu sv\u00fdch kampan\u00ed v Microsoft Advertising nap\u0159\u00ed\u010d produktov\u00fdm portfoliem. Kl\u00ed\u010dovou metrikou byla <strong>cena za sta\u017een\u00ed produktu (CPD, cost per download)<\/strong>: c\u00edlem bylo z\u00edsk\u00e1vat v\u00edce sta\u017een\u00ed za m\u00e9n\u011b pen\u011bz, produkt po produktu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>N\u00e1\u0161 p\u0159\u00edstup<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>P\u0159evzet\u00ed a audit \u00fa\u010dtu:<\/strong> Detailn\u00ed anal\u00fdza st\u00e1vaj\u00edc\u00edch kampan\u00ed a v\u00fdkonu jednotliv\u00fdch produkt\u016f.<\/li>\n\n\n\n<li><strong>Strategick\u00e1 restrukturalizace kampan\u00ed:<\/strong> Nov\u00e1 struktura postaven\u00e1 kolem produkt\u016f a jejich publik.<\/li>\n\n\n\n<li><strong>Optimalizace biddingu:<\/strong> \u0158\u00edzen\u00ed nab\u00eddek s jasn\u00fdm c\u00edlem: ni\u017e\u0161\u00ed cena za sta\u017een\u00ed p\u0159i rostouc\u00edm objemu sta\u017een\u00ed.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>V\u00fdsledky<\/strong><\/h2>\n\n\n\t\t\t\t<div class=\"component-article-stats not-prose my-8 lg:my-16\">\n\t\t\t\t\t\t\t<div class=\"grid border-y border-secondary-500\/10 divide-y divide-secondary-500\/10\">\n\t\t\t\t\t<div class=\"flex flex-col-reverse md:flex-row justify-between gap-y-2 gap-x-12 lg:gap-x-24 py-5\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex items-center md:text-xl tracking-normal text-balance\">\n\t\t\t\t\t\t<div class=\"[&_strong]:font-bold [&_b]:font-bold\">\n\t\t\t\t\t\t\t<p>Po\u010det sta\u017een\u00ed PyCharm (po p\u0159evzet\u00ed)<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm:text-right text-5xl font-bold tabular-nums md:min-w-[12rem]\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span gsap-animation=\"count-up\" gsap-start=\"1\" gsap-duration=\"1\" gsap-end=\"+56 %\" gsap-decimals=\"0\" gsap-suffix=\" %\">+56&nbsp;%<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"flex flex-col-reverse md:flex-row justify-between gap-y-2 gap-x-12 lg:gap-x-24 py-5\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex items-center md:text-xl tracking-normal text-balance\">\n\t\t\t\t\t\t<div class=\"[&_strong]:font-bold [&_b]:font-bold\">\n\t\t\t\t\t\t\t<p>Po\u010det sta\u017een\u00ed PhpStorm (meziro\u010dn\u011b)<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm:text-right text-5xl font-bold tabular-nums md:min-w-[12rem]\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span gsap-animation=\"count-up\" gsap-start=\"1\" gsap-duration=\"2\" gsap-end=\"+34 %\" gsap-decimals=\"0\" gsap-suffix=\" %\">+34&nbsp;%<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"flex flex-col-reverse md:flex-row justify-between gap-y-2 gap-x-12 lg:gap-x-24 py-5\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex items-center md:text-xl tracking-normal text-balance\">\n\t\t\t\t\t\t<div class=\"[&_strong]:font-bold [&_b]:font-bold\">\n\t\t\t\t\t\t\t<p>Cena za sta\u017een\u00ed u&nbsp;Rider (meziro\u010dn\u011b)<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm:text-right text-5xl font-bold tabular-nums md:min-w-[12rem]\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span gsap-animation=\"count-up\" gsap-start=\"1\" gsap-duration=\"3\" gsap-end=\"-32 %\" gsap-decimals=\"0\" gsap-suffix=\" %\">-32&nbsp;%<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mairateam.com\/wp-content\/uploads\/maira-case-jetbrains-cpd-cz-v3.png\" class=\"inline-block js-lightbox\">\n\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t<source srcset=\"https:\/\/mairateam.com\/wp-content\/cache\/image\/1024x0-default\/maira-case-jetbrains-cpd-cz-v3.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/maira-case-jetbrains-cpd-cz-v3.png\" width=\"1600\" height=\"873\" alt=\"Infographic showing discounted CPD for JetBrains tools: Rider, WebStorm, IntelliJ IDEA, PhpStorm with negative CPD values and positive download savings on the right side.\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full h-auto\">\n\t\t<\/picture>\n\t\t\t<\/a>\n\n\t<figcaption class=\"prose prose-sm max-w-none mt-2 italic\">Meziro\u010dn\u00ed srovn\u00e1n\u00ed ceny za sta\u017een\u00ed (CPD) a&nbsp;po\u010dtu sta\u017een\u00ed po p\u0159evzet\u00ed spr\u00e1vy Microsoft Advertising.<\/figcaption>\n\t\t\t<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Meziro\u010dn\u00ed srovn\u00e1n\u00ed (1. 1. a\u017e 25. 3. 2026):<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rider:<\/strong> o 32 % ni\u017e\u0161\u00ed CPD p\u0159i o 16 % v\u00edce sta\u017een\u00edch<\/li>\n\n\n\n<li><strong>WebStorm:<\/strong> o 47 % ni\u017e\u0161\u00ed CPD p\u0159i o 43 % v\u00edce sta\u017een\u00edch<\/li>\n\n\n\n<li><strong>IntelliJ IDEA:<\/strong> o 21 % ni\u017e\u0161\u00ed CPD p\u0159i o 5 % v\u00edce sta\u017een\u00edch<\/li>\n\n\n\n<li><strong>PhpStorm:<\/strong> o 20 % ni\u017e\u0161\u00ed CPD p\u0159i o 34 % v\u00edce sta\u017een\u00edch<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Srovn\u00e1n\u00ed obdob\u00ed po p\u0159evzet\u00ed spr\u00e1vy s obdob\u00edm p\u0159ed n\u00edm:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>PyCharm:<\/strong> o 39 % ni\u017e\u0161\u00ed CPD p\u0159i o 56 % v\u00edce sta\u017een\u00edch<\/li>\n\n\n\n<li><strong>Rider:<\/strong> o 7 % ni\u017e\u0161\u00ed CPD p\u0159i o 16,5 % v\u00edce sta\u017een\u00edch<\/li>\n\n\n\n<li><strong>WebStorm:<\/strong> o 8 % ni\u017e\u0161\u00ed CPD p\u0159i o 12 % v\u00edce sta\u017een\u00edch<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Z\u00e1v\u011br<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Microsoft Advertising b\u00fdv\u00e1 ve st\u00ednu Google Ads, u technick\u00e9ho publika je to ale kan\u00e1l s velk\u00fdm potenci\u00e1lem. D\u00edky restrukturalizaci kampan\u00ed a systematick\u00e9 optimalizaci biddingu jsme <strong>u v\u0161ech produkt\u016f JetBrains sn\u00ed\u017eili cenu za sta\u017een\u00ed a z\u00e1rove\u0148 zv\u00fd\u0161ili po\u010det sta\u017een\u00ed.<\/strong><\/p>\n\n\n\t\t\t\t<div class=\"component-article-service bg-primary-500 p-5 my-10 lg:my-16 not-prose\">\n\t\t\t\t\t\t\t<div class=\"flex flex-col md:flex-row md:items-center gap-7\">\n\t\t\t\t\t\t\t<picture class=\"shrink-0 flex items-center justify-center size-32 md:size-50 lg:size-62\">\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/mairateam.com\/wp-content\/uploads\/service-list-5-black.svg\" width=\"230\" height=\"230\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"w-full h-full object-contain filter-white-color\">\n\t\t\t\t<\/picture>\n\n\t\t<div class=\"flex flex-col justify-center\">\n\t\t\t<h2 class=\"font-bold text-2xl xs:text-3xl uppercase text-secondary-500 mb-4\">\n\t\t\t\tVyt\u011b\u017ete maximum i&nbsp;z Microsoft Advertising\n\t\t\t<\/h2>\n\t\t\t\t\t\t\t<div class=\"prose text-balance\">\n\t\t\t\t\t<p>Jsme Microsoft Advertising Elite Partner. Pod\u00edv\u00e1me se, kolik v\u00fdkonu v\u00e1m Bing m\u016f\u017ee p\u0159in\u00e9st.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"mt-5\">\n\t\t\t\t\t\t\t\t\t<a href=\"\/cs\/#contact\" class=\"btn btn btn-tertiary\">\n\t\t\t\t\t\tNapi\u0161te n\u00e1m\t\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n","protected":false},"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-1776","case","type-case","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Restrukturalizace Microsoft Advertising kampan\u00ed pro JetBrains: ni\u017e\u0161\u00ed cena za sta\u017een\u00ed a v\u00edce sta\u017een\u00ed u v\u0161ech produkt\u016f, WebStorm -47 % CPD p\u0159i +43 % sta\u017een\u00ed.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/mairateam.com\/cs\/pripadove-studie\/jetbrains-nizsi-cena-za-stazeni-microsoft-advertising\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Maira Team\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"-47 % ceny za sta\u017een\u00ed | JetBrains | Case study MAIRA\" \/>\n\t\t<meta property=\"og:description\" content=\"Restrukturalizace Microsoft Advertising kampan\u00ed pro JetBrains: ni\u017e\u0161\u00ed cena za sta\u017een\u00ed a v\u00edce sta\u017een\u00ed u v\u0161ech produkt\u016f, WebStorm -47 % CPD p\u0159i +43 % sta\u017een\u00ed.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/mairateam.com\/cs\/pripadove-studie\/jetbrains-nizsi-cena-za-stazeni-microsoft-advertising\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/mairateam.com\/wp-content\/uploads\/social.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/mairateam.com\/wp-content\/uploads\/social.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1290\" \/>\n\t\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-07-16T14:25:39+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-07-16T15:03:47+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mairateam\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"-47 % ceny za sta\u017een\u00ed | JetBrains | Case study MAIRA\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Restrukturalizace Microsoft Advertising kampan\u00ed pro JetBrains: ni\u017e\u0161\u00ed cena za sta\u017een\u00ed a v\u00edce sta\u017een\u00ed u v\u0161ech produkt\u016f, WebStorm -47 % CPD p\u0159i +43 % sta\u017een\u00ed.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/mairateam.com\/wp-content\/uploads\/social.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/pripadove-studie\\\/jetbrains-nizsi-cena-za-stazeni-microsoft-advertising\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/pripadove-studie\\\/jetbrains-nizsi-cena-za-stazeni-microsoft-advertising\\\/#listItem\",\"name\":\"JetBrains: Ni\\u017e\\u0161\\u00ed cena za sta\\u017een\\u00ed nap\\u0159\\u00ed\\u010d cel\\u00fdm portfoliem d\\u00edky spr\\u00e1v\\u011b Microsoft Advertising\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/pripadove-studie\\\/jetbrains-nizsi-cena-za-stazeni-microsoft-advertising\\\/#listItem\",\"position\":2,\"name\":\"JetBrains: Ni\\u017e\\u0161\\u00ed cena za sta\\u017een\\u00ed nap\\u0159\\u00ed\\u010d cel\\u00fdm portfoliem d\\u00edky spr\\u00e1v\\u011b Microsoft Advertising\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/#listItem\",\"name\":\"Home\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mairateam.com\\\/cs\\\/#organization\",\"name\":\"MAIRA\",\"description\":\"MAIRA je performance marketingov\\u00e1 agentura ze skupiny Proficio Hub. 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